tag:blogger.com,1999:blog-43382033347989456982024-03-06T12:02:56.964-08:00AGRONEGOCIOSLos “Agronegocios” constituyen un “nuevo paradigma” que se conforma a partir de una “nueva ruralidad” y su complementariedad con otras actividades económicas (comercialización, industrialización y servicios), en el marco de la globalización de la economía y la internacionalización del Derecho.María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.comBlogger36125tag:blogger.com,1999:blog-4338203334798945698.post-14760451275041107722012-12-16T14:05:00.000-08:002012-12-16T18:59:46.471-08:00CERTIFICACIÓN DE LA CALIDAD DE FRUTOS Y PRODUCTOS ALIMENTICIOS: BASE LEGAL Y BASE CONVENCIONAL<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong> La <span style="color: magenta; font-size: large;">Certificación de frutos y productos agroalimenticios</span> puede tener una base legal o bien convencional. </strong></span></span><br />
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<span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>La<span style="color: lime;"> </span><span style="color: magenta;">base jurídica legal</span>, a su vez puede ser:</strong></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>1) <span style="color: magenta;">obligatoria</span> (trazabilidad de determinados frutos como ser carne y miel de Argentina con destino a mercados europeos) o bien </strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">2) <span style="color: magenta;">facultativa</span> (producción orgánica, DO, trazabilidad de otros frutos y productos de Argentina que no sean los indicados precedentemente- cuya certificación no debe ser adoptada obligatoriamente), tornándose obligatorio su cumplimiento, a partir de la opción por dicho régimen. </span></strong></span></span><br />
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">De un modo o de otros están reguladas por las normas. <o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>La <span style="color: magenta;">base jurídica convencional</span> está conformada por acuerdos y contratos.</strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #741b47;"><strong>En los <span style="color: magenta;">“agronegocios”</span> existen diversidad de </strong><span style="color: lime;">contratos</span><strong> y en todos ellos las partes deben regular diversidad de relaciones, desde:</strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- las relaciones con la producción misma</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- la industrialización</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- la distribución</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- la obtención e la materia prima</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- el apoyo tecnológico</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- el pago del precio, etc.<o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>El <i style="mso-bidi-font-style: normal;">“acuerdo, entre el empresario agroalimentario y el titular del régimen de certificación”, constituye la base convencional o contractual, sin que existan normas jurídicas que se refieran a ello.</i> </strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">No obstante ello, se debe cumplir con lo estipulado, de lo contrario, no se puede certificar:</span></strong></span></span><br />
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- el proceso productivo o </span></strong></span></span><br />
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- el fruto o producto, conforme al sistema de gestión adoptado.<o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">Si bien existen las <span style="color: magenta;">normas ISO</span>, las mismas revisten carácter general ya que no certifican especialidades alimentarias sino empresas, conforme a regulaciones técnicas generales de la calidad y certificaciones de procesos. <o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>Pero hay otras normas más específicas que certifican<span style="mso-spacerun: yes;"> </span>el <span style="background-color: magenta; color: cyan;">“comercio justo”</span> (CJ) a través de FLO Internacional (Fairtrade Labelling Organizations Internacional, etc.), cuya certificación, previa inspección del<span style="mso-spacerun: yes;"> </span>Comité de Certificación (comité independiente), se formaliza con la firma de un contrato entre el grupo de productores y FLO-International. </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>Dicho contrato, especifica:</strong></span></span><br />
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>- los derechos y </strong></span></span><br />
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>- las obligaciones de ambas partes. </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: magenta;">FLO</span> informará por escrito al grupo de productores sobre la decisión que ha tomado. </strong></span></span><br />
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>Una vez otorgado, se realiza una inspección anual, para verificar que los productores cumplían con los requisitos de CJ y ver lo que han logrado con el premio de CJ. </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>Los <span style="color: magenta;">comerciantes</span> que utilizan la marca de <span style="color: magenta;">certificación de CJ</span> en sus empaques:</strong></span></span></div>
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<li><span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>cubren el costo de la certificación pagando una licencia, </strong></span></span></li>
<li><span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>mientras que el productor no paga nada. </strong></span></span></li>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>En el futuro, se espera que los productores cubran parte de los costos de la certificación. </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>En Argentina, <st1:personname productid="la Fundaci�n Fortalecer" w:st="on"><st1:personname productid="la Fundaci�n" w:st="on">la <span style="color: magenta;">Fundación</span></st1:personname><span style="color: magenta;"> Fortalecer</span></st1:personname> desarrolló la normativa <span style="color: magenta;">“Emprendimiento justo reconocido”</span>, único estándar de este país que implementa el CJ dirigido exclusivamente al mercado interno.</strong></span></span></div>
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" style="cursor: move; height: 210px; width: 240px;" unselectable="on" width="240" /></strong><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"></span></div>
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<span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>La norma nacional hace hincapié en aspectos como: </strong></span></div>
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<span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>- el cuidado del medio ambiente y </strong></span></div>
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<br /></div>
<div class="MsoFootnoteText" style="margin: 0cm 12.5pt 0pt 18pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>- el respeto tanto al productor como al consumidor; </strong></span></div>
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<br /></div>
<div class="MsoFootnoteText" style="margin: 0cm 12.5pt 0pt 18pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>- la libertad de trabajo y la asociación gremial; </strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- remuneraciones adecuadas y reducción de la intermediación, son otros beneficios que poseen los trabajadores que producen bajo CJ, mientras que los consumidores pueden acceder a información precisa de los productos que adquieren. <st1:personname productid="la Fundaci�n Fortalecer" w:st="on"></st1:personname></span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;"><st1:personname productid="la Fundaci�n Fortalecer" w:st="on">La <span style="color: magenta;">Fundación Fortalecer</span></st1:personname> tiene certificados en Argentina: </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- té</span></strong></span></div>
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<a href="https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQJn7W5HaJwmhNAOkyq_91SXSrm7IBMgFTPt_-K3-XEUk9YSAWdyA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="174" data-width="240" height="174" id="rg_hi" src="https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQJn7W5HaJwmhNAOkyq_91SXSrm7IBMgFTPt_-K3-XEUk9YSAWdyA" style="height: 174px; width: 240px;" width="240" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- uva para vino y </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- miel y </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;"><img alt="" class="rg_hi uh_hi" data-height="222" data-width="227" height="222" id="rg_hi" src="https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRM3YOnfgjN5LHxNbbg6H9aCjy-nEggRcQ6SXCC1ZTFj_bvl9MF" style="height: 222px; width: 227px;" width="227" /></span></strong></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- en octubre de 2011 se sumó arándano como fruta fresca.<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">Se tratan de normas técnicas de adopción voluntaria.<o:p></o:p></span></strong></span></span></div>
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<span style="clear: right; color: #741b47; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="rg_hi uh_hi" data-height="195" data-width="259" height="195" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcT1P8xP6xhfkLPKfqeTW53bIoDjgrQeMMe9sF0zc3Xo7GdqJDAjKw" style="height: 195px; width: 259px;" width="259" /></span><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">En el caso de la agricultura <span style="color: magenta;">“orgánica o ecológica”</span>, por aplicación de las normas técnicas <span style="color: magenta;">IFOAM (International Federation of Organic Agriculture Movements)</span>, aunque en algunos países receptadas jurídicamente como Argentina, hay un proceso de certificación derivado de un acuerdo entre empresa agroalimentaria y empresa certificadora.<o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">También <i style="mso-bidi-font-style: normal;">son voluntarios los “contratos o convenios de certificación de especialidades alimentarias”, los que revisten el carácter de:</i></span></strong></span></span></div>
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<span style="clear: right; color: #741b47; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="rg_hi uh_hi" data-height="189" data-width="267" height="189" id="rg_hi" src="data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAkGBhQSEBIUEhQSEhUSFBAUEhIVFRQUFRcQFBQVFBQQFBUXHCYeFxkjGRQUHy8gIycpLCwsFR4xNTAqNSYrLCkBCQoKDgwOFw8PGikkHBwsLCwpLCwsLCwpKSksKSkpKSwsKSwpKSkpLCkpKSwpKSksKSwpLCwpLCwpKSwsLCksKf/AABEIAL0BCwMBIgACEQEDEQH/xAAcAAACAwEBAQEAAAAAAAAAAAABAgADBAUHBgj/xAA6EAACAQIEAwUGBQMDBQAAAAABAgADEQQSITEFQVEGE2FxgSIyQlKRoQcUI7HRYpLBM+HwFiRDcoL/xAAaAQEBAQEBAQEAAAAAAAAAAAAAAQIDBAUG/8QAKBEBAAMAAQQBAgYDAAAAAAAAAAECEQMEEiExQRNRIjJCcZGhBVJh/9oADAMBAAIRAxEAPwD1QrBkkesBtrK+8JOgnV2Wd3HUkbGQDrGEaLExbDxly8R6i0zWgMzMMzDo08Wp5y4GcfJHViNjJiTV1RDeYExpG+s008Up8JMZxfJFBhvIgySSQJJJJAkkkkCSSSQJK69YKrMTYKCSegGpMsnxv4mcWNLCMimxq6H/ANARmHrcD6y1jZxulJvaKx8vHvxB7QnEYipUPPRRyCDRR9P8zz6u06/GMRdjOHXaXknZyPh7+omKx2x8KDAYYLTL5xZJcmFY8vrpLBhOphqKWn4ZZJsGHA6mMtIdJNajisxAQimek3ikIwoytxwsHcmTuTOoMPENKGvov1ktJRtGkhtOjmJEAjRSLQGgvCJS+KGw3gWgQgTKjsx6CXZwu5gW5YcsWm99YTUA3hBWoRsTL0xh5i8ypWB2lkiY2Jiweoly1AdjObIBJjOOpJOetcjnLUxnUSYmNckqXEqecsBkQZJIrvYEnQDfygc/jvHaeEotVqmwGgA95mtoqjrPD+2PbOpjAXeyrcrTpjXKm9y3xEm30mz8Re05xFcqpORLqg/dvM2nwXEsRoB0/edPyR/19rg6aOKn1Lfmn+nJxlS5M5lQ3myuSTYak6Ac7nlOvg+DCiuaoL1DsvJfPx/ac6xMvLalua+Q4+G4USMzeyv3MvAVfdA8+c3V6eY6/TlM9RAOkxrr9GKemNq3nKzVmksJVUcdJXK0T91am8dVhqKgysp94e0vysN/Q7wkWMMxvyglimVEw3iGmnQCUNUgZpSSZqTZfr20FpKjBRcm0zviSR7Av4zo8rQZQ+KA0Gp6SoYV21drdANJeuRBuL29TKuKaYdyb+yByloCJvvFFZmuAMo6yJgANWN/OAO+ZjZRYdY64QbsfrFqY5V0Gp8OkBpF9SSB05wGqVxsmpkTDE6sfSWUqCrtL7yIVKYG0aS8kCSSGSGUkkkgSEMRBJIi5cUfOcHtzx7ucI1tGqXUa8uc7E8p/FLjl6opjZV+51JkmYr5evpOGOTljfUeXweMxOpY872/mcHF1psxlfWcXF15y3ul9HrOaH0fZ7ABaf5h9SSy0h0y+8/1NvQxcVWLEma+He1hKSjkCf7iSZkxFMjlLe0xHa68FM44mPljqGUOZpZZUVnJxvWWR1leWanWVWm4l5rV8qKqaQ3uBHqrpEpj2ZpymMsgEIEZUlmTSRrtZyIk1CnYjxBlbLKmP1dSwtx7ZzeBkrYtKYt05CU1EqVCCrZV6EEHz8ZfUwKEe3vzb3Z2eb91VOuam6EDrtLEwCg338zEq8RA0X2yDlsNrxTh2qWzFksdhsbSqtqY9VOXUnoAZMjP7xAX6GOAq8x5neIuPUmwufISItpYdV2AlkkkMpIBJJAgjgyWiwGkvJJAkkkkJiSSSQinF18iMegJ+gvPBO1JZquc65gxP1M96xVPMCORFj5GedduOz+Hw+GapWrd2BfugRdma3+mo3b/ABOXJWZ9Pp9DzU497vl4rxHE2uJyn6ma8ZUFyxGp91eg5Fv4mFmvEVx4Ofk77S+67O1Q2GQD4bqfO/8AFpprU58v2X40KNSz/wCm9g3geTT7qthwQGWxUi4I1BHURaN8vt9BzxakV+YcCtQ8JmbDTtthrzMcKZz7de63FFnGfDGVrhjedl8PE/L+Eva8tunhy6uCNtpR+Xtp0JndRdCDy1mI07k26zdo7YcbcEawijLlozWtC8uWhMRrdenc40P3h/J+E6f5WWrhD0lbjp4+X6CHFUsRcC2gvqNtPd8JSeHVHDB2GU+7Yk6eonRXAorF8ouT77anYDQnYaCUtxNMzAEEra7G4phr2yFx8VtbTtv2fAifsTC8PSmNN+bNv9ZXU4qmy3uQbG1xfpYayLh6jt+oigD4s2+9soBsfUDeaMJw5KY9ka/MTc+V+XpLq/uzU8GTfvMpB1uNDrraaaGGVBZRb/nMy5kkySbqTIEySESSsiNoCIcsBEA5oQYskBi0MUGEQDJaSQwJDADPjPxD/Eylw1ClPLUxTD2ae60wdnqf4Xcwkuh247d0OGUc1S1SswPc0AfaY/M3ypfnz5T85dpu1VfG1jWxLZn+BNkppyVV5D7nczHxTi1SvVetXdqlSobkt9j4DoBtOaTeTcc5lGa+pgkhEwiAzt9n+0T0Gy3LUzuh1A8VHIzNwPs9XxdUU8PTNRjvbYDqzbKPEz3PsN+FWHwWWrXy4jEbi4vTpn+kH3j4n0moq6cc2rPdD5DEUXVVY0nUVAGXMCtwedmExtibbqftPb8bTWopV1V1PIi/7zzftB2Z7usth+lUJAYfCdfZP2mZpMen6Pperjl/DbxL5M49BurfSUVuLryVvoJo4rSFK+hPrOLU4mg+FvsZnutHt6OW8V/VgVMS7aDTx5y+jQNrSlOMU+jfQfzNFPjdLqfVT/iZ8z7ceOeLdm8NdKjNKUdRpMVPtBR5k6f0mOvaijfdvPLLuPT9bgj9UOitK/KaVoC205a9paI+I+WVof8Aq6j/AF/2/wC8myfX4v8AaHt1fCYmswDqEykG5H6Q32FznJBGx+DcTr4bhaplJtUcfEQBY9VA939/GbwZLTrr8jsqSkBWXlYpTzkXVVvKArLbRQsJqq0XJLzFyy6uqskIluUxWWXVViG0YCArLoGWJaPaSAohAjcibjTU30sOZnm/b38U0o02p4V7Nt34AJ31WkDoemf6dZqtZt6Hc7b9vaeBRlRg1e3mKd9mbqei/Wfm/jWN7yo7+0zMSzVHN3ZjuxjcS449d2ZidSTvrcm9z1M5zvp95bWiI7a/yzaYxWTBCBO72a7GYnGvaihy/FUOiL5nn5Ccs1iI1wlW89E7FfhBWxWWrib4ehoRcfqOP6V5DxM9D7IfhhhcFleoBXrCxzOPZU/0J/k6+U+zaoZuK46xT7sXB+BUcJSFLDItNRvb3mPV23JmswM0BM06RAkGZcVhwykOLg8vLnL5HW4hqNiXkvaTA5KrqfG3kdRPjMZg7Ez2LtdwXvEzj3lGvivX0nmuMw2tpx5IfoK1r1HFse4fL1aNhKCJ9HjuGWQnwnLGEmJ8e3zOTp5rOMBFhEXabquFlD0bxrz245hR3kHeTT+Xg7iNZmln6/DxlqekzgxgZt5phozeMIPSZs0ZXhMaf+cosrzyB7QmLDrAVgBmfH8VSj3XeEgVai0g9vZFRr5Ax+G5GUHqQOcIwYvilSjiwtTKcPUpZlIFmSqjWqEn4lyshPManYG3WCdP3mfi2BNWn7BC1EIeix2FVb2Df0kEqfBjOfwjiAUIACtGqStMHejiASHwjdBmBC+II+WCJdYrIFlpEWF1WZzeNcdo4Snnrta+iIozVHbfLTUak/Yc5ox/FkpMEN3qsLrRTViu2Y8kX+prDznGxOAJqNW7tFdwLkszNoALKT7o0Hu2vaaiN9t18y8+7d9scTUQColTDUXv3dAKz1KgHNwLeGjEDwaeYYilWqNdcNWY/M6PUP0ACj6T36thsRfQW8rzOcNXJsS33E62nYyPEO1uPfES8OwvAMe/u4apboaCqvrmUC010/w2xtQkslKmdwpdRz90Bb2ntC8NbmT95vw2AVdTqfHl5TMUhieKse3nXZP8HFW1TGHOdxTW+T1O7faem4agtNAtMKijQAAAW8LbRh4XitKsRizvjsR6yGV3PK0OfwtCrB5w+kRTD5Qp88YSq14VPj6QuFxFIWnwXabszZs6D2SRcdP9p6FmHOUVqQPK4Mkxr1dPz24Z8PK+I4Md04PT7zg0OHEjbQc+U9fXs3TNTM2q6+wRfX+JfjeFI9IplCjlYAWPpOc12Xur1fHsbDxPEYG0Shw8MviN59RxbhxpuVdbdDyI6zkilkbMtj1Hh0Mx25Pl9GenpbLV9ONWwFjK/wAnPpmw61BdfUcx5yg8P8Jma/ZynpKzPh78lSP3nSZ80Iad35fGoPItSZw8bNCYvzxrzLmjhzJhjQrSriGCWvRek+zi217Eaq1uoIB9JzuP1aow5ag4puj02JKhwaYYd4GXmMpO2uk2YXGZxe2Vho672bf1B3B6SYzNflm4BxJ7dzW/1EzAH5slsy+a3HmrK3M2PE8IF7xypajWH/cot8yuAAMVTtrcALmtr7KsNQb08boWtWX2SmU1CBchVvlrAcylzcc1Zx0nRwWMzjUAOtg6jYNa9weakWIPQyzCTX5YuG9ols1OqzNUohe8qIjMhptrSxBZQQA66+BDchHx/HL/AKeFZKlU6l/epUae5rVmU20GyXux6C5HMxPB0weKbH0nZEKLTxdD/wAfdZtK6fIUJzEDS2adUA17EgrQ0KL7pqncO43FPYhdCbHMLaGYxhuA4GmtPMheoXZmetUFnqtc/qnQXU/DbTLa2k6LUgfGAPePn5SKXuh4SNTjNAYFLYcHdQfSUNgU6TZeAjyl1rZc1uGp0lb8OHL950yICk1Er3S4rYQiIUnXNPreUvhZrW4s5f28dpAbc5rfDGZTRPT6StxMJnjg9NZUwsIoq684aXXkIkU6QB9IULxS0aNkkkc7iHD1qizqGHXmPKfF8Y7FMLtROYdDo09BKWiFAZmY17+n6y/F69PIO4q021VgRzsR9+Ym1ccttVa/O209LbDjYi48dZUeGUvkX+0fxMdj6cf5Kkx+Kr6AwKZFMhI8B4To/MYOeG8GYDfQDeYqNd6hJUhE2U2uW8fCGorreGjqwOxB/mYa1RksWOdb2JAsRfYnwmauhoVO+TWm9u+QculVf8wRTXQwWNz51dcjKSrodQVOzDqpEw1635azG+RdM2/6XyN4re4PTSPxOkxCVqJu6a25PSO6H9x0mnCY5ayZgNCNVI1HUEQuRHn4WcSxgXDVagsw7pivQ5l9n0NxM64Y4ejRYNmNCklOqTYZ6SgD+4bj1HOYsPhkpmpSqM2Smy1aaX9nKTdUA5gMNB5TooDUIeoLLe6U/wBmfqfDlHpJjHNZ34jhyVCph6yuqZySxW7IarIN9NVUkWIuek+kQAAAagAAeQFtZzcDhO7eplIFN2zqlvdqN79j8pOvmTNoeSYcre/DQDBeU5o15MZXBpM8qBhvaMFuaDNEUyGMDloIskuAgRWUQ3klFZEreiDLzARAxNhh4Sh8GRtOgVBilY1rZck0svWKDbn9p1DRlFTDTWtxdjLDyhDx6lC3SV93DfdAmpEYiRpXf0hqJME6RTbrIReQMf8AhmXSJdS2s53dd5Vq3v7IAXw8ZvWYq1ULXB+cWPnDFI8q2xJbDuG95fZPkTOhhFARANBlH7TG9H9V1Ozrp5y3Am65ea6Hyhb+vDZUQFSDqCDf6Tndn+JrWpMBqaTvTYHwNrH0nQAnBoFaGOqrawrqH/8AoWBiEpG1mPn23ioaFXIdaT3KH5W5r5RK5WlUBzWFS/dkc35pbnLeLVF7km9yvtKBubcpio8EFXu6zMwIIdVvcDSx0ljFjM2V+EwNZ8Sa1dUAFPJTQa2Oa+ZvGdWHPeS0kuNrTIZowcwASXhk6vGDRMsiwkwuWpCXlUN4ZmFl4c8rBkzQi7NIGlYeS8C3NBEvCGgFvWTNBeQNAF4DCTIRABMQiNIDAqdfCUPh5saKZdXWFsLKGw3hOpaKVEa1Fpcg0Ify58Z0zSimkOkrcXZw9pRjsEKq3GjDUS+C3SZdYnPMOfUxJGQt7ym011lIIqJz3ETHYHvFPzcvSZeGcTK/p1BqNj1h0za7Hw6iYkEZum4nCxbXqCruxJVV8Lj+JbjlLtZPZ118P95qwnBgGV3Nyo0HSVquUjRpcLYgkt7w2PKb6VHIoUG9o8YJJrz2tMohhNSKFjlbw5grQkxAIwhDqZCYuaMpgC8Ib1j2igQDy0hEBEgBhJMIc0UmANDB80gqRZLwGzxrxFWEtAN5ICskAZoITBaBLySSXgEGAmAmLeXA0N4t4LSjFmkzQNCpmXqS05/EUzEZfe5mdO0RKIveGq27Z1Vg8PlsTqZrYxIYZmd9mkzxCYymGZhaHkvFVYwhiRMNpXmjgwiZZIQYxEACE6QhYsAkwFpJIQwPWGLeSGZQNGESENCGkkEBEBoSZXmhJgMTBJJLDOpA0JikyrEoBAZIIXRgiyQP/9k=" 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<ul style="text-align: left;">
<li><div class="MsoNormal" style="margin: 0cm 12.45pt 0pt 9.05pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;"><i style="mso-bidi-font-style: normal;">innominados</i></span></strong></span></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0cm 12.45pt 0pt 9.05pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;"><i style="mso-bidi-font-style: normal;">sin tipicidad legal, solo social.</i> <o:p></o:p></span></strong></span></span></div>
</li>
</ul>
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<div class="MsoNormal" style="margin: 0cm 12.45pt 0pt 9.05pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>Se celebran entre:</strong></span></span></div>
<ul style="text-align: left;">
<li><div class="MsoNormal" style="margin: 0cm 12.45pt 0pt 9.05pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>el empresario agroalimentario y </strong></span></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0cm 12.45pt 0pt 9.05pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">las empresas certificadoras ya sean privadas o públicas, según el régimen imperante. <o:p></o:p></span></strong></span></span></div>
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</ul>
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<br /></div>
<div class="MsoNormal" style="margin: 0cm 12.45pt 0pt 9.05pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">Su objeto principal es el propio proceso de certificación de especialidades alimentarias determinadas. <o:p></o:p></span></strong></span></span></div>
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<br /></div>
<div class="MsoNormal" style="margin: 0cm 12.45pt 0pt 9.05pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>En torno a cuyo objeto se disciplinan una serie de <span style="color: magenta;">“obligaciones”</span> a cargo del empresario productor de la especialidad alimentaria, referidas a dicho proceso involucrando cuestiones de:</strong></span></div>
<ul style="text-align: left;">
<li><div class="MsoNormal" style="margin: 0cm 12.45pt 0pt 9.05pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>tiempo</strong></span></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0cm 12.45pt 0pt 9.05pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>lugar</strong></span></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0cm 12.45pt 0pt 9.05pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>técnicas</strong></span></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0cm 12.45pt 0pt 9.05pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>ingredientes</strong></span></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0cm 12.45pt 0pt 9.05pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">etiquetado, etc. caracterizando la certificación el producto (especialidad alimentaria) a obtener. <o:p></o:p></span></strong></span></span></div>
</li>
</ul>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>Se certifican atributos específicos sobre:</strong></span></span></div>
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<br /></div>
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<span style="clear: right; color: #741b47; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="rg_hi uh_hi" data-height="229" data-width="220" height="229" id="rg_hi" 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" style="cursor: move; height: 229px; width: 220px;" unselectable="on" width="220" /></span><span style="font-family: Arial;"><strong></strong></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>- el producto</strong></span></span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>- el proceso y </strong></span></span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>- el envase. </strong></span></span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">Operan una serie de:</span></strong></span></span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- parámetros y </span></strong></span></span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- procedimientos controlados y </span></strong></span></span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- vinculados a la calidad diferenciada de cada producto.<o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>Las <span style="color: magenta;">empresas agroalimentarias</span> asumen mayores compromisos en:</strong></span></span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>- la producción y </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>- acondicionamiento del alimento, ofreciendo un producto diferenciado. </strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">Además, cumplen con atributos de calidad definidos para cada tipo de fruto o producto, explicitados en los “protocolos de calidad” que luego se certifica. <o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">Se tratan de <i style="mso-bidi-font-style: normal;">contratos que por su naturaleza no revisten el carácter de agrarios, pero son utilizados como instrumento de los “agronegocios de especialidades alimentarias”</i>, a fin de que las empresas agroalimentarias puedan introducirse y posicionarse en mercados preferentemente internacionales y poco a poco en los propios nacionales.<o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">Por lo que <i style="mso-bidi-font-style: normal;">parte del objeto de la prestación es agraria, es decir la obtención de frutos y productos agroalimenticios especiales resultantes de un determinado y controlado proceso productivo:</i></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;"><i style="mso-bidi-font-style: normal;">el cultivo del suelo o </i></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;"><i style="mso-bidi-font-style: normal;">la crianza de animales. <o:p></o:p></i></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>De este modo, se observa que el objeto central de la prestación posibilita la ampliación de la base contractual de la empresa agroalimentaria, aportando a los <span style="color: magenta;">“agronegocios de especialidades”. </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: magenta;">Nos encontramos con un “objeto material agrario” con “forma jurídica extra agraria”.<o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">Esta base contractual se amplía más aún en el caso de <span style="color: magenta;">“exportaciones de especialidades alimentarias”</span>, conforme a un intercambio documental previo a:</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- un “contrato de exportación” y </span></strong></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcRfcpe05heY_rpUfT8Ixf8x5LKIzeQv7KfS2AWCsVz0oTABNdiIgg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="267" data-width="189" height="267" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRfcpe05heY_rpUfT8Ixf8x5LKIzeQv7KfS2AWCsVz0oTABNdiIgg" style="height: 267px; width: 189px;" width="189" /></a><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;"></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- el propio “contrato de compraventa”, </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- los diversos documentos que intervienen, </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- la cláusula de arbitraje, </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">- la realización y envío de una factura pro-forma al exterior, etc. cuyo trámite es genérico, es decir no propio de las especialidades alimentarias. </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;"><o:p></o:p></span></strong></span></span><br />
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<span style="font-family: Arial;"><o:p><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></o:p></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>A la par del “contrato de compraventa” existen<br /> </strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>el “contrato<span style="mso-spacerun: yes;"> </span>de distribución”</strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>el “contrato de agente intermediario</strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>el “contrato de licencia”, característicos del comercio internacional, que pueden tener por objeto las referidas especialidades alimentarias. <o:p></o:p></strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Asimismo reviste importancia la <span style="color: magenta;">publicidad de las “specialty foods”</span>, con anuncios en:</strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- portales</strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- webs</strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- revistas especializadas, etc. conforme a <span style="color: magenta;">“contratos de publicidad”</span>, brindando una información detallada del fruto o producto y su forma de adquisición.<o:p></o:p></strong></span></span></span></div>
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<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: magenta;">Argentina</span> ha iniciado el camino </strong></span><span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>como productor de especialidades alimentarias porque entiende que resulta indispensable tener en cuenta que tanto la “calidad como la competitividad”- conceptos entrelazados- son resultado de un proceso sistémico. </strong></span></span></span></div>
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<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: magenta;">Calidad y diferenciación</span> es una de las metas tanto para:</strong></span></span></span></div>
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<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>- los empresarios agroalimentarios </strong></span></span></span></div>
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<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>- como para el Estado.</strong></span></span></span></div>
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<span style="font-family: Arial;"><o:p><div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Nuestro país, tiene condiciones agroecológicas para producir <span style="color: magenta;">“especialidades”</span>, debido a:</strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- la diversidad climática y cultural</strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- la existencia de productos y empresas ya instalados en el mercado con tradición de producción (aceites, chocolates, ahumados, dulces, quesos, miel, vinos, hongos, etc.)</strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- una demanda local que permite un consumo interno más o menos estable</strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- la posesión de una marca regional de alcance mundial (Patagonia), entre otras</strong></span></span></span></div>
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" 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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- la existencia de canales de comercialización ya instalados y </strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- la importante actividad turística que abre un canal de comercialización, constituyen elementos que dan cuenta del alto potencial que este rubro tiene para ser desarrollado en Argentina. </strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>A lo cual se agrega una variedad en alimentos de:</strong></span></span></span></div>
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<ul>
<li><strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: #741b47;"><img alt="" class="rg_hi uh_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSwGjcAnW5GdXk2PjLo377pfNHGjA-HrUXnTF3Zl9HQ6t3J1vg_eg" style="height: 194px; width: 259px;" width="259" /></span></strong><span style="font-family: Arial;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>alta calidad</strong></span></span></li>
</ul>
</div>
<br /><ul>
<li><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>tradiciones culinarias y </strong></span></span></span></li>
</ul>
<br /><ul style="text-align: left;">
<li><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>una estructura productiva constituida principalmente por pequeñas y medianas empresas. </strong></span></span></span></li>
</ul>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Estados Unidos es el principal comprador de las “delicatessen” argentinas. </strong></span></span></span></div>
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<strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></strong><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span></span><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<a href="https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRaZQdrvghDaxgjqWhdMM1aRP6GgzBys1s-HGEFGja_xPqhij3dBA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="176" data-width="286" height="176" id="rg_hi" src="https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRaZQdrvghDaxgjqWhdMM1aRP6GgzBys1s-HGEFGja_xPqhij3dBA" style="height: 176px; width: 286px;" width="286" /></a><strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></strong><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>La delantera la llevan los:</strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><br /><br /><br /><br /><br /><br /><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- el dulce de leche</strong></span></span></span></strong></span></span></span></div>
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" 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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> - vinos Premium</strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- jaleas y mermeladas</strong></span></span></span></div>
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Fu1OZnmjmncd5Cfoz3aKq7g/V7tgwsfevG44VxteIRCbMJoVH7vMOhkjje4wY5GUkadDUNR3UmM2B0lJtR4Zc8O1rcjd9ne0Gpu7dnZWo5eVloSqYw+nUoALAavAWB4kE4tOMZRnhYISG5TynSTTBjR6BiARfrvjBcOVFhgl0MrZNkbuyzc8LMdMhs8wKsZFLdGDL+8MMq8W4Zbo89oy5Ek+BCe23s0CI85FZFaJDVGwSLYfdYGwR4EHChx6E7RxyyzZ3Ltl2USh3K2GVvo9MciyUKaQoBp33sXsaQGah0Oyg2ASAfMeB/HFyIHtHg32aH4cfyDEzEPg32aH4cfyDEzABgwYMAGDBgwAYMGDABgwYMAIP9JIXmcp8OT51xe9g+xUMsSK7Bly4jV1AUkyftHVtSbISQDROquoo3G9tWS77i3DIz0bVfuEik/0GN92O4CmWgsA65qeUk3bHevQC6/DHGrOp0Zjt1msx+saI806RlRyRhVK+YLg6r8fDGBzXDMuGPeyGRydwzszE3typuTfmMN5ew+WDs0gaYsSakblFm6CLSkfzAn1xgu3/CViz8TIqojhaVQqgaG3GlQPMHGaWPJUpSlS9j0sOfEnHHGFt+WU3A4kklMOVh5kFsSojCi6tmbm6+QJxeTdmcwb+khU+geSvz0Y/OyuXrNyuPGJAfxdv/xxfZvisUcgSRgmtXcFiFUKmgGyT1thQGL9PpcU4LJIr1OtzY8jxxdfhCx4LHIM3IJXLsEI6AAfSAUAPUHDL7K9oMuMnEpmiVzrtWkRSLlc7gnY4w4hX9fzDKbXlrypqkB/HV/THWPsPMIo5lVpFdFYd25DAEWAULANseq3fiuMufYsk6XCNGO54Yb33fYz+F7y5k3t3iAfhBFf98d+LPWXlNXUchrrdIdsLHg3aOTJsVj2Go6oZAUBI5WqwCjbVy2NtwcafN9uIJoGSpElkUr3ZjdjvsSGQFWUA9QfwGK4tS6/QryYZY/le6M9nuw5QokWXjkUmwSACqkboWsEU3RjfKa6jeNxvso2XK6YNQZwi93O6FibN6SaUaQevSiSQMMv9YXSXsaKLXdjTV3t1Fb4qMlxEz52OJliGjX3kZkLSKHiYUy6aDURa3sCw3o1ZiyZJvlcL4KJVDpi6yfZWKZpCkjh1jkemp0mQA3pddF9CN7HvF41nDOHNHE8kcjlYytRtX7NArtstKCyE6QAABpGxJx+8X4HAmt4kqHLLIANTEzuCxcyHqUDFlI+8F3OmgaXMZjMQcPmRK+maeRcxq02ilS5CsBV2FXzBND6t6JZOaxuiGy1c+TV8I7RiWTunXQ+/id+rLQIBp4+cE/uuCAVxoIIBRvGUzU2SzAT6YIyKqoQwjetiopwDYamBG4PoSDccHzrrUc1Fz+zkUUsoAvoPqvW5UbEAlehC34tUp/S+GZsmncfqXRl+1nEm4bnVzEQtZQRJGorURsGND63WjX3D64w8fFu/KkuaQUoa+RQ1BFoHQoXxA3F2SRRbHabKGUwBVDMJQwDGg2kEkXRrl1b0QDXnigy/ZifM/tMll4yL7wuppiTQCFdzQsk7g0ACNVr3Uyi6TZZppOFySMDHxJn+oSQJACWATlI6m6A3smyKrr442fsq7SSrMuWvVA6OwGxMZFsd6DVdqQ3ibGxBMbPcNyWWJjnhkikVGZmjeRVLKSAEtzerquxHMB5185LhUeWzUkYnnykqx6nYyqw0WuwYVY3VhYHusYyekuo1ybMmpeWNyvgme1HUM6GkYsrLGY1s7qeR4wt0eZS5Hje+Nl7NuPSSR9yY5XiTV3c5B0ijvES9EkG6q6GxrSLoOF8OWZ2hzGbWcTBVWSSNdattKgjn6NuQ3d3uG6b41Hs/wCEvlf1qJyOWZQNPQ/RI2sA9NSsgrw0+PUzVwdSZ57Vsi+07NyRiFqJjPeLsPqSFf2l6TTKllT4aWJ26IDtnw8xZptqD84FVWoXVECquunhj1RxrIRz5eRZoxIgBbTZ30gmrU2D1G3nXjjzL29zEjyJ3q6XWPTuCpoO9agd736kkmt98Sj3ZK+KPVXBvs0Pw4/kGJmIfBvs0Pw4/kGJmJkQwYMGADBgwYAMGDBgAwYMGAFd7R4C3GMkQLKwTkC63LKg397YYGWWkA8gP7YyHayMHjOVJ8MtJ/WeLFt2q47+rZc6frur6SW0haUDXelrIZlAUAklh4WQFXwcu1vapMgInlUmKRyjuK+iNWCVq2B32G+3j0xgO1PFxnZspMiMqFJ61VZptNkAkD6l/iMUGRLzd4c7c0eoNdoUjkmMMkjFo7COYQ9kigdqBIxz4YPp1UKFWOMBaUJa0SGNfWJVwdZonb0xRqMn0NI26PFeRNlvmc68GXnMRAkYxqvXV9+ygXcldQPQgAE4pRkdS/8AxGWzHfQqYfo2Y06ohBYnUQ2gkUo0G187x+txEPNKpDODyroO406DTKwKMjGrJU13Y8wMfWX4PKQzF9DOqqxA+sFAXmUGiSACSxazRoYq9bZjUW6NL07y5ZTSPrLtTZtwwaiaIrogdVFqACdKjcAA9Rhl8Qi7rIxR6igqKNirBSOTSAG+7qk0Lf8AF4dQreF5dlGYhRXnmkYilDP1jVQWboo3PXp5bY3fHspPm3hcwyRpEFYRyo+kvrGrUYNTCk2B26ncXR5jW6bbZHUOoRivBzn7FfqsOXSSRpBNIRONhGW0SOgEdUtsBZ8StdGIxWcU7HBVqJPq3pNqxkdv/m2oVIkroN/3dPQ3+V9pOU4g0mXeGQQ0i6yfvM1KQBzLTAFX6g0aG2IB41lVLqOIyOsZph+rgyjY7d5pCncadWg8xAve8X5cGVytIzYc8VGmY2fi8ovKrmpI9OyoC1Fa2FONSgij3erYEbeGNPwj2iQQTzSzQESzFTKUeMglBWpQwVgp60WNWd9zhdcdRu9aUWESTSjHqxBZgxO9saJNk7nqbxOfjkZUd4pDcraa1Ueor/8AdY5kx5MLjs+pPx5TNOH0c8Zep9LXnwzccH7UK4EEYZZdxHq00xFsoJVjoZkG/gCSRe13sJklkjEuVUIoZw0jRuySDSFKhSa2L73furdNZjjgAUwqY5AbVgSpQC6CaWok3ZLdNgB1J1/YX2gzTyGKaSPVR7tmjYlyPuUjAFiOm29EdSLi9FkS3Vy/1KZ58e7anx7jOlGpaNMPEHcfkdqxluP5XLBgqd0roVMkYXqrdCI0rvJL00nXn8LBxaw5pJGAkz8WlmUVAoUWwtQZXZtOobigt+B3GL/Ky5aGIldKiHUzDq6GrYsDb6z57lvXbEMemmnbISzR6MvkuzUyRM8uZkbMLF9HCsix6Fq1QysCxNgBnBAZl3JoVM7F8cM8bbyOI9KsZCrESc2pQ6bOK0n0JI6VjB+1HPM/dSrmnkgn1MsDr3ZQKQN1oMVPQEjeup64sOxXbtIo0jl0iFRQZQFMX8wA5l9avxOret+TTTli9SKsyLKlLazRe0aTVl4Yr/bZiNSPSmv+tf0xju00+qbiUtA1JFCnT7glY17xGAfRj54jdrsw+Y4tpiPeBlCxBTtWgfgOYN/fyx34RlTKkAf62azzO38QXukY+g3kxgitqPRjFbUNjgXB0y8KxotVRbzZqFsT4k/02HQDEZ+JIs5kilBKskc8f7wMndKR/ErEjULDUVO4BW5WQDqcUPEOEwnOZeSNB3wd5G60IyjK7ab0gs5TcAEkXZo4pXdmfvs2MZFYQv6QPCBHPFMF/alwWvySKlK+BsM1+Or0w88tJYwnv0icgNME1Ab6LFW2zsdXia2r+ZsbcUtyM7VMc3Bvs0Pw0+QYmYh8G+zQ/Dj+QYmYtOBgwYMAGDBgwAYMGDABgwYMALft/MF4nDZC3lZBZ8Pp4gD+BIP4YtO2PATmY0daYxfcZYmBVmXWw74FVcKCNR8CfxoPaVm1j4vky9aTBKDdV+0jO9+7G0zOej/VS70yOnQ9HDDp62DiMqp2ThdqhK52UTSWA0jIWU1oEQGpmAR10yMnNXOyswAuxy45ZLs8F+sxAIIKodiDWxNCugHKF2Fb4u5JDNKUiQyPf7OJRyjwBqkjH8xAxap2XEKiTPzLAhO0UbEu5/d1gWT/AAxi/wCLHm3kn9vCPcrDh+7lmaWWOJ1hjUa5CAsaAamJoC7IAJvqxxsuE9iS1Nmj/wDaRjX++4ot7loerYxGYfLPxIRo7wZQsGNpp5tFn+KidtTAgdb2GGkOJNmKOXpUO/fMCQfhJtr/AJjS9K1476SXPn3Kcueb+lcImvNDlY1UKEB/ZxxruxHUKijf1PQeJHXGJ7V5+Rsxl0nj+jd49MNOysCzK6sU2km+ppQ0o1HduuNTmXgyUbzSuR+/I9s7eS+Z9EUAeQGI/EG/W4IpcuUkF60D2EkBjkj35SQRrsWp3WiPK/G9rTa4MLViJ49wObIZp4W1KyXpYEjWng6kdQR+RseGOvZ/gM8soESuT5Rk3+JU8q7DdiBthnyvm4supz0MOaSJWCrJ9M/eUzrIz93QBbSnSgCLN74i8G7YtJHJIJYcpCgOmAd3R5eblXTIAAOUghtTMdxQPtf66odJ+L/8Ma08m/JneMNDlozlnQSOjF5N6RX0BBGVI1Oqgk7hbbcHSN8U+WZrYU1+RuvL16YlcXzokIVQFUKBpB1UAKALndifE/h0xW6V6kWbrbbwu7rEMfqc50/hcdmiWxL0ZL5fP+T4zEJFagRvQsEf97Y+snli1FSBX8QG/n1v1x9F7G7sB5HmPur/ADiQzyJQDCiARSqNj6adj1xbDPOc62pv9P7FcsEIx3W6/wCH/csuKcZlGXMJdWVtBchI7Zgx0hpFUM1ddz+eK08TlKqDI5C0VBZjprpps8v4Y+4pgQve3IgZSVBCEjVuAwGxqt/C8a3hns7jzsZkymaXSrFSsw0spABO62GFHqAOmJYckYzmsirn8kM2P6Y7HfH48sw80pYksSzNuSSSSfMk7k+/Gs9mvCpMxnUAFojK8vkFU3v7yAoHqfI4vMn7HCqmTMZuGOJRqLob5fPU+lVHrvjY8I4vw/h6HLZd/pATy6XZ5HsrqLBdLHYkUaobVizLqobHHGURxO7kZf2j8RBkkmiR9W2WLsAiq4Otnr67EBV0saAoMCaGKHgPG9EsLWGaBxoj6XrBaQChZJLtV9KA8Mbzg/ZtH1rJGXjkW5WaMwiWXXqVki2MYRbGqlLFj6k/MPsyyyTrMhddMgfQSpWgxbSBQIF0Ls7D1vHz2bJFurPXwyUFyjauPPFbknUSZiVyBTKpLGgqJGrDc9Bbs3+9iepvEObhEbya21dVLAOwVihBXWo2Ygjb3DwGMVkEXsBAoDx3sH/vbCi/SC4qGSKHxSViOu4ES2elVzgVd9fAjDYyslsKwlPby0pzaagqxaZDHRssdMal2H3b5Vr+HG3TdMz5FTH5wb7ND8OP5BiZiHwb7ND8NPkGJmNZUGDBgwAYMGDABgwYMAGDBgwAjfb84GfyFmhocE+hdVP4Ucb7ss0eY4fHEW7xVRY35uYMqjYlTat7jhb/AKSX2nKfDk+dcXfsazheKRtX7QRmjdahrDNd+fgP84hNWqJJ0aviPH8nkNMBPd2L0xRuxUGwGIRTVm9z19d8Jl8+GldVlMrKSDISzawCaNSnWLAutQF3ttiZxfiDDijyZiOR4BO5kUWG0hmXQx21hDXKCRQoNRxTzsTIzxcwfVpA1EpdhRZu6B6mh9bpjNk6o9bSR2yUub/nQcU710KghQeppjt+Gqvzx04N2hzKQdxFmHZS3RbHvUOaZbJ6L1NX43weeXdVDkqWJ3BoAbbmyd9/W9rwZDhUuYD6F0KvM1kR2Ko15bgm7rl3IxzBBv6FRp1UoJ+pK3Xv/KNR21iRMll8ukr5maFmLuo1xxgqAyWu1g1psk/XLHesa72WRIvD10uWYuxkBq0e9NUCSAQobfc2T44Wv+0s8H0feAd2KooH0jahqj69fM4k8I4rmo5/1mMC2oyHTpR0I089nVoA3sdNN0dOPVyab/a2qS4+T5+OV79zXZq/a3x2WEQwxtpWbX3hB5iF08vmF338+noVfOGLbOwI6r4be7G37WZkT56UkFhEe5WtwoVRq91szb+VYxjITJpAJYA3Q8Rt+WPH3c0vB72PDWNOXk5q37y368rf2AP9MfgEZ9PxK/3xdR8HUHmLXXn4+fv9OmI+ey/dAEksDd7bDYEULPriMc9vbFs0S0zSuSVfhFU2WQbgj1thRxGbNBmO5J6dNvQCjsPwxdw5MMAxCqvUna/d0238bxyziKFqNmsnz5QKJ61/rteNWLWTjO0+TLm0UXDwl/UhxygrpI3Uk+di1O35dMTTDmIDLBS0GUtqqrAOhlax9ZTYF8wrbbHGDQrB3Buq3WwSTsdt6Pl4Y22T4sneKZArKAyxiXLmTu4wyiJW0AGRwL2+oOo32xuWq7nOufHyjzJ6d/ZFPj+jMhkeM5sRzBS0iEfSh11KLYGx00HUBstdOm2LbsZmnmzceocwljOyhaCsDQUABQAp2Hr63vZOHlgbiyj6iGZXyqpbAHe42DKwsi9yLOM7l8vHlc4k0DxRlnqeOdwWjLsxcDoCgTcPsTqHW9OJLW4skZKK5oplpMkWr6GgiY7gYq8txmFzSTxMT0AkQ35UA2+LLSfDHgNNdmlo6WMc5JKGPmSwN7xxlA2xx9CK5JMGdWNJJZOVIkZmPWgBZ2HXa8efvajx6XNZyQygKE5IlHghYsD6kgA343ttWHPxzjCxZZowI5JJlfkkYgGMK3WiDzEaRRHW/unHm/i05ZtyCdztdenXfoL/ABxv06qFFOb7j2Pwb7ND8OP5BiZiHwb7ND8OP5BiZjSUBgwYMAGDBgwAYMGDABgwYMAIL9JT7TlPhyfOuMz7JeMd1m1BPS/H7rCiPXm0nGm/SU+05T4UnzrhTcKz7QSpIvVDZ9R0I/EGvxwYHz7SYoi8XdxKkpBlMwQAk0UUFgLbclmBPQL54w04VSCdCJPd6iY1SRQLpiL0OKZdv743sc0Of4eHZwGiTlZmCgg1sb/e6e84ynGOx8s2TV3dVDsL13GxIJjjZuVlJKVvSGjzE4wTVzan14PWw5lDEnD7uSsUo+lVZG01QjmjYn3Lq1n8BjkzS924eHvEZwW5Ta6RWhl6oQK66SCTuwOIvDvZjJMhcSKUAssGh0qNIYFiZQV2IO69CMX8vB5IY0DysUCgXqKM4ViVBag4jsmujNpoKoBbF2BY8UnTsrz5s2oioyMxn3R2BViNRtwRGNLEWzLT7gm6G1X1xIy2biiNjmZQwRisfVgbsd50BLUL3vw3vSZXIzRbzyyJbVTk0H2JjA1SMeunpYJAO5o2QywFnYkWbHcyVWxJUdzIN/Q40wy4IyumZprPOKi2mkYjs9MH77drEjMNyTR86PN0xYho7JtVYiidgfxvf88c+I8OmGbd4Cr8qmVdLx6TSqAe9QEO+1KLJvHJePo6EggOo3VvCuvTqB19ax5OoxOWRyjyme9otTGOFQnw1/OCZekczWPUAfmRt+eDkba1b0sN/TETJ54tNpD94DdmhttswoClJ238xifJFakbpfiKJPuB/wA+eKM2CWGeyffwbMGpjmx7oLj5Iua4eHqyRXhtW/ofH3Yp85w2WOtNMm4/dK7HrZO1Xv4emJsuabuQ/dt9cKJDq0qF6rpBAsVzXYvb1x+z5gfrSdy5JBUKz1s1g6uUCxseXws+t6ceOcPPBly5IZOk79zrwnh0Dz9zmgyIVoPcq85KaSdS0t79RWNd/srDDGuYTMa449LgyL3ikeDXFTECwfEbWdhjHRuXzBDTWC4JcGwKYEHnJFCrr8PLEjMcbnSUxiTu4VAoRqEXR4uUDHdgQx1At06YscLMs1NP6fJtv1PPBeUJJatTLJ95zqMhEgGw+4g86J6HFTn+zWdaR5DCGLnossewAAA5tO9Df1vHDI+0SV4+75hJrISYBZSRdW8QXnoEm1qyqmuoLT4OUliSRHEiuuzAVdbE1WxsGxQog9MVzg+mkULNLC7QmZfZtnJn5MqY9RHO7RhV8/qsT67D8MPaCAgAE2QB+P8A647wQVt547BMT5pGPLl9SVkOaO8Qs3lySB57f64ue7x9S6I1MjkKFBJY7ADrd4RjudFSlt5FB7R5YZMyAkyssEZ71ATyFGr3MTZXl3DdTXLhIZqfW7NQFkmh0A8APQDbGw9oXEAJHREWPvXZ9KgDTFq+jVgPvGtZuzdYxON8VRVJ2e1uDfZofhx/IMTMQ+DfZofhx/IMTMSIhgwYMAGDBgwAYMGDABgwYMAIL9JT7TlPhSfOuE2p3w5P0lPtOU+FJ864TWAGF7M+13dOIX38U9R10+8dR7sbLtvwWfMkZqFjJGiD6MEhkqyXQdCd965uXa8I6OQqQQaI3Bw3OwHbsFQrnf7w8j+8PQ4z5cd8rsuw5HCVkPgfGcwJWA+kDPGdMpegzKmmWr3PMCNugsVsRe5Ts9KxdpWedpBTkMi+9QroeU9NOoCtjYxIz3AGmOZdCoM2ZRwT07uNQqkbHqd+nhi14cZ4Y6kCSBejBqpQL31KPXe8Y5za6PRjUlbX/RHaSWMqx7waLvXCzAoSCUIhdotOy1yCqFV1xVZvtJEdIf6chGjLqNYUsymkR1/anbfUaNWK5cT852tDPpjdE5dVu6RivBmZ0ah5IqliNyVFaq+HiMk2UnkdgSssPNpIDUYV+qK8AD0GzdB0xb6c4rdJfxlCcG6R+9pstIuQL6TGEApFbUyajTyu/wB+SiRf3bO/iF3mYQ4GhAFA+6uoe80LB9/9caPP9o3Z3V3BBHX61kgEgH6oG5XYUN+lg4ruG8ASYuwdkCCywKLWpgsdjXe7WCBZG3W7G7TxnjxuTa5K8koSkotP8/zhkDJJWt2JQLpsL9GzEk7AMACNj7rvwIxbJnjIuhbcEkamFEC2PPuFI0CyQR1PkTjlmeEtl5AArSLOvJqsll3oAgeDUWABHL6bdcopEn0QOz13biw1NdEgEpdA2TuI7IIAxn1ELe6X5Rq0+RqO2DfsRky06xaNB0JvW506l1soKiwa0iiBRb0Jxzdo+6dlXVKCgXQhYrzVZK8ugjbqb2G2LF80FQlgRIwJBKshZjewliJDAEGgw6DH4cplyRqKk2gBajY7wA2T5qlkf/UPgcUqS7aNG6aW2L/Urs6sQiZu+IkOlFHU0W5iQV5QBd9N9uuBoY9LOGd3UJ3YFMWpgDYA5hQO/hWLDh3daA1rzFiNwKBbUBYzC7D1A6dMc+4iaXSzDSV2UtyKxBAYfSsOoXqfujC1dcnXOT5pc/sfcfFFqEwxjv43MhcoASAKC6IyWfejbV0HQG8X/ZTjbQxNrzMkZMpYIpDE95pNqgRwQW1fVFA2LPjTSaFVWRLHKqgIa0yaTVkhbDg7MSKYel88sX1MWRmF0wJ7sHQutkYhtV8ppthyrVKNJtxzS8cfJlzweTt8/A0uGdsWkS45RJRIIaFtQIJ6hAhHQi6rYjwOL/hvEsxLvoRvOu8T+j3hbdhOGGXNFUI06ZBItlgn0qlUYsTYpWHQGlw48jk1hWvL0Ar0xrrHOF1yeXOMsc6s6oDpBI0nxF3/AFwsPaL2+CRkBaiWiCTTu4NqAvgp621Edaxf9uO3CZZGRWGut/JB5n/Hnjzh2m7Qtm5dRJ0C9IP9WPqcVKCT4OWyu4hnWmlaRzbObP8AoPQDbEfBgxYD2twb7ND8OP5BiZiHwb7ND8OP5BiZgAwYMGADBgwYAMGDBgAwYMGAEF+kp9pynwpPnXCaw5f0lPtOU+FJ864TWADHbKZto3DoaIxxwYAa/YX2jFW0ygGM9R4pt18ivXG87Sw/rmSEmRYSU1uqkNqWiKAHXS1Gupo9eh84RSlTamjjUdiu2smRmLKeVq1r4PV779CL6/hiKilJSroludVZvsvwiKbukTLS96GUynvu8L11CotBAx6ySaAtnxx8cFmmktFGnKwgd4qojhVkYkahJzSbk0q76Vsm98bjsn7VMrnAF7zRJ4o/KfwvY/hj84v7NMvmFLRMwbqiFl0fWBKatBkVSLAonTewoVi6UlP71f7kY3H7THcR7BlYklkmWsw/KJqRy7WQBsBvRYbKQDvVYppuwmahddAdGvk1K6m720MB6eFnG44j2Xz2Zhc5q/oYn7pQY3sqm2hI1Op3IALN0BIVeY4p+BZh8opMULq5IjMjxsY47ZR3hVQSz301aVQX1Ja9EZrZTp1x7fuV8p2jOZbstOv0kqK662UMGDKJNL7OwPKdVXqAOOwy4aQhHZ9KqpZqFoSpoSWG5qKhmFUwAPi2pz+Zhh4SIYJFeTMOolCkErGLIDLqIj5VVGUmiWYHqcdM/mUSPvhCRGFWLKx6t5S7K2pSATK2oiR3UMOVQNZthjy4vU+p/hGzFqHBUjFvLqfmIUqeUAjY1RIKyLdfUFWKHgSRj8z8wWGSnbVprqWJ1cu+iRl8ejD8sa3LZmFYGM8bCVJECovM0p71yIyjAAMHjINjcX47GFx7hqfqtyR93K8lqt3yto1NzIrBQqlNwbagCaIGSOnm5JUbHq4bWZ3UEW2088Tlr0DrGNNUBswUcpsgqcfUjIcwdJAP0uplLX/4S2TELIIHiQNzvjW9k+NRZLK5jeLWYw0VAmQtboiMGPMBpVyaAGsk7EHFD2e4YuYzmgRh0ZtI8CENK0oIB1PuWLHaxuV5Q1+TSu3JcFGPWUlGXJX53LqYzTA0LBYoN13BHeOX6+ox85jLGWRitlW0tQvTqKteprrahanchyPKm6vs5gBssbuQg0Ni9AH8Bt63+GIfaDhmSihgjnmVTCirVqGlCqF8Te9evXz3xmWOaNEtTjfBc9jOGDKZKNSiIzKrPpAFkqDvsLYdCT1O+MX2w9qLGaSCEqkcRIllvc0BYWjyc1i+prauuMj2o9qU877O0Ea/VRDRIofW25j79hvQ6HC74pxhpj+6t3Q8T5nzONdt9HlvuyX2h4/37EJtHdnzc9NR/wADFJgwYkcDBgwYA9rcG+zQ/Dj+QYmYh8G+zQ/Dj+QYmYAMGDBgAwYMGADBgwYAMGDBgBBfpKfacp8KT51wmsOX9JT7TlPhSfOuE1gAwYMGADH7j8wYAk5TPNGbFH3/AOCNx+BGNx2b9qs2XoF7Hk1tQ9/U/wDfXC+x+45QPRvBfbJA9CbkJ6HfSfccbGLtFlc1GV1pIjghlJBBBFEEHqKx5CVyPd/T8sd4+IyKOV2X+Ukf2w5B6r/2O4eyMvcoQ4IsszML8VZmJQjwK1WKTOeyuKgYsxIHB2L6WXTuStRhD1prvYqDWEDlO2eci2TMygeravmvE2H2m8RUg/rTn0IUj8qxJNo5Q+v/AHcwnKCFpPpNSusioAFKhgqrGSeWmYkXZZmawTt95b2fwEXmZpZ3JU6i7p9Xp0bUdtuZjXhWEXJ7WOIH/wAYf8C/5xDzHtGz79cy49wUf2GI3K7s6eipuzvDo3EhijBGnYs2nlAC2mrSaAHUeGIPFfaJksuWIZS566FBJ95G5/HHm7Mcemk/aSu/8zNX5A44TcRkbYsa8hsP6YO2Bt9o/bO7WIqjH/E35Dp+OFjxHtDJLIZCxLHqxrUfDr4beXTFTeDCgfbyE4+MGDHQGDBgwAYMGDAHtbg32aH4cfyDEzEPg32aH4cfyDEzABgwYMAGDBgwAYMGDABgwYMAIL9JT7TlPhSfOuE1gwYAMGDBgAwYMGADBgwYAMfpwYMAfmDBgwAYMGDAH7j8wYMAGDBgwAYMGDABgwYMAGDBgwB7W4N9mh+HH8gxMwYMAGDBgwAYMGDAH//Z" style="cursor: move; height: 194px; width: 260px;" unselectable="on" width="260" /></strong><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span></span><br />
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- chocolates y </strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- carnes ahumadas. </strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><img alt="" class="rg_hi uh_hi" data-height="163" data-width="308" height="163" id="rg_hi" 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" 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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> Hay “variables” que influyen en la condición de Argentina como productor y consumidor de especialidades y un “grupo de exportación All Gourmet”.<o:p></o:p></strong></span></span></span></div>
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<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>Los alimentos y bebidas premium “made in Argentina” ya no sólo miran al exterior. </strong></span></span></div>
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<img alt="" class="rg_hi uh_hi" data-height="128" data-width="128" height="128" id="rg_hi" 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<div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>Hoy ganan espacio en las góndolas de los supermercados y “tiendas de delicatessen” (productos de calidad, artesanales, exóticos y diferenciados), a medida que se consolida el <span style="mso-spacerun: yes;"> </span>gusto y preferencia de los argentinos por productos de alta calidad y sabores diferenciados. </strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<br />
<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>Las PYMES gourmet, que en los últimos años habían salido a buscar mercados externos favorecidos por el tipo de cambio, hoy también apuestan al consumo interno, más sofisticado y más rentable.</strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<div style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;">
<span style="color: #741b47;"><img alt="" class="rg_hi uh_hi" data-height="120" data-width="120" height="120" id="rg_hi" src="https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSwGli_I6220lq5lMS0rPlqrLlDYs8ehlIKzFiUTpWyzudUBY0hZg" style="height: 120px; width: 120px;" width="120" /></span></div>
</div>
<div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;">El Estado<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;">, aporta a:</span></span></strong></span></span></div>
<ul style="text-align: left;">
<li><div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47; font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"> la promoción</span></strong></span></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47; font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;">fomento</span></strong></span></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;">apoyo de la competividad de las cadenas alimentarias.</span><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"> </span></span></strong></span></span></div>
</li>
</ul>
<div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<br /></div>
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<div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<a href="https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQzTxqz02cdbjm6C5pYgzp31q9z0rT_BUcir5FxaqYzvaSFj4im" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="267" data-width="189" height="267" id="rg_hi" src="https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQzTxqz02cdbjm6C5pYgzp31q9z0rT_BUcir5FxaqYzvaSFj4im" style="height: 267px; width: 189px;" width="189" /></a><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Para las <span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;">“especialidades alimentarias”, no se concibe un esquema de producción que no ofrezca garantías de origen y una perfecta sincronización de la logística y la distribución. </span></strong></span></span></span></span></div>
</div>
<div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><span style="color: #741b47;"><strong>Consecuente con ello, se aprobó</strong> </span><strong><span style="color: purple;"><span style="color: #741b47;">en Argentina </span><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47;">entre las aperturas estructurales inferiores de la ex SAGPYA (Secretaria de Agricultura, Ganadería, Pesca y Alimentos), la</span> <span style="color: magenta;">Dirección de Promoción de la Competitividad y Valor Agregado</span><span style="font-family: Arial;">,<span style="color: #741b47;"> cuyo “objeto” es: </span></span></span></span></strong></span></span></span></span></div>
<div class="MsoNormal" style="margin: 0cm -5.4pt 0pt 17.85pt; text-align: justify; text-indent: 9.05pt; text-justify: inter-ideograph;">
<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: purple;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial;"><img alt="" class="rg_hi uh_hi" data-height="96" data-width="523" height="96" id="rg_hi" 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" style="height: 96px; width: 523px;" width="523" /></span></span></span></strong></span></span></span></span></div>
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<br /></div>
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<ul>
<li><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial;"><strong>asistir en las políticas y </strong></span></span></span></span></span></span></li>
<li><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial;"><strong>proponer estrategias y acciones, </strong></span></span></span></span></span></span></li>
<li><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial;"><strong>articulando con otras áreas competentes, </strong></span></span></span></span></span></span></li>
<li><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial;"><strong>para asegurar la calidad, </strong></span></span></span></span></span></span></li>
<li><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial;"><strong>la promoción del valor agregado y </strong></span></span></span></span></span></span></li>
<li><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>la diferenciación de productos, industrializados o no.<o:p></o:p></strong></span></span></span></span></span></span></span></li>
</ul>
</div>
</o:p></span></div>
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<span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></span></span></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #741b47;"> </span></strong></span><br />
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<span style="font-size: 12pt;"><o:p><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> La <span style="color: magenta;">ex SAGPyA</span> oficializó <span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;">mediante <st1:personname productid="la Resoluci�n" w:st="on">la Resolución</st1:personname> n° 132/09, el “Programa Nacional de Agregado de Valor” (VALORAR), a cargo de <st1:personname productid="la Subsecretar■a" w:st="on">la Subsecretaría</st1:personname> de Agroindustria y Mercados <span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;">, cuyo objetivo es articular estratégicamente diversas herramientas conque cuenta la Secretaría para potencia y maximizar <span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;">los “productos y servicios diferenciados” provenientes de las distintas cadenas agroindustriales.</span></span></span></strong></span></span></o:p></span><br />
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<span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt;"><o:p><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;">Dicho</span></span></span></o:p></span><span style="font-family: Arial;"> Programa, fue lanzado por el Secretario de Agricultura el día 1º de diciembre de 2008 y cuenta con una serie de instrumentos para el sector agroindustrial, entre los que se incluye: </span></strong></span></span><br />
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<strong><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial;">- El <span style="color: magenta;">Programa de Producción Orgánica (PRODAO)</span>. </span></span><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;">Este Programa fue aprobado por Decreto del Poder Ejecutivo nacional n° 206/01 y funciona dentro de la jurisdicción de la ex SAGPyA, actual SAGyP (Secetaría de Agricultura, Ganadería y Pesca). </span></span></span></span></strong><br />
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<strong><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;">Sus “objetivos” son: </span></span></span></span></strong><br />
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<strong><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;">1) promover el desarrollo integral de <st1:personname productid="la Producci�n Org£nica" w:st="on">la Producción Orgánica</st1:personname> en todo el país</span></span></span></span></strong><br />
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<strong><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;">2) evidenciar y potenciar las ventajas competitivas que en la materia tiene nuestro país </span></span></span></span></strong><br />
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<strong><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;">3) facilitar la producción y comercio de productos orgánicos </span></span></span></span></strong><br />
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<strong><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;">4) incrementar la presencia de los productos orgánicos en el mercado </span></span></span></span></strong><br />
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<strong><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;">5) fortalecer el sistema de control y la confianza de los consumidores </span></span></span></span></strong><br />
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<strong><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;">6) identificar y facilitar la fuente de financiamiento.<o:p></o:p></span></span></span></span></strong></div>
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<span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial;"><strong>- El <span style="color: magenta;">Programa Gestión de <st1:personname productid="la Calidad" w:st="on">la Calidad</st1:personname> y Diferenciación de Alimentos (PROCAL)</span></strong></span></span><br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>PROCAL</strong></span></td></tr>
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<span style="color: #741b47;"><strong>El<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"> <span style="color: magenta;">“Programa de Gestión de <st1:personname productid="la Calidad" w:st="on">la Calidad</st1:personname> y Diferenciación de</span> <span style="color: magenta;">Alimentos”<span style="mso-spacerun: yes;"> </span>(PROCAL)</span> busca contribuir al aumento de competitividad del sector agroalimentario Argentino a través de la incorporación de mayor valor agregado, entre los distintos eslabones que conforman las cadenas agroalimentarias”, con la finalidad de contribuir a incrementar las ventas de “alimentos argentinos diferenciados” a partir de la mejora de sus capacidades competitivas. Su “objetivo general” del proyecto es el incremento de la adopción y desarrollo de herramientas de agregado de valor (sistemas de gestión de calidad y de diferenciación de alimentos) por parte de las empresas</span></strong></span><br />
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<span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial;"><strong>- <span style="color: magenta;">Sello de Calidad “Alimentos Argentinos”</span> </strong></span></span><br />
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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Es una marca nacional registrada por la ex SAGPyA ante el I.N.P.I, que facilita la identificación de los alimentos argentinos y sus atributos, distinguiendo una imagen nacional, posibilitando el posicionamiento de los alimentos en los mercados doméstico e internacional, favoreciendo su colocación y comercialización.<span style="mso-spacerun: yes;"> </span></strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="mso-spacerun: yes;"></span><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Busca ser el “sello de calidad” de referencia para la industria alimentaria que promueva la distinción y otorgue “valor” a los alimentos argentinos. Asimismo se regula sobre las “auditorías”; se estipulan sanciones y causales de extinción del uso del sello. Se han otorgado sellos para diversos alimentos.<o:p></o:p></strong></span></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: magenta; font-family: Arial;"><strong>- DO e IG</strong></span></span><br />
<span style="color: magenta;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: magenta; font-family: Arial;"><strong>- Promoción de Exportaciones de Alimentos con Alto Valor (PROARGEX)</strong></span></span><br />
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<span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong>El PROARGEX. Se trata de una iniciativa del Ministerio de Agricultura, Ganadería y Pesca de <st1:personname productid="la Naci�n" w:st="on">la Nación</st1:personname> (MAGyP) y del Banco Interamericano de Desarrollo (BID). </strong></span></div>
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<span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Su “objetivo” es: incrementar en forma sostenible las ventas al exterior de productos diferenciados y de alto valor agregado de las pequeñas y medianas empresas, procurando la ampliación de los destinos de exportación.<o:p></o:p></strong></span></span></div>
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<span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial;"><strong>- Información Estratégica para las PYMES Alimentarias (RedIPA) </strong></span></span><br />
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<span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial;"><strong>-</strong> <strong><span style="color: magenta;">El Programa <span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;">de Promoción y Desarrollo de Proyectos Agroindustriales y Turismo Rural (PRONATUR). </span></span></strong></span></span><br />
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<span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial;"><strong><span style="color: magenta;"></span></strong></span></span><span style="font-family: Arial;"></span><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;"><strong> <img alt="" class="rg_hi uh_hi" data-height="78" data-width="252" height="78" id="rg_hi" 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9aGEJEmFhNi1KDafiLkat1I7QzuKj2VCnCKrEETp2Rv0WrgzGHtpynhJqcsl2j+zUkvZDxcBc/CCvLucTWhpEEhhOHhuUaUuVL7DjDsxWlHELV8ZtTh6rgRcjQHkYrGCGnY36OnjkkWZhxHw6XFSctSVpsKjbQpNOFNI0LojBjN0bJ8GTVsjuguiO6C6MrNKJLoLojuguhYokuguiO6C6IsUSXQXRHdBdE2KJLoLojuguhYokuguiO6C6FiiS6C6I7oLoWKJLoLojuguhYokuguiO6C6FiiS6C6I7oLoWKJLoLojuguhYokuguiO6C6FiiS6C6I7oLoWKJLoLojuguhYokuguiO6C6FiiS6C6I7oLoWKP//Z" 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<span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: magenta;">“VALORAR”</span> pretende alcanzar una dinámica interacción entre los diferentes eslabones de las cadenas agroindustriales que participan en el proceso de “agregado de valor”.</strong></span></span></span><br />
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<span style="font-family: Arial;"></span><span style="color: #741b47;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">Argentina</span></b><span style="font-family: Arial;">, ha <b style="mso-bidi-font-weight: normal;">iniciado el camino de la “certificación de especialidades alimentarias”</b>, evidenciado a través de los <b style="mso-bidi-font-weight: normal;">programas y normas re</b>señadas. Pero aún es la <b style="mso-bidi-font-weight: normal;">“base contractual” el principal sostén de los “procesos de dichas certificaciones”, operando en el ámbito de las voluntades del empresariado agroalimentario. </b></span></span><br />
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<span style="color: #741b47;"><span style="font-family: Arial;"></span></span><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Los <span style="color: magenta;">“speciality foods”</span> contribuyen a la competividad y el desarrollo de los “agronegocios de especialidades alimentarias”, aunque aún falta mucho por hacer referido a regulaciones jurídicas, pasando de:</strong></span></span></span><br />
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<li><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>un “hard law”. </strong></span></span></span></li>
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<strong><span style="color: #741b47;"><span style="font-family: Arial;">Tod</span><span style="font-family: Arial, Helvetica, sans-serif;">avía nos encontramos con un:</span></span></strong><br />
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<strong><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;">- “objeto material agrario” y </span></span></strong><br />
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<strong><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;">- “forma jurídica extra agraria”. </span></span></strong><br />
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<span style="font-family: Arial;"><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong>Si los “agronegocios” en general, constituyen un campo de construcción interdisciplinaria en proceso, más aún lo son los “agronegocios de especialidades alimentarias”. </strong></span></span><br />
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<span style="font-family: Arial;"></span><span style="font-family: Arial;"><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>En ambos casos, no solo se debe buscar la competividad, sino la justicia social y la sostenibilidad. </strong></span></span></span><br />
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<span style="font-family: Arial;"></span><span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>El <span style="color: lime;"><span style="color: magenta;">Derecho</span></span><span style="color: #741b47;">, es</span> un instrumento que puede aportar a su desarrollo. </strong></span></span><br />
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<span style="color: #741b47;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;">Fuente: VICTORIA, María Adriana. “Agronegocios de especialidades y su instrumentación jurídica”, in XII Congreso Mundial de la UMAU. Nitra (Eslovaquia). Universidad Eslovaca de Agricultura de Nitra. Facultad de Estudios Europeos y Desarrollo Regional, <st1:metricconverter productid="5 a" w:st="on">5 a</st1:metricconverter> 8 de Junio de 2012.<o:p></o:p></span></strong></span></span><br />
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María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-23461938106638235862012-12-14T13:43:00.002-08:002012-12-14T13:43:27.559-08:00CERTIFICACIONES DE LA CALIDAD DIFERENCIADA DE FRUTOS Y PRODUCTOS AGROALIMENTICIOS<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Con relación a las formas de demostrar que un producto tiene <span style="color: #274e13;">“calidad”</span> existe una expresión que sintetiza el deseo que tienen:</span></strong></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- los países</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- las empresas, y </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- la sociedad en su conjunto: </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Arial;">“Una sola certificación, un sólo ensayo, una sola acreditación en base a una norma, aceptados en todo el mundo”.</span></i><span style="font-family: Arial;"> </span></span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"><span style="font-family: Arial;">A lograr eso, apuntan las <span style="color: #274e13;">políticas aplicadas</span> por:</span></span></strong></span></div>
<ul style="text-align: left;">
<li><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt -5.4pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"><span style="font-family: Arial;">los organismos de acreditación mundiales y regionales</span></span></strong></span></div>
</li>
<li><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt -5.4pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"><span style="font-family: Arial;">los entes regulatorios nacionales y </span></span></strong></span></div>
</li>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"><span style="font-family: Arial;">las entidades de evaluación cuyas certificaciones respaldan, en base a resultados de pruebas, análisis, ensayos, etc., los frutos y productos que se comercializan en el mundo y la seguridad que deparan a las personas, los bienes y el medio ambiente. <o:p></o:p></span></span></strong></span></div>
</li>
</ul>
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<a href="data:image/jpeg;base64,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" imageanchor="1" style="clear: left; cssfloat: right; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTR-kehRGuv9NHbqRln5hkr0UV5lDVmc2_ARvABqU7r-t0pl4C46Q" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="94" data-width="136" height="94" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcTR-kehRGuv9NHbqRln5hkr0UV5lDVmc2_ARvABqU7r-t0pl4C46Q" style="height: 94px; width: 136px;" width="136" /></a><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Para que esto se vaya haciendo posible, el <span style="color: #274e13;">Organismo Argentino de Acreditación (OAA)</span> firmó los <span style="color: #274e13;">Acuerdos Multilaterales de Reconocimiento</span> con <st1:personname productid="la Cooperaci�n Internacional" w:st="on">la <span style="color: #274e13;">Cooperación Internacional</span></st1:personname><span style="color: #274e13;"> de Acreditación de Laboratorios (ILAC)</span>, y con el <span style="color: #274e13;">Foro Internacional de Acreditación (IAF)</span>, en los cinco campos de acreditación en los que existen convenios: </span></strong></span></span></div>
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" 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<span style="clear: right; color: #783f04; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></span><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- laboratorios de calibración</span></strong></span></span>
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<span style="font-family: Arial;"><strong><span style="color: #783f04;"> - laboratorios de ensayos </span></strong></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">organismos de certificación de:</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">-</span></strong></span></span><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"> productos</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- sistemas de gestión de la calidad y </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- sistemas de gestión ambiental.</span></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Los <span style="color: #274e13;">“acuerdos”</span>, permiten que sean reconocidos y aceptados en todo el mundo las certificaciones y los resultados de ensayos, de análisis, etc. que respaldan a los productos y servicios de Argentina. </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">De este modo, las entidades certificadoras y los laboratorios, una vez que obtienen su acreditación en el OAA, no deben buscar, como antes lo hacían, las acreditaciones en organismos del exterior que son reconocidos por los mismos acuerdos.</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">La posibilidad de que un certificador, o un laboratorio pueda tener, sólo una acreditación y no deba multiplicarla en otros lugares del mundo, naturalmente:</span></strong></span></div>
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<img alt="" class="rg_hi uh_hi" data-height="121" data-width="296" height="121" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSmyFywilhqxrITTtPd-NbmWt0Q5nXghRy7evcceuyQYwhToFDpUQ" style="height: 121px; width: 296px;" width="296" /></div>
<ul style="text-align: left;">
<li><div class="MsoFootnoteText" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt -5.5pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">reduce sus costos y </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">por tanto sus precios. </span></strong></span></div>
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<ul style="text-align: left;">
<li><div class="MsoFootnoteText" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt -5.5pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">De este modo las empresas usuarias ven disminuidos los cargos que les requiere demostrar la calidad de sus productos y servicios.</span></strong></span></div>
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</ul>
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" style="cursor: move; height: 151px; width: 333px;" unselectable="on" width="333" /></span><strong></strong></div>
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<li><div class="MsoFootnoteText" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt -5.5pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Los mecanismos establecidos por los acuerdos están eliminando situaciones irrazonables donde un mismo producto, originado en el país, es certificado en varios países de destino con el consiguiente recargo de costos y pérdida de competitividad.</span></strong></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;">La <i style="mso-bidi-font-style: normal;">“acreditación”, es el procedimiento que hace una entidad independiente por el cual reconoce formalmente que:</i></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"><i style="mso-bidi-font-style: normal;">- una organización cumple con requisitos especificados y </i></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"><i style="mso-bidi-font-style: normal;">- es competente para desarrollar tareas de evaluación de la conformidad.</i> <o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Prácticamente en todo el mundo los:</span></strong></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcQ7MkYJNTPHBMdgvyUmnbSdxB1PNWVcG3INKXNsoGfGq1bK_ZCK" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="177" data-width="284" height="177" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQ7MkYJNTPHBMdgvyUmnbSdxB1PNWVcG3INKXNsoGfGq1bK_ZCK" style="height: 177px; width: 284px;" width="284" /></a></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">consumidores</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">usuarios de productos intermedios</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">el comercio</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">así como las autoridades gubernamentales responsables en temas de:</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">-</span></strong></span></span><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"> salud</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- protección ambiental</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- seguridad y calidad</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- han generalizado ante los proveedores de alimentos la </span><span style="color: #274e13;">exigencia de demostrar que han cumplido con requisitos específicos de productos y servicios basados en normas internacionales.</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Los <span style="color: #274e13;">organismos de evaluación de la conformidad</span>, encargados de demostrar dicho cumplimiento, desarrollan <span style="color: #274e13;">actividades</span> que incluyen:</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- la certificación</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- la inspección</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- los ensayos y </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- la calibración.<o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">La <span style="color: #274e13;">“acreditación”</span> está destinada a:</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">generar confianza en los resultados de las certificaciones, inspecciones, ensayos y calibraciones</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">otorgando así confiabilidad a los organismos de evaluación de la conformidad. </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"><em>Cuando la acreditación está reconocida internacionalmente brinda:</em></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"><em>“credibilidad y transparencia al mercado y </em></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"><em>facilita el comercio”.<o:p></o:p></em></span></strong></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQ1sESdaQZ3fXfw2jR0t5RAbMPS6Gxo9mXWUn5bLTy0CvWhigDT" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="200" data-width="240" height="200" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQ1sESdaQZ3fXfw2jR0t5RAbMPS6Gxo9mXWUn5bLTy0CvWhigDT" style="height: 200px; width: 240px;" width="240" /></a></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">La <span style="color: #274e13;">“calidad diferenciada”</span> de los productos deben ser comprobadas y disfrutadas por los consumidores, de ahí la necesidad de su<br /><span id="goog_1586178799"></span> </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"><span id="goog_1586178803"></span><span id="goog_1586178804"></span>- <span id="goog_1586178800"></span><span id="goog_1586178801"></span><span id="goog_1586178802"></span>“comprobación” e </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- “información”. </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Por ello es que los <span style="color: #274e13;">“alimentos de calidad diferenciada”</span>, se distinguen por el isologotipo del <span style="color: #274e13;">“sello”</span> en su etiqueta que portan. <o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Dicha calidad, es la calidad certificada de determinados frutos y productos agroalimenticios, conforme a propiedades específicas inherentes a los mismos, en cuanto ligadas al terruño, origen y método o técnica empleada para su producción, transformación, conservación, etc., acreditada conforme a normas particulares que contemplan un<span style="mso-spacerun: yes;"> </span>proceso de evaluación. </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Tal es la calidad derivada de:</span></strong></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRKPDPqlLHv_BCrSDmkvjm7XMsS6wp9-uNZDaeUldcN_S9Jgfn4" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="225" data-width="225" height="225" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRKPDPqlLHv_BCrSDmkvjm7XMsS6wp9-uNZDaeUldcN_S9Jgfn4" style="height: 225px; width: 225px;" width="225" /></a><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- las “DO” e </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- “IG” o “indicaciones de procedencia” (IP) o de </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- la<span style="layout-grid-mode: line;"> “certificación de características específicas de los productos agrícolas y alimenticios”</span> o de la “agricultura orgánica o ecológica”.<o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Los <span style="color: #274e13;">“procesos de certificación”</span>, validan para el consumidor que el fruto o producto tiene los atributos<span style="mso-spacerun: yes;"> </span>que debería tener según su tipo.</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Las <span style="color: #274e13;">“regulaciones”</span> ordenan:</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- qué productos pueden acceder al mercado</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- de qué forma pueden hacerlo y </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- cómo comercializarse. <o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Arial;">En ambos casos, los tipos de normas no son independientes uno del otro</span></i><span style="font-family: Arial;">. </span></span></strong></span></div>
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" style="cursor: move; height: 198px; width: 255px;" unselectable="on" width="255" /></span><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"></span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"><span style="font-family: Arial;">Así, un fruto o producto que se autodenomina “orgánico”, debe ser:</span></span></strong></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"><span style="font-family: Arial;">- certificado por una agencia certificadora que confirme que el productor sigue todos los pasos que lo habilitan a poner tal definición en su producto; </span></span></strong></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"><span style="font-family: Arial;">- al mismo tiempo que esa certificación es uno de los requisitos que el fruto o producto debe tener para que se habilite su acceso a un mercado determinado.<o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">La <span style="color: #274e13;">“certificación”</span> de un producto implica garantizar, a partir de un proceso de control, que un producto o fruto reúne ciertas características. </span></strong></span></span></div>
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" style="cursor: move; height: 200px; width: 240px;" unselectable="on" width="240" /></o:p><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">En los casos de las <span style="color: #274e13;">“speciality foods”</span>, lo que se garantiza es la calidad del producto pero con ciertas especificaciones. <o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Es decir que en general, se certifica que<span style="mso-spacerun: yes;"> </span>el fruto o producto, posee:</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- un determinado atributo o </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- una combinación de calidades y atributos</span></strong></span></span></div>
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<a href="data:image/jpeg;base64,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" imageanchor="1" style="clear: left; cssfloat: right; float: left; margin-bottom: 1em; margin-right: 1em;"></a><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- que pueden incluir la calidad de la materia prima con la cual se elabora, el proceso productivo, su presentación integral (packaging, etiquetado, etc), la localización del proceso productivo, etc.<o:p></o:p></span></strong></span></span><br />
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<strong><i style="mso-bidi-font-style: normal;"><span style="color: #274e13; font-family: Arial;">No hay una certificación global como “speciality foods”, sino como alguno de los subconjuntos de este tipo de producto.</span></i></strong><strong><span style="color: #274e13; font-family: Arial;"> </span></strong><o:p></o:p></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">En particular, la certificación se refiere a: </span></strong></span></span><br />
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<strong><span style="color: #783f04; font-family: Arial;">1) el </span></strong><strong><span style="color: #274e13; font-family: Arial;">origen</span></strong><strong><span style="color: #783f04; font-family: Arial;">, para los productos y países como Argentina y <u1:personname productid="la Comunidad Europea" w:st="on">la Comunidad Europea</u1:personname> (CE), que tienen normadas jurídicamente las DO e IG; </span></strong><o:p></o:p></div>
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<strong><span style="color: #783f04; font-family: Arial;">2) el </span></strong><strong><span style="color: #274e13; font-family: Arial;">carácter orgánico</span></strong><strong><span style="color: #783f04; font-family: Arial;">, previstos en la normativa Argentina y de <u1:personname productid="la CE" w:st="on">la CE</u1:personname>; </span></strong><o:p></o:p></div>
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<strong><span style="color: #783f04; font-family: Arial;">3) el hecho de ser </span></strong><strong><span style="color: #274e13; font-family: Arial;">“hallal”</span></strong><strong><span style="color: #783f04; font-family: Arial;"> o </span></strong><strong><span style="color: #274e13; font-family: Arial;">“kosher”</span></strong><strong><span style="color: #783f04; font-family: Arial;">, no previsto legalmente en Argentina aunque es usado por consumidores de ciertas comunidades. </span></strong><o:p></o:p></div>
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<strong><span style="color: #783f04; font-family: Arial;">Pero cabe destacar que la certificación global de calidad que proveen las normas de <u1:personname productid="la Asociaci�n Internacional" w:st="on">la Asociación Internacional</u1:personname> para <u1:personname productid="la Estandarizaci�n" w:st="on">la Estandarización</u1:personname> (ISO) no es exclusiva de los productos especiales.</span></strong><o:p></o:p></div>
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<strong><span style="color: #783f04; font-family: Arial;">La </span></strong><strong><span style="color: #274e13; font-family: Arial;">“certificación”</span></strong><strong><span style="color: #783f04; font-family: Arial;"> cumple diversas funciones, entre éstas:</span></strong><o:p></o:p></div>
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<strong><span style="color: #783f04; font-family: Arial;"> 1) garantiza a los compradores del fruto o producto que el mismo reúne una serie de características que los mismos han definido como estándar de calidad; </span></strong><o:p></o:p></div>
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<strong><span style="color: #783f04; font-family: Arial;">2) evita o reduce la probabilidad de fraude, es decir que se venda un fruto o producto con un atributo determinado a uno que no lo tenga; </span></strong><o:p></o:p></div>
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" style="cursor: move; height: 227px; width: 222px;" unselectable="on" width="222" /></span><strong><span style="color: #783f04; font-family: Arial;"></span></strong></div>
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<strong><span style="color: #783f04; font-family: Arial;">3) actúa como una barrera de entrada de nuevos competidores, ya que un fruto o producto puede tener una calidad óptima, pero no cumple con los procesos necesarios para ser considerado “orgánico”, “hallal” o “kosher”, con lo cual no puede competir en esos mercados.</span></strong></div>
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<strong><i style="mso-bidi-font-style: normal;"><span style="color: #783f04; font-family: Arial;">La <span style="color: #274e13;">“certificación”</span> de los frutos o productos:</span></i></strong></div>
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<strong><i style="mso-bidi-font-style: normal;"><span style="color: #783f04; font-family: Arial;">- no es un proceso único sino que cada tipo de frutos o productos presenta sus propios criterios</span></i></strong><strong><span style="color: #783f04; font-family: Arial;">, </span></strong></div>
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<strong><span style="color: #783f04; font-family: Arial;">- en función de sus características y de los atributos a certificar y </span></strong></div>
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<strong><span style="color: #783f04; font-family: Arial;">- no todos los tipos de frutos o productos, tienen un desarrollo parejo de sus criterios de certificación. </span></strong><o:p></o:p></div>
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<strong><span style="color: #783f04; font-family: Arial;">Es así que opera una multitud de:</span></strong></div>
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<ul>
<li><div style="margin-left: 9pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<strong><span style="color: #783f04; font-family: Arial;"> “sistemas de certificación” y de </span></strong></div>
</li>
<li><div style="margin-left: 9pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<strong><span style="color: #783f04; font-family: Arial;">“sellos de calidad”, que a veces suscitan preocupaciones en torno a la transparencia de los requisitos de los sistemas en cuestión, la fiabilidad de las indicaciones y la equidad de las relaciones comerciales.</span></strong><o:p></o:p></div>
</li>
</ul>
</div>
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<strong><span style="color: #783f04; font-family: Arial;">La legislación debe ser actualizada de manera permanente, dado a la movilidad de su base técnica, la que debe estar ajustada al ritmo del desarrollo científico y tecnológico y la experiencia recogida. </span></strong><o:p></o:p></div>
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<em><span style="color: #274e13;"><strong><span style="color: #783f04; font-family: Arial;">La base técnica, condiciona la base jurídica de la “calidad alimentaria”.</span></strong><o:p></o:p></span></em></div>
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<br /></div>
<div style="margin-left: 9pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<strong><span style="color: #783f04; font-family: Arial;">Hay una <span style="color: #274e13;">“base jurídica”</span> que está totalmente condicionada por la base técnica, ya que las normas tienen por lo general un componente técnico reglado. </span></strong><o:p></o:p></div>
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width: 183px;" width="183" /></a><o:p> </o:p></div>
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<strong><span style="color: #783f04; font-family: Arial;">Su sustrato es técnico económico, leyes receta que proliferan y que es necesario armonizar, como lo vienen haciendo el<span style="color: #274e13;"> Códex alimentarius y los códigos alimentarios y bromatológicos</span> de los distintos países. Esta base jurídica puede ser legal (hard law) o convencional (soft law).</span></strong><o:p></o:p></div>
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<strong><span style="color: #783f04; font-family: Arial;">Opera una serie de <span style="color: #274e13;">“regulaciones”</span> para el acceso a los mercados que buscan preservar las características que el fruto o producto debe tener para cumplir con su objetivo.</span></strong><o:p></o:p></div>
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<span style="clear: right; color: #783f04; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="rg_hi uh_hi" data-height="112" data-width="288" height="112" id="rg_hi" 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" style="cursor: move; height: 112px; width: 288px;" unselectable="on" width="288" /></span><span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt -5.4pt; text-align: justify; text-indent: 26.95pt; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Se tratan de <span style="color: #274e13;">“requisitos de acceso a los mercados”</span>. </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Así:</span></strong></span></div>
</div>
</div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"> la carne vacuna y </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">la miel de Argentina con destino a <st1:personname productid="la CE" w:st="on">la CE</st1:personname> debe tener <span style="color: #274e13;">trazabilidad</span>. <o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">Hay <span style="color: #274e13;">normas </span>que se refieren a:</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- una calidad básica y </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- otras que tienden a alertar a los consumidores de la presencia o </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- ausencia de determinados ingredientes (transgénicos) y</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- las que obligan a demostrar que un organismo independiente </span></strong></span></span><br />
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;">- certifican que ciertos atributos son aplicables al producto:</span></strong></span></span></div>
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<tr><td class="tr-caption" style="text-align: center;"><strong><span style="color: #7f6000; font-family: Arial, Helvetica, sans-serif; font-size: small;">"kosher"</span></strong></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><strong><span style="color: #7f6000; font-family: Arial, Helvetica, sans-serif; font-size: small;">"halal"</span></strong></td></tr>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #783f04;"> <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></strong></span></span></div>
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<tr><td class="tr-caption" style="text-align: center;">"<strong><span style="color: #7f6000; font-family: Arial, Helvetica, sans-serif; font-size: small;">orgánico o ecológico"</span></strong></td></tr>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 150%;"><span style="color: #274e13;">Fuente: VICTORIA, María Adriana. “Agronegocios de especialidades y su instrumentación jurídica”, in XII Congreso Mundial de la UMAU. Nitra (Eslovaquia). Universidad Eslovaca de Agricultura de Nitra. Facultad de Estudios Europeos y Desarrollo Regional, <st1:metricconverter productid="5 a" w:st="on">5 a</st1:metricconverter> 8 de Junio de 2012<o:p></o:p></span></span></b></div>
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María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-51688262287660162382012-12-14T06:27:00.002-08:002012-12-14T12:55:43.099-08:00DIFERENCIACIÓN DE PRODUCTOS AGROALIMENTICIOS<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcSSzNqAT3B49WSdvTjNHpcXSRiNBUz2ZGjhrodgrZBMaR2AoVCT" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="202" data-width="200" height="202" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSSzNqAT3B49WSdvTjNHpcXSRiNBUz2ZGjhrodgrZBMaR2AoVCT" style="cursor: move; height: 202px; width: 200px;" unselectable="on" width="200" /></a></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #660000;"><span style="color: #990000;">En un <span style="font-size: large;">mundo globalizado</span> como en el que vivimos, en donde opera:</span></span></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #660000;"><span style="color: #990000;"> la <span style="color: #274e13;">“internacionalización del derecho”</span> y </span></span></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #660000;"><span style="color: #990000;">su <span style="color: #274e13;">“internalización”</span> por los sistemas normativos, </span></span></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #660000;"><span style="color: #990000;">la <span style="color: #274e13; font-size: large;">“calidad”</span>, es la mejor arma de los empresarios agroalimentarios para:</span></span></strong></span></span></div>
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<strong><span style="font-family: Arial;"><span style="font-size: 14pt; line-height: 150%;"><span style="color: #990000;"> -</span></span><span style="font-size: 14pt; line-height: 150%;"><span style="color: #660000;"><span style="color: #990000;"> desarrollar los “agronegocios” y </span></span></span></span></strong></div>
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<strong><span style="font-family: Arial;"><span style="font-size: 14pt; line-height: 150%;"><span style="color: #660000;"><span style="color: #990000;"> - competir en los mercados, </span></span></span></span></strong></div>
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<strong><span style="font-family: Arial;"><span style="font-size: 14pt; line-height: 150%;"><span style="color: #660000;"><span style="color: #990000;"> </span></span></span></span></strong></div>
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<strong><span style="font-family: Arial;"><span style="font-size: 14pt; line-height: 150%;"><span style="color: #660000;"><span style="color: #990000;"> - a partir de un alto nivel de seguridad y calidad de los alimentos, </span></span></span></span></strong></div>
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<strong><span style="font-family: Arial;"><span style="font-size: 14pt; line-height: 150%;"><span style="color: #660000;"><span style="color: #990000;">- valorizando las <span style="color: #274e13; font-size: large;">diferencias cualitativas de los productos</span>, desde el punto de vista de:</span></span></span></span></strong></div>
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" 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<strong><span style="font-family: Arial;"><span style="font-size: 14pt; line-height: 150%;"><span style="color: #660000;"><span style="color: #990000;">las características intrínsecas o </span></span></span></span></strong></div>
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<strong><span style="font-family: Arial;"><span style="font-size: 14pt; line-height: 150%;"><span style="color: #660000;"><span style="color: #990000;">de la proveniencia</span> </span><span style="color: #990000;">o </span></span></span></strong></div>
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<strong><span style="font-family: Arial;"><span style="font-size: 14pt; line-height: 150%;"><span style="color: #990000;">de la especificidad de los procesos de producción y trabajo, en la cadena agroalimentaria. <o:p></o:p></span></span></span></strong></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">Es bien sabido que la <span style="color: #274e13; font-size: large;">“globalización”</span>, se ha impuesto como uno de los rasgos relevantes de la economía internacional, caracterizado por la convergencia hacia mercados:</span></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- más “abiertos” y </span></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- “competitivos”. </span></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">Por lo que, la necesidad de alcanzar una <span style="color: #274e13;">“economía -agricultura- más competitiva”</span>, se ha convertido en un requisito indispensable para el crecimiento y para la propia viabilidad de las unidades productivas. <o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">Cuál es el elemento que hace que se logre <span style="color: #274e13; font-size: large;">“competitividad”</span>? </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">Es que los determinantes estén articulados, que se conforme una <span style="color: #274e13;">“cadena productiva”</span>, es decir un <span style="color: #274e13;">“conjunto de agentes económicos</span> que participan directamente en:</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- la producción</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- transformación y </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- en el traslado hasta el mercado de realización de un mismo producto agropecuario”. </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;"><span style="font-size: large;">“Enfoque organizacional y de negocio”,</span> que permite el desarrollo de estrategias comunes a los actores involucrados en la:</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">producción</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">transformación y </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">comercialización de productos agropecuarios.<o:p></o:p></span></strong></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">La <span style="color: #274e13; font-size: large;">“competitividad”</span> de la agricultura es un “concepto comparativo”, fundamentado en la capacidad dinámica que tiene una cadena agroalimentaria localizada, especialmente, para:</span></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- mantener</span></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- ampliar y </span></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- mejorar, de manera continua, su participación en el mercado. <o:p></o:p></span></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>Y, precisamente, a esta “competitividad”, aporta una <span style="color: #274e13; font-size: large;">“producción diferenciada”</span>, basada en una <span style="color: #274e13;">“calidad específica"</span> que se sustenta en normas técnicas de procesos y productos que requieren de instrumentación convencional:</strong></span></span></div>
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style="cursor: move; height: 141px; width: 200px;" unselectable="on" width="200" /></strong><span style="font-size: 14pt; line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>- <i style="mso-bidi-font-style: normal;">contratos</i></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong><i style="mso-bidi-font-style: normal;">- convenios</i></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong><i style="mso-bidi-font-style: normal;">- acuerdos, etc. entre empresarios agroalimentarios y certificadoras, ya sea particulares o bien estatales</i>), a falta de una base legal. </strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><o:p><span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><o:p><div class="MsoNormal" style="line-height: 150%; margin: 0cm -5.5pt 0pt 0cm; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="line-height: 150%;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">Para los empresarios agroalimentarios, la construcción se orienta sobre todo a la “<span style="color: #274e13;">agregación de valor”</span>, en función de 2 conceptos básicos: </span></strong></span></span></span></div>
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" style="cursor: move; height: 229px; width: 220px;" unselectable="on" width="220" /></o:p><span style="line-height: 150%;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;"></span></strong></span></span></span></div>
</o:p></span></span></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><o:p><span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><o:p><ul>
<li><div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt -5.5pt; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="line-height: 150%;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">la “diferenciación” y <o:p></o:p></span></strong></span></span></span></div>
</li>
</ul>
</o:p></span></span></o:p></span></span></div>
<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><o:p><span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><o:p><ul style="text-align: left;">
<li><div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt -5.5pt; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">la “segmentación”, ya que el productor busca diferenciar su producto del “commodity genérico” que le da origen, y busca segmentar la demanda en tantos tipos de consumidores como características diferenciables pueda identificar en su producto. <o:p></o:p></span></strong></span></span></div>
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</ul>
</o:p></span></span></o:p></span></span><div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt -5.5pt; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><o:p><span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><o:p><span style="line-height: 150%;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">Así, el camino de <span style="color: #274e13;">“agregación de valor”</span>, va:</span></strong></span></span></span></o:p></span></span></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%; margin: 0cm -5.5pt 0pt 0cm; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="line-height: 150%;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- del “commodity” al “producto diferenciado”</span></strong></span></span></span></div>
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<div class="MsoNormal" style="line-height: 150%; margin: 0cm -5.5pt 0pt 0cm; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="line-height: 150%;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- de éste al “gourmet” y </span></strong></span></span></span></div>
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<div class="MsoNormal" style="line-height: 150%; margin: 0cm -5.5pt 0pt 0cm; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="line-height: 150%;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- del “gourmet genérico” a los “productos especiales”, adaptados a las características que destaca un tipo especial de consumidor. <o:p></o:p></span></strong></span></span></span></div>
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<span style="line-height: 150%;"><o:p><span style="font-size: small;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>Los <span style="color: #274e13;">especility Foods</span> son:</strong></span></span></o:p></span></div>
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<strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="rg_hi uh_hi" data-height="165" data-width="232" height="165" id="rg_hi" 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style="cursor: move; height: 165px; width: 232px;" unselectable="on" width="232" /></strong><span style="line-height: 150%;"><o:p><span style="font-size: small;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"></span></span></o:p></span></div>
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<span style="line-height: 150%;"><o:p><span style="font-size: small;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>- diferenciados</strong></span></span></o:p></span></div>
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<span style="line-height: 150%;"><o:p><span style="font-size: small;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>- con identidad propia frente al cliente</strong></span></span></o:p></span></div>
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<span style="line-height: 150%;"><o:p><span style="font-size: small;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>- tienen un alto valor agregado y el ciclo de vida es corto</strong></span></span></o:p></span></div>
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<span style="line-height: 150%;"><o:p><span style="font-size: small;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>- con marca propia o protegidos por una indicación geográfica</strong></span></span></o:p></span></div>
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<span style="line-height: 150%;"><o:p><span style="font-size: small;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>- son diferenciados por los consumidores, quienes enfatizan su preferencia por los sabores, olores y colores particulares que los distinguen, tal es el caso de algunas frutas, mermeladas, jamones, quesos, vinos, carnes, etc. </strong></span></span></o:p></span></div>
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<span style="line-height: 150%;"><o:p><span style="font-size: small;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>Las <span style="color: #274e13;">tecnologías de proceso</span> aplicadas en los specialities es:</strong></span></span></o:p></span></div>
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<span style="line-height: 150%;"><o:p><span style="font-size: small;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>- discontinua</strong></span></span></o:p></span></div>
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<span style="line-height: 150%;"><o:p><span style="font-size: small;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>- las series son cortas de bajo volumen y </strong></span></span></o:p></span></div>
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<span style="line-height: 150%;"><o:p><span style="font-size: small;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>- su destino son los consumidores de distintos segmentos de mercado. </strong></span></span></o:p></span></div>
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<span style="line-height: 150%;"><o:p><span style="font-size: small;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>- su objetivo va más allá de la seguridad alimentaria y se instala en el gusto de los consumidores.</strong></span></span></o:p></span></div>
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<span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">Los <span style="color: #274e13; font-size: large;">productos gourmet"</span> son productos que tienen los siguientse atributos: </span></strong></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcS6HsS7Q9ZM9aGHiw84kH6aRS7YbvT0oNkYQoAROVsn6YKNKFyT9A" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="168" data-width="224" height="168" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcS6HsS7Q9ZM9aGHiw84kH6aRS7YbvT0oNkYQoAROVsn6YKNKFyT9A" style="height: 168px; width: 224px;" width="224" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">1) un nivel, estilo y/o calidad mayor en sus categorías<span style="mso-spacerun: yes;"> </span></span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;"><span style="mso-spacerun: yes;"></span>2) son especiales pues sobresalen en características tales como: exclusividad, origen exótico, elaboración especial (artesanal), ingredientes (naturales), deseño, suministro limitado, aplicación o uso inusual o específico, cnal de distribución. </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">Son considerados productos que por ejemplo tienen un alto nivel de ingredientes de gran calidad, con un tipo de embalaje muy atractivo. </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">Entre estos se cuentan productos como:</span></strong></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcT5MyLXVJZPN9dBB4GWP0rfyqESfEm4GaTv6U8RmB4IZ4hVVVg-zg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcT5MyLXVJZPN9dBB4GWP0rfyqESfEm4GaTv6U8RmB4IZ4hVVVg-zg" style="height: 194px; width: 259px;" width="259" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- aceites naturales</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- agua envasada</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- bebidas no alcohólicas</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- chocolates</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- condimentos</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- confites</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- embutidos y jamones</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- frutas y frutos deshidratados</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- frutas y vegetales enlatados en frasco</span></strong></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcS9N0qTNzHsAY1Wr82Qm5KU7MCV8MnLLMug6_gRlEJYIZD3IG9D2Q" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="225" data-width="225" height="225" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcS9N0qTNzHsAY1Wr82Qm5KU7MCV8MnLLMug6_gRlEJYIZD3IG9D2Q" style="height: 225px; width: 225px;" width="225" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- galletas</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- mermeladas</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">- quesos, etc. <span style="mso-spacerun: yes;"> </span></span></strong></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #990000;">Respecto a la DIFERENCIACIÓN DE PRODUCTOS Y SEGMENTACIÓN DE MERCADOS </span></strong></span></span><span style="color: #990000;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Porter señala que las estrategias que pueden generar “ventajas competitivas” a las empresas sobre sus rivales son: </strong></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcTUPzVJsrdfjwbk76INeNOAO25WqWVZRLu7rNFTauvx-_Mp-qdgRA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="183" data-width="275" height="183" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTUPzVJsrdfjwbk76INeNOAO25WqWVZRLu7rNFTauvx-_Mp-qdgRA" style="height: 183px; width: 275px;" width="275" /></a><strong><span style="color: #990000;"></span></strong></div>
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<span style="color: #990000;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>estrategias de “diferenciación” o </strong></span></span></div>
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<span style="color: #990000;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>de “liderazgo en costos”</strong></span><span style="font-family: Arial, Helvetica, sans-serif;"><strong>.<o:p></o:p></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></span> <span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><o:p> </o:p></span></span><br />
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<span style="font-size: 14pt; line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>La <span style="color: #274e13;">“diferenciación”</span>, se obtiene:</strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="color: #990000;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">- al crear en forma original un “valor” para el comprador. </span></strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="color: #990000;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">- cumpliendo los criterios de uso o los basados en señales, aunque en su forma más sustentable proviene de ambas cosas. <o:p></o:p></span></strong></span></span></div>
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<span style="line-height: 150%;"><strong><span style="color: #990000; font-family: Arial, Helvetica, sans-serif; font-size: small;">Qué exige la <span style="color: #274e13;">“diferenciación sustentable”</span>? </span></strong></span></div>
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<span style="line-height: 150%;"><strong><span style="color: #990000; font-family: Arial, Helvetica, sans-serif; font-size: small;">Exige que la empresa lleve a cabo varias <span style="color: #274e13;">actividades especiales de “valor”</span> que repercuten en los criterios de compra.</span></strong></span></div>
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<span style="line-height: 150%;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13; font-size: small;"><em>La “diferenciación de un producto" permite a la empresa (o empresas) salir de la condición de “tomador de precios”, donde la única variable de decisión es la producción (nivel de producción, combinación de insumos). </em></span></span></strong></span></div>
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<span style="line-height: 150%;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><span style="color: #990000;">La <span style="color: #274e13;">diferenciación</span> permite -en teoría- cierto manejo de los precios, lo que a su vez sería el camino para aumentar la rentabilidad. </span></span></span></strong></span></div>
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<span style="line-height: 150%;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><em><span style="color: #274e13;">El empresario busca con la diferenciación de su producto obtener un mayor margen de ganancia. <o:p></o:p></span></em></span></span></strong></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Times New Roman;"><span style="color: #990000;"><strong>Es por ello que, la construcción de <span style="color: #274e13;">“alimentos especiales”</span> y <span style="color: #274e13;">“gourmet”</span>, se relaciona con la estrategia de los productores por:</strong></span></span></span><br />
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRE-zRGq4iNNySgOE2fCdJRnSTZ7o69xM_Ab4RAbfWMnCkfP_vo" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="154" data-width="189" height="154" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRE-zRGq4iNNySgOE2fCdJRnSTZ7o69xM_Ab4RAbfWMnCkfP_vo" style="height: 154px; width: 189px;" width="189" /></a></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Times New Roman;"><span style="color: #990000;"><strong>agregar <span style="color: #274e13;">“valor diferenciado”</span> a su producción</strong></span></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Times New Roman;"><span style="color: #990000;"><strong>orientándola a “segmentos” cada vez mas restringidos del mercado.</strong> <o:p></o:p></span></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Times New Roman;"><span style="color: #990000;">La <span style="color: #274e13; font-size: large;">“segmentación”</span> es posibilitada por los consumidores, quienes:</span></span></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Times New Roman;"><span style="color: #990000;">- van priorizando determinadas características de los productos que consumen, y </span></span></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Times New Roman;"><span style="color: #990000;">- están dispuestas a pagar por obtenerlas. </span></span></span></b></div>
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<span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Times New Roman;"><span style="color: #990000;"><strong>Así, cada sociedad y cultura, privilegia algunos tipos de productos como “gourmet”, los que son caros en relación a la variante común.</strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><span style="color: #990000;"><strong>Las <span style="color: #274e13;">“agrocadenas diferenciadas”</span> y los <span style="color: #274e13;">“agronegocios de especialidades alimentarias”</span>, se relacionan con:</strong></span></span></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQ9bWIWT6F4nry9vpN7VO9aueCljFRRgCYkuOOiHJkstig8VdYqgQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><strong><img alt="" border="0" class="rg_hi uh_hi" data-height="216" data-width="224" height="216" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQ9bWIWT6F4nry9vpN7VO9aueCljFRRgCYkuOOiHJkstig8VdYqgQ" style="height: 216px; width: 224px;" width="224" /></strong></a></div>
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<li><span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><span style="color: #990000;"><strong>productos que poseen “características especiales” </strong></span></span></span></span></li>
<li><span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><span style="color: #990000;"><strong>que los diferencian de los “commodities”. <o:p></o:p></strong></span></span></span></span></li>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">Este tipo de cadena, requiere de alta coordinación entre:</span></strong></span></span></span><br />
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">- productores</span></strong></span></span></span><br />
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">- procesadores y </span></strong></span></span></span><br />
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">- distribuidores. </span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">Además, se puede observar la existencia de algún grado de <span style="color: #274e13;">“integración vertical”</span> de eslabones, como ser en el caso de los productos “orgánicos” o “ecológicos”. </span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">Otro ejemplo se da en los <span style="color: #274e13;">cafés especiales</span> con trazabilidad, en cuya agrocadena, intervienen: </span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">- productores</span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">- empresa acopiadora</span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">- importador/broker</span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">- tostador</span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">- distribuidores finales. <o:p></o:p></span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">Hay siete <span style="color: #274e13;">alternativas reales de “diferenciación”</span> para los productos agroalimentarios. </span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">Se habla de la diferenciación por: </span></strong></span></span></span><br />
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">1) la <span style="color: #274e13;">“funcionalidad”</span>, como ser los alimentos diferenciados conforme a calidades “premium” de los granos <o:p></o:p></span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">2) la <span style="color: #274e13;">“disponibilidad”</span>, lograr productos mejor adaptados en cuanto a los tiempos y necesidades de consumo, es decir tener disponibilidad cuando el resto del mercado no lo tiene, como ser cosechas tempranas de uva, logrando mejores precios con menores esfuerzos <o:p></o:p></span></strong></span></span></span></div>
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" 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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">3) el <span style="color: #274e13;">“proceso de producción”</span>, interesa tanto al fruto o producto obtenido (resultado) sino también al proceso que posibilitó su obtención, así un proceso que no daña al medio ambiente, minimiza sus consecuencias son reconocidos por los consumidores como es el caso de los “productos orgánicos” o bien la “siembra directa” que no erosiona el suelo <o:p></o:p></span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">4) las <span style="color: #274e13;">“relaciones”</span> con los clientes, ya que el productor se constituye en un proveedor de confianza, lo diferencial es la relación proveedor- comprador, y esto se logra a través del tiempo, dado que el cumplimiento permite la generación de confianza, como ser productos de maíz Flint, libre de organismos modificados genéticamente que abastecen a fabricantes de cereales para el desayuno <o:p></o:p></span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">5) el <span style="color: #274e13;">“origen”</span>, cuando se trata de productos o frutos que vienen de determinada región, zona, área como ser en Argentina el “cordero patagónico”, la “miel de Tandil”- por cierto que esta forma de diferenciación va unida a las denominaciones de origen (DO) o indicaciones geográficas (IG) que permiten acreditar o sea determinar el auténtico origen de los frutos y/ o productos; <o:p></o:p></span></strong></span></span></span></div>
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" 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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;"> 6) la <span style="color: #274e13;">“marca, sello de calidad, trazabilidad”</span>, que posibilita establecer las diferencias preexistentes en tanto atributo su origen y funcionalidad, constituyéndose con el tiempo el sello en la propia diferencia; la trazabilidad como procedimiento basado en la recopilación de información que permite conocer la historia de un fruto o producto a lo largo de la cadena de producción del mismo, garantizando que el fruto o producto viene de fuentes confiables y es lo que el consumidor espera. </span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">Estas posibilidades, no son excluyentes ni únicas.</span></strong></span></span></span></div>
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<span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;"> Por lo que, los<span style="color: #274e13;"> “negocios de productos diferenciales o especiales”</span>, son:</span></strong></span></span></span></div>
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<li><span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">los referidos a productos con cierto <span style="color: #274e13;">“valor agregado, elaboración y diferenciación”</span> </span></strong></span></span></span></li>
<li><span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">que cuado llegan al consumidor éste puede percibir un determinado grado de diferenciación y </span></strong></span></span></span></li>
<li><span style="line-height: 150%;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"><strong><span style="color: #990000;">un elevado nivel de empaque y acondicionamiento.<o:p></o:p></span></strong></span></span></span></li>
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<span style="font-size: 14pt; line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif;"><strong>Entre los “instrumentos de la diferenciación de especialidades alimentarias” se destacan: </strong></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcQaTldVWhxWOmfvdDk4sHA3QT_0IjroRVidEPcX7NorfyqwdmFowA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="224" data-width="225" height="224" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQaTldVWhxWOmfvdDk4sHA3QT_0IjroRVidEPcX7NorfyqwdmFowA" style="height: 224px; width: 225px;" width="225" /></a> </div>
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<span style="line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>- las “DO” e “IG”</strong></span></span></div>
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<span style="line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>- las “certificaciones de calidad diferente”</strong></span></span><br />
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<span style="line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>- sellos de comercio justo</strong></span></span><br />
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcR4Bc0atxDPF72N3MeVZuzU434gmTE8tljbEEmoNwtm8FK86ThHRA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="148" data-width="87" height="148" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcR4Bc0atxDPF72N3MeVZuzU434gmTE8tljbEEmoNwtm8FK86ThHRA" style="height: 148px; width: 87px;" width="87" /></a></div>
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<span style="line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong></strong></span></span> <span style="line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>- etiquetas sociales</strong></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcS1qS9Z1xHJQbEXiqO7CSnUKdXtXN7fspcDY06qZxzem59M3EEb" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="184" data-width="274" height="184" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcS1qS9Z1xHJQbEXiqO7CSnUKdXtXN7fspcDY06qZxzem59M3EEb" style="height: 184px; width: 274px;" width="274" /></a><span style="font-size: small;"><br /></span><span style="line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong> </strong></span></span></div>
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<span style="line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong> </strong></span></span></div>
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<span style="line-height: 150%;"><span style="color: #990000; font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>- la certificación “orgánica” o “ecológica” </strong></span></span></div>
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<a href="data:image/jpeg;base64,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" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><br /></div>
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<span style="color: #990000;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>- las “marcas”, etc.</strong></span></span></div>
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<span style="font-size: 14pt; line-height: 150%;"><o:p><span style="color: #990000;"><strong><span style="font-family: 'Times New Roman'; font-size: 14pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;">El <span style="color: #274e13; font-size: large;">Derecho</span></span></span><span style="font-family: 'Times New Roman'; font-size: 14pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;">, es un instrumento</span><span style="font-family: Arial, Helvetica, sans-serif;"> que puede aportar a la diferenciación de productos alimenticios.</span></span></strong></span></o:p></span></div>
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<span style="font-family: Arial; font-size: 14pt; line-height: 150%;"><o:p><strong>Fuente:<span style="color: #274e13;"> <b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 150%;"><span style="font-family: Times New Roman;">María Adriana. “Agronegocios de especialidades y su instrumentación jurídica”, in XII Congreso Mundial de la UMAU. Nitra (Eslovaquia). Universidad Eslovaca de Agricultura de Nitra. Facultad de Estudios Europeos y Desarrollo Regional, <st1:metricconverter productid="5 a" w:st="on">5 a</st1:metricconverter> 8 de Junio de 2012<o:p></o:p></span></span></b></span></strong></o:p></span></div>
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María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-53445322112743254062012-12-13T06:03:00.000-08:002012-12-13T06:04:54.143-08:00CONTRATOS DE AGROEXPORTACIÓN<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: #b6d7a8;"><strong><span style="color: #351c75; font-family: Arial;">La </span></strong><strong><span style="color: magenta; font-family: Arial;">"agroexportación"</span></strong><strong><span style="color: #351c75; font-family: Arial;"> constituye la fase final y la de mayores exigencias de la producción agropecuaria, a la que se debe brindar especial atención. </span></strong></span></div>
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<span style="color: #351c75; font-family: Arial;"><span style="font-family: 'Times New Roman'; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'MS Mincho'; mso-fareast-language: JA;"><span style="text-decoration: none; text-underline: none;"><v:shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"><span style="background-color: #b6d7a8;"> <v:stroke joinstyle="miter"></v:stroke><v:formulas><v:f eqn="if lineDrawn pixelLineWidth 0"></v:f><v:f eqn="sum @0 1 0"></v:f><v:f eqn="sum 0 0 @1"></v:f><v:f eqn="prod @2 1 2"></v:f><v:f eqn="prod @3 21600 pixelWidth"></v:f><v:f eqn="prod @3 21600 pixelHeight"></v:f><v:f eqn="sum @0 0 1"></v:f><v:f eqn="prod @6 1 2"></v:f><v:f eqn="prod @7 21600 pixelWidth"></v:f><v:f eqn="sum @8 21600 0"></v:f><v:f eqn="prod @7 21600 pixelHeight"></v:f><v:f eqn="sum @10 21600 0"></v:f></v:formulas><v:path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></v:path><o:lock aspectratio="t" v:ext="edit"></o:lock></span></v:shapetype><span style="font-family: 'Times New Roman'; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'MS Mincho'; mso-fareast-language: JA;"><span style="text-decoration: none; text-underline: none;"><v:shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"><span style="background-color: #b6d7a8;"> </span></v:shapetype></span></span></span></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcTMq1J0cWnO2w607iAjljQhMSHRb9JVV5eweg7M4lwxsbYSgdYY" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="142" data-width="356" height="142" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTMq1J0cWnO2w607iAjljQhMSHRb9JVV5eweg7M4lwxsbYSgdYY" style="height: 142px; width: 356px;" width="356" /></a></div>
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<strong><span style="color: #351c75; font-family: Arial;"><span style="background-color: #b6d7a8;">En una economía global se compite en todos los mercados y las demandas de los consumidores en cada mercado exigen que:</span></span></strong></div>
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<span style="background-color: #b6d7a8;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><strong><span style="color: #351c75; font-family: Arial;">la calidad, </span></strong></span></div>
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<a href="http://www.guiasenior.com/contenidos/images/Agroexportacion.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="157" id="il_fi" src="http://www.guiasenior.com/contenidos/images/Agroexportacion.jpg" style="padding-bottom: 8px; padding-right: 8px; padding-top: 8px;" width="220" /></a><span style="background-color: #b6d7a8;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><strong><span style="color: #351c75; font-family: Arial;">oportunidad, </span></strong></span></div>
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<span style="background-color: #b6d7a8;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><strong><span style="color: #351c75; font-family: Arial;">precio y </span></strong></span></div>
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<span style="background-color: #b6d7a8;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">forma de presentación de los productos, entre otras exigencias, </span></b></span></div>
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<span style="background-color: #b6d7a8;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">satisfagan sus deseos, que de no ser atendidas convenientemente conllevan al fracaso de cualquier proyecto de exportación.</span></b></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">La </span></b><b><span style="color: magenta; font-family: Arial;">"internacionalización"</span></b><b><span style="color: #351c75; font-family: Arial;"> es una operación estratégica, que:</span></b></span></div>
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<b><span style="color: #351c75; font-family: Arial;"><span style="background-color: #93c47d;">- va más allá de hacer ventas en el exterior por medio de contactos con importadores o </span></span></b></div>
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<b><span style="color: #351c75; font-family: Arial;"><span style="background-color: #93c47d;">- realizar trámites de exportación.</span></span></b></div>
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<b><span style="color: #351c75; font-family: Arial;"><span style="background-color: #93c47d;"> Por ello, aquellos que tengan como meta exportar productos agrarios, previo al inicio de cualquier acción, deberán:</span></span></b></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcSqjVyXrzei1yjQ0ds2H1Yoj2EUxksNu2ugtuLyLb5ZcXUyg2as" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="132" data-width="200" height="132" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSqjVyXrzei1yjQ0ds2H1Yoj2EUxksNu2ugtuLyLb5ZcXUyg2as" style="height: 132px; width: 200px;" width="200" /></a><b><span style="color: #351c75; font-family: Arial;"><span style="background-color: #93c47d;"></span></span></b></div>
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<span style="text-decoration: none; text-underline: none;"><span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">conocer adecuadamente el proceso de la agroexportación antes de empezar,</span></b></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;"> para no incurrir en decisiones erróneas que malogren su plan. </span></b></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">Si bien algunas de las etapas involucradas en el proceso pueden_</span></b></span></div>
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<b><span style="color: #351c75; font-family: Arial;"><span style="background-color: #93c47d;"> - ser asumidas por el canal de comercialización, y </span></span></b></div>
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<b><span style="color: #351c75; font-family: Arial;"><span style="background-color: #93c47d;"> - la operatividad de la exportación por otros agentes, </span></span></b></div>
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<b><span style="color: #351c75; font-family: Arial;"><span style="background-color: #93c47d;"> - no obstante ello, los interesados deben conocerlas, a fin de controlar todos los aspectos relacionados con la internacionalización de sus empresas.</span></span></b></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Para el éxito de una agroexportación se deben cumplir una serie de </span></b><b><span style="color: magenta; font-family: Arial;">requisitos</span></b><b><span style="color: #351c75; font-family: Arial;"> y </span></b><b><span style="color: magenta; font-family: Arial;">trámites</span></b><b><span style="color: #351c75; font-family: Arial;"> ante diferentes organismos gubernamentales. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">El </span></b><b><span style="color: magenta; font-family: Arial;">desarrollo de un emprendimiento exportador</span></b><b><span style="color: #351c75; font-family: Arial;">, supone la disponibilidad previa de la capacidad suficiente para hacer frente a futuros pedidos, dentro de la franja del mercado a posicionarse, ya que de no cumplirse en tiempo y forma con los compromisos asumidos, se puede ocasionar la pérdida de un mercado al cual costó trabajo acceder. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">De acuerdo al </span></b><b><span style="color: magenta; font-family: Arial;">volumen de la empresa</span></b><b><span style="color: #351c75; font-family: Arial;">, la </span></b><b><span style="color: magenta; font-family: Arial;">exportación </span></b><b><span style="color: #351c75; font-family: Arial;">puede ser: </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">a) </span></b><b><span style="color: magenta; font-family: Arial;">directa</span></b><b><span style="color: #351c75; font-family: Arial;"> (generalmente empresas de mediana y gran escala), cuando el exportador contacta directamente al importador o ; </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">b) </span></b><b><span style="color: magenta; font-family: Arial;">indirecta</span></b><b><span style="color: #351c75; font-family: Arial;">, en la cual se opera por intermedio de un agente de exportación, (generalmente empresas de pequeña escala que no cuentan con los recursos ni la infraestructura que les permitan buscar compradores en el extranjero y hacer los trámites necesarios para enviar directamente sus productos al exterior). </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">En la </span></b><b><span style="color: magenta; font-family: Arial;">República Argentina</span></b><b><span style="color: #351c75; font-family: Arial;">, el proceso de exportación de los productos agropecuarios requiere de:</span></b></span><br />
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span><b><span style="color: #351c75; font-family: Arial;">la existencia de una empresa debidamente constituida y habilitada para exportar</span></b></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span><b><span style="color: #351c75; font-family: Arial;">para lo cual debe estar inscripta en el Registro Unificado. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">Debe además, contar con el Registro Único de Contribuyentes (RUC), normado a través del Decreto Ley N° 25.732 de fecha 24/09/92.</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><i><span style="color: #351c75; font-family: Arial;">El RUC es un registro computarizado, único y centralizado que administra la Superintendencia Nacional de Administración Tributaria (SUNAT) que permite obtener la autorización para la emisión de facturas para la exportación.</span></i></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Luego, resulta necesario que la </span></b><b><span style="color: magenta; font-family: Arial;">empresa</span></b><b><span style="color: #351c75; font-family: Arial;"> diseñe un </span></b><b><span style="color: magenta; font-family: Arial;">plan de mercadeo internacional</span></b><b><span style="color: #351c75; font-family: Arial;">, el cual:</span></b></span><br />
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">- establecerá objetivos y metas de exportación, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">- indicando las estrategias y acciones que deberán realizarse para penetrar y/o consolidar el mercado escogido. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">El </span></b><b><span style="color: magenta; font-family: Arial;">Plan</span></b><b><span style="color: #351c75; font-family: Arial;"> deberá contar con:</span></b></span><br />
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" style="height: 164px; width: 308px;" width="308" /></span></strong></span></div>
<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt 57.55pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">información sobre los productos que ofrece la empresa y </span></b></span></div>
<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt 57.55pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">el mercado objetivo al que se pretende ingresar.</span></b></span></div>
<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">A continuación, se procederá a la etapa de </span></b><b><span style="color: magenta; font-family: Arial;">ejecución del Plan de mercadeo internacional</span></b><b><span style="color: #351c75; font-family: Arial;">, la cual incluye:</span></b></span></div>
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<span style="font-family: ''Times New Roman'';"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTdczQiabc8VLvIJhApJQL6WVD3uwXv45JRm7_5omN1bX-male8dA"><span style="text-decoration: none; text-underline: none;"><v:shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"><v:stroke joinstyle="miter"></v:stroke><v:formulas><v:f eqn="if lineDrawn pixelLineWidth 0"></v:f><v:f eqn="sum @0 1 0"></v:f><v:f eqn="sum 0 0 @1"></v:f><v:f eqn="prod @2 1 2"></v:f><v:f eqn="prod @3 21600 pixelWidth"></v:f><v:f eqn="prod @3 21600 pixelHeight"></v:f><v:f eqn="sum @0 0 1"></v:f><v:f eqn="prod @6 1 2"></v:f><v:f eqn="prod @7 21600 pixelWidth"></v:f><v:f eqn="sum @8 21600 0"></v:f><v:f eqn="prod @7 21600 pixelHeight"></v:f><v:f eqn="sum @10 21600 0"></v:f></v:formulas><v:path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></v:path><o:lock aspectratio="t" v:ext="edit"></o:lock></v:shapetype></span></a><o:p></o:p></span></div>
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<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt 57.55pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">la fijación de precios</span></b></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTdczQiabc8VLvIJhApJQL6WVD3uwXv45JRm7_5omN1bX-male8dA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://t0.gstatic.com/images?q=tbn:ANd9GcTdczQiabc8VLvIJhApJQL6WVD3uwXv45JRm7_5omN1bX-male8dA" /></a></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">el envío de muestras y las cotizaciones</span></b></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">así como los diferentes mecanismos promocionales, entre otros.</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">El </span></b><b><span style="color: magenta; font-family: Arial;">exportador puede contactarse en forma directa con el comprador</span></b><b><span style="color: #351c75; font-family: Arial;"> (por fax o correo electrónico), o a través de un “recibidor” (broker), haciéndole llegar muestras, listas de precios, costos de transporte, validez de la oferta y la factura proforma, en la cual se detallan todos los costos que inciden en el precio del producto.</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Si el importador (comprador) o broker considera ventajosa la oferta, formaliza la compra a través de un Contrato de Compraventa Internacional.</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Este instrumento, el </span></b><b><span style="color: magenta; font-family: Arial;">contrato</span></b><b><span style="color: #351c75; font-family: Arial;">, es el documento que estipula:</span></b></span><br />
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcQly-1T7GxQPfarcaR_mLSrqdTEKAQIYt5Jpl6tcifqi9F6Gn-qSw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="230" data-width="219" height="230" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQly-1T7GxQPfarcaR_mLSrqdTEKAQIYt5Jpl6tcifqi9F6Gn-qSw" style="height: 230px; width: 219px;" width="219" /></a></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">- los derechos y obligaciones de cada una de las partes contratantes (exportador - importador o broker), </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">- con relación a una determinada mercancía, convirtiéndose en un acto jurídico perfecto y dotando a la transacción de legalidad.</span></b></span><br />
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">El </span></b><b><span style="color: magenta; font-family: Arial;">contrato</span></b><b><span style="color: #351c75; font-family: Arial;"> debe ajustarse a las necesidades de la empresa exportadora, especialmente las condiciones de pago y de entrega. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Concretado el contrato, a continuación, el exportador envía a la </span></b><b><span style="color: magenta; font-family: Arial;">Agencia de Aduana</span></b><b><span style="color: #351c75; font-family: Arial;"> los </span></b><b><span style="color: magenta; font-family: Arial;">documentos comerciales de embarque</span></b><b><span style="color: #351c75; font-family: Arial;"> exigidos por el importador.</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="font-family: ''Times New Roman'';"><br /><v:shape alt="" id="_x0000_i1026" style="height: 24pt; width: 24pt;" type="#_x0000_t75"><span style="background-color: #93c47d;"></span></v:shape></span><span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">La </span></b><b><span style="color: magenta; font-family: Arial;">Agencia de Aduana</span></b><b><span style="color: #351c75; font-family: Arial;"> o </span></b><b><span style="color: magenta; font-family: Arial;">Despachador Oficial</span></b><b><span style="color: #351c75; font-family: Arial;"> en base a la documentación recibida del exportador, realiza los trámites ante Aduanas solicitando:</span></b></span></div>
<span style="clear: right; color: #351c75; cssfloat: right; float: right; font-family: Arial; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="rg_hi uh_hi" data-height="194" data-width="260" height="194" id="rg_hi" 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" style="cursor: move; height: 194px; width: 260px;" unselectable="on" width="260" /></span><span style="background-color: #93c47d;"><strong></strong></span><br />
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<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt 57.55pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">la numeración de la Orden de Embarque y</span></b></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">la Declaración Única de Aduanas (DUA), documento oficial para regularizar la salida legal de las mercancías al exterior. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"> <b><span style="color: #351c75; font-family: Arial;">Asimismo, la </span></b><b><span style="color: magenta; font-family: Arial;">Agencia de Aduanas</span></b><b><span style="color: #351c75; font-family: Arial;"> solicita a la</span></b><b><span style="color: magenta; font-family: Arial;"> Agencia de Carga</span></b><b><span style="color: #351c75; font-family: Arial;"> el Visto Bueno de la Orden de Embarque y la numeración del Bill of Lading o Airway Bill.</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">La Agencia de Aduana entrega al exportador los </span></b><b><span style="color: magenta; font-family: Arial;">documentos de embarque</span></b><b><span style="color: #351c75; font-family: Arial;"> para que a su vez los remita a su banco y vía courier a su importador. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">El banco del exportador (pagador) envía los documentos al banco emisor, si éste los encuentra conforme y procede al desembolso a la cuenta del exportador.</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Concretada la operación, el seguimiento y medición de la satisfacción del cliente, es importante, a través del contacto con el mismo para verificar la satisfacción de la operación</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Para ello, la empresa deberá fijarse como <span style="color: magenta;">objetivo</span>:</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">- la mejora continua a nivel de la organización de su empresa exportadora, precisamente para incrementar la probabilidad de aumentar la satisfacción de sus clientes, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">- sin descuidar el seguimiento que realice con ellos lo que coadyuvará a identificar oportunidades de mejora.</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Un aspecto a considerar por el exportador, es el amplio conocimiento que debe poseer de la plaza donde desea vender sus productos, teniendo en cuenta que muchos estados imponen barreras a productos de terceros países (</span></b><b><span style="color: #351c75; font-family: Arial; font-size: 10pt; mso-bidi-font-size: 12.0pt;">VILGRÉ LA MADRID, C.).</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Estos </span></b><b><span style="color: magenta; font-family: Arial;">obstáculos</span></b><b><span style="color: #351c75; font-family: Arial;"> pueden ser de diferente orden: </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;"><span style="background-color: #93c47d;"><img alt="" border="0" class="rg_hi uh_hi" data-height="227" data-width="222" height="227" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRScuuivW14a7dAQ6te7NMfKQprvUFS59rYcmc-GBxdi1JDtXG8" style="height: 227px; width: 222px;" width="222" /></span></span></span></span></div>
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<span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;"><span style="background-color: #93c47d;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span></span><span style="font-family: ''Times New Roman'';"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRScuuivW14a7dAQ6te7NMfKQprvUFS59rYcmc-GBxdi1JDtXG8"><span style="text-decoration: none; text-underline: none;"></span></a></span><span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">contingentes arancelarios, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">paraarancelarios, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">salvaguardias, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">precios de entrada, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">derechos compensatorios, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">licencias de importación, restricciones sanitarias injustificadas, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">trámites aduaneros excesivos, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">acuerdos preferenciales con terceros países, etc. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Para anticipar estas situaciones, y contar con el máximo asesoramiento posible en materia de comercio exterior, el exportador debe realizar una minuciosa investigación, para lo cual puede acudir a:</span></b></span><br />
<o:p style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="rg_hi uh_hi" data-height="198" data-width="255" height="198" id="rg_hi" 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" style="cursor: move; height: 198px; width: 255px;" unselectable="on" width="255" /></o:p><span style="background-color: #93c47d;"><span style="font-family: ''Times New Roman'';"></span></span></div>
<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="color: #351c75; font-family: Arial;"></span><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt 57.55pt; mso-list: l2 level1 lfo3; tab-stops: list 36.0pt; text-align: justify; text-indent: 27pt; text-justify: inter-ideograph;">
<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">un despachante de aduana, </span></b><span style="font-family: ''Times New Roman'';"><span style="color: black;"> <o:p></o:p></span></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">el banco con el cual opera, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">la aduana, o </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">el sector de comercio exterior de la cancillería de su país para recibir mayor información. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Una vez concretada la operación y cumplido el objetivo fijado, debe:</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">- cumplir con los compromisos asumidos para posicionarse a nivel internacional y </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">- gozar de la confianza del mercado al cual accedió, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">- para el logro de la sustentabilidad del negocio.</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">En la actividad de agroexportación, en el ámbito de la República Argentina, se deben elaborar una serie de </span></b><b><span style="color: magenta; font-family: Arial;">documentos</span></b><b><span style="color: #351c75; font-family: Arial;"> que permitan ubicar la mercadería en el destino solicitado. Entre los más importantes se pueden señalar: </span></b></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">1- Factura Proforma (describe términos y alcances de la operación). </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">2- Certificado de Origen (certifica el origen de las mercaderías del país de exportación). </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">3- Conocimiento de Embarque (se utiliza en el transporte marítimo, representa la propiedad de la mercadería). </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">4- Factura Comercial (es emitida por el exportador y debe llevar la letra "E"). </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">5- Hoja de Ruta (se utiliza en cargas terrestres y señala los lugares por donde transita el medio de transporte con destino a la aduana de salida). </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">6- Manifiesto Internacional de cargas (también se utiliza en cargas terrestres, esencialmente contiene los datos del medio de transporte que lleva la mercadería). </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="color: #351c75; font-family: Arial;"><o:p><strong></strong></o:p></span></span> <img alt="" class="rg_hi uh_hi" data-height="194" data-width="259" height="194" id="rg_hi" 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" 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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">7- AFIP/DGA multinota (planilla utilizada por los despachantes para realizar trámites ante la aduana). </span></b></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">8- Carta de Porte (en las cargas terrestres cumple la misma función que el conocimiento de embarque marítimo, concede la titularidad de la mercadería al poseedor de la misma). </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">9- Guía Aérea (documento para envíos aéreos, asigna la titularidad de la mercadería, equivalente del conocimiento de embarque para cargas marítimas). </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">10- Lista de Empaque (informe sobre contenido, peso bruto y neto de la mercadería, de acuerdo a como se encuentra embalada). </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;"> Las </span></b><b><span style="color: magenta; font-family: Arial;">contrataciones internacionales</span></b><b><span style="color: #351c75; font-family: Arial;"> requieren de normas comunes, a las cuales se deberán ajustar los operadores, para contar con garantías frente a las eventualidades que pudieran surgir en el marco de los mercados cada vez más globalizados. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<tr><td style="text-align: center;"><img alt="" class="rg_hi uh_hi" data-height="201" data-width="251" height="201" id="rg_hi" 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<tr><td class="tr-caption" style="text-align: center;">Añadir leyenda</td></tr>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Ante la necesidad de contar con un marco regulatorio, en 1980, en la ciudad de Viena, la Organización de las Naciones Unidas (ONU) realizó una conferencia para regular el tema de la contratación en el comercio de mercancías, conferencia que se dio en llamar la “Convención de las Naciones Unidas sobre los contratos de compraventa internacional de mercaderías” (Convención de Viena de 1980). </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;"> Dicho documento recoge una serie de reglas básicas y comerciales que se aplican en los contratos de compraventa de mercaderías, en especial en los casos en que las partes no han definido la mayoría de los asuntos que afectan su relación comercial (</span></b><b><span style="color: #351c75; font-family: Arial; font-size: 10pt; mso-bidi-font-size: 12.0pt;">VENTURA, Luis C. 2007)</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Esta normativa —la Convención— se limita a la compraventa y, siguiendo los principios de “libertad y autonomía contractual”, las partes pueden, por medio de un documento escrito, determinar las reglas que gobernarán la relación comercial, sin hacer uso de estos instrumentos legales internacionales. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="font-family: ''Times New Roman'';"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQ6wbezjKsQmBoIcRREarmn4ZSW-BW0AgbvDEsNe2gh7JE2FTrtrA"><span style="text-decoration: none; text-underline: none;"></span></a><o:p></o:p></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Otro tipo de normas internacionales que resultan aplicables son los </span></b><b><span style="color: magenta; font-family: Arial;">Incoterms (International Commercial Terms)</span></b><b><span style="color: #351c75; font-family: Arial;">, que constituyen un conjunto de términos comerciales utilizados por compradores y vendedores para realizar cualquier transacción comercial internacional, independientemente del producto, del destino, del medio de transporte o del seguro que se escoja. </span></b></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Estos términos fueron creados por la Cámara de Comercio Internacional (CCI), en 1936 y han sido actualizados regularmente para adecuarse al desarrollo del comercio internacional en 1974, 1976, 1980, 1990 y en el año 2000. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Dichas actualizaciones, se realizaron tomando en consideración la reciente difusión de zonas libres de aduanas, el incremento del uso de las comunicaciones electrónicas en las transacciones comerciales y los cambios en la práctica del transporte. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">La clasificación de los trece INCOTERMS 2000 se efectúa en cuatro grupos o familias, a partir de la letra inicial de la denominación (E,F,C,D), son trilíteros y representan la abreviatura del término comercial en cuestión.</span></b></span><br />
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Esta terminología es aceptada internacionalmente tanto por las oficinas de gobiernos como por las aduanas y por cualquier tipo de empresas y de hombres de negocios alrededor del mundo. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Términos como FOB o CIF se reconocen de inmediato y sin mayor discusión en las negociaciones comerciales. Tanto la Convención de Viena de 1980 como los Incoterms, tienen incidencia directa en los contratos de compraventa y de distribución, no así en otros contratos, como el de las licencias (Ibíd).</span></b></span><br />
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<span style="background-color: #93c47d;"><strong><span style="color: #351c75; font-family: Arial;"><img height="148" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQnfvwcxl0Dwjp89z2s6vdhEjkr9RbjQYAzOeJlCco535b9131h1Q" width="328" /></span></strong></span><br />
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<span style="background-color: #93c47d;"><strong><span style="color: #351c75; font-family: Arial;"></span></strong></span> <span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Para poder </span></b><b><span style="color: magenta; font-family: Arial;">negociar y rematar operaciones internacionales</span></b><b><span style="color: #351c75; font-family: Arial;">, es preciso:</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">tener conocimiento y noción de una serie de conceptos y términos que van a intervenir en el proceso de realización de las transacciones, y además, que</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">esos conocimientos básicos sean concordantes, como una especie de lenguaje universal, aceptado y comprendido por todos los que se dedican a estos menesteres (Ibíd). </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Formas contractuales para su implementación</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">El </span></b><b><span style="color: magenta; font-family: Arial;">Contrato Internacional</span></b><b><span style="color: #351c75; font-family: Arial;"> es:</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">- un acuerdo de voluntades entre dos o más personas físicas o jurídicas domiciliadas en diferentes países, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">- mediante el cual se crean o se transfieren derechos y obligaciones. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Existen diversas formas contractuales para desarrollar actividades de comercio internacional, entre las cuales aparecen como las más relevantes: </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="font-family: ''Times New Roman'';"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTHcoUWhJWCGNZsFOZOS28_OdaSM2kEIbBsW4vr0jBgTOKphihKhA"><span style="text-decoration: none; text-underline: none;"></span></a><o:p></o:p></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">De las formas contractuales referidas, el</span></b><b><span style="color: magenta; font-family: Arial;"> contrato de compraventa</span></b><b><span style="color: #351c75; font-family: Arial;"> es el más usual, constituyendo el documento en donde se establece una relación en la que una parte se obliga, con respecto a la otra, a la entrega de un bien o servicio contra la remuneración de un precio determinado en dinero. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Este contrato es muy frecuente en la venta de bienes tangibles, el cual no siempre está plasmado en un documento escrito y firmado por las partes. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Con frecuencia, basta con tener un pedido de determinado producto y la recepción de la factura respectiva para afirmar que se ha formalizado el contrato de compraventa. En muchas ocasiones, la misma factura actúa como un contrato; en otras, solo se tienen comunicaciones por medios electrónicos.</span></b></span><br />
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">El comercio electrónico ha revolucionado las prácticas de compra y venta a nivel internacional, ya que posibilita comprar y vender por medio de la red mundial electrónica (conocida en inglés como World Wide Web o www), la cual, mediante el uso de códigos numéricos y accesos electrónicos, permite realizar pedidos y pagos, de bienes y servicios, así como su recepción, desde una computadora. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Este método se utiliza cada vez más en el mercado de productos y servicios de turismo y en la compra y venta de boletos aéreos, pero aún está por desarrollarse completamente en la venta de productos tangibles.</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Antes de realizar una operación, el exportador debe </span></b><b><span style="color: magenta; font-family: Arial;">negociar los términos y condiciones contenidas en su forma escrita</span></b><b><span style="color: #351c75; font-family: Arial;">, ya que se incluyen cláusulas que nunca se mencionan en otros documentos tales como:</span></b></span><br />
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">una factura, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">un conocimiento de embarque, </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">cartas de crédito y </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><b><span style="color: #351c75; font-family: Arial;">otros papeles tradicionales.</span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">-Si bien el modelo del agronegocio descripto posibilita la integración vertical, y la agroexportación, en muchos casos, desde el sector comercial se comenten abusos en </span></b><b><span style="color: magenta; font-family: Arial;">perjuicio del productor agrario</span></b><b><span style="color: #351c75; font-family: Arial;">, ya que en definitiva será quien menores ingresos reciba. </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">Por ello resulta imperativo que desde el Estado se establezca un</span></b><b><span style="color: magenta; font-family: Arial;"> modelo de agroexportación justo y equitativo</span></b><b><span style="color: #351c75; font-family: Arial;"> para las partes involucradas, que no redunde en la explotación de los productores agrarios.</span></b></span><br />
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;"> </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></div>
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<span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;"> -Frente a las <span style="color: magenta;">contrataciones internacionales</span>, resulta fundamental para las empresas agrarias que deseen embarcarse en el negocio de la exportación:</span></b></span></div>
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<li><span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;"> asesorarse y conocer acabadamente no sólo el mercado de destino de la exportación, </span></b></span></li>
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<li><span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">en cuanto a las demandas de los consumidores, </span></b></span></li>
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<li><span style="background-color: #93c47d;"><b><span style="color: #351c75; font-family: Arial;">sino además el tamaño de la contraparte, a efectos de evaluar las posibles consecuencias de negociar con una contraparte poderosa que pueda llegar a dominarlos.</span></b><b><span style="color: #20124d; font-family: Arial;"> </span></b><span style="font-family: ''Times New Roman'';"><o:p></o:p></span></span></li>
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<span style="background-color: #93c47d;"><strong><span style="color: #351c75; font-family: Arial;">-Ante</span></strong><strong><span style="color: #20124d; font-family: Arial;"> un</span></strong><strong><span style="color: #351c75; font-family: Arial;"> mundo globalizado, resulta necesario contar con conocimientos respecto de los mercados internacionales, a fin de que el país pueda mejorar su economía, promoviendo las exportaciones en todos los niveles empresariales, con miras a incrementar la producción agraria y generar nuevos empleos.</span></strong></span></div>
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<span style="background-color: #93c47d;"><strong><span style="color: #351c75; font-family: Arial;">-Se advierte la necesidad de una </span></strong><strong><span style="color: magenta; font-family: Arial;">política coherente</span></strong><strong><span style="color: #351c75; font-family: Arial;"> en materia de agroexportaciones, que:</span></strong></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><strong><span style="color: #351c75; font-family: Arial;">tienda a la sustentabilidad del negocio a nivel internacional y que </span></strong></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><strong><span style="color: #351c75; font-family: Arial;">fortalezca el intercambio comercial entre los distintos países. </span></strong></span></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><strong><span style="color: #351c75; font-family: Arial;">Para ello será necesario, </span></strong><strong><span style="color: magenta; font-family: Arial;">no incurrir en restricciones al libre comercio</span></strong><strong><span style="color: #351c75; font-family: Arial;"> que redunden en represalias mutuas entre los países contratantes, a través de </span></strong><strong><span style="color: magenta; font-family: Arial;">medidas paraarancelarias</span></strong><strong><span style="color: #351c75; font-family: Arial;">. </span></strong></span><br />
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcRNz1Xk-PFdruFxrQetYW4JjSDav29Rf-Yboef926WAp5_gcQgn" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRNz1Xk-PFdruFxrQetYW4JjSDav29Rf-Yboef926WAp5_gcQgn" /></a></div>
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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><strong><span style="color: #351c75; font-family: Arial;">Situación que se verifica con mayor frecuencia en los últimos tiempos, tal como ha sido denunciado en el último foro internacional de la Cumbre de las Américas, celebrada en Cartagena de Indias, Colombia. </span></strong></span></div>
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" 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<span style="background-color: #93c47d;"><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="color: black;">·<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><em><b><span style="color: magenta; font-family: Arial;">Ello requiere del compromiso y de un diálogo sincero entre las partes para allanar el camino hacia el desarrollo sustentable del país y de la región, que redunde en beneficio de todos los factores de la cadena agroalimentaria.</span></b></em></span></div>
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<strong><span style="color: #351c75; font-family: Arial;"> Fuente: ZEMÁN, Claudia. "Los contratos de agroexportación en el ámbito de los agronegocios". </span></strong><strong><span style="color: #351c75; font-family: ''Times New Roman''; mso-bidi-font-family: Arial; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ES;">XII Congreso Mundial de la UMAU. Nitra (Eslovaquia). Universidad Eslovaca de Agricultura de Nitra. Facultad de Estudios Europeos y Desarrollo Regional, <st1:metricconverter productid="5 a" w:st="on">5 a</st1:metricconverter> 8 de Junio de 2012. </span></strong></div>
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María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-80002051260380631442012-12-12T04:40:00.002-08:002012-12-12T04:58:10.563-08:00CONTRATOS AGROINDUSTRIALES<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial;"> <span style="color: #073763; font-family: Arial, Helvetica, sans-serif;"><strong>La <span style="color: magenta;">“agricultura de contrato”</span>, como forma de <span style="color: magenta;">“integración indirecta”</span>, se encuentra en expansión. Ésta supone la relación entre “productores primarios e industrializadotes”. </strong></span></span><br />
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" style="cursor: move; height: 146px; margin-left: 0px; margin-top: 0px; width: 144px;" unselectable="on" /></span><strong></strong><br />
<br /></div>
<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
</div>
</div>
<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: #073763;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"> Ello se debe a que los <span style="color: magenta;">“contratos y acuerdos”</span> realizados entre:</span></strong></span></span></div>
</div>
<div style="border-bottom: windowtext 1pt solid; border-left: medium none; border-right: medium none; border-top: medium none; margin-left: 20.2pt; margin-right: 0cm; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; padding-bottom: 2pt; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm;">
<ul style="text-align: left;">
<li><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: #073763;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"> los productores, y </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">la agroindustria y </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">las distribuidoras representan un sistema eficiente de coordinación, para adecuar los patrones de producción de modo uniforme y para obtener productos, con cualidades específicas.</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"> La interdependencia de los sectores y, la tendencia de controlar todo el sistema de producción, debido a las características particulares del producto o la garantía de cantidades y calidades del producto, favorecen la organización de la <span style="color: magenta;">“agricultura contractual”</span>, como una “forma híbrida”, que busca diminuir los costos de transacción. </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"> Esos contratos plantean relaciones de largo plazo, entre los agentes que participan del sistema y constituyen, la condición fundamental, que asegura certeza a los sujetos insertos en esa relación (Jannarelli, 1997).</span></strong></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcSEGSDDbLSAv65pTPgSgqtCoBwcqysLCOBE5mnjRaD5qeJyKKPu" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="rg_i" data-src="http://t3.gstatic.com/images?q=tbn:ANd9GcSEGSDDbLSAv65pTPgSgqtCoBwcqysLCOBE5mnjRaD5qeJyKKPu" data-sz="f" name="1-3PdSi0Sa14gM:" onload="google.stb.csi.onTbn(1, this)" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSEGSDDbLSAv65pTPgSgqtCoBwcqysLCOBE5mnjRaD5qeJyKKPu" style="height: 166px; margin-top: -8px; width: 166px;" /></a><span style="font-family: Arial;"><span style="color: black;"> </span><span style="color: #073763;"><strong>El <span style="color: magenta;">Sistema Agro Industrial (SAG)</span>, </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong>puede ser tratado como un conjunto de </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong>“contratos formales o informales” q</strong></span></span><span style="font-family: Arial;"><span style="color: #073763;"><strong>ue interrelacionan los diferentes </strong></span></span><span style="font-family: Arial;"><span style="color: #073763;"><strong>sectores de la cadena, con el objetivo </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong>de:</strong></span></span><br />
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<span style="font-family: Arial;"><span style="color: #073763;"><strong>- coordinar toda la cadena productiva</strong></span></span><br />
<span style="font-family: Arial;"><span style="color: #073763;"><strong>- estimular y de facilitar el flujo de información de mercado para todos los participantes del sistema (Zylbersztajn, 1995).</strong></span></span></div>
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<li><div class="MsoNormal" style="border-bottom: windowtext; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: #073763;"><span style="color: #073763;"><strong>La integración por medio de formas contractuales entre la</strong></span><strong> empresa agroindustrial y los productores primarios permite coordinar los diversos eslabones de la actividad favoreciendo así una mejor gestión comercial.</strong></span></span></div>
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<span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'MS Mincho'; mso-fareast-language: JA;"><span style="color: #073763;"><strong></strong></span></span> <span style="font-family: Arial;"><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'MS Mincho'; mso-fareast-language: JA;"><span style="color: #073763;"><strong> Los <span style="color: magenta;">contratos</span>, en tanto documentos legales que regulan la relación comercial entre las partes, establecen los deberes y obligaciones de cada una de ellas, y las condiciones económicas de la transacción. </strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="color: black;"> </span><span style="color: #073763;"><strong>Los "contratos agroindustriales" son acuerdos entre:</strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> </strong></span></span></div>
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<span style="font-family: Arial;"><strong> </strong> </span><span style="font-family: Arial;"><span style="color: #073763;"><strong>- empresarios agrícolas -zootécnicos o fitotécnicos- y </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> - empresarios comerciales -industriales o comercializadores-, </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> - establecidos a través de una integración de la actividad agrícola y comercial de la cual nacen obligaciones recíprocas de diversa índole, tendientes a producir en “forma asociada” un determinado producto con características predeterminadas, bajo la gestión del empresario agrario en la producción, y que recibe en contraprestación servicios y asistencia técnica de empresarios industriales y/o comerciales, además del pago correspondiente (Carrozza, 1990). </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> Son “acuerdos entre agricultores y empresarios comerciales que tienen por finalidad, </strong></span></span><span style="font-family: Arial;"><span style="color: #073763;"><strong>a través de una integración de las actividades agrícolas y comerciales </strong></span></span><span style="font-family: Arial;"><span style="color: #073763;"><strong>realizar:</strong></span></span></div>
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<ul>
<li><span style="font-family: Arial;"><span style="color: #073763;"><strong> un intercambio de productos de características cualitativas <span style="color: #073763;">determinadas</span></strong></span></span></li>
<li><span style="font-family: Arial;"><span style="color: #073763;"><strong><span style="color: #073763;"> por una suma determinada de dinero” (Confortini y Zimatore).</span></strong></span></span></li>
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<strong><span style="mso-spacerun: yes;"> </span>En sentido similar, la doctrina uruguaya los denomina <span style="color: magenta;">“contratos de cultivo”</span>, describiéndolos como aquellos que:</strong></div>
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<strong> se establecen por iniciativa de un empresario industrial que predispone un particular modelo contractual por el que, </strong></div>
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<strong>cambio de un precio determinado, a la conclusión del contrato con referencia a una unidad de productos, expresada generalmente en peso, </strong></div>
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<strong>obliga a un productor rural no solamente a la entrega de la producción futura de su establecimiento, </strong></div>
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<strong>sino también a desarrollar el cultivo bajo el control de la otra parte y según precisas directivas de ésta, </strong></div>
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<strong>en función de programas de producción en el tiempo y con las técnicas de laboreo previamente estab<strong>lecidas (Saavedra Methol, 1999).</strong></strong></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong><span style="color: #073763;">El </span><span style="color: magenta;">"contrato agroindustrial":<span style="color: #073763;"> es</span> </span></strong></span></span><span style="font-family: Arial;"><span style="color: #073763;"><strong>una alternativa relativamente segura para que el productor realice una gestión eficiente de su empresa y aumente su competitividad; </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong>facilita la posibilidad de enfrentar mercados más dinámicos internos y externos, donde la competitividad es esencial e influye directamente en sus márgenes de utilidad. </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong>A su vez, las “empresas agroindustriales” se aseguran una oferta constante del producto y calidad buscada y ajustada a sus propios ritmos. <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> Las <span style="color: magenta;">“obligaciones”</span> que surgen de los contratos agroindustriales se refieren: </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> 1) Para el <span style="color: magenta;">agricultor</span>, enajenante de los frutos: </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> a) realizar los cultivos o la cría de animales, según el caso, de acuerdo con las normas técnicas de una u otra actividad (agrícola o pecuaria) que aseguren la producción de una cantidad y calidad determinada de productos; </strong></span></span><br />
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> b) entregar en el tiempo establecido al empresario industrial o adquirente la cantidad de frutos pactada en el contrato; </strong></span></span></div>
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<strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"> <img alt="" class="rg_hi uh_hi" data-height="206" data-width="245" height="206" id="rg_hi" 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" 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<span style="font-family: Arial;"><span style="color: #073763;"><strong>c) emplear los granos, abonos, plaguicidas, fertilizantes, etc., que le suministre el adquirente; </strong></span></span></div>
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" style="height: 140px; margin-left: 0px; margin-top: 0px; width: 140px;" /></strong></span></span><br />
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<span style="font-family: Arial;"><span style="color: #073763;"><strong>d) permitir que el adquirente controle el cultivo o la cría, y </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> 2) aceptar las direcciones o especificaciones de carácter técnico que se le impartan. </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> Por su parte, al <span style="color: magenta;">empresario comercial o industrial</span> co-contratante, le corresponden estas obligaciones: </strong></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcRm0vpZVIetjOD-FnHidrcxKw79EZPSOxxBQHWDD-_mngBmWiBq" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="166" data-width="179" height="166" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRm0vpZVIetjOD-FnHidrcxKw79EZPSOxxBQHWDD-_mngBmWiBq" style="height: 166px; width: 179px;" width="179" /></a></div>
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-family: Arial;"><span style="color: #073763;"><strong> a) suministrar los insumos y el asesoramiento técnico prometido; </strong></span></span></div>
</div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> b) adquirir toda la producción establecida en el contrato; </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> c) pagar el precio establecido (Brebbia y Malanos, 1997).<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> <span style="color: magenta;">Una de las características de este contrato, al menos en Argentina, es el “desequilibrio” entre las empresas integrante (industrial o comercial) e integrada (agraria), ya que la primera, como se desprende del contenido del contrato, impone numerosas condiciones al co- contratante, y por<span style="mso-spacerun: yes;"> </span>ello debe proveerse una normativa que asegure la autonomía jurídica y económica del empresario agrario.</span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> Ello se debe a que en nuestro país esta tipología de contratos no se enmarca en los denominados <span style="color: magenta;">“convenios marco interprofesionales”</span> adonde pactan los diversos sectores profesionales intervinientes en los mismos. </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> Por ello, es que deben pautarse formas jurídicas que excedan la negociación individual, y que trasunten en <span style="color: magenta;">“convenios o acuerdos colectivos o interprofesionales”</span>, en los cuales los sectores interesados establezcan, en beneficio de todos, las relaciones de:</strong></span></span></div>
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<ul>
<li><strong>colaboración</strong><strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"> <img alt="" class="rg_hi uh_hi" data-height="171" data-width="228" height="171" id="rg_hi" 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" style="cursor: move; height: 171px; width: 228px;" unselectable="on" width="228" /></strong><span style="font-family: Arial;"><span style="color: #073763;"></span></span></li>
</ul>
</div>
<br /><ul>
<li><span style="font-family: Arial;"><span style="color: #073763;"><strong> coordinación</strong></span></span></li>
</ul>
<br /><ul>
<li><span style="font-family: Arial;"><span style="color: #073763;"><strong> organización e </strong></span></span></li>
</ul>
<br /><ul>
<li><span style="font-family: Arial;"><span style="color: #073763;"><strong>integración que den contenido al contrato (Brebbia, 1992). </strong></span></span></li>
</ul>
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<br /></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> Situación que no sucede en países como <span style="color: magenta;">España</span> e <span style="color: magenta;">Italia</span> adonde la integración vertical se encuentra en un avanzado grado de desarrollo, operando una <span style="color: magenta;">articulación entre toda la cadena productiva y comercial basada en este tipo de contratos</span>.</strong></span></span></div>
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<br /></div>
<span style="font-family: Arial;"><span style="color: #073763;"><o:p><div class="MsoNormal" style="border-bottom: windowtext; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: black;"> </span><span style="color: #073763;"><strong>En cuanto a la <span style="color: magenta;">“naturaleza jurídica”</span> de este contrato, existen diversas opiniones:</strong></span></span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> Así se señala que: “Estamos ante una <span style="color: magenta;">compraventa de cosa futura</span>”, diferenciándose, si bien con ciertas afinidades comunes, de otras figuras afines, como las de suministro, obras y servicios y contrato de sociedad. </strong></span></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> </span></strong></span></div>
<span style="font-family: Arial;"><strong><span style="color: #073763;">En estos contratos de compraventa de cosa futura se suelen añadir pactos adicionales de otros tipos contractuales, como los de “crédito”, si se conceden anticipos y los de “obras y servicios”, cuando se deban realizar determinadas actividades. </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> Aunque no es propiamente una compraventa “ad gustum”, se asemeja a ella al estar a veces supeditado su cumplimiento a:</span></strong></span></div>
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<li><span style="font-family: Arial;"><strong><span style="color: #073763;">la comprobación y </span></strong></span></li>
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<li><span style="font-family: Arial;"><strong><span style="color: #073763;">aceptación por parte del comprador de las características o calidades, pendientes de obtención al tiempo de la contratación, en la obtención de la cosecha” (San Jarque, 1992).<o:p></o:p></span></strong></span></li>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> Pero se trata de algo más que una compraventa, porque el complejo de obligaciones en juego es mucho más amplio que la simple entrega de determinados frutos contra un precio en dinero, o sea que es <span style="color: magenta;">“un contrato de causa mixta”</span>, con todas sus consecuencias en el plano interpretativo (Carrozza, 1990).<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> Tampoco puede afirmarse que sea una "locación de obra", por las variadas obligaciones de hacer recíprocas que</strong> </span><span style="color: #073763;"><strong>el contrato agroindustrial involucra, por lo que se trata de un contrato autónomo.<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> Se <span style="color: magenta;">caracterizan</span> por: </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> </strong></span></span><span style="font-family: Arial;"><span style="color: #073763;"><strong>1) El <span style="color: magenta;">“dinamismo”</span>, ya que del contrato se desprenden muchas relaciones diferentes, dirigidas a permitir la producción, industrialización y comercialización de productos agropecuarios; </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> 2) la <span style="color: magenta;">“función instrumental”</span> al servir para organizar la puesta en el mercado del producto final y para regular dicha actividad, desde que se inicia la producción;</strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> 3) la <span style="color: magenta;">“libertad y autonomía”</span> de la voluntad del coordinador o integrador hacia el coordinado o integrado, para negociar este tipo de vínculo jurídico (Formento y Ferrazzino).<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> Es un tipo contractual de los denominados <span style="color: magenta;">“de la empresa o de servicio</span>, y dentro de la catalogada etapa de <span style="color: magenta;">coordinación</span>, lo que posibilita la </span><span style="color: #073763;">integración vertical” (Malanos, 2011). </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> Además revisten el carácter de: </span></strong></span></div>
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<li><span style="clear: right; color: #073763; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"> <img alt="" class="rg_hi uh_hi" data-height="136" data-width="192" height="136" id="rg_hi" src="data:image/jpeg;base64,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" style="cursor: move; height: 136px; width: 192px;" unselectable="on" width="192" /></span><strong>consensual<span style="font-family: Arial;"></span></strong></li>
</ul>
</div>
<br /><ul>
<li><span style="font-family: Arial;"><strong><span style="color: #073763;">bilateral y </span></strong></span></li>
</ul>
<br /><ul>
<li><span style="font-family: Arial;"><strong><span style="color: #073763;">conmutativo, aunque a veces asociativo. </span></strong></span></li>
<li><span style="font-family: Arial;"><strong><span style="color: #073763;">Esto último por la participación de las partes en los riesgos</span></strong><span style="color: #073763;"> <strong>y la colaboración o co-interés en el resultado de la actividad económica, para alcanzar la finalidad común (Carroza, 1990).<o:p></o:p></strong></span></span></li>
</ul>
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<br /></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> Basta para su perfeccionamiento el solo consentimiento que implican dos partes recíprocamente involucradas y que generan obligaciones mutuas, determinadas de manera precisa, y equivalentes desde el punto de vista económico. </span></strong></span><br />
<br />
<span style="font-family: Arial;"><strong><span style="color: #073763;">Una <span style="color: magenta;">relación contractua</span>l que contemple -como condiciones pactadas- sólo lo referente a las cantidades y al precio determinado o determinable <span style="color: magenta;">no</span> establece, por sí misma, la coordinación.<o:p></o:p></span></strong></span></div>
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<br /></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> Si bien el <span style="color: magenta;">“objeto”</span> de estos acuerdos:</span></strong></span></div>
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<ul>
<li><span style="font-family: Arial;"><strong><span style="color: #073763;">incide en la producción, </span></strong></span></li>
<li><span style="font-family: Arial;"><strong><span style="color: #073763;">esencialmente hace referencia a la organización de las relaciones que se generan entre el productor y el industrializador, en torno a productos. </span></strong></span></li>
</ul>
</div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcRqUty3CqpC5kvGXzVT0Qvccx0vRAwvbmU8pQp6TpYp8MCYwihMsw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="200" data-width="252" height="200" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRqUty3CqpC5kvGXzVT0Qvccx0vRAwvbmU8pQp6TpYp8MCYwihMsw" style="height: 200px; width: 252px;" width="252" /></a></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> El carácter <span style="color: magenta;">biológico</span> de éstos, le da al contrato un alto grado de complejidad en la coordinación vertical debido a lo cíclico, incierto y riesgoso de la producción implicada.<o:p></o:p></span></strong></span></div>
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<br /></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> Las nuevas formas de transacción presentan un desafío para su análisis, en donde dos partes, con intereses conflictivos:</span></strong></span><br />
<span style="font-family: Arial;"><strong><span style="color: #073763;">- deberán encontrar un punto de equilibrio que permita la transacción; </span></strong></span><br />
<br />
<span style="font-family: Arial;"><strong><span style="color: #073763;">- implica riesgos diferentes para productores y procesadores, </span></strong></span><br />
<br />
<span style="font-family: Arial;"><strong><span style="color: #073763;">- formas de manejo, tipo de información e instituciones y </span></strong></span><br />
<br />
<span style="font-family: Arial;"><strong><span style="color: #073763;">- regulaciones diferentes.</span></strong></span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="color: black;"> </span><span style="color: #073763;"><strong>El <span style="color: magenta;">aspecto productivo</span> de estos contratos es más su finalidad que su característica, de ahí la importancia de legislar esta figura contractual, de manera que el fin productivo que se propone, sea alcanzado, sin que actúe en detrimento del productor agropecuario.<o:p></o:p></strong></span></span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> En Argentina, los <span style="color: magenta;">“contratos agroindustriales”</span> solo tienen <span style="color: magenta;">“tipicidad social”</span>, todavía no han sido regulados normativamente. </strong></span></span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> Se reducen a <span style="color: magenta;">“contratos tipo”</span> de adhesión, adonde no se discuten las cláusulas, salvo el precio, resultando incompatibles con una coherente integración. </strong></span></span></div>
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<br /></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> Además, a diferencia de los “contratos tipo calidad alimentaria” de los derechos español e italiano,<span style="color: magenta;"> no</span> surgen de las asociaciones interprofesionales, <span style="color: magenta;">no</span> están sujetos a homologación de Ministerio alguno ni sometidos a comisiones de seguimiento.<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: #073763;"><strong> En función de los “contratos agroindustriales” que se celebran -al margen de las diferencias en el grado de coordinación existentes entre ellos- tienen diversos contenidos habituales y comunes:<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> 1) Por su <span style="color: magenta;">“forma”</span>, pueden ser verbales o escritos, con las características señaladas precedentemente; </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> 2) el <span style="color: magenta;">“objeto”</span> se vincula con la organización de las relaciones entre las partes, con motivo de la compraventa del producto -con referencia clara a cantidad y especie y/o variedad. El objeto sería la colocación del producto final; </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> 3) se <span style="color: magenta;">“firman por producción anticipada”</span> y se renuevan por ciclos productivos, - a veces, por dos o más ciclos-, circunstancia que favorece el mutuo conocimiento de las partes y ayuda a la planificación de la producción y de la empresa; </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> 4) las <span style="color: magenta;">“obligaciones específicas</span> son las ya enumeradas; </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> 5) la <span style="color: magenta;">“estipulación del precio”</span>, pone de relieve el carácter biológico y aleatorio de la producción agraria constituyéndose en limitante para fijar a priori el precio final del producto ya que éste depende del costo de producción, de su propia especificidad y de la variabilidad del mercado. </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> Se pacta un <span style="color: magenta;">precio fijo</span>, que cuando es bajo con relación al precio de mercado en el momento de la cosecha, es capaz de provocar incumplimientos del contrato por parte del productor; en caso contrario, es el comprador o industrial el que no cumple el contrato. </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> En general, el precio pactado en el contrato se reajusta a través de escalas de rendimiento o tablas de conversión. Al monto total se le descuentan los </span><span style="color: #073763;">activos anticipados en efectivo y</span><span style="color: #073763;">/o insumos, y se le suman bonificaciones o restan descuentos, según la calidad del producto preestablecida en el contrato; </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> 7) se estipulan <span style="color: magenta;">“sanciones”</span> por incumplimientos de cantidad, calidad, plazo de entrega, forma y lugar de recepción, etcétera. </span></strong></span><br />
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> En casos fortuitos o de fuerza mayor que justifiquen el incumplimiento total o parcial, el compromiso se extiende al próximo ciclo productivo. Si el cultivo se pierde por incumplimiento o negligencia del productor, la empresa agroindustrial puede exigir la devolución de los activos adelantados. </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> La <span style="color: magenta;">rescisión</span> del contrato por incumplimiento de algunas de las partes dará lugar al reclamo de una indemnización por daños y perjuicios y motivará el pago de una multa; </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> 8) se contemplan <span style="color: magenta;">“garantías mutuas”</span> y las <span style="color: magenta;">“vías para resolver cualquier diferencia”</span>. </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> En general, no se consideran otras posibles variables y limitantes que afectan a la parte más débil, el productor (mal asesoramiento, excesiva acidez del suelo). </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> Las empresas agroalimentarias importantes requieren y efectúan estudios previos del suelo, costo solventado por el productor. </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: #073763;"> No todos los contratos contemplan tales variables, lo que incrementa el riesgo del productor que, no obstante haber cumplido con todas las técnicas, requisitos y diligencias debidas, no alcanza la productividad o calidad estipulada y su producto es rechazado, ocasionando graves problemas económicos (particularmente, los productos perecederos). (Formento y Ferrazzino).<span style="mso-spacerun: yes;"> </span></span></strong></span></div>
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<span style="font-family: Arial;"><span style="color: black;"> </span><span style="color: #073763;"><strong> La <span style="color: magenta;">“agricultura por contrato”</span> y dentro de ésta el <span style="color: magenta;">“contrato agroindustrial”</span> sirve:</strong></span></span><br />
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style="cursor: move; height: 158px; margin-left: 0px; margin-top: 0px; width: 137px;" unselectable="on" /></strong></div>
</span></span></span></span></o:p></span></span></span></span></span></span></span><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #073763;"><span style="font-family: Arial;"><span style="color: #073763;"><span style="font-family: Arial;"><span style="color: #073763;"><o:p><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #073763;"><span style="mso-spacerun: yes;"><ul>
<li><div class="MsoNormal" style="border-bottom: windowtext; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: #073763;"><strong>para compensar la inestabilidad de los mercados -uno de los factores del rechazo a la introducción de innovaciones tecnológicas- pues, por su intermedio, se accede a la asistencia técnica. </strong><div style="border-bottom: windowtext 1pt solid; border-left: medium none; border-right: medium none; border-top: medium none; margin-left: 0cm; margin-right: -24.8pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; padding-bottom: 2pt; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm;">
<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
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<li><div class="MsoNormal" style="border-bottom: windowtext; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><div align="justify" class="MsoNormal" style="border-bottom: windowtext; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<span style="color: magenta; font-family: Arial;"><strong>El “contrato agroindustrial” es una alternativa relativamente segura para que el "productor":</strong></span></div>
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</ul>
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<li><div class="MsoNormal" style="border-bottom: windowtext; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><div align="justify" class="MsoNormal" style="border-bottom: windowtext; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
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</span><span style="font-family: Arial;"><span style="color: magenta; font-family: Arial;"><strong>-</strong></span></span><span style="font-family: Arial;"><span style="color: magenta; font-family: Arial;"><strong> realice una gestión eficiente de su empresa y aumente su competitividad; </strong></span></span></div>
</li>
<li><div class="MsoNormal" style="border-bottom: windowtext; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<div align="justify" class="MsoNormal" style="border-bottom: windowtext; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: magenta; font-family: Arial;"><strong>- facilita la posibilidad de enfrentar mercados más dinámicos internos y externos, </strong></span></span></div>
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<li><div class="MsoNormal" style="border-bottom: windowtext; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<div align="justify" class="MsoNormal" style="border-bottom: windowtext; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: magenta; font-family: Arial;"><strong>- donde la competitividad es esencial e influye directamente en sus márgenes de utilidad. </strong></span></span></div>
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<div class="MsoNormal" style="border-bottom: windowtext; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-bottom-alt: solid windowtext .75pt; mso-element: para-border-div; mso-padding-alt: 0cm 0cm 2.0pt 0cm; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-justify: inter-ideograph;">
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<span style="font-family: Arial;"><div class="MsoNormal" style="margin: 0cm 11.2pt 0pt 48pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #073763; font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span><b><span style="color: #073763; font-family: Arial;">A su vez, las <span style="color: magenta;">“empresas agroindustriales”</span> se aseguran:</span></b></div>
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<b><span style="color: #073763; font-family: Arial;">- una oferta constante del producto y </span></b></div>
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<b><span style="color: #073763; font-family: Arial;">- calidad buscada y ajustada a sus propios ritmos. </span></b><span style="color: #073763; font-family: Arial;"><o:p></o:p></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRxqnfYpE211152zZajSyQ0QxwuKtDrUCwMT3wraL6Haetu2z58iA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="168" data-width="300" height="168" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRxqnfYpE211152zZajSyQ0QxwuKtDrUCwMT3wraL6Haetu2z58iA" style="height: 168px; width: 300px;" width="300" /></a></div>
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<span style="color: #073763; font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span><b><span style="color: #073763; font-family: Arial;">Pero, no obstante lo señalado, la interrelación entre el sector agroindustrial y el de los productores primarios <span style="color: magenta;">no es de “paridad”</span>, ya que crea un sistema caracterizado por una marcada <span style="color: magenta;">“asimetría”</span> con predominio de la <span style="color: magenta;">“empresa integradora”</span>.</span></b><span style="color: #073763; font-family: Arial;"><o:p></o:p></span></div>
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<b><span style="color: #073763; font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'MS Mincho'; mso-fareast-language: JA;"> El <span style="color: magenta;">“derecho”</span>, en tanto instrumento que regula las conductas en la sociedad, debe brindar un cauce a estas particularidades. </span></b></div>
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<b><span style="color: #073763; font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'MS Mincho'; mso-fareast-language: JA;"></span></b></div>
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</span><span style="font-family: Arial;"> </span><span style="font-family: Arial;"><b><span style="color: #073763; font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'MS Mincho'; mso-fareast-language: JA;">Pero éste no será suficiente, a pesar que se dicte una normativa adecuada que dote a este tipo de contratos de una mayor seguridad jurídica si esta tipología contractual no surge de las bases de los sectores involucrados nucleados en organismos interprofesionales, con la adecuada participación del Estado a los fines de la homologación y contralor.</span></b></span><span style="font-family: Arial;"><b><span style="color: #073763; font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: 'MS Mincho'; mso-fareast-language: JA;"></span></b></span><span style="font-family: Arial;"> <a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSQH_T0hz-3XLonzOazjRAbD45aXS-AK0KroWJyn4Dsw98LpWXw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="rg_i" data-sz="f" name="MtSgMsNxZe01eM:" onload="google.stb.csi.onTbn(1, this)" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSQH_T0hz-3XLonzOazjRAbD45aXS-AK0KroWJyn4Dsw98LpWXw" style="height: 159px; margin-top: -8px; width: 212px;" /></a><span style="font-family: Arial;"><span style="color: #073763;"><strong> A la par se necesita de una <span style="color: magenta;">“política agraria”</span> que:</strong></span></span></span>
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<span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #073763;"><strong>- ha</strong></span></span></span><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #073763;"><strong>ga prosperar ese ordenamiento jurídico y </strong></span></span></span>
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<span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #073763;"><strong></strong></span></span></span><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #073763;"><strong>- </strong></span></span></span><span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #073763;"><strong>utilice al “contrato agroindustrial” y los “contratos tipo- calidad alimentaria”, </strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #073763;"><strong>- como instrumentos de apoyo y consolidación de los sectores agrario y agroindustrial, </strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #073763;"><strong>- apostando a su desarrollo y a la reactivación del complejo e integración </strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial;"><span style="color: #073763;"><strong>- con empresas de otros bloques regionales.<u1:p></u1:p> <o:p></o:p></strong></span></span></span></div>
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<span style="font-family: Arial;"><strong><span style="color: magenta;"><em>Al menos en Argentina, la “integración vertical” y los “contratos” que la instrumenten, aún es tarea pendiente de juristas y legisladores.<o:p></o:p></em></span></strong></span></div>
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María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-87000073011350626662012-12-11T09:51:00.000-08:002012-12-11T12:55:35.156-08:00ALGUNOS CONTRATOS QUE SIRVEN A LA INTEGRACIÓN<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial;"><span style="mso-spacerun: yes;"> </span><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;">Las <span style="color: purple;">"relaciones agroindustriales"</span> muestran distintas modalidades de integración: <o:p></o:p></span></span></strong></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcRSKPB75_Ihcmbt8Li9eG3oR_D5zjB4koYWsGrp4t3IzKNyHdIY" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><strong><img alt="" border="0" class="rg_hi uh_hi" data-height="201" data-width="208" height="201" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRSKPB75_Ihcmbt8Li9eG3oR_D5zjB4koYWsGrp4t3IzKNyHdIY" style="height: 201px; width: 208px;" width="208" /></strong></a><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><strong><span style="mso-spacerun: yes;"> </span>formas de “interacción vertical directa” y<span style="mso-spacerun: yes;"> </span></strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"></span></span></span></span><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><strong>“formas indirectas”, en las que los agentes están diferenciados pero mantienen vinculaciones que van más allá de la compraventa.<o:p></o:p></strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><strong> </strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><strong> </strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><strong> En las <span style="color: purple;">“formas indirectas”</span>, la integración recibe el nombre de<span style="mso-spacerun: yes;"> </span>“articulaciones agroindustriales” donde:<o:p></o:p></strong></span></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"><strong> </strong></span></span></span></span></div>
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<span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><strong><span style="mso-spacerun: yes;"> </span>- las unidades articuladas no pierden sus atributos diferenciales<o:p></o:p></strong></span></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: Arial;">aunque el grado de integración de los procesos productivos sea alto.<o:p></o:p></span></strong></span></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"> En el interior de la cadena coexisten varias formas de regulación de mercado:<o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>- formas híbridas (contratos, convenios...) </span></span></strong></span></div>
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<strong><span style="font-family: Arial;"><span style="color: #274e13;">-</span></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: Arial;">integración vertical.<o:p></o:p></span></span></span></strong></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"> </span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;">Las dos modalidades aceptadas por la doctrina, son los “contratos de<span style="mso-spacerun: yes;"> </span></span></span></strong></span><span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;">integración productiva” :<o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>- “horizontales” y <o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></strong></span></div>
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<span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;">-<span style="font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span></strong></span></span><span style="font-family: Arial;"><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;">“verticales</span></strong>”<o:p></o:p></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"> En los <span style="color: purple;">“contratos de integración productiva verticales”</span>: <o:p></o:p></span></span></strong></span></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="font-family: Arial;">el elemento característico se encuentra en la participación de “partes” que pertenecen a diferentes sectores de la actividad económica</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="font-family: Arial;">existen claramente intereses contrapuestos de las partes<o:p></o:p></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> <span style="color: #274e13;"><span style="font-size: small;"> <strong><span style="font-family: Arial, Helvetica, sans-serif;"> q</span></strong></span></span></span></span></span><span style="font-family: Arial;"><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;">ue</span> participan en una modalidad contractual en función de sus intereses particulares</span></span></span></strong><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="font-family: Arial;"><o:p> </o:p></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="font-family: Arial;">aunque en última instancia existe una “integración o asociación” en el fin último. </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="font-family: Arial;">Surgen <span style="color: purple;">“obligaciones específicas”</span> para las partes, en función del tipo contractual.<o:p></o:p></span></span></span></strong></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"> Las <span style="color: purple;">“obligaciones principales del productor agrario”</span> radican en: <o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>la realización de: <o:p></o:p></span></span></strong></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcSF6IawyBS7tLo7YHOEpwbeN5IfDPp8bPn6hsaLfMF2wESjxhGI" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="192" data-width="256" height="192" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSF6IawyBS7tLo7YHOEpwbeN5IfDPp8bPn6hsaLfMF2wESjxhGI" style="height: 192px; width: 256px;" width="256" /></a></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>- los cultivos o <o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span></span></span></strong></span><span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><o:p><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"> </span></strong></o:p></span><span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>- la cría de los animales </span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><img class="rg_i" data-src="http://t3.gstatic.com/images?q=tbn:ANd9GcSOL6WZRyxz0zsqC_q01wmVgZa6R-044CPvoyyNlwi5WoX-PZabAg" data-sz="f" name="0GAbRs8ZcNJ17M:" onload="google.stb.csi.onTbn(0, this)" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSOL6WZRyxz0zsqC_q01wmVgZa6R-044CPvoyyNlwi5WoX-PZabAg" style="height: 151px; margin-left: 0px; margin-top: 0px; width: 202px;" /></span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;">- de conformidad con las normas técnicas agronómicas que aseguren la producción de una </span><span style="color: purple;">cantidad y calidad de productos </span></span></strong></span></div>
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<strong><span style="font-family: Arial;"><span style="color: #274e13;">-</span></span><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>la</span> <span style="color: purple;">utilización de insumos</span> provenientes del adquirente final del producto </span></span></span></strong></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;">- </span></span></span></strong></span><span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;">la <span style="color: purple;">entrega en tiempo y forma</span> del resultado de la actividad.<o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"> Desde el punto de vista <span style="color: purple;">“empresarial”</span> (comercialización o industrialización) la “obligación” radica en:<o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;">- </span></span></span></strong></span><span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;">la recepción de la producción (total o parcial)</span></span></strong></span></div>
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<strong><span style="font-family: Arial;"><span style="color: #274e13;">- </span></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="font-family: Arial;">el pago del precio en la forma y condiciones pactadas.</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="font-family: Arial;">- </span></span></span></strong><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="font-family: Arial;">la supervisión o control de las actividades del productor.<o:p></o:p></span></span></span></strong></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;">La <span style="color: purple;">“contratación agroindustrial”</span> se desarrolla en dos niveles: <o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>1) El “inferior”, ocupado por:</span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>- los “contratos agroindustriales”<o:p></o:p></span></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>- los "contratos de compraventa o cultivo- venta o contrato tipo”<o:p></o:p></span></span></strong></span></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">2)<span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="font-family: Arial;">El “superior”, de los “acuerdos interprofesionales”, estipulados por asociaciones de productores agrícolas y organizaciones de industriales.<o:p></o:p></span></span></span></strong></div>
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<span style="font-family: Arial;"><span style="color: black;"> <span style="font-family: Arial, Helvetica, sans-serif;"><strong> </strong></span></span></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><strong>En el marco de estos <span style="color: purple;">“contratos de integración vertical”</span>:<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- las partes conservan su independencia legal<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span>pero se fija una interdependencia económica a través de obligaciones recíprocas de producir y entregar.<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> Ofrecen considerables <span style="color: purple;">ventajas para los productores</span>, toda vez que:<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- les garantizan un comprador para sus productos<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span>les permite acceder al crédito<span style="mso-spacerun: yes;"> </span>y<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><strong><span style="font-family: Arial, Helvetica, sans-serif; mso-spacerun: yes;"> </span><o:p></o:p></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> - </span>asesoramiento técnico<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span></span><span style="color: #274e13;">-<span style="mso-spacerun: yes;"> </span>posibilitan el paso de </span><span style="color: #274e13;">una agricultura de subsistencia, hacia un genuino <span style="color: #274e13;">negocio productivo que les dará mayores ganancias económicas.<o:p></o:p></span></span></strong></span></div>
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<span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong> Los <span style="color: purple;">“contratos tipo-agroalimentarios” en España</span>:</strong></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQGXwzOz05SVLozcYzptGGM2Y0sYO1IUNjtrlY8RGqjnojJ-bzL" imageanchor="1" style="clear: right; cssfloat: right; float: right; height: 121px; margin-bottom: 1em; margin-left: 1em; width: 357px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><img alt="" border="0" class="rg_hi uh_hi" data-height="141" data-width="356" height="79" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQGXwzOz05SVLozcYzptGGM2Y0sYO1IUNjtrlY8RGqjnojJ-bzL" style="height: 141px; width: 356px;" width="200" /></strong></span></a><span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif; mso-spacerun: yes;"><strong> </strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- se refieren a operaciones de tráfico comercial de productos en el sistema agroalimentario y <o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><strong><span style="font-family: Arial, Helvetica, sans-serif; mso-spacerun: yes;"> </span><o:p></o:p></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span>obtienen la homologación del Ministerio de Agricultura, Pesca y Alimentación (MAPA) de España. <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"> Estos contratos revisten </span><span style="color: purple;">importancia </span><span style="color: #274e13;">porque se constituyen en:<o:p></o:p></span></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- un eficiente instrumento <o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- de carácter voluntario<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span>para el logro de la transparencia del mercado<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- mejoran la concurrencia en el mismo<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span>emerge la<span style="color: purple;"> “calidad”</span> como un requisito sustancial y diferencial.<span style="mso-spacerun: yes;"> </span></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> Son <span style="color: purple;">contratos</span> de:<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- ejercicio de la empresa<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- coordinación<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- integración vertical<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- que ponen de manifiesto la interprofesionalidad <o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><strong><span style="font-family: Arial, Helvetica, sans-serif; mso-spacerun: yes;"> </span><o:p></o:p></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"> </span><span style="color: purple;">Estos contratos van más allá de la compraventa de frutos y productos agrarios. <o:p></o:p></span></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>Su régimen jurídico obra como núcleo general en el derecho civil y más específicamente en el agrario. <o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>Solo están tipificados en algunos derechos como el español, no así en Argentina.</strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Son <span style="color: purple;">“contratos de adhesión”</span> ya que son contratos normados de antemano y obran como formularios, los que son homologados por la propia Administración por responder al “contrato-tipo aprobado”<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><o:p><span style="color: #274e13;"> S</span></o:p><span style="color: #274e13;">on suscriptos firmados voluntariamente por las partes contratantes a las cuales obliga su contenido.<span style="mso-spacerun: yes;"> </span></span></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Se deja constancia la identificación de las partes. <o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>Interesa, por una parte, el sujeto agrario<span style="mso-spacerun: yes;"> </span>al frente de la empresa agraria del sector primario:<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- su profesionalidad<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- son intuiti-personae</strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- su capacidad para contratar</strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- su consentimiento<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> Respecto al<span style="color: purple;"> empresario de la industria agroalimentaria o bien el comerciante</span> interesan:<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>las condiciones que lo identifican como tal y </strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><o:p><span style="color: #274e13;"> </span></o:p><span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span>las demás condiciones señaladas precedentemente<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: black;"><span style="color: #274e13;"> A su </span></span><span style="color: #274e13;">vez estos sujetos están nucleados en las “Organizaciones interprofesionales agroalimentarias” (OIA) que es por lo general la entidad que tramitó y obtuvo el contrato tipo agroalimentario. <o:p></o:p></span></strong></span></div>
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<o:p><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong><img alt="" class="rg_hi uh_hi" data-height="101" data-width="497" height="101" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcT9LPqLnrqmuNf4xxkZE8XdgrvNotPXTSVn2U0sqfaNsRdw2wx7vA" style="height: 101px; width: 497px;" width="497" /> </strong></span></o:p></div>
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<o:p><span style="font-family: Arial, Helvetica, sans-serif;"><strong><img alt="" class="rg_hi uh_hi" data-height="133" data-width="380" height="133" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTegODKLhmbmTsar74FGAsHmPjfx9VETidElPJ2kPWSdRbNwVDF" style="height: 133px; width: 380px;" width="380" /></strong></span></o:p></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> En España, u</span>n rol importante cumplen, a su vez, las “Comisiones de Seguimiento”, las “subcomisiones” y el Ministerio que las autorizó.<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>El <span style="color: purple;">“objeto”</span> del contrato-tipo agroalimentario puede ser cualquier producto agroalimentario.<o:p></o:p></strong></span></span></div>
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<o:p><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong> <img alt="" class="rg_hi uh_hi" data-height="195" data-width="259" height="195" id="rg_hi" 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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><o:p><o:p><div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
</o:p></o:p><span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><o:p><o:p><o:p><o:p><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span><o:p> </o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"> -<span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="mso-spacerun: yes;"> </span>la entrega de lo debido<o:p></o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span><o:p> </o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"> -<span style="font: 7pt 'Times New Roman';"> </span></span></span>el precio fijado y las condiciones del pago (establecidos libremente por las partes signatarias del contrato)<o:p></o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"> -<span style="font: 7pt 'Times New Roman';"> </span></span></span>la indemnización<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span><o:p> </o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"> -<span style="font: 7pt 'Times New Roman';"> </span></span></span>el plazo, es anual o por campaña de producción o conforme a lo estipulado.</strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"></span><span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span><o:p> </o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"> -<span style="font: 7pt 'Times New Roman';"> </span></span></span>su seguimiento, la promoción, vigilancia y control está a cargo de las “Comisiones de Seguimiento”<o:p></o:p></strong></span></span></div>
</o:p></o:p></o:p></o:p><span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><o:p><o:p><div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<o:p><o:p><span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></o:p></o:p></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"> -<span style="font: 7pt 'Times New Roman';"> <span style="font-size: small;"> a</span></span></span></span>rbitraje, para las diferencias que pudieran existir en relación a la interpretación del contrato y que las partes no pudieran resolver por si mismas de común acuerdo o por la Comisión de Seguimiento.<span style="mso-spacerun: yes;"> </span><o:p></o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"> <span style="font: 7pt 'Times New Roman';"> </span></span></span>La <span style="color: purple;">“calidad”</span> emerge como una “dimensión transversal” del objeto del contrato tipo.<span style="mso-spacerun: yes;"> </span><o:p></o:p></strong></span></span></div>
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<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="mso-spacerun: yes;"> </span><o:p></o:p></strong></span></span></div>
</div>
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<ul>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong>La “calidad” va más allá de esta tipología contractual. </strong></span></div>
</li>
</ul>
</div>
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<br /></div>
</o:p></o:p><span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
</div>
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<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
<o:p><o:p><o:p><o:p><span style="color: #274e13;"><o:p><span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> Su implementación tiene como base la <span style="color: purple;">“agricultura contractual”</span>.<o:p></o:p></strong></span></span></o:p></span></o:p></o:p></o:p></o:p><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif; mso-spacerun: yes;"><strong> </strong></span></span></div>
<o:p><o:p><span style="font-family: Arial, Helvetica, sans-serif;"><strong><o:p><o:p><span style="color: #274e13;"><o:p><span style="color: #274e13;"><span style="color: black;"><span style="mso-spacerun: yes;"> </span></span></span></o:p></span></o:p></o:p> <span style="color: #274e13;"><span style="mso-spacerun: yes;"><span style="color: black;"><span style="color: #274e13;">Solo podrá</span> "<span style="color: purple;">homologarse"</span>:<o:p></o:p></span></span></span></strong></span></o:p></o:p><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: black;"><span style="mso-spacerun: yes;"> </span></span><span style="color: #274e13;">-<span style="mso-spacerun: yes;"> </span>un contrato tipo agroalimentario por producto y en el caso de diferenciaciones por:<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong> </strong></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><strong> <span style="color: #274e13;"> - origen </span></strong></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- destino final o <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- calidad del producto podrán existir tantos contratos tipo como mercados específicos originen estas diferencias .<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>Dicho objeto debe estar definido claramente y esto se logra estableciendo con precisión:<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- el fruto o producto agroalimentario objeto de la transacción<o:p></o:p></strong></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcR8FQcBAZx4hpfj0yCXadYOm_Ua1AH9Wts9PIkUkA_WsS_7ksokmg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><img alt="" border="0" class="rg_hi uh_hi" data-height="175" data-width="289" height="175" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcR8FQcBAZx4hpfj0yCXadYOm_Ua1AH9Wts9PIkUkA_WsS_7ksokmg" style="height: 175px; width: 289px;" width="289" /></strong></span></a><span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- la cantidad<span style="mso-spacerun: yes;"> </span><o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- la calidad<o:p></o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- la presentación</strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong> <span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span>el calendario de entrega<o:p></o:p></span></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"> -<span style="font: 7pt 'Times New Roman';"> </span></span></span>el lugar de entrega y <o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="font-family: Arial, Helvetica, sans-serif; mso-list: Ignore;"><strong></strong></span></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"> -<span style="font: 7pt 'Times New Roman';"> </span></span></span>cualquier otro aspecto relativo</strong></span></span></div>
<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> a la situación comercial. <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="font-family: Arial, Helvetica, sans-serif; mso-list: Ignore;"><strong> </strong></span></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"> <span style="font: 7pt 'Times New Roman';"> </span></span></span></span></strong></span><br />
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<img alt="" class="rg_hi uh_hi" data-height="135" data-width="160" height="135" id="rg_hi" src="data:image/jpeg;base64,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" style="cursor: move; height: 135px; width: 160px;" unselectable="on" width="160" /> <span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"> Objeto en torno al cual </span></strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"> se dispone un cúmulo de:<o:p></o:p></span></strong></span></div>
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<span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="font-family: Arial, Helvetica, sans-serif; mso-list: Ignore;"><strong> </strong></span></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"> -<span style="font: 7pt 'Times New Roman';"> <span style="color: purple;"> </span></span></span></span><span style="color: purple;">obligaciones</span> y <o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="font-family: Arial, Helvetica, sans-serif; mso-list: Ignore;"><strong></strong></span></span></span></div>
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<span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="font-family: Arial, Helvetica, sans-serif; mso-list: Ignore;"><strong> </strong></span></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"> -<span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="color: purple;">derechos</span> como contrapartida.<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong> </strong></span></div>
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<span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong> En los <span style="color: purple;">“contratos-tipo agroalimentarios”</span> se destaca:</strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span><o:p> </o:p></strong></span></span></div>
<ul>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong> la calidad del fruto o producto objeto del contrato, en cuanto obran especificidades de calidad </strong></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><o:p><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong>la entrega de lo debido</strong></span></o:p></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><o:p><span style="color: #274e13;"></span></o:p></span><span style="color: #274e13;"><o:p><span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span>el precio fijado y las condiciones del pago (establecidos libremente por las partes signatarias del contrato)</strong></span></span></o:p></span></div>
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<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><o:p><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;">la indemnización</span><span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span></span></strong></span></o:p></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><o:p><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong>el plazo, es anual o por campaña de producción o conforme a lo estipulado.</strong></span></o:p></span></div>
</li>
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<span style="color: #274e13;"><o:p><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong>su seguimiento, la promoción, vigilancia y control está a cargo de las “Comisiones de Seguimiento”</strong></span></o:p></span></div>
</li>
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<span style="color: #274e13;"><o:p><span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>arbitraje, para las diferencias que pudieran existir en relación a la interpretación del contrato y que las partes no pudieran resolver por si mismas de común acuerdo o por la Comisión de Seguimiento.<span style="mso-spacerun: yes;"> </span></strong></span></span></o:p></span></div>
</li>
</ul>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13;"><o:p><span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> La “calidad” emerge como una “dimensión transversal” del objeto del contrato tipo.<span style="mso-spacerun: yes;"> </span><o:p></o:p></strong></span></span></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
<ul>
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<span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong>La “calidad” va más allá de esta tipología contractual. </strong></span></div>
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</li>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Puede estar presente<span style="mso-spacerun: yes;"> </span>también en otros contratos cuyo objeto sean frutos y productos agroalimentarios, tales son los “contratos agroindustriales”.<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Son<span style="mso-spacerun: yes;"> </span><span style="color: purple;">“modelos de contratos”</span>, manifestación del:<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif; mso-spacerun: yes;"><strong> </strong></span></span></div>
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</li>
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<span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong>fenómeno de “contratación colectiva”</strong></span></div>
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</li>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
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<span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong>que refleja el desarrollo pujante de una “economía agraria concertada”</strong></span></div>
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</li>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>“fórmulas colectivas” que se insertan en el sistema capitalista, limitando la libertad de mercado.<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>El modelo del contrato es pactado entre los representantes de los sectores:<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- productor y <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>- transformador o</span><span style="color: #274e13;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span>comercializador preferentemente por las OIA de ámbito nacional o por lo menos autonómico, en el derecho español.<span style="mso-spacerun: yes;"> </span></span><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></strong></span></div>
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<span style="clear: left; color: #274e13; cssfloat: left; float: left; font-family: Arial, Helvetica, sans-serif; margin-bottom: 1em; margin-right: 1em;"><strong> Dentro de esta tipología de contratos se destacan los de los <span style="color: purple;">“cerdos ibéricos”</span>, contratos homologados desde el año 1.999, en España </strong></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><span style="color: #274e13;"><div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: black;"><span style="mso-spacerun: yes;"><img alt="" class="rg_hi uh_hi" data-height="183" data-width="275" height="183" id="rg_hi" 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" style="cursor: move; height: 183px; width: 275px;" unselectable="on" width="275" /> </span></span><span style="color: #274e13;"> En el contrato tiene relevancia las “especificaciones de calidad”, conforme a criterios<span style="mso-spacerun: yes;"> </span>basados en: <o:p></o:p></span></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- peso</strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"><o:p> <img alt="" class="rg_hi uh_hi" data-height="208" data-width="242" height="208" id="rg_hi" 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" style="cursor: move; height: 208px; width: 242px;" unselectable="on" width="242" /></o:p></span><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>- alimentación (a bellotas, recebo, a cereal) </span></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- según la raza del animal (ibéricos puros o cruces de al menos el 50% de ibérico).<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> En cuanto a la <span style="color: purple;">“alimentación”</span>, se define lo que abarca la alimentación a cebo, teniéndose en cuenta “parámetros analíticos” referidos<span style="mso-spacerun: yes;"> </span>a: <o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- la edad mínima del período de montanera<o:p></o:p></strong></span></span></div>
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" style="cursor: move; height: 114px; margin-left: 0px; margin-top: 0px; width: 156px;" unselectable="on" /></span><o:p></o:p></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span></span><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>- peso de entrada en montanera<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span>reposición de montanera<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span>calidad analítica (ácidos grasos obtenidos por cromatografía gaseosa de los ésteres metílicos de los lípidos- porcentajes determinados de ácido: palmítico, esteárico, oleico, linoléico).<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong> </strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> Se explica:<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- qué se entiende por <span style="color: purple;">régimen de montanera</span> (período en que los animales en pastoreo se alimentan exclusivamente de bellotas e hierba) y<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><strong><span style="font-family: Arial, Helvetica, sans-serif; mso-spacerun: yes;"> <img alt="" class="rg_hi uh_hi" data-height="182" data-width="277" height="182" id="rg_hi" 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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span>por rendimiento canal (canal es la canal caliente y vacía, la que se ha pesado en la línea de matanza y corresponde al cuerpo del animal desangrado, con cabeza, pezuñas, eviscerado y extraída la grasa riñonera, pella o manteca- y riñones).<o:p></o:p></strong></span></span></div>
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<span style="clear: left; color: #274e13; cssfloat: left; float: left; font-family: Arial, Helvetica, sans-serif; margin-bottom: 1em; margin-right: 1em;"><strong> Otra tipología de contratos son los de <span style="color: purple;">“avicultura de carne”</span>,<span style="mso-spacerun: yes;"> </span>que se enmarcan en el “Acuerdo Interprofesional” celebrado entre<span style="mso-spacerun: yes;"> </span>la Organización Interprofesional de la avicultura de carne de pollo del Reino de España (PROPOLLO) y las organizaciones profesionales agrarias del 3 de octubre de 2007.<img class="rg_i" data-sz="f" name="e55WuBy2ttCGQM:" onload="google.stb.csi.onTbn(1, this)" 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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>El contrato denominado de “integración de la avicultura de carne” se celebra entre:<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- “integrado” o “avicultor integrado” (una empresa, cooperativa, etc)<span style="mso-spacerun: yes;"> </span>y<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><strong><span style="font-family: Arial, Helvetica, sans-serif; mso-spacerun: yes;"> </span><o:p></o:p></strong></span></div>
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<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span>el “integrador”.<img alt="" class="rg_hi uh_hi" data-height="150" data-width="336" height="150" id="rg_hi" 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" style="height: 150px; width: 336px;" width="336" /><o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> El contrato establece: <o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- la actividad del “integrador” y que<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span>el “avicultor integrado” es titular de determinadas instalaciones en las que ejerce la actividad objeto del<span style="mso-spacerun: yes;"> </span>contrato, en su condición de propietario dominical / arrendatario / cesionario, etc., en virtud de escritura de propiedad/ contrato de arrendamiento / cesión o cualquier otro tipo de documento o registro que demuestre su actividad en la avicultura de carne.<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
</o:p></span><span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong> </strong></span><br />
<ul>
<li><o:p><div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Se estipula: <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- el nombre de la explotación<o:p></o:p></strong></span></span></div>
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<o:p><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong> <img alt="" class="rg_hi uh_hi" data-height="44" data-width="144" height="44" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRn4RRlhWSTmsmR0EGkDmbTwe1oXHgewfnyTY0IWAgLU9NMRQtlCQ" style="height: 44px; width: 144px;" width="144" /></strong></span></o:p></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- el régimen de titularidad<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- la superficie<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span>la capacidad.</strong></span></span></div>
</o:p><o:p></o:p></li>
</ul>
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<br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><span style="color: #274e13;"><o:p><div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>El “integrado” debe declarar expresamente que la explotación reúne las condiciones técnicas y ambientales (luz, temperatura, humedad, ventilación, etc.) mínimas establecidas por la legislación vigente para el desarrollo de la actividad económica objeto del contrato y, de forma enunciativa, no limitativa, en las áreas de:<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- medio ambiente<o:p></o:p></strong></span></span></div>
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<span style="color: #274e13;"><strong><span style="font-family: Arial, Helvetica, sans-serif; mso-spacerun: yes;"> </span><o:p></o:p></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><o:p><span style="color: #274e13;"> <img alt="" class="rg_hi uh_hi" data-height="240" data-width="210" height="240" id="rg_hi" 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" style="cursor: move; height: 240px; width: 210px;" unselectable="on" width="210" /></span></o:p><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>- bienestar animal<o:p></o:p></span></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #274e13;"><strong><span style="font-family: Arial, Helvetica, sans-serif; mso-spacerun: yes;"> </span><o:p></o:p></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span>sanidad animal<o:p></o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span><o:p> </o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span>licencias, permisos y/o autorizaciones necesarias para el ejercicio de la actividad.<span style="mso-spacerun: yes;"> </span><o:p></o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font: 7pt 'Times New Roman';"> </span></span></span><o:p> </o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="mso-spacerun: yes;"> </span>Se establece que el “régimen de gestión de la explotación” es el de “integración” y el sistema de producción.<o:p></o:p></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /><strong></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>El desarrollo de los agronegocios requiere que se recepte:<o:p></o:p></strong></span></span></div>
</div>
</o:p></span><span style="color: purple;"></span><span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><o:p><ul>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>las diversas “formas de integración tanto vertical como horizontal”. </strong></span></span></div>
</li>
<li><div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<o:p><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>su implementación tiene como base la “agricultura contractual”.<o:p></o:p></strong></span></span></o:p></div>
</li>
</ul>
</o:p></div>
</div>
María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-63571553947410608932012-12-11T05:54:00.001-08:002012-12-11T05:54:28.910-08:00INTEGRACIÓN VERTICAL<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="color: white; font-family: 'Arial Black'; font-size: 156%; mso-color-index: 0;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;">El<img alt="" class="rg_hi uh_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRD_Ll16pNeqyQQ9McBzkNDb4WxlFJhMQ5eEQAuDWWnanEWe35mMQ" style="height: 194px; width: 259px;" width="259" /></strong><span style="background-color: white; font-family: Wingdings; left: -4.1%; mso-special-format: bullet; position: absolute; text-align: left;">Ø</span></div>
</div>
</span><span style="background-color: white;"><span style="color: white; font-family: 'Arial Black'; mso-color-index: 0;"><i><span style="color: purple;"><span style="background-color: white;"> El </span></span></i></span></span><span style="background-color: white;"><span style="color: white; font-family: 'Arial Black'; mso-color-index: 0;"><i><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>sector agroalimentario ha dado origen a </strong></span></i></span><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><i><u><span style="color: blue;">“nuevas formas de interacción y colaboración”</span></u></i><span style="mso-color-index: 0;"><i><span style="color: blue;"> </span>entre diferentes sectores. </i></span></strong></span></span></span><br />
<div>
<span style="background-color: white;"></span></div>
<div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 20 0'; mso-margin-left-alt: 216; text-align: justify;" v:shape="_x0000_s1026">
<br /><span style="background-color: white; color: purple; font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
<div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 20 0'; mso-margin-left-alt: 216; text-align: justify;" v:shape="_x0000_s1026">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<nobr><span style="mso-color-index: 0;"><i><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="background-color: white; mso-spacerun: yes;"> </span></strong></span></span></i></span></nobr></div>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<nobr><span style="mso-color-index: 0;"><i><span style="color: purple;"><span style="background-color: white; font-family: Arial, Helvetica, sans-serif;"><strong> Su principal <span style="color: blue;">“finalidad”</span> es: </strong></span></span></i></span></nobr></div>
</div>
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<div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 20 0'; mso-margin-left-alt: 216; text-align: justify;" v:shape="_x0000_s1026">
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<nobr><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="background-color: white;"><span style="mso-color-index: 0;"><i><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span></i></span><span style="mso-color-index: 0;"><i><u>coordinar actividades o </u></i></span></span></strong></span></span></nobr></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="background-color: white;"><span style="mso-color-index: 0;"><i><span style="mso-spacerun: yes;"> </span></i></span></span></strong></span></span></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="background-color: white;"><span style="mso-color-index: 0;"><i><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span></i></span><span style="mso-color-index: 0;"><i><u>interfases de determinado proceso productivo </u></i></span></span></strong></span></span></div>
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="background-color: white;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-color-index: 0;"><i><span style="mso-spacerun: yes;"> </span>- fenómeno que en economía se conoce como “</i></span><i>coordinación</i><span style="mso-color-index: 0;"><i>”: </i></span></strong></span></span></span></div>
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<div class="O" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 20 0'; mso-margin-left-alt: 216; text-align: justify;" v:shape="_x0000_s1026">
<ul>
<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><nobr><span style="mso-color-index: 0;"><i><span style="background-color: white; color: purple;"><span style="background-color: white; color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: blue;">horizontal</span> o </strong></span></span></span></i></span></nobr></li>
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<nobr><span style="mso-color-index: 0;"><ul style="text-align: left;">
<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-family: Wingdings; left: -21.42%; mso-special-format: bullet; position: absolute; text-align: left;"><span style="background-color: white; color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>Ø</strong></span></span></div>
</li>
</ul>
</span><span style="background-color: white;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-color-index: 0;"><i><span style="color: blue;">vertical</span>.</i></span><span style="mso-color-index: 0;"> </span></strong></span></span></span></nobr><nobr><span style="background-color: white; color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> </strong></span></nobr></div>
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<nobr><span lang="ES-CO" style="color: white; mso-color-index: 0;"><span style="background-color: white;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span lang="ES-CO" style="color: white; mso-color-index: 0;">LLa </span><span lang="ES-CO" style="color: white; mso-color-index: 0;"><i><u>“coordinación horizontal”</u></i></span><span lang="ES-CO" style="color: white; mso-color-index: 0;"><i>,</i></span><span lang="ES-CO" style="color: white; mso-color-index: 0;"> surge de la base “contractual<span style="mso-spacerun: yes;"> </span>horizontal”. </span></strong></span></span></span></span></nobr></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
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<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><nobr><span style="color: white; mso-color-index: 0;"><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 20 0'; mso-margin-left-alt: 216; text-align: justify;">
<span style="left: -6.79%; mso-special-format: bullet; position: absolute; text-align: left;"><span style="background-color: white; color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>•</strong></span></span></div>
</span></nobr><nobr><span style="background-color: white; color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> La "<span style="color: blue;">cordinación horizontal"</span> surje de la base contractual horizontal.</strong></span></nobr>
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<nobr><span style="background-color: white; color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>Contiene contratos de: </strong></span></nobr></div>
<nobr><span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></nobr><br />
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<span style="background-color: white; color: purple; font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><nobr><span lang="ES-CO" style="color: white; mso-color-index: 0;"></span></nobr><nobr></nobr></strong></span><br />
<div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 20 0'; mso-margin-left-alt: 216; text-align: justify;">
<span lang="ES-CO" style="color: white; mso-color-index: 0;"><span style="color: purple;"><span style="background-color: #f3f3f3;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="background-color: white;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>- cooperativas</span></span> para la transformación y venta </strong></span></span></span></span></div>
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<span style="background-color: #f3f3f3; color: purple; font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><nobr><span lang="ES-CO" style="color: white; mso-color-index: 0;"></span></nobr><nobr></nobr></strong></span><br />
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<span style="background-color: #f3f3f3; color: purple; font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
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<div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 20 0'; mso-margin-left-alt: 216; text-align: justify;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span lang="ES-CO" style="color: white; mso-color-index: 0;"><span style="color: purple;"><span style="background-color: #f3f3f3;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>- agrupaciones de colaboración empresaria. </strong></span></span></span></span></div>
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<span lang="ES-CO" style="font-family: 'Arial Black'; mso-color-index: 0;"><span style="background-color: #f3f3f3;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="background-color: white;"> </span> </strong></span></span></span></span></div>
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<div class="O" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '80 20 0'; mso-margin-left-alt: 216; text-align: justify;" v:shape="_x0000_s1026">
<span style="left: -4.1%; mso-special-format: bullet; position: absolute; text-align: left;"><span style="background-color: white; color: purple; font-family: Arial, Helvetica, sans-serif; font-size: small;"><strong>•</strong></span></span></div>
</span><span style="background-color: white;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span lang="ES-CO" style="mso-color-index: 0;"> Los </span><span lang="ES-CO" style="color: blue;"><u>“contratos”</u></span><span lang="ES-CO" style="mso-color-index: 0;"> posibilitan la </span><span lang="ES-CO" style="background-color: white; color: blue;"><i><u>“coordinación”</u></i></span><span lang="ES-CO"><i> </i></span><span lang="ES-CO" style="mso-color-index: 0;">de una compleja gama de actividades gerenciadas por los agricultores en los Sistemas Agroindustriales (SAG´s). </span></strong></span></span></span><br />
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<span style="font-family: Arial;"><span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></span> <img alt="" class="rg_hi uh_hi" data-height="207" data-width="244" height="207" id="rg_hi" 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" style="cursor: move; height: 207px; width: 244px;" unselectable="on" width="244" /><span style="font-family: Arial;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Cuando las partes realizan</strong></span> <strong>la producción y distribución de “forma coordinada por<span style="mso-spacerun: yes;"> </span>la vía contractual” , ello produce:<o:p></o:p></strong></span></span></div>
<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '80 20 0'; mso-margin-left-alt: 216; text-align: justify; text-justify: inter-ideograph;" v:shape="_x0000_s1026">
<br /></div>
<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '80 20 0'; mso-margin-left-alt: 216; text-align: justify; text-justify: inter-ideograph;" v:shape="_x0000_s1026">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>- aumento de valor de la organización por dicha vía<o:p></o:p></strong></span></span></div>
</div>
<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '80 20 0'; mso-margin-left-alt: 216; text-align: justify; text-justify: inter-ideograph;" v:shape="_x0000_s1026">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<br /></div>
</div>
<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '80 20 0'; mso-margin-left-alt: 216; text-align: justify; text-justify: inter-ideograph;" v:shape="_x0000_s1026">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>- evita costos asociados al funcionamiento de los mercados<span style="mso-spacerun: yes;"> </span>y, <o:p></o:p></strong></span></span></div>
</div>
<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '80 20 0'; mso-margin-left-alt: 216; text-align: justify; text-justify: inter-ideograph;" v:shape="_x0000_s1026">
<br /></div>
<div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '80 20 0'; mso-margin-left-alt: 216; text-align: justify; text-justify: inter-ideograph;" v:shape="_x0000_s1026">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-family: Arial;"><span style="color: purple;"><strong>- tal aumento de valor, sirve de incentivo para las partes contratantes, desempeñando el<span style="mso-spacerun: yes;"> </span><span style="color: blue;">contrato</span> un <span style="background-color: white; color: blue;">“papel social”</span>. </strong></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicuQAp74IewOLn_jQMFtrM5qHzt6s1K5uHUij809vSqjSwZC3y-7imKSbxtx7UhKSGbPFA0LRdGQn_ilScJ7YVKtCVjw6hW0kci4bglH0PHdWBeywwC5aQPnWH1KypCeVDLMWWOCrbNyg/s1600/images+manos.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img bea="true" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicuQAp74IewOLn_jQMFtrM5qHzt6s1K5uHUij809vSqjSwZC3y-7imKSbxtx7UhKSGbPFA0LRdGQn_ilScJ7YVKtCVjw6hW0kci4bglH0PHdWBeywwC5aQPnWH1KypCeVDLMWWOCrbNyg/s200/images+manos.jpg" width="156" /></a><span style="font-family: Arial;"><strong><span style="color: purple;"> La “cooperación” plantea ventajas en cuanto:<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: purple;">forma de ganar en economías de escala</span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: purple;">economías de redes</span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: purple;">adicionar valor de forma selectiva, o </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>para ampliar el potencial de coordinación con la industria procesadora, existiendo incentivos para la organización horizontal, ampliadora del valor de la organización.<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: purple;"> Es necesario el encuadramiento legal de las “actividades” de:<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>integración” y </span></strong></span></div>
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<span style="font-family: Arial;"><o:p><strong><span style="color: purple;"> </span></strong></o:p></span><span style="font-family: Arial;"><strong><span style="color: purple;">“coordinación asociativa” en los agronegocios.<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: purple;"> La firma, definida como un “nexus de contratos” (DEMSETZ), se aparta de la visión neoclásica de la misma como función de producción (ORDÓÑEZ).</span></strong></span></div>
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<span style="font-family: Arial;"><span style="color: black;"><span style="mso-spacerun: yes;"> </span></span></span></div>
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<span style="font-family: Arial;"><span style="color: black;"> </span><span style="color: purple;"> Hay <span style="color: blue;">"empresas agroalimentarias"</span> que se coordinan:<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>1) “vía-precio” o </span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>2) “vía contratos o la integración vertical”.<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"> </span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"> La <span style="color: blue;">“integración”</span>, supone:<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>“unión” <o:p></o:p></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial;"><o:p> </o:p></span><span style="font-family: Arial;">“agrupación”<o:p></o:p></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial;"><o:p> </o:p></span><span style="font-family: Arial;"><span style="mso-spacerun: yes;"> </span>“conjunción” de fuerzas, intereses, y/u objetivos comunes.<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"> Aplicado a la economía del sector agrario, esa integración es:<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>- una<span style="mso-spacerun: yes;"> </span>buena alternativa para superar las dificultades que individualmente serían imposibles de concretar por el empresario agrario<o:p></o:p></span></span></div>
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<span style="color: purple;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><span style="font-family: Arial;">ante los nuevos desafíos que los mercados imponen.<span style="mso-spacerun: yes;"> </span></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><o:p><span style="color: purple;"><img alt="" class="rg_hi uh_hi" data-height="186" data-width="270" height="186" id="rg_hi" src="https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcTlRg3Z-ORKmGb3R8jUFGDTZIS1cH_Ohxvv_C1d0iKKCKRw4Qh-" style="height: 186px; width: 270px;" width="270" /> </span></o:p></span><span style="font-family: Arial;"><span style="color: purple;"> La <span style="color: blue;">“integración vertical”</span> en la agricultura se deriva de una doble circunstancia de carácter estructural: </span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><o:p><div class="MsoNormal" style="margin: 0cm 0cm 0pt 54pt; mso-list: l0 level1 lfo2; tab-stops: list 54.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: purple;"><span style="font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">1)<span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="font-family: Arial;">la creciente contratación masiva de sus producciones a través de contratos generalmente establecidos por las empresas adquirentes y ofrecidos como “contratos de adhesión” a las empresas agrarias.</span></span></div>
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<span style="color: purple;"><span style="font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">2)<span style="font: 7pt 'Times New Roman';"> </span></span></span><span style="font-family: Arial;">la todavía excesiva dispersión de productores agrícolas y ganaderos, que requiere su asociación por propia iniciativa privada o con el estímulo oficial, para la creación de “organizaciones de productores” que permitan una mejor aplicación y defensa de sus intereses en los mercados de productos agrarios.<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;">Las <span style="color: blue;">"modalidades de coordinación”</span> de los distintos sectores fluctúan en función del grado de interdependencia entre los agentes involucrados.<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>Una de las formas que aportan a la <span style="color: blue;">“cadena de valor”</span> es la <span style="color: blue;">“integración vertical”</span>, que comprende:</span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>- un conjunto de decisiones que, por su naturaleza<o:p></o:p></span></span></div>
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<span style="color: purple;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;"> -<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><span style="font-family: Arial;">se sitúan a nivel corporativo de una organización.<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"> Los motivos clásicos de la integración vertical persiguen:<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>“ventajas en costos”, que debieran llevar a las empresas integradas a incrementar su “rentabilidad” <o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>y/o “ventajas estratégicas” que deberían permitir a la empresa mejorar su posición frente a los consumidores.<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"> Hay integración <span style="color: blue;">“vertical”</span><span style="mso-spacerun: yes;"> </span>cuando <em>los titulares pertenecen a distintas ramas o sectores de la actividad económica, aunque la base debe necesariamente ser la actividad agraria, integrándose con:<o:p></o:p></em></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><em><span style="mso-spacerun: yes;"> </span>- la industrialización de los productos agrarios y<o:p></o:p></em></span></span></div>
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<span style="color: purple;"><em><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><span style="font-family: Arial;">su comercialización.<o:p></o:p></span></em></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"> La <span style="color: blue;">“integración vertical”</span> es:<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>- el eslabonamiento de pequeñas y medianas empresas a cadenas productivas a través del:<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span>desarrollo de proveedores o <o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>- de la subcontratación de procesos industriales. <o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;">- una forma de “organización empresarial” que consiste en que varias fases sucesivas de un proceso productivo son realizadas por:<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span>una misma empresa o <o:p></o:p></span></span></div>
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<span style="color: purple;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><span style="font-family: Arial;">varias empresas estrechamente relacionadas.<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;">La <span style="color: blue;">“integración vertical”</span> implica <span style="color: blue;">“relaciones”</span> entre varias unidades empresariales, tanto si se realizan entre:</span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;">distintas actividades o </span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;">entre actividades de la cadena de valor. <o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>Dicha integración es el grado en que el valor añadido se refleja en la integración <span style="color: blue;">“hacia delante” o “hacia atrás”</span>.<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"> La integración es <span style="color: blue;">“ascendente”</span> cuando la propuesta proviene de una actividad de grado inferior hacia otra de grado superior<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><o:p><span style="color: purple;"> </span></o:p></span><span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>La integración es <span style="color: blue;">“descendente”</span>, en la hipótesis inversa a la anterior.<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"> Hay integración vertical <span style="color: blue;">“hacia atrás”</span> cuando:<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>- se asume una función que proporcionaba anteriormente un proveedor para mantener e incluso mejorar su posición competitiva <o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>- a fin de minimizar los costos de adquisición de recursos y <o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>- las operaciones ineficientes.<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"> - opera la entrada de una empresa en actividades relacionadas con el ciclo de producción completo de un producto o servicio<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span>convirtiéndose así la empresa en su propio proveedor. <o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>- la empresa se acerca hacia sus proveedores incorporándolos a su cadena de valor. <o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span style="color: purple;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><span style="font-family: Arial;">esto implica tomar el control de empresas proveedoras de sus insumos.<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;">Hay integración <span style="color: blue;">“hacia adelante”</span> cuando: <o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;">se asume una función que proporcionaba un distribuidor<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;">para lograr más control sobre la distribución de productos.<span style="mso-spacerun: yes;"> </span></span></span></div>
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<span style="color: purple;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;"><span style="font: 7pt 'Times New Roman';"> </span></span></span></span><span style="font-family: Arial;">la empresa se convierte en su propio cliente<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;">se da<span style="mso-spacerun: yes;"> </span>una mayor aproximación a sus clientes<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><o:p><span style="color: purple;"> </span></o:p></span><span style="font-family: Arial;"><span style="color: purple;">es la empresa misma, como un todo la encargada de proporcionar al cliente el producto final<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><o:p><span style="color: purple;"> </span></o:p></span><span style="color: purple;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;"><span style="font: 7pt 'Times New Roman';"> </span></span></span></span><span style="font-family: Arial;">prescinde de empresas externas para realizar dicha labor.<o:p></o:p></span></span></div>
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<span style="font-family: Arial;"><span style="color: blue;"><em>La integración vertical existe siempre en cualquier empresa. <o:p></o:p></em></span></span></div>
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<span style="font-family: Arial;"><span style="color: blue;"><span style="mso-spacerun: yes;"> </span>Toda empresa elabora ella misma parte de su producto y adquiere otra parte en el exterior a los proveedores. <o:p></o:p></span></span></div>
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</o:p></span></span><span style="color: blue;"> </span></o:p></span></strong></span></o:p></span></span></span><span style="color: purple;"><span style="color: blue;"> </span><ul>
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<span style="font-family: Arial;"><strong><span style="color: blue;"><span style="mso-spacerun: yes;"> </span>Toda empresa comercializa o vende en algún grado, sus productos o servicios.<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong>La integración es <span style="color: blue;">“total”</span><span style="mso-spacerun: yes;"> </span>o <span style="color: blue;">“parcial”</span><span style="mso-spacerun: yes;"> </span>según si se trata de:<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>- una gestión única o<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span>independiente en cada nivel.</strong></span></span><br />
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<span style="font-family: Arial;"><span style="color: purple;"><strong>La “integración vertical total” o por “propiedad”:<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>realiza la coordinación de todas las fases de una misma cadena productiva en una sola gestión empresarial. <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>una empresa integra bajo una misma<span style="mso-spacerun: yes;"> </span>propiedad y unidad de decisión, a unidades que actúan en distintas etapas de la cadena agroindustrial, particularmente del sector primario. <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong>Jurídicamente, esta integración no ocasiona problemas dado que todo el proceso se desenvuelve bajo una misma empresa:<o:p></o:p></strong></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcTZRLpKvWcZ4hkR3zFCsXn2Np0Zlf7p19UZ5PfvsovkGtGPdls_" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi uh_hi" data-height="225" data-width="224" height="225" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTZRLpKvWcZ4hkR3zFCsXn2Np0Zlf7p19UZ5PfvsovkGtGPdls_" style="height: 225px; width: 224px;" width="224" /></a><span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>- productores individuales<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>- cooperativas o <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>- sociedades comerciales con mayor o menor autonomía.<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span><o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong> Una alternativa funcionalmente más moderna y adaptable que la “integración vertical por propiedad” es la:<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: black;"><strong><span style="mso-spacerun: yes;"> <img alt="" class="rg_hi uh_hi" data-height="198" data-width="255" height="198" id="rg_hi" 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wm8t25dJOjUl2j+IB71J5tyqRFafa7jwc+9ElJNS1VTTzMw44myNde4fqnlvYOwi0pJ3jCF12gPaPcqKk0eGPDg3jv2XBBIv+s1eUPreBWOaSTo0wbclZ5g06/8Aeqj+Yn+1eoBzUjTrv3qo/mJ/tXqE16wUddMdjdh2eSlNfcZeIUMORtktmEqJWSXRpLJS3LaN4/A7ilR1API/rYlGNIf+CRTFjiLHP4pyP9VKmc4i279ZKsZDfb+jy4K2pmOtn2vr81CXBdHlUV7qe5ShRXVuKcFKdSWUeoS6RUxQlmQF272nLxB3FWVDEJPVGYzIIztxP4p6l0PJO8MiaXuOxrRe3M/rdwXVOhHQMUrC+bOV20CxsODjvJO22WVlJJz7Cc1i7nO6XS0VH25ni4F2xMLXSPO7IGzRzKuPR300xVZa8nVaQe5zASDqKyNoEkNzta9gjLT/AKRbasf6VehPUKrHE21PUXfFbYx3+JF4E3HzSOBWZ0LWWJjLsAeWlrxtinjJMMgO7tXafmvPAWtxw2O/cyZszzdz1ZqkptOqboT0m69SMlIwygBk7CMOCUAYjb4rvWHJ3JX4atW4xUNCBHqE+0onxE/CsODcj5/hZLcFDOqQ1Cejp2tHZH4+JKRgeSbnCNwbm495OQ7h5o3BQ2YEYgTk9QGWGZcdjRm4/rwSKCubKCWlhtkcLw8gjIhwGwjgnuYUG2BONhT4CKKZrvVIPcQVByY6ECnCHVgn0EtzDaiP1dJNOpSCNzDaiL1dF1dS0l7bi31ZFPew2ohzUuRtkfwzSKL1/ApNUHx3w43NLT61nBuROWYdutv2hLofW8CrE7iyqSqSPLOnP/V1H8xP9q9RA4cAVO04396qP5if7V6iBqzHQQy48MkRJT+rRGJIYxjUmCsI25jmkGFINITvSqwTa7FozScY25KTDpmM5Akc8JVLFozNafo90PMzhfJvHL2BVyUUXxnIttA00UrheZjb/HuPIWzXTdC9E6cAFztbaxw2sy/zgc3ewKJ0d6EU8IBsHO4kgrXQwACwAA5KlR5Jzy8Uh+CFrRZjWtHBoDR5BOBIaEq63xa7HOkim6YdGWV9JJA8WJGKN+V2StBwOHjkeIJC4Dpf0bVVDE2eoazbiMbSX2aCMWJzcha4uBuJN8l6YJVfpzRgnhdGQCSDa+wmxFjyIJB70pp1aCLV0zPdBdPMlia1oDRK0yxAnEeyA2eKR218kTwBc5lj4zuK1rRxz/XBcK6HyzU9TPQxj32KTX0uLK8sWLEx/KWAlh5hdn0ZXieMSC4uXNcw7WPYS17HcSHAjgcjvU4u0QkqbJ4fw/XinBzP3KJPUtjbdxyyAABJJ3BoGZUcTSPBJOqYAbg2xi28uOTPbsTYhyfTrGPfGGSPcwC7Y2gkgi92gkFw2i4yuCNoSYa/WhxD2tY31s+2zecZdbVkcCFXytjcWCKN2K/ZlbjjIAtjIe5hDxbc/J9htyQrqaRz4y4RaxtiC11nyBpuWSMdk9mw2DsiAQkAqoqCHPbTydtwvY07pACQcJLg5psbEjETfddMSV8N/wB5gOMdoOcHvAw57S0GwsT2QbC5yzVqyl1tnSsDH2GbXkO5gubY2B3XtmpcdK0EescJuMTnOseIudtjt5piINFoSJ1pMLO1Zw1b3ljgePawvGzdYq5Y0DZkOSQHJQKi7GLQSQUxU1gbkAXOOxo//R+CO9RGSUFWxV7nAkYDZwaW4hZue9+823AbSFJp6vF8F1vjEYR4YrH2IAkoJkPYHkXGMi5G+wtmfYnGvB2EHuzQAbm3FuKg0A7Xgpj3W3d6i6PGZVkflZXL5keXtNs/eqj+Yn+1eoYjPArt0nRuAuc4sF3OcT3kkn2lOM0DAP8ADb5LM5m6jh4iPA+RSxTu+K7yK7m3RcQ2Mb5BPCij+I3yCW4dHDI9HPOxrv8AiVbUHRKWTaHN72rsDYmjYB5J5hCTbJLg5xR+jRztshH+1WkfoqO6oI8PwW4a9OtmUeR3Rg3+i2oHqVI8cQ+optvQPSTD2Jx3iV4+5dEbMnBMlQb2Yyi0ZpiLZJFJye8n22U8dINLx+vQxyfw33+o39i0wmShUKyFJ2yE22qMm/0j1Mf99o2ZvEgv+ssKXS+l+mJtLFPFzIa8DvAs72LVCp52QNR4+361t62N/h/RswPDkX4v2MrXUuja6dtTBVxw1jLYJWvAdcbBLFJYSN2giwOZzV9oacgzGXC1znMe8AhzNZh1bnRu+E1wYxwyvmQRcKS6QHaGnvAPsKKNrWm7WsBta7WtBtttcAG11HZ7pUPd7N2TBOT6osOLrjxDdvnbuTPVW4g913PFw0kmwvtwMHZB52vxKLW+CEbQCXXcSeLiR5bPNS2islAk8h7T3nYPBONA+79FRtaj1yNoWSkeJRRMlCoRtCyUHpQcoU1a1ou4gbhzPADeVBn0k7GG5sB2Ws6V+8hrRcMFt5tx3KLQ0yyrqkWLO05xHqMIDrHK99w5qspjiGFtnEOPZjL2s3jtyD1zmDx5pympMjiGBpIOFpIdl/mPbt5j2hO/2m0C0LRhvYyZNjBPzvhHLhusSo0SsUYGRAPmIc4WwgDsg/MaTmb7zmhXVbiPiscL2AJkfe4wgOADdxvw81Bmcbi7u04utJIBj3i1OzuG7btspFLSk5kFgN8WIkyvBzGJwPY27LnflwKCxMDyCGi/HVRn1eBmebEnYCLqypdH29c34NGTG/6W7uF+SVTMZGMLGgDM5cSntcEqYWCp9R3+l31FNUAyPelVFRZp37vPL70dE3shPtFkHzJGIkkzPefrSdaoU0/adbMYnC4z2EpGuWWjeWGtQ1qgCoRipSGT9alCVQNej6wgCwbOnBOqzXpQqEAWglR9YVZ1tGKlFAWfWUfWVV9YQ6wr4YJSKZ5ox9y06ygKhVYqEsTroQwqKME825lo2dONl5qqFQltqFPYV7y11yPWqsFUj6ylsHuLPXpQmVV1lMO0ttDO1ba69mN73fcEbA3l66YAXJyG0ncok2lbA4bADbI/KPibG93cMt6phOZcyMYz2hzI2nbcN2yjxt5p9gaO3IcbhexIybyYxosMuV0tgb0TI4y52K1wc9ZLcutl2Y2ZYBwJ4ecpszIzYXdI4HK93vta9ycgPV28AqabShJsTqwdm0zEfGa0A4fEXPJMOqc8JJad7AS57rEZvlF7NJ3ZbN2aXTHvLbrrn3a/C4g5sY4MDLZ4pHX2ZW3jPduXFOZSHCzyL9ogCNlz8AWOMix8+YUCKK7QH2DWkkRsJwbrF1/Wcpjar+gG5LphvLClgDLn1nuN3PO0k7e4cgpPWVUGtSTWp9MN5ddZQFUqU1iI1qOmLqF06oJsBbbn3b7c1bxNs0Dks5od+N/db2/0BWmWfKq4LsTvk41XaIjMr3ML4n43nFG4i5LjclpuD7FElNVHm0x1Lfiu95l7gRdjvGydrqr32Qf/ACP/AO4pk1qyuJuTGmdKY9krZIHcJWkDwcLjcVZQ17Xi7HBw4tId9SqqoskFngHnvCpanQ0TTiwu23xwkse0cwDY58Adm5KiVmybVJXW1hRPVNF452zNG3EAHN5HFn7dxTbemcjf72Id7SW38Dce1NQBzSN+KlGKlYuLprEduNvMjEPNt/qUyHpDG+2GRvdex9q14tNGXujJl1Lh7M1IqUfW1nuvFEK08V0YaWMTmz1rZoutJQqlnBXHih108Vd0jO85pRVc0Yq1mhWnilddKfTF10aUVfNH1zmsz1w8UOunijpi65qBWJl+lxmG9ojadjW97j+sllZqhx3l175GwA8NpO+6cbKfhOJtszsAOQCfSI+oL7rePaQ+xuACWxjcbna4jPL8U+w3sZHYiDcAZMHc3f3lUHXTxTLtKE7Db5xBsO7il0g9QjWvrwMybDvt9aiz6WJNgdWNziQ0uPAAg/rgsvrcRue1ceu4+QDdluX1KRHKNpOI8XWJz3DgMzkjpC9QXkbyfVuwHa93967jt9UG52Z7fGZBUtYLNy48TzJ2lZvrnNF1tHSH6hGpOkRxSDpEcVlzWJLqxPokXqUaZ+lBxTbtLDisy6sKSapS6JW9WjS/2uknSyznWykOqin0UR9UdZ6CDHG6Q73ED/bl9ZctWqvo1o/U00TDtDRff2jm7PhclWi4GaW6baPRYYtQVnnrSk/v0v8AFl/73KPr01pSX3+axBGum2fxHKMHFdCOltWY567a6J4mShOoAKUrlpYmeX9QY/KL2LThPEAZ9/FRZje4eAL/AAg0EOPzh5cE4jCuWCKM0tZORWTaHY45e9u4tuWnw3KtqdESNzwh3NmYPgtG6Pgd1rbkhuRtm08NxVWTSY5+1FuPXZYe9/RmZgrXxmwc5p4XNvEf0VpT9I3j12hw4jsn8FZSQh2RaO5wFj3b1XS6EYfUux3DaPBZ/T5sX9uX8+xo9VgzcZY/7/5yWEGm4n5YsJ4Py8jsKmh//lZWbREg3B3dtPmo7JpIj2S5h+KdnkclNavJD+7ErloMeTnDP/T/AJ/4bIPR6wqgpukZ/wAVv+5n4FW9PWMkF2OB5bx3jaFsx6jHk+VnOzabLh+ZcefYkh5Q1iaxIsausz8j+sQ1iZxIY0bhcj2NJ33Jum8aGNFoOR/GhrExrEWsRuCmP6xDWJgyItYjcG0kaxFjUfWIsaW4ewk40kvUcyJOJLcPYSTIrroXo/rFbEzc06x3+llju+dhHeQsrPWWyGZ9g/E8l1b0MaFwwSVTh2pXYWE7cDNpvwLr7PijgsWo1ainGPL+x0tLoXJqcuF9zpACNBBcU755G0tXPjrKktP/ALme4Ow++v2hWlBXiVuIAjOxB48jwQQW7RZJb9l8GHX4odPfXJKDkq6CC65wWKCNBBMiC6JwvtRoIABaPBNubbmLeKCCTJR7gcbDPMc93cid6ufaHB1su5BBRZNEaXQ8TtgLT8029iiSaAIzY8ZbyCCPEIIKt6fHLui2OrzQ4Uv15EN0tJHk+zwN/wALztn4qzpqsPbiF7c/6IILNhyS6jg3aNmpww6SyJU/oPB6PGggtyZy6DBREoIJiCuhdBBJjCujuiQTHQCUESCiwoCr62vIJa3K1rnv4IILLqpyjDg36HHGeT4ldIGj6XG5o+M5rGjddxAGLlcr1BonRzYIIoW+rGxrAchfCALm287fFEgsGdKMYpeLOlgk5Sk35omIIILKaj//2Q==" style="cursor: move; height: 198px; width: 255px;" unselectable="on" width="255" /></span></strong></span></span><span style="font-family: Arial;"><strong><span style="color: black;"><span style="mso-spacerun: yes;"> </span></span><span style="color: blue;">- “coordinación por contrato o<o:p></o:p></span></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; text-justify: inter-ideograph;">
<strong><br /></strong></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt; text-justify: inter-ideograph;">
<span style="color: blue;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><span style="font-family: Arial;">integración vertical parcial”.<o:p></o:p></span></strong></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<strong><br /></strong></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<span style="font-family: Arial;"><span style="color: purple;"><strong>En la <span style="color: blue;">“integración vertical”</span>, empresas pertenecientes a diferentes sectores de:<o:p></o:p></strong></span></span></div>
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<li><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt 18pt; text-align: justify; text-justify: inter-ideograph;">
<a href="https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcROxG6EtMTnntmaYdZrKFE9hz_0OKeRzrTYHAwGUmUZEiHtdMyU5g" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><strong><img alt="" border="0" class="rg_hi uh_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcROxG6EtMTnntmaYdZrKFE9hz_0OKeRzrTYHAwGUmUZEiHtdMyU5g" style="height: 194px; width: 259px;" width="259" /></strong></a><span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>la agricultura </strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>la industria y </strong></span></span></div>
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<strong><span style="font-family: Arial;"> </span><span style="font-family: Arial;"><span style="color: purple;">el comercio, disponen coordinar sus propias actividades surgiendo así “figuras contractuales”</span></span></strong></div>
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<span style="font-family: Arial;"><strong><span style="color: black;"> </span><span style="color: purple;"> Las integraciones a la vez dan lugar a lo que se conoce como la <span style="color: blue;">“interprofesionalidad”</span>, la que se manifiesta a través de los:<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>acuerdos “interprofesionales o intersectoriales”</strong></span></span></div>
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<strong><span style="font-family: Arial;"><o:p><span style="color: purple;"> </span></o:p></span><span style="font-family: Arial;"><span style="color: purple;">“acuerdos colectivos” y </span></span></strong></div>
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<strong><span style="font-family: Arial;"><span style="color: purple;">los “contratos tipo de compraventa homologada”.<o:p></o:p></span></span></strong></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong> En tales casos, ambas partes de la relación se conforman colectivamente, es decir:<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span>un grupo de empresarios agrarios por un lado y <o:p></o:p></strong></span></span></div>
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<strong><span style="font-family: Arial;"><span style="color: purple;"><span style="mso-spacerun: yes;"> </span></span></span><span style="color: purple;"><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><span style="font-family: Arial;">un conjunto de empresas industriales y/o comercializadoras por el otro.<o:p></o:p></span></span></strong></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong> Se formaliza a través de <span style="color: blue;">“relaciones contractuales”</span> que abarcan alianzas estratégicas, como los:<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span><span style="color: purple;">joint ventures</span></strong></span></span></div>
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<span style="font-family: Arial;"><strong><span style="color: purple;"><span style="mso-spacerun: yes;"> </span>consorcios</span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: purple;"><span style="mso-spacerun: yes;"> </span> contratos tipo calidad alimentaria</span></strong></span></div>
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<strong><span style="color: purple; font-family: Arial;"> Co</span><span style="font-family: Arial;"><span style="color: purple;">ntratos</span><span style="color: purple;"> agroindustriales, etc.<o:p></o:p></span></span></strong></div>
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<span style="color: purple;"></span> </div>
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<span style="font-family: Arial;"><span style="color: black;"> </span><span style="color: blue;"><strong>Ventajas de la integración vertical<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong>- flexibilidad de la producción y externalidad de costos fijos<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span><o:p></o:p></strong></span></span></div>
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<span style="color: purple;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><span style="font-family: Arial;">ahorros de costos y seguridad en el abastecimiento (no obstante, las empresas carecen de la capacidad o los recursos necesarios para poseer y dirigir toda la cadena de valor de actividades)</span></strong></span></div>
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<span style="color: purple;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span></span><span style="font-family: Arial;">promueve la adición de valor y la mejora en la calidad (los contratos son la alternativa)</span></strong></span></div>
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<span style="color: purple;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span></span></strong></span><span style="color: purple;"><strong><span style="font-family: Arial;">los gastos de aprovisionamiento y comercialización decrecen</span></strong></span></div>
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<span style="color: purple;"><strong><span style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><span style="font-family: Times New Roman;">-<span style="font: 7pt 'Times New Roman';"> </span></span></span></span></strong></span><span style="color: purple;"><strong><span style="font-family: Arial;">permite reducir la incertidumbre sobre el volumen y precio.<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><span style="color: blue;"><strong> “Desventajas” de la integración vertical<o:p></o:p></strong></span></span></div>
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<span style="color: purple;"><strong><span style="font-family: Arial;"><o:p> </o:p></span><span style="font-family: Arial;"><span style="mso-spacerun: yes;"> </span>1) “Aumento de costos”. <o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>a) el aumento del apoyo operativo implica una mayor fracción de costos fijos y un mayor riesgo para el negocio<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>b) mayores requerimientos de inversión de capital<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>c) posibilidades de mayores gastos generales.<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong>2) “Pérdida de flexibilidad”. <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>a) se reduce la flexibilidad para diversificarse<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>b) se restringe la posibilidad de recurrir a diferentes distribuidores y proveedores<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>c) mayor dificultad para competir cuando el contexto se torna negativo<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>d) barreras de salidas más altas y mayor volatilidad de las ganancias<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>e) mayores dificultades en deshacerse de procesos obsoletos.<o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong>3) “Penalidades de equilibrio”. <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>a) obliga a la empresa a mantener un equilibrio entre las diversas etapas de la cadena de valor. <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>4) “Penalidades administrativas y de gestión”. <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong>a) obliga al uso de incentivos internos (en oposición a los incentivos de mercado), que son más arbitrarios y pueden producir una fuerte distorsión, si no se aplican adecuadamente</strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong>b) podría afectar en forma adversa el flujo de información hacia la empresa por parte de los proveedores o clientes <o:p></o:p></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span></strong></span></span></div>
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<span style="font-family: Arial;"><span style="color: purple;"><strong><span style="mso-spacerun: yes;"> </span>c) puede imponer una carga adicional sobre la estructura de la organización, los procesos gerenciales y los sistemas, a fin de manejar la creciente heterogeneidad y complejidad.</strong></span></span></div>
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<span style="font-family: Arial;"><strong><span style="color: blue;">Al menos en Argentina:<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: blue;"><span style="mso-spacerun: yes;"> </span>- la “cadena de valor” y<o:p></o:p></span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: blue;"><span style="mso-spacerun: yes;"> </span>-<span style="mso-spacerun: yes;"> </span>la “integración vertical”</span></strong></span><span style="font-family: Arial;"><strong><span style="color: blue;">, aún es tarea pendiente de juristas y legisladores.<o:p></o:p></span></strong></span></div>
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María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-18259526057894529132011-11-09T21:16:00.000-08:002011-11-29T14:39:21.627-08:00INSTRUMENTOS LEGALES DE LA POLÍTICA AGRARIA COMUNITARIA EUROPEA<div dir="ltr" style="text-align: left;" trbidi="on">
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"> </span><span style="color: #38761d;"><span style="color: #38761d;"> </span></span><span style="color: black;"><span style="color: purple; font-size: large;">- En <personname productid="la Comunidad Europea" w:st="on">la <u>Comunidad Europea</u></personname> (CE) hay una verdadera Política Agraria (PAC) que ha puesto en práctica diversos <span style="color: #38761d;">“instrumentos legales”</span> para implementarla, según las épocas. </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: black;"><span style="color: #38761d;">- El <u><span style="color: purple;">Libro Verde de <personname productid="la Comisi�n" w:st="on">la Comisión</personname></span></u> propagó<span style="mso-spacerun: yes;"> </span>un cambio en la “política estructural”, consistente en: </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;"> 1) aumentar la competitividad de las explotaciones agrarias</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;"> 2) mejorar las condiciones de vida y de trabajo</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;"> 3) <span style="mso-spacerun: yes;"> </span>economizar la energía</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;"> 4) contribuir a la protección del medio ambiente. </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;"> - Sus instrumentos fueron: </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;"> a) el ajuste del régimen de ayudas a la inversión, más orientadas al mercado</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;"> b) las ayudas a la instalación de jóvenes agricultores; la concesión de primas por Ha. a los agricultores que acepten prácticas compatibles con el medio ambiente</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;"> c) las medidas de reforestación especiales; las jubilaciones anticipadas</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;"> d) la extensificación de la producción.</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: #38761d;"><span lang="ES-AR" style="color: black; font-size: 12pt;"><span style="color: #38761d;">- En el año <u><span style="color: purple;">1.989</span></u> aparece una nueva figura, tal es la <span style="color: purple;">“ayuda transitoria a la renta agraria”</span> (Reglamento CE n° 768/89) que tiene por objeto mantener la renta cuando esté en curso un proceso de adaptación que afecte a la estructura de las explotaciones o cuando se induzca una diversificación de las actividades hacia otras no agrarias, figura que se<span style="mso-spacerun: yes;"> </span>convierte luego en un elemento crucial en la nueva PAC.</span> </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span lang="ES-AR" style="color: black; font-size: 12pt;"> <span style="color: #38761d;"> </span></span></span><span style="color: #38761d;"><span lang="ES-AR" style="color: black; font-size: 12pt;"><span style="color: #38761d;">- Se aplica el <span style="color: purple;">“régimen de retirada de tierras de labor”</span>, conocido como <span style="color: purple;">“set aside”</span>, para reducir las cosechas de los grandes cultivos y auxiliar así la acción de los mencionados estabilizadores y el <span style="color: purple;">“régimen de ayudas comunitarias a la jubilación anticipada”</span><span style="font-size: x-small;">(Reglamento CE n° 1.096/88, régimen comunitario de ayudas a la jubilación anticipada, derogado por el reglamento n°</span></span><span style="font-size: x-small;"> <span style="color: #38761d;">2.079/92 -éste último modificado por el reglamento n° 2.773/95, actualmente derogado por los reglamentos del Consejo CE<span style="mso-spacerun: yes;"> </span>n° 1.257/99 y de <personname productid="la Comisi�n CE" w:st="on"><personname productid="la Comisi�n" w:st="on">la Comisión</personname> CE</personname> n° 1.750/99).</span></span></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span lang="ES-AR" style="color: black; font-size: 12pt;"><span style="color: #38761d;"> </span></span><span lang="ES-AR" style="color: black; font-size: 12pt;"><span style="color: #38761d;">- La <u><span style="color: purple;">reforma de <personname productid="la PAC" w:st="on">la PAC</personname> iniciada en 1.992</span></u> contribuyó a imprimirle a la misma, de modo irreversible, los signos de una "filosofía nueva": </span></span></span></span></strong></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQOwn0ASl_d3oifx_VDMeb_PftOumZvoDLeh34e1eGVCEZOQDBQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="277" data-width="182" height="277" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQOwn0ASl_d3oifx_VDMeb_PftOumZvoDLeh34e1eGVCEZOQDBQ" style="height: 277px; width: 182px;" width="182" /></a><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span lang="ES-AR" style="color: black; font-size: 12pt;"><span style="color: #38761d;"> a) del “sostén de los precios” se ha pasado progresivamente a “medidas de sostén directo del rédito de los</span> <span style="color: #38761d;">productores”</span></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span lang="ES-AR" style="color: black; font-size: 12pt;"><span style="color: #38761d;"> b) de las “intervenciones teóricamente ilimitadas para algunos productos”, se ha arribado a “cuotas de producción”</span></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span lang="ES-AR" style="color: black; font-size: 12pt;"><span style="color: #38761d;"> c) de los “pagos en función de la cantidad” poco a poco a la sustitución por “medidas que favorecen los productos de calidad” (<span style="font-size: x-small;">VENTURA, Sergio. I limiti della politica agricola comune, in Misure incentivanti e disincentivanti della prooduzione agricola. Limiti internazionale e comunitari. Istituto di Diritto Agrario Internazionale e Comparato, Nuova serie di pubblicazioni, 28. Atti del convegno Firenze 8-9 Novembre 1.996. Giuffrè Editore, Milano, 1.998,<span style="mso-spacerun: yes;"> </span>p. 59)</span>.</span></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span lang="ES-AR" style="color: black; font-size: 12pt;"> <span style="color: #38761d;"> </span></span></span><span style="color: #38761d;"><span lang="ES-AR" style="color: black; mso-ansi-language: ES-AR;"><span style="color: #38761d;">- </span></span><span style="color: black;"><span style="color: #38761d;">A <u><span style="color: purple;">principios de los 90</span></u>, se introdujeron “reformas sustanciales en el sistema de prácticamente todas las <span style="color: purple;">Organizaciones Comunes de Mercado (OCM)”</span>, ya<span style="mso-spacerun: yes;"> </span>obligados</span> <span style="color: #38761d;">por las presiones internacionales (las Rondas de Uruguay y de Marrakech en el seno de <personname productid="la Organizaci�n GATT" w:st="on">la Organización GATT</personname>, hoy OMC.) que exigieron a <personname productid="la CE" w:st="on">la CE</personname> la reducción de los precios agrarios europeos, para su igualación con los que rigen en el mercado<span style="mso-spacerun: yes;"> </span>mundial.</span></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"> </span></span><span style="color: black;"><span style="color: #38761d;">- Se implementó una <span style="color: purple;">“política de reducción progresiva de los precios controlados o intervenidos”</span>, ya que en una economía global y cada vez más abierta, este proteccionismo a ultranza resultaba cada vez más difícil de sostener. </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: black;"><span style="color: #38761d;">- Se <span style="color: purple;">"sustituyeron las ayudas a través de los precios"</span>, muy disminuidos, por unos pagos compensatorios o subvenciones, definidos por unidad de superficie (por Ha.) y modulados por regiones.</span></span></span></strong></div>
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<span style="color: black;"><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"></span></strong></span> <strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;">- Se introdujeron <span style="color: purple;">"cambios sustanciales en <personname productid="la PAC" w:st="on">la PAC"</personname></span>: </span></span></span></span></strong></div>
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<a href="http://www10.gencat.cat/drep/binaris/pac_tcm112-171576.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="225" id="il_fi" src="http://www10.gencat.cat/drep/binaris/pac_tcm112-171576.jpg" style="padding-bottom: 8px; padding-right: 8px; padding-top: 8px;" width="300" /></a><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"></span></span></span></span></strong> </div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> a) desaparece el <span style="color: purple;">“sistema de preferencia comunitaria”</span> instaurado por el art. 44 del Tratado de Roma, derogado por el ap. 28 del art. 6 del Tratado de Ámsterdam” (1.997), ya que suprimiéndose los “prelèvements” y además, aplicando tarifas aduaneras cada vez más reducidas, el mercado interior se fue acomodando a los precios internacionales</span></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> b) el agricultor o ganadero, que antes recibía sus ingresos por el precio de sus mercancías, actualmente los reciben por pagos compensatorios directos del FEOGA</span></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> c) hay una nueva filosofía de la producción: el abandono del productivismo, la búsqueda de menos producciones pero de mayor calidad</span></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> d) la introducción de nuevas</span> <span style="color: #38761d;">concepciones<span style="mso-spacerun: yes;"> </span>en la actividad agraria, como la idea de que el agricultor es algo más que un productor económico, cumple además otros roles, es el guardián de la naturaleza que lo circunda y sobre la cual aplica<span style="mso-spacerun: yes;"> </span>su trabajo, debe cuidar el paisaje<span style="mso-spacerun: yes;"> </span>y el ambiente rural, debe realizar a veces tareas de conservación del mismo e introducir otras actividades económicas alternativas (actividades recreativas, turísticas (agroturismo), artesanales, servicios medio ambientales)</span></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> e) se habla de una "<span style="color: purple;">agricultura “plurifuncional”</span> que entraña otras actividades, además de la agricultura, por las cuales debe compensársele y, de este modo cambia el sistema de financiación del FEOGA, el que ya no subvenciona vía precios, sino vía ayudas compensatorias. </span></span></span></span></strong><br />
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<a href="data:image/jpg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAkGBhQSEBUUExQVEhUUFhYQFBUUGCAUFRQaGBUYFRYTHhcYHSYgFxkvJRQbHzsiJSopODgvFh4xNjAqQSYrLCkBCQoKDgwOGg8PGTUkHSQtMC0yLCo1NSk0LSwsLSwpLCk1KiwtKjUsKSwyLCwsKiksMywqLjAsLCkuLCwsNSwpLf/AABEIAEQAoAMBIgACEQEDEQH/xAAbAAEAAgMBAQAAAAAAAAAAAAAABAUBAgYDB//EADcQAAIBAwIDBQYFBAIDAAAAAAECAwAREgQhBRMxBiJBUZEjMlNh0dIVF3GB8BQWQmJS8Qexwf/EABoBAQACAwEAAAAAAAAAAAAAAAABAwIEBQb/xAAlEQACAgEEAgIDAQEAAAAAAAAAAQIRAxIhMVETFGGhQXGBwQT/2gAMAwEAAhEDEQA/AOIpSlexPNClZVSTYbk7D99hVrwHiCaactNCJbBkwIsQ3unc9Niw/l6ozZHCLcFqlXH5ZlCKb3dLsr9Jo3lcJGpdjsAouetr7eG/Wmr0bxOUkUow2IIt42vv4fOt4te0c3NjsjKxZLCwXqAQN7bH5/vSTXGSbmyWcswZ7i4boDddr3A+X7VF5dd0tNf2+uqMqjXzf0RqVa8d4impmDQwiIEKgRRclvdG497YKP5eqoi37bf/ACpw5HOKc1plXHRjOKT2drsUFKCrnwYn3elRp9eFmjjIJMvMsfAYLmb1BHaqAe+xjOTixVm2SXklyUBCrlYXJHUXrkakjo0y3pVM3aePNFuoydke5buBXaINcIQLuuAyKi99za1S9DxyGZykb5MMiRiy+4/LcgsoDWbY2vY286akKZOpVTpuPFyx5WMaNIjSGRbjlkhm5Y71u7XpL2igW15N25eIVHdm5qs8dlVSTcKTsPDe1NSFMsqVVN2p0wVm5ostrnF97vywV7vtFy7t0yF9r1t/cmn7vtB3r27rd2z8sl+77IZd3v477U1LsUyzpULT8ZieQxq93GRtiwBwYK+LFQr2JAOJNr71NqU7IPhFKUrrnPJXDNe0Eqyp7yHL5eVjbqvyrPFeJvqJWlf3mte3QWFth4Dxt86mcE42kCSq0KS81cAWUEp1udx3twpxO21VF604Q1Z5TlCmlSl2uX+qZY3UEk/4KUpW2VkzhHFH08olT3lvYH3TcW3HiPG3yrXievaeVpX6ucreA+Q/1qKDVvxzjSTrEEhSLlrgSoAL26HYd3ct3RtvWpOGn/ojOOO2005dJb/230Wp3Bpv+FRQUoK23wVH2jiXDWkeN0flyRMxUleYpDqUZWXJSRY+DDcCqxux4KOplYl4ZIWbEbmSfntJa9hvsF8vGrzV6tIlLyOsajqzHEC5sNzWdJqVlQPGwdD0Zd1Ph1Fcdxi3udFNooP7O98CYhZWvMuAJcDUPqFVWy7hvIVJsbjwB3qbw7s8InjfMty11C2xtfnzLMT12tjb538KtZZAouxxFwtztuxso38TWuq1CxIXkYRqu7M5xA3sCSenUD96aYonU2UsHZfFnN4SsjSsx/pwJwJcrqJ+Z/ta+P7V56HsmUkR3m5hjMFrRhARBFJEo987kSXJ8x0F9rzR61JVyidZFuRkhyFx1FxXvgfI+lRoiNTOTn7GuEjWOa5hEUUOSAcuNZ0lJbvHmv7NR/jsvgTetpewqs2bSBma/OyjyD3lMpxXO0fvFe9mLEbEi9dVifI0xPS1PHEa2UGg7MNHq/6hp2lNpVAZTe0jBrZFyNsQBZVFh0vvV9WsModclIZbkZDcXBKkX/UEftW1ZRSXBDbfJ8IpSldc5xL4VLGsyGZc4wbuu9yBvtYjfbx28624vNHJO7QpgjHJV3J37zXuT8+m1hUKrPs/xv8ApZS/LWW6lcXAtvte9iRsSNvPetXNCUW82NOUkqUbpP8Ay/kthJNaJbK+SspVjw9opNSDOSsbMWYrZbAb2xAtawtZQOu1Y1jxR6kmEl4lcFS1myW9zsRa1jaxH61l53r8el3V/H6vsjRtqva6McFnjjnVp0LopyZdw2wyWw8fDY7WNePE5I2lcxLjHkcASSbeF7+P8FSe0HGv6qXmYLFsBigAG3jcC52t1v0qtrHBjcms001JqnG7S/P6v5EpJLQt1fIoKUFbT4Kz7RxvSCSLFpOUA8bl8jHYK4awcEFTta4Iql4p2Wadi0eo7rpirs7yyKOW6FBIXOSEtkb3Nx+lrnjmiaWIKioxEkcmLnFWCOGIJxa3TyNUS9ndUJg6SLDGzmRoYXZVQlgTbuYy3AsclABuQN71xJq3wdOL25MajsQxkJSVETMNGLMWgAZmtH3rAnLfb/FalQdl3XSzQ8xAZDEy4ZhEMfLJb3sgzGPIkEbtcedQ4eB8QHLHOWySK5JnmZ2UPGWDXGMlwrixAAuLAbmvWLs5qljW8zyMBAGB1Uyh8U9v3xcpd7MCBewt3bkVjXwZX8npNwKZzbnpeyK4LyzMAk3NFmkctc7qb/KqziXZIxR2WeJDylVcmMcjsIeW6BmcDBmPMPjc9ehr203ZTVoSxkV2a3MxleBpd2JBlRMl3INx1x361O4j2ZmmEOUwzj0skDSYq2cj8ncq6MMDy2uRY7i1Rp24F0+SJ/ZEmeQ1HLFnCrFcCDLO3LyDEDvgkXW9v0tO0/Z1hp5IuZHdpEfBcuSoUJlEQWys2JY7/wCZ6+NbqOD6yIMweR0BjUQwyyE8sMgMYsuSYhSM4xkRckG+2eH8E1xjjZpWVj3iGmkVozlGcmAUiY4qy4Mbd79bSlW1Dfsk8F7HPBNHIZgwQEYr3QLl+4LgnDv3tkN99+tdUrA9CD4bb9Otchqez2u5WEeoORRbs2olyEgSQMwIF8blDjsO708+h4JomiixexYvLIcenfkZx4D/AJVnDbajGW+9nMfkrq/i6f1f7Kfkrq/i6f1f7K+z0rX9/P39F/p4uj4x+Sur+Np/V/sp+Sur+Np/V/sr7Fqg5RhGQHt3S24B87Vzg4+6s0TSIZhNDFiAAcAkbzS4dQnvm56bU9/P39D08XRwH5K6v42n9X+yn5K6v42n9X+yu3l7elITI0SKbIyrzDYh4TPYnDZgoG3+w3qz4v2iaFYysQZnQysrPjiAY1xBCm5LTKvhU+9n7Hp4uj5r+Sur+Np/V/sp+Sur+Np/V/srvW7bWeJDGmTuUa0nugTPFmt0GQ9m7eGy/OvNu3LCLMwqCxjxHN7vtIWnAZigxYKo2APvCnvZ+x6eLo4b8ltX8XT+r/ZQf+FtX8bT+r/ZXfa/toYonkMagBzEoaQgsUjLyXshAsQVtc3Ir37RdpWghXFVEksTuod8QGAQBRsc3ylWy7XsdxUe9n7+h6eLo3/AZPNfU/Sn4C/mnqfpW3Bu0ZmllQoAsOQMmQJJR2jOS27l8CRudhVQnbp49PnKiF7Iw7+IIeJp7HubMFC7b+8N6q8+Qs8EC1/AX809T9KfgMnmnqfpUXVdtcC/s07pVMTLZwzcvdhjZY7yWyvvj03qx4Jxt5ybxhFVULHPI5ugfG2IFgGBvfxG1PYyDwQPD8Bk819T9KfgMnmnqfpVTwjtcxAkklUq7IMc4QiLI/dY4Eutl/523261Oj7YMYzJy0VPYqGaTEZTBWXI42VQrqSfna1PPkHggSPwF/NPU/Sn4DJ5p6n6VDh7c3YXjVVCB39pd1vC0xbDC5jAUd4298beFTODcWl1aCRcYQkpSQD2okAUXUNYYm5tf/X509jIPBAfgMnmvqfpT8Bk809T9Kv6VHszHggKUpWuXitSgvewv0v8vKlKAwYx5D0/aslB5D+f9UpQGDEPIelDGPIeB6eXSlKAyYwfAefSjID1ANKUACDfbr1+dYMQ8h6fK1KUAMYN9hv1261sFpSgNBp1HRR6Cs8sdLC3lasUoDWLRopYqoBc5MfEmwH/AKA9K9VQDoLfpWKUBtSlKA//2Q==" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="68" data-width="160" height="68" id="rg_hi" src="data:image/jpg;base64,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" style="height: 68px; width: 160px;" width="160" /></a></div>
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: black;"><span style="color: #38761d;">- Se destacan: </span></span></span></strong></div>
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<ul style="text-align: left;">
<li><div align="justify">
<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;">la fijación de objetivos en relación a la reducción de producciones y abandono de zonas cultivables,</span></span></span></strong></div>
</li>
<li><div align="justify">
<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;">induce a organizar un nuevo sistema de reforestación de viejas y marginales tierras agrícolas, para las q</span></span></span></strong><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;">ue también hay subvenciones.</span></span></span></strong></div>
</li>
</ul>
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<span style="color: black;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"></span></strong></span><span style="color: #38761d;"> </span><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> </span></span><span style="color: black;"><span style="color: #38761d;">- <personname productid="la PAC" w:st="on">La <span style="color: purple;">PAC</span></personname> de ésa época planteó la adopción de una política<span style="mso-spacerun: yes;"> </span>que favorecía <span style="color: purple;">“la calidad en relación a la de cantidad”</span>: </span></span></span></span></strong></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcQwsfT7hMRtiCizahOGapUDmA7Lbp0rn6IvJjZKwrkiNDiFwqwIR-c9Y7o0" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="rg_i" data-src="http://t1.gstatic.com/images?q=tbn:ANd9GcQwsfT7hMRtiCizahOGapUDmA7Lbp0rn6IvJjZKwrkiNDiFwqwIR-c9Y7o0" height="54" name="QCRpQLI56cZzmM:" onload="google.stb.csi.onTbn(0, this)" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQwsfT7hMRtiCizahOGapUDmA7Lbp0rn6IvJjZKwrkiNDiFwqwIR-c9Y7o0" width="158" /></a><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"></span></span></span></strong></div>
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<br /></div>
<div align="justify" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> 1) incorporando al cultivo áreas naturalmente dedicadas a específicas producciones. </span></span></span></span></strong></div>
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<br /></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> 2) Apoyando la conversión de los terrenos marginales y de aquellos en<span style="mso-spacerun: yes;"> </span>los cuales la producción no podría ser remunerativa sin la incorporación de ayudas públicas, dirigiéndolos a la conversión forestal o bien a </span><span style="color: #38761d;">través del incentivo de cultivos sin la utilización de químicos de síntesis<span style="mso-spacerun: yes;"> </span>y </span></span></span></span></strong></div>
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<br /></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> 3) La ayuda a quienes adoptan un método de producción y de transformación<span style="mso-spacerun: yes;"> </span>de los productos agrícolas denominados<span style="mso-spacerun: yes;"> </span>biológicos u orgánicos o ecológicos.</span></span></span></span></strong></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcQnMGWU-BB2Wz-OhoSL1W2ByaQe9Nwbn9MfZSjiJ8BzLFmDAwdE" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="121" data-width="162" height="121" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQnMGWU-BB2Wz-OhoSL1W2ByaQe9Nwbn9MfZSjiJ8BzLFmDAwdE" style="height: 121px; width: 162px;" width="162" /></a><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: black;"><span style="color: #38761d;">- Para <span style="color: purple;">“estabilizar las producciones”</span> <personname productid="la PAC" w:st="on">la PAC</personname> estableció las <span style="color: purple;">“cuotas de producción”</span>, previstas para determinados sectores como:</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;">el lechero y el azucarero, </span></span></span></strong><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;">extendidas de algún modo a la producción de:</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;">los cereales, oleaginosas y las plantas proteicas. </span></span></span></strong></div>
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<strong><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><em><span style="color: purple;">Las cuotas establecen</span> <span style="color: purple;">límites cuantitativos, posibilitando el retiro de la producción.</span></em></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: black;"><span style="color: #38761d;">- También se ha estipulado el “sistema de corresponsabilidad” que grava sobre el productor a fin de contener la producción. </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;">- El régimen del <span style="color: purple;">“set aside”</span>, que posibilita el congelamiento de los terrenos destinados a ser cultivados y el desplazamiento del sostén del mercado</span> <span style="color: #38761d;">al rédito de los agricultores, fueron recibidos favorablemente por el GATT en 1.992. </span></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"> </span><span style="color: black;"><span style="color: #38761d;">- Así operaron en <personname productid="la CE" w:st="on">la CE</personname> el set aside ya referido, relativo a medidas dirigidas a la contención de la producción mediante incentivos a la reconversión y a la agricultura extensiva (Reglamentos CE: n° 1.094/88,<span style="mso-spacerun: yes;"> </span>medidas dirigidas a la contención de la producción mediante incentivos a la reconversión y a la agricultura extensiva;<span style="mso-spacerun: yes;"> </span>n° 1.096/88, sustituido por el reglamento n° 2.079/92, retiro anticipado de los agricultores</span> <span style="color: #38761d;">de la actividad agrícola (derogado por el Reglamento CE n° 2.079/92 el que fue modificado a su vez por el Reglamento n° 2.773/95, actualmente derogado por el Reglamento del Consejo n° 1.257/99 y de <personname productid="la Comisi�n" w:st="on">la Comisión</personname> n° 1.750/99).</span></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"> </span></span><span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="color: black;"><span style="color: #38761d; font-size: small;">- A su vez obra otro reglamento del año 1.992 (<u><span style="color: purple;">Reglamento CE n° 1.765/92</span></u>) instaura el<span style="mso-spacerun: yes;"> </span><span style="color: purple;">“nuevo régimen de intervención y plantea la abolición del viejo sistema del set aside e introduce la obligación de congelar el 15 % de la superficie haciendal”</span>, condición necesaria para obtener la ayuda a la producción establecida en razón de las hectáreas cultivas por un monto determinado del promedio medio, por área geográfica, previamente comunicada por los Estados miembros a <personname productid="la Comunidad Europea." w:st="on">la Comunidad Europea.</personname> </span></span></span></span></span></strong></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: black;"><span style="color: #38761d;">- Se plantea la <span style="color: purple;">“cuota de producción”</span> como un instrumento estratégico<span style="mso-spacerun: yes;"> </span>para el correcto funcionamiento de la ayuda a fin de que ésta no incida en los consumidores ni grave excesivamente sobre la colectividad.</span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="font-size: small;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span></span><span style="color: black;"><span style="color: #38761d; font-size: small;">- Tampoco es ajena a <personname productid="la PAC" w:st="on">la PAC</personname> el <span style="color: purple;">“retiro anticipado de los agricultores de la actividad agraria”</span>, ya obrante desde 1.988, conforme se señaló, sustituido en 1.992, derogado en junio de 1.999 (Reglamento CE n° 1.096/88, régimen comunitario de ayudas a la jubilación anticipada, derogado por el Reglamento CE n° 2.079/92, éste último modificado por el Reglamento CE n° 2.773/95, actualmente derogado por los reglamentos del Consejo<span style="mso-spacerun: yes;"> </span>n° 1.257/99 de <personname productid="la Comisi�n" w:st="on">la Comisión</personname> n° 1.750/99),<span style="mso-spacerun: yes;"> </span>pero para ser receptado en un sistema coherente de ayuda al desarrollo rural.</span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: black;"><span style="color: purple;">- <personname productid="la PAC" w:st="on">La PAC</personname> ha instaurado una “política de estructuras” y una “política de precios”, concretada en el Fondo europeo agrícola de orientación o de garantía (FEOGA). </span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="font-size: small;"><span style="color: black;"> </span></span></span><span style="color: black;"><span style="color: #38761d; font-size: small;">- En el seno del mismo, a través de la <span style="color: purple;">“sección orientación”</span>, se conceden ayudas estructurales para: </span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d; font-size: small;"> 1) La adaptación, el<span style="mso-spacerun: yes;"> </span>mejoramiento y la orientación de las condiciones de producción de la agricultura. </span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d; font-size: small;"> 2) La adaptación y el mejoramiento de la comercialización de los productos agrícolas al desarrollo de las posibilidades de colocación de los mismos y, mediante la “sección garantía”, son pagados los gastos relativos a la intervención sobre el mercado interno y externo, o sea las intervenciones sobre los precios, ello acorde con lo dispuesto por los art. <metricconverter productid="130 A" w:st="on">130 A</metricconverter>, 130 B, <metricconverter productid="130 C" w:st="on">130 C</metricconverter>, 130 D, 130 E del Tratado de Maastricht que modificó el Tratado de Roma, a su vez ordenados en el texto consolidado, luego del Tratado de Ámsterdam. </span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"> <span style="color: #38761d;"> </span></span></span></span><span style="color: #38761d;"><span lang="ES-AR" style="color: black; font-size: 12pt;"><span style="color: #38761d;">- A partir de <personname productid="la Ronda Uruguay" w:st="on">la <u><span style="color: purple;">Ronda Uruguay</span></u></personname><span style="color: purple;"><u> del GATT y el Acuerdo sobre <personname productid="la Agricultura" w:st="on">la Agricultura</personname> firmado en Marrakech</u> (1.995)</span> se inicia una época de <span style="color: purple;">“liberalización del comercio”</span>, atemperando el proteccionismo existente, al menos como compromiso a cumplimentar por los Estados partes. </span></span></span></span></strong></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcTzumhvh_S24zWle_ez3YsMZjj7brMUas-XD7YkHd8j42CpsGMfdQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="82" data-width="200" height="82" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTzumhvh_S24zWle_ez3YsMZjj7brMUas-XD7YkHd8j42CpsGMfdQ" style="height: 82px; width: 200px;" width="200" /></a><span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span lang="ES-AR" style="color: black; font-size: 12pt;"><span style="color: #38761d;"></span></span></span></span></strong></span></span> </div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span lang="ES-AR" style="color: black; font-size: 12pt;"><span style="color: #38761d;"> - No obstante esto, los países que han participado de tales negociaciones, han tratado de salvaguardar sus posiciones ya que una total liberalización aparece al menos en el Estado como imposible ya que</span> <span style="color: #38761d;">resulta necesario la protección de algunas actividades de los agricultores, sea pues a través de la orientación hacia un cierto tipo de producción y sobre todo en la consideración al ambiente.</span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span lang="ES-AR" style="color: black; font-size: 12pt;"> </span><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;">- Con <personname productid="la Declaraci�n" w:st="on">la <u><span style="color: purple;">Declaración</span></u></personname><span style="color: purple;"><u> de Cork</u> (1.996)</span> se reconoce que: </span></span></span></span></span></strong></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcSe3xYK1NuJ4G36Wd799Y43T4bqtoXlsg1-zAAzFmEdUnxs6xzG-g" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="174" data-width="290" height="174" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcSe3xYK1NuJ4G36Wd799Y43T4bqtoXlsg1-zAAzFmEdUnxs6xzG-g" style="height: 174px; width: 290px;" width="290" /></a><span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"></span></span></span></span></span></strong></span></span> </div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 1) <personname productid="la PAC" w:st="on">la PAC</personname> debe adaptarse a nuevas circunstancias. </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 2) El paso del <span style="color: purple;">“sostenimiento de precios”</span> a <span style="color: purple;">“la ayuda interna”</span> continuará. </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 3) Cada vez serán mas contestados los <span style="color: purple;">“pagos compensatorios”</span> derivados</span> <span style="color: #38761d;">de la nueva PAC de 1.992. </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 4) El concepto de “financiación pública para el desarrollo rural armonizado con una gestión adecuada de los recursos naturales y el mantenimiento y refuerzo de la biodiversidad y los cultivos está ganando mayor aceptación”. </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 5) Se afirma la promoción, por todos los medios posibles de las capacidades locales de “desarrollo sostenible” en las zonas rurales, la sostenibilidad, la simplificación de la legislación y la subsidiaridad. </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"> <span style="color: #38761d;"> </span></span><span style="color: black;"><span style="color: #38761d;">- <personname productid="La Agenda" w:st="on">La <u><span style="color: purple;">Agenda</span></u></personname><u><span style="color: purple;"> 2.000</span></u> (15/7/97) planteó nuevos objetivos a los recogidos en el ex art.<span style="mso-spacerun: yes;"> </span>39 del Tratado de Roma, actual art. 33 del texto consolidado que abren nuevas perspectivas para el milenio que se inició: </span></span></span></span></strong></span></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTGop1heQtGwsOCB3rijlK0723yCpAZtLTqU69610woyeCBJ_5zBQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="168" data-width="224" height="168" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcTGop1heQtGwsOCB3rijlK0723yCpAZtLTqU69610woyeCBJ_5zBQ" style="height: 168px; width: 224px;" width="224" /></a><span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"></span></span></span></span></strong></span></span></span> </div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> 1) El incremento de la competitividad, tanto en <personname productid="la Uni�n Europea" w:st="on">la Unión Europea</personname> como fuera de ella y en terceros países. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> 2) El alto nivel de seguridad y calidad de los alimentos. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> 3) La integración de los objetivos medio ambientales (agricultura ecológica, agricultura integrada, reforestación, protección d</span><span style="color: #38761d;">el paisaje etc.). </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> 4) La cohesión económica y social, la reducción de las diferencias de desarrollo, etc. para el logro del desarrollo sostenible. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> 5) Una sociedad unida e integradora basada en la solidaridad, en el alto nivel de vida, un medio ambiente puro, la libertad, la seguridad y la justicia. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="font-size: small;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;">- En <u><span style="color: purple;">Junio de 1.999</span></u> <personname productid="la Comunidad Europea" w:st="on">la Comunidad Europea</personname> dictó nuevas normas referidas a ayudas al “desarrollo rural”, a cargo del Fondo Europeo de Orientación y Garantía Agrícola (FEOGA): </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 1) <u><span style="color: purple;">Reglamento del Consejo de<span style="mso-spacerun: yes;"> </span><personname productid="la CE" w:st="on">la CE</personname> n° 1.257/99</span></u>, en<span style="mso-spacerun: yes;"> </span>el que<u> </u>aparecen las denominadas “medidas agroambientales, de carácter voluntario”, dentro de un paquete de medidas, medidas de acompañamiento de <personname productid="la PAC" w:st="on">la PAC</personname>, destinadas entre otras cosas a apoyar el desarrollo sostenible de las zonas rurales y a responder a la creciente demanda de la sociedad de servicios medioambientales, animando a los </span><span style="color: #38761d;">agricultores y a los ganaderos a utilizar métodos compatibles con la protección del medioambiente y la conservación de los recursos naturales. </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 2) <u><span style="color: purple;">Reglamento de <personname productid="la Comisi�n CE" w:st="on"><personname productid="la Comisi�n" w:st="on">la Comisión</personname> CE</personname> n° 1.750/99</span></u>, a fin de instaurar una “política común de desarrollo rural” que acompañe y sirva de complemento a otros instrumentos de <personname productid="la PAC" w:st="on">la PAC</personname>, en cumplimiento de los objetivos del ap. 1 y 2 del ex art. 39 del Tratado de Roma, actual art. 33 del texto consolidado, en la búsqueda de la cohesión económica y social, contribuyendo a las regiones menos desarrolladas como así también a las enfrentadas a dificultades estructurales.</span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"> <span style="color: #38761d;"> </span></span><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;">- </span></span><span lang="ES-AR" style="color: black; mso-ansi-language: ES-AR;"><span style="color: #38761d;">El <u><span style="color: purple;">Reglamento de 1.999</span></u>, agrega a las medidas introducidas por <personname productid="la PAC" w:st="on">la PAC</personname> de 1.992 (agroambiente, jubilación anticipada y repoblación forestal): </span></span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: #38761d;"><span lang="ES-AR" style="color: black; mso-ansi-language: ES-AR;"><span style="color: #38761d;"> 1) Un “régimen aplicable a las zonas desfavorecidas y a las zonas con restricciones ambientales”. </span></span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: #38761d;"><span lang="ES-AR" style="color: black; mso-ansi-language: ES-AR;"><span style="color: #38761d;"> 2) Otras “medidas de desarrollo rural deben formar parte de programas integrados de</span> <span style="color: #38761d;">desarrollo” y servir de complemento a las políticas de mercado, régimen que posibilita un marco jurídico único al FEOGA para hacer efectiva la subvencionalidad (aplicándose el principio de subsidiaridad), bajo determinadas condiciones, objetivos y criterios. </span></span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: #38761d;"><span lang="ES-AR" style="color: black; mso-ansi-language: ES-AR;"><span style="color: #38761d;"> 3)</span> </span></span><span style="color: black;"><span style="color: #38761d;">Se estipula como objetivo fundamental de la ayuda comunitaria a: </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> a) La “inversión en la modernización de las explotaciones agrarias” y el aumento de su viabilidad, incluyéndose dentro de este concepto las fases de transformación y comercialización de los productos agrícolas. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> b) La “reconversión y reorientación de la</span> <span style="color: #38761d;">capacidad de producción agraria, la introducción de nuevas tecnologías y la mejora de la calidad de los productos”. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> c) El “fomento de la producción no alimentaria” (lo cual aparece como una nueva orientación que se merece destacar). </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> d) El “desarrollo sostenible de los bosques”. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> e) La “diversificación de las actividades” con la creación de otras de carácter complementario o alternativo. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> f) El “mantenimiento y consolidación de un tejido social viable en las zonas rurales”. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> g) El “desarrollo de las actividades económicas y el mantenimiento y creación de puestos de trabajo” con objeto de garantizar una mejor explotación del potencial intrínseco actual. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> h) La mejora de las condiciones de trabajo y de vida. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> i) El “mantenimiento y fomento de sistemas agrícolas de bajos insumos”. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> j) La “conservación y promoción de una naturaleza de alta calidad y de una agricultura sostenible que respete las exigencias medioambientales”. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d;"> k) La “eliminación de las desigualdades entre hombres y mujeres” y el “fomento de iguales oportunidades para ambos mediante el apoyo a proyectos cuya iniciativa y ejecución corra a cargo de mujeres”. (Reglamento de</span><span style="color: #38761d;">l Consejo CE n° 1.257/99).</span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: #38761d; font-size: small;"><span style="color: black;"> </span></span><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;">- Como <span style="color: purple;">“medidas de desarrollo rural”</span> se disponen <span style="color: purple;">“ayudas”</span> para: </span></span></span></span></span></strong></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcQ-mz2XzxasaXS8QMXGn0F4l27JFrpNy33dpYTA0r8J3pyJfCco" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="96" data-width="102" height="96" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQ-mz2XzxasaXS8QMXGn0F4l27JFrpNy33dpYTA0r8J3pyJfCco" style="height: 96px; width: 102px;" width="102" /></a><span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"></span></span></span></span></span></strong></span></span> </div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 1) Las “inversiones en las explotaciones agrarias”. </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 2) La “instalación de jóvenes agricultores”. </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 3) La “formación profesional de los agricultores y de las demás p</span><span style="color: #38761d;">ersonas que se dediquen a actividades agrarias, forestales y a su reconversión”. </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 4) El “cese anticipado de la actividad agraria”. </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 5) Las “zonas desfavorecidas y zonas con limitaciones medioambientales específicas”. </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 6) La “utilización de métodos de producción agropecuaria que permitan proteger el ambiente y mantener el campo” (agroambiente). </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="font-size: small;"><span style="color: #38761d;"> 7) La “mejora de la transformación y comercialización de productos agrícolas; la silvicultura; el fomento de la adaptación y desarrollo de las zonas rurales” (Reglamento del Consejo CE n° 1.257/99). </span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"> <span style="color: #38761d;"> </span><span style="color: #38761d;"> </span></span></span><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;">- En el año <u><span style="color: purple;">2.003,<span style="mso-spacerun: yes;"> </span>se reformó <personname productid="la PAC" w:st="on">la PAC</personname> para comenzar a regir progresivamente a partir de 2.005.</span> </u></span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> a) Está dirigida a reorientar el gasto</span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> b) ha sido calificada como una reforma no radical por cuanto sólo fue abordado el pilar referido a las medidas de apoyo interno, sin tocar lo relativo al acceso a los mercados ni los subsidios a las exportaciones</span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> c) se estableció el pago de un monto único y máximo, para ser distribuido en función de la defensa del medio ambiente, la calidad y el bienestar animal</span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> d) la reforma ha pretendido desvincular los subsidios de la producción (causantes de sobreproducciones) y reorientar una parte mucho mayor del gasto de <personname productid="la PAC" w:st="on">la PAC</personname> hacia proyectos ambientales y de desarrollo rural</span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> e) se tuvieron en cuenta</span><span style="color: #38761d;"> aquellos aspectos relacionados con la multifuncionalidad de la agricultura; una agricultura que no debe contentarse con la mera producción de bienes, sino que debe contribuir a la realización de ciertos servicios valorados por el conjunto de la comunidad por su función social o ambiental: como mantener la ocupación del territorio y contribuir a su correcta gestión y conservar el paisaje. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="font-size: small;"><span style="color: black;"> </span></span></span><span style="color: black;"><span style="color: #38761d; font-size: small;">- El <u><span style="color: purple;">Reglamento nº 1.782/03</span></u> (sustituye el Reglamento nº 1.259/99), establece: </span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d; font-size: small;"> 1) La <span style="color: purple;">“reducción o exclusión de las ayudas”</span> es aplicable tanto a una actividad agraria, como a un terreno agrario de la explotación, incluidas las parcelas retiradas de la producción. </span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d; font-size: small;"> 2) El <span style="color: purple;">“porcentaje de reducción”</span> varía teniendo en cuenta la gravedad, el alcance, la persistencia y la repetición del incumplimiento observado, pudiendo incluso producirse la retirada total de las ayudas. </span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d; font-size: small;"> 3) Los Estados miembros efectuarán <span style="color: purple;">“controles sobre el terreno”</span>, a fin de verificar el cumplimiento por los agricultores de las obligaciones y podrán hacer uso de los sistemas administrativos y de control que ya dispongan, para asegurarse de la observancia de los requisitos legales de gestión y de las buenas condiciones agrarias y medioambientales.</span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;">- Este nuevo Reglamento desarrolla mediante su anexo III los denominados <span style="color: purple;">“Requisitos Legales de Gestión”</span>, y mediante su anexo IV las <span style="color: purple;">“Buenas Condiciones Agrarias y Medioambientales”</span>, requisitos que agricultores y ganaderos deberán cumplir con el fin de no ver reducidas las ayudas directas. </span></span></span></span></strong></span></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcTNns4I6erpdLeDOMs76fsN_6eVCOFkFCACyxeN2c9HwGZKAdjicQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="95" data-width="185" height="95" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTNns4I6erpdLeDOMs76fsN_6eVCOFkFCACyxeN2c9HwGZKAdjicQ" style="height: 95px; width: 185px;" width="185" /></a><span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"></span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;">Grupos Fecha de aplicación: 1. Medio Ambiente 1.1. Conservación de las Aves Silvestres. 1.2. Protección de las aguas subterráneas frente a la contaminación por sustancias peligrosas. 1.3. Protección del suelo en relación a lodos de depuradora 1.4. Protección de las aguas contra la contaminación por nitratos. 1.5. Conservación de los hábitats naturales, fauna y flora silvestres. 2. Salud pública y sanidad de los animales e identificación y registro de los animales. 2.1. Identificación y registro de los animales</span><span style="color: #38761d;">. 2.2. Marcas auriculares, registro de explotaciones y de los pasaportes en el ámbito de la especie bovina. 2.3. Identificación y registro de los animales de la especie bovina, así como el etiquetado de la carne y productos de vacuno. 2.4. Sistema de identificación y registro de los animales de las especies ovina y caprina. 3. Salud pública y cuestiones veterinarias y fitosanitarias. 3.1. Comercialización productos fitosanitarios. 3.2. Prohibición sustancias de efecto hormonal y tireostático en la cría de ganado. 3. Seguridad alimentaria. 3.4. Control y erradicación de determinadas encefalopatías espongiformes. 4. Notificación de enfermedades. 4.1. Medidas de lucha para la fiebre aftosa. 4.2. Medidas de lucha para determinadas enfermedades y en concreto contra la enfermedad vesicular porcina. 4.3. Medidas de lucha y erradicación de la fiebre catarral ovina. </span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="font-size: x-small;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="font-size: small;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span></span><span style="color: black;"><span style="color: purple; font-size: small;">- <personname productid="La Revisi�n Intermedia" w:st="on">La Revisión Intermedia</personname> de <personname productid="la PAC" w:st="on">la PAC</personname> ha servido para que durante julio de 2.003 se aprobara la actual Reforma de <personname productid="la PAC" w:st="on">la PAC</personname>, centrándose en : el consumidor y los contribuyentes. </span></span></span></strong></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcTr4Pfo9f7uO-6AuNpTC1mn2TaGMBORIENXrpwAhgvf4P7Y8CMThw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="160" data-width="240" height="160" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcTr4Pfo9f7uO-6AuNpTC1mn2TaGMBORIENXrpwAhgvf4P7Y8CMThw" style="height: 160px; width: 240px;" width="240" /></a></div>
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<span lang="IT" style="mso-ansi-language: IT;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;">- La <span style="color: purple;">“política de precios y mercados”</span> se considera el primer pilar de <personname productid="la PAC" w:st="on">la PAC</personname> y dando a los agricultores europeos libertad para producir lo que el mercado demande. Para ello, se ha establecido que: </span></span></span></span></strong></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> 1) La mayor parte de las subvenciones se abonarán con independencia de cuál sea el volumen de la producción. </span></span></span></span></strong></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> 2) Para evitar el abandono de</span> <span style="color: #38761d;">la actividad agraria, los Estados miembros podrán optar por conservar una vinculación limitada entre las ayudas y la producción, bajo circunstancias bien definidas y dentro de unos límites claramente establecidos. </span></span></span></span></strong></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"> <span style="color: #38761d;">- Los <span style="color: purple;">principales elementos de <personname productid="la Reforma" w:st="on">la Reforma</personname> de <personname productid="la PAC" w:st="on">la PAC</personname></span>, basados en los objetivos descritos en <personname productid="La Revisi�n Intermedia" w:st="on">la Revisión Intermedia</personname> de <personname productid="la PAC" w:st="on">la PAC</personname>, son: </span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"> 1) Una <span style="color: purple;">“ayuda única por explotación para los agricultores de <personname productid="la UE" w:st="on">la UE</personname>”</span>, independiente de la producción. Podrá mantenerse, de forma limitada, un elemento de vinculación a la producción, a fin de evitar el abandono de la misma. </span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"> 2) <span style="color: purple;">“Vinculación de las ayudas al cumplimiento de las normas en materia de medio ambiente, salubridad de los alimentos, sanidad animal y vegetal y bienestar de los animales”</span>, así como a la condición de mantener las tierras agrarias en buenas condiciones agronómicas y ambientales, concepto que se ha venido a denominar “condicionalidad”. </span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"> 3) Una <span style="color: purple;">“política de desarrollo rural reforzada”</span>, o que supone más fondos de <personname productid="la UE" w:st="on">la UE</personname> y nuevas medidas para promover la protección del medio ambiente, la calidad y el bienestar animal, y ayudar a los agricultores a cumplir las normas de <personname productid="la UE" w:st="on">la UE</personname> en relación con la producción, a partir de 2.005. </span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"> 4) Una <span style="color: purple;">“reducción de las ayudas directas”</span> (“modulación”) a las explotaciones de mayor tamaño, a fin de financiar las nuevas medidas de desarrollo rural. </span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"> 5) Un <span style="color: purple;">“mecanismo de disciplina financiera”</span> que garantice que el presupuesto agrario fijado hasta 2013 no sea sobrepasado. </span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"> 6) <span style="color: purple;">“Revisión de la política de mercado de <personname productid="la PAC" w:st="on">la PAC</personname>”</span>. Se vuelve a introducir, en relación a la necesidad de una mayor y mejor integración de los objetivos medioambientales, el concepto de “condicionalidad” (antes denominado eco condicionalidad en <personname productid="La Agenda" w:st="on">la Agenda</personname> 2.000) como herramienta puesta al servicio de lo demandado por la sociedad en lo referente al respeto por el bienestar de los animales, a la protección del medio ambiente y a la salubridad de las producciones agroganaderas.</span> </span></strong></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcSAVhwWyAWoX_3fEboRNlAUVDYRF2DW65Kv6oAi04t7aSvri2pRvQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="rg_i" data-src="http://t3.gstatic.com/images?q=tbn:ANd9GcSAVhwWyAWoX_3fEboRNlAUVDYRF2DW65Kv6oAi04t7aSvri2pRvQ" data-sz="f" height="102" name="F4zr5STXqHlxxM:" onload="google.stb.csi.onTbn(0, this)" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSAVhwWyAWoX_3fEboRNlAUVDYRF2DW65Kv6oAi04t7aSvri2pRvQ" width="128" /></a><span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"></span></strong></span></span> </div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"><strong> </strong><span style="color: #38761d;"><strong>- Los agricultores y ganaderos deberán ser concientes de que, tanto para recibir las ayudas directas como para recibir una ayuda única por explotación disociada de la producción, deberán respetar el medio ambiente, potenciando el segundo pilar de <personname productid="la PAC" w:st="on">la PAC</personname> (el desarrollo rural)</strong> <span style="font-size: x-small;">(MORALEDA QUÍLEZ, Fernando. Secretario General de Agricultura y Alimentación. “<personname productid="la PAC" w:st="on">La PAC</personname> y <personname productid="la Gu■a" w:st="on">la Guía</personname> de <personname productid="la Condicionalidad" w:st="on">la Condicionalidad</personname>”. </span></span></span><a href="http://www.mapa.es/app/Condicional/Documentos/"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif; font-size: x-small;">http://www.mapa.es/app/Condicional/Documentos/</span></a><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif; font-size: x-small;">)</span></span></span></div>
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<a href="http://www.proyectovitalia.com/png/ico_pac.png" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="71" id="il_fi" src="http://www.proyectovitalia.com/png/ico_pac.png" style="padding-bottom: 8px; padding-right: 30px; padding-top: 8px;" width="96" /></a><span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><strong> - La entonces propuesta de reforma de <personname productid="la PAC" w:st="on">la PAC</personname> puede ser resumida en varios aspectos: </strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><strong> 1)<span style="mso-spacerun: yes;"> <span style="color: purple;"> "</span></span><span style="color: purple;"><span style="color: purple;">Ajustes</span> sectoriales"</span>: debieran ser consecuencia de los estudios y previsiones del Consejo de Berlín, pero <personname productid="la Comisi�n" w:st="on">la Comisión</personname> va bastante más lejos; parecer ser un intento de dejar resueltas situaciones provisionales o de exceso de compensación, ante el brusco cambio de orientación global de <personname productid="la PAC" w:st="on">la PAC</personname> que se propone, con cambios en las OCM. </strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><strong> 2) <span style="color: purple;">"Modelo global de la reforma"</span>: en el nuevo modelo global de protección a la agricultura parecen intuirse los cambios más profundos; la mayoría de las ayudas sectoriales directas recibidas por los agricultores se transforman en una ayuda única vinculada a la explotación, con un período temporal de referencia. Todas las primas del ganado vacuno y ovino y la de leche quedarán incluidas en este esquema a partir de la campaña 2.005/06</strong> <span style="font-size: x-small;">(ORIA DÍAZ, Jesús. Partido regionalista de Cantabria. “La explotación familiar agraria en el contexto de la nueva política agraria comunitaria”. <span lang="PT-BR" style="mso-ansi-language: PT-BR;">Octubre 2002. <a href="http://www.prc.es/desarrollo_rural.pdf"><span style="color: #38761d;">http://www.prc.es/desarrollo_rural.pdf</span></a><span style="color: #38761d;">.)</span></span></span></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: #38761d;"><strong><span lang="PT-BR" style="mso-ansi-language: PT-BR;"> </span>- Los “criterios de reforma de <personname productid="la PAC" w:st="on">la PAC</personname> de los últimos años” son: </strong></span></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: #38761d;"><strong>1) </strong></span></span><span style="color: #38761d;"><strong>Multifuncionalidad. </strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"></span></span><span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><strong>2) Desacoplamiento y </strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><strong>3) Desarrollo rural</strong> <span style="font-size: x-small;">(CACERES, Juanjo. “Multifuncionalidad, desacoplamiento y desarrollo Rural”. Coordinador del Área de Medio Ambiente y Política Territorial de EUiA de Catalunya y miembro de <personname productid="la Comisi�n Permanente" w:st="on">la Comisión Permanente</personname> del Área Federal de Ecología y Medio Ambiente de Izquierda Unida. </span></span></span><a href="http://suelos.ecoportal.net/content/"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif; font-size: x-small;">http://suelos.ecoportal.net/content/</span></a><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif; font-size: x-small;">).</span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> - El <u><span style="color: purple;">Reglamento CE nº 1.698/05 del Consejo</span></u>, relativo a la ayuda al desarrollo rural a través del Fondo Europeo Agrícola de Desarrollo Rural (FEADER), establece en su art. 51 que los beneficiarios de las ayudas previstas en los inc. i) a v) de la letra a) y en los inc. i), iv) y v) de la letra b) del art. 36 de dicho Reglamento, deberán cumplir en toda su explotación los mismos requisitos legales de gestión y las buenas condiciones agrarias y medioambientales que los beneficiarios de ayudas directas. Además, los beneficiarios de las ayudas agroambientales, previstas en el art. 36, letra a), inc. iv) del Reglamento CE nº 1-698/05, deberán cumplir también los requisitos mínimos en relación con la utilización de abonos y productos fitosanitarios establecidos en los correspondientes programas de desarrollo rural. </span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> - El <u><span style="color: purple;">Reglamento CE nº 1.975/06 de <personname productid="la Comisi�n" w:st="on">la Comisión</personname></span></u>, establece las disposiciones de aplicación del Reglamento CE nº 1.698/05 del Consejo en lo que respecta a los procedimientos de control de la condicionalidad en relación con las medidas de ayuda al desarrollo rural. </span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> - El <u><span style="color: purple;">Reglamento CEE nº 796/04</span></u> ha sido modificado para establecer las disposiciones de aplicación del Reglamento CEE nº 479/08 en lo que respecta a los procedimientos de control de la condicionalidad en relación con las medidas de reconversión, reestructuración y arranque de viñedo. </span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"> <span style="color: #38761d;"> - Las <span style="color: purple;">“ayudas de control y producción integrada y a la producción ecológica”</span>, fueron reguladas por el<span style="mso-spacerun: yes;"> </span><u>Reglamento CE nº<span style="mso-spacerun: yes;"> </span>834/07</u>, lo cual supone un importante apoyo a los objetivos concretos que persigue esta ayuda, y que pueden enumerarse como: 1) Reducción de utilización de fertilizantes. 2) Reducción de productos fitosanitarios. 3) Cuidado del arbolado. 4) Lucha contra la erosión. 5) Obtención de producciones ecológicas. 6) Mayor penetración en el mercado y difusión de los productos de agricultura ecológica.</span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> - El <u><span style="color: purple;">Reglamento CE nº 73/09 del Consejo</span></u>,<span style="mso-spacerun: yes;"> </span>establece disposiciones comunes aplicables a los regímenes de “ayuda directa a los agricultores” (Modifica los Reglamentos CE nº 1.290/05, nº 247/06, nº 378/07 y deroga el Reglamento CE nº 1.782/03). </span></strong></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcTSQpxBjlTb9fVR-UUPdzGudEiDstNxgAvbgdrevUcXc0zhA20pgQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="189" data-width="266" height="189" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTSQpxBjlTb9fVR-UUPdzGudEiDstNxgAvbgdrevUcXc0zhA20pgQ" style="height: 189px; width: 266px;" width="266" /></a><span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> - Esta última normativa ha: </span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 1) <u>Reforzado el concepto de <span style="color: purple;">“condicionalidad”</span>, que abarca las buenas condiciones agrarias y medioambientales y los requisitos legales de gestión en materia de medio ambiente, salud publica, sanidad y bienestar animal. </u></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 2) <u>Establece la obligación para todo agricultor, que reciba pagos directos, a cumplir con los requisitos legales de gestión en materia de medioambiente, salud pública, sanidad y bienestar animal </u>(El Reglamento CE nº 796/04 de <personname productid="la Comisi�n" w:st="on">la Comisión</personname>, por el que se establecen disposiciones para la aplicación de la condicionalidad, la modulación y el sistema integrado de gestión y control previstos en el Reglamento CE nº 73/09, establece las bases del sistema de control de dicha condicionalidad y la base para el cálculo de las reducciones y exclusiones de la ayuda por incumplimiento, debiendo los Estados miembros establecer los sistemas concretos que garanticen un control efectivo para su cumplimiento. </span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 3) La <u>sustitución de las subvenciones a la producción por los pagos directos a los agricultores está aplicándose gradualmente y ampliándose a otros productos no incluidos en la primera gran oleada de reformas de 2.003, tales como el algodón, el lúpulo, el tabaco y el azúcar.</u> </span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> - A <u><span style="color: purple;">partir de 2.007</span></u> se estipuló reducir el <span style="color: purple;">“subsidio a las explotaciones de mayor tamaño”</span> al imponerse un límite máximo a la ayuda por agricultor de 350.000 euros.</span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: #38761d;"> </span><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #38761d;">- <personname productid="la PAC" w:st="on">La <span style="color: purple;">PAC</span></personname> debería basarse en algunos puntos fundamentales como ser: </span></span></span></span></strong></span></span></div>
<ul style="text-align: left;">
<li><div align="justify">
<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #38761d;">Contribuir a la seguridad alimentaria del planeta; mantener el equilibrio en los mercados internos. </span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #38761d;">Garantizar un rédito mínimo y equilibrado a los productores.</span></span></span></span></strong></span></span></div>
</li>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #38761d;">Renovar las estructuras productivas y de mercado, a través de la ampliación de las haciendas, el mejoramiento de la eficiencia haciendal y la política de instalación para los jóvenes agricultores. </span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #38761d;">Favorecer la protección del ambiente. </span></span></span></span></strong></span></span></div>
</li>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #38761d;"><strong>Las ayudas a los productores deberán estar lo mas posible separadas<span style="mso-spacerun: yes;"> </span>del nivel de la producción y siempre mas correlativa a las efectivas exigencias de sostén de los réditos de aquellos que son efectivamente empleados en la actividad agrícola, ayudas que serían mas correlativas a los aportes de tecnología y sobre todo de mano de obra para las diversas producciones” (</strong></span></span></span><span style="color: #38761d; font-size: x-small;"><span lang="IT" style="mso-ansi-language: IT;">CORAZZA, Giacomo. I prodotti mediterranei e l´Acordo agricolo, in Misure incentivanti e<span style="mso-spacerun: yes;"> </span>discentivanti della produzione agrìcola. Lìmiti internazionali e comunitari. Atti del Convegno Firenze 8-9 Novembre 1.996. Istituto di Diritto Agrario Internazionale e Comparato. Firenze. Nuova serie dei pubblicazioni n° 28. Milano. Giuffrè Editore. 1.998, p. 79).</span></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span lang="IT" style="mso-ansi-language: IT;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> </strong></span></span><span lang="IT" style="mso-ansi-language: IT;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">- <personname productid="la PAC" w:st="on">La PAC</personname>, a pesar de haber establecido el <span style="color: purple;">“pago único”</span> referido, el mantenimiento de los subsidios a las exportaciones sigue distorsionando el mercado internacional y resultando nocivo para los países agro- exportadores cuyos productos agrícolas son obtenidos con mayores costos </span>(</strong></span><span style="font-size: x-small;">MALANOS, Nancy L. “El proceso de internacionalización y de internalización del Derecho Agrario”. Conferencia en el VI Congreso Americano de Derecho Agrario… cit. , Facultad de Derecho, Universidad de Buenos Aires, Buenos Aires, del 21 al 24 de setiembre de 2009, pp. 35 y sig.).</span></span></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span lang="IT" style="mso-ansi-language: IT;"> <span style="color: #38761d;"> <span style="font-family: Arial, Helvetica, sans-serif;"> </span></span></span><span lang="IT" style="mso-ansi-language: IT;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;">- Son <span style="color: purple;">instrumentos legales de <personname productid="la PAC" w:st="on">la PAC</personname></span>, a medida que esta se va delineando: </span></span></span></span></span></span></strong></span></span></div>
<ul style="text-align: left;">
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span lang="IT" style="mso-ansi-language: IT;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;">el set- aside (retirada de tierras)</span></span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span lang="IT" style="mso-ansi-language: IT;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;">régimen de cuotas</span></span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span lang="IT" style="mso-ansi-language: IT;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;">régimen de extensión y reconversión de los cultivos</span></span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span lang="IT" style="mso-ansi-language: IT;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;">los acuerdos interprofesionales</span></span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span lang="IT" style="mso-ansi-language: IT;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;">las organizaciones comunes de mercados</span></span></span></span></span></span></strong></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span lang="IT" style="mso-ansi-language: IT;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;"><strong>las asociaciones de productores, distinguiéndose entre institutos referidos a la política de mercados y de precios y, a la política de estructuras (</strong><span style="font-size: x-small;">CARROZZA, Antonio. <span lang="IT" style="mso-ansi-language: IT;">Diritto agrario comunitario, in GOLDONI, Marco, MASSART, Alfredo. Introduzione allo studio del diritto agrario comunitario Scuola Superiore di Studi Universitari e di perfezionamento S. Anna. Pisa, Edizione ETS, 1.995,<span style="mso-spacerun: yes;"> </span>pp. 121-129)</span></span><strong>, llegándose hasta proponer una “teoría institucional del Derecho agrario comunitario centrado en la empresa agraria, en cuanto instituto, que permitiría sistematizar toda la disciplina jurídica de la agricultura”</strong></span><strong> <span style="font-size: x-small;">(</span></strong></span><span style="font-size: x-small;"><strong><span lang="IT" style="mso-ansi-language: IT;">DE <personname productid="LA CUESTA" w:st="on">LA CUESTA</personname>, José María. Por una teoría institucional del derecho agrario comunitario, in GOLDONI, Marco, MASSART, Alfredo.Introduzione allo studio del diritto agrario comunitario Scuola Superiore di Studi Universitari e di perfezionamento S. Anna. </span>Pisa, Edizione ETS, 1.995,<span style="mso-spacerun: yes;"> </span>p. 193).</strong></span></span></span></span></span></span></span></div>
</li>
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" 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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><strong><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> - El <span style="color: purple;">"proyecto de reforma de la Política agrícola común para después de 2013"</span>, fue presentado por la Comisión Europea en Bruselas y en su oficina de representación en España, el 12 de octubre de 2012. </span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"> <span style="color: #993300;"><span style="color: #38761d;">- El proyecto tiene por objeto, consolidar la <span style="color: purple;">“competitividad”, la “sostenibilidad” y el “anclaje de la agricultura”</span> en todo el territorio para garantizar a los ciudadanos europeos una alimentación sana y de calidad, preservar el medio ambiente y desarrollar las zonas rurales</span><a href="http://www.blogger.com/blogger.g?blogID=4338203334798945698#_ftn1" name="_ftnref1" style="mso-footnote-id: ftn1;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d;"> <span style="font-size: x-small;">(</span></span></span></span></span></span></a><a href="http://www.agronegocios.es/noticias-amp65279la-comision-europea-presenta-propuesta-reforma-pac/1/4450.html"><span style="color: #38761d; font-size: x-small;">http://www.agronegocios.es/noticias-amp65279la-comision-europea-presenta-propuesta-reforma-pac/1/4450.html</span></a><span style="color: #38761d; font-size: x-small;">).</span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: #993300;"> <span style="color: #38761d;"> </span></span></span><span style="color: #993300;"><span style="color: black;"><span style="color: #38761d;">- En este sentido, Dacian Cioloş, comisario europeo de Agricultura y Desarrollo Rural, ha declarado que: </span><span style="color: purple;"><em><personname productid="la Comisi�n" w:st="on">la Comisión</personname> propone una nueva asociación entre Europa y los agricultores a fin de hacer frente a los desafíos de la seguridad alimentaria, del uso sostenible de los recursos y del crecimiento. </em></span></span></span></span></strong></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="color: black;"> <em><span style="color: purple;"> </span></em></span></span><span style="color: black;"><em><span style="color: purple;">- "Las próximas décadas serán cruciales para sentar las bases de una agricultura fuerte, preparada para afrontar el cambio climático y la competencia internacional y que responda a las expectativas de los ciudadanos. </span></em></span></span></strong></span></span></span></span></div>
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<em><span style="color: purple;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"> <span style="color: purple;"> -</span></span></span></strong></span></span></span></span></span><span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: purple;"> <personname productid="la PAC" w:st="on">La PAC</personname> reformada permitirá:</span></span></span></strong></span></span></span></span></em></div>
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<li><em><span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: purple;">fomentar la innovación y consolidar la competitividad económica y ecológica del sector agrario</span></span></span></strong></span></span></span></span></em></li>
<li><em><span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: purple;">luchar contra el cambio climático y </span></span></span></strong></span></span></span></span></em></li>
<li><em><span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: purple;">apoyar <span style="font-family: Arial, Helvetica, sans-serif;">el empleo y el crecimiento. </span></span></span></span></strong></span></span></span></span></em></li>
<li><em><span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;">También contribuirá de manera decisiva a la estrategia Europa 2020".</span></span></span></span></strong></span></span></span></span></em></li>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> </span></span><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;">- Se señalan <span style="color: purple;">diez puntos fundamentales de la nueva PAC</span>: </span></span></span></span></strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 1) <span style="color: purple;">“Ayudas a la renta mejor orientadas para dinamizar el crecimiento y el empleo”</span>. </span></span></span></span></strong></span></span></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcSzNzn1b57WNIlZzwI9n3qMA_zAVfX4E6O_qRT0k_XSktNeqsqP" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="225" data-width="225" height="225" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcSzNzn1b57WNIlZzwI9n3qMA_zAVfX4E6O_qRT0k_XSktNeqsqP" style="height: 225px; width: 225px;" width="225" /></a></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> - Para aprovechar mejor el potencial agrícola de <personname productid="la UE" w:st="on">la UE</personname>, <personname productid="la Comisi�n" w:st="on">la Comisión</personname> propone que se apoye la renta de los agricultores de forma más justa, simple y mejor orientada. Las “ayudas básicas a la renta” solo se concederán a los </span><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;">agricultores en activo. Disminuirán a partir de 150.000 euros (degresividad) y no podrá superar los 300.000 euros por explotación y año, teniendo en cuenta el número de puestos de trabajo que creen las explotaciones. También se repartirán de forma más equitativa entre los agricultores, las regiones y los Estados miembros.</span></span></span></span></strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 2) <span style="color: purple;">“Instrumentos de gestión de crisis”</span> más dinámicos y mejor </span><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;">adaptados para hacer frente a los nuevos retos económicos. La volatilidad de los precios constituye una amenaza para la competitividad a largo plazo del sector agrario. <personname productid="la Comisi�n" w:st="on">La Comisión</personname> propone “redes de seguridad” más eficaces y dinámicas para los sectores más expuestos (intervención pública y almacenamiento privado) y que se fome</span></span></span></span></span></strong></span></span></span></span><span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;">nte la creación de “seguros y mutualidades”.</span></span></span></span></span></strong></span></span></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTc-cQKCMwoj3LZKZ5aXjz9sQj60Uxzflst-lrlibOZDfJBNTMv" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="136" data-width="240" height="136" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcTc-cQKCMwoj3LZKZ5aXjz9sQj60Uxzflst-lrlibOZDfJBNTMv" style="height: 136px; width: 240px;" width="240" /></a></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 3) Un <span style="color: purple;">"pago ecológico”</span> para preservar la productividad a largo plazo y los ecosistemas. Para consolidar la “sostenibilidad ecológica del sector agrario” y aprovechar los esfuerzos de los agricultores, <personname productid="la Comisi�n" w:st="on">la Comisión</personname> propone que se destine el 30 % de los “pagos directos” a “prácticas que permitan un uso óptimo de los recursos naturales”. Estas prácticas, sencillas de aplicar y eficaces ecológicamente, son las siguientes: diversificación de los cultivos, mantenimiento de los pastos permanentes y conservación de las reservas ecológicas y de los paisajes.</span></span></span></span></span></strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 4) <span style="color: purple;">“Inversiones suplementarias en investigación e innovación”</span>.Al efecto de crear una “agricultura del conocimiento y competitiva”, <personname productid="la Comisi�n" w:st="on">la Comisión</personname> propone que se duplique el presupuesto de investigación e innovación en materia agronómica y que se tomen medidas encaminadas a que los resultados de la investigación se traduzcan en la práctica en una nueva asociación por la innovación. Esos fondos permitirán fomentar las transferencias de conocimientos y asesoramiento a los agricultores y apoyar “proyectos de investigación de interés para los agricultores”, velando por una cooperación más estrecha entre el sector agrario y la comunidad científica.</span></span></span></span></span></strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 5) Una <span style="color: purple;">“<u>cadena alimentaria más competitiva y equilibrada”</u></span>.La agricultura, que está en la base de la cadena alimentaria, está muy fragmentada y poco estructurada. Para consolidar la situación de los agricultores, <personname productid="la Comisi�n" w:st="on">la Comisión</personname> propone que se apoyen las “organizaciones de productores y las organizaciones interprofesionales” y que se fomenten los circuitos cortos entre los productores y los consumidores, sin demasiados intermediarios. Además, las cuotas de azúcar, que han dejado de ser pertinentes, no se prorrogarán después de 2015. </span></span></span></span></span></strong></span></span></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcT9BGb7gqObRrIg_fUoPuLHP8AFhmcZE6_q7-xAQnqNERCAufRJ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="184" data-width="274" height="184" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcT9BGb7gqObRrIg_fUoPuLHP8AFhmcZE6_q7-xAQnqNERCAufRJ" style="height: 184px; width: 274px;" width="274" /></a></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 6) <span style="color: purple;">“Estímulo de las medidas agroambientales”</span>. Se deben tener en cuenta las características específicas de cada territorio y estimular las iniciativas agroambientales nacionales, regionales y locales. Para ello, <personname productid="la Comisi�n" w:st="on">la Comisión</personname> propone que la “conservación y la recuperación de los ecosistemas” y la “lucha contra el cambio climático”, así como el “uso eficaz de los recursos”, sean dos de las seis prioridades de la “política de desarrollo rural”. </span></span></span></span></span></strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 7) Facilitar la <span style="color: purple;">“instalación de jóvenes agricultores”</span>.Dos tercios de los agricultores tienen más de 55 años. Para apoyar la creación de empleo y estimular a las generaciones jóvenes a dedicarse a la<span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> </span></span><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;">agricultura, <personname productid="la Comisi�n" w:st="on">la Comisión</personname> propone que se cree una nueva “ayuda a la instalación para los agricultores de menos de cuarenta años durante los cinco primeros años del proyecto”. </span></span></span></span></span></strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 8) <span style="color: purple;">“Estímulo del empleo rural y del espíritu empresarial”</span>. Para fomentar el empleo y el espíritu empresarial, <personname productid="la Comisi�n" w:st="on">la Comisión</personname> propone una serie de medidas dirigidas a estimular la actividad económica en las zonas rurales y a alentar las iniciativas de desarrollo local. Por ejemplo, se creará un paquete inicial para apoyar “proyectos de microempresas” con una financiación de hasta 70.000 </span><span style="color: black;"><span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;">euros a lo largo de un período de cinco años. Se reforzarán los grupos de acción local de LEADER. </span></span></span></span></span></span></span></span></strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black;"><span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 9) Tener mejor en cuenta las <span style="color: purple;">“zonas frágiles”</span>. Para evitar la desertización y preservar la riqueza de nuestras comarcas, <personname productid="la Comisi�n" w:st="on">la Comisión</personname> ofrece a los Estados miembros la posibilidad de ayudar en mayor medida a los “agricultores situados en zonas con desventajas naturales” ofreciéndoles una “compensación suplementaria”. Esta ayuda se añadirá a las demás previstas en el marco de la política de desarrollo rural. </span></span></span></span></span></span></span></span></strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black;"><span style="color: #274e13;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif;"> 10) Una <span style="color: purple;">"PAC más “simple y eficaz”</span>. Para evitar las sobrecargas administrativas inútiles, <personname productid="la Comisi�n" w:st="on">la Comisión</personname> propone que se simplifiquen varios mecanismos de <personname productid="la PAC" w:st="on">la PAC</personname>, sobre todo las “normas relativas a la condicionalidad” y los “sistemas de control”, sin pérdida de eficacia. Además, se simplificarán también las “ayudas a los pequeños agricultores”. Se creará para estos últimos una ayuda a tanto alzado de entre 500 y 1.000 euros</span> por <span style="color: #38761d;">explotación y año. Se alentará la transferencia de tierras por parte de pequeños agricultores que cesen sus actividades agrarias a otros agricultores que deseen reestructurar sus explotaciones (Agronegocios. Noticias. <personname productid="La Comisi�n Europea" w:st="on">La Comisión Europea</personname> presenta su propuesta de reforma de <personname productid="la PAC. EUMEDIA" w:st="on">la PAC. EUMEDIA</personname>/Redacción. 13-10-2011.</span></span></span><span style="color: #38761d;"> </span><a href="http://www.agronegocios.es/noticias-amp65279la-comision-europea-presenta-propuesta-reforma-pac/1/4450.html"><span style="color: #38761d;">http://www.agronegocios.es/noticias-amp65279la-comision-europea-presenta-propuesta-reforma-pac/1/4450.html</span></a><span style="color: #38761d;">).</span></span></span></span></span></span></strong></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"> <span style="color: #38761d;"> </span></span></span><span style="color: black;"><span style="color: #38761d;">- En el último Eurobarómetro -2010- sobre <personname productid="la Pol■tica Agraria" w:st="on">la Política Agraria</personname> Común (PAC), se pregunta si se debe seguir subvencionando a la agricultura europea. El 83% de la sociedad europea y el 88% de la española dice que sí. </span></span></span></strong></span></span></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><span style="color: #38761d;"> Si la pregunta hubiera sido si se debe seguir subvencionando a las grandes empresas del sector agroalimentario seguramente la respuesta sería distinta.</span></span></span></strong></span></span></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"> </span></span><span style="color: purple;">- La nueva PAC debería dar una respuesta muy distinta de la actual ya que la sociedad europea no puede ni quiere seguir subvencionando al “agronegocio” y más a costa de dejar a su legítima receptora, la “agricultura familiar” socialmente responsable, que mantiene vivo el medio rural y que utiliza sistemas de producción en simbiosis con los ecosistemas.</span></span></strong></span></span></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"> <span style="color: #274e13;"> </span></span><span style="color: black;"><span style="color: #38761d;">- La agricultura quiere vivir de su trabajo, no de las ayudas, pero para hacerlo necesita percibir unos “precios justos y remunerativos” por los alimentos que produce. </span></span></span></span></strong></span></span></span></span></span></span><br />
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> - Para ello es imprescindible la “regulación de los mercados” y unos Estados que reajusten y pongan coto una cadena agroalimentaria absolutamente controlada y condicionada por un puñado de empresas, ya que esto perjudica para quien trabaja en el campo y el consumo. </span></span></span></span></strong></span></span></span></span></span></span><br />
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #38761d;"><span style="color: black;"><span style="color: #38761d;"> - La nueva PAC debería hacer estas demandas sus raíces, sus cimientos, antes de que ya no haya nada que regular <span style="font-size: x-small;">(Agronegocios. Una injusticia llamada PAC. Veterinarios sin Fronteras. Núm. 520. En Opinión. Junio de 2011. 14-6-2011<span style="mso-spacerun: yes;"> </span></span></span><a href="http://www.agronegocios.es/opinion-una-injusticia-llamada-pac/1/1706.html"><span style="color: #38761d; font-size: x-small;">http://www.agronegocios.es/opinion-una-injusticia-llamada-pac/1/1706.html</span></a><span style="color: #38761d; font-size: x-small;">).</span></span></span></span></strong></span></span></span></span></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcRvtGVeI37eH-8Zbk88jkkevxDZF32bRy4YW6UA1IM0iC5eToROWA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="112" data-width="192" height="112" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRvtGVeI37eH-8Zbk88jkkevxDZF32bRy4YW6UA1IM0iC5eToROWA" style="height: 112px; width: 192px;" width="192" /></a><span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="color: #993300;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black;"><strong><span style="color: #274e13; font-family: Arial, Helvetica, sans-serif;"></span></strong></span></span></span></span></span></span></span> </div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #993300;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #274e13;"><span style="color: black;"><strong> <span style="color: #38761d;"> </span></strong></span></span><span style="color: #38761d;"><span style="color: black;"><strong><span style="color: #38761d;">- <em>Hay grupos que informan que la nueva PAC, <span style="color: purple;">no</span> protege la agricultura familiar, el medioambiente, sino a las grandes empresas del agronegocio</em></span> </strong><span style="font-size: x-small;">(</span></span><span style="font-size: x-small;">Veterinarios sin fronteras. Noticias. Jueves 13 Octubre 2011 - 11:17. </span></span></span><a href="http://www.veterinariossinfronteras.org/news/2011/10/13/0001"><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif; font-size: x-small;">http://www.veterinariossinfronteras.org/news/2011/10/13/0001</span></a><span style="color: #38761d; font-family: Arial, Helvetica, sans-serif; font-size: x-small;">).</span></span></span></span></span></span></span></span></div>
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<span lang="IT" style="mso-ansi-language: IT;"><span style="color: black;"><span lang="IT" style="mso-ansi-language: IT;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #993300;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d; font-family: Arial; font-size: x-small;"><span style="color: black;"><em><span style="font-size: large;"><strong><span style="color: purple;"> - Europa necesita a sus agricultores y estos necesitan el apoyo de Europa. <personname productid="la PAC" w:st="on">La PAC</personname></span> <span style="color: purple;">los alimenta y es el porvenir de más de la mitad de su territorio. </span></strong></span></em></span></span></span></span></span></span></span></span></span></div>
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<img height="60" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSxs7DLMB56EOn9AdEVfGdyIaF8z1DL1TN-E1X27_Aggl0lLzxsCA" style="filter: alpha(opacity=30); left: 508px; mozopacity: 0.3; opacity: 0.3; position: absolute; top: 13424px; visibility: hidden;" width="96" /></div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-52030358646343797382011-11-09T20:44:00.000-08:002011-11-29T14:46:19.331-08:00LA POLÍTICA AGRÍCOLA COMÚN (PAC) DE LA UNIÓN EUROPEA<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> <strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #741b47;"> </span><span style="color: purple;"> En la<span style="color: #993300;"> <span style="color: magenta;">Unión Europea (UE)</span></span></span></span></strong></span></span><br />
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<a href="http://www.faroinformativo.com/wp-content/uploads/2011/09/union-europea1.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="336" id="il_fi" src="http://www.faroinformativo.com/wp-content/uploads/2011/09/union-europea1.jpg" style="padding-bottom: 8px; padding-right: 8px; padding-top: 8px;" width="315" /></a></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>- La<span style="mso-spacerun: yes;"> <span style="color: magenta;">"</span></span><span style="color: magenta;">política agraria comunitaria" (PAC)</span>, es la que:<span style="mso-spacerun: yes;"> </span></strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"></span>inspira,<span style="mso-spacerun: yes;"> </span>orienta<span style="mso-spacerun: yes;"> </span>el sentido y </strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>fines<span style="mso-spacerun: yes;"> </span>del ordenamiento jurídico comunitario en<span style="mso-spacerun: yes;"> </span>todo lo concerniente a la positividad. </strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> - Consiste en: <em>el "ordenamiento de la actividad agraria".</em></strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><em> -</em> La <span style="color: magenta;">"legislación"</span>, en cuanto fuente del<span style="mso-spacerun: yes;"> </span>derecho, constituye: <em>el instrumento regulador y coactivo de ese ordenamiento.</em></strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> <span style="color: purple; font-family: Arial, Helvetica, sans-serif;"> </span><span style="color: purple; font-family: Arial, Helvetica, sans-serif;">- En su creación, <personname productid="la PAC" w:st="on">la <span style="color: magenta;">PAC</span></personname> pretendió dos grandes objetivos: </span></strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"> 1) El autoabastecimiento de productos agrícolas para una población devastada por <personname productid="la II Guerra" w:st="on">la II Guerra</personname> Mundial y, </span></strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"> 2) Contrarrestar el rápido proceso de despoblación del campo, garantizando a los agricultores unos ingresos equitativos, en la medida de lo posible, dado que en la agricultura se dan muchos factores incontrolables, como el clima, la calidad del suelo, las plagas y enfermedades etc. </span></strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> <span style="color: purple; font-family: Arial, Helvetica, sans-serif;">- <personname productid="la PAC" w:st="on">La <span style="color: magenta;">PAC</span></personname> no es estática, ha ido evolucionando con el tiempo para:</span></strong></span></span></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQOwn0ASl_d3oifx_VDMeb_PftOumZvoDLeh34e1eGVCEZOQDBQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: purple; font-family: Arial, Helvetica, sans-serif;">responder a las necesidades planteadas y para </span></strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: purple; font-family: Arial, Helvetica, sans-serif;">adecuarse a las relaciones multilaterales. </span></strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> </strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"></span></span></span><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span lang="ES-AR" style="font-size: 12pt;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"> - <personname productid="La CEE" w:st="on">La <span style="color: magenta;">CEE</span></personname>, se constituyó por el <u>Tratado de Roma (1957)</u> para promover un <span style="color: magenta;">"mercado común"</span> que abarcará:</span></span></span></strong></span></span></span></span><br />
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRKk72fkmeUYND3IUlZ-AMhHW2WEfwwbG9hJmZUcYxkxSczc2aTlw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="168" data-width="220" height="168" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRKk72fkmeUYND3IUlZ-AMhHW2WEfwwbG9hJmZUcYxkxSczc2aTlw" style="height: 168px; width: 220px;" width="220" /></a></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span lang="ES-AR" style="font-size: 12pt;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;">la <u><span style="color: #38761d;">agricultura y el comercio de los productos agrícolas</span></u> </span></span></span></strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span lang="ES-AR" style="font-size: 12pt;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;">una unión económica y monetaria.</span></span></span></strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span lang="ES-AR" style="font-size: 12pt;"></span></strong><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> - Sus <span style="color: magenta;">"fines"</span> son: </strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> a) promover, mediante el establecimiento de un <u>mercado común y de una unión económica y monetaria</u> la realización de las políticas o acciones comunes</strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> b) un <u>desarrollo armonioso, equilibrado y sostenible</u> de las actividades económicas en el conjunto de <personname productid="la Comunidad" w:st="on">la Comunidad</personname></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><personname productid="la Comunidad" w:st="on"> </personname> c) un <u>alto nivel de empleo y de protección social entre el hombre y la mujer</u></strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> d) un <u>crecimiento sostenible y no inflacionista</u></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> e) un <u>alto grado de competitividad y de convergencia de los resultados económicos</u></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> f) un <span style="color: #274e13;"><u>alto nivel de protección y de mejora de la calidad del medio ambiente</u></span></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> g) la <u>elevación del nivel y de la calidad de vida</u></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> h) la <u>cohesión económica y social y la solidaridad entre los Estados miembros</u>. </strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> - <span style="color: magenta;">“Acciones que se delinean para su desarrollo”</span>: </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> a) la prohibición, entre Estados miembros, de derechos de aduana y de restricciones cuantitativas a la entrada y salida de las mercancías, así como de cualesquiera otras medidas de efecto equivalente</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> b) una política comercial común</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> c) un mercado interior caracterizado por la supresión, entre los Estados miembros, de los obstáculos a la libre circulación de mercancías, personas, servicios y capitales</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> d) medidas relativas a la entrada y circulación de personas</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> e) una <span style="color: #38761d;">política común en los ámbitos de la agricultura</span> y<span style="mso-spacerun: yes;"> </span>de la pesca</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> f) una política común en el ámbito de los transportes</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> g) un régimen que garantice que la competencia no será falseada en el mercado interior</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> h) la aproximación de las legislaciones nacionales en la medida necesaria para el funcionamiento del mercado común</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> i) el fomento de la coordinación entre las políticas en materia de empleo de los Estados miembros</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> j) una política en el ámbito social que incluya un Fondo Social Europeo</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> k) el fortalecimiento de la cohesión económica y social</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> l) una <span style="color: #38761d;">política en el ámbito del medio ambiente</span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> l l) el fortalecimiento de la competitividad de la industria de <personname productid="la Comunidad" w:st="on">la Comunidad</personname></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><personname productid="la Comunidad" w:st="on"> </personname> m) el fomento de la investigación y del desarrollo tecnológico</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> n) el fomento de la creación y el desarrollo de las redes transeuropeas</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> ñ) una contribución al logro de un alto nivel de protección de la salud</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> o) una contribución a una enseñanza y a una formación de calidad, así como al desarrollo de las culturas de los Estados miembros</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> p) una política en el ámbito de la cooperación al desarrollo</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> q) la asociación de los países y territorios de Ultramar, a fin de incrementar los intercambios y continuar en común el esfuerzo por el desarrollo económico y social</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> r) una contribución al fortalecimiento de la protección de los consumidores</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> s) medidas en los ámbitos de la energía, de la protección civil y del turismo. </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> En todas las actividades contempladas precedentemente, <personname productid="la Comunidad" w:st="on">la Comunidad</personname> se fijará el objetivo de eliminar las desigualdades entre el hombre y la mujer y promover su igualdad.</strong></span></span></span></span></span></span></span></span></span></span></div>
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<strong><span style="font-family: Arial;"><span style="color: purple;"> - <personname productid="la CE" w:st="on">La </span><span style="color: magenta;">CE</span></personname><span style="color: purple;"> tendrá por misión:</span></span></strong><br />
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<li><div style="text-align: justify;">
<span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><span style="font-family: Arial;"><strong>promover, mediante el establecimiento de un "mercado común" y de una "unión económica y monetaria" <span style="mso-spacerun: yes;"> </span>y mediante la realización de las "políticas o acciones comunes contempladas en el Tratado",</strong> <span style="font-size: x-small;">(art. 3, antiguo art. 2 TUE, Tratado de <personname productid="la Uni�n Europea" w:st="on">la Unión Europea</personname>, versión consolidada), un desarrollo armonioso, equilibrado y sostenible (art. 174, antiguo art. 158 TCE.<span style="mso-spacerun: yes;"> </span>Versión consolidada del Tratado de Funcionamiento de <personname productid="la Uni�n Europea" w:st="on">la Unión Europea</personname>). </span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><strong><span style="color: purple;"><span lang="ES-AR"><span style="font-family: Arial;"> </span></span><span lang="ES-AR"><span style="font-family: Arial, Helvetica, sans-serif;">- Adopta una <span style="color: magenta;">“política económica”</span> determinada para su logro basada en:</span></span></span></strong></span></span></span></span></span></span></span></div>
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<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;">
<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcTZF6lPyXZ5jH7gQbNXCi--2KMWS2EEELIwbUPLuP0Gj73_CM10qcPaqfC-" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="rg_i" data-src="http://t2.gstatic.com/images?q=tbn:ANd9GcTZF6lPyXZ5jH7gQbNXCi--2KMWS2EEELIwbUPLuP0Gj73_CM10qcPaqfC-" height="117" name="2QfKTO5vsRBNNM:" onload="google.stb.csi.onTbn(0, this)" src="http://t2.gstatic.com/images?q=tbn:ANd9GcTZF6lPyXZ5jH7gQbNXCi--2KMWS2EEELIwbUPLuP0Gj73_CM10qcPaqfC-" style="cursor: move; margin-top: 0px;" unselectable="on" width="176" /></a></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><strong><span style="color: purple;"><span lang="ES-AR"><span style="font-family: Arial, Helvetica, sans-serif;">la estrecha “coordinación de las políticas económicas de los estados miembros”</span></span></span></strong></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><strong><span style="color: purple;"><span lang="ES-AR"><span style="font-family: Arial, Helvetica, sans-serif;">en el mercado interior y </span></span></span></strong></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><strong><span style="color: purple;"><span lang="ES-AR"><span style="font-family: Arial, Helvetica, sans-serif;">en la definición de objetivos comunes y, </span></span></span></strong></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><strong><span style="color: purple;"><span lang="ES-AR"><span style="font-family: Arial, Helvetica, sans-serif;">que se llevará a cabo de conformidad con el respeto al principio de una economía de mercado abierta y de libre competencia.<i style="mso-bidi-font-style: normal;"> </i></span></span></span></strong></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><strong><span style="color: purple;"><span lang="ES-AR"></span></span></strong><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> - Paralelamente, en las condiciones y según el ritmo y procedimientos previstos en el Tratado, dicha acción implicará:</strong></span></span></span></span></span></span></span></span></span></span></span><br />
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcQQXIOeRqioI7bs9Fma617bTnsxgwoEWzeF0O-2a9lvJr4s8hF_" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="225" data-width="225" height="225" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQQXIOeRqioI7bs9Fma617bTnsxgwoEWzeF0O-2a9lvJr4s8hF_" style="height: 225px; width: 225px;" width="225" /></a></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>la fijación irrevocable de tipos de cambio con vistas al establecimiento de una moneda única, el ecu</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>la definición y la aplicación de una política monetaria y </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>de tipos de cambio única cuyo objetivo primordial sea mantener la estabilidad de precios y, sin perjuicio de dicho objetivo, el apoyo a la política económica general de <personname productid="la Comunidad" w:st="on">la Comunidad</personname>, de conformidad con los principios de una economía de mercado abierta y de libre competencia. </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"></span><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> - Dichas acciones de los Estados miembros y de <personname productid="la Comunidad" w:st="on">la Comunidad</personname> implican el respeto de los siguientes <u>"principios"</u> rectores: </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>precios estables</strong></span></span></span></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>finanzas públicas y </strong></span></span></span></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>condiciones monetarias sólidas y </strong></span></span></span></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>balanza de pagos estable.</strong></span></span></span></span></span></span></span></span></span></span></span></div>
</li>
</ul>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> - Regula<span style="mso-spacerun: yes;"> </span>a su vez un régimen particular de la agricultura en base al art. 39 del referido Tratado. </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial;"><span lang="ES-AR"> </span><span lang="ES-AR">- <span style="color: magenta;">Objetivos de <personname productid="la PAC" w:st="on">la PAC</personname></span>: </span></span></span></strong></span></span></span></span></span></span></span></span></div>
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<span lang="ES-AR" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="rg_hi" data-height="137" data-width="137" height="137" id="rg_hi" src="data:image/jpg;base64,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" style="cursor: move; height: 137px; width: 137px;" unselectable="on" width="137" /></span><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial;"></span></span></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial;"><span lang="ES-AR"> a) Incrementar la productividad agrícola: </span></span></span></strong></span></span></span></span></span></span></span></span></div>
<ul style="text-align: left;">
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial;"><span lang="ES-AR">fomentando el progreso técnico</span></span></span></strong></span></span></span></span></span></span></span></span></div>
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<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial;"><span lang="ES-AR">asegurando el desarrollo racional de la producción agrícola</span></span></span></strong></span></span></span></span></span></span></span></span></div>
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<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial;"><span lang="ES-AR">así como el empleo óptimo de los factores de producción, en particular, de la mano de obra. </span></span></span></strong></span></span></span></span></span></span></span></span></div>
</li>
</ul>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial;"><span lang="ES-AR"> b) Garantizar así un nivel de vida equitativo a la población agrícola, en especial, mediante el aumento de la renta individual de los que trabajan en la agricultura. </span></span></span></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial;"><span lang="ES-AR"> c) Estabilizar los mercados. </span></span></span></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: purple;"><span style="font-family: Arial;"><span lang="ES-AR"><strong> d) Garantizar la seguridad de los abastecimientos. e) Asegurar al consumidor suministros a precios razonables</strong> <span style="font-size: x-small;">(art. 39, antiguo art.<span style="mso-spacerun: yes;"> </span>33 TCE. Versión consolidada del Tratado de Funcionamiento de <personname productid="la Uni�n Europea" w:st="on">la Unión Europea</personname>).</span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: purple;"><span style="font-family: Arial; font-size: x-small;"><span lang="ES-AR"> </span></span></span><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- En la <span style="color: magenta;">"elaboración<span style="mso-spacerun: yes;"> </span>de <personname productid="la PAC" w:st="on">la PAC</personname> y de los métodos especiales"</span> que ésta pueda llevar consigo, se deberán tener en cuenta: </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcSB3TJgNfYppSj_RDRHiOaHLqVMxdKqSZ_PTY7j8Hj2OjCb9R3t5Q" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="214" data-width="236" height="214" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcSB3TJgNfYppSj_RDRHiOaHLqVMxdKqSZ_PTY7j8Hj2OjCb9R3t5Q" style="height: 214px; width: 236px;" width="236" /></a></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> a) Las características especiales de la actividad agrícola, que resultan de la estructura social de la agricultura y de las desigualdades estructurales y naturales entre las distintas regiones agrícolas</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> b) La necesidad de efectuar gradualmente las oportunas adaptaciones</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> c) El hecho de que, en los Estados miembros, la agricultura constituye un sector estrechamente vinculado al conjunto de la economía. Régimen que no puede ser aquel general de la liberalización de los intercambios sino que debe tener en cuenta ciertas exigencias estructurales del sector, exigencias que pueden ser salvaguardadas solamente con una particular política de mercado que tal vez se separa del objetivo de la liberalización de los intercambios. </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: purple;"><span lang="ES-AR"><span style="font-family: Arial;"> </span></span><span lang="ES-AR"><span style="font-family: Arial, Helvetica, sans-serif;">- El funcionamiento y desarrollo del <span style="color: magenta;">"mercado común para los productos agrícolas"</span> deberán ir acompañados del establecimiento de una <span style="color: magenta;">"política agrícola común"</span> <span style="color: magenta;"><span style="font-size: x-small;">(art. 38, antiguo art. 32 TCE. Versión consolidada del Tratado de Funcionamiento de <personname productid="la Uni�n Europea" w:st="on">la Unión Europea</personname>).</span></span></span></span></span></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: magenta; font-family: Arial; font-size: x-small;"><span lang="ES-AR"> </span></span></strong><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- Para el <span style="color: magenta;">"logro de los objetivos"</span> previstos en el art. 39 se: </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>crea, una <span style="color: magenta;"><u>"organización común de los mercados agrícolas"</u></span> (OCM), </strong><span style="font-size: x-small;">(según el<span style="mso-spacerun: yes;"> </span>art. 40, antiguo art. 34 TCE. Versión consolidada del Tratado de Funcionamiento de <personname productid="la Uni�n Europea" w:st="on">la Unión Europea</personname>)</span><strong>. </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> - Según los productos, esta <span style="color: magenta;">"organización"</span> adoptará una de las <span style="color: magenta;">"formas"</span> siguientes: </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> a) normas comunes sobre la competencia</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> b) una coordinación obligatoria de las diversas organizaciones nacionales de mercado</strong></span></span></span></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> c) una organización europea del mercado. </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> - La organización común establecida bajo una de las formas indicadas podrá comprender todas las medidas necesarias para alcanzar los objetivos definidos en el art. 39, en particular:</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>la regulación de precios</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>subvenciones a la producción y </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>a la comercialización de los diversos productos</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>sistemas de almacenamiento y de compensación de remanentes</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>mecanismos comunes de estabilización de las importaciones o exportaciones. </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> - La organización común deberá limitarse a conseguir los objetivos enunciados en el art. 39 y deberá excluir toda discriminación entre productores o consumidores de <personname productid="la Comunidad." w:st="on">la Comunidad.</personname> </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: purple;"><span lang="ES-AR"><span style="font-family: Arial;"> </span></span><span lang="ES-AR"><span style="font-family: Arial, Helvetica, sans-serif;">- Cualquier política común de precios deberá basarse en criterios comunes y en métodos uniformes de cálculo. </span></span></span></strong></span></span></span></span></span></span></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcRiSGbmyrY-wMMCDDG-xarTORFQEbbvHHG5sIzXIXdvyh24aO-MgA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="208" data-width="242" height="208" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRiSGbmyrY-wMMCDDG-xarTORFQEbbvHHG5sIzXIXdvyh24aO-MgA" style="height: 208px; width: 242px;" width="242" /></a></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"><span lang="ES-AR"> </span></span></strong><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- Para permitir que la organización común a que hace referencia el ap. 1 alcance sus objetivos, se podrán crear uno o más <span style="color: magenta;">"fondos de orientación y de garantía agrícolas"</span>. </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: purple;"><span lang="ES-AR"><span style="font-family: Arial;"><strong> </strong></span></span><span lang="ES-AR"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- Se prevén <span style="color: magenta;">"medidas y acciones comunes"</span> en el ámbito de </strong><personname productid="la PAC" w:st="on"><strong>la PAC </strong><span style="font-size: x-small;">(</span></personname><span style="font-size: x-small;">de acuerdo al art. 41, antiguo art. 35 TCE. Versión consolidada del Tratado de Funcionamiento de <personname productid="la Uni�n Europea" w:st="on">la Unión Europea</personname>). </span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: purple; font-family: Arial; font-size: x-small;"><span lang="ES-AR"> </span></span><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- El Consejo podrá autorizar, en especial, la concesión de <span style="color: magenta;">"ayudas" </span><span style="color: purple;">para:</span> </strong></span></span></span></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> a) la protección de las explotaciones desfavorecidas por condiciones estructurales o naturales </strong></span></span></span></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> b) en el marco de programas de desarrollo económico.</strong></span></span></span></span></span></span></span></span></span></span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong> - <span style="color: magenta;">"</span></strong></span><strong><span style="color: purple;"><span style="color: magenta;">Principios"</span> fundamentales en los que se sustenta <personname productid="la PAC" w:st="on">la PAC</personname><i style="mso-bidi-font-style: normal;"> <span style="color: magenta;">(reglas de oro)</span></i>, en práctica<span style="mso-spacerun: yes;"> </span>a través de la creación de las <span style="color: magenta;">OCM</span>:</span></strong></span><br />
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="mso-list: Ignore;">1)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><i style="mso-bidi-font-style: normal;"><span style="color: magenta;">“Unidad de mercado”</span></i></span></span></strong><br />
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span>La existencia de un mercado único para todos los frutos y productos agrícolas significa que su comercio debe ser libre entre los distintos Estados miembros lo cual<span style="mso-spacerun: yes;"> </span>lleva consigo la supresión de los derechos arancelarios, de los obstáculos<span style="mso-spacerun: yes;"> </span>de todo tipo. </span></span></strong></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span>Ello <i style="mso-bidi-font-style: normal;">implica como presupuesto la "armonización de las reglamentaciones administrativas" de<br /> </i></span></span></strong><br />
<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><i style="mso-bidi-font-style: normal;"> a) los frutos y productos agro-alimenticios</i></span></span></strong><br />
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><i style="mso-bidi-font-style: normal;"> b) las normas sanitarias, fitosanitarias, veterinarias, de calidad, etc. </i></span></span></strong></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span>Entraña:</span></span></strong><br />
<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;">a) <i style="mso-bidi-font-style: normal;">precios comunes</i></span></span></strong><br />
<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><em>b)</em> protección homogénea<span style="mso-spacerun: yes;"> </span>en frontera frente a las importaciones de terceros países</span></span></strong><br />
<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;">c) <i style="mso-bidi-font-style: normal;">reglas comunes para la importación y exportación y </i></span></span></strong><br />
<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><i style="mso-bidi-font-style: normal;">d) normas iguales para la protección sanitaria, fitosanitaria, veterinaria</i> etc. </span></span></strong></div>
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<strong><span style="color: purple;"><span style="font-family: Times New Roman;"><span style="font-family: Arial, Helvetica, sans-serif;">- La consecución de unas <u>"<i style="mso-bidi-font-style: normal;">paridades monetarias comunes"</i></u>, por lo que los precios se<span style="mso-spacerun: yes;"> </span>han fijado, hasta ahora en el<span style="mso-spacerun: yes;"> </span>llamado <span style="color: #38761d;">ECU verde</span> en cada una de las monedas nacionales, o tipos de cambio específicos<span style="mso-spacerun: yes;"> </span>del sector, establecidos una vez al año, en el momento de determinar<span style="mso-spacerun: yes;"> </span>los precios agrarios, habiéndose creado un mecanismo de compensación</span><span style="font-family: Arial;">, tales son los <span style="color: #274e13;">Montantes Compensatorios Monetarios (MCM)</span>, los llamados <span style="color: #274e13;">tipos verdes, positivos o negativos</span>, según la moneda del Estado tuviera un valor real superior (positivos, se manifiesta en una tasa a pagar por el Estado nacional) o negativos, inferior, lo que se manifiesta en una subvención a la importación.</span></span></span></strong></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="mso-list: Ignore;">2)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><i style="mso-bidi-font-style: normal;"><span lang="ES-AR"><span style="color: magenta;">“Preferencia comunitaria”</span></span></i></span></span></strong></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="ES-AR">El <i style="mso-bidi-font-style: normal;">mercado interior agrario debe ser abastecido preferentemente por los agricultores y ganaderos comunitarios</i>.</span></span></span></strong></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <strong><span style="font-family: Arial, Helvetica, sans-serif;">P</span></strong></span></span></span><span lang="ES-AR">ara asegurar, de modo objetivo, dicha preferencia frente a terceros países, se usó como procedimiento<span style="mso-spacerun: yes;"> </span>la aplicación de exacciones fiscales variables en frontera (prelèvements), consistentes en someter la importación a un impuesto variable, muchas veces de modo exclusivo y, otras, agregado a un <i style="mso-bidi-font-style: normal;">derecho arancelario específico o ad valorem y cuya cuantía se calcula por diferencia entre un precio umbral a la importación, fijado por <personname productid="la CE" w:st="on">la CE</personname>, y el precio internacional análogo utilizado como precio de referencia. </i></span></span></span></strong></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="ES-AR">Los mismos operaron como una de las fuentes de ingresos del FEOGA (Fondo Europeo de Orientación y Garantía Agrícolas), a las que se añaden los derechos de aduana y otros menores.</span></span></span></strong></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">· </span></span><span lang="ES-AR">Este principio <span style="color: magenta;">no</span> ha funcionado de manera análoga para los diversos productos ya que mientras su influencia fue relevante para los cereales y las carnes de modo que llegó a distorsionar el comercio internacional de los mismos, para otros como los hortofrutícolas se ha manifestado de manera negativa <span style="font-size: x-small;">(FANFANI,<span style="mso-spacerun: yes;"> </span>R. 1.991). </span></span></span></span></strong></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="ES-AR">El <i style="mso-bidi-font-style: normal;">principio se dejó sin efecto</i> por el ap. 28 del art. 6 del Tratado de Ámsterdam” (<i style="mso-bidi-font-style: normal;">1.997</i>).</span></span></span></strong></div>
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<span lang="ES-AR"><strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;">3) <i style="mso-bidi-font-style: normal;"><span style="color: magenta;">“Solidaridad financiera”</span></i></span></span></strong></span></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="ES-AR">Establecida la unidad de mercado y siendo necesario en la regulación del mismo su consideración global, también cualquier gasto o ingreso tendiente a regular dicho mercado debía ser común, por lo que los ingresos de aduana no podían ser nacionales ni tampoco una restitución prima a la exportación, ya que contribuía a la estabilización de la totalidad del mercado único. Principio de solidaridad financiera que se materializó en el FEOGA. </span></span></span></strong></div>
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<span lang="ES-AR"><strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;">A los principios señalados se agregaron otros, como ser los principios de: </span></span></strong></span></div>
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<span lang="ES-AR"><strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="mso-spacerun: yes;"></span>4) El <i style="mso-bidi-font-style: normal;"><span style="color: magenta;">“principio de la fuerza mayor”</span></i></span></span></strong></span></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="ES-AR">Es<span style="mso-spacerun: yes;"> </span>entendido como <i style="mso-bidi-font-style: normal;">circunstancias anormales, extrañas al operador y cuyas consecuencias solo podrían haberse evitado al precio de sacrificios excesivos, a pesar de todas las diligencias empleadas.</i> </span></span></span></strong></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="ES-AR">Para su configuración requiere <u>dos elementos</u>: </span></span></span></strong></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="mso-list: Ignore;">a)<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span lang="ES-AR">el <u>“objetivo”</u>: circunstancia anormal extraña al operador que debe considerarse imprevisible hasta el punto que un comerciante diligente pueda considerar que el riesgo es despreciable y </span></span></span></strong><br />
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<strong><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: purple; font-family: Arial, Helvetica, sans-serif;">b) el <u>“subjetivo”</u>: las consecuencias inevitables van a producirse no obstante la conducta diligente del operador, quien tiene la obligación de cuidar el desarrollo de la operación y reaccionar con rapidez cuando detecte cualquier anomalía.</span></strong></span></strong></div>
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<strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"></span></span></span></strong></div>
<span style="mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-AR"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> - Este principio <span style="color: magenta;">no</span> es admitido como tal por el Tribunal de Justicia de Luxemburgo, al menos de forma indubitada sino que se trata mas bien de una excepción a la regla general del respeto escrupuloso de las disposiciones legislativas y, en consecuencia, debe interpretarse y aplicarse de forma estricta, lo que circunscribe el marco de su gestión por <personname productid="la Comisi�n" w:st="on">la Comisión</personname> y las Administraciones nacionales). </strong></span></span></span></span></span></span></div>
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<span style="mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-AR"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> </strong></span></span></span></span></span></span></div>
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<span style="mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-AR"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> 5) <span style="color: magenta;"><em>“Principio de corresponsabilidad”</em>.</span></strong></span></span></span></span></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong> <span lang="ES-AR">Se vincula a los crecientes desequilibrios de los mercados agrícolas que exigían que se repercutiera en quienes ocasionaban los costos de financiación para el sostenimiento de los mercados, parte de los mismos.</span></strong></span></span></div>
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"> 6) <span style="color: magenta;"><em>“Principio de correlación entre la política de estructuras y la de mercados” </em></span></span></strong></span></span></span></span></span></span></span></span><br />
<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><em><span style="color: magenta;"> </span><span style="color: purple;"> S</span></em><span style="color: purple;">e</span> desplaza el centro de gravedad de <personname productid="la PAC" w:st="on">la PAC</personname> desde un "proteccionismo vía precios" a otro "vía de estructuras" para tratar de situarse <personname productid="la Comunidad" w:st="on">la Comunidad</personname><span style="mso-spacerun: yes;"> </span>en condiciones de </span>competitividad frente a agriculturas mas modernizadas). </strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> <span lang="ES-AR"><span style="color: magenta;"><span style="font-family: Arial, Helvetica, sans-serif;">Perfiles de <personname productid="la PAC" w:st="on">la<span style="mso-spacerun: yes;"> </span>PAC</personname> de los años 70 hasta fines del 89 </span></span></span></strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: magenta;"> - </span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;">Al final de la década del <span style="color: magenta;">70</span>, iniciando <span style="color: magenta;">1.980</span> se destacan varios hechos que cambiaron el rumbo de <personname productid="la PAC" w:st="on">la PAC</personname>, tales son: </span></span></strong></span></span></span></span></span></span></span></span><br />
<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> <span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">La continuidad en la acumulación de excedentes. </span></span></span></strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"> <strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">El permanente crecimiento del gasto agrícola. </span></span></span></strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-size: 12pt;"> </span></span></span></strong><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">El aumento de los costos energéticos.</span></span></span></strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-size: 12pt;"> - </span></span></span></strong><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;">En </span><span style="color: magenta;"><i style="mso-bidi-font-style: normal;">1985 se da la retirada de tierras de la producción</i></span></span></strong></span></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span lang="ES-AR" style="font-size: 12pt;"><em><span style="color: magenta;"> </span></em></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-AR" style="font-size: 12pt;"><u>Reglamento CE n° 795/85</u>, retirada de tierras de cultivos herbáceos para reducir excedentes agrarios y adaptar progresivamente la producción a las necesidades de los mercados (modificado por los reglamentos: n° 1.094/88; n° 2.328/91; n° 1.765/92, plantea la abolición el viejo sistema del set aside; n° 2.293/92; n° 762/94, conteniendo medidas dirigidas a la contención de la producción mediante incentivos a la reconversión y a la agricultura extensiva).</span></span></span></strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-size: 12pt;"> - </span></span></span></strong><span style="font-size: 12pt;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;">El <i style="mso-bidi-font-style: normal;"><span style="color: magenta;">Libro Verde de <personname productid="La Comisi�n" w:st="on">la Comisión</personname></span></i> propagó además un cambio en la política estructural, consistente en: </span></span></strong></span></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 12pt;"></span><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"> ü<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">Aumentar la competitividad de las explotaciones agrarias. </span></span></span></strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"> <strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">Mejorar las condiciones de vida y de trabajo; economizar la energía. </span></span></span></strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-size: 12pt;"> </span></span></span></strong><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">Contribuir a la protección del medio ambiente. </span></span></span></strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-size: 12pt;"> - </span></span></span></strong><span style="font-size: 12pt;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;">Sus <span style="color: magenta;">"instrumentos"</span> fueron: </span></span></strong></span></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 12pt;"></span><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"> ü<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">El ajuste del régimen de ayudas a la inversión, más orientadas al mercado. </span></span></span></strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-size: 12pt;"></span></span></span></strong><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"> ü<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">Las ayudas a la instalación de jóvenes agricultores; la concesión de primas por Ha. a los agricultores que acepten prácticas compatibles con el medio ambiente. </span></span></span></strong></span></span></span></span></span></span></span></span><br />
<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-size: 12pt;"> </span></span></span></strong></span></span></span></span></span></span></span></span><br />
<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-size: 12pt;"></span></span></span></strong><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"> ü<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">Las medidas de reforestación especiales. </span></span></span></strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-size: 12pt;"></span></span></span></strong><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"> ü<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">Las jubilaciones anticipadas. </span></span></span></strong></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR"><span style="font-family: Times New Roman;"><span lang="ES-AR"><span lang="ES-AR"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-size: 12pt;"></span></span></span></strong><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"> ü<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">La extensificación de la producción.</span></span></span></strong></span></span></span></span></span></span></span></span><br />
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<span lang="ES-AR" style="font-size: 12pt;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;">- En el año </span><span style="color: magenta;"><i style="mso-bidi-font-style: normal;">1.989</i></span></span></strong></span></div>
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<span lang="ES-AR" style="font-size: 12pt;"></span><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><i style="mso-bidi-font-style: normal;"><span lang="ES-AR" style="font-size: 12pt;">Aparece una nueva figura, tal es la “<span style="color: magenta;">ayuda transitoria a la renta agraria</span></span></i><span lang="ES-AR" style="font-size: 12pt;"><span style="color: magenta;">”</span> (Reglamento CE n° 768/89) que tiene por <i style="mso-bidi-font-style: normal;">objeto mantener la renta cuando esté en curso un proceso de adaptación que afecte a la estructura de las explotaciones o cuando se induzca una diversificación de las actividades hacia otras no agrarias</i>, figura que se<span style="mso-spacerun: yes;"> </span>convierte luego en un elemento crucial en la nueva PAC. </span></span></span></strong></div>
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<span style="color: black;"><span lang="ES-AR" style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: "Times New Roman";"> <span lang="ES-AR" style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><strong>·</strong></span></span> <strong><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"> S</span></strong></span></span></span></strong></span></span><span lang="ES-AR" style="font-size: 12pt;"><span style="font-family: Times New Roman;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">e</span> aplica el <i style="mso-bidi-font-style: normal;">“<span style="color: magenta;">régimen de retirada de tierras de labor”</span>, conocido como <span style="color: magenta;">“set aside”</span>, </i>referido precedentemente, para reducir las cosechas de los grandes cultivos y auxiliar así la acción de los mencionados estabilizadores y el “régimen de ayudas comunitarias a la jubilación anticipada”(Reglamento CE n° 1.096/88, régimen comunitario de ayudas a la jubilación anticipada, derogado por el reglamento n° 2.079/92 -éste último modificado por el reglamento n° 2.773/95, actualmente derogado por los reglamentos del Consejo CE <span style="mso-spacerun: yes;"> </span>n° 1.257/99 y de <personname productid="la Comisi�n CE" w:st="on"><personname productid="La Comisi�n" w:st="on">la Comisión</personname> CE</personname> n° 1.750/99).</strong></span></span></span></span></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-AR" style="font-size: 12pt;">A su vez obra otro R<u>eglamento del año <i style="mso-bidi-font-style: normal;">1.992</i></u> (Reglamento CE n° 1.765/92) instaura el<span style="mso-spacerun: yes;"> </span><i style="mso-bidi-font-style: normal;">nuevo régimen de intervención y plantea la abolición del viejo sistema del set aside e introduce la obligación de congelar el 15 % de la superficie haciendal</i>, condición necesaria para obtener la ayuda a la producción establecida en razón de las hectáreas cultivas por un monto determinado del promedio medio, por área geográfica, previamente comunicada por los Estados miembros a <personname productid="la Comunidad Europea." w:st="on">la Comunidad Europea.</personname> </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-AR" style="font-size: 12pt;">Se <i style="mso-bidi-font-style: normal;">plantea la <u>cuota de producción</u></i> como un instrumento estratégico<span style="mso-spacerun: yes;"> </span>para el correcto funcionamiento de la ayuda a fin de que ésta <i style="mso-bidi-font-style: normal;">no incida en los consumidores ni grave excesivamente sobre la colectividad.</i></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-AR" style="font-size: 12pt;">Tampoco es ajena a <personname productid="la PAC" w:st="on">la PAC</personname> el <i style="mso-bidi-font-style: normal;"><span style="color: #274e13;">retiro anticipado de los agricultores de la actividad agraria</span></i>, ya obrante desde 1.988, conforme se señaló, sustituido en 1.992, derogado en junio de 1.999 (Reglamento CE n° 1.096/88, régimen comunitario de ayudas a la jubilación anticipada, derogado por el Reglamento CE n° 2.079/92, éste último modificado por el Reglamento CE n° 2.773/95, actualmente derogado por los reglamentos del Consejo<span style="mso-spacerun: yes;"> </span>n° 1.257/99 de <personname productid="La Comisi�n" w:st="on">la Comisión</personname> n° 1.750/99),<span style="mso-spacerun: yes;"> </span>pero para ser receptado en un sistema coherente de ayuda al desarrollo rural.</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><personname productid="la PAC" w:st="on"><span lang="ES-AR" style="font-size: 12pt;">La PAC</span></personname><span lang="ES-AR" style="font-size: 12pt;"> ha instaurado una <i style="mso-bidi-font-style: normal;"><span style="color: magenta;">política de estructuras y una política de precios</span></i>, concretada en el <span style="color: magenta;">Fondo europeo agrícola de orientación o de garantía (FEOGA). </span></span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-AR" style="font-size: 12pt;">En el seno del mismo, a través de la </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span lang="ES-AR" style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span> </span></span><em><span style="color: magenta;">orientación”</span></em>, se conceden <i style="mso-bidi-font-style: normal;">ayudas estructurales</i> para:</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-size: 12pt;"><span style="mso-list: Ignore;">1)<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-AR" style="font-size: 12pt;">La adaptación, el<span style="mso-spacerun: yes;"> </span>mejoramiento y la orientación de las condiciones de producción de la agricultura. </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-AR" style="font-size: 12pt;">Mediante la <i style="mso-bidi-font-style: normal;"><span style="color: magenta;">“sección garantía”</span></i>, son pagados los gastos relativos a la intervención sobre el mercado interno y externo, o sea las intervenciones sobre los precios, ello acorde con lo dispuesto por los art. <metricconverter productid="130 A" w:st="on">130 A</metricconverter>, 130 B, <metricconverter productid="130 C" w:st="on">130 C</metricconverter>, 130 D, 130 E del Tratado de Maastricht que modificó el Tratado de Roma, a su vez ordenados en el texto consolidado, luego del Tratado de Ámsterdam. </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-AR" style="font-size: 12pt;">A fin de promover un desarrollo armonioso del conjunto de <personname productid="la Comunidad" w:st="on">la Comunidad</personname>, ésta desarrollará y proseguirá su acción encaminada a reforzar su cohesión económica y social. </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR" style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><personname productid="la Comunidad" w:st="on"><span lang="ES-AR" style="font-size: 12pt;">La Comunidad</span></personname><span lang="ES-AR" style="font-size: 12pt;"> se propondrá, en particular, reducir las diferencias entre los niveles de desarrollo de las diversas regiones y el retraso de las regiones o islas menos favorecidas, incluidas las zonas rurales” (Art. 158 (ex art. <metricconverter productid="130 A" w:st="on">130 A</metricconverter>).</span></span></span></strong></div>
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<span lang="ES-AR" style="font-size: 12pt;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;">- A partir de <personname productid="la Ronda Uruguay" w:st="on">la <u>Ronda Uruguay</u></personname><u> del GATT</u> y el <i style="mso-bidi-font-style: normal;"><u>Acuerdo sobre <personname productid="la Agricultura" w:st="on">la Agricultura</personname> firmado en Marrakech</u> (1.995)</i> se inicia una época de <i style="mso-bidi-font-style: normal;"><span style="color: magenta;">liberalización del comercio</span></i>, atemperando el proteccionismo existente, al menos como compromiso a cumplimentar por los Estados partes. </span></span></strong></span></div>
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<span lang="ES-AR" style="font-size: 12pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong>No obstante esto, los países que han participado de tales negociaciones, han tratado de salvaguardar sus posiciones ya que una total liberalización aparece al menos en el Estado como imposible ya que resulta necesario la protección de algunas actividades de los agricultores, sea pues a través de la orientación hacia un cierto tipo de producción y sobre todo en la consideración al ambiente</strong> <span style="font-size: x-small;">(<strong>ROMAGNOLI, Emilio. Intervento,<span style="mso-spacerun: yes;"> </span>in Misure incentivanti e discentivanti della produzione agrìcola. Lìmiti internazionali e comunitari. Atti del Convegno Firenze 8-9 Novembre 1.996. Istituto di Diritto Agrario Internazionale e Comparato. Firenze. Nuova serie dei pubblicazioni n° 28. Milano. Giuffrè Editore. 1.998, p. 16).</strong>ROMAGNOLI, Emilio, 1.996).</span></span></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcQerOV0MMJ_keRKN3SaF_djE-7HfXErJWLAmUagzRYgb4LwRwJkYw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="168" data-width="200" height="168" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQerOV0MMJ_keRKN3SaF_djE-7HfXErJWLAmUagzRYgb4LwRwJkYw" style="height: 168px; width: 200px;" width="200" /></a></div>
<strong><span style="color: purple;"><span style="font-family: Arial;"> </span></span></strong><strong><br /><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"></span></strong><br />
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<span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span lang="ES-AR">- Hay un <u>"nuevo marco legal"</u> que convoca al ejercicio de una agricultura: </span></span></span></strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> a) multifuncional</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> b) competitiva</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> c) presente en todo el territorio</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> d) capaz de orientarse hacia el mercado</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> e) de dar vitalidad al mundo rural</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> f) de responder a las exigencias de los ciudadanos en materia de <u>medio ambiente y seguridad alimentaria</u>.</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-size: 12pt;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;">Con <personname productid="la Declaraci�n" w:st="on">la <u>Declaración</u></personname><u> de Cork</u> (1.996) se reconoce que:</span></span></strong></span></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><personname productid="la PAC" w:st="on"><span style="font-size: 12pt;">La <i style="mso-bidi-font-style: normal;">PAC</i></span></personname><i style="mso-bidi-font-style: normal;"><span style="font-size: 12pt;"> debe adaptarse a nuevas circunstancias</span></i><span style="font-size: 12pt;">.</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">El <i style="mso-bidi-font-style: normal;">paso del sostenimiento de precios a la ayuda interna continuará</i>.</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">Cada vez serán mas contestados los <i style="mso-bidi-font-style: normal;">pagos compensatorios</i> derivados de la nueva PAC de 1.992.</span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">El concepto de financiación pública para el desarrollo rural armonizado con una gestión adecuada de los recursos naturales y el mantenimiento y refuerzo de la biodiversidad y los cultivos está ganando mayor aceptación. </span></span></span></strong></div>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt;">Se <i style="mso-bidi-font-style: normal;">afirma la promoción, por todos los medios posibles de las capacidades locales de desarrollo sostenible en las zonas rurales, la sostenibilidad, la simplificación de la legislación y la subsidiaridad</i>. </span></span></span></strong></div>
<strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-size: 12pt;"></span></span></span></strong> <br />
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<span style="font-family: Times New Roman;"><span style="color: black;"><personname productid="La Agenda" w:st="on"><span style="font-size: 12pt;"></span></span></span><br />
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt;">- La <u>Agenda</u></span></personname><u> 2.000</u> (15/7/97) planteó nuevos objetivos a los recogidos en el ex art.<span style="mso-spacerun: yes;"> </span>39 del Tratado de Roma, actual art. 33 del texto consolidado ya referido que abren nuevas perspectivas para el milenio que se inició. </strong></span></span><br />
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRslOvIDizNJufhD_l5G_QxKMdmhuX50qOAKHewe-sI0hn3XRdYHA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="225" data-width="156" height="225" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRslOvIDizNJufhD_l5G_QxKMdmhuX50qOAKHewe-sI0hn3XRdYHA" style="height: 225px; width: 156px;" width="156" /></a><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">El <i style="mso-bidi-font-style: normal;">incremento de la competitividad</i>, tanto en <personname productid="la Uni�n Europea" w:st="on">la Unión Europea</personname> como fuera de ella y en terceros países.</span></strong></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><i style="mso-bidi-font-style: normal;"><span style="font-size: 12pt;">El alto nivel de seguridad y calidad de los alimentos</span></i><span style="font-size: 12pt;">.</span></strong></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">La <i style="mso-bidi-font-style: normal;">integración de los objetivos medio ambientales</i> (agricultura ecológica, agricultura integrada, reforestación, protección del paisaje etc.).</span></strong></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">La <i style="mso-bidi-font-style: normal;">cohesión económica y social</i>, la reducción de las diferencias de desarrollo, etc. para el logro del desarrollo sostenible.</span></strong></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">Una <i style="mso-bidi-font-style: normal;">sociedad unida e integradora basada en la solidaridad, en el alto nivel de vida, un medio ambiente puro, la libertad, la seguridad y la justicia. </i></span></strong></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="font-family: Arial;"><span style="color: purple;">- A partir de los objetivos de <personname productid="La Agenda" w:st="on">la <u>Agenda</u></personname><u> 2.000</u> (<u>la protección del medioambiente y la orientación de la agricultura al mercado)</u>, se introdujeron: </span></span></strong></span></span></span></span></span></span></span></span></div>
<ul style="text-align: left;">
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="font-family: Arial;"><span style="color: purple;">el concepto de la “eco condicionalidad” y </span></span></strong></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="font-family: Arial;"><span style="color: purple;">la “modulación de las ayudas”, si bien ambas con carácter facultativo para los Estados miembros. </span></span></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>- En <i style="mso-bidi-font-style: normal;"><u>Junio de 1.999</u> <personname productid="la Comunidad Europea" w:st="on">la Comunidad Europea</personname></i> dictó nuevas normas referidas a <i style="mso-bidi-font-style: normal;">ayudas al desarrollo rural, a cargo del Fondo Europeo de Orientación y Garantía Agrícola (FEOGA)</i></strong></span></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>- En el <u>Reglamento nº 1.257/99</u>, aparecen las denominadas <span style="color: magenta;">“medidas agroambientales”</span>, de carácter <span style="color: magenta;">"voluntario"</span>, dentro de un paquete de medidas, medidas de acompañamiento de <personname productid="la PAC" w:st="on">la PAC</personname>, destinadas entre otras cosas a:</strong></span></span></span></span></span></span></span></span></span></span></strong></span></span><br />
<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>- El </strong></span></span><span style="font-size: 12pt;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><u>Reglamento de <personname productid="la Comisi�n CE" w:st="on"><personname productid="La Comisi�n" w:st="on">la Comisión</personname> CE</personname> n° 1.750/99</u>, a fin de instaurar una <u>política común de desarrollo rural</u> que acompañe y sirva de complemento a otros instrumentos de <personname productid="la PAC" w:st="on">la PAC</personname>, en cumplimiento de los objetivos del ap. 1 y 2 del ex art. 39 del Tratado de Roma, actual art. 33 del texto consolidado, en la búsqueda de la <i style="mso-bidi-font-style: normal;">cohesión económica y social, contribuyendo a las regiones menos desarrolladas como así también a las enfrentadas a dificultades estructurales.</i></strong></span></span></span><br />
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<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>apoyar el desarrollo sostenible de las zonas rurales y a </strong></span></span></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>responder a la creciente demanda de la sociedad de servicios medioambientales, </strong></span></span></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>animando a los agricultores y a los ganaderos a utilizar métodos compatibles con la protección del medioambiente y la conservación de los recursos naturales.</strong></span></span></span></span></span></span></span></span></span></span></div>
</li>
</ul>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> - Posteriormente el <u>Reglamento CE nº 1.259/99 (sustituído por el</u> <u>Reglamento nº 1.782/03)</u> establece las disposiciones comunes aplicables a los <span style="color: magenta;">"regímenes de ayuda directa”</span> en el marco de <personname productid="la PAC" w:st="on">la PAC</personname>, donde en su art. 3 ya se indicaba que los Estados miembros debían adoptar una serie de requisitos medioambientales (de carácter obligatorio para el agricultor o el ganadero) teniendo en cuenta la situación de sus</strong></span> <span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>tierras o de sus producciones y los potenciales efectos de las actividades a desarrollar sobre el medio ambiente. </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span lang="ES-AR" style="font-size: 12pt; mso-ansi-language: ES-AR;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>El <u>Reglamento de 1.999</u>, agrega a las medidas introducidas por <personname productid="la PAC" w:st="on">la PAC</personname> de 1.992 (agroambiente, jubilación anticipada y repoblación forestal):</strong></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span lang="ES-AR" style="font-size: 12pt; mso-ansi-language: ES-AR; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span lang="ES-AR" style="font-size: 12pt; mso-ansi-language: ES-AR;">Un régimen aplicable a las <i style="mso-bidi-font-style: normal;">zonas desfavorecidas y a las zonas con restricciones ambientales.</i></span></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo1; tab-stops: 9.0pt list 93.5pt; text-align: justify; text-indent: 1cm;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt; mso-ansi-language: ES-AR; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><strong>§ </strong></span></span><span lang="ES-AR" style="font-size: 12pt; mso-ansi-language: ES-AR;"><strong>Otras <i style="mso-bidi-font-style: normal;">medidas de desarrollo rural deben formar parte de programas integrados de desarrollo y servir de complemento a las políticas de mercado</i>, régimen que posibilita un marco jurídico único al FEOGA para hacer efectiva la <i style="mso-bidi-font-style: normal;">subvencionalidad (aplicándose el principio de subsidiaridad)</i>, bajo</strong> <strong>determinadas condiciones, objetivos y criterios.</strong></span></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>Se estipula <i style="mso-bidi-font-style: normal;">como objetivo fundamental de la <u>ayuda comunitaria</u></i> a:</strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo1; tab-stops: list 93.5pt; text-align: justify; text-indent: 1cm;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">La inversión la <i style="mso-bidi-font-style: normal;">modernización de las explotaciones agrarias y el aumento de su viabilidad</i>, incluyéndose dentro de este concepto las fases de transformación y comercialización de los productos agrícolas.</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo1; tab-stops: list 93.5pt; text-align: justify; text-indent: 1cm;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">La <i style="mso-bidi-font-style: normal;">reconversión y reorientación de la capacidad de producción agraria, la introducción de nuevas tecnologías y la mejora de la calidad de los productos</i>.</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo1; tab-stops: list 93.5pt; text-align: justify; text-indent: 1cm;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">El fomento de la <i style="mso-bidi-font-style: normal;">producción no alimentaria</i> (lo cual aparece como una nueva orientación que se merece destacar).</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo1; tab-stops: list 93.5pt; text-align: justify; text-indent: 1cm;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">El <i style="mso-bidi-font-style: normal;">desarrollo sostenible de los bosques</i>.</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo1; tab-stops: list 93.5pt; text-align: justify; text-indent: 1cm;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><strong>§ </strong></span></span><span style="font-size: 12pt;"><strong>La <i style="mso-bidi-font-style: normal;">diversificación de las actividades</i> con la creación de otras de carácter complementario o alternativo</strong>.</span></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo1; tab-stops: list 93.5pt; text-align: justify; text-indent: 1cm;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">El <i style="mso-bidi-font-style: normal;">mantenimiento y consolidación de un tejido social viable</i> en las zonas rurales.</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo1; tab-stops: list 93.5pt; text-align: justify; text-indent: 1cm;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">El <i style="mso-bidi-font-style: normal;">desarrollo de las actividades económicas y el mantenimiento y creación de puestos de trabajo</i> con objeto de garantizar una mejor explotación del potencial intrínseco actual.</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo1; tab-stops: list 93.5pt; text-align: justify; text-indent: 1cm;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">La <i style="mso-bidi-font-style: normal;">mejora de las condiciones de trabajo y de vida</i>.</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo1; tab-stops: list 93.5pt; text-align: justify; text-indent: 1cm;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">El <i style="mso-bidi-font-style: normal;">mantenimiento y fomento de sistemas agrícolas de bajos insumos</i>.</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo1; tab-stops: list 93.5pt; text-align: justify; text-indent: 1cm;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">La <i style="mso-bidi-font-style: normal;">conservación y promoción de una naturaleza de alta calidad y de una agricultura sostenible que respete las exigencias medioambientales</i>.</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo1; tab-stops: list 93.5pt; text-align: justify; text-indent: 1cm;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">La <i style="mso-bidi-font-style: normal;">eliminación de las desigualdades entre hombres y mujeres y el fomento de iguales oportunidades para ambos</i> mediante el apoyo a proyectos cuya iniciativa y ejecución corra a cargo de mujeres. (Reglamento del Consejo CE n° 1.257/99).</span></strong></span></span></div>
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<span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>Como <u>medidas de desarrollo rural</u> se disponen ayudas para: </strong></span><br />
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcQnVEQLgfmVK83_Kg8Dx8JLn8OS6PkE01xrMffJv22PODTrEqktpw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="135" data-width="208" height="135" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQnVEQLgfmVK83_Kg8Dx8JLn8OS6PkE01xrMffJv22PODTrEqktpw" style="height: 135px; width: 208px;" width="208" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">Las <i style="mso-bidi-font-style: normal;">inversiones en las explotaciones agrarias</i>.</span></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">La <i style="mso-bidi-font-style: normal;">instalación de jóvenes agricultores</i>.</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l1 level1 lfo2; tab-stops: list 92.7pt; text-align: justify; text-indent: 1cm;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">La <i style="mso-bidi-font-style: normal;">formación profesional de a los agricultores y de las demás personas </i>que se dediquen a actividades agrarias, forestales y a su reconversión.</span></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">El <i style="mso-bidi-font-style: normal;">cese anticipado de la actividad agraria</i>.</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l1 level1 lfo2; tab-stops: list 92.7pt; text-align: justify; text-indent: 1cm;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">Las <i style="mso-bidi-font-style: normal;">zonas desfavorecidas y zonas con limitaciones medioambientales específicas</i>.</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l1 level1 lfo2; tab-stops: list 92.7pt; text-align: justify; text-indent: 1cm;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">La utilización de <i style="mso-bidi-font-style: normal;">métodos de producción agropecuaria que permitan proteger el ambiente y mantener el campo</i> (agroambiente).</span></strong></span></span></div>
<div class="MsoBodyTextIndent2" style="line-height: normal; margin: 0cm -10.65pt 0pt 1cm; mso-list: l1 level1 lfo2; tab-stops: list 92.7pt; text-align: justify; text-indent: 1cm;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">La <i style="mso-bidi-font-style: normal;">mejora de la transformación y comercialización de productos agrícolas; la silvicultura; el fomento de la adaptación y desarrollo de las zonas rurales</i> (Reglamento del Consejo CE n° 1.257/99). </span></strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>La <u>reforma de <personname productid="la PAC" w:st="on">la PAC</personname> del año <metricconverter productid="2.003 a" w:st="on">2.003 a</metricconverter> inicios del 2.010</u></strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>En el año 2.003,<span style="mso-spacerun: yes;"> </span>se reformó <personname productid="la PAC" w:st="on">la PAC</personname> para comenzar a regir progresivamente a partir de 2.005.</strong></span></span><br />
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcRFVbiZ4hhOnGJg6iYfuhpCx7a8JXLtZU8EurOD61emT3mksEo87g" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="194" data-width="260" height="194" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRFVbiZ4hhOnGJg6iYfuhpCx7a8JXLtZU8EurOD61emT3mksEo87g" style="height: 194px; width: 260px;" width="260" /></a></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">Está dirigida a <i style="mso-bidi-font-style: normal;">reorientar el gasto.</i></span></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm -10.65pt 0pt 1cm; mso-list: l2 level1 lfo1; mso-outline-level: 1; tab-stops: list 92.7pt; text-align: justify; text-indent: 1cm;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">Ha sido calificada como una <i style="mso-bidi-font-style: normal;">reforma no radical</i> por cuanto sólo fue abordado el pilar referido a las <i style="mso-bidi-font-style: normal;">medidas de apoyo interno</i>, sin tocar lo relativo al acceso a los mercados ni los subsidios a las exportaciones. </span></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm -10.65pt 0pt 1cm; mso-list: l2 level1 lfo1; mso-outline-level: 1; tab-stops: list 92.7pt; text-align: justify; text-indent: 1cm;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">Se estableció el <i style="mso-bidi-font-style: normal;">pago de un monto único y máximo</i>, para ser distribuido en <i style="mso-bidi-font-style: normal;">función de la defensa del medio ambiente, la calidad y el bienestar animal</i>.</span></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm -10.65pt 0pt 1cm; mso-list: l2 level1 lfo1; mso-outline-level: 1; tab-stops: list 92.7pt; text-align: justify; text-indent: 1cm;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><strong>§</strong> <strong> </strong></span></span><span style="font-size: 12pt;"><strong>La reforma ha pretendido <i style="mso-bidi-font-style: normal;">desvincular los subsidios de la producción </i>(causantes de sobreproducciones) y reorientar una parte mucho mayor del gasto de <personname productid="la PAC" w:st="on">la PAC</personname> hacia <i style="mso-bidi-font-style: normal;">proyectos ambientales y de desarrollo rural. </i></strong></span></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">Se tuvieron en cuenta aquellos aspectos relacionados con la <i style="mso-bidi-font-style: normal;">multifuncionalidad de la agricultura</i>; una agricultura que no debe contentarse con la mera producción de bienes, sino que debe contribuir a la realización de ciertos servicios valorados por el conjunto de la comunidad por su función social o ambiental: como mantener la ocupación del territorio y contribuir a su correcta gestión y conservar el paisaje. </span></strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>El <u>Reglamento nº 1.782/03</u> (<i style="mso-bidi-font-style: normal;">sustituye el Reglamento nº 1.259/99)</i>:</strong></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">La <i style="mso-bidi-font-style: normal;">reducción o exclusión de las ayudas</i> es aplicable tanto a una actividad agraria, como a un terreno agrario de la explotación, incluidas las parcelas retiradas de la producción. </span></strong></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">El <i style="mso-bidi-font-style: normal;">porcentaje de reducción</i> varía teniendo en cuenta la gravedad, el alcance, la persistencia y la repetición del incumplimiento observado, pudiendo incluso producirse la retirada total de las ayudas. </span></strong></span></span></div>
<div class="MsoNormal" style="margin: 0cm -10.65pt 0pt 1cm; mso-list: l0 level1 lfo2; tab-stops: 28.05pt 56.1pt list 92.7pt; text-align: justify; text-indent: 1cm;">
<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">Los Estados miembros efectuarán <i style="mso-bidi-font-style: normal;">controles sobre el terreno</i>, a fin de verificar el cumplimiento por los agricultores de las obligaciones y podrán hacer uso de los sistemas administrativos y de control que ya dispongan, para asegurarse de la observancia de los requisitos legales de gestión y de las buenas condiciones agrarias y medioambientales.</span></strong></span></span></div>
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<span style="color: black;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;">§ </span></span></span><span style="font-size: 12pt;"><span style="font-family: Times New Roman;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;">Este nuevo Reglamento desarrolla mediante su anexo III los denominados <i style="mso-bidi-font-style: normal;"><u>Requisitos Legales de Gestión</u></i>, y mediante su anexo IV las <i style="mso-bidi-font-style: normal;"><span style="color: #38761d;">Buenas Condiciones Agrarias y Medioambientales</span>,</i> requisitos que agricultores y ganaderos deberán cumplir con el fin de no ver reducidas las ayudas directas. Grupos Fecha de aplicación: 1. Medio Ambiente 1.1. Conservación de las Aves Silvestres. 1.2. Protección de las aguas subterráneas frente a la contaminación por sustancias peligrosas. 1.3. Protección del suelo en relación a lodos de depuradora 1.4. Protección de las aguas contra la contaminación por nitratos. 1.5. Conservación de los hábitats naturales, fauna y flora silvestres. 2. Salud pública y sanidad de los animales e identificación y registro de los animales. 2.1. Identificación y registro de los animales. 2.2. Marcas auriculares, registro de explotaciones y de los pasaportes en el ámbito de la especie bovina. 2.3. Identificación y registro de los animales de la especie bovina, así como el etiquetado de la carne y productos de vacuno. 2.4. Sistema de identificación y registro de los animales de las especies ovina y caprina. 3. Salud pública y cuestiones veterinarias y fitosanitarias. 3.1. Comercialización productos fitosanitarios. 3.2. Prohibición sustancias</span> </span><span style="color: purple; font-family: Arial, Helvetica, sans-serif;">de efecto hormonal y tireostático en la cría de ganado. 3. Seguridad alimentaria. 3.4. Control y erradicación de determinadas encefalopatías espongiformes. 4. Notificación de enfermedades. 4.1. Medidas de lucha para la fiebre aftosa. 4.2. Medidas de lucha para determinadas enfermedades y en concreto contra la enfermedad vesicular porcina. 4.3. Medidas de lucha y erradicación de la fiebre catarral ovina. </span></span></strong></span></div>
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<span style="color: purple;"><br /><span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">En cuanto a los <i style="mso-bidi-font-style: normal;"><u>Requisitos Legales de Gestión</u></i> (anexo III del Reglamento) el ganadero y/o agricultor deberá saber que: </span></strong></span></span><br />
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<strong> <span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;">1) Son un conjunto de normativas actualmente en vigor o próximas a estarlo, de las cuales uno o más artículos son de obligado cumplimiento para poder seguir recibiendo las ayudas directas procedentes de <personname productid="la PAC." w:st="on">la PAC.</personname> </span></span></strong></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>2) Se dividen en 5 grandes grupos: </strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">a) <i style="mso-bidi-font-style: normal;"><u><span style="color: #38761d;">Medio Ambiente</span></u></i>. </span></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">b) <i style="mso-bidi-font-style: normal;">Salud pública y sanidad de los animales e identificación y registro de los mismos. </i></span></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">c) <i style="mso-bidi-font-style: normal;">Salud pública y cuestiones veterinarias y fitosanitarias</i>.</span></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">d) <i style="mso-bidi-font-style: normal;">Notificación de enfermedades</i>. </span></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">e) <i style="mso-bidi-font-style: normal;">Bienestar de los animales</i>. </span></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><span style="color: purple;"><strong></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§ </span></span><span style="font-size: 12pt;">En relación a las <i style="mso-bidi-font-style: normal;"><u><span style="color: #38761d;">Buenas Condiciones Agrarias y Medioambientales</span></u></i> (anexo IV del Reglamento), el <i style="mso-bidi-font-style: normal;">ganadero y/o agricultor deberá</i> saber que: </span></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt;"><span style="mso-list: Ignore;">1) </span></span><span style="font-size: 12pt;">Los <i style="mso-bidi-font-style: normal;">Estados Miembros garantizarán que todas las tierras agrarias</i>, especialmente las que ya no se utilicen para la producción, se mantengan en buenas condiciones agrarias y medioambientales.</span></strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong><span style="font-size: 12pt;"><span style="mso-list: Ignore;">2) </span></span><span style="font-size: 12pt;">Para ello, <i style="mso-bidi-font-style: normal;">definirán los requisitos mínimos para mantener las buenas condiciones agrarias y medioambientales</i>. </span></strong></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt;"><span style="mso-list: Ignore;">1) </span></span><span style="font-size: 12pt;">Las <i style="mso-bidi-font-style: normal;">cuestiones sobre las que tratan estas buenas condiciones agrarias y medio-ambientales</i> son: </span></strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>a) <i style="mso-bidi-font-style: normal;">Erosión del suelo</i>. </strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>b) <i style="mso-bidi-font-style: normal;">Materia orgánica del suelo</i>. </strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>c) <i style="mso-bidi-font-style: normal;">Estructura del suelo</i>. </strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>d) <i style="mso-bidi-font-style: normal;">Nivel mínimo de mantenimiento</i>.</strong></span></span></div>
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<span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>La subsidiación a la multifuncionalidad del campo europeo continuará en función de las superficies de las tierras (no de la producción).</strong></span></span></i></div>
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<personname productid="La Revisi�n Intermedia" w:st="on"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt;">La <u>Revisión Intermedia</u></span></personname><u> de <personname productid="la PAC" w:st="on">la PAC</personname></u><i style="mso-bidi-font-style: normal;"> ha servido para que durante julio de 2.003 se aprobara la actual Reforma de <personname productid="la PAC" w:st="on">la PAC</personname>,</i> centrándose en </strong></span></span><br />
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø </span></span><span style="font-size: 12pt;">el <i style="mso-bidi-font-style: normal;">consumidor</i> y </span></strong></span></span><br />
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcRc2xP_DMvzucXKV_Uusjy28ZvMvFdKWxFb7rfYrtFbflH6gm5K" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="281" data-width="179" height="281" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRc2xP_DMvzucXKV_Uusjy28ZvMvFdKWxFb7rfYrtFbflH6gm5K" style="height: 281px; width: 179px;" width="179" /></a><strong><span style="color: purple; font-family: Arial;"></span></strong> </div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø </span></span><span style="font-size: 12pt;">los <i style="mso-bidi-font-style: normal;">contribuyentes</i>. </span></strong></span></span></div>
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<span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>La política de precios y mercados se considera el primer pilar de <personname productid="la PAC" w:st="on">la PAC</personname> y dando a los agricultores europeos libertad para producir lo que el mercado demande. Para ello, se ha establecido que:</strong></span></span></div>
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">- </span></span><span style="font-size: 12pt;">La <i style="mso-bidi-font-style: normal;">mayor parte de las subvenciones se abonarán con independencia de cuál sea el volumen de la producción</i>. </span></strong></span></span><br />
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<span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">- </span></span><span style="font-size: 12pt;">Para evitar el abandono de la actividad agraria, los <i style="mso-bidi-font-style: normal;">Estados miembros podrán optar por conservar una vinculación limitada entre las ayudas y la producción, bajo circunstancias bien definidas y dentro de unos límites claramente establecidos. </i></span></strong></span></span></div>
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<span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></div>
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<span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong><u>Principales elementos de la Reforma de <personname productid="la PAC" w:st="on">la PAC</personname></u><i style="mso-bidi-font-style: normal;">, basados en los objetivos descritos en <personname productid="La Revisi�n Intermedia" w:st="on">la Revisión Intermedia</personname> de <personname productid="la PAC" w:st="on">la PAC</personname></i>, son: </strong></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>1) Una <u><i style="mso-bidi-font-style: normal;">ayuda única por explotación para los agricultores</i> de <personname productid="la UE" w:st="on">la UE</personname></u>, independiente de la producción. Podrá mantenerse, de forma limitada, un elemento de vinculación a la producción, a fin de evitar el abandono de la misma. </strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>2) <i style="mso-bidi-font-style: normal;"><u>Vinculación de las ayudas al cumplimiento de las normas en materia de medio ambiente, salubridad de los alimentos, sanidad animal y vegetal y bienestar de los animales,</u></i> así como a la condición de mantener las tierras agrarias en buenas condiciones agronómicas y ambientales, concepto que se ha venido a denominar “<i style="mso-bidi-font-style: normal;">condicionalidad”</i>. </strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>3) Una <i style="mso-bidi-font-style: normal;"><u>política de desarrollo rural reforzada</u></i>, o que supone más fondos de <personname productid="la UE" w:st="on">la UE</personname> y nuevas medidas para promover la protección del medio ambiente, la calidad y el bienestar animal, y ayudar a los agricultores a cumplir las normas de <personname productid="la UE" w:st="on">la UE</personname> en relación con la producción, a partir de 2.005. </strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>4) Una <i style="mso-bidi-font-style: normal;"><u>reducción de las ayudas directas</u></i> (“modulación”) a las explotaciones de mayor tamaño, a fin de financiar las nuevas medidas de desarrollo rural. </strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>5) Un <i style="mso-bidi-font-style: normal;"><u>mecanismo de disciplina financiera</u></i> que garantice que el presupuesto agrario fijado hasta 2013 no sea sobrepasado. </strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>6) <i style="mso-bidi-font-style: normal;"><u>Revisión de la política de mercado de <personname productid="la PAC. Se" w:st="on">la PAC</u><span style="font-style: normal; font-weight: normal;">.<strong> Se</strong></span></personname><strong><span style="font-style: normal; font-weight: normal;"> <strong>vuelve a introducir, en relación a la necesidad de una mayor y mejor integración de los objetivos medioambientales, el</strong> </span>concepto de <u>“condicionalidad”</u> (antes denominado eco condicionalidad en <personname productid="La Agenda" w:st="on">la Agenda</personname> 2.000</strong></i>) como herramienta puesta al servicio de lo demandado por la sociedad en lo referente al respeto por el bienestar de los animales, a la protección del medio ambiente y a la salubridad de las producciones agroganaderas. </strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>Los agricultores y ganaderos deberán ser conscientes de que a partir de ahora, tanto para recibir las <i style="mso-bidi-font-style: normal;">ayudas directas como para recibir una ayuda única por explotación disociada de la producción</i>, deberán respetar el medio ambiente, potenciando el segundo pilar de <personname productid="la PAC" w:st="on">la PAC</personname> (el desarrollo rural) </strong><span style="font-size: x-small;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;"><strong>(</strong><span lang="ES-CO" style="mso-ansi-language: ES-CO;">MORALEDA QUÍLEZ, Fernando. Secretario General de Agricultura y Alimentación. “<personname productid="la PAC" w:st="on">La PAC</personname> y <personname productid="la Gu■a" w:st="on">la Guía</personname> de <personname productid="la Condicionalidad" w:st="on">la Condicionalidad</personname>”. <a href="http://www.mapa.es/app/Condicional/Documentos/">http://www.mapa.es/app/Condicional/Documentos/</a>).</span><strong></strong></span></span></span></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>La <u>nueva propuesta de reforma de <personname productid="la PAC" w:st="on">la PAC</personname></u><i style="mso-bidi-font-style: normal;"> puede ser resumida en varios aspectos</i>: </strong></span></span></div>
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>1)<span style="mso-spacerun: yes;"> </span><i style="mso-bidi-font-style: normal;"><u>Ajustes sectoriales</u></i>: debieran ser consecuencia de los estudios y previsiones del <u>Consejo de Berlín</u>, pero <personname productid="La Comisi�n" w:st="on">la Comisión</personname> va bastante más lejos; parecer ser un intento de dejar resueltas situaciones provisionales o de exceso de compensación, ante el brusco cambio de orientación global de <personname productid="la PAC" w:st="on">la PAC</personname> que se propone, con cambios en las OCM. </strong></span></span><br />
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<span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>2) <i style="mso-bidi-font-style: normal;"><u>Modelo global de la reforma</u></i>: en el nuevo modelo global de protección a la agricultura parecen intuirse los cambios más profundos; la mayoría de las <i style="mso-bidi-font-style: normal;">ayudas sectoriales directas recibidas por los agricultores se transforman en una ayuda única vinculada a la explotación</i>, con un período temporal de referencia. Todas las primas del ganado vacuno y ovino y la de leche quedarán incluidas en este esquema a partir de la campaña 2.005/06 </strong><span style="font-size: x-small;"><strong>(</strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: purple;">ORIA DÍAZ, Jesús. Partido regionalista de Cantabria. “La explotación familiar agraria en el contexto de la nueva política agraria comunitaria”. <span lang="PT-BR" style="mso-ansi-language: PT-BR;">Octubre 2002. <a href="http://www.prc.es/desarrollo_rural.pdf">http://www.prc.es/desarrollo_rural.pdf</a><span style="color: purple; font-family: Arial, Helvetica, sans-serif;">)</span></span></span></span><strong></strong></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;">- <span style="color: magenta;"><u>“Críticas a <personname productid="la PAC" w:st="on">la PAC</personname>”</u></span>: </span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> a) se desconfía del desenganche parcial</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> b) igual se sigue <u>subsidiando</u> a la <u>multifuncionalidad del campo europeo</u> aunque sea en función de las superficies de las tierras (no de la producción)</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> c) la multifuncionalidad no es más que un argumento más para perpetuar las subvenciones directas, que distorsionan los mercados internacionales o dificultan el desarrollo de los países terceros por la vía del comercio agrícola</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> d) la multifuncionalidad de la agricultura y la seguridad alimentaria no deberían ser aceptadas como argumentos para encubrir subsidios a la agricultura, ni para imponer restricciones de acceso a mercados en los países desarrollados</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> e) se deben establecer normas multilaterales claras que eviten prácticas comerciales que menoscaben la libre competencia en los mercados internacionales</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> f) se debe implementar en forma previa a las negociaciones una estrategia de evaluación objetiva y cuantitativa sobre los resultados que recibirían nuestros países al participar en las mismas.</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial;"> </span><span lang="ES-AR"><span style="font-family: Arial, Helvetica, sans-serif;">- Además <personname productid="la CE" w:st="on">la <span style="color: magenta;">CE</span></personname> tiende a: </span></span></span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><span lang="ES-AR"><span style="font-family: Arial, Helvetica, sans-serif;"><strong> 1) promover los intereses de los consumidores y les garantiza un alto nivel de protección. (</strong><span style="font-size: x-small;">Art. 114, antiguo art. 95 TCE. Tratado de <personname productid="la Uni�n Europea." w:st="on">la Unión Europea.</personname> Versión consolidada. Diario Oficial n° C 115 de 09/05/2.008 p. 0001 – 0388).</span> </span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><span lang="ES-AR"><span style="font-family: Arial, Helvetica, sans-serif;"> <strong>2) Contribuir a proteger la salud, la seguridad y los intereses económicos de los consumidores, así como a promover su derecho a la información, a la educación y a organizarse para salvaguardar sus intereses.</strong> </span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial;"><span lang="ES-AR"> </span></span><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-CO" style="mso-ansi-language: ES-CO;">- </span>La <span style="color: magenta;">"política de <personname productid="la Comunidad" w:st="on">la Comunidad"</personname> </span>en el ámbito del <span style="color: magenta;">"medio ambiente"</span> contribuirá a: </span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"> 1) La <u><span style="color: #38761d;">conservación, la protección y la mejora de la calidad del medio ambiente</span></u>. </span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"> 2) La protección de la salud de las personas</span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"> 3) La <u><span style="color: #38761d;">utilización prudente y racional de los recursos naturales</span></u></span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"> 4) El fomento de medidas a escala internacional destinadas a hacer frente a los<span style="color: #38761d;"><u> problemas regionales o mundiales del medio ambiente</u></span></span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="mso-spacerun: yes;"> </span>5) Alcanzar un <span style="color: #38761d;"><u>nivel de protección elevado</u></span>, teniendo presente la diversidad de situaciones existentes en las distintas regiones de <personname productid="la Comunidad." w:st="on">la Comunidad.</personname> (</strong><span style="font-size: x-small;">art. 191, antiguo art. 174 TCE. Versión consolidada. Diario Oficial n° C 115 de 09/05/2.008 p. 0001 – 0388).</span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="font-family: Arial;"><span style="color: purple;"><span style="font-size: x-small;"> </span><strong>- Se basará en los <span style="color: magenta;"><u>"principios"</u></span> de: </strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcTgVgy1ReBzbT30eqY16OJFrKh87dLA23Wh_1T66NyvFqjQVW0-oA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="207" data-width="240" height="207" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTgVgy1ReBzbT30eqY16OJFrKh87dLA23Wh_1T66NyvFqjQVW0-oA" style="height: 207px; width: 240px;" width="240" /></a></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="font-family: Arial;"><span style="color: purple;"><strong> a) <u>Cautela y de acción preventiva</u></strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="font-family: Arial;"><span style="color: purple;"><strong> b) <u>Corrección de los atentados al medio ambiente</u>, preferentemente en la fuente misma</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="font-family: Arial;"><span style="color: purple;"><strong> c) <u>Quien contamina paga</u>.</strong> <span style="font-size: x-small;">(art. 191, antiguo art. 174 TCE. Versión consolidada. Diario Oficial n° C 115 de 09/05/2.008 p. 0001 – 0388).</span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="font-family: Arial;"><span style="color: purple;"><span style="font-size: x-small;"> </span></span></span></span></span></span></span></span></span></span></span></span><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> - <personname productid="la CE" w:st="on">La <span style="color: magenta;">CE</span></personname> plantea: </strong></span></span></span></span></span></span></span></span></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcQ1JXxYqD08N25FVhkSELlGhh_1Thf4LXbbEwL317hpRmPEyVZHbA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="115" data-width="159" height="115" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQ1JXxYqD08N25FVhkSELlGhh_1Thf4LXbbEwL317hpRmPEyVZHbA" style="height: 115px; width: 159px;" width="159" /></a></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> a) un <u>crecimiento sostenible</u> y no inflacionista</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> b) un alto grado de competitividad y de convergencia en los resultados económicos</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> c) un alto nivel de protección y de mejora de la calidad del medio ambiente</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> d) la elevación del nivel y de la calidad de vida</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> e) la cohesión económica y social y la solidaridad entre los Estados miembros. </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> - El <span style="color: magenta;"><u>“principio del desarrollo sostenible”</u></span> implica: </span></strong></span></span></span></span></span></span></span></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcT-LU5Q0HHxnwkNepHl1ZI7gy7GFPvQ_F-9phnlhgYmpRuSxvEgfg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="144" data-width="155" height="144" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcT-LU5Q0HHxnwkNepHl1ZI7gy7GFPvQ_F-9phnlhgYmpRuSxvEgfg" style="height: 144px; width: 155px;" width="155" /></a></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> a) promover el progreso económico y social</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> b) un alto nivel de empleo</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial;"><strong> c) la consecución de un desarrollo equilibrado y sostenible</strong> <span style="font-size: x-small;">(Preámbulo del Tratado de Maastricht). </span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="font-family: Arial;"><span style="color: purple;"><span style="font-size: x-small;"> </span><strong>- Este principio opera como <u>restricción del libre mercado</u> ya que<span style="mso-spacerun: yes;"> </span>al funcionar competitivamente y descarnadamente el mercado, con frecuencia, perjudica a las zonas desfavorecidas, las que pasarán a ser atendidas por aplicación de este principio si se quiere el logro de la cohesión social, tan anhelada en Europa.</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial;"><strong> - En <personname productid="la CE" w:st="on">la <u>CE</u></personname>, la adopción de una política económica se basará en: l</strong></span></span></span></span></span></span></span></span></span></span></div>
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<li><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial;"><strong>la estrecha coordinación de las políticas económicas de los Estados miembros en el mercado interior, </strong></span></span></span></span></span></span></span></span></span></span></li>
<li><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial;"><strong>en la definición de objetivos comunes. </strong></span></span></span></span></span></span></span></span></span></span></li>
<li><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial;"><strong>Se llevará a cabo de conformidad con el respeto al principio de una economía de mercado abierta y de libre competencia.</strong> <span style="font-size: x-small;">(Tratado que instituye <personname productid="la CE" w:st="on">la CE</personname>, en el ex art. <metricconverter productid="3 A" w:st="on">3 A</metricconverter>, actual art. 4 del texto consolidado).</span></span></span></span></span></span></span></span></span></span></span></li>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="font-family: Arial;"><span style="color: purple;"><span style="font-size: x-small;"> </span><strong>- Las exigencias de la <span style="color: #38761d;">"protección del medio ambiente" </span>deberán integrarse en:</strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="font-family: Arial;"><span style="color: purple;"><strong>la definición y en </strong></span></span></span></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="font-family: Arial;"><span style="color: purple;"><strong>la realización de las políticas y acciones de <personname productid="la Comunidad" w:st="on">la Comunidad</personname> a que se refiere el articulo 3, en particular con objeto de fomentar un desarrollo sostenible”</strong> <span style="font-size: x-small;">(Art. 6 (ex art. <metricconverter productid="3 C" w:st="on">3 C</metricconverter>). este último art. fue introducido por el ap. 4 del art. 2 del Tratado de Ámsterdam).</span></span></span></span></span></span></span></span></span></span></span></span></div>
</li>
</ul>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span style="mso-ansi-language: ES;"> (Véase: DOCTRINA: Instrumentos de la Política agraria de la Comunidad Europea, en este blog)</span></span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"> </span></strong></span></span></span></span></span></span></span></span></span></span></div>
</div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-74874335435070839592011-11-09T19:09:00.000-08:002011-11-09T19:09:03.878-08:00POLÍTICA AGRARIA DEL MERCOSUR COMO DERECHO DERIVADO<div dir="ltr" style="text-align: left;" trbidi="on">
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width: 172px;" width="172" /></a><strong><span style="font-family: Arial;"><span style="color: purple;"></span></span></strong></div>
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<strong><span style="font-family: Arial;"><span style="color: purple;">- En el </span><span style="color: magenta;">MERCOSUR</span><span style="color: purple;">, el t</span><span lang="ES-AR"><span style="color: purple;">ratamiento de la </span><span style="color: magenta;">“agricultura”</span><span style="color: purple;">, aparece como un tema absolutamente sensible dentro del bloque y s</span></span><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: purple;">i bien <span style="color: red;">no</span> es un eje central de las negociaciones, </span><span style="color: red;">no</span><span style="color: purple;"> debe olvidarse que el MERCOSUR, en la concepción de los negociadores del <u>Tratado de Asunción</u> es de carácter comercial o económico y la consideración puntual del tema agrícola </span><span style="color: red;">no</span><span style="color: purple;"> está en <personname productid="La Agenda" w:st="on">la Agenda</personname> de las Negociaciones.</span></span></span></strong></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSLQ7INKDKtJRuHzX9FCqqrOY7rlAy-FO7oAWBYzTHi1sQfzqLN" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><strong><span style="color: purple; font-family: Arial;"><img alt="" border="0" class="rg_hi" data-height="160" data-width="160" height="160" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSLQ7INKDKtJRuHzX9FCqqrOY7rlAy-FO7oAWBYzTHi1sQfzqLN" style="height: 160px; width: 160px;" width="160" /></span></strong></a><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><span lang="ES-TRAD" style="font-family: Arial; mso-ansi-language: ES-TRAD;"><strong> - No<span style="color: red;"> </span>menos cierto es que, por las propias características de las economías nacionales de los Estados Parte (importancia del sector agropecuario en lo interno y en la exportación), se trata de un tema que es necesariamente considerado en las instancias programáticas del esquema de integración. </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"> </span></span></strong></span><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">- En forma directa pero no totalmente explícita encontramos la mención al sector agrícola cuando el art. 1 del Tratado de Asunción dice: <span style="color: magenta;">“coordinación de políticas sectoriales”</span> y en la “adopción de acuerdos sectoriales” (art. 5 Tratado de Asunción).</span></strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="font-family: Arial;"> </span></span><span style="font-family: Arial, Helvetica, sans-serif;">- Hay <span style="color: magenta;">“n</span><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: magenta;">iveles” de consideración de la “agricultura”</span> en los <u>Programas de Trabajo</u>: </span></span></span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"> 1) las referencias directas al tema puntual o específico (el sector agrícola o agropecuario)</span></span></span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"> 2) las referencias indirectas, es decir las que guardan relación con el tema en cuestión en función de los aspectos comerciales considerados, al igual que en las restantes áreas temáticas que inciden en la regulación de <personname productid="la Agricultura" w:st="on">la Agricultura</personname> (normas técnicas, reglamentos técnicos, normas ambientales vinculadas a los recursos naturales, etc.</span></span></span></strong></span></span></span></span></span></span></span></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcRB7C24CFSCFKxcs-m9xWpuFR4lFV0tajMiCADNo7h8R4jHoKBdGQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="162" data-width="174" height="162" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRB7C24CFSCFKxcs-m9xWpuFR4lFV0tajMiCADNo7h8R4jHoKBdGQ" style="height: 162px; width: 174px;" width="174" /></a><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"> </span></span></span></strong><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;">- Se fijaron como <span style="color: magenta;">“p</span></span><span style="color: magenta;">olíticas “prioritarias”</span>: </span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"> l) La <span style="color: magenta;">producción</span> (crédito, seguro, insumos y equipamiento<span style="mso-spacerun: yes;"> </span>agrícola, articulación de pequeños productores con el<span style="mso-spacerun: yes;"> </span>proceso de integración, formación profesional y educación rural, programas sociales,<span style="mso-spacerun: yes;"> </span>apoyo<span style="mso-spacerun: yes;"> </span>a<span style="mso-spacerun: yes;"> </span>las PyMES,<span style="mso-spacerun: yes;"> </span>sostenibilidad<span style="mso-spacerun: yes;"> </span>de<span style="mso-spacerun: yes;"> </span>los<span style="mso-spacerun: yes;"> </span>recursos naturales y protección ambiental en el sector agrario, agroquímicos, registros, normas fitozoosanitarias,<span style="mso-spacerun: yes;"> </span>cooperación en<span style="mso-spacerun: yes;"> </span>temas de productividad y calidad)</span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"> 2) La <span style="color: magenta;">comercialización</span> (precios mínimos<span style="mso-spacerun: yes;"> </span>o<span style="mso-spacerun: yes;"> </span>garantizados, pagos de<span style="mso-spacerun: yes;"> </span>compensaciones, subsidios de comercialización, almacenamiento y stock, competitividad<span style="mso-spacerun: yes;"> </span>sectorial, barreras a la libre circulación de productos agrarios).</span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">- La <span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><u>“Reunión de Ministros de Agricultura”</u>, es el órgano dependiente del Consejo del Mercado Común (Decisión de 1.992 y Decisión de 1.995), cuya finalidad principal la proposición – a través del GMC – de las medidas necesarias para la armonización de las políticas agrícolas de los Estados Parte, sin perjuicio que a lo largo de su actuación ingresó en otros temas propios de su especialidad.</span></span></span></strong></span></span></span></span></span></span></span></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcRReZ1AFxBf52ePA7SDpHU3R7gzsCGbKi1BBzdunOV3nH0crJmE" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="160" data-width="212" height="160" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRReZ1AFxBf52ePA7SDpHU3R7gzsCGbKi1BBzdunOV3nH0crJmE" style="height: 160px; width: 212px;" width="212" /></a><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"> </span></span></span></strong><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;">- Hay:</span></span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<li><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><u>Comisiones, Subcomisiones, Comités y Reunión de Expertos</u> dentro de este Subgrupo (por Resolución de 1.993 y complementarias); </span></span></strong></span></span></span></span></span></span></span></span></span></span></li>
<li><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;">el <u>Grupo Ad Hoc sobre Biotecnología Agropecuaria</u>, Resolución de junio de 2.004; </span></span></strong></span></span></span></span></span></span></span></span></span></span></li>
<li><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;">el Grupo Ad Hoc Sanitario y Fitosanitario (Resolución de marzo de 2.004); </span></span></strong></span></span></span></span></span></span></span></span></span></span></li>
<li><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;">el <u>Grupo de Trabajo Especial sobre Biocombustibles</u> abocado a la tarea de lograr proyectos para energías alternativas, aprovechando recursos disponibles en la región (D</span><span lang="ES-CO" style="mso-ansi-language: ES-CO;">ecisión n° 36/06<span style="mso-spacerun: yes;"> </span>memorándum de entendimiento para establecer un grupo de trabajo especial sobre biocombustibles); </span></span></strong></span></span></span></span></span></span></span></span></span></span></li>
<li><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-CO" style="mso-ansi-language: ES-CO;">el </span><u>Grupo de Integración Productiva (GIP)</u>, dependiente del Grupo Mercado Común, cuya función será coordinar y ejecutar el <u>Programa de Integración Productiva del MERCOSUR</u>, así como todas las propuestas y acciones relacionadas con dicha temática; </span></strong></span></span></span></span></span></span></span></span></span></span></li>
<li><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">el <u>Fondo de Agricultura Familiar del MERCOSUR</u> (FAF MERCOSUR), mediante <personname productid="La Decisi�n CMC" w:st="on">la Decisión CMC</personname> nº 45/08. Tiene como finalidad facilitar programas y proyectos de estímulo a la agricultura familiar y permitir una amplia participación de los actores sociales en actividades vinculadas al tema. </span></strong></span></span></span></span></span></span></span></span></span></span></li>
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<span style="clear: right; color: purple; cssfloat: right; float: right; font-family: Arial; margin-bottom: 1em; margin-left: 1em;"> <img alt="" class="rg_hi" data-height="163" data-width="113" height="163" id="rg_hi" src="data:image/jpg;base64,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" style="cursor: move; height: 163px; width: 113px;" unselectable="on" width="113" /></span><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;">- La aprobación de la <span style="color: magenta;">“Política de Promoción y Cooperación en Producción y Consumo Sostenibles en el MERCOSUR”</span>, busca: </span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> a) mejorar la eficiencia del proceso productivo para reducir riegos a la salud humana y al medio ambiente</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> b) a través de una gestión empresarial que use en forma racional y eficiente los recursos naturales, previniendo la contaminación (Decisión CMC n° 26/07)</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> c) se dispone que los Estados Parte se encargarán de su implementación de manera coordinada debiendo incorporarse esta Decisión a los respectivos ordenamientos nacionales antes de junio de 2.008.</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> - El <u><span style="color: magenta;">Acuerdo Marco sobre Medio Ambiente del Mercosur</span></u>, Decisión del CMC n° 2/01, señala que el mismo tiene por objeto el desarrollo sustentable y la protección del medio ambiente, mediante la articulación de las dimensiones económicas, sociales y ambientales, contribuyendo a una mejor calidad del ambiente y de la vida de la población. (art. 4).</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> - La <span style="color: magenta;">“implementación <personname productid="la Pol■tica" w:st="on">la Política</personname> agraria del Mercosur”</span> sigue un proceso el cual se infiere de la lectura de los planes<span style="mso-spacerun: yes;"> </span>y programas<span style="mso-spacerun: yes;"> </span>de<span style="mso-spacerun: yes;"> </span>trabajo de sus órganos y comisiones,<span style="mso-spacerun: yes;"> </span>fijándose<span style="mso-spacerun: yes;"> </span>un cronograma de actividades a tales fines. y acciones. </span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> - Su <span style="color: magenta;">“instrumentación definitiva”</span><span style="mso-spacerun: yes;"> </span>es a través de:</span></strong></span></span></span></span></span></span></span></span></span><br />
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcRHtfKsqBRdUhKijI2OqNNBxWByY8z3h28AEE9LuHPm2sPqh6ne" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="118" data-width="160" height="118" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRHtfKsqBRdUhKijI2OqNNBxWByY8z3h28AEE9LuHPm2sPqh6ne" style="height: 118px; width: 160px;" width="160" /></a> </div>
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<li><div style="text-align: justify;">
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;">acuerdos</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;">protocolos</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;">resoluciones</span></strong></span></span></span></span></span></span></span></span></span></div>
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<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;">decisiones</span></strong></span></span></span></span></span></span></span></span></span></div>
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<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;">recomendaciones</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;">declaraciones y </span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;">legislación nacional de los<span style="mso-spacerun: yes;"> </span>Estados partes, si correspondiere. </span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple; font-family: Arial;"> - Se efectúa un <span style="color: magenta;">“seguimiento<span style="mso-spacerun: yes;"> </span>y evaluación”</span>, tanto de la política que se pretende sea común como de las políticas nacionales<span style="mso-spacerun: yes;"> </span>agraria<span style="mso-spacerun: yes;"> </span>y<span style="mso-spacerun: yes;"> </span>agroindustrial<span style="mso-spacerun: yes;"> </span>a fin<span style="mso-spacerun: yes;"> </span>de<span style="mso-spacerun: yes;"> </span>determinar<span style="mso-spacerun: yes;"> </span>si efectivamente<span style="mso-spacerun: yes;"> </span>se eliminaron o redujeron las restricciones<span style="mso-spacerun: yes;"> </span>comerciales,<span style="mso-spacerun: yes;"> </span>si<span style="mso-spacerun: yes;"> </span>se establecieron medidas tendientes a<span style="mso-spacerun: yes;"> </span>consolidar<span style="mso-spacerun: yes;"> </span>la liberación del comercio intra regional, interregional<span style="mso-spacerun: yes;"> </span>e<span style="mso-spacerun: yes;"> </span>internacional, siendo de importancia asimismo el posicionamiento frente a<span style="mso-spacerun: yes;"> </span>terceros mercados lo que da cuenta de la inserción mundial<span style="mso-spacerun: yes;"> </span>del Mercosur.</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">- Hay un <span style="color: magenta;">“proceso se “retroalimentación continua”</span> a la vez que se efectúan las correcciones de<span style="mso-spacerun: yes;"> </span>las orientaciones necesarias.<span style="mso-spacerun: yes;"> </span></span></span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><strong><span style="color: purple;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="mso-spacerun: yes;"> </span></span></span></strong><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong>- Los <span style="color: magenta;">Estados Parte</span> acordaron, entre aquellos requisitos considerados indispensables para el funcionamiento del mercado común (que se preveía para 1.994), los relacionados con: </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> 1) La libre circulación de bienes, servicios y factores productivos entre los países, a través, entre otros, de la eliminación de los derechos y restricciones no arancelarias a la circulación de mercaderías y de cualquier otra medida equivalente</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> 2) El establecimiento de un arancel externo común y la adopción de una política comercial común con relación a terceros Estados o agrupaciones de Estados</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> 3) La coordinación de posiciones en foros económico-comerciales regionales e internacionales</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> 4) Comprometiéndose en avanzar hacia: </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> a) la coordinación de políticas macroeconómicas y sectoriales entre los Estados Partes (de comercio exterior, agrícola, industrial, fiscal, monetaria, cambiaria y de capitales, de servicios, aduanera, de transportes y comunicaciones y otras que se acuerden, a fin de asegurar condiciones adecuadas de competencia entre los Estados Partes</strong></span></span></span></span></span></span></span></span></span></span><br />
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><strong> b) la armonización de sus legislaciones en las áreas pertinentes para lograr el proceso de integración.</strong> <span style="font-size: x-small;">(Tratado de Asunción art. 1).</span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: black;"><span style="font-family: Times New Roman;"><span lang="ES-AR" style="font-size: 12pt;"><span style="font-size: 12pt;"><span style="color: purple;"><span style="font-family: Arial; font-size: x-small;"> </span><strong><span style="font-family: Arial, Helvetica, sans-serif;">- <span style="color: magenta;">Mercosur</span> <em><span style="color: #38761d;">todavía <span style="color: magenta;">no</span> ha delineado una verdadera política agroalimentaria y agroambiental, solo ha dado unos pocos pasos en dichos ámbitos, a diferencia de <personname productid="la Comunidad Europea." w:st="on">la Comunidad Europea.</personname></span></em></span></strong></span></span> </span></span></span></span></span></span></span></span> <br />
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</div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-7691111681500334972011-11-08T08:16:00.000-08:002011-11-08T16:29:33.659-08:00DINÁMICA DEL SISTEMA AGROALIMENTARIO EN EL CONTEXTO DE LA GLOBALIZACIÓN<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcQ0oiPFGNGIwkDC53GWCbU8ulL4EHYQpX0trK-bbs_8lgYg7idVfw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="213" data-width="237" height="213" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQ0oiPFGNGIwkDC53GWCbU8ulL4EHYQpX0trK-bbs_8lgYg7idVfw" style="height: 213px; width: 237px;" width="237" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #990000;"><strong> - El <span style="color: #38761d;">“sistema agroalimentario”</span> mundial recepta, como eje central, el <span style="color: #38761d;">"fenómeno agroalimentario"</span>, que reviste una configuración multipolar</strong> <span style="font-size: x-small;">(Véase: VICTORIA, María Adriana. “Inserción de la cadena agroalimentaria y la<span style="mso-spacerun: yes;"> </span>responsabilidad social empresarial en el moderno Derecho Agrario”. Congreso internacional de Derecho Agrario y Ambiental. Nuevas orientaciones del Derecho Agrario y Ambiental en el siglo XXI. Organizado por el Instituto Peruano de Derecho Sagrario y Ambiental Guillermo Figallo Adianzen. Lima, Perú, 11, 12 y 13 de septiembre de 2006 (en Web).</span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"> <a href="http://t3.gstatic.com/images?q=tbn:ANd9GcS0aHrCYlAWC1IUUbPUo3bTC8_H7xI92E_Yp748EuEWx_U2mCGU" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="color: #990000;"> <strong>- El mismo se inserta en el mundo, entre: </strong></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"></div><ul style="text-align: left;"><li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><span style="color: #990000;"><strong>el desequilibrio de la demanda y la oferta</strong></span></div></li>
</ul><strong><span style="color: #990000;"></span></strong> <img height="339" id="il_fi" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqZ5zSkp8D9f3d8g1MpsjIrj398wckxPrpgVfXmxkExZS_uQiM5GIFjlW3ffQyl4GspblLxIV0AuO9pBa04Jszt_f4DXhxcyxX3caobxk6qzjyWiNOItA-wcDsEU6gbbCU32og5J3iaQU/s1600/5.jpg" style="padding-bottom: 8px; padding-right: 8px; padding-top: 8px;" width="429" /><br />
<ul style="text-align: left;"><li><span style="color: #990000;"><strong>el acrecentamiento de la productividad de los recursos naturales y el trabajo por la influencia de la tecnología y la información</strong></span></li>
<li><div style="mso-element: footnote; text-align: justify;"><span style="color: #990000;"><strong>el desequilibrio entre el orden<span style="mso-spacerun: yes;"> </span>productivo y el ambiente. </strong></span></div></li>
</ul><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSP3JJfq-6aQL4jUgiz6qAwJt94AuuVPfwykyppeQNbzstY2kzi" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="197" data-width="255" height="197" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSP3JJfq-6aQL4jUgiz6qAwJt94AuuVPfwykyppeQNbzstY2kzi" style="height: 197px; width: 255px;" width="255" /></a></div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span style="color: #990000;"><strong>A ello hay que agregar la tendencia de:</strong></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span style="color: #990000;"><strong>la integración del sector primario (agrícola) con el resto de la economía (industria, comercio, servicios), amén del peso de los desequilibrios norte y sud </strong> (</span><a href="http://www.blogger.com/post-create.g?blogID=4338203334798945698#_ftn2" name="_ftnref2" style="mso-footnote-id: ftn2;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="color: #990000;">FABIANI, Guido. <span lang="IT" style="mso-ansi-language: IT;">“Gli assetti internazionali dopo Marrakesch”, <b>in</b> Misure incentivanti e discentivanti della produzione agricola. Limiti internazionali e comunitari. Atti del Convegno Firenze 8-9 novembre 1.996. Istituto di Diritto Agrario Internazionale e Comparato. Firenze. Nuova serie dei pubblicazioni n° 28, Giuffré Editore, Milano, 1998, p. 170)</span></span></span></span></span></span></span></a><span style="color: #990000;">.</span></div></li>
</ul><div style="mso-element: footnote; text-align: justify;"></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcSyxrUMwNsxzl-ypUBxBe6_DlNQmlnPRyNjLgyPuLDnuoSNy1Ju" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="181" data-width="279" height="181" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcSyxrUMwNsxzl-ypUBxBe6_DlNQmlnPRyNjLgyPuLDnuoSNy1Ju" style="height: 181px; width: 279px;" width="279" /></a><span style="color: #990000;"> <strong>- Dentro de este contexto, los <span style="color: #38761d;">"frutos y productos agrícolas"</span>, especialmente los que tienen por destino la industrialización, operan en fuertes <span style="color: #38761d;">"sistemas agrícolas industriales"</span>, que en la mayoría de los casos son transnacionales.</strong></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span style="color: #990000;"><strong> </strong></span><br />
<span style="color: #990000;"><strong> <span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;">- El <span style="color: #38761d;">"fenómeno agroalimentario"</span> “aparece caracterizado por una acentuada "integración" entre:</span></strong></span></div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong>la agricultura y </strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong>el comercio, </strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong>cuyas barreras jurídicas comienzan a desvanecerse en manos de la <span style="color: #38761d;">"economía alimentaria"</span>. </strong></span></span></div></li>
</ul><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcRQD3N_KEA9su8mUixyjY15Q8xzkXLGlewqqGsBIfjb28JgnGL-0g" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRQD3N_KEA9su8mUixyjY15Q8xzkXLGlewqqGsBIfjb28JgnGL-0g" style="height: 194px; width: 259px;" width="259" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><br />
</div><div style="mso-element: footnote; text-align: justify;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong> - Y si bien la <span style="color: #38761d;">"agricultura"</span> sigue siendo el sostén de una función alimentaria, es sólo el primer eslabón de un sistema de integración empresarial de muy fuerte <span style="color: #38761d;">"valor agregado"</span> que hace perder todo peso económico al producto agrícola de base”</strong> (</span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;">GUERRA DANERI, Enrique. “Derecho agrario y disciplina de los productos alimenticios”, <b style="mso-bidi-font-weight: normal;">in</b> Prodotti agricoli e sicurezza alimentari. Agriculture Law 7. UMAU. T.II, Giuffré editores, Milano, 2004, p. 49).</span></span></div><div style="mso-element: footnote; text-align: justify;"><span style="color: #990000;"> </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><span style="color: #990000;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"> <strong> <span style="font-size: small;"> </span></strong></span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="font-size: small; mso-ansi-language: ES-TRAD;"><strong>- <span style="color: #38761d;">“La economía agroalimentaria"</span>, es el resultado de:</strong></span></span></span></div><div style="mso-element: footnote; text-align: justify;"><ul><li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="color: #990000;"></span><strong> </strong><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcTdYQpWmRoRwOoLcHJpBrAj7CHR22kB5-FF5gtxNEBdb90YN-QgoA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><strong><img alt="" border="0" class="rg_hi" data-height="159" data-width="144" height="159" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTdYQpWmRoRwOoLcHJpBrAj7CHR22kB5-FF5gtxNEBdb90YN-QgoA" style="height: 159px; width: 144px;" width="144" /></strong></a><span style="color: #990000;"><span lang="IT" style="mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong>estrategias empresariales de mercado, por un lado, y</strong></span></span></span></div></li>
</ul></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><strong><br />
</strong></div><ul style="text-align: left;"><li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><span style="color: #990000;"><span lang="IT" style="mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong>protección y exigencia de los consumidores por otro; </strong></span></span></span></div></li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><span style="color: #990000;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><img alt="" class="rg_hi" data-height="88" data-width="103" height="88" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRnPENxgcmHmrAK2rTa1hCBb4kfR2s2d7XNgZMwgi3P1AeuGKwEwg" style="height: 88px; width: 103px;" width="103" /></span></span></span><span style="color: #990000;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"><span style="color: red;">no</span> es un conflicto exclusivo <span style="color: red;">ni</span> propio de la agricultura ni de los alimentos. </span></strong></span></span></span></div></li>
</ul><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"></span></span><span style="color: #990000;"> </span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="font-size: small;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong> </strong></span><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong>- El <span style="color: #38761d;">"fenómeno agroalimentario"</span> configura<span style="mso-spacerun: yes;"> </span>tan solo un <span style="color: #38761d;">"sub-sistema"</span>, que pertenece a otro más grande, el de la referida <span style="color: #38761d;">"economía alimentaria en general"</span> (que concentra asuntos no sólo agrarios); el que a su vez <span style="color: red;">no</span> es independiente de otros integrados en una <span style="color: #38761d;">"cadena"</span> que tiene por eje o centro: </strong></span></span></span></span><br />
<strong><span style="color: #990000;"> <img alt="" class="rg_hi" data-height="144" data-width="101" height="144" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRWYuyupz81Nar_DU9llm4KmmtvXDCrVu-6w3C2cg8c-3SD4c0I" style="height: 144px; width: 101px;" width="101" /></span></strong></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcQsQpM3000A-SQ9bA-Ks5Hd0p41GQMb7Q4l-bMjhSntY8Ubif2gPA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"></div><div class="separator" style="clear: both; mso-element: footnote; text-align: center;"></div><div style="mso-element: footnote; text-align: justify;"><ul><li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="font-size: small;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong>la oferta y la demanda de productos y servicios (sean o no alimenticios) y </strong></span></span></span></span></div></li>
</ul></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcQsQpM3000A-SQ9bA-Ks5Hd0p41GQMb7Q4l-bMjhSntY8Ubif2gPA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="206" data-width="245" height="206" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQsQpM3000A-SQ9bA-Ks5Hd0p41GQMb7Q4l-bMjhSntY8Ubif2gPA" style="height: 206px; width: 245px;" width="245" /></a></div><ul style="text-align: left;"><li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><a href="data:image/jpg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAkGBhAPEBUQEhEVFRUVGBYZEhgXERYUFBwWFBwWFBgTFRQjHiceGiUjGRUeKzshIykpODg4FiExNzwqNSY3LCkBCQoKDgwOGg8PGSskHyQxLDU1NS01MCw0KSkuNSwsLSk1KSosLiopKS01LC8sKTIsLCw1LSwwLzQsLCksLCwqLP/AABEIAFgAWAMBIgACEQEDEQH/xAAaAAEAAwEBAQAAAAAAAAAAAAAABAUGAQMC/8QAOxAAAgIBAgQBCAcGBwAAAAAAAQIDEQASIQQFEzFRBiIzQWFxgZEyQmJzobGyFSM0UrPDFBZydLTC8P/EABoBAQEAAwEBAAAAAAAAAAAAAAABAgMEBQb/xAAmEQACAgEDBAEFAQAAAAAAAAAAAQIREhMxUQMEIUFhcaHh8PEi/9oADAMBAAIRAxEAPwDzxjGfMHlDGMYAxjGAMYxgDGMYAxjGAMZN5LGG4mFWAIMiAg7ggnscmcTpnimfpojwMDaJoDRsxQhlG1g1uM2R6eSuzJRtWU1Yyz4jk2iNj1LkREkkj0EAI9AVJdEjUtivrezJnHcCj/4bh4nFGPWxMOgiwzNKzWS2wPm+rSPHLoy9lwZQVistIuSh5oY0ltJwem5jKkadQIZLsUV8exB9mc/Y2p4VilDrPqCsUKUUNNa2TXrHjk0pkwZWVismS8HF1EVZ1Kt3ZkMZSiQeolkjt+PqzvMOAEQR1cukgbSTGYmtDpYFCTXcb+3I+nJW+BiyFjLzgeVIqsXcGQ8PJIIyh2Vl8xg91qGxquxyNw3Jtcat1KkkV3iTQSGWO7t7pSdLUKP0cy0ZFwZWYydxcaiDh2AFsJbNbmnoX8MZrksXRi1R58s4lYp45GukdWahZoGzQyTxfGwrFJFCXbqsDI7IE81SWEarZPc2SfDKXmmtIHcAjY6TRA9XY+45UycL0Yi6NVxDUL31GvPHzzu7foucN6t0iqTSo3PMOdLLGT1prZEXo7iJWWgzlrpgQuy13bftnlw/OFSaCQagEhETkCmFh1LJ7tVj3ZhpoelrRb0tCrHe/O23zsCyNqjB89ImTv4MCN/apzsfaN/7U/5yXN3ZvYebonEwSNNLMsV63YGyTq+hGSSANvXvWQ4uMi6fDI+uojJ1NGzDWylWRvEVfwzFMAIZVCujDRqQmx3rUvvyVzBTrm+7T9QzF9q8qy98fT5GbN0/OYutA7O0pj165jEFc6tkOg7t0+9nIfN+OSRIkEskpj6gd5AQWLlWBWyTXfY9q9uYcaj01v0ThT7y5H5DPRo9Q0nseJIO/qOZz7N1Tlv8fkObaN6OZwEdQs4kPDmEoI/NsLoEmu+xAG1XZznD85UQIpmmQxo6dNLCuWLFH1g0tat7H1RWYMg10LOjr6e/1avTefEy0pjolVnoDudJBOkf+9eF2krrL7eud9y6jNdxHEq0MKC7jEgbah57ahXjtjKfydgd0YIrEFm0KLZguwoge3GeV1+k4dRx3owds1c3LDxHBqtih9K73HRLUPgh+eVvC+QJvSZQ2tGA1E7ItHSKH2vwzRcv/hPh/Ylyfwn04/u5f+mdsJNKk96N+KZiuE8hWbUnWsuAmprsKGCADbxP4Z9f5M6mp9Y8+MA9+1age3fbNZy30i+/+6mfHC/QH+gfpONWb83++DHBGVj8hyYgzS6uswjs3qFa69Xq0Zw+RbLHIWl1HzQxN6qBUADavrZro/QcP98Pznzy4r0MvvX84sr6s+S4IzreQja5P3i2pWVu++kkBRt4qfnkWPyNMiORLp0uZPbehZKG3g34Zum9JP8AdD9UmVnL/RS+4/0YsupNPcYIzk/kTojZeoPMLPqs6tSlRquvtZ9N5DlBGvVBJua97JRdZDbeB9WafmH0ZfdJ+qLPbiu8X+3l/prk1J+fLGCK3yO5IeF4k+fYcM1C9v3vTIHxW/jjLflv8Sn3b/8AJfOZtg2/LN0FSMYnMZVXQJGC+G1divh/KSPjn2vN5wQRM4IBA7djVjt7B8siYzx8pcnHbJSc0nU2JWB+Hjq8PEXnF5nMBQlbtXq7dq7eGRsYyfItkoc0noL1WpTajagd9xt9o/PONzKYgqZWo9xtvVez2D5ZGxjKXItkv9r8RZPWe2FN23G5o7e0/PPhOYyqCBIwB7jbfYL4fygD4ZHxjKXItkl+ZzNdysbu+290T6vYPlnW5rOauVtgVHbZSNJUbeGRcYylyLZLTm06tqEzhgCAdrotrI7fzG8ZExlzlyxk+RjGMwIMYxgDGMYAxjGAMYxgDGMYB//Z" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="88" data-width="88" height="88" id="rg_hi" src="data:image/jpg;base64,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" style="height: 88px; width: 88px;" width="88" /></a><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="font-size: small;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong>la protección de los consumidores”</strong> <span style="font-size: x-small;">(Ibíd).</span></span></span></span></span></div></li>
</ul><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"> <strong><span style="font-size: small;"> </span></strong></span><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="font-size: small;"><strong>- JANNARELLI habla de <em><span style="color: #38761d;">“la globalización del sistema alimentario y el Derecho Agrario”</span></em></strong> (</span><span style="font-size: x-small;">JANNARELLI, Antonio. “Dal prototto agricolo all´alimento: la globalizzazione del sistema agro-alimentare e il Diritto Agrario”, <b style="mso-bidi-font-weight: normal;">in</b> Prodotti agricoli e sicurezza alimentari. Agriculture Law 7. UMAU. T.I, Giuffré editores, Milano, 2004, pp. 174- 192.)</span><span style="font-size: small;">, <strong><em>también señala que la calidad es fuente de tensión entre el sector agrícola y el sector industrial </em></strong></span><a href="http://www.blogger.com/post-create.g?blogID=4338203334798945698#_ftn3" name="_ftnref3" style="mso-footnote-id: ftn3;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span lang="ES-TRAD" style="font-family: "Times New Roman"; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #990000;">(</span></span></span></span></span></a><span style="color: #990000;">JANNARELLI</span>, Antonio. “Dal prototto agricolo all´alimento: la globalizzazione del sistema agro-alimentare e il Diritto Agrario”, <b style="mso-bidi-font-weight: normal;">in</b> Prodotti agricoli e sicurezza alimentari. Agriculture.. <span lang="ES-AR" style="mso-ansi-language: ES-AR;">Op. Cit. p. 189)</span>. </span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"></span></span></span></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"></span></span></span> <span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"> </span></span></span><br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"> </span><span style="font-size: small;"><strong>- Hoy en día,<span style="mso-spacerun: yes;"> </span>se toma en cuenta el llamado:</strong></span></span></span></div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: small;"><strong> <span style="color: #38761d;"><i style="mso-bidi-font-style: normal;">“complejo a</i><i style="mso-bidi-font-style: normal;">groalimentario”</i></span> o <i style="mso-bidi-font-style: normal;"><span style="color: #38761d;">“cadena alimentaria”</span></i></strong><strong>, y </strong></span></span></span></div></li>
</ul><span style="clear: right; color: #990000; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="rg_hi" data-height="142" data-width="157" height="142" id="rg_hi" 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" style="cursor: move; height: 142px; width: 157px;" unselectable="on" width="157" /></span><strong></strong><br />
<ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: small;"><strong>el <i style="mso-bidi-font-style: normal;"><span style="color: #38761d;">“agrobusiness”</span></i>, en cuanto <span style="color: #38761d;">nueva forma de concebir el conjunto formado por la agricultura, las industrias derivadas y el comercio de productos agrarios</span></strong></span><span style="font-size: small;"> (<span style="font-size: x-small;">BALLARIN MARCIAL, Alberto. “Del derecho agrario al derecho agroalimentario”, <b>in</b><span style="mso-spacerun: yes;"> </span>Derecho Agrario y Alimentario, Madrid, EDIASA, VI n°16 (abril-junio de 1990) 17)</span></span><span style="font-size: small;">. </span></span></span></div></li>
</ul><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcR0xw6AioFFs6zrW3DHwj_nMDr7S2w9QO5OMnIL2oX_KGzI5AQ1" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="225" data-width="225" height="225" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcR0xw6AioFFs6zrW3DHwj_nMDr7S2w9QO5OMnIL2oX_KGzI5AQ1" style="cursor: move; height: 225px; width: 225px;" unselectable="on" width="225" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"></span><span style="color: #990000;"> </span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="font-size: small;"><span style="color: #990000;"> <strong> - </strong><strong>El término <span style="color: #38761d;">“filiera”</span>, para los italianos, <span style="color: #38761d;">“cadena alimentaria”</span> en español, comenzó a ser utilizado por los economistas franceses (antes industriales y luego agrarios), en los inicios de los años 70 y paulatinamente se entendió como “itinerario económico de un producto”. </strong></span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;"> </span></strong></span></span><br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;"> - En la doctrina económica agrarista se nota que la <span style="color: #38761d;">"filiera"</span> se refiere en particular a:</span></strong></span></span></div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">un producto o a </span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">un grupo de productos y comprende </span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">todas las actividades técnicas, que llevan a la obtención de ese determinado producto o </span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">a un grupo de productos y abarca </span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">todas las actividades técnicas, que llevan a la obtención de ese determinado producto.</span></strong></span></span></div></li>
</ul><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;"> - Incluye las tradicionales actividades económicas de:</span></strong></span></span></div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">producción </span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">transformación</span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">comercialización hasta </span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">la grande distribución </span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">otras actividades satélites y colaterales como serían:</span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"></span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">el transporte</span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">la comunicación</span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;"> la publicidad</span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;"> los controles y </span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">la intervención de las autoridades públicas (sanitarias) </span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;">poniendo el acento en las <span style="color: #38761d;">"técnicas de producción"</span>.</span></strong> (<span lang="IT" style="mso-ansi-language: IT;">MASSART. Alfredo, “Producción agraria y producto agrícola”, <b style="mso-bidi-font-weight: normal;">in</b> Prodotti agricoli e sicurezza alimentari. </span>Agriculture Law 7. UMAU. T.II, Giuffré editores, Milano, 2004, p. 18-19). </span></span></div></li>
</ul><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcTfoD-6l28wfUzWabyo6nG0Y4YZ92yOgpiLC6nqPJQfbPblDDaj" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="141" data-width="240" height="141" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTfoD-6l28wfUzWabyo6nG0Y4YZ92yOgpiLC6nqPJQfbPblDDaj" style="height: 141px; width: 240px;" width="240" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"></span><span style="color: #990000;"> </span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"> <strong><span style="font-size: small;">- En igual sentido: STRAMBI, sostiene que MALASSIS, en Francia, en <metricconverter productid="1973 ha" w:st="on">1973 ha</metricconverter> definido la cadena agroalimentiaria como:</span></strong></span></span></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;"> <em> <span style="color: #38761d;">“un itinerario de un producto o de un grupo de productos a lo largo del aparato de producción-transformación-distribución, que comporta el desenvolvimiento de empresas, de la administración pública, de asociaciones de categoría, etc. a lo largo del cual las relaciones entre tales tipologías de sujetos derivan sustancialmente de la economía contractual”.</span> </em></span></strong>(MALASSIS, L. Économie agro-alimentarie, París, 1973, pp. 132 y sig. y 328 y sig. en igual sentido MALASSIS e G. GHERSI. <span lang="FR" style="mso-ansi-language: FR;">Économie de la production et de la consummation. Méthodes et concepto, X ed. Paris, 1996, pp. 321 y sig. , citados por STRAMBI, Giuliana. “La filiera di produzione agroalimentare”, <b style="mso-bidi-font-weight: normal;">in</b> Prodotti agricoli e sicurezza alimentari. Agriculture Law 7. </span>UMAU. T.II, Giuffré editores, Milano, 2004, pp. 26-27, nota 13). </span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcTSR3zBsQ48n4QhCN5w4eCyNrJg9yWDmvO55PCJ9zk7-JnRSJZN6g" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="162" data-width="310" height="162" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTSR3zBsQ48n4QhCN5w4eCyNrJg9yWDmvO55PCJ9zk7-JnRSJZN6g" style="height: 162px; width: 310px;" width="310" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"> <strong><span style="font-size: small;"> </span></strong></span></span><br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;"> - Similar noción fue elaborada por SACCOMANDI, italiano, quien en 1991 definió a la “filiera global”, como:</span></strong></span></span></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><strong><span style="font-size: small;"> <em> <span style="color: #38761d;">“un conjunto de agentes económicos, administrativos y políticos que, directa o indirectamente, operan a lo largo del itinerario económico de un producto desde el estadio inicial de la producción a aquel final de utilización”</span></em></span></strong><em> </em>(SACCOMANDI, V. Istituzioni di Economia dei mercati deir prodotti agricoli, Roma, 1991, p. 213, citado por STRAMBI, Giuliana. <span lang="IT" style="mso-ansi-language: IT;">“La filiera di produzione agroalimentare”, <b style="mso-bidi-font-weight: normal;">in</b> Prodotti agricoli e sicurezza alimentari. </span>Agriculture Law 7.... Op. Cit. p. 27, nota 14).</span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"> </span></span><br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"> <span style="font-size: small;"><strong>- En <span style="color: #38761d;">"economía"</span> se utiliza indistintamente la expresión <span style="color: #38761d;">"filiera de producción"</span> o <span style="color: #38761d;">"filiera del producto"</span> y, desde el punto de vista jurídico, el término <i style="mso-bidi-font-style: normal;">“filière”</i> ha sido utilizado por el legislador francés a inicios de los años 80, pero excluyendo en dicha época a los consumidores. </strong></span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: small;"><strong> </strong></span></span></span></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: small;"><strong> - A su vez, el "legislador italiano", utiliza el término <i style="mso-bidi-font-style: normal;">“filiera”</i>, a partir de los 90 al hablar de:</strong></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><a href="data:image/jpg;base64,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" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="107" data-width="80" height="107" id="rg_hi" src="data:image/jpg;base64,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" style="height: 107px; width: 80px;" width="80" /></a><strong><span style="color: #990000;"></span></strong></div><div style="mso-element: footnote; text-align: justify;"><ul><li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: small;"><strong>filiera productiva</strong></span></span></span></li>
<li><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: small;"><strong>fortalecimiento y desarrollo de la filiera agroalimentaria</strong></span></span></span></li>
<li><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: small;"><strong>acuerdos de filiera</strong> (</span><span style="font-size: x-small;">MASSART, Alfredo. “Producción agraria y producto agrícola”, <b style="mso-bidi-font-weight: normal;">in</b> Prodotti agricoli e sicurezza alimentari. Agriculture Law 7.... Op. Cit. p. 19)</span><span style="font-size: small;">. </span></span></span></li>
</ul></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: small;"> </span><span style="font-size: 12pt;"><strong>- A menudo son diversas las acepciones de la filiera: </strong></span></span></span><br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRnqOpSZ7dpx-VcyMcBVXsVbB-NMOpX10lGv3oVrlU0dNmRCXaK1A" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="208" data-width="242" height="208" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRnqOpSZ7dpx-VcyMcBVXsVbB-NMOpX10lGv3oVrlU0dNmRCXaK1A" style="height: 208px; width: 242px;" width="242" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: 12pt;"><strong> 1) como un sistema</strong></span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: 12pt;"><strong> 2) como un subsistema</strong></span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: 12pt;"><strong> 3) como un itinerario</strong></span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: 12pt;"><strong> 4) como una cadena</strong> (<span style="font-size: x-small;">STRAMBI, Giluliana. “La filiera di produzione agroalimentare”, <b style="mso-bidi-font-weight: normal;">in</b> Prodotti agricoli e sicurezza alimentari. Agriculture Law 7... Op. Cit. p. 24 cita 7).</span>.</span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: 12pt;"> </span></span></span><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span style="font-size: small;"> </span><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;">- Las <span style="color: #38761d;">"cadenas"</span> se estructuran de manera más descentralizada y el control sobre los "sistemas de producción y comercialización" lo realizan empresas especializadas en:</span></strong></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcT-bUCfPfkSIvlz1M3MVi6y21eF9Z121JNbdEtPD5y0Q6d8mEry" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="229" data-width="220" height="229" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcT-bUCfPfkSIvlz1M3MVi6y21eF9Z121JNbdEtPD5y0Q6d8mEry" style="height: 229px; width: 220px;" width="220" /></a></div></div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;">el diseño y </span></strong></span></span></span></div></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;">mercadeo de productos específicos. </span></strong></span></span></span></div></li>
</ul><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"></span></span><span style="color: #990000;"> </span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"> </span></strong></span><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;">- Los <span style="color: #38761d;">"sistemas agro‑productivos"</span> integrados se han convertido en la piedra angular de la agricultura globalizada. </span></strong></span></span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"> <img alt="" class="rg_hi" data-height="188" data-width="267" height="188" id="rg_hi" 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" style="cursor: move; height: 188px; width: 267px;" unselectable="on" width="267" /></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"> </span></strong></span></span></span></span><br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"> - En éstos, cada <span style="color: #38761d;">"cadena de agronegocios"</span>, desde la <span style="color: #38761d;">"granja hasta el puesto de venta"</span>, en un sentido más amplio <span style="color: #38761d;">"desde la granja a la mesa"</span> (abarcando el consumidor), representa un sistema de producción tecnoeconómico multi regional apoyado en la adición o sustitución de productos y procesos bioindustriales. </span></strong></span></span></span></span></div><div style="mso-element: footnote; text-align: justify;"><strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"> <img alt="" class="rg_hi" data-height="126" data-width="240" height="126" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcS8diauNdRtyFbjob1YqFd34Wny3EGCXLZe_EITk4YuBtZcTrn1" style="height: 126px; width: 240px;" width="240" /> </strong><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000; font-size: small;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"></span></span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span style="color: #990000; font-size: small;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong> </strong></span></span></span></span></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"></span></span></span><span style="color: #990000;"> </span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"> </span></strong></span><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="font-size: small;"><strong>- Como consecuencia, con la <span style="color: #38761d;">"globalización e integración de los agrosistemas"</span>, la clásica distinción entre <span style="color: #38761d;">"agricultura y agroindustria"</span> tiende a desdibujarse cada vez más, siendo sus límites cada vez más imprecisos, al menos la agricultura con destino<span style="mso-spacerun: yes;"> </span>a mercados externos</strong> (<span style="font-size: x-small;">WONG GONZALEZ, Pablo. "Megatendencias en los agronegocios: impactos y transformaciones recientes". <a href="http://www.ciad.mx/boletín/enefeb04/mega,pdf"><span style="color: #990000;">www.ciad.mx/boletín/enefeb04/mega,pdf</span></a><span style="color: #990000;">). </span></span></span></span><span style="font-size: small;"></span></span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcRCQC3Sc9fKgwHJHCabStvtYVMdQ87xZg1guoMfi3Gy4RyoZLBC" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="183" data-width="275" height="183" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRCQC3Sc9fKgwHJHCabStvtYVMdQ87xZg1guoMfi3Gy4RyoZLBC" style="height: 183px; width: 275px;" width="275" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="font-size: small;"><span style="color: #990000;"> </span></span></span></span><br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="font-size: small;"><span style="color: #990000;"> <strong>- La <span style="color: #38761d;">"empresa agroalimentaria"</span> plantea relaciones de: </strong></span></span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"></div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="font-size: small;"><span style="color: #990000;"><strong><i style="mso-bidi-font-style: normal;">“internacionalización de los mercados” </i>pero también de </strong></span></span></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="font-size: small;"><span style="color: #990000;"><strong><i style="mso-bidi-font-style: normal;">“complementación e integración”</i>. Dentro de esta última, la <span style="color: #38761d;">"calidad"</span> es una meta a alcanzar para así actuar competitivamente en los mercados comunes, cada vez más abiertos y distantes de los lugares de producción.</strong></span></span></span></span></div></li>
</ul><div style="mso-element: footnote; text-align: justify;"><span style="color: #990000;"> </span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"><span style="color: #990000;"> <span lang="ES-AR">- La <span style="color: #38761d;">"cadena agroalimentaria"</span> es compleja, dado al número creciente de participantes, desde: </span></span></span></strong></span></span></div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"><span style="color: #990000;"><span lang="ES-AR">los productores de materias primas y productos perecederos, </span></span></span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"><span style="color: #990000;"><span lang="ES-AR">hasta los empacadores</span></span></span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"><span style="color: #990000;"><span lang="ES-AR">acopiadores</span></span></span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"><span style="color: #990000;"><span lang="ES-AR">transportadores</span></span></span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"><span style="color: #990000;"><span lang="ES-AR">transformadores</span></span></span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"><span style="color: #990000;"><span lang="ES-AR">distribuidores</span></span></span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"><span style="color: #990000;"><span lang="ES-AR">mayoristas y </span></span></span></strong></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"><span style="color: #990000;"><span lang="ES-AR">minoristas. </span></span></span></strong></span></span></div></li>
</ul><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><strong><span style="font-size: small;"><span lang="ES-AR"></span></span></strong></span></span><span style="color: #990000;"> </span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><strong><span style="font-size: small;"><span lang="ES-AR"> </span></span></strong><span lang="ES-AR" style="font-size: 12pt;"><strong>- El tradicional <span style="color: #38761d;">"Derecho Agrario"</span>, vinculado estrechamente al fundo, se ha mostrado insuficiente para receptar los nuevos planteos y ha sido necesario que una vez más, muestre<span style="mso-spacerun: yes;"> </span><span style="layout-grid-mode: line;">su fuerza creadora (fundamentalmente, en las dos últimas décadas del siglo pasado) </span>y cambie<span style="mso-spacerun: yes;"> </span>su configuración</strong><span style="layout-grid-mode: line;"><strong>. </strong></span></span></span></span></span><br />
</div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"><span style="layout-grid-mode: line;"><strong> - </strong><span style="font-size: x-small;"><strong><span style="font-size: small;">Así, a </span></strong><span style="layout-grid-mode: line;"><strong><span style="font-size: small;">inicios del 80, BALLARÍN MACIAL, en España planteó la existencia de un <span style="color: #38761d;">“Derecho agroalimentario que abarcaba no solo la producción agraria sino el comercio de la misma”.</span></span></strong> (</span>BALLARÍN MARCIAL, Alberto. “Derecho agrario, derecho alimentario, derecho agroalimentario”, <b style="mso-bidi-font-weight: normal;">in</b> Revista de derecho agrario y agroalimentario, Madrid, editorial EDIASA, nº 1:7. Julio-Septiembre de 1.985). </span></span></span></span></span></span></div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="data:image/jpg;base64,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" imageanchor="1" style="clear: right; cssfloat: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" class="rg_hi" data-height="67" data-width="55" height="67" id="rg_hi" src="data:image/jpg;base64,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" style="height: 67px; width: 55px;" width="55" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #38761d; font-size: x-small;"><strong>Alberto, BALLARÍN MARCIAL</strong></span></td></tr>
</tbody></table><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="font-size: x-small;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"><span style="layout-grid-mode: line;"> </span></span><span lang="ES-AR" style="font-size: 12pt;"><span style="layout-grid-mode: line;"><strong>- </strong><span style="layout-grid-mode: line;"><strong>A fines del 90, en Uruguay, GUERRA DANERI habló de un <span style="color: #38761d;">“Derecho agrario de los productos agrarios”</span></strong><span style="color: #38761d;"> </span><span style="font-size: x-small;">(</span></span><span style="font-size: x-small;">GUERRA DANERI, Enrique. Derecho agrario. T. 1. 1ra. Edición, Montevideo, Uruguay, Mashcopy Uruguay Ltda. 1.996, p. 73). </span></span></span></span></span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span style="font-size: x-small;"><span lang="ES-AR" style="font-size: 12pt;"><span style="layout-grid-mode: line;"> </span></span></span><span lang="ES-AR" style="font-size: 12pt;"><span style="layout-grid-mode: line;"><span style="font-size: x-small;"><span style="font-size: small;"><strong>- </strong></span><span style="layout-grid-mode: line;"><span style="font-size: small;"><strong>A su vez ZELEDÓN, en Costa Rica, se refirió a un <span style="color: #38761d;">“derecho de los mercados agrarios, como exigencia de la comercialización de la producción agrícola</span>”</strong></span>(</span>ZELEDÓN, Ricardo. </span><span lang="FR" style="font-size: 10pt; mso-ansi-language: FR;">“Les nouvelles dimensions du droit agraire”, <b style="mso-bidi-font-weight: normal;">in</b> Unione Mondiale degli Agraristi Universitari. </span><span style="font-size: 10pt;">3. Agricultural Law. Francia, p. 258), <span style="layout-grid-mode: line;"><span style="font-size: small;"><strong>siguiendo a LORVELLEC de Francia, para quien “<span style="color: #38761d;">el desarrollo de la agricultura está ampliamente determinado por el mercado de la producción agrícola, produciéndose una suerte de internacionalización de la misma”</span></strong></span> (</span></span><span lang="ES-TRAD" style="font-size: 10pt; mso-ansi-language: ES-TRAD;">LORVELLEC, Louis. </span><span lang="FR" style="font-size: 10pt; mso-ansi-language: FR;">“GATT: agriculture et environment”,<b style="mso-bidi-font-weight: normal;"> in</b> Unione Mondiale degli Agraristi Universitari. </span><span style="font-size: 10pt;">3. Agricultural Law. Francia, p. 321). </span></span></span></span></span></span><br />
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<tr><td style="text-align: center;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSNA4RVh6mI_xfiENm9vlN-qkihpCM4ag7FTR5EW2byQCkqHzF7YQ" imageanchor="1" style="clear: right; cssfloat: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" class="rg_hi" data-height="192" data-width="144" height="192" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSNA4RVh6mI_xfiENm9vlN-qkihpCM4ag7FTR5EW2byQCkqHzF7YQ" style="height: 192px; width: 144px;" width="144" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><strong><span style="color: #38761d; font-size: x-small;">Ricardo, ZELEDÓN ZELEDÓN</span></strong></td></tr>
</tbody></table> <div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"><span style="layout-grid-mode: line;"><span style="font-size: 10pt;"> </span></span></span><span lang="ES-AR" style="font-size: 12pt;"><span style="layout-grid-mode: line;"><span style="font-size: 10pt;"><span style="font-size: small;"><strong>- En igual sentido en Argentina, se habló de un “<span style="color: #38761d;">Derecho Agrario dirigido al mercado” o bien de un “Derecho Agrario correspondiente a una agricultura dirigida al mercado”</span></strong></span> (CASELLA, Aldo Pedro. “Mercados y productos agrarios”, <b style="mso-bidi-font-weight: normal;">in </b>T.I., p. 154). </span></span></span></span></span></span></div></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"></div> <br />
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<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcR8X3P8ehUkfj9rdXpJ7mWDtZjGrocp-kqJwPgZSUKMGBVv_-Se" style="height: 194px; margin-left: auto; margin-right: auto; width: 259px;" width="259" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><strong><span style="color: #38761d; font-size: x-small;">Aldo Pedro CASELLA (al centro)</span></strong></td></tr>
</tbody></table><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"><span style="layout-grid-mode: line;"><span style="font-size: 10pt;"> <span style="font-size: small;"><strong> -En el 2000, la autora de este artículo, fundamentó como nueva orientación: el <span style="color: #38761d;">"Derecho agrario de la calidad agroalimentaria y agroambiental"</span>, en tanto paradigma del siglo XXI </strong></span><span style="font-size: x-small;">(Véase: VICTORIA, María Adriana. Derecho Agrario de la calidad en la producción agroalimentaria para el Mercosur. Estudio comparado Unión Europea-Mecosur. El caso de la provincia de Santiago del Estero, Argentina”, obrante en 3 Tomos. Tesis doctoral. Universidad Nacional del Litoral, Santa Fe, julio de 2000). <strong> </strong></span></span></span></span></span></span></span><br />
<br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"> <span lang="ES-AR" style="font-size: 12pt;"><span style="layout-grid-mode: line;"><span style="font-size: 10pt;"><span style="font-size: small;"><strong>- Ya más recientemente, en el 2004, se planteó que el <span style="color: #38761d;">"Derecho agrario es tan solo un derecho alimentario pero no es el Derecho alimentario"</span></strong></span><span style="color: #38761d;"> </span>(GUERRA DANERI, Enrique. </span><span lang="ES-TRAD" style="font-size: 10pt; mso-ansi-language: ES-TRAD;">“Derecho agrario y disciplina de los productos alimenticios”, <b style="mso-bidi-font-weight: normal;">in</b> P</span><span style="font-size: 10pt;">rodotti agricoli e sicurezza alimentari. Agriculture Law 7. </span><span lang="ES-TRAD" style="font-size: 10pt; mso-ansi-language: ES-TRAD;">UMAU. T.II, Giuffré editores, Milano, 2004,</span><span style="font-size: 10pt;"> p</span><span lang="ES-TRAD" style="font-size: 10pt; mso-ansi-language: ES-TRAD;">. 50).</span><span style="font-size: 10pt;"></span> </span></span></span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"><span style="layout-grid-mode: line;"> </span></span></span></span></span><br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span style="font-size: small;"> <span lang="ES-AR" style="font-size: 12pt; layout-grid-mode: line;"><strong>- Desde el punto de vista del <span style="color: #38761d;">"fenómeno agroalimentario"</span>, s</strong></span><span lang="ES-AR" style="font-size: 12pt;"><strong>e observa el pasaje de: </strong></span></span></span></span></span></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"> 1) un "derecho de la propiedad agraria" a un "derecho de la actividad agraria" (proceso productivo primario)</span></strong></span></span></span><br />
</div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"> 2) un "derecho del proceso productivo típico agrario" a un "derecho de los frutos y productos agrarios en cuanto resultados del mismo"</span></strong></span></span></span><br />
</div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"> 3) un "derecho del proceso productivo agrario típico" a un "derecho de las actividades conexas y las propias de otros sectores" (industrialización y comercialización mediante la integración)</span></strong></span></span></span><br />
</div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"> 4) un "derecho del proceso integrado" (cadena agroalimentaria) a un "derecho de la calidad y seguridad" tanto de los procesos como de los frutos y productos alimenticios que constituyen su resultado</span></strong></span></span></span><br />
</div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"><strong> 5) un "derecho nacional agrario" a su sujeción a un "derecho comunitario" tanto del bloque que integra como de otros bloques o derechos nacionales por el hecho de aplicarse normas de competencia,<span style="mso-spacerun: yes;"> </span>calidad y seguridad alimentaria </strong>(</span>Véase: VICTORIA, María Adriana. Derecho Agrario de la calidad en la producción agroalimentaria para el Mercosur. Estudio comparado Unión Europea-Mecosur... Op. Cit. ).</span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"> </span></span></span><br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"> -<span lang="ES-AR" style="font-size: 12pt;"> <strong>De un extremo de la <span style="color: #38761d;">"cadena alimentaria"</span> están:</strong></span></span></span></span></div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"><strong>los empresarios agrarios (de carácter alimentario) y del otro</strong></span></span></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"><strong>los consumidores, insertos en ambos extremos en la cadena.</strong></span></span></span></span></div></li>
</ul><div style="mso-element: footnote; text-align: justify;"></div><strong><span style="color: #990000;"> - El</span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"> <span style="color: #38761d;">"complejo alimentario"</span> que incluye a los empresarios de:</span></span></span></span></strong><br />
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<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="168" data-width="300" height="168" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSA8f2tzlTRrBxlacMioUewg3_Ai4S8kLW50_DyZwXHXd1JffJh" style="height: 168px; margin-left: auto; margin-right: auto; width: 300px;" width="300" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><strong><span style="color: #38761d;">la industria agro alimentaria</span></strong></td></tr>
</tbody></table><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"><strong></strong></span></span></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img class="rg_i" data-src="http://t2.gstatic.com/images?q=tbn:ANd9GcQPRvX8i2iwuOHK2KbVqlZKjnMlyDp6iYzXzaRuYn7NWE0DZxoBpVXBdzUf7w" height="116" name="EXGCJk5g7nEyRM:" onload="google.stb.csi.onTbn(0, this)" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQPRvX8i2iwuOHK2KbVqlZKjnMlyDp6iYzXzaRuYn7NWE0DZxoBpVXBdzUf7w" style="margin: 0px auto;" width="174" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #38761d;"><strong>acopiadores</strong></span></td></tr>
</tbody></table></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="144" data-width="240" height="144" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQCH1daVj5Lm-Ek2QkKdUWqNiNvTNhd2X5mLCPlbzs1C3wOw7Ij" style="height: 144px; margin-left: auto; margin-right: auto; width: 240px;" width="240" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #38761d;"><strong>empacadores</strong></span></td></tr>
</tbody></table></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRRulrFfJTByiIaaTl2pyJkulUPc54L3in2468KSllBWXTubloD" style="height: 194px; margin-left: auto; margin-right: auto; width: 259px;" width="259" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #38761d;"><strong>transportistas</strong></span></td></tr>
</tbody></table></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span lang="ES-AR" style="color: #38761d; font-size: 12pt;"><strong>distribuidores</strong></span></span></span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #38761d;">, etc.</span> </strong></span></span></span></span></div></li>
</ul><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"> - Emerge el empresario agrario cada vez mas ligado a los demás integrantes de la cadena agroalimentaria, a cuyas exigencias debe responder con <span style="color: #38761d;">“calidad agroalimentaria y agroambiental”</span>, contempladas en la normativa agraria de carácter alimentario y del consumidor.<span style="mso-spacerun: yes;"> </span></span></strong></span></span></span><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcRSFB2COvoqFaDoy1sCtL8hpsaU8PLhM44z9HM-YoVgQUbVLG85JQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="227" data-width="222" height="227" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRSFB2COvoqFaDoy1sCtL8hpsaU8PLhM44z9HM-YoVgQUbVLG85JQ" style="height: 227px; width: 222px;" width="222" /></a></div></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="mso-spacerun: yes;"> </span></strong></span></span></span></span><br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"><span style="mso-spacerun: yes;"><strong> </strong></span></span><span style="font-size: small;"><strong>- Como componente inicial, se debe reconocer el análisis de <span style="color: #38761d;">"cadenas agroalimentarias"</span>, en tanto conjunto de actividades y actores involucrados en un <span style="color: #38761d;">"sistema agroalimentario"</span> (SAA) el que se conceptualiza como el <em><span style="color: #38761d;">“conjunto de actividades productivas que se articulan para la producción de bienes para la alimentación humana que incluye la producción primaria, la industrialización y la distribución agroalimentarias”</span></em></strong> (</span><span style="font-size: x-small;">TORRES, Hugo A. “Mercado y los agronegocios: situación y perspectivas del gerenciamiento de las agroempresas”, in Revista Mexicana de Agronegocios, julio-diciembre, año IV, vol. 7.<span style="mso-spacerun: yes;"> </span>Sociedad Mexicana de Administración Agropecuaria A.C. <personname productid="La Universidad Aut�noma" w:st="on">La Universidad Autónoma</personname> de <personname productid="la Laguna La" w:st="on">la Laguna La</personname> Universidad Autónoma Agraria " Antonio Narro" Unidad Laguna Torreón, México pp. 44-58, 2000.<span style="mso-spacerun: yes;"> </span><span lang="IT" style="mso-ansi-language: IT;"><a href="http://redalyc.uaemex.mx/">http://redalyc.uaemex.mx/</a>).</span></span></span></span></span></div><div style="mso-element: footnote; text-align: justify;"></div><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span style="font-size: x-small;"><span lang="IT" style="mso-ansi-language: IT;"> </span></span></span></span></span><br />
<span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"> <span style="font-size: small;"><strong>- Este esquema de <span style="color: #38761d;">"cadena",</span> facilita el análisis de la <span style="color: #38761d;">"competitividad"</span> porque:</strong></span></span></span></span></div><div style="mso-element: footnote; text-align: justify;"><span lang="ES-TRAD" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em; mso-ansi-language: ES-TRAD;"><strong><img alt="" class="rg_hi" data-height="106" data-width="160" height="106" id="rg_hi" src="data:image/jpg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAkGBhQSERUUExQVFBQWFxoZGBgYFxoeFxsaHBwYHBgYGRwcHCYfFxokGxYVHy8gIycpLCwtFx8xNTAqNSYrLCkBCQoKDgwOGg8PGi8lHyQ2LC4qNSwsMjI0Kiw2LCwsNSw0LC8sLDI0LDIsLC0sLCwsKSwsKiksLDAsNC0sKiwpKf/AABEIAGoAoAMBIgACEQEDEQH/xAAbAAADAQEBAQEAAAAAAAAAAAAEBQYDBwIBAP/EADkQAAECBAQEBAUDAwMFAAAAAAECEQADBCEFEjFBBiJRcRNhgZEyobHB8EJS0Qdy4RVighQjM8Lx/8QAGgEAAgMBAQAAAAAAAAAAAAAAAwQBAgUGAP/EAC8RAAEEAAQEBQMEAwAAAAAAAAEAAgMRBBIhMQVBUWETInGB8BSx0ZGhweEVIzL/2gAMAwEAAhEDEQA/AHMqCURhSyiSw3g+YlCOriF8dxKHCUH2Sei9FC6TZbop1M9tNzAsuqCw6S4iYmcQzJ6mUoJS+hfKB/aPiPeKHDMI8MmYudndLJSwDOzksS/lGPJxJ0AuaiTyANel9UVsec+QafOS3CiD1J2EET5MwJcpIEbYdIGUq1UdD0G0RlTxJOmzSDMMtPUJdhtaL/5LxX/6x5epGp7ABefHkGu6pFBTOQQOsDTCOsaYDSrKwtc/xJYScmxKjY5huAH31gr/AExKpzaJ1PptHmcXhzlr9qsH+KPNSIXEWsqSRMmB0pLdTYenWAsZoVGWpC3TmFj9IpayqEsbBIGuwECU+Jy5pF0ra+xjL/zj/EJyeXn29/6R/pxW+qgkcPpSL8xOpP2G0ZmiCOgAjoeK4Whac6AAodN+8c9xefnmmWgAhBY31Pl5COgweNjnjtu/T5ySszcgsryme7M7Ht949IWlRyoufp3ffyhUrDqqZzAcjkA2GmrgXeF9XRzkZmXuSRcHZz5sIY8VyVBTKo1UjTNo/wClex7HT18oESpxfbWPlJNTOUmSlSc5uVksAAklT/KBKSZkGcgrGbX/ANjDDZfKrX5bKOu1wW2LR7mU60soi3WMziGaXkWDLCjyzElw50zA7bW0gQVMxCgM1u9rbNAxKSVTMUYuZYwrWXJYQbOnDPLQC2fV9R26bQAcRUFqlgMQSNLxZz7Fq2fourUdYEqBgnFCVylmWCTlIEIMKVyIB/aPpFZh9SkywhtLRz3HYMpbiQeg7dR+E/hnWCwrmyJSlagjV2d7fSLrhfCV+APGKiWtfbaGkjDZQJUQlyLFngKvxdMq220YeKxfjAMY3v8AO33RoYCwk2ipclQl2UwDt18iY5xUUVRLmgKSSouARof51i3wXiWWt5aiApzlBsSPLr2hlVVCGFhYvAocQ7Ckhzbv5oiyw+IsOFMGVJlALF77xrPrgicl/wBTgd9hGdTj6cvxJboDErifFsuXOlLWbJWC2pbQlvJ3gWWTEPJo62fdEYzKKTvjNSxLS6TkKhnbVttNoR4djcvOOUpI3QmzbuAIuZyUz0gkpKT7EfxA0yTIkkFkjZ/46QfD40QxeHlvf39eaWlw5e/NdL9TYwFSnSRl6xyHDeJ1JnTDLAVmWsMdGJMVvGOPU9KhZlF5kx8qApwCrVQG34I5fQTQkqVsDG5w6FtOmjBA0q/fbsgTNeW05UNbWTgtlqUlKrpAdgbuAdh36R8RUlKHWrXRyCTq2h6wtquK1FBQC+YNcfOD6erkTk5FJYFuYG4P3+sbOXUFZy1k07SiWRkykFhqTofI+cL8GxBJlZSWynrfWzdY84piIlylJCiSbAdgw7xKSKko0gzLdZCkMsK5mUoXMKQSpIbm0f3PePVVTkTQCkgC7kbtqOkTFFjCrgnXWKBPEXKlyC3XX/IiKym1Qg7LHF6bxFyFB0qIIIGpHk/aC00yZbqXMBJ3LZyOhOkITjGecCDlSLe/TppB66eUEKmZiVkgBKtHJ+kQe6sRSvsPXpFFh1IpZttqekTVJIJUANSWiyEwU6CM1tVH82hbiuNbh4soFl3Lf9k9BHmN9FvMwtZDJmX7AxFcS4fUSgVEZx+7YdxtFHhvEqCv9Q8yLa9YZ11XLmghJCrF/wA3jjWiTDuzuj9RXL1A/paLJWE0CCuOcOcLTKmpQkzACVO+ZyGuSA7+0diTw3KSjKta5hG6jf5NH3CMBppEkKRLRnZ89s7nVjqBswhDX48pLl97DS3Uw9iZHY14EdBoA3730/NKkuIDFnj/APTWQsZ0TFylajnJT2Y/aIUcNyhO8NRWJj/Cr9XRju8dFwDLUpMyaVquXckD/i1yPMwxoMHkzKoTgkEyk5EeT3J7gW9TFocd9KTESXevL+a9VeKVxGYjRK8I4fqpUoBKkpDcqFXb20hNifClfWgha0ISk2AJDkb7n3MX9fVmU5UeWAafFQo5Qpnv+dYR+slL3TNjFjc5Rp872VZ0oujVlcnqf6fql8s4qC920PYmBKjBEFORHKxst7P946b/AFErJX/TpCrKKgB1J6D5xGTMLE2VyrSkONbXZw3pHUYPGuxMd/D85pHFYgtGUDfdRx4LmBfxJKT+ofTyMeMUwCdIDpIWltRtZ/pFPMwnIGCySP2n3t9jA0upMpC0ZFTLFy1r6EekPB5O6y8xtc/mTSo3JMG4fhBWefkHU79o9YPSBc29gHMVlaULQJISyxcEddhDJdQ0RXvrQJOvhmUycs4hSn1Tb1vCSoo5od0lhuNIp5+FqyhRCk6XNh7agG94+0uIqQopUAU6KDcpirX2qBxHdSdPSKOjDzJjUyVlQTmCj6w+ocPlpnzA7NdII3Idm6W+cfKqvM0SymUELQTzNdQ0bzbrEF5vZFL2kbLqOA0oXOAJYAP7Q24kox4ZyglSS7PYttE3h1dkWFfjbxZ0FVLWM2sc/wAaE0czJgPKOfTt7pzD5XMLeqiJYnzGSAQSWFjFhhWAoQAtQVnA/cWdtWe8HVNSkBxYi8TeKceS025iR0Fh6xkSYmfFEtjvTpr+u32RYsMG8lU4NKSUru5zFh0DDSF1XwWha8xJfVtojaDiyeZ2eSkGWfjCi2bzGrNFajisNooHpEHCYqEAsadelfuEy+DPuE8l0aJCGDC3T6xz3gXjBa6mbJI/8i1KQU6JAdwfIgAvB+P41OmIKZSbqDOVANE9wvgqqWcmaouRZhoxse8MYfhsjopHSN8x2s63vfqSitjIFLovEmHzFSviva3baE1FRzyHJSG8nb6Xh9LxxJS5UCG3geTjEsodxqd/5jOjmlhaWsbXqNvndKyQBxtyl+NJUz/pViYpKkkDKQ7hbhrE7auIkEIzJIFiGI15vy0NP6i8SGaPApwVXBUofCGLs+5tEYjiFUslBST23jp+HMl8MOeBevKvekhiIiP+bVFTUWVQBCgpSXytcA2d/eM/HmyluRlZejWZrehET9PxCrxSVhQLZWGw6QXiXE6lIZIUSzabecaIa4GqSnhvJqkDPr0y6xagAx1HfWHJWlSzNlqCVJDh9+3TtEUtCszs5OsGU9aqUQSC3Q6Q14ZARHwubqqRFSpQKita0nYu/bpBkhBXzBD7uOnme0LaPiRAFwjK7sUv6PA9bjU1SlGUAkKDa/aKjyoQY550C0rVy1Vi1XISBYHW+j9oJoUoQnxJxb9kvqdn6bRO0cubLVnYE7uRB8zFV5wvw7gMAGI+8S4G9UR0LxpS6LIpSVAAEk2aKvCeHym6lc26Rp2PWMOHkArJLWFoLxTFBIZVy9mGp84w+LY+Uv8Ap4vfqdLTcLABncg8XwSYXyzFn/aWMRWL086nIKwCD1SPaOg4TxCFkugpJIAB3g3GaNEyUXAIIjEw+NnwhyvGnTt681pRzXtsucYZjImnIiWsq3yot8tIe09DNUWEpZPb+bRW4Vh8mlkhMtIc3Uw1PUx7OLpSpnSCdoak42/NUbR+5+1fdFMxUTikxchBUuVNAHRLj1IJAhhw1hJqZQnKzIQq6RZyOvYxWz6hJkkzGuW99oWSK9PhBCOUJtb/AG29rQObi07otqvmPtzo++yjxidOaFPDUvxHVMXlA+HMMvcln+cK+IOH5ExOWVOWhZsCk5kg6DMDY36XhNiuMrm5sqrJJDaadfNofYB4eRK/iIuCou0WzywMEksjiegO3reh/RJHEPe7KxcdrU1KJy5K1cyFMf5Hk1/WPCeHJigVHMfO8V+MrlqqZs5nBUAf+IaB6zHCMvhjla7bd/aOjhke9gcdLAWfiJnF1AqOnYWpFi8AjOjqPpF7WVKKiUcwAWkDKRZ/IxFYlJUlWU6Q7GTsV6CXcFMcGzTlNmsBc/5h5WUEmWsIW6nAeFmG4KUS84mJScrsdx07wfKo/FIK+ZbXuWH/AMtFCRugySue67SHHMDKFjwudKg4bX2hRnUgtdJ6aRZKl+EsuXsw8m2gfiWlTNlCaAAsC7btrBQ7TVWZKbpKsOpQsZlq99IpEUksS87JmS/3Brf3P8J7xKYJU5ZiX0Bihrq9SZqVoDhSEhYDMddRu/2gDmWfMqOJJ1XWcBowcyyTazA/jwNjNEpa+VKlJb9J5h111j5hdYUHmHKfeH6ayUz2jn+JNmgxRlcBR2u9R006J+MNkjypFgeAnxM3/ccWGYAD0beKWrUAkS31LQkm8RhBITceUJ6zF1TFJUFlGUgszu2xvpCv0OMxhzZMoI56ae+uqNHkj0tW06WhKWS9gwiCXKZSwsLzZnB38i8WWG4jLmpcq9OnePlTWyfEAJDsWhHDOkwsjg5mp3HMV+ui9MwSgapNS0M2dLBVMIQBZL83r0+Zhnhyk+GMujWjGsxKXKScpcnYRM4NXrpklKlGalyQ4YpcuQL3HlB24TFY2Mva2gNhsO9KWlkel6ppO4MROmKmOpOY6Dfv8/eDUS5UqnUkgMkH0hHVf1IlIFkrJ6MB83iOr8VFSpRmTZoSo/D+geTPDOH4Zi8RQl8rR1/H5VhkabCypkMFMsBBKiAzuCX+8HYNIDZlIGQC9iH8oApp4kzULQSQnQkens0E12L50/F+oWazb2jqDEQA1Y0oOYoefNliY+UEOWgTianQrKpAy2e3XeGcwylJYh2/HeP0vDkLRdarg6AERdrCVeFuZ4J2QuGykzQkKOUEMTBlVXMnJLSpKA5Kst1N59NYHGDhIHhzFOP3AAe4jZEmYxSSACCNTuGMT4RBoqroyDogSDOIzAhIDgkb/hj7j8kSpBSkgkj6wRJpVpASSCBprGlVQoWBmUr0AaLtYdlMcZLtdlCU8opVd4sqbL4QCUgKci78wAf0v06x8OBSzqpbdkx9lUKkggKBD21BiXx2VeVhvTVX1Ikq0tB4w+0Z4aOSDEKgc0ji4i1dgACWKooGmUI6Q9AtGChzCKtkIVqXihwUAPqesbf6aM0EpMDVCjm12gWZzjupOi8T6ANaEwoCtxoIoZHwmBZAt6QRry0FRSlanhmWl1EX/NIl6ilLnlCQCw/zF/Unmifqki9oCzEuz5UatElkU+YB4AqJCn6MWh0IVz/iP90aJ0SuYkryiRaNMPrsisqvhPyj0fhhbVaesRSu08lVhMeim0D4QomSh72g9UXCGTqh2cRkpMEp1jRQvE0pBQ6JMe1SBGpj0IheJX//2Q==" style="cursor: move; height: 106px; width: 160px;" unselectable="on" width="160" /></strong></span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"></span></div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span style="font-size: small;"><strong>determina la capacidad de un sistema agroalimentario y de sus actores </strong></span></span></span></span></div></li>
<li><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><span style="font-size: small;"><strong>para estar presentes sostenidamente en los mercados. </strong></span></span></span></span></li>
</ul><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"></span></span><strong><span style="color: #990000;"> </span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000; font-size: small;"> - Dicho <span style="color: #38761d;">"enfoque"</span>, permite analizar los determinantes:</span></span></span></strong></div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000; font-size: small;"><strong>controlables y </strong></span></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000; font-size: small;"><strong>no controlables de las unidades productivas. </strong></span></span></span></div></li>
</ul><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000; font-size: small;"><strong> - Las <span style="color: red;">no</span> controlables, son todas aquellas del entorno internacional tales como: </strong></span></span></span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQHW5vZmkrFE2mnRTV8d-qpJ35nmqzr_ggxZ_oGJgF9PKMw3UyP" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><strong><img alt="" border="0" class="rg_hi" data-height="192" data-width="263" height="192" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQHW5vZmkrFE2mnRTV8d-qpJ35nmqzr_ggxZ_oGJgF9PKMw3UyP" style="height: 192px; width: 263px;" width="263" /></strong></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000; font-size: small;"><strong>precios internacionales</strong></span></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000; font-size: small;"><strong>regulaciones comerciales. </strong></span></span></span></div></li>
</ul><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"></span></span><strong><span style="color: #990000;"> </span><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000; font-size: small;"> - A nivel nacional, están:</span></span></span></strong></div><ul style="text-align: left;"><li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000; font-size: small;"><strong>las políticas macroeconómicas</strong></span></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000; font-size: small;"><strong>políticas sectoriales</strong></span></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000; font-size: small;"><strong>el marco legal</strong></span></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000; font-size: small;"><strong>la infraestructura</strong></span></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="font-size: 10pt; mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000; font-size: small;"><strong>el capital humano y </strong></span></span></span></div></li>
<li><div style="mso-element: footnote; text-align: justify;"><span lang="IT" style="mso-ansi-language: IT;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><strong>en las actividades de apoyo, se pueden mencionar: el precio y la calidad de equipos e insumos así como el precio y calidad de los servicios.</strong></span></span></span></div></li>
</ul><div style="mso-element: footnote; text-align: justify;"><strong></strong></div><strong><span style="color: #990000;"> </span><span style="color: #38761d;"> - De ahí el aporte de la "cadena agroalimentaria" al "Sistema agroalimentario mundial". </span></strong><br />
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</div></div></div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-18927358020890521822011-11-08T06:11:00.000-08:002011-11-29T14:47:08.325-08:00APLICACIÓN DE LA TECNOLOGÍA A LOS AGRONEGOCIOS<div dir="ltr" style="text-align: left;" trbidi="on">
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<strong><span style="color: blue;"> </span></strong><strong><span style="color: blue;"> </span></strong><strong><span style="color: blue;"> - La <span style="color: magenta;">“tecnología”</span> impregna toda la "cadena de valor" de una empresa y determina en gran medida la <span style="color: magenta;">“ventaja competitiva”</span> tanto en: </span></strong></div>
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<strong><span style="color: blue;">los "costos" como </span></strong></div>
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<strong><span style="color: blue;">en la "diferenciación".</span></strong></div>
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<strong><span style="color: blue;"> - Ello a tal punto, que el <span style="color: magenta;">"cambio tecnológico"</span> puede influir en: </span></strong></div>
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<strong><span style="color: blue;">la <span style="color: magenta;">"ventaja competitiva"</span> y </span></strong></div>
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<strong><span style="color: blue;">también en la <span style="color: magenta;">"estructura de la industria"</span>.</span></strong></div>
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<strong><span style="color: blue;"> - Toda actividad relacionada con <span style="color: magenta;">"valores"</span> comprende la <span style="color: magenta;">"tecnología"</span>, la cual abarca:</span></strong></div>
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<strong><span style="color: blue;">los procedimientos prácticos</span></strong></div>
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<strong><span style="color: blue;">los métodos o </span></strong></div>
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<strong><span style="color: blue;">la tecnología integrada al equipo de procesos. </span></strong></div>
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<strong><span style="color: blue;"> - Las <span style="color: magenta;">"tecnologías"</span> utilizadas en la generalidad de las <span style="color: magenta;">"empresas"</span> son muy diversas, abarcan:</span></strong></div>
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<strong><span style="color: blue;">desde las que sirven para preparar documentos y transportar bienes </span></strong></div>
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<strong><span style="color: blue;">hasta las que quedan incorporadas al producto propiamente dicho.</span></strong></div>
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<strong><span style="color: blue;"> - El <span style="color: magenta;">“desarrollo tecnológico”</span> consta de una serie de "actividades agrupables" en acciones tendientes a: <img alt="" class="rg_hi" data-height="128" data-width="248" height="128" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSs0Y-KItxlfduc0CcFdhqckdmqJqi4xy5VQK-fFlrMth5L9saLhQ" style="height: 128px; width: 248px;" width="248" /></span></strong></div>
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<strong><span style="color: blue;"> </span></strong></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcT8rtaJI0wcF5JVCuWMBTiiDGkN1lq3bKvvEDZuiq96ZQvAxmB7mg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="216" data-width="233" height="216" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcT8rtaJI0wcF5JVCuWMBTiiDGkN1lq3bKvvEDZuiq96ZQvAxmB7mg" style="height: 216px; width: 233px;" width="233" /></a><strong><span style="color: blue;">mejorar el producto y </span></strong></div>
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<strong><span style="color: blue;">el proceso. </span></strong></div>
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<strong><span style="color: blue;"> - Ello no tiene una identificación plena con lo que comúnmente se denomina con la expresión <span style="color: magenta;">“investigación y desarrollo”</span>, ya que tal desarrollo se realiza en muchas actividades de la empresa y no se limita sólo a los desarrollos del departamento de ingeniería. </span></strong></div>
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<strong><span style="color: blue;"> - El <span style="color: magenta;">“desarrollo tecnológico”</span> <span style="color: red;">no </span>se aplica sólo a las tecnologías ligadas directamente al producto final, puede estar ligado a determinadas actividades primarias o de soporte, ya que todas ellas pueden ser sujetas a:</span></strong></div>
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<strong><span style="color: blue;">revisión y a </span></strong></div>
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<strong><span style="color: blue;">optimización desde el punto de vista tecnológico.</span></strong></div>
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<strong><span style="color: blue;"> - Toda actividad relacionada con <span style="color: magenta;">“valores”</span> aplica alguna <span style="color: magenta;">"tecnología"</span> para combinar:</span></strong><br />
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<strong><span style="color: blue;">los recursos humanos a fin de generar algún producto. </span></strong></div>
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<strong><span style="color: blue;">Esa tecnología puede ser:</span></strong></div>
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<strong><span style="color: blue;">tan trivial como un simple conjunto de procedimientos de personal o </span></strong></div>
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<strong><span style="color: blue;">incluir algunas disciplinas científicas o subtecnologías.</span></strong></div>
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<strong><span style="color: blue;"> - El <span style="color: magenta;">"cambio tecnológico"</span> es uno de los principales factores de la <span style="color: magenta;">"competencia"</span> en cuanto puede aportar significativamente a: </span></strong></div>
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<strong><span style="color: blue;">la estructura de costos tanto como </span></strong></div>
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<span style="color: blue;"><strong>a la diferenciación del producto. </strong></span></div>
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<span style="color: blue;"><strong>Puede impactar también en la estructura de la industria de que se trate. </strong></span></div>
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<span style="color: blue;"><strong> - Sin embargo, puede darse que algunos cambios tecnológicos que <span style="color: red;">no</span> aporten <span style="color: magenta;">"ventajas"</span> a la industria. </strong></span></div>
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<strong><span style="color: blue;"> </span><span style="color: red;"> - No <span style="color: magenta;">siempre una alta tecnología garantiza la rentabilidad.</span> </span></strong></div>
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<strong><span style="color: red;"> </span></strong></div>
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<strong><span style="color: red;"> </span><span style="color: blue;">- El <span style="color: magenta;">“cambio tecnológico”</span> es conveniente si: </span></strong></div>
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src="data:image/jpg;base64,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" 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<strong></strong></div>
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<span style="color: blue;"><strong>reduce los costos o </strong></span></div>
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<li><div style="text-align: justify;">
<span style="color: blue;"><strong>mejora la diferenciación y </strong></span></div>
</li>
<li><div style="text-align: justify;">
<span style="color: blue;"><strong>el liderazgo tecnológico puede sostenerse. </strong></span></div>
</li>
</ul>
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<strong><span style="color: blue;"> - </span></strong><span style="color: blue;"><strong>También si :</strong></span></div>
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<li><div style="text-align: justify;">
<span style="color: blue;"><strong>mejora la estructura global de la industria o </strong></span></div>
</li>
<li><div style="text-align: justify;">
<span style="color: blue;"><strong>si reduce los insumos (por ejemplo el uso de energía).</strong></span></div>
</li>
</ul>
<div style="text-align: justify;">
<span style="color: blue;"><strong> - El <span style="color: magenta;">“cambio tecnológico”</span> puede ser el factor determinante para que una empresa se determine a realizar una <span style="color: magenta;">"estrategia competitiva"</span> determinada, ya que puede dar lugar a:</strong></span></div>
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<li><div style="text-align: justify;">
<span style="color: blue;"><strong>una modificación en el cuadro de los costos, </strong></span></div>
</li>
<li><div style="text-align: justify;">
<span style="color: blue;"><strong>como también a una novedad que permita introducir una característica especial en un producto que dé como resultado su <span style="color: magenta;">"diferenciación"</span>.</strong></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcRUNZcM72QJm940U3TmYR0pwns0NGGGToOLR2Up8Ch4Rj43pbso" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="229" data-width="220" height="229" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRUNZcM72QJm940U3TmYR0pwns0NGGGToOLR2Up8Ch4Rj43pbso" style="height: 229px; width: 220px;" width="220" /></a></div>
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<br /></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcTJ_MCtTjpwXJviDT4DuxDtnRq6xffJ2N5CxYvXsDjkmgh9Gyqr" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="225" data-width="225" height="225" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTJ_MCtTjpwXJviDT4DuxDtnRq6xffJ2N5CxYvXsDjkmgh9Gyqr" style="height: 225px; width: 225px;" width="225" /></a><span style="color: blue;"><strong> - El examen de las <span style="color: magenta;">"tecnologías"</span> empleadas en cada uno de los pasos que conforman la cadena de valor dentro del marco de una política de calidad, permitirá a las empresas agrarias y agroindustriales <span style="color: magenta;">"rediseñar productos y procesos en función ambiental"</span>, lo que les otorgará indudables <span style="color: magenta;">"ventajas competitivas"</span> en un mundo cada vez más sensible a las cuestiones ambientales. </strong></span></div>
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<br />
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcSy9DWflFuJFTEyO5S-rH5HryTmyLwu32LMsypnG0Hk2QdWJj87KA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="color: blue;"><strong> - El <span style="color: magenta;">“cambio tecnológico”</span>, que puede ser aplicado a cualquiera de las etapas de la <span style="color: magenta;">"cadena de valor"</span>, permite:</strong></span></div>
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<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<span style="color: blue;"><strong>la revisión y </strong></span></div>
</li>
<li><div style="text-align: justify;">
<span style="color: blue;"><strong>adecuación de ellas a una visión <span style="color: #38761d;">"ecocompatible"</span>, reconocida y apreciada cada vez más por los consumidores y la sociedad toda. </strong></span></div>
</li>
</ul>
<div style="text-align: justify;">
<span style="color: blue;"><strong> - Las <span style="color: magenta;">"investigaciones científicas y tecnológicas"</span> someten a crítica permanente a los procesos de producción y a sus efectos sobre el ambiente</strong> <span style="font-size: x-small;">(Véase: DÍAZ LANNES, Federico S. “Cadena de valor en los agronegocios: entre el<span style="mso-spacerun: yes;"> </span>cambio tecnológico y el medio ambiente”. II Seminario sobre Agronegocios. UNSE, Santiago del Estero, 20 de octubre de 2011).</span></span></div>
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<br /></div>
<div style="text-align: justify;">
<span style="color: blue;"><strong> - La <span style="color: magenta;">"tecnología"</span> abarca la totalidad de la <span style="color: magenta;">"cadena de valor"</span>.<span style="mso-spacerun: yes;"> </span></strong></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="color: blue;"><strong><span style="mso-spacerun: yes;"> - </span>Un análisis sistemático de todas las <span style="color: magenta;">"tecnologías"</span> de la empresa revelará las áreas dónde:</strong></span></div>
<ul style="text-align: left;">
<li><div style="text-align: justify;">
<span style="color: blue;"><strong>reducir el costo o </strong></span></div>
</li>
<li><div style="text-align: justify;">
<span style="color: blue;"><strong>mejorar la diferenciación. </strong></span></div>
</li>
<li><div style="text-align: justify;">
<span style="color: blue;"><strong>Por ello, se sostiene hoy en día, que el <span style="color: magenta;">"departamento de sistemas de información"</span> puede incidir más en el cambio tecnológico en algunas empresas que<span style="mso-spacerun: yes;"> </span>el <span style="color: red;"><span style="color: magenta;">"departamento de investigación y desarrollo"</span>. </span></strong></span></div>
</li>
</ul>
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<span style="color: blue;"><strong> - El <span style="color: magenta;">“cambio tecnológico”</span> puede actuar como <span style="color: magenta;">"instrumento de una estrategia competitiva"</span>. Para ello hay que:</strong></span></div>
<ul style="text-align: left;">
<li><div style="text-align: justify;">
<span style="color: blue;"><strong>identificar las tecnologías y subtecnologías en la <span style="color: magenta;">"cadena de valor"</span></strong></span></div>
</li>
<li><div style="text-align: justify;">
<span style="color: blue;"><strong>identificar las tecnologías potencialmente relevantes en otras industrias o en el desarrollo científico</strong></span></div>
</li>
<li><div style="text-align: justify;">
<span style="color: blue;"><strong>determinar la probable trayectoria de cambio de las principales tecnologías, examinando todas las actividades de la cadena de valor propia, y </strong></span></div>
</li>
<li><div style="text-align: justify;">
<span style="color: blue;"><strong>determinar cuáles tecnologías y posibles cambios son más importantes para la <span style="color: magenta;">"ventaja competitiva"</span> y la estructura de la industria.</strong></span></div>
</li>
</ul>
<div style="text-align: justify;">
<span style="color: blue;"><strong> - El <span style="color: magenta;">“cambio tecnológico”</span> influye permanentemente sobre los <span style="color: magenta;">"modos de producción"</span>.</strong></span></div>
<div style="text-align: justify;">
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<strong><span style="color: blue;"> </span></strong></div>
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<span style="color: blue;"><strong> - La <span style="color: magenta;">"agricultura"</span>, así como sufre los efectos de la contaminación, es susceptible también de provocar degradación y contaminación de los recursos naturales. </strong></span></div>
<div style="text-align: justify;">
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<strong><span style="color: blue;"> - </span><span style="font-size: x-small;"><span style="color: magenta; font-size: small;">Las "tecnologías" utilizadas por las empresas agrarias y agroindustriales son objeto de permanente análisis desde la "investigación científica y tecnológica".</span></span></strong></div>
<div style="text-align: justify;">
<strong><span style="color: magenta;"> <span style="color: blue;"> </span></span></strong><br />
<strong><span style="color: magenta;"><span style="color: blue;"> - En Argentina, el Estado suele apoyar a través de programas y proyectos el "cambio tecnológico".</span> </span></strong></div>
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<strong><span style="color: red;"> </span></strong></div>
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</div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-17815028129644221182011-11-07T17:48:00.000-08:002011-11-07T17:48:31.673-08:00FORMAS CONTRACTUALES Y LEGALES PARA LA COMERCIALIZACIÓN AGRARIA<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcTGmUcgtHb66WJGUIOIB1m7K2zqS4bwL5WY9KaAPvejlSjomQ-FiA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="128" data-width="146" height="128" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcTGmUcgtHb66WJGUIOIB1m7K2zqS4bwL5WY9KaAPvejlSjomQ-FiA" style="height: 128px; width: 146px;" width="146" /></a><strong><span style="color: #274e13;"> </span></strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><span style="color: #274e13;"> - En relación a las </span><span style="color: red;">“formas contractuales”</span><span style="color: #274e13;"> para el desarrollo de la </span><span style="color: red;">"comercialización agraria"</span><span style="color: #274e13;"> y su </span><span style="color: red;">"forma legal"</span><span style="color: #274e13;"> apropiada se destacan: </span></strong></div><div style="text-align: justify;"><strong><br />
<span style="color: #274e13;"></span></strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="data:image/jpg;base64,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" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="160" data-width="105" height="160" id="rg_hi" src="data:image/jpg;base64,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" style="height: 160px; width: 105px;" width="105" /></a><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> 1) <span style="color: red;">“a</span><span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"><span style="color: red;">cuerdos simples”</span>:</span><span style="mso-bidi-font-family: Arial;"> acuerdos entre productores que se dedican a la misma actividad (acuerdos horizontales) de un determinado producto y en un ámbito geográfico concreto y limitado. </span></span></strong></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> - El objetivo es:</span></span></strong></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">fijar aspectos relativos a la compra venta como:</span></span></strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">precios mínimos y </span></span></strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">cantidades máximas de producción. Son acuerdos legalmente prohibidos.</span></span></strong></span></span></span></li>
</ul></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRIA6sO8pkQxkNqK_IsNEmeOYSVMGXb8464hD10tnuH6UfSb5jy" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="120" data-width="120" height="120" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRIA6sO8pkQxkNqK_IsNEmeOYSVMGXb8464hD10tnuH6UfSb5jy" style="height: 120px; width: 120px;" width="120" /></a><strong><span style="color: #274e13;"> 2) </span><span style="color: red;">“</span><span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"><span style="color: red;">Negociación colectiva”</span><span style="color: #274e13;">: </span></span></strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><br />
<span style="color: #274e13;"></span></strong> </div></div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"> </span><span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">a) <span style="color: red;">“acuerdos verticales o colectivos”</span>:</span><span style="mso-bidi-font-family: Arial;"> empresarios con actividades a<span style="mso-spacerun: yes;"> </span>niveles (productores agrarios y empresarios de distribución) Tienen carácter regional y la duración suele ser de una campaña. Suelen tener carácter privado y sólo vinculan a los q firman el acuerdo o a sus representados. </span></span></strong></span></span></span></div></div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcRuYpHRPgHYxOegGZDQAU-g5iLsQcn28XwtFwc5rB_ouUYxF5akOQ" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="80" data-width="144" height="80" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRuYpHRPgHYxOegGZDQAU-g5iLsQcn28XwtFwc5rB_ouUYxF5akOQ" style="height: 80px; width: 144px;" width="144" /></a><br />
</div></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">b) <span style="color: red;">“a</span><span style="mso-bidi-font-weight: bold;"><span style="color: red;">cuerdos interprofesionales”</span>:</span> entre productores y la industria alimentaría o distribuidores. Tiene carácter estatal y vinculan a todo el sector, incluso a los no representados en la negociación. A veces cuenta con arbitraje de organismos públicos.</span></strong></span></span></span></span></span><br />
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</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcSIpSJtYhfl3yHByMa1gGrELh2awSNeSxWzwfQiVJHDWDAJrtDAfw" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="225" data-width="225" height="225" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcSIpSJtYhfl3yHByMa1gGrELh2awSNeSxWzwfQiVJHDWDAJrtDAfw" style="height: 225px; width: 225px;" width="225" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><span style="color: #274e13;"> </span></strong></div></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - En relación a las <span style="color: red;">“formas contractuales”</span> para implementar el <span style="color: red;">"marketing en una empresa"</span>, se destacan los denominados “<span style="color: red;">contratos<span style="mso-spacerun: yes;"> </span>para la provisión del servicio de marketing dinámico”</span><span style="color: #38761d;">(</span></strong></span><span style="font-size: x-small;"><a href="http://www.claro.com.pe/wps/recursos/pe/pdf/contrato_provision_servicio_marketing_dinamico.pdf"><span style="color: #38761d;">http://www.claro.com.pe/wps/recursos/pe/pdf/contrato_provision_servicio_marketing_dinamico.pdf</span></a><span style="color: #38761d;">)</span></span><strong><span style="color: #38761d;">.</span></strong></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="color: #274e13;">- Respecto a las <span style="color: red;">“formas de organizaciones”</span> para el desarrollo de la <span style="color: red;">"comercialización agraria"</span> y su <span style="color: red;">"forma legal"</span> apropiada se destacan: </span></strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcREemBlSb_DU2syc4OeMEGCHS9TMgd8-gBmLr7_GeTDo8gbdOKg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="222" data-width="227" height="222" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcREemBlSb_DU2syc4OeMEGCHS9TMgd8-gBmLr7_GeTDo8gbdOKg" style="height: 222px; width: 227px;" width="227" /></a><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> <span style="color: #274e13;">1) Las <span style="color: red;">“a</span><span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"><span style="color: red;">sociaciones de productores”</span>:</span><span style="mso-bidi-font-family: Arial;"> todas ellas suponen formas de “integración horizontal”. </span></span></strong></span></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> - Se trata de la creación de entidades con una personalidad jurídica propia e independiente de sus miembros.</span></span></strong></span></span></span></span></div></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><span style="color: #274e13;"><strong>2) <span style="color: red;">“</span><span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"><span style="color: red;">Servicios de comercialización”</span>:</span><span style="mso-bidi-font-family: Arial;"> asociaciones de productores que se crean para prestar Servicios a sus asociados. Éstos van a pagar una tasa en función del uso que hagan de dicho Servicios. </span></strong></span></span></span></span></span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> Se incluyen Servicios de: </span></strong></span></span></span></span></span></div><div style="text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">transporte</span></strong></span></span></span></span></span></li>
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcSQtM3iIMis6u6KSyiqQmKwO6rUhE-UbnCUv0bjAhCFVVazgKHP" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="82" data-width="82" height="82" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcSQtM3iIMis6u6KSyiqQmKwO6rUhE-UbnCUv0bjAhCFVVazgKHP" style="height: 82px; width: 82px;" width="82" /></a></div><li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">almacenamiento </span></strong></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">envasado</span></strong></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">manipulación del producto. </span></strong></span></span></span></span></span></li>
</ul></div><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - Su "ventaja" es que se puede alcanzar mayor escala como consecuencia del tratamiento conjunto de grandes volúmenes de producto. Estas asociaciones no adquieren la propiedad de la mercancía, sino que la venta de los productos es luego realizada por cada empresario (productor) de forma individual.</span></strong></span></span></span></span></span><br />
<div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span></span></span></span></span><br />
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> <span style="color: #274e13;">3) <span style="color: red;">“Servicios de p</span><span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"><span style="color: red;">romoción de productos”</span>:</span><span style="mso-bidi-font-family: Arial;"> conjunto de productores que se ponen de acuerdo para promocionar sus productos creando una sociedad. </span></span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em; mso-bidi-font-family: Arial;"> <img alt="" class="rg_hi" data-height="87" data-width="280" height="87" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcSXShQkNNLon_lGiXypwGO4rsVP6xWbyR9dXIcwUQq5Ft4vaUuEjw" style="height: 87px; width: 280px;" width="280" /></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong></strong></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #274e13;"> - Los "servicios" que presta la asociación son:</span></strong></div><div style="text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">"control de calidad y </span></strong></span></span></span></span></span></li>
<li><span style="clear: right; color: #274e13; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em; mso-bidi-font-family: Arial;"><strong>, <img alt="" class="rg_hi" data-height="79" data-width="184" height="79" id="rg_hi" src="data:image/jpg;base64,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" style="cursor: move; height: 79px; width: 184px;" unselectable="on" width="184" /></strong></span><span style="color: #274e13;"><strong>promoción cunjunta de los productos sin adquirir la propiedad,<span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"></span></span></span></strong></span></li>
</ul></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - El objetivo es obtener mayor escala en publicidad. </span></strong></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - Como "condiciones" pueden operar: </span></strong></span></span></span></span></span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> a) el producto tiene que ser similar, creación de una "marca colectiva"</span></strong></span></span></span></span></span></div><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="data:image/jpg;base64,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" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="60" data-width="289" height="60" id="rg_hi" src="data:image/jpg;base64,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" style="height: 60px; width: 289px;" width="289" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span></span></span></span></span></div></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> b) los socios participan con tasas.</span></strong></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQuYfA8Ob1HqyEbfFledx7qpvnxMguSqpCLK5np3Zn1zc_iqyo4ofQ2PHhUuw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="rg_i" data-src="http://t2.gstatic.com/images?q=tbn:ANd9GcQuYfA8Ob1HqyEbfFledx7qpvnxMguSqpCLK5np3Zn1zc_iqyo4ofQ2PHhUuw" height="133" name="RkWOgMj2Wp9brM:" onload="google.stb.csi.onTbn(0, this)" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQuYfA8Ob1HqyEbfFledx7qpvnxMguSqpCLK5np3Zn1zc_iqyo4ofQ2PHhUuw" width="160" /></a><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span><span style="color: #274e13;"><strong>4) <span style="color: red;">“</span><span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"><span style="color: red;">Servicio y venta común”</span>:</span><span style="mso-bidi-font-family: Arial;"> los productores entregan su producto a una asociación, la cual se encarga de proporcionar servicios de:</span></strong></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="text-align: justify;"><ul><li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">manipulación</span></strong></span></span></span></span></span></div></li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">transporte</span></strong></span></span></span></span></span></div></li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">envasado, etc.</span></strong></span></span></span></span></span></div></li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">venta. </span></strong></span></span></span></span></span></div></li>
</ul></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcTpoSuNZrl4l7AwaebBewV5dIVeXEkAz3qtxGfA2y5bq1fZUOpY" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="113" data-width="160" height="113" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTpoSuNZrl4l7AwaebBewV5dIVeXEkAz3qtxGfA2y5bq1fZUOpY" style="height: 113px; width: 160px;" width="160" /></a><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - Suele tener forma de cooperativa. </span></strong></span></span></span></span></span></div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - Hay algunas "ventajas": </span></strong></span></span></span></span></span></div></div><div style="text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">fiscales y subvenciones y </span></strong></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">aseguramiento del suministro de materia prima. </span></strong></span></span></span></span></span></li>
</ul></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - </span></strong></span></span></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">Los <span style="color: red;">"inconvenientes</span><span style="color: #274e13;">", pueden ser: </span></span></strong></span></span></span></span></span></div><div style="text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">obligación de comprar exclusivamente a los cooperativistas</span></strong></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">escaso incentivo de los productores para mejorar la calidad de los productosy renovar los mismos. </span></strong></span></span></span></span></span></li>
</ul></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;">5) <span style="color: red;">“Cooperativa de 1º grado”</span>: <img alt="" class="rg_hi" data-height="82" data-width="84" height="82" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcStViOk21AQDpbVIhR6TRrklkWAVM8oyU6Q_Mdu2tqSwxLYtC1Y" style="height: 82px; width: 84px;" width="84" /> </strong></div><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"></span></span></span></span></span></span></div><ul><li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>asociación de Empresarios individuales y </strong></span></span></span></span></span></span></div></li>
</ul><br />
<ul style="text-align: left;"><li><span style="clear: right; color: #274e13; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"> <img alt="" class="rg_hi" data-height="88" data-width="88" height="88" id="rg_hi" src="data:image/jpg;base64,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" style="height: 88px; width: 88px;" width="88" /> </span><strong></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>“cooperativa de 2º grado”: asociación de cooperativas de 1º grado. </strong></span></span></span></span></span></span></li>
</ul><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"> </span></span></strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"> 6) <span style="mso-bidi-font-weight: bold;">Participar en <span style="color: red;">“sociedades comerciales”</span>:</span> para lo cual se debe crear una sociedad de responsabilidad Limitada (SRL) o una sociedad anónima (S.A) <img alt="" class="rg_hi" data-height="191" data-width="263" height="191" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRh3KRG8AEypB5CAoJCJuFUcuaaOeTfr_CXJPC_Q6_MqivemrnG4Q" style="height: 191px; width: 263px;" width="263" /></span></span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"></span></span></strong></span></span></span></span> <img alt="" class="rg_hi" data-height="63" data-width="121" height="63" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSZSFJToG-Gxs7TvP4yOvC0ULtZMH6EjUEJlu4jS5xdxKP_O25Z" style="height: 63px; width: 121px;" width="121" /></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"> - Un conjunto de productores deciden crear una empresa que se va a dedicar a una actividad de: </span></span></strong></span></span></span></span></div><div style="text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">transformación</span></span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">comercialización de producto. </span></span></strong></span></span></span></span></li>
</ul></div><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"> - También adquieren la propiedad del producto. Se crean para facilitar el acceso a los mercados. </span></span></strong></span></span></span></span><br />
<div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;">7) Las <span style="color: red;">“organizaciones comunes de mercado"</span>: en <personname productid="la CE" w:st="on">la CE</personname> para la defensa de la calidad y precio de las producciones.</strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"></span></span></span></span></span></span></div></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcSbZUcsP_CpCJA9RWn5ryEmK_5ZHLSc24xSoVYFBJpp3mfUYFSreA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="105" data-width="182" height="105" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcSbZUcsP_CpCJA9RWn5ryEmK_5ZHLSc24xSoVYFBJpp3mfUYFSreA" style="height: 105px; width: 182px;" width="182" /></a> </div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="color: black;"><span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"><span style="color: #274e13;">8) Las <span style="color: red;">“Juntas de comercialización”</span>:</span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"> son asociaciones de empresarios que actúan de grupo de presión </span><span style="color: #274e13;">o como intento de crear un monopolio en la comercialización de determinados productos, por ej. en Nigeria: el cacao.</span></span></span></strong></span></span></span></span></div></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong><strong><span style="mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">9) Los <span style="color: red;">“consorcios de exportación”</span>:</span><span style="mso-bidi-font-family: Arial;"> asociaciones para abrir mercados a <personname productid="la Exportaci�n. Tipos" w:st="on">la Exportación. </personname></span></strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><personname productid="la Exportaci�n. Tipos" w:st="on"> <span style="color: red;"> Tipos</personname></span>: </span></strong></span></span></span></span></div><br />
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"> a) <span style="color: red;">“c</span><span style="mso-bidi-font-weight: bold;"><span style="color: red;">onsorcios de origen”</span>:</span> se constituyen en el mismo país en el que están sus miembros. </span></strong></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcSXnMyXOYeVsMxeTgEuTV5jV_FDZKQWQwtApMk8vsrXWeM3NYBuqA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="224" data-width="160" height="224" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSXnMyXOYeVsMxeTgEuTV5jV_FDZKQWQwtApMk8vsrXWeM3NYBuqA" style="height: 224px; width: 160px;" width="160" /></a></div></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"> b) <span style="color: red;">“c</span><span style="mso-bidi-font-weight: bold;"><span style="color: red;">onsorcios de destino”</span>: </span>se constituye en el país donde se quiere exportar. </span></strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"> c) <span style="color: red;">“c</span><span style="mso-bidi-font-weight: bold;"><span style="color: red;">onsorcios de promoción”</span>: </span>no adquieren la propiedad, sólo se encargan de hacer la promoción en el exterior (en España, el consorcio de promoción del jamón Serrano español). </span></strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"> d) <span style="color: red;">“c</span><span style="mso-bidi-font-weight: bold;"><span style="color: red;">onsorcios de venta”</span>:</span> adquieren la propiedad y realizan la venta: canalizan la venta hacia el exterior. También pueden realizar la promoción (consorcio internacional del vino).</span></strong></span></span></span></span></div><br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><br />
</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: justify;"><strong><span style="color: #0c343d;"> - Diversas son las <span style="color: red;">"formas jurídicas"</span> que posibilitan las distintas <span style="color: red;">"fases de la producción- comercialización agraria"</span>, queda a elección del empresario agrario, según su conveniencia la forma a adoptar, según el régimen legal de su país. </span></strong></div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-left: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQ9LaCDpqN7i6pfOMlI2DC9i33oE7K0u9v1kGNIh7OqVG6SSpvCrjea2dFu" imageanchor="1" style="clear: left; cssfloat: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" class="rg_i" data-src="http://t2.gstatic.com/images?q=tbn:ANd9GcQ9LaCDpqN7i6pfOMlI2DC9i33oE7K0u9v1kGNIh7OqVG6SSpvCrjea2dFu" height="120" name="Hw9m-mATivqSHM:" onload="google.stb.csi.onTbn(0, this)" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQ9LaCDpqN7i6pfOMlI2DC9i33oE7K0u9v1kGNIh7OqVG6SSpvCrjea2dFu" style="margin-top: 0px;" width="181" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><strong><span style="color: #274e13; font-size: small;">cultivo de soja</span></strong></td></tr>
</tbody></table><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><span style="color: red;"></span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="171" data-width="295" height="171" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQ7T5br85xV3zecx9v_l6FXTdd4RQ6r9fZs6aJx0o9Wm-x1LT7ilA" style="height: 171px; margin-left: auto; margin-right: auto; width: 295px;" width="295" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>cultivo de colza</strong></span></td></tr>
</tbody></table><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="188" data-width="268" height="188" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTLZbt_XhUr_4Cn_9peMpOxqK58TYE8xt3YR3ugsQ92RkVfqmF-" style="height: 188px; margin-left: auto; margin-right: auto; width: 268px;" width="268" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>cultivo de girasol</strong></span></td></tr>
</tbody></table><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="data:image/jpg;base64,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" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a> </div></div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-44729364922907620242011-11-07T13:23:00.000-08:002011-11-07T13:23:05.501-08:00LAS VEINTIDÓS LEYES DEL MARKETING<div dir="ltr" style="text-align: left;" trbidi="on"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSVTlqX3XrX-zx4IkhcosHs27mOBhY_SUjGsIoTrk1ELA_6LiJT" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="176" data-width="115" height="176" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSVTlqX3XrX-zx4IkhcosHs27mOBhY_SUjGsIoTrk1ELA_6LiJT" style="height: 176px; width: 115px;" width="115" /></a> <strong><span style="color: #0b5394;">- Las denominadas </span><span style="color: red;">“Veintidós leyes inmutables del marketing”</span><span style="color: #0b5394;"> fueron escritas por Jack TROUT y Al RIES y publicadas por McGraw-Hill (</span><span style="font-size: x-small;"><span style="color: #0b5394;">TROUT, Jack y AL RIES. Las 22 leyes inmutables del marketing”. Víólelas bajo su propio riesgo. McGraw-Hill</span><span style="color: #073763;">.</span><span style="color: #0b5394;"> </span><a href="http://www.marketing-xxi.com/las-leyes-inmutables-del-marketing-19.htm"><span style="color: #0b5394;">http://www.marketing-xxi.com/las-leyes-inmutables-del-marketing-19.htm</span></a><span style="color: #0b5394;">)</span></span></strong></div><div class="MsoNormal" style="margin: 0cm -15.6pt 0pt 27pt; text-align: justify; text-indent: 27pt;"><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"> <br />
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #0b5394;">1)</span> <span style="color: red;">"Ley del liderazgo"</span><span style="color: #134f5c;">. </span><span style="color: #073763;"><span style="color: #0b5394;">Es mejor ser el primero</span> </span><span style="color: #0b5394;">que ser el mejor.</span></strong></span></span></span></span></span></div></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="color: #274e13;"><strong><span style="color: #0b5394;">2) </span><span style="color: red;">"Ley de la categoría"</span>.<span style="color: #0b5394;"> Si usted no puede ser el primero en una categoría, cree una nueva en la que</span></strong></span></span><span style="color: #0b5394;"> <strong>pueda serlo.</strong></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #0b5394;">3)</span> <span style="color: red;">"Ley de la mente</span><span style="color: #0b5394;">". Es mejor ser el primero en la mente que en el punto de venta.</span></strong></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #0b5394;">4) <span style="color: red;">"Ley de la percepción"</span>. El marketing no es una batalla de productos, sino de percepciones.</span></strong></span></span></span></span></span></div><div style="text-align: justify;"><span style="color: #0b5394;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394; mso-bidi-font-family: Arial;"><strong> 5) <span style="color: red;">"Ley del enfoque"</span>. El principio más poderoso en marketing es poseer una palabra en la mente de los clientes.</strong></span></span></span></div><div style="text-align: justify;"><span style="color: #0b5394;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394; mso-bidi-font-family: Arial;"><strong>6) <span style="color: red;">"Ley de la exclusividad"</span>. Dos empresas no pueden poseer la misma palabra en la mente de los clientes.</strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #0b5394;">7) <span style="color: red;">"Ley de la escalera"</span>. La estrategia que hay que utilizar depende directamente del peldaño que se ocupe en la escalera.</span></strong></span></span></span></span></span></div><div style="text-align: justify;"><span style="color: #0b5394;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394; mso-bidi-font-family: Arial;">8) <span style="color: red;">"Ley de la dualidad"</span>. A la larga, cada mercado se convierte en una carrera de dos participantes.</span></strong></span></span></div><div style="text-align: justify;"><span style="color: #0b5394;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394; mso-bidi-font-family: Arial;"><strong>9) <span style="color: red;">"Ley de lo opuesto"</span>. Si opta al segundo puesto, su estrategia está determinada por el líder.</strong></span></span></span></div><div style="text-align: justify;"><span style="color: #0b5394;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394; mso-bidi-font-family: Arial;"><strong>10) <span style="color: red;">"Ley de la división"</span>. Con el tiempo, una categoría se dividirá para convertirse en dos o más.</strong></span></span></span></div><div style="text-align: justify;"><span style="color: #0b5394;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394; mso-bidi-font-family: Arial;"><strong>11) <span style="color: red;">"Ley de la perspectiva"</span>. Los efectos del marketing son visibles a largo plazo.</strong></span></span></span></div><div style="text-align: justify;"><span style="color: #0b5394;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394; mso-bidi-font-family: Arial;"><strong>12) <span style="color: red;">"Ley de la extensión de línea"</span>. Existe una presión irresistible para extender el valor de la marca.</strong></span></span></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394; mso-bidi-font-family: Arial;"><strong>13) <span style="color: red;">"Ley del sacrificio"</span>. Se debe renunciar necesariamente a una cosa para conseguir otra.</strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #0b5394;">14) <span style="color: red;">"Ley de los atributos"</span>. Para cada atributo existe otro opuesto, igual de efectivo.</span></strong></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #0b5394;">15) <span style="color: red;">"Ley de la franqueza"</span>. Cuando admita algo negativo, el cliente potencial le concederá a cambio algo positivo.</span></strong></span></span></span></span></span></div><div style="text-align: justify;"><span style="color: #0b5394;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394; mso-bidi-font-family: Arial;"><strong>16) <span style="color: red;">"Ley de la singularidad"</span>. En cada situación, únicamente una jugada producirá resultados sustanciales.</strong></span></span></span></div><div style="text-align: justify;"><span style="color: #0b5394;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394; mso-bidi-font-family: Arial;">17) <span style="color: red;">"Ley de lo imprescindible"</span>. Salvo que escriba los planes de sus competidores, usted no podrá predecir el futuro.</span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #0b5394;">18) <span style="color: red;">"Ley del éxito"</span>. El éxito suele preceder a la arrogancia, y la arrogancia al fracaso.</span></strong></span></span></span></span></span></div><div style="text-align: justify;"><span style="color: #0b5394;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394; mso-bidi-font-family: Arial;"><strong>19) <span style="color: red;">"Ley del fracaso"</span>. El fracaso debe ser esperado y aceptado.</strong></span></span></span></div><div style="text-align: justify;"><span style="color: #0b5394;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394; mso-bidi-font-family: Arial;"><strong>20) <span style="color: red;">"Ley del bombo"</span>. A menudo, la situación presenta una forma diferente a como se publica en la prensa.</strong></span></span></span></div><div style="text-align: justify;"><span style="color: #0b5394;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394; mso-bidi-font-family: Arial;"><strong>21) <span style="color: red;">"Ley de la aceleración"</span>. Los planes que triunfan no se construyen sobre novedades, sino sobre tendencias.</strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #0b5394;">22) <span style="color: red;">"Ley de los recursos"</span>. Sin los fondos adecuados, ninguna idea despegará del suelo.</span></strong></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394; mso-bidi-font-family: Arial;">- Se trata de leyes que ofrecen un marco que ilumina el accionar de la gestión dee marketing.</span></strong></span></span></span></div></div></div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-8168879745790048472011-11-07T12:36:00.000-08:002011-11-07T13:02:57.928-08:00GESTIÓN DE MARKETING: PLAN ESTRATÉGICO<div dir="ltr" style="text-align: left;" trbidi="on"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><strong><span style="color: #274e13;"> - El </span><span style="color: purple;">“marketing estratégico”</span><span style="color: #274e13;">, es una de las características más útiles e importantes del marketing. </span></strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTmzlHHRMVEm40bNfQUsx6PuCqmqZ9PRFR7j6kS2UuyH_dqmMlQVw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="151" data-width="102" height="151" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcTmzlHHRMVEm40bNfQUsx6PuCqmqZ9PRFR7j6kS2UuyH_dqmMlQVw" style="height: 151px; width: 102px;" width="102" /></a><strong><br />
<span style="color: #274e13;"></span></strong></div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - Consiste en: <em>poder <span style="color: purple;">“planificar”</span>, con bastante garantía de éxito, el futuro de una empresa, basándose para ello en las respuestas que se<span style="mso-spacerun: yes;"> </span>ofrezcan a las demandas del mercado, ya que el entorno en el que ésta se<span style="mso-spacerun: yes;"> </span>posiciona cambia y evoluciona constantemente</em>. </strong></span></span></span></div></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - El éxito de una empresa dependerá, en gran medida de:</strong></span></span></span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQ_iunY3-zZRvHAlOC10mkfYOlWTqrbLt6KvoUpEDtTC_jgRfCXFg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="218" data-width="231" height="218" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQ_iunY3-zZRvHAlOC10mkfYOlWTqrbLt6KvoUpEDtTC_jgRfCXFg" style="height: 218px; width: 231px;" width="231" /></a></div><ul style="text-align: left;"><li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"> <span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>su capacidad de adaptación y </strong></span></span></span></div></li>
</ul><div style="text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>de anticipación a estos cambios.</strong></span></span></span></li>
</ul></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- La empresa debe establecer <span style="color: purple;">“objetivos”</span>, a partir de: </span></strong></span></span></div><ul style="text-align: left;"><li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">lo que es la propia empresa</span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">su mercado-producto y </span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">quienes son sus clientes. </span></strong></span></span></div></li>
</ul><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - La empresa <span style="color: purple;">nunca</span> debe permanecer de espaldas al <span style="color: purple;">"mercado"</span>. He ahí el punto de partida del <span style="color: purple;">"marketing estratégico"</span>: </strong></span></span></span></div><ul style="text-align: left;"><li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>la definición de la propia empresa y </strong></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>el negocio en el que está, el producto que vende o el servicio que presta</strong></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>el mercado al que va dirigido con ese producto o servicio y </strong></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>a quién va dirigido.</strong></span></span></span></div></li>
</ul><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- El <span style="color: purple;">“marketing estratégico”</span> sirve para que la empresa:</span></strong></span></span><br />
<strong><span style="color: #274e13;"> pueda aprovechar todas las oportunidades que le ofrece el entorno</span></strong><br />
<div style="text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">superando las amenazas del mismo</span></strong></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">haciendo frente a los retos constantes que se le presentan. </span></strong></span></span></li>
</ul></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSSuAvRaU6OgW_CWZuqT7kvIYjUJZeunp-hDC6xXKg4_tMGmPNvcqt32Pw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="rg_i" data-src="http://t0.gstatic.com/images?q=tbn:ANd9GcSSuAvRaU6OgW_CWZuqT7kvIYjUJZeunp-hDC6xXKg4_tMGmPNvcqt32Pw" height="131" name="bRDo9fY40rGgbM:" onload="google.stb.csi.onTbn(0, this)" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSSuAvRaU6OgW_CWZuqT7kvIYjUJZeunp-hDC6xXKg4_tMGmPNvcqt32Pw" style="margin-top: -7px;" width="93" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"> <span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - La <span style="color: magenta;">"empresa"</span> debe tomar <span style="color: purple;">"decisiones en el presente"</span> pero teniendo en cuenta:</span></strong></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">cómo pueden afectar las acciones al futuro de la empresa</span></strong></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">contemplando los cambios que se prevé que surjan en el entorno y</span></strong></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">aprovechando al máximo los recursos internos de los que dispone y que han de representar una <span style="color: purple;">"ventaja competitiva"</span> clave con respecto a la competencia.</span></strong></span></span></li>
</ul></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="mso-bidi-font-family: Arial;"><strong>- El <span style="color: purple;">“marketing estratégico”</span> es indispensable para que la empresa pueda:</strong></span></span></span></div><div style="text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong>sobrevivir y </strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong>posicionarse en un lugar destacado en el futuro. </strong></span></span></span></li>
</ul></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"></span></span></span> <a href="http://t1.gstatic.com/images?q=tbn:ANd9GcTpCIKbLee_AJwKu2cxi7hvmbceeDdopht0j8fN-R9wfQZcK2Dc" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="rg_i" data-src="http://t1.gstatic.com/images?q=tbn:ANd9GcTpCIKbLee_AJwKu2cxi7hvmbceeDdopht0j8fN-R9wfQZcK2Dc" data-sz="f" height="118" name="niYJdMbJIO5wdM:" onload="google.stb.csi.onTbn(0, this)" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTpCIKbLee_AJwKu2cxi7hvmbceeDdopht0j8fN-R9wfQZcK2Dc" width="133" /></a><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span></span></span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong> </strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- El </strong><span style="color: purple;"><strong>“plan de marketing”, es una herramienta: </strong><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRaWuNWVz79pwp5_q6zFLxRGkbX4M6VJjcqeMysCOIPluGa6zy6MA"><span style="text-decoration: none; text-underline: none;"><shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"> <stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></path><lock aspectratio="t" v:ext="edit"></lock></shapetype></span></a><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRaWuNWVz79pwp5_q6zFLxRGkbX4M6VJjcqeMysCOIPluGa6zy6MA"><span style="text-decoration: none; text-underline: none;"><shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"> <stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></path><lock aspectratio="t" v:ext="edit"></lock></shapetype></span></a></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><ul style="text-align: left;"><li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong>for<span style="color: #274e13;">ma parte de la <span style="color: magenta;">“planificación estratégica”</span> de una empresa. </span></strong></span></span></span></span></span></span></strong></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">sirve a la gestión por la que se determina los pasos a seguir, las metodologías y tiempos para alcanzar unos objetivos determinados. </span></span></strong></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>es un documento que recoge los objetivos y las actuaciones de estrategias de marketing de la empresa. </strong></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>se basa en el marketing-mix (se puede hablar de plan de marketing a corto y largo plazo).</strong></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">permite marcar el camino para llegar a un lugar concreto.</span></strong></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">difícilmente se lo pueda elaborar si no se sabe donde está posicionada la empresa y adonde se quiere ir.</span></strong></span></span></span></div></li>
</ul></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"> </span></span></strong></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="color: #274e13;">- Una empresa debe establecer <span style="color: magenta;">"prioridades en sus decisiones"</span>:</span></span></span></strong></span></span></span><br />
<strong><span style="color: #274e13;"> determinar calendarios de actuación</span></strong><br />
<div style="text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="color: #274e13;">valorar los recursos disponibles y </span></span></span></strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="color: #274e13;">e</span></span><span style="color: #274e13;">studiar las oportunidades y amenazas que se le presentan.</span></span></strong></span></span></span></li>
</ul></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="text-align: justify;"> <a href="http://t1.gstatic.com/images?q=tbn:ANd9GcSZGmXH6m5C5sydrI6l-4iE4dTr164CEsmfRGdMC2SJMuU-1Cis" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="204" data-width="144" height="204" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcSZGmXH6m5C5sydrI6l-4iE4dTr164CEsmfRGdMC2SJMuU-1Cis" style="height: 204px; width: 144px;" width="144" /></a><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> - Las <span style="color: purple;">“fases del plan”</span> son: </span></strong></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> 1) análisis d la situación actual </span></strong></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> 2) objetivos del plan</span></strong></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> 3) programa de actuación para cada variable d marketing</span></strong></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> 4) secuencia temporal: programación temporal de salida de productos, de campañas de publicidad</span></strong></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> 5) responsabilidad de las distintas unidades y personas</span></strong></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> 6) presupuestos.</span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcQWk0N8K_CYY9W8J0HT2RLsUPDAKGi0zQJOTISK94Aw5M8dYMfn-w" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="181" data-width="279" height="181" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQWk0N8K_CYY9W8J0HT2RLsUPDAKGi0zQJOTISK94Aw5M8dYMfn-w" style="height: 181px; width: 279px;" width="279" /></a><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="color: #274e13;"><strong> - El <span style="color: purple;">“plan de marketing”</span> es elaborado por el departamento de marketing de la empresa, y puede ser o no aceptado por las autoridaqdes superiores. </strong></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="color: #274e13;"><strong> - Puede haber:</strong></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="color: #274e13;"><strong>un plan de <span style="color: purple;">"marketing general"</span> o</strong></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="color: #274e13;"><strong>distintos <span style="color: purple;">"planes de marketing"</span> para los diversos productos</strong></span><span style="color: #274e13;"><strong>.</strong></span></span></span></span></span></li>
</ul></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span></span></span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong></strong></span></span></span> <span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - El <span style="color: purple;">“plan de marketing”</span> depende de:</strong></span></span></span></div><div style="text-align: justify;"><ul><li><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>la cultura de la empresa o </strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>de las rutinas dinámicas que se han ido estableciendo en las empresas a lo largo de un proceso de aprendizaje en el tiempo. </strong></span></span></span></li>
</ul></div><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - El <span style="color: purple;">"plan de marketing"</span> necesita un <span style="color: purple;">control</span> para:</strong></span></span></span><br />
<ul><li><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>ver si se ha ejecutado de la manera prevista y </strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>para saber si ha sido efectivo, por parte del departamento de marketing, por la presidencia o por empresa auditora externa.</strong></span></span></span></li>
</ul><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - En el <span style="color: purple;">“plan de marketing”</span> existen <span style="color: purple;">“limitaciones” impuesta por la normativa jurídica</span>: </strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> a) Ley de defensa de consumidores y usuarios</strong></span></span></span><br />
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<div class="separator" style="clear: both; text-align: center;"></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin-left: 1em; margin-right: 1em;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTYXGa2UdfwPFS7RQ0wpqNAkac4a6xbjoFKj3kq96V9ZRv-zcmJ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a></div></div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a 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style="cursor: move;" unselectable="on" width="101" /></strong><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"></span></span></span><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> b) Ley de defensa de la competencia</strong></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="clear: right; color: #274e13; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"> </span><strong></strong></div></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="data:image/jpg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAkGBhAQDxIQEBQREhUVFhkVFhQXEBgUFRQPFBIVFhUYEhUXJyYqFxovHBcZIC8gJCcqLTg4IR89NTAqNSYsLzUBCQoKDgwOGQ8PGiskHRwtMS0tLCksMCwsKSwsKSosNSkpLCksKSwsLCksLCksLCwpLCwsKSksKTUpLCwpKSwsKf/AABEIAJIAYAMBIgACEQEDEQH/xAAbAAEAAQUBAAAAAAAAAAAAAAAABQEDBAYHAv/EAEQQAAEDAgIEBwsLAwUAAAAAAAEAAgMEERIhBRMxQQYHFCJRU9EVFhcjMlKBkZKToTNCVGFxc5Sys9LwNDWxJERypOL/xAAaAQEAAgMBAAAAAAAAAAAAAAAAAQIDBAUG/8QAJxEAAgEDBAIBBAMAAAAAAAAAAAECAxFREhQhMhMxcQQiYaFBQlL/2gAMAwEAAhEDEQA/AOkIipLKGMkecwxjn2G04WkqzdiErlUWk+Fan6p/R8oy9wbGw355LyONmm6p+wHOVgyN+wrD54GfbVMG8ItJZxrU5yET73tbWMvltVDxsUoOExuvt+VZb1p54E7apg3dFpjeM+Ei4hkP2SMKr4TYeol9tvYq7qlknaVcG5ItN8JsPUS+23sTwmw9RL7bexN1SyNpVwbkisaOrRPTxTtBaJGl1iQSLPc3aPsV9bCaaujWas7MKzX/ANPUfcy/plXlZr/6eo+5l/TKiXVlodkcGfo4HMEg3uN42k7PtJ9a8S6JiPONxYedYWGeajq2R4klwEElp3uxNbYXu3o6COlUe5tmNMjA3nWdz8I57fIve5tcZ5WXNVOdl9x13UjfqTMVKwZtz8ojO+TxnYhYUmjoLOecdmk327gASBvH1rAqKi+JrXHLWbL5eNGG3oXiqy1jXF2EYwznHN4cAATv5qlUpL3Ih1YtdTZWR4QGjdkvMUwcLjpI9INioR0oL5TfI3Duc7EGiaMEncMibWUjoi2r5uzE+2/m4zbM/UtarQ0RcnyzYp1tclH+DNVVRVWmbJ2Hgr/bqP7s/qvUkozgr/bqP7s/qvUmvSUuiPM1O7+QjqfWMkjvbGxzL7bYxhvb0or1L5X86QrT6sonyc/g4u6Z8rom1hL2yOhcOSkESxxiRwzdswkG+zPaoqv4v6DWTtfXysMDPG2onYCwOaHNabkPIdIwENN7uC33RlE46drJmPa+JsDGlo+ZVyasPDiPnYKdhI22c3pUXX8F681VbLAx0bJWGwbXECoc6aB3MZ/tpMDJGl4vmRay48FGM/duDalWqNWbNOpeDlK6oZG2p8S6Bj2yGlcHa59XyUROjLrg4gAb9GappXQlHG6GOGr1skszYwzkrhZrqrk0ji69gQ4OyO2ym4OL/SMYxsiZdlnsjdVYi5zdLcrDHSm9zg+ed+1VoeAOk45mOMcJEk0UszhOPF6nSUlR4sEc8Fjgdx9Sy6KV73/Y3FTJI+BwfSf+sP3qvgdH0k/hx+9dICquW5Myeepk5t4HR9KP4cfvTwOj6Ufw/wD7XSUVdTJ3FTJrlHovksENPix6tpbita/PcdmdtquLL0j5Q+w/mKxF6el0XwaMnd3CvUvlfzpCsq9S+V/OlWn1ZCNUq+MURVtdBCyAiFkziLPbK6enpda6SSwwmM4dXfFiuOiym6HhVNyKtnqYo2S0jpg+NkhcwmKMSNAeRc5OaCbbb5L3V8B4pJaiTW1LGVDZBJCyRoiMssGofLhIPjMFttxfcs8cHYtXVxkvIq3PdJm24MsTYnBmWQs0bb5riT8TSsueDKrmjcHOG8mkdIUDjhZYVjXCKR5jf/p6WRhIcBct1hbmDmCRkVlaS4SaSpanSDmRQSN11PDCHTP+VmELIwW/NBa4uNt/rU5oTgHFTSwy6+rmdDrAwyyNdzZYoYsJs0c0Nhba1t97q/pDgdFNUPndLUAOdDIYg5mr1tM9jo3gFt72ZhOewm1slk10tXri2PyOTWNL8NaiWaqpWCnvFJEYzHNJiDo9IU8WCd+EDnCQE4L4RcG5V2bjLlY+kY9lKDJKYJWCWTWGVtY6meYG4SAwWD8TzncgZgqUi4uIGCQNnrLOD8A1jLQY6mOpvDzMiJIwbm/13yXio4v42ta5stY8x4ZHRh8Q5TPFUyVTDKXN8syyOGVhn6VZeB2ViOSD4McP5GxUjI4GagNp2zF08jpGyVs0rIdWX3xtGEFxcb55bF0+60DgrxbtZBRPqHSsljji1sDXt1UksD5JITLkS5zDJudbLfv3661vqVFv7EWj+SM0j5Q+w/mKxVl6R8oen8xWIu3S6L4ML9hVZIQbg2K5N361/XH2W9id+tf1x9lvYtTfwwdHYTyjrvK3+d/hOVv6fgFyLv1r+uPst7E79a/rj7LexRvqeBsKmUdd5W/zvgE5W/zvgFyRvDLSB2TOO/Jjdg27leHCXShJaHTEguBGpFwWAF1xbKwIJU72H+SH9FNe2jqvK3+d8AnK39PwC5czT2li7BilBxBpvCBhcdgdzeb0qxPwt0jGS18j2kEixjaNhsdoU7yC/qQvopP00dY5W/zv8Jyt/nfALkXfrX9cfZb2J361/XH2W9irvqeC2wnlHWnyl2037F5uuT9+tf1x9lvYnfrX9cfZb2Kd/DA2E8og0WT3Om6qX3buxO503VS+7d2Lk6Xg6+qOTGRZPc6bqpfdu7FTudN1Uvu3diaXgao5Mvg/o2WeUtiY19mkkOcQ3C4hlyWkH53SpgUc7pZKiN1M8OZKXNZrAxvMia8tBscRD2Zg571CUrayK5iE7L2vha4Xwm4v6RdXo6qvbfCaltyXGzXC7za5Nv8AiPUFljwrNMwTWp3TRLU7KnE6NjKUkOkYWDWc2J0JE1rnyC2nttJBA2XWBwqjqMbXT6vJ0kTSy+Hxcl3Bt87AyWF1ZdWaQN7mp51y42dclwAdnbeAB6ArVa6tnIMwqJCLkYmuNi617ZfUPUFMndWsysI6ZXuiNRZPc6bqpfdu7E7nTdVL7t3YsOl4NnVHJjIsnudN1Uvu3didzpuql927sTS8DVHJ2u6XRF6U8vdi6XREF2LpdEQXYul0RBdlbql0RBdi6XREF2ERFJAREQBERAEREAREQBERAEREAREQBQI4RXnaRYQatxIIOu1oew5RjMtDTuzudm9TyxZdHMdOyoOISMa6MODy28biCWvA8oYgHAHYUBfilDmhwBFxsIsfSvaIgCIiAIiIAiIgCIiAIiIAiIgCIiAIiID/2Q==" imageanchor="1" style="clear: right; 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width: 96px;" width="96" /></a><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> </strong></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>c) Normas comerciales (no son obligatorias pero conviene adaptarse a ellas)</strong></span></span></span></div></div></div></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> d) Normas de seguridad</strong></span></span></span></div></div></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"></div></div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong></strong></span></span></span> <span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>e) Normas de calidad (ley de denominaciones de origen e indicaciones geográficas, agricultura orgánica certificada, trazabilidad, marcas, sellos de calidad, etc.). </strong></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em; mso-bidi-font-family: Arial;"> <img class="rg_i" height="128" name="VbgMF3fbR39oCM:" onload="google.stb.csi.onTbn(1, this)" 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style="cursor: move;" unselectable="on" width="120" /> </span><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSq3drjY-q1gUN_LL8MBONnBvFCmujZVCKoWPdwtQanQG-vh4Rw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong></strong></span></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><div class="separator" style="clear: both; text-align: center;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcS305o2T8_BeKDNd-aRs2Ol1c2KdqnmgpY_y3Ku16ORL61EQ-YN" imageanchor="1" style="cssfloat: right; margin-left: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="111" data-width="256" height="111" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcS305o2T8_BeKDNd-aRs2Ol1c2KdqnmgpY_y3Ku16ORL61EQ-YN" style="height: 111px; width: 256px;" width="256" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"> <span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"></span></strong></span></span></div><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - La <span style="color: purple;">“función del marketing en la actividad empresarial”</span> es: <em><span style="color: purple;">la de organizar el intercambio entre los productores y consumidores.</span></em> </span></strong></span></span></div></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - Esta definición se aplica tanto a la organizaciones comerciales como a las sin fines de lucro.</span></strong></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSRrnKPavK1Ntvaa4kmChdzfchekqh6YMRuP9vlBQm6KWx06HzEUA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="127" data-width="160" height="127" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSRrnKPavK1Ntvaa4kmChdzfchekqh6YMRuP9vlBQm6KWx06HzEUA" style="height: 127px; width: 160px;" width="160" /></a><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- El <span style="color: purple;">“marketing intraorganizacional”</span>, es todo trabajo tendiente a:</span></strong></span></span></div></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><ul style="text-align: left;"><li><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">capacitar y </span></strong></span></span></div></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">motivar a todos los componentes de una organización.</span></strong></span></span></div></li>
</ul></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- El <span style="color: purple;">“marketing extraorganizacional”</span> es todo lo relacionado con:</span></strong></span></span></div><ul style="text-align: left;"><li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">la preparación</span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">asignación de precios</span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">distribución</span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">promoción, etc., de un producto o servicio ante los clientes.</span></strong></span></span></div></li>
</ul></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcSW4XFVzEJgJgS68r4ql5iWRTs1yd9w0y-BQQiX98l2GZW4rFAA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="224" data-width="224" height="224" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcSW4XFVzEJgJgS68r4ql5iWRTs1yd9w0y-BQQiX98l2GZW4rFAA" style="height: 224px; width: 224px;" width="224" /></a><strong><span style="color: #274e13;"> - Un </span><span style="color: purple;">“plan de marketing” </span><span style="color: #274e13;">es: </span><em><span style="color: purple;">una planificación + completa y detallada, teniendo en cuenta el marketing mix.</span></em></strong><a href="data:image/jpg;base64,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" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: purple;"></span></a><span style="color: purple;"> <strong>Por lo que el mismo asume gran importancia en el desarrollo de las empresas.</strong></span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><span style="color: purple;"><strong><span style="color: #993300;"><span style="color: purple;">- El "marketing mix", es un concepto creado por BORDEN, que dice que no se pueden planificar las variables independientemente entre sí, sino que estas están relacionadas y debe haber una correlación en su planificación</span> (</span><span lang="EN-GB" style="mso-ansi-language: EN-GB;"><span style="font-size: x-small;">BORDEN, Neil H. “The concept of de marketing mix”, <place w:st="on"><placename w:st="on">Harvard</placename> <placename w:st="on">Business</placename> <placetype w:st="on">School</placetype></place>, 1964. </span><a href="http://www.commerce.uct.ac.za/managementstudies/Courses/bus2010s/2007/Nicole%20Frey/Assignments/Borden,%201984_The%20concept%20of%20marketing.pdf"><span style="font-size: x-small;">http://www.commerce.uct.ac.za/managementstudies/Courses/bus2010s/2007/Nicole%20Frey/Assignments/Borden,%201984_The%20concept%20of%20marketing.pdf</span></a>).<span style="font-size: x-small;"> </span></span></strong></span></div></div></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQdTVzlnqOS4a2WCL9PiuTdwICs4BwMIthvi5mOILGzSPJpQ6CW" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: purple;"><strong></strong></span></a></div></div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-34121468093211828012011-11-06T17:38:00.000-08:002011-11-29T14:48:13.930-08:00GESTIÓN DEL MARKETING: DECISIONES ESTRATÉGICAS<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTYXGa2UdfwPFS7RQ0wpqNAkac4a6xbjoFKj3kq96V9ZRv-zcmJ" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="97" data-width="140" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcTYXGa2UdfwPFS7RQ0wpqNAkac4a6xbjoFKj3kq96V9ZRv-zcmJ" /></a></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span></span><br />
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">- La <span style="color: #cc0000;">“gestión del marketing”</span> en la empresa, tiene dos maneras: </span></strong></span></span><br />
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcSyK2l-IogKWo2fhWQzxtOigE4cXnMq6ox79dwpj8lHK-ASjwO5" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="230" data-width="219" height="230" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcSyK2l-IogKWo2fhWQzxtOigE4cXnMq6ox79dwpj8lHK-ASjwO5" style="height: 230px; width: 219px;" width="219" /></a></div>
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<span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 1) Un <span style="color: #cc0000;">"análisis</span><span style="color: #cc0000;"> sistemático y permanente"</span> de las necesidades del mercado y el desarrollo de productos rentables. </strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 2) Una <span style="color: #cc0000;">"organización de estrategia de venta y de comunicación"</span>, cuyo objetivo es dar a conocer las cualidades de los productos ofrecidos a los compradores potenciales. </strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - Estas dos "gestiones son complementarias" y se concretan en la empresa a través de</strong></span></span></span></div>
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<li><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>la elaboración de políticas de marcas, en tanto instrumentos de aplicación operativo del concepto de marketing.</strong></span></span></span></li>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;"><em><span style="color: purple;">- El <span style="color: #990000;">"marketing"</span> es importante para cualquier empresa. Éste ha entrado al mundo de la <span style="color: #cc0000;">"globalización internacional"</span>, lo que ha provocado que las innovaciones tecnológicas, hayan tenido una aplicación y desarrollo par hacer negocios. </span></em></span></strong></span></span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: x-small;">radio</span></td></tr>
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<span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - El "marketing" trasciende las barreras de un país, se utiliza: </strong></span></span></span></div>
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<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="192" data-width="256" height="192" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcROt3TgSf2_ScHafGyIcngont0-1uDptMU39IuKCyDxbpeog3RH" style="height: 192px; margin-left: auto; margin-right: auto; width: 256px;" width="256" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;"><strong>diarios y revistas</strong></span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;"><strong>TV</strong></span></td></tr>
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<span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"></span></span></span><br />
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<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="167" data-width="301" height="167" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSvxBpvsacxIOSi3gIPQTIRT-IX37lTeThkHwr5qKRCFgURDh2d" style="height: 167px; margin-left: auto; margin-right: auto; width: 301px;" width="301" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;"><strong>portales</strong></span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;"><strong>web</strong></span></td></tr>
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<tr><td style="text-align: center;"><img height="183" id="il_fi" src="http://www.asturias.coop/ftp/imagenes/2010/twitter.jpg" style="margin-left: auto; margin-right: auto; padding-bottom: 8px; padding-right: 8px; padding-top: 8px;" width="275" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;"><strong>redes sociales</strong></span></td></tr>
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<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;"><strong>face book</strong></span></td></tr>
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<span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong></strong></span></span></span> <span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> </strong></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcQ52_EBK5h4LxqtIUUrw-ElMSp9gtZY5LdvYU3wUtU7qiiCBEL8nQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="225" data-width="225" height="225" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQ52_EBK5h4LxqtIUUrw-ElMSp9gtZY5LdvYU3wUtU7qiiCBEL8nQ" style="height: 225px; width: 225px;" width="225" /></a></div>
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<strong><span style="color: #274e13;"> -</span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> El <span style="color: purple;">"marketing"</span> comprende varios <span style="color: purple;">“procesos básicos”</span>: </strong></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> a) Poner en contacto a vendedores y compradores</strong></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> </strong></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> b) Oferta de mercancías donde escoger en medida suficiente para atraer interés y satisfacer las necesidades de los consumidores</strong></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> c) Persuadir a los compradores en potencia para que adquieran favorables actitudes hacia determinados productos</strong></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> d) Mantenimiento de un nivel de precios aceptables</strong></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> e) Distribución física de los productos, desde los centros de fabricación a los puntos de compra o con la utilización de almacenes adicionales convenientemente localizados</strong></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> f) Conseguir un nivel adecuado de ventas </strong></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> g) Facilitar servicios adecuados, como créditos, asesoramiento técnico, recambios, etc.</strong></span></span></div>
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<span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="mso-bidi-font-family: Arial;"><strong>- Los <span style="color: purple;">“factores determinantes del marketing”</span> son:</strong> <strong><em><span style="color: purple;">los factores externos que existen en el mercado y que pueden influir en los resultados prefijados.</span></em> </strong></span></span></div>
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<span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span></span></div>
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<span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong> - Su conocimiento y análisis es básico porque los <span style="color: purple;">"condicionan"</span> en dos sentidos fundamentales: </strong></span></span></div>
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<span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong> 1) puede afirmarse que para la consecución de los <span style="color: purple;">“objetivos fijados"</span> las <span style="color: purple;">"acciones"</span> que se van a desarrollar y las <span style="color: purple;">“técnicas”</span> que se emplearán, deberán ser necesariamente distintas, en la medida que lo sean los determinantes que existan. </strong></span></span></div>
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<span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong> 2) a veces las mismas técnicas pueden dar resultados dispares en los diferentes mercados, en función de los determinantes existentes. </strong></span></span></div>
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<span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"> </span><span style="color: #274e13;"><strong>- A veces <span style="color: purple;">“técnicas”</span> que han probado su eficacia en un determinado país, en circunstancias concretas por alguna empresa, pueden ofrecer, resultados dispares, por muy iguales que se adopten y apliquen en otros países.</strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - El <span style="color: purple;">“elemento cultural”</span> es un determinante clave, a</span><span style="mso-bidi-font-family: Arial;">l tratar de averiguar las posibles causas de los fracasos, cuando una <span style="color: purple;">“técnica”</span> de probada eficacia no logra sus objetivos, se encuentran éstas en <span style="color: purple;">"fallos de las personas" </span>que la han aplicado o en la variación de los determinantes que influyen en ese país, concretamente.</span></strong></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- La <span style="color: purple;">“utilización de técnicas foráneas”</span>, debe efectuarse con cuidado, tanto si proceden de experiencias ajenas como si fueron aprendidas en textos que reflejen otras formas de marketing. Es mas conveniente adaptar técnicas que adoptar las mismas.</span></strong></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcQykP1w46-hrOfNCRvvjb5aKgKJbEmH9LPeXp3KF1IVSrNWNx9x" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="144" data-width="144" height="144" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQykP1w46-hrOfNCRvvjb5aKgKJbEmH9LPeXp3KF1IVSrNWNx9x" style="height: 144px; width: 144px;" width="144" /></a><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- El número e importancia de los <span style="color: purple;">“determinantes del marketing”</span> puede variar según criterios subjetivos del:</span></strong></span></span></div>
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<ul>
<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">país y </span></strong></span></span></li>
<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">mercado. </span></strong></span></span></li>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Para diseñar <span style="color: purple;">“estrategias o variables de marketing”</span>, la dirección comercial dispone de algunos <span style="color: #741b47;">"instrumentos básicos"</span>, que se deben combinar adecuadamente, con el fin de conseguir los <span style="color: #741b47;">"objetivos provistos"</span>. </span></strong></span></span><br />
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcT5jUcqtwGgDkt5QhCwdqvjMWOIVA4DQAjEgQIGlWzOoMqsV3m0Kg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="183" data-width="275" height="183" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcT5jUcqtwGgDkt5QhCwdqvjMWOIVA4DQAjEgQIGlWzOoMqsV3m0Kg" style="height: 183px; width: 275px;" width="275" /></a></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - Estos <span style="color: magenta;">"instrumentos del marketing"</span> pueden resumirse en las cuatro <span style="color: purple;">“variables controlables del sistema comercial” (las denominadas 4 P’s del marketing)</span> (</span>MC CARTHY). </strong></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcS5ZL41ycP9R2KvazM_JdccNjt9fhxjtJop41_ChxMsqKmfqUOE" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="195" data-width="259" height="195" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcS5ZL41ycP9R2KvazM_JdccNjt9fhxjtJop41_ChxMsqKmfqUOE" style="height: 195px; width: 259px;" width="259" /></a></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - H</strong><span style="mso-bidi-font-family: Arial;"><strong>abla de: </strong></span></span></span></div>
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<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: purple;">Producto</span></strong></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: purple;">Distribución (place)</span></strong></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: purple;">Precio</span></strong></span></span></div>
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<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: purple;">Promoción</span></strong> <span style="font-size: x-small;">(</span></span><span style="font-size: x-small;">MC CARTHY, Jerome. <span lang="EN-GB" style="mso-ansi-language: EN-GB;">Basic Marketing: A Managerial Approach.<span style="mso-spacerun: yes;"> </span></span>8a edición, Homewood, Ill. Irwin, 1984, citado en </span><a href="http://www.netmba.com/marketing/mix/"><span style="font-size: x-small;">http://www.netmba.com/marketing/mix/</span></a><span style="font-size: x-small;">). </span></span></span></div>
</li>
</ul>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: black;"><span style="mso-spacerun: yes;"> <span style="color: #274e13;"><strong> - </strong></span></span></span><span style="color: #274e13;"><strong>Algunos autores las agrupan en: </strong></span></span></span></span></span></div>
<ul style="text-align: left;">
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: purple; font-size: small;"><strong>"internas" (variables de marketing)</strong></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: purple; font-size: small;"><strong>"externas"<span style="mso-spacerun: yes;"> </span>(variables macro y micro).</strong></span></span></span></div>
</li>
</ul>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="data:image/jpg;base64,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" imageanchor="1" style="clear: right; cssfloat: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" class="rg_hi" data-height="120" data-width="120" height="120" id="rg_hi" src="data:image/jpg;base64,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" style="height: 120px; width: 120px;" width="120" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;"><strong>Philip KOTLER</strong></span></td></tr>
</tbody></table>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><strong> - KOTLER habla de las nuevas Pes: </strong></span></span></span></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<ul>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: purple; font-size: small;"><strong>segmentación del mercado</strong></span></span></span></div>
</li>
</ul>
</div>
<ul style="text-align: left;">
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: purple; font-size: small;"><strong>investigación de mercado.</strong></span></span></span></div>
</div>
</li>
</ul>
<div style="text-align: justify;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13;"><strong> - <span style="font-size: small;">El <span style="color: blue;">“marketing mix”</span>, es un concepto creado por BORDEN (</span></strong><span style="font-size: small;"><span style="font-size: x-small;"><strong>BORDEN, Neil H.</strong> “The concept of de marketing mix”, <place w:st="on"><placename w:st="on">Harvard</placename> <placename w:st="on">Business</placename> <placetype w:st="on">School</placetype></place>, 1964. <a href="http://www.commerce.uct.ac.za/managementstudies/Courses/bus2010s/2007/Nicole%20Frey/Assignments/Borden,%201984_The%20concept%20of%20marketing.pdf">http://www.commerce.uct.ac.za/managementstudies/Courses/bus2010s/2007/Nicole%20Frey/Assignments/Borden,%201984_The%20concept%20of%20marketing.pdf</a>)</span><strong> que dice que no se pueden planificar las variables independientemente entre sí, sino que estas están relacionadas y debe haber una correlación en su planificación.</strong> </span></span></span></span></div>
</div>
<div style="text-align: justify;">
<br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcSW4XFVzEJgJgS68r4ql5iWRTs1yd9w0y-BQQiX98l2GZW4rFAA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="224" data-width="224" height="224" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcSW4XFVzEJgJgS68r4ql5iWRTs1yd9w0y-BQQiX98l2GZW4rFAA" style="height: 224px; width: 224px;" width="224" /></a></div>
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><strong> </strong></span></span></span></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> <span style="mso-bidi-font-family: Arial;">- El <span style="color: blue;">“marketing agropecuario”</span> tiene un enorme campo de acción en el caso de las estrategias de producto y distribución. </span></strong></span></span></span></span></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span></span></span></span></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - Tomar <span style="color: blue;">"decisiones"</span> acerca de:</span></strong></span></span></span></span></div>
<ul style="text-align: left;">
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">qué tipo de producto producir y </span></strong></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">con qué mecanismos comercializarlo, son aspectos que componen dichas estrategias de marketing.</span></strong></span></span></span></span></div>
</li>
</ul>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13;"><strong><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"> </span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;">- Estos <span style="color: blue;">"instrumentos"</span> son considerados las <span style="color: blue;">"variables controlables”</span> porque se pueden modificar, sin embargo, las modificaciones sólo son posibles dentro de unos límites.</span></span></strong></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- El <span style="color: purple;">“producto y la distribución”</span> son instrumentos estratégicos, o a largo plazo, por cuanto no se pueden alterar de modo inmediato, y su utilización debe ser convenientemente planificada. </span></strong></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13;"><strong><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"> </span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;">- El <span style="color: purple;">“precio y la promoción”</span>, en cambio, son instrumentos tácticos, que, dentro de las limitaciones antes apuntadas, pueden modificarse con facilidad y rapidez. </span></span></strong></span></span></span></div>
<div style="text-align: justify;">
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<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span>- Las <span style="color: blue;">“decisiones de marketing”</span> referidas a <span style="color: purple;">“estrategias de precio y comunicaciones”</span> son las que tienen menos alcance en las empresas agropecuarias, aunque el poder decisorio será mayor en la medida de que la producción sea diferenciada. </strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> - Si se produce maíz de tipo estándar (producto básico), no se tiene injerencia en el precio, el empresario sólo es tomador de precios; pero si produce especies aromáticas o verduras con una marca y sello de calidad, puede tener mayor acceso a la política de determinación de precios.</strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><strong> - En las <span style="color: blue;">“decisiones de comunicación”</span>: tiene poco sentido comunicar las bondades de<span style="mso-spacerun: yes;"> </span>un maíz, si es igual que el del resto de los productores. Pero si el producto es diferenciado, tiene sentido y será fundamental comunicar dicha diferencia vía los medios que el marketing brinda. </strong></span></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><strong> - Como ser: </strong></span></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><strong> comunicar los atributos de una producción de verduras orgánicas o ecológicas o las cualidades de papas embolsadas y con marca en un hipermercado. </strong></span></span></span></span><br />
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSbGFE1X_PHCpB7M7f1fD13mA7lcuo3zz2UrNbaGBrAYUUDpDn_Ng" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="202" data-width="152" height="202" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSbGFE1X_PHCpB7M7f1fD13mA7lcuo3zz2UrNbaGBrAYUUDpDn_Ng" style="height: 202px; width: 152px;" width="152" /></a><strong><span style="color: #274e13;"></span></strong></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><strong> </strong><span style="color: purple;"><strong><em>- A </em></strong></span></span></span></span></span></div>
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<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><em>mayor “diferenciación”</em></strong></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><em>mayor necesidad de comunicación y </em></strong></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><em><strong>mayor posibilidad de manejar precios; incluso podría utilizar los precios como un elemento mas de diferenciación (precios altos como signo de calidad</strong></em><span style="color: purple;">).(</span></span><span style="color: purple; font-size: x-small;">Véase: RODRÍGUEZ, Gabriel Alejandro. Fundamentos de marketing agropecuario. IX Jornadas nacionales de la empresa agropecuaria, 7, 8 y 9 de noviembre de 2011, Tandil, Buenos Aires).</span></span></span></span></span></li>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><strong><span style="color: purple;"><em> <span style="color: #274e13;"> -</span></em></span><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>La tendencia es y debería ser <span style="color: magenta;">“diferenciar los productos”</span>, las estrategias de comunicaciones y precios comenzarán a cobrar mayor peso en el marketing agropecuario.</span></strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> <span style="mso-bidi-font-family: Arial;">- El <span style="color: magenta;">“producto”</span> es: </span></strong></span></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: purple;">cualquier bien, servicio o idea que se ofrezca en el mercado.</span> </span></strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - Es el medio para alcanzar el fin de satisfacer las necesidades del consumidor. </span></strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - El concepto producto debe centrarse, por tanto, en:</span></strong></span></span></span></span></div>
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<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">los beneficios que reporta y </span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: magenta;">no</span> en las características físicas del mismo. </span></strong></span></span></span></span></li>
</ul>
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- <span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">Las empresas que se centran solo en las características físicas del producto caen lo que se conoce como “miopía del marketing”.</span></strong></span></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> <span style="mso-bidi-font-family: Arial;">- La <span style="color: magenta;">“oferta del producto”</span>, desde la perspectiva del marketing, consiste, tanto en: </span></strong></span></span></span></span></div>
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<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRiAmrtaaSbsDgEoOnCx7WjLQxuf_ulDvSoI8Yt2M8_9KIBq8I_" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="160" data-width="160" height="160" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRiAmrtaaSbsDgEoOnCx7WjLQxuf_ulDvSoI8Yt2M8_9KIBq8I_" style="height: 160px; width: 160px;" width="160" /></a><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> el producto básico como en todos los aspectos formales (calidad, marca, diseño...) y</span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">añadidos (servicio, instalación, mantenimiento, garantía...) que acompañan a la oferta.</span></strong></span></span></span></span></li>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQ80vfrnYmDlHV4aIPzNH8A5arAcqVCoaBDqsWY0ZbLTCjoaMRsjg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="223" data-width="226" height="223" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQ80vfrnYmDlHV4aIPzNH8A5arAcqVCoaBDqsWY0ZbLTCjoaMRsjg" style="height: 223px; width: 226px;" width="226" /></a></div>
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<strong><span style="color: #274e13;"> </span></strong><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">- Las <span style="color: red;">“decisiones sobre el producto”</span> son:</span></strong></span></span></span></span></div>
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<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">de gran importancia, porque son las que crean los medios para satisfacer las necesidades del mercado. </span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">son también las primeras que deben tomarse al diseñar la estrategia comercial, puesto que no se puede valorar, distribuir o promocionar algo que no existe.</span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">decisiones a largo plazo, que no pueden modificarse de forma inmediata. </span></strong></span></span></span></span></li>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Dentro de las <span style="color: magenta;">“decisiones de producto”</span> se incluyen temas como: </span></strong></span></span></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcT6iLwMiq5W9tSr2Nzppe6FJ45oArKhiRpkvb5kBpGLBQ0ns3P1jA" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="140" data-width="252" height="140" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcT6iLwMiq5W9tSr2Nzppe6FJ45oArKhiRpkvb5kBpGLBQ0ns3P1jA" style="height: 140px; width: 252px;" width="252" /></a></div>
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<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">elección del producto </span></strong></span></span></span></span></div>
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<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">decisiones de mezcla de productos</span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">utilización o no de marcas</span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> packaging</span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">calidad de producto</span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">características o atributos del o los productos. </span></strong></span></span></span></span></li>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><strong><span style="color: #274e13;"> </span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">- a) <span style="color: #cc0000;">“Elección del producto”</span>. Al igual que en el resto de las empresas, se debe decidir con qué producto o con cuáles productos trabajar; y esta no es una decisión menor sino de una gran trascendencia. </span></span></strong></span></span></span></span></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"> - <span style="color: red;">No</span> es una<span style="color: #274e13;"> </span></span><span style="color: #274e13;">decisión de producción sino una decisión de marketing, esto es cual es el centro del negocio.</span></span></strong></span></span></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- El <span style="color: red;">"empresario agropecuario"</span> tiene la posibilidad de efectuar cambios en cuanto a cuales serán sus productos a producir y comercializar; si bien la cantidad de tierras disponibles y su ubicación geográfica son una limitante en cuanto a las opciones disponibles, es vital comprender que las opciones existen. Un productor puede producir, en cuanto "decisión comercial":</span></strong></span></span></span></span></span></div>
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<ul><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><img class="rg_i" height="109" name="zbDv-rF5O7CpgM:" onload="google.stb.csi.onTbn(1, this)" src="data:image/jpg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAkGBwgHBgkIBwgKCgkLDRYPDQwMDRsUFRAWIB0iIiAdHx8kKDQsJCYxJx8fLT0tMTU3Ojo6Iys/RD84QzQ5Ojf/2wBDAQoKCg0MDRoPDxo3JR8lNzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzf/wAARCACLALoDASIAAhEBAxEB/8QAGwAAAQUBAQAAAAAAAAAAAAAAAwECBAUGBwD/xABFEAACAQMCAwQIAQkFBwUAAAABAgMABBESIQUxQRMiUWEGFDJxgZGhscEVI0JSU2KS0fAHM8Lh8RYkRFRygrKToqPS4v/EABkBAAMBAQEAAAAAAAAAAAAAAAECAwQABf/EACYRAAICAQQDAAICAwAAAAAAAAABAhEDBBIhMRNBUQVhIjIjQsH/2gAMAwEAAhEDEQA/ANrSilApcV7p4QmKXFESMtSmNgeVLuDTBgUuKMkDtuBSiB84IobkdTAgb0VWYdaJ2DDoaQxsP0TSuSYaaE7R/GniRiNJPPnTdBHMUumldHW0MmJZXz0BoGksYpB7K8z7xUmVTqJ5d0n8ap+MX621uqxKxYYO/LBKqR78mvN18tsN3w9HQx3SokZPZdoMeyQwPM97GfoKlxp3fIVV2LLLbXLurHRIFRm8iAcfOthFZILMKVwzDHz2qej1Cav6U1eF9FMkZ0AkUuitAbKI/o0JuHKeVb1qF7MEtPL0UeipdnJ2ZqceGimScOdR3KLywkqAsU4uybBNrG5ojsMZJqBDFKmxok0cunbNZ3FX2aVN1yiUsyjrTZJ00ncVWiKc+NDmhmAyc0yxRvsR5ZfAV0FaTIoOgeVGETNzpPVz4VqTSVEOW7ogBaeFpcU4CrNkh0WxqXHobniogFERitSkrKRkkWkKR45V4wDVnAqGk5FF9YNQcJIupxJaxJ1xTzbRsNsVB7Y9KLFcN40jjLsO+LCPYqR3R9KivZOOX2qxSYEb0/WpHSlWSSC4QkUskLAKd+ZUmsdxWbVaQlkDh9BIHMEMCD7tjXRJlUgYx7Y++K53x2N1tIXTT2CrIkpJ5NrQJ/j+tZtbPdhlZq0cayKiRwYTSyytdahHLJGluG6p2gZiPLON66IrqWRc/vVzz0VtZGvX7V2b2BEM5GgYOfLfpWyXtBK7A7DC/j+IrL+PjeKzTrZ1kLbUKTNVwmkHM0UTtivQeNmHyE3NKGFQDM3jTknPWg8bD5CYQM14gHnQ1lU9a88gA50tMO5DwoHhSPGrjBFRTcHV8acLjam2yF3xPNbKOWKb2FMkuD0ND9ZaqJSE3RRUAUoFLingVtbMdDQKdilxTgKFgoYBTwN6ULTwMUrZ1CCnLtXgM04CkbGFDEdaeHPjTMU+laQbYksh7Nt98VzX0hSccQkbWEtVt7iOfPLWJiYiR79eD5GukSeya5p6UqZuLSGOTuJA8c8Wrfvyq6NjwPfAPiDWLXJeGRu0En5VZpfQ0LCYg0gaWRQzKDsihdgfPf6Vq7eXMWpubkt8+X0rJejEJzcT6w50CPI6knbAI2G9atVAACjAHSo/jY/4E2U/I5H5WkPZweVJrpMU4R55V6XB59sTXSFt68VxSYruANsUSHxpS7Ec6TFJiupHWxpJr2TTsV7TRO5G7mndnShD4UTeg2UirKwCnAV7lSir2S2sWnAUgFFRM0jaQdrGinAUTsqbpxS2guLQgFLivAUVUyM0GwbWDx7XlTwNhSquXI8hRokBUZpXIZQbIzDbl1Fca9I+yb+0maORmLLD2bhT7SZ2Hl/Ou4SxrpGMDcfcVwb+0Kyntv7Q76SDu9pHFIre8YP1BNYtY92Jo3aGO3LbOmehgieOZLYu6IwZ5XGMnGFX4Dc+dahU33qs9FLL1HgluvZhGkHaMMHryznyxVxzo6RShhimJq6nmbQVY1IpjKFpRqHU15jkb1bknSASDPKhlTUglACWYfOok95bx82Hzp1Kibgx+PGkOB1qnvfSC2gBy4HxrP3vphGARGSx8jSS1OOPbF2mzknjj5sPnUO441awqcuAffXN770kuZydB0g1UTXcsxy8rHyrHk/IwXEUFcHSbn0vtohgPUH/AG3g/WaudsSaZvWV67I3wOmduYUoFQ34nbojO7qqqMkk8hU4dk9sJ4p4pAyB1CtzFezPPCH9mNHG5f1VirRlbFVTcVgTZm0++mHjduv6a/OueWH0WqLvWaUMDVH+XLcjPaJ8DTTxyLSxB5Y+VJ5sa9hZe460RD3R76zLekUS+04A8zQpvSWGIKQ2Qw1CklqMV9nejV5AkJ8hT425L1zisW/pQmC2fv8A11osHpD+YEmd5iVTyA3c/AY+dTerw/QpmumfkAeo+NZH0x4RacQ47wCSVsMsrLIAMa1C6sE/A/OgyekEkagFWE8oyqdUXpnzP299VknEpprm1uLkMkaiQqAd2wAMjy3xms2bV4pR2orjbTtHRDdxHOG2HyFR5OL28ee+Miud3XGbmbHf0JnZV5D+fvqO00ibzSuZeenOy+Z8/Kuf5Bf6ohfJ0G49I4IhgyLnz6VT33phFGCVbOPCsZqLndi3UnPOmSJrDELlRz8qi9dN9IDkXFx6ayTErGpz0yaq7ri97ck5k0g9Aap7mDs21IN87VJhDaR2oCtjvDnj31GWacu2LuY2btGOSxPxqLIGHSprMCcjl5jnQmAaphUiEzEc6br3qRJAzkiNSx6hRkigmyuhk9kQP3iF+9dwOkmJrFe1ChtGUPflhH/TIG+2aGWXP95/7TRSQdpM4zNJecPlEruyYxjUcGtR6I8QxZ8AllDabiCSAhWGe5IVHPbkRWQv53Nu1upAABy2KJ2j2no56MRyMQY5roZ6nMgYVOS8kOXzf/D09FKnsNXx2CXhvEHhNxKiE5QtnSR+Bqv9cuosjUCPErkGtBxO5jvIoY7lFxcQggr0bHMeFY+89Y4c5XcxE91xupqUJWZdTicJNronHiFwdtYHuAFPt5ZZnkjeQntEI3PUd4fb61UreK+NUe56rtR7a4zOnZvkZwQdjvtVUZKbDnOd8k1MkIez2OSjAgeRAz9RVZdTyDs3KkB1y3kev4H40WK4kKA49qPHvI1fgKD4Co80WFnEbhViUjUXK5PIDHM+Qx9KslaKOza8UgxITDbK49vGWJI8Op9+KrOEpO8LQxkdrcsFVjtpjG7v9R8jVrG9veB7h+7wrhWURTzl2HzZjknypa5KRhwCtYGx69fSEtJkorc3J3yfDp/RGYk0st3dhyC7mORFVeg2wB5bVFTiFxxLi5fBAyzKmfZ6nP4/yqxjsXR0hk1KWU5KDVKxP6qZzp25kDOQT5I2Pjja4/ZCkdYDhcPKu2rmF93ifP5eNJFE5jLsQisfbkOKNcxtaMfzUdtk57W8kBf4IM4+RNRollvbkxWdvPfzgeBCjzON/mRTWZ3F3QeJYNR7ISXDeCjH+dPWzvrs9nFbsFG+n2VXz3pTLb2Chb647e4Xc2dm2mMH99xz9w+dMabjPFreR4bbsbKLduyTTGufE7kn50bQ230elhtbZTm4SS4/dBwp9/8AXwrPzyTrc4063JwEVc5HkBWitOFXLjMVpPcMBu8ncjHy3PzFNvuF3awhWCMT7SRusaL5HfJp1JIHjb9FGJgD/vEiRfusct8hv88Uv5QtYDkLrPjIdvkP50GX0buXlLvcWsY/VViT9Bj61Gl4AgwHu3cZ3x2afdzTra/YNkl0iwm4sZo8dqAi7BE7qj4CoD3cDHBYZpknB7SM/mpmYdTJexL9FU/egycKtOsyKfEXTN9ojT1H6LtkOeSNzswpm3jRYuG2S/8AGSZ/dLH7xCj+o2H7W6/h/wDzQtfSkVIQR6iFxzOTT+NnHBeGSqMiG6kwB/21JeEo2cYz7NFdY34NbrIMqty43/6RWZSSkmbMEvHK2X/DrpL70cjMi6wj6VbqufDwqLdQsYdWc42dSOfnXktEtrSNlfTHMNlHnTllYxOwbtDH3ZV6sPH31CLvo0Z2pPn2U5t01qyjS3h0PuoQQKp2wQ2QccqsbtFCCRDlG3zUZMSZSQnIUspHXdR+P0qydnmyg7oJcR5kdANjiRR08x/XhS2a6ljVV1ETrpXxztivOdUYkjbvRd7H7pP21f8AlUvg0MbXM7ya0tlt2lyu5GMDHvycf60fYEm5JFpHbZJtbIFnuUNpATy7IZYtnoGbBz4ZpbuBr2WHhHDFWSC0YkzDlI5BDuT4Z2ArU8J4DoBdiIdcAVSDyTbYfXPwHIVJi4LZ2wiWJglrp3jVtI5bZPM+7Ybb5O9V8fHZqWKTRlLGCy4dKllAjTXsgywUjOR449nyAyepxTb2zmicJKyWzSBizynTGD135nmefOtgvD7a0Ro+Hm1jBI1sO8zHI2x/M5qm4pwoTXkUDQPeyyRl2WWZogSCAMYyQOe1SyQpUUhjcYmWSLgtm4WMSX8+SThcR/Lr9amXg4ze22i4EfD7E7GBBoyPMDcnyNXMjXfAjDDa2PDLO5uO6gXvOAObMzE4UeJ8cU25tLid+1N3HLcAY9Zmk2A6hFUEL96DjwRji4/kZ1rYcJuDKlmLz82GQy9w6j+iI+Y95pLf024ieKCCVfUQoCDEOBGviFP9Hyqxm4XfS5V74leY7AgZ+ZB+lQbvglugU3F2va+Mm5T375rmk1RfDnWF1s4NPY8WNwGtL9hxLbUkrFNDjyBHteWP51HfhdhfASWNzHJK/KEJH3fIgaTjzGazEPD4UfTBfXUr6gy+q2zHveO+3+lOkils2DR4Ekrd+ByAzNnmgPI75Azt0zyrk301ZoUsGf8ATLC/4Td2yHt7Xh6gcyJZlb5EfhVOxtkfTcxXCEfs8/4ox962nBOIpMubiRZXVQGW7hCvF5NgAgHx3pOI2ds6APC9ozgsulw0bHwyMb78jjPnVKi1aMuXTOL7MTLJw0ezdcRQ9cxIR9CD9KZps3B7LjsiN+q6SD69KtuIcEMRPaQwzIBkvH3SPf7PzLEVT3HC4gRoymeSlsFvcGwD8GNLtpGWUZL0DNjcybx8TtpR4C5P40n5L4l+0/8AmNBksJMEKyBh+i50Mf4sfegfk28/5C5/9Bv5V1fondeg5mjC5ZC7E8yaOkgPB+7Eu93jB6ZT/KnpwyTQA6n31NgsQ1rLD+rMjfRhSSkjesGR2Mt5pHtI1fdQSp/Co6ySWt2txzGdMi+NW9tZ6YGjPInIp0/D1kQ561NNKTZaeHJKK+orplRApU5il3UeGf8AWokcPZXUaMMIwkUfwkj6gVbpZZt9LezkfDlSXluESDO7LIo1e+n3JCR0s27ZVQqY2R1AYDKsv6ynp961Hoq1jw+C4kup0bVIUAZMq6EDG3vG48vKoMFomojYbDn40tvZpcoCwBVn1KpII7urGMe/PxrlkpD4tFtluZd3fpI9zdJw5GeVFTVHdRx6y56kJ1HTB8KJCqXLus+oyAaZWOQzDxKncHfpQAq2kEbw92cnUcbFRzx8edQjaSORcrPLqSUsxzk4J5H57VNzbN0FSNFA1ttH61HcOcFtGF046kAc/j86ZxD1d+IntpZooUgcmWHUCoDDmR02rL2llewcS1+ts8Z1AKdjywPkafcX1yZo7W5DN6ykcUpzuy91m+ZyPjS7+kLPHZdcE4da3Mfrd5Nf+szAlHMjjTHnKqWHluc+NSW4Twxzk3rtoXGv1gykU+SS0LhYozB0KhtQ+XLFJNDpHaJBaucYOYQpqimiDwXyAbhvDsgm+uDyGDJhT8hQZLa3VWjjv2jXwWJd/jjP1p8bW6tmRFiGPZXl9R+NDVw7sUMTKOQVz+Bpt/wC0qfZUXlpGobTMZ89DMR9KhGycgoIowhGDpGc/jV9LkMTIhB8Q/8AMUOTTp3b3ZiB+opHJjx0uNGZuPylwv8APWkkkkaKQFYklfAZ8M+OR5GtF6OeltlxyRLW6WWK8jwFjbuk7dG5Ny5bVHkOWxrj35ggis9xrhDWbjilgSezwXRCMpg5DDPMeR/zq2PJu/iy3jjVM6BPbFH1tIYCMtiRTkfEdOXI+W29VF/YMxWU24Kucmazcd4dcjdWPnjPl1ovovx2z4naBHMwZSWfV3lRvHPNR/XWp1zAI3Z7eTsGHNdwp89vv965trghLCnwzKXFjFoJgk1R/uL2bD3gbfSoZ4fJn++Pxtv8q00sZY65YO0YnOrPe/iXZvfzoI9UwMKf4k/+lHeSeki2FNtOkWSmQeoINRIRia5BGk4Q4/iqYndVtJI26Gm8Mkea/mEp14iXGR+8azSVnoAQSrY/oUi3BYlfCrC8hjRSVQA1USbSkD9WhJUxlTCSS/mc9CR+NBvJTIIEAyTOn0GfwpB/cDyk2pl6cS24H7f/AAmmQKDhh2+l/wBJsEDqAMn7VNSVGPaMRgHLD+v62NVQOZnz+zP/AJLRoCSGz41Nv0cWhue1zLJuHYa/I9afbSGGOVWAKqdDjxB6/b5VBtdxKp5ac4+I/makW2/bZ/Y/iKb0dVcBh3Jsk79oCPdkUJ11XzStghIh2ZHTcgn6U2QnVGM8yM/IUXAHFLlQO6FAA+dIwMlx3UblReKWTG7DmPjRSyxgNaXZKEZw+T8M1BkAwfdVeHaO6VUYgMMEDkaIaLd9BASRSrnnjYn3GhzcJmmTtx2YQD2rkCPP/dtn60T0Y/PcSuIpgHSKFnRWGQGGMGoEk0t290107SsqsVLnOKrFJLkm27pBfUngUauJWsedwpmLKfjjFHs+G3t4XaNrWUKuRolVtXltVFbSPHOsaMQjAEr0qD6QyPb33D5IGMbmQglNs8ufjRSTYWpfTS3dnPCStzaOhG5ODj51BIjDFcnDDBUjmPCthd3Ewe2AlcB4gWAOxrN3btJePrOrB2yKEkkzoNvsqrDhp4Zdtc2UmgFtT6djpIP033FaDtu40WQjHvRnGFz4Dy+oqERpaPTtlsfA1JsQGs7nVv2YLJn9EjNLubfIZV2M7xViV7HSe/GzYAPipNCNzEpILJkbHNq5P2ptmi3HDRdTDXPjZifZ3A2HIfCirf3YUAXEmAPGjbOo/9k=" style="cursor: move; margin-left: auto; margin-right: auto;" unselectable="on" width="145" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>trigo</strong></span></td></tr>
</tbody></table>
</ul>
</div>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="185" data-width="272" height="185" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQ7EWvEWopeCyPj1oKWcaiqsI69xd5wkmWh2Xcuw6Z0fW3pxJXR" style="height: 185px; margin-left: auto; margin-right: auto; width: 272px;" width="272" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><strong><span style="color: #274e13; font-size: small;">maíz</span></strong></td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcR9BurneXsSjioeOWOu4n4njKRlmnvNuxdA7rXfebsC9sj03ubj" style="height: 194px; margin-left: auto; margin-right: auto; width: 259px;" width="259" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>girasol</strong></span></td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSmYFyNF_zSRLkDJ6Wi4uGsbXRB-N_AAT-0t6g8P7dG1DXo6uAL" style="height: 194px; margin-left: auto; margin-right: auto; width: 259px;" width="259" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>hortalizas y verduras</strong></span></td></tr>
</tbody></table>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="183" data-width="276" height="183" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcS_c-SS_9OU5ueBUCuvXd5E20gxa6cTqy-1UY7Q0Gdq_qZZYy1J" style="height: 183px; margin-left: auto; margin-right: auto; width: 276px;" width="276" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>soja</strong></span></td></tr>
</tbody></table>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> - Es posible que el empresario agropecuario esté comparativamente en "ventaja" respecto a un empresario industrial que posee una estructura de producción (máquinas, planta, personal especializ</strong></span></span></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong>o) que es mucho más difícil de adaptar a un cambio de producto. </strong></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> - El empresario agropecuario puede utilizar su tierra, de un ciclo al otro con "<span style="color: red;">variantes solo limitadas por factores climáticos y técnicos":</span></strong></span></span></span></span></span></div>
<ul>
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong>ubicación de la explotación</strong></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong>disponibilidad de equipamiento</strong></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong>necesidad de rotación de cultivos, etc.</strong></span></span></span></span></span></div>
</li>
</ul>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Pero muchos productores, quizá influidos por modelos mentales de décadas atrás, siguen insistiendo en producciones ya no rentables, sin analizar las posibilidades de cambio que tienen. Producen cebolla, porque siempre lo hicieron y lo seguirán haciendo. </span></strong></span></span></span></span></span></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQt-tJeYpTKzz7yPASGeXR5lDoOsjTpNvOpb9to9tgSI-nb91J9gA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="76" data-width="104" height="76" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQt-tJeYpTKzz7yPASGeXR5lDoOsjTpNvOpb9to9tgSI-nb91J9gA" style="height: 76px; width: 104px;" width="104" /></a></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span></span></span></span></span><br />
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - El <span style="color: #741b47;">“marketing”</span>, como disciplina, debe colaborar en uso de “modelos mentales mas abiertos” en pos del mejoramiento de la rentabilidad, en este caso puntual en la elección del o los productos a explotar. </span></strong></span></span></span></span></span></div>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<br /></div>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- La explotación de los "cultivos no tradicionales" es una buena opción para el cambio de producto, cuando lo tradicional deja de ser rentable, como ser:</span></strong></span></span></span></span></span></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<br /></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="184" data-width="273" height="184" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTJZLGSrq0XrEkE8j3M0k8WxOqLalMzO3yzkRyVzVyjFiYnAd_H" style="height: 184px; margin-left: auto; margin-right: auto; width: 273px;" width="273" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>cultivo de tomates cherry</strong></span></td></tr>
</tbody></table>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="164" data-width="190" height="276" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQpLlbPziUjVP4FMQZ8A7Ydjib8o9mJpc_s-VeMSx3DSiU3PvHEjQ" style="height: 164px; margin-left: auto; margin-right: auto; width: 190px;" width="320" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>cultivo de arándanos</strong></span></td></tr>
</tbody></table>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="129" data-width="172" height="129" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcT6WQDppNG92EUT57Y2wKhWPM8UMCVjVZTYULzE-WBvP9IyZ4Wpmg" style="height: 129px; margin-left: auto; margin-right: auto; width: 172px;" width="172" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>cultivo de hongos</strong></span></td></tr>
</tbody></table>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="179" data-width="240" height="179" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQKK62JY6iYXEaNSChYjj7Mjpbxb8dlxBmR3d88IbDPuGZ8K-Lk" style="height: 179px; margin-left: auto; margin-right: auto; width: 240px;" width="240" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>cultivo de echalotes</strong></span></td></tr>
</tbody></table>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="194" data-width="260" height="194" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcTTggSVYZfJcgVe9IKXUeVhAGJk8HEbu86fU892kWo94Dq7C-PYZw" style="height: 194px; margin-left: auto; margin-right: auto; width: 260px;" width="260" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>cultivo de especias</strong></span></td></tr>
</tbody></table>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<span style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em; mso-bidi-font-family: Arial;"></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong></strong></span></span></span></span></span></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQm-3jphotxwczAkMnK_j9bRr6Xhc5fRI73MKQH_4XQrNk-ZiK9uQ" style="height: 194px; margin-left: auto; margin-right: auto; width: 259px;" width="259" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>cultivo de stevia</strong></span></td></tr>
</tbody></table>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- <span style="color: red;">“Estrategias de crecimiento”</span> como las postuladas por Igor ANSOFF, son plenamente adaptables al sector agropecuario: </span></strong></span></span></span></span></span></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<ul>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">penetración del mercado<img alt="" class="rg_hi" data-height="186" data-width="271" height="186" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRKV0voc8Bq_Mqadwz7IyQVk50sJ4K4GIaentueX4HX2EkxOP78" style="height: 186px; width: 271px;" width="271" /></span></strong></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">desarrollo del producto</span></strong></span></span></span></span></span></li>
</ul>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcSsGfbtWDp0obQEIfexAxkW_i3IACeB8pIhYO6YPGpbNtnudmfm7w" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="259" data-width="194" height="259" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcSsGfbtWDp0obQEIfexAxkW_i3IACeB8pIhYO6YPGpbNtnudmfm7w" style="height: 259px; width: 194px;" width="194" /></a></div>
<ul>
<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">desarrollo del mercado </span></strong></span></span></span></span></span></li>
<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">diversificación. </span></strong></span></span></span></span></span></li>
</ul>
<div style="text-align: justify;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Las “variables" que inciden en el negocio <span style="color: red;">no </span>son estáticas. Por ello el empresario debe estar abierto al <span style="color: red;">"cambio"</span>.</span></strong></span></span></span></span></span></div>
</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">b) <span style="color: red;">“Mezcla de productos”</span>. Un empresario agropecuario puede diversificar su producción (varios productos de forma combinada), realizando una mezcla de producción rentable. </span></strong></span></span></span></span></span><br />
<br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;">
<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcR9fV-e1iapAjhH3eq0CPWLmOzm0AsQGDXM0xwbz5ZHvpMeob_e" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="224" data-width="225" height="224" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcR9fV-e1iapAjhH3eq0CPWLmOzm0AsQGDXM0xwbz5ZHvpMeob_e" style="height: 224px; width: 225px;" width="225" /></a></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - Dicha mezcla está limitada en este rubro por las posibilidades del suelo y clima de nuestra explotación, pero no impide la diversificación. </span></strong></span></span></span></span></span></div>
<br />
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - La típica “finca o chacra” es un ejemplo de <span style="color: red;">"diversificación"</span>, en donde conviven cultivos, ganadería, avicultura, verduras, etc.; y dentro de cada rubro sus diversas variedades (decisiones de líneas de productos). </span></strong></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> <span style="mso-bidi-font-family: Arial;">- La <span style="color: red;">“determinación de la mezcla”</span> es una "decisión de marketing" que debe ser tomada de forma empresaria:</span></strong></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<ul>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">analizando posibilidades</span></strong></span></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">disminuyendo riesgos </span></strong></span></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">buscando rentabilidad, y </span></strong></span></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">tratando de evitar decisiones en base a la tradición.</span></strong></span></span></span></span></span></span></li>
</ul>
</div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">c) <span style="color: red;">“Decisiones de marca”</span>. La tendencia debiera ser cada vez un mayor uso de las marcas, ya que sirven en marketing como <span style="color: red;">"instrumento de identificación y diferenciación"</span>, aspecto, este último, que en el ámbito agropecuario no ha sido muy explotado.</span></strong></span></span></span></span></span></span><br />
<span style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em; mso-bidi-font-family: Arial;"> <img alt="" class="rg_hi" data-height="90" data-width="428" height="90" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQKClxvZODgaw0GjWrOEkO1NGNK64sG2H15Tx3ScPd5furNsm7B" style="height: 90px; width: 428px;" width="428" /></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong></strong></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - La producción de los denominados <span style="color: red;">"commodities"</span> (productos indiferenciados) y los canales de comercialización utilizados, parecieran haber limitado seriamente el uso de marcas para este tipo de explotaciones; sin embargo no es imposible su utilización.</span></strong></span></span></span></span></span></span><br />
<br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;">
<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcT4a0lJgW-KyJOEzqc1E5f1YNv1j2rW0ZOUVwW48jkGeR33vE_L" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="171" data-width="295" height="171" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcT4a0lJgW-KyJOEzqc1E5f1YNv1j2rW0ZOUVwW48jkGeR33vE_L" style="height: 171px; width: 295px;" width="295" /></a></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<br /></div>
</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- En principio se debe diferenciar si el producto de una explotación es:</span></strong></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<ul>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">un insumo industrial o </span></strong></span></span></span></span></span></span></li>
</ul>
</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcTLjfKldT-HpZoZ7nGBfOwViZV-da6e-aa8GzPW-PPE39hYJAlC" imageanchor="1" style="clear: right; cssfloat: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcTLjfKldT-HpZoZ7nGBfOwViZV-da6e-aa8GzPW-PPE39hYJAlC" style="height: 194px; width: 259px;" width="259" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>caña de azúcar</strong></span></td></tr>
</tbody></table>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;">
</div>
<div style="text-align: left;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> o si el </span></strong></span></span></span></span></span></span></div>
<div style="text-align: left;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> producto llegará al consumidor con escasa transformación o acondicionamiento. </span></strong></span></span></span></span></span></span></div>
<br />
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> - En el primer caso, como por ejemplo en el trigo, maíz, soja, caña de azúcar, etc., dado que son productos para uso industrial, quizá el uso de una marca sea mas dificultoso (aunque no imposible) </span></strong></span></span></span></span></span></span><br />
<ul style="text-align: left;">
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">pero si se trata de un producto para el consumidor final, como el caso del sector frutícola o el de las diferentes producciones cárnicas, en la cual solo se requiere de un proceso que técnicamente se denomina de fraccionamiento para la llegada al público consumidor. En este caso, el uso de "marcas" como elemento diferenciador es sustancial. </span></strong></span></span></span></span></span></span></li>
</ul>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcRFH_6vNVjtbTT62MuCCzRb7vk3VaQpGuDUjBw1OPM_FA1yh6ru8Q" imageanchor="1" style="clear: right; cssfloat: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" class="rg_hi" data-height="224" data-width="225" height="224" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRFH_6vNVjtbTT62MuCCzRb7vk3VaQpGuDUjBw1OPM_FA1yh6ru8Q" style="height: 224px; width: 225px;" width="225" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>cultivo de cítricos</strong></span></td></tr>
</tbody></table>
<ul style="text-align: left;">
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">Hay marcas de frutas, verduras y carnes, sobre todo si se tiene en cuenta el empuje dado por super e hipermercados que requieren mejor exposición y exhibición de los productos.</span></strong></span></span></span></span></span></span></div>
</li>
</ul>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<img alt="" class="rg_hi" data-height="47" data-width="131" height="47" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQo0ocdAYqcdL4vbHixLkfIpAT9VzA4-6foqJFR4z1Rhr0ZddKZ" style="height: 47px; width: 131px;" width="131" /></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Hay diversas posibilidades respecto a la utilización de marcas: </span></strong></span></span></span></span></span></span></div>
<ul style="text-align: left;">
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">la "marca propia individual" y </span></strong></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">la" marca regional o corporativa" del tipo “certificación de origen” (denominaciones de origen, indicaciones geográficas, etc.).</span></strong></span></span></span></span></span></span></div>
</li>
</ul>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> </strong></span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- La <span style="color: red;">“marca propia individual”</span> es simplemente el uso de una marca autogenerada (o bien adquirida o licenciada) para la venta de un producto agropecuario, como los casos de las naranjas, manzanas, pollos, corderos, etc. esto permite diferenciación y la identificación del producto, sobre todo como elemento para demostrar y obtener beneficios reales de la calidad del mismo. </strong></span></span></span></span></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<img alt="" class="rg_hi" data-height="185" data-width="272" height="185" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSv5KcGaf_TE-A5pwdyv6v5ndWCZnGJDh7RRAg7tMasDxEt5dt1" style="height: 185px; width: 272px;" width="272" /><img alt="" class="rg_hi" data-height="245" data-width="205" height="245" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQ4B89gDnKnNuVOdbX5_TgyQoiiP6toIDpHOFWDCgSYQ4lI8Liv4w" style="height: 245px; width: 205px;" width="205" /> <img alt="" class="rg_hi" data-height="77" data-width="160" height="77" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTS-qi3xnJbTfPCSWZlr_8BsF64A8_gfshyHMJSZCIYPahDZGR7Mw" style="height: 77px; width: 160px;" width="160" /><img alt="" class="rg_hi" data-height="164" data-width="240" height="164" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcT1QandppdUUgeG4qBbtKdo6hZkl6fbxRs1cycNRiMOihSLvTz2NA" style="height: 164px; width: 240px;" width="240" /><img alt="" class="rg_hi" data-height="132" data-width="132" height="132" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRL1-LkGcqXTM0bgaKJePgjBmgGJz48oJmZvt_wWYl_pu9wgdsrVg" style="height: 132px; width: 132px;" width="132" /><img alt="" class="rg_hi" data-height="120" data-width="120" height="120" id="rg_hi" src="data:image/jpg;base64,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" style="height: 120px; width: 120px;" width="120" /><br />
<br />
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - Es fundamental la</strong> <strong>conformación </strong></span><span style="color: #38761d;"><strong>de <span style="color: red;">"una cadena de comercialización"</span></strong></span><span style="color: #274e13;"> <strong>que permita el fraccionamiento y/o envasado de los productos con la marca, aunque no necesariamente el canal debe ser propio sino que pueden realizarse acuerdos comerciales con terceros.</strong></span></span></span></span></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span>- La <span style="color: red;">“marca regional”</span> es el uso de una marca común con otros productores, ya sea por acuerdos privados o bien mediante la creación de los denominados “sellos de calidad regionales” (denominaciones de origen e indicaciones geográficas), como es el caso de carne ovina patagónica instrumentada por <personname productid="la Secretaria" w:st="on">la Secretaria</personname> de Agricultura y que garantiza la procedencia y la sanidad de los cortes de carne ovina; para ello los faenamientos deben ser realizados por frigoríficos especialmente habilitados y previamente certificados. Esto permite la diferenciación, en este caso vía el “origen” del producto que garantiza ciertos atributos del mismo que se presupone son valorados por los consumidores. </strong></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<img alt="" class="rg_hi" data-height="96" data-width="144" height="96" id="rg_hi" src="data:image/jpg;base64,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" style="height: 96px; width: 144px;" width="144" /> <img alt="" class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQiB6TCPgZ4fVJ-Yp7yjrIslAXqkrqmzVcUWij2JYLvyUjZhPjfzw" style="height: 194px; width: 259px;" width="259" /><img alt="" class="rg_hi" data-height="116" data-width="124" height="116" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRcAy0URPzHCnQptC8GTI-p8fneSxIPHgvt99axW7AX8rzVcYADbA" style="height: 116px; width: 124px;" width="124" /><br />
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - En el caso del uso de <span style="color: red;">“marcas regionales”</span>, dado que se trata de una marca que será usufructuada por varios productores, el esfuerzo deberá ser encabezado por el conjunto, con lo que lo ideal sería que se canalice vía las instituciones que agrupan a los productores</strong> <span style="color: #274e13;">(</span><span style="color: #274e13; font-size: x-small;">Véase: RODRÍGUEZ, Gabriel Alejandro. Fundamentos de marketing agropecuario. IX Jornadas nacionales de la empresa agropecuaria, 7, 8 y 9 de noviembre de 2011, Tandil, Buenos Aires).</span></span></span></span></span></span></span><br />
<strong><span style="color: #274e13;">.</span> </strong><br />
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - Si se trata de un sello de calidad, normalmente existe participación de organismos públicos que reconocen y producen las certificaciones, como el “sello alimentos argentinos”, aunque el impulso debería ser privado.</strong></span></span></span></span></span></span></div>
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<img class="rg_i" data-src="http://t3.gstatic.com/images?q=tbn:ANd9GcRyEvhDnkQI5oc6IKeFgXX-1bsZr91nkNJ_GOxwgcfffFf4GVSzRA" data-sz="f" height="110" name="A4Y3CbIoQgzFqM:" onload="google.stb.csi.onTbn(0, this)" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRyEvhDnkQI5oc6IKeFgXX-1bsZr91nkNJ_GOxwgcfffFf4GVSzRA" width="110" /> </div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong>- Ambos tipos de marcas (la marca propia individual y las regionales comunes) no son incompatibles entre si, sino que son instrumentos que se pueden utilizar en forma combinada potenciando sus efectos. </strong></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> d) <span style="color: red;">“Calidad del producto”</span>. La decisión de calidad es una de las más importantes decisiones a tomar dentro de la estrategia de producto. </strong></span></span></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> - Un producto, cualquiera sea, no necesariamente debe ser producido con la máxima calidad posible, sino con la máxima calidad demandada por el cliente.</strong></span></span></span></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcTx84s8jnA3nxhcU3X9buXEvGziCRPgQUtyBPwAvShMfeKSgzL4Pw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="230" data-width="219" height="230" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTx84s8jnA3nxhcU3X9buXEvGziCRPgQUtyBPwAvShMfeKSgzL4Pw" style="height: 230px; width: 219px;" width="219" /></a></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - Dentro del alcance del empresario está determinar la <span style="color: red;">“calidad de su<span style="mso-spacerun: yes;"> </span>producción</span>” en cuanto a dos parámetros principales: </strong></span></span></span></span></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 1) <span style="color: red;">"nivel de calidad"</span> (alta, media, baja), la que estará directamente relacionada con los requerimientos de la demanda, es decir del mercado</strong></span></span></span></span></span></span></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 2) <span style="color: red;">“consistencia de la calidad”</span>, es decir “permanencia del mismo nivel de calidad en el tiempo” (por ejemplo, que los granos o la producción cárnica tengan siempre los mismos atributos definidos, sin variabilidad entre partidas).</strong></span></span></span></span></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> - La <span style="color: red;">“calidad”</span>, es una decisión de marketing que como tal, depende de los requerimientos del destinatario, quien demandará mayor o menor nivel de calidad de la producción. </span></strong></span></span></span></span></span></span></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcTuoWpmytQ4vk7o3olTksbDedDfcHnnAO9gy2x3yvDb0dVdHtVztQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="183" data-width="275" height="183" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTuoWpmytQ4vk7o3olTksbDedDfcHnnAO9gy2x3yvDb0dVdHtVztQ" style="height: 183px; width: 275px;" width="275" /></a></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> - En el sector agropecuario, dado que se trata de productos que finalmente serán de consumo alimentario, la tendencia es hacia la exigencia de <span style="color: red;">“altos niveles de calidad”</span> en :</span></strong></span></span></span></span></span></span></span></span></div>
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<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;">el producto mismo</span></strong></span></span></span></span></span></span></span></span></li>
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<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;">el proceso de producción, como ocurre con la demanda de productos orgánicos, este sentido resulta de gran importancia la comunicación de tal característica, dado que la misma no resulta visible por si misma, lo cual nos obliga a destacar dicho atributo. </span></strong></span></span></span></span></span></span></span></span></li>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> </span></strong></span></span></span></span></span></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;">- Esto marca la tendencia hacia el uso de estrategias comunicacionales (adaptadas a las circunstancias) también en el ámbito agropecuario.</span></strong></span></span></span></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> - Una <span style="color: red;">“decisión de producir con alta calidad”</span>, puede ser complementada con una <span style="color: red;">“política de marca acorde”</span>, a los efectos de destacar dicha condición de calidad.</span></strong></span></span></span></span></span></span></span></span></div>
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<span style="clear: right; color: #274e13; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"> <strong>e) <span style="color: red;">“Atributos y características del producto”</span>. Los “atributos” son las características que deben presentar los productos a comercializar.</strong> </span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong></strong></span></span></span></span></span></span></span></span></div>
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> - Dichos <span style="color: red;">"atributos"</span> deben relacionarse con la demanda (cliente), lo que a veces no es contemplado por los productores agropecuarios. </span></strong></span></span></span></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span></span></span></span></span><br />
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> - La primera decisión es la de “qué” se va a comercializar y a “que” mercado. Esto marcará los<span style="mso-spacerun: yes;"> </span>atributos necesarios de los productos, lo que finalmente determinará la forma de producción. </strong></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> <span style="color: red;"><em> </em></span></strong></span></span></span></span></span><br />
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: red;"><em> - Las decisiones de “marketing agropecuario” son las que determinan las decisiones de producción, y no a la inversa.</em></span></strong></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span></span></span></span></span></span><br />
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> - Estas decisiones incluyen el <span style="color: red;">“diseño y la puesta en práctica de políticas”</span> relativas a: </strong></span></span></span></span></span></span></div>
<ul style="text-align: left;">
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: red;">“Cartera de productos”</span>: es el conjunto de productos que ofrece la empresa.</strong></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: red;">“Diferenciación del producto”</span>: consiste en determinar las características que distinguen al producto y que lo hacen, en cierto modo, único y diferente de los demás. </strong></span></span></span></span></span></span></span></span></span></span></div>
</li>
</ul>
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - La <span style="color: red;">"diferenciación"</span> constituye una<span style="mso-spacerun: yes;"> </span>ventaja competitiva para la empresa. </strong></span></span></span></span></span></span></span></span></span></span><br />
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<strong><span style="color: #274e13;"> - </span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">El producto puede diferenciarse por:</span></span></span></span></span></span></span></span></span></span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> </strong></span></span></span></span></span></span></span></span></span></span><br />
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcSbzi2MqzZvg8v1NWm8WIhAtx1SYldq7Z4RjFRDoCv2nzGp0ym3jw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="208" data-width="242" height="208" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSbzi2MqzZvg8v1NWm8WIhAtx1SYldq7Z4RjFRDoCv2nzGp0ym3jw" style="height: 208px; width: 242px;" width="242" /></a></div>
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<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>precio</strong></span></span></span></span></span></span></span></span></span></span></div>
</li>
</ul>
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<br />
<ul style="text-align: left;">
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>calidad</strong></span></span></span></span></span></span></span></span></span></span></li>
</ul>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcSlVwMp_12ZR84QvWgy4tWdqz_mGKqQgnh1_vvA_le1Gfg2uiCq" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="225" data-width="225" height="225" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcSlVwMp_12ZR84QvWgy4tWdqz_mGKqQgnh1_vvA_le1Gfg2uiCq" style="height: 225px; width: 225px;" width="225" /></a></div>
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<ul>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>diseño<img alt="" class="rg_hi" data-height="214" data-width="236" height="214" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQDLAtMysA7F2HF88mdng7RCvZ2On4hFaaNY8_MxydKUrjnYL_i" style="height: 214px; width: 236px;" width="236" /></strong></span></span></span></span></span></span></span></span></span></span></div>
</li>
</ul>
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<ul style="text-align: left;">
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>imagen</strong></span></span></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> servicios complementarios, etc.</strong></span></span></span></span></span></span></span></span></span></span></div>
</li>
</ul>
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 3) <span style="color: red;">“Marcas, modelos, envases”</span>: permiten identificar a los productos y, a la vez, diferenciarlos de sus competidores. Pueden ser importantes instrumentos para crear una imagen positiva de los<span style="mso-spacerun: yes;"> </span>productos y de la empresa.</strong></span></span></span></span></span></span></span></span></span></span><br />
<div style="text-align: justify;">
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;">
<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcQ-297BEOUdkcj2VQ_kRp61Ry5d55ptNC1IxA1rmghF1xKkq6A6" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="206" data-width="244" height="206" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQ-297BEOUdkcj2VQ_kRp61Ry5d55ptNC1IxA1rmghF1xKkq6A6" style="height: 206px; width: 244px;" width="244" /></a></div>
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<br /></div>
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-spacerun: yes;"> </span>4) <span style="color: red;">“Desarrollo de servicios relacionados”</span>: se incluyen aquí la instalación del producto, asesoramiento sobre la utilización, el mantenimiento, garantía.</strong></span></span></span></span></span></span></span></span></span></span></div>
<div style="text-align: justify;">
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<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;"><span style="mso-spacerun: yes;"> </span>5) <span style="color: red;">“Ciclo de vida del producto”</span>: abarca el análisis de las fases por las que transcurre la vida del producto, desde su lanzamiento hasta su retirada o desaparición.</span></span></strong></span></span></span></span></span></span></span></span></div>
<div style="text-align: justify;">
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<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-spacerun: yes;"> </span>6) <span style="color: red;">“Modificación y eliminación de los productos actuales”</span>: en función del ciclo de vida del producto y de los cambios del entorno tecnológico, cultural y social, deberán establecerse:</strong></span></span></span></span></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<ul>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> las posibles modificaciones del producto o </strong></span></span></span></span></span></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>su retirada del mercado.</strong></span></span></span></span></span></span></span></span></span></span></li>
</ul>
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong></strong></span></span></span></span></span></span></span></span></span></span> <img class="rg_i" height="122" name="zWzdrAYJpGSzrM:" onload="google.stb.csi.onTbn(1, this)" src="data:image/jpg;base64,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" style="cursor: move;" unselectable="on" width="122" /></div>
<strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="mso-spacerun: yes;"> </span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"></span></span></span></span></span></span></span></span></span></span><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 7) <span style="color: red;">"Panificación de nuevos productos"</span></strong></span></span></span></span></span></span></span></span></span></span></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- la empresa debe actualizar de forma sistemática sus productos,<span style="mso-spacerun: yes;"> </span>para adaptarse a los cambios del entorno y obtener o mantener su ventaja competitiva, lo que permitirá, en definitiva. Su subsistencia.</strong></span></span></span></span></span></span></span></span></span></span></div>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcSsGfbtWDp0obQEIfexAxkW_i3IACeB8pIhYO6YPGpbNtnudmfm7w" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<br /></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> </span></strong></span></span></span></span></span></span></span></span></span></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> - El <span style="color: red;">“precio”</span> es:</span></strong></span></span></span></span></span></span></span></span></span></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<span style="clear: right; color: #274e13; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="rg_hi" data-height="225" data-width="225" height="225" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcTf3aAeVe7H3qwFPzzNK9fdAyaRRVk56aVGE5eFSKAYQaZAZuqv" style="height: 225px; width: 225px;" width="225" /></span><strong></strong></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<ul>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;">la cantidad de dinero que se paga por obtener un producto</span></strong></span></span></span></span></span></span></span></span></span></li>
</ul>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<ul>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;">el tiempo </span><span style="color: #274e13;">utilizando para conseguirlo</span></strong></span></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;">el esfuerzo y molestias necesarios para obtenerlo.</span></strong></span></span></span></span></span></span></span></span></span></div>
</li>
</ul>
</div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- El <span style="color: red;">“precio”</span> tiene un fuerte impacto sobre la imagen del producto. </span></span></strong></span></span></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<ul style="text-align: left;">
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">Un <span style="color: red;">precio alto</span> es sinónimo, muchas veces, de calidad.</span></span></strong></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">Un precio bajo, de lo contrario. </span></span></strong></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">También tiene gran influencia sobre los ingresos y beneficios de la empresa, puesto que es el precio quien los genera sin suponer coste alguno para ella.</span></span></strong></span></span></span></span></span></span></span></span></div>
</li>
</ul>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>-<span style="mso-spacerun: yes;"> </span>El <span style="color: red;">“precio”</span> es un instrumento a corto plazo, puesto que se puede modificar con rapidez, aunque hay restricciones a su libre modificación por el vendedor. </strong></span></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - Hay </strong></span></span></span></span></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> <span style="color: red;">"múltiples factores</span><span style="color: red;"> condicionantes </span><span style="color: red;">en la fijación del precio"</span>, que van desde: </strong></span></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<ul>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>el tipo de mercado y objetivos de la empresa</strong></span></span></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>hasta el propio ciclo de la vida del producto.</strong></span></span></span></span></span></span></span></li>
</ul>
</div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">-<span style="mso-spacerun: yes;"> </span>Las <span style="color: red;">“decisiones sobre precios”</span> incluyen el <span style="color: red;">"diseño y la puesta en práctica de políticas"</span> relativas a: </span></span></strong></span></span></span></span></span></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;">
<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQUz8I8vc_MDhG7zbNjuv8ph8wF13EXirekcfzMmTQlDx2K2YoM" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="241" data-width="209" height="241" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQUz8I8vc_MDhG7zbNjuv8ph8wF13EXirekcfzMmTQlDx2K2YoM" style="height: 241px; width: 209px;" width="209" /></a> <br />
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 1) <span style="color: red;">“Costes, márgenes, descuentos”</span>, incluye el análisis de los costes de comercialización, márgenes de beneficio a considerar y los descuentos a aplicar por cantidad, temporada, forma de pago.</strong></span></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-spacerun: yes;"> </span>2) <span style="color: red;">“Fijación de precios a un solo producto”</span>, el precio de un producto puede fijarse, fundamentalmente, de acuerdo con tres criterios: </strong></span></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<ul>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>sobre la base de su coste</strong></span></span></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>de acuerdo con los precios establecidos por la competencia o según la sensibilidad de la demanda de los distintos segmentos del mercado (basados en el mercado).</strong></span></span></span></span></span></span></span></li>
</ul>
</div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">3) <span style="color: red;">“Fijación de precios a una línea de productos”</span>, si se persigue maximizar el beneficio conjunto de la línea, deben considerarse las elasticidades cruzadas de los distintos productos que se integran, es decir, la repercusión que tendrá la modificación del precio de cualquiera de ellos en la demanda de los restantes. </span></span></strong></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- La “<span style="color: red;">distribución”</span> relaciona la producción con el consumo. Tiene como misión poner el producto demandado a disposición del mercado, de manera que se facilite y estimule su disposición por el consumidor. </strong></span></span></span></span></span></span></span><br />
<br />
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> <span style="color: red;"><em>- El "canal de distribución" es el camino seguido por el producto, a través de los intermediarios, desde el productor al consumidor.</em></span></strong></span></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Las <span style="color: red;">“decisiones sobre distribución”</span> son decisiones a largo plazo, muchas veces irreversibles. </span></span></strong></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> - <span style="color: red;">No</span> hay un único modo de distribuir cada tipo de producto, por lo que pueden adoptarse muy variadas formas de distribución. </span></span></strong></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> - Hay una serie de <span style="color: red;">"factores"</span> que condicionan o limitan los sistemas de distribución posibles:</span></span></strong></span></span></span></span></span></div>
<div style="text-align: justify;">
<ul>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">las características del mercado y del producto</span></span></strong></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">el sistema de distribución habitual en el sector y </span></span></strong></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">los recursos disponibles. </span></span></strong></span></span></span></span></span><br /><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"></span></span></strong></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- Las <span style="color: red;">“formas de distribución”</span> evolucionan constantemente, por:</strong></span></span></span></span></span></span></span></li>
</ul>
</div>
<ul style="text-align: left;">
<li><div style="text-align: left;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> el impacto de las nuevas tecnologías</strong></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: left;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>los costes</strong></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: left;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>la segmentación de mercado y </strong></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: left;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>las exigencias de los consumidores.</strong></span></span></span></span></span></span></span></div>
</li>
</ul>
<div style="text-align: left;">
<br /></div>
<div style="text-align: justify;">
<div style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;">
<img alt="" class="rg_hi" data-height="171" data-width="295" height="171" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTmL5-1c8xURC2kYYVxfBtG-4ZUxjXHGQcQDCR4kXq77x1d2yvT-w" style="height: 171px; width: 295px;" width="295" /></div>
</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Las <span style="color: red;">“decisiones sobre el sistema de distribución”</span> incluyen el <span style="color: red;">“diseño y puesta en práctica de políticas”</span> relativas a: </span></span></strong></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>1) <span style="color: red;">“Canales de distribución”</span>, la definición de las funciones de los intermediarios, la selección del tipo de canal e intermediarios a utilizar, la determinación del número, localización, dimensión y características de los puntos de venta, etc.</strong></span></span></span></span></span></span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Un <span style="color: red;">“intermediario”</span> es aquel que “intermedia” entre dos partes. </span></span></strong></span></span></span></span></span></div>
<div style="text-align: justify;">
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;">
<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQ955Oi9RuLfP51l-Yw4LZEnYx7o6bsPAQHZjaTfvacj_rVkVjOf86Pzd2T" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> Hay dos tipos de intermediarios:<span style="mso-spacerun: yes;"> </span></span></span></strong></span></span></span></span></span></div>
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<span style="clear: right; color: #274e13; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img class="rg_i" height="119" name="0s43k4SBx8ynEM:" onload="google.stb.csi.onTbn(1, this)" src="data:image/jpg;base64,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" style="cursor: move;" unselectable="on" width="161" /></span><strong></strong></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-spacerun: yes;"> </span>a) <span style="color: red;">“mayoristas”</span>, adquieren sus productos directamente de los fabricantes o de otros mayoristas, y venden a minoristas, mayoristas y otras empresas fabricantes, nunca le venderá al consumidor final</span></span></strong></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> b) <span style="color: red;">“minoristas o detallistas”</span>, compra sus productos al fabricante o a otros intermediarios y vende directamente al consumidor final.</span></span></strong></span></span></span></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcR2qBfaECCS46h3hoPX7qqebmX2Nr_AKg8CB_bzsio8dSzzDtLC3Q" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcR2qBfaECCS46h3hoPX7qqebmX2Nr_AKg8CB_bzsio8dSzzDtLC3Q" style="height: 194px; width: 259px;" width="259" /></a><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-spacerun: yes;"> </span>2) <span style="color: red;">“Merchandising”</span>, <em>es el conjunto de actividades llevadas a cabo para estimular la compra del producto en el punto de venta.</em> Incluye:</strong></span></span></span></span></span></span></span></div>
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<ul>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>la presentación del producto</strong></span></span></span></span></span></span></span></li>
</ul>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcRQGCcjCX-A30iAMQ_pq6VVhtg2FRIuHMmsp8qm09gIkhpXfBED" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="54" data-width="114" height="54" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRQGCcjCX-A30iAMQ_pq6VVhtg2FRIuHMmsp8qm09gIkhpXfBED" style="height: 54px; width: 114px;" width="114" /></a></div>
<ul>
<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>la disposición de las estanterías y </strong></span></span></span></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="color: purple;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>el diseño y determinación del contenido del material publicitario en el punto de venta.</strong></span></span></span></span></span></span></span></li>
</ul>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-spacerun: yes;"> </span>3) <span style="color: red;">“Marketing directo”</span>, supone la relación directa entre productor y consumidor, sin pasar por los intermediarios. </span></strong></span></span></span></span></div>
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<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;">
<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcSBJRLYirpqibkP-nfzMgn6zlXqdsXDjuGg6NnJxlXd9UWCbYZ5EQ" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="163" data-width="308" height="163" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSBJRLYirpqibkP-nfzMgn6zlXqdsXDjuGg6NnJxlXd9UWCbYZ5EQ" style="height: 163px; width: 308px;" width="308" /></a></div>
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> - Contempla diversas alternativas, como:</span></strong></span></span></span></span></div>
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<ul>
<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;">la venta a domicilio</span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;">la venta por correo y catálogo</span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;">el telemarketing</span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;">la venta por televisión</span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;">la venta electrónica, mediante terminales de ordenador y </span></strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;">la venta mediante máquinas expendedoras.</span></strong></span></span></span></span></li>
</ul>
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<img alt="" class="rg_hi" data-height="100" data-width="136" height="100" id="rg_hi" 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" 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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;"><span style="mso-spacerun: yes;"> </span></span></span></strong></span></span></span><br />
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> 4) <span style="color: red;">“Logística y distribución”</span>, incluye el conjunto de actividades desarrolladas para que el producto recorra el camino desde el punto de producción al de consumo y se facilite su adquisición. </span></span></strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> - Comprende:</span></span></strong></span></span></span></div>
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<ul>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">transportar</span></span></strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">almacenar</span></span></strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">entregar y </span></span></strong></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">cobrar el producto</span></span></strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">determinar los puntos de servicio y líneas de espera.</span></span></strong></span></span></span></li>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><strong><span style="color: #274e13;">- Lo que en <span style="color: red;">"marketing"</span> se conoce como <span style="color: red;">"estrategia de distribución"</span> incluye temas vinculados a </span></strong></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;">los <span style="color: red;">"canales de distribución":</span></span></strong></span></span></span></div>
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<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;">elección del canal</span></strong></span></span></span></div>
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<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;">su desarrollo y la elección de la forma de distribución física del producto.</span></strong></span></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcRwS7ClkNyLx8Q0sCvYapW_h5yqN2PFvkcyJgP8-yJTRmisGXMVkA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="164" data-width="308" height="164" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRwS7ClkNyLx8Q0sCvYapW_h5yqN2PFvkcyJgP8-yJTRmisGXMVkA" style="height: 164px; width: 308px;" width="308" /></a></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> - En el <span style="color: red;">“marketing agropecuario”</span>, por la importancia y la influencia que posee en el negocio, interesan algunas <span style="color: red;">“decisiones”</span> vinculadas a esta estrategia: </span></strong></span></span></span></div>
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<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;">elección del canal de distribución” (directos / indirectos – cortos / largos)</span></strong></span></span></span></div>
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<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> "decisión de momentos de comercialización”</span></strong></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;">“logística” (almacenamiento, distribución física)</span></strong></span></span></span></div>
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<li><div style="text-align: justify;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="color: #274e13; font-size: small;"><strong>comunicación frente a los canales </strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> a) Respecto a la <span style="color: magenta;">“elección del canal de distribución a utilizar”</span>, lo que tiempos atrás era una decisión casi obvia, hoy ya no lo es; quizá años atrás, vender una producción de granos no tenía mayores alternativas: había que solicitarle a la casa acopiadora de confianza que realizara la venta; hoy a dicha alternativa – que por cierto sigue vigente – se agregan otras que pasan desde operar en los mercados a término hasta la utilización de alguno de los <span style="color: magenta;">“portales”</span> que brindan servicios vinculados a los agronegocios, y que permiten bajar los costos de comercialización y utilizar canales directos que antes parecía imposible utilizar. </span></strong></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;">a) la posibilidad de utilizar canales directos mediante modalidades del tipo “venta a remate”</span></strong></span></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTmF5Lw3Kc0k5gShRLZs33QWrU09oloN-4pcTgLpsmUZkr-m5Gj" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="177" data-width="272" height="177" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcTmF5Lw3Kc0k5gShRLZs33QWrU09oloN-4pcTgLpsmUZkr-m5Gj" style="height: 177px; width: 272px;" width="272" /></a></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> b) vincularse en forma directa con demandantes, como el caso de la venta de trigo a los molinos harineros</span></strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> c) bajar costos de comercialización por el acortamiento del canal</span></strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> d) adoptar las características de las producciones en base al conocimiento de las especificaciones que requieren los demandantes (se conoce mejor la necesidad del cliente)</span></strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> e) ampliar la gama de posibles compradores (ampliación exponencial del acceso a los mercados).</span></strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> - También los <span style="color: magenta;">“cambios producidos en los puntos de venta”</span> han tenido incidencia en la forma de comercializar las producciones. </span></strong></span></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcTJkiPev2H89CAOpjtqZGcW0dAbscrIZn3DMscBkCJW16sAmGOg3w" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="179" data-width="220" height="179" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcTJkiPev2H89CAOpjtqZGcW0dAbscrIZn3DMscBkCJW16sAmGOg3w" style="height: 179px; width: 220px;" width="220" /></a></div>
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> - La generalización del consumo en supermercados e hipermercados, brindan oportunidades a los productores de llegar mas directamente a los consumidores, como el caso de productores de hortalizas (papas, batatas) o verduras y frutas. </span></strong></span></span></span><br />
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<strong><span style="color: #274e13;"></span></strong> <span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> - Los productores pueden fraccionar producciones y comercializarlas directamente en los supermercados, con la oportunidad de <span style="color: red;">"diferenciar su producción".</span> </span></strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> - Esto requiere un esfuerzo mayor en el "fraccionamiento y presentación", aunque con mayores precios unitarios y posibilidad de mayores márgenes de rentabilidad. </span></strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> - Los <span style="color: red;">“cambios en las formas de consumo”</span>, como consecuencia del menor tiempo de que disponen los consumidores, provocaron la aparición de industrias de productos congelados o del tipo “listos para el consumo”, lo que a su vez tiene incidencia en la comercialización agrícola. </span></strong></span></span></span><br />
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src="data:image/jpg;base64,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" 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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> - Tanto los <span style="color: red;">“avances informáticos”</span> (internet) como las “generalizaciones del consumo en las grandes superficies comerciales” y las “tendencias al consumo de alimentos “semipreparados” por la escasez de tiempo de los consumidores, han provocado nuevas oportunidades en el uso de canales de distribución en el ámbito agropecuario, con tendencia al acortamiento de los mismos. </span></strong></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"> - Precisamente es quizá la aparición de canales más directos, el aspecto más significativo de los cambios vinculados a las decisiones de distribución del marketing agropecuario.</span></strong></span></span></span></div>
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<img alt="" class="rg_hi" data-height="192" data-width="163" height="192" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQJ6-J5fOLOC2M2T3wOmlG3VZRV9YXgaqV8FqtK_0J7tqV6I5uS" style="height: 192px; width: 163px;" width="163" /></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> </strong><strong>b</strong>) <strong>“Decisión del momento de venta”, es un tema vital del negocio agropecuario es la elección del momento de la venta, que sin dudas es una decisión de marketing y específicamente integrante de la estrategia de distribución que estamos analizando. </strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> Es una decisión que se encuentra influenciada por varios factores, tanto internos como externos, lo cual complica el análisis. </strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> - Dichos “factores” son mínimamente, los siguientes:</strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> a) Los precios del mercado </strong></span></span></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQ4BVBzRNpW2dO1k1tp0JZfLdn2Vw5UUpABvFPZzHKkeNJOD3W11ic1QpPEmg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="rg_i" data-src="http://t3.gstatic.com/images?q=tbn:ANd9GcQ4BVBzRNpW2dO1k1tp0JZfLdn2Vw5UUpABvFPZzHKkeNJOD3W11ic1QpPEmg" height="122" name="nxTjCof1dv6MFM:" onload="google.stb.csi.onTbn(0, this)" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQ4BVBzRNpW2dO1k1tp0JZfLdn2Vw5UUpABvFPZzHKkeNJOD3W11ic1QpPEmg" width="122" /></a><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> b) las necesidades de recursos financieros</strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"> </span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"> <strong>c) las políticas de comercialización de la empresa agropecuaria</strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> d) el comportamiento de la demanda; </strong></span></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> e) la disponibilidad de la producción</strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> f) las expectativas respecto a la evolución del mercado</strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> g) el tipo de producto</strong></span></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> h) la actitud frente la riesgo del productor</strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> i) El uso de futuro y opciones</strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> j) los costos y posibilidades de almacenamiento de las producciones.</strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> - En el caso de los "productos agrícolas", los precios son sustancialmente inferiores en los momentos de cosecha, por una simple razón de crecimiento de la oferta; esto provoca la necesidad de intentar diferir el momento de comercialización, lo que a su vez dependerá de las posibilidades financieras de la empresa.</strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> - Existen estudios de precios que permiten estimar el comportamiento de los precios, lo que ayuda en la decisión. </strong></span></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> - Herramientas como los <span style="color: red;">"mercados de futuros y opciones"</span>, permiten disminuir riesgos. </strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> - O sea que son varios los factores a analizar para decidir el momento de la comercialización, que sin dudas es del área de marketing.</strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> c) Las <span style="color: red;">“decisiones logísticas”</span>, incluyen el manejo físico de los productos incluyendo el almacenamiento y gestión de inventarios, por lo que en el sector agropecuario no se trat<span style="color: #274e13;">a de temas menores.</span></strong></span></span></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcRR0z_Opl3cxvmlkr3yNZsvjjTzBx44zdM8KjlhcriWkP_FI1Vw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: #274e13;"><img alt="" border="0" class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRR0z_Opl3cxvmlkr3yNZsvjjTzBx44zdM8KjlhcriWkP_FI1Vw" style="height: 194px; width: 259px;" width="259" /></span></a><strong style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: #274e13;"> </span></strong><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"></span></span></span></div>
<span style="color: #274e13;"> <strong>- Respecto a las <span style="color: red;">“decisiones de almacenamiento de stocks”</span>, en el caso de la <span style="color: red;">“agricultura”</span>, los costos de almacenamiento de los granos resultan elevados, y por lo tanto las decisiones de diferir momentos de venta en busca de mejores precios deben contrastarse con los costos de conservar y mantener granos en existencia. </strong></span><br />
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<strong>- <span style="color: #274e13;">Dichos <span style="color: red;">"costos"</span> son:</span></strong><br />
<span style="color: #274e13;"><strong> 1) el "almacenamiento físico" (mantenimiento del silo propio o servicio del silo ajeno)</strong></span><br />
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<span style="color: #274e13;"><strong> 2) el "costo financiero" de mantener el valor del stock inmovilizado durante su permanencia en el activo. Si bien el mecanismo de análisis no es diferente que para el caso de una empresa comercial o industrial, se debe destacar la magnitud de los montos de stocks involucrados en el caso de las empresas agropecuarias, lo cual realza la importancia de la decisión.</strong></span><br />
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<strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: #274e13;"> - En el caso de la <span style="color: red;">“ganadería”</span>, tanto en cría como en invernada, a lo mencionado anteriormente se suma un elemento adicional: el mayor kilaje del ganado en producción, no necesariamente implica que el precio del kilo se mantenga, sino que por el contrario tiende a caer, por lo que seguir engordando el ganado, al margen del costo operativo que implica, puede traer aparejado reducciones del precio unitario del “producto” terminado. Este aspecto debe también ser analizado al considerar el momento de comercialización y el consecuente “almacenamiento”. </span><img alt="" class="rg_hi" data-height="144" data-width="222" height="144" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQdvcYB4oLvLv-GYfV7w8Kben2eGcy-moa9KrLC0o0hVTpk0k3b" style="height: 144px; width: 222px;" width="222" /></strong><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"> </span></span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> - Respecto al <span style="color: red;">“manejo físico de las producciones”</span>, el tema de la forma de distribución física del producto es la decisión mas trascendente de distribución a analizar, es decir como transportar el producto terminado al cliente. </strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> - Si bien no existen demasiadas opciones, la elección merece consideración. </strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> - El "transporte" puede ser:</strong></span></span></span></span></div>
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<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong>propio o </strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong>ajeno.</strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong>hay que determinar cual transportista.</strong></span></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong>En el caso de la ganadería, el momento del trasporte merece consideración, debido a la pérdida de peso de los animales durante el transporte al lugar de destino.</strong></span></span></span></span></li>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong> <span style="mso-bidi-font-family: Arial;">- La <span style="color: red;">“promoción de un producto”</span> es <em>el conjunto de actividades que tratan de comunicar los beneficios que reporta el producto y de persuadir al mercado objetivo de que lo compre a quien lo ofrece. </em></span></strong></span></span></span></span></div>
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<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">Es una combinación de las siguientes actividades:</span></strong></span></span></span></span></li>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcTLA16pt2zLbdcGRMI0mCT-v_072T0AV_-FaFmN9_5OUdhBh-g8" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="" border="0" class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTLA16pt2zLbdcGRMI0mCT-v_072T0AV_-FaFmN9_5OUdhBh-g8" style="height: 194px; width: 259px;" width="259" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><strong><span style="font-size: small;">venta personal</span></strong></td></tr>
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<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">relaciones públicas</span></strong></span></span></span></span></div>
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<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="182" data-width="277" height="182" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcTqCjpHMiarqdPi6-KdIiwLl2AONqZafWSSJM7-XC8z6V3kXkAq8w" style="height: 182px; margin-left: auto; margin-right: auto; width: 277px;" width="277" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13; font-size: small;"><strong>publicidad y propaganda</strong></span></td></tr>
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<li style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;">promoción de ventas.</span></strong></span></span></span></span></li>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">- La forma en que se combinarán los distintos instrumentos promocionales dependerá de:</span></span></strong></span></span></span></div>
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<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">las características del producto</span></span></strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">mercado y competencia y </span></span></strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">de la estrategia perseguida por la empresa.</span></span></strong></span></span></span></li>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcScUr1kbemTMXn1lWGGZ6VqQJaQU3US3l55PRXMhk1D6hb1Q4su" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="171" data-width="295" height="171" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcScUr1kbemTMXn1lWGGZ6VqQJaQU3US3l55PRXMhk1D6hb1Q4su" style="height: 171px; width: 295px;" width="295" /></a></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> <strong> </strong></span><span style="mso-bidi-font-family: Arial;"><strong>- Las <span style="color: red;">“decisiones sobre promoción”</span> incluyen el diseño y puesta en práctica de políticas relativas a: </strong></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">1) <span style="color: red;">“Dirección de ventas”</span>, incluye: </span></span></strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> a) “las decisiones de tipo estratégico·, como la configuración del equipo de ventas, la determinación de su tamaño, el diseño de las zonas de venta, la asignación a las mismas de los vendedores, la fijación de cuotas de venta, y la planificación de las visitas de los vendedores </strong></span></span></span></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcTaxs9_89nfywlPWMvlojrVu3WFDJnjKkUeis6hv7Fr_D441QnE" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="80" data-width="160" height="80" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTaxs9_89nfywlPWMvlojrVu3WFDJnjKkUeis6hv7Fr_D441QnE" style="height: 80px; width: 160px;" width="160" /></a></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> b) las “decisiones más cotidianas”, como la selección, formación, motivación, supervisión y remuneración de los vendedores.</strong></span></span></span></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcSheHFaZmsPtt_laEL7hbwqXZW1_cxwRXg4iGLBVJAKz2XHMBXjHA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="120" data-width="120" height="120" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcSheHFaZmsPtt_laEL7hbwqXZW1_cxwRXg4iGLBVJAKz2XHMBXjHA" style="height: 120px; width: 120px;" width="120" /></a><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;"><span style="mso-spacerun: yes;"> </span>2) <span style="color: red;">“Publicidad, propaganda y relaciones públicas”</span>, son actividades que<span style="mso-spacerun: yes;"> </span>persiguen, en general, conseguir una “imagen” favorable del producto ofertado y/o que se mejore la aceptación social de la entidad enunciante. Incluyen decisiones relativas al mensaje a transmitir, público objetivo al que se dirigen, medios de comunicación empleados, soportes específicos dentro de cada medio y proceso de diseminación de la información.</span></strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-spacerun: yes;"> </span>3) <span style="color: red;">“Promoción de ventas”</span>, incluye un conjunto de actividades, no canalizadas a través de los medios de comunicación, que tratan de estimular las ventas a corto plazo. Van dirigidas a distintos públicos (vendedores, intermediarios, consumidores) y los métodos utilizados consisten, fundamentalmente, en rebajas del precio, ofertas de mayor cantidad de producto por igual precio, cupones o vales descuento, muestras gratuitas, regalos, concursos.</strong></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span><span style="color: red; mso-bidi-font-family: Arial;"><em>- En los “instrumentos del marketing” debe existir una coherencia tanto interna como externa.</em></span></strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- La <span style="color: red;">“coherencia interna”</span> consiste en observar las capacidades de la empresa, sus “objetivos e intereses” para luego ser capaces de decidir y diseñar las “variables del marketing – mix” en función de los recursos, con el fin de alcanzar nuestras metas.</strong></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- En el <span style="color: red;">“ámbito externo”</span>, se presta especial atención a: </span></span></strong></span></span></span></div>
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<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">el “mercado objetivo”, es decir, a quien van dirigidos nuestros productos</span></span></strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">la “competencia” o lo que es lo mismo, a la situación del mercado (que ocurre en el mercado).</span></span></strong></span></span></span></li>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- El <span style="color: red;">“mercado”</span> se encuentra estrechamente relacionado con la gestión profesional del marketing a través de las siguientes <span style="color: red;">“etapas”</span>:</strong></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">1) <span style="color: red;">“Conocimiento”</span>. Investigar y analizar un mercado supone considerar los diferentes nichos de mercado que, una vez agrupados, forman el mercado global, un conocimiento profundo de ellos contribuirá a que se tenga éxito en la gestión.</span></span></strong></span></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcTECj5ZVM6giUr9SSxzL2Km6ujIf5OZJfNPXiyIBSCfn4ksGi4gaA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="168" data-width="300" height="168" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTECj5ZVM6giUr9SSxzL2Km6ujIf5OZJfNPXiyIBSCfn4ksGi4gaA" style="height: 168px; width: 300px;" width="300" /></a></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>2) <span style="color: red;">“Elección de las estrategias”</span>. Una vez segmentado el mercado, se debe<span style="mso-spacerun: yes;"> </span>poner en marcha las diferentes estrategias posibles, de cara a alcanzar los objetivos marcados, adecuarnos a la demanda y mantenernos en una posición estratégica. Para ello desarrollaremos una política de marketing acorde a nuestras posibilidades y objetivos.</strong></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">3) <span style="color: red;">“Implementación”</span>. Para alcanzar los objetivos que la empresa se ha fijado se debe pasar a la acción. Para ello se utilizan las diferentes “variables o herramientas de marketing” que se disponen. </span></span></strong></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> - Hay en el mercado una serie de <span style="color: red;">"variables"</span>:</span></span></strong></span></span></span></div>
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<ul>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">“incontrolables” (competencia, management, cultura, leyes, entorno...) y </span></span></strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">"controlables” (canales elegidos, vendedores, promoción, precios, marca...) que pueden desvirtuar en gran medida los resultados previstos. </span></span></strong></span></span></span></li>
<li><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">Del mix que se realice, con las diferentes variables, se obtendrán las respuestas válidas que se deseen dar al mercado.</span></span></strong></span></span></span></li>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>4) <span style="color: red;">“Control”</span>. En un mercado muy dinámico, cualquier cambio que se produzca, en una o varias variables, puede modificarlo, por lo que el responsable del marketing deberá permanecer atento y efectuar los ajustes necesarios para alcanzar los objetivos marcados.</strong></span></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> <span style="mso-bidi-font-family: Arial;">- <span style="color: red;">“Posicionamiento”</span>, se refiere a lo que se hace con la mente de los probables clientes. </span></span></strong></span></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> - Hay que ubicar el producto en la mente de éstos.</span></span></strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- El enfoque fundamental del posicionamiento no es crear algo nuevo y diferente, sino manipular lo que ya está en la mente; revincular las conexiones que ya existen.</strong></span></span></span></span></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcRXuP7pIvGJa_-sMxYn1ikN31yMCdeE0PK9dJaX2sNi5qpf19MLYw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="204" data-width="247" height="204" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRXuP7pIvGJa_-sMxYn1ikN31yMCdeE0PK9dJaX2sNi5qpf19MLYw" style="height: 204px; width: 247px;" width="247" /></a></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- En <span style="color: red;">“comunicación”,</span> <span style="color: red;"><em>lo menos es más.</em></span> </span></span></strong></span></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> - La mejor manera de conquistar la mente del cliente o de posibles clientes es con un mensaje súper simplificado. Para penetrar en la mente, hay que ajustar y afinar el mensaje. </span></span></strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> - Hay que desechar las ambigüedades, simplificar el mensaje... y simplificarlo cada vez mas hasta causar una impresión duradera.</span></span></strong></span></span></span></span></div>
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- Es un <span style="color: red;">"proyecto de selección"</span>, se tiene que seleccionar el material que tiene más oportunidad de abrirse camino.</strong></span></span></span></span></span></span></div>
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Se debe buscar en la mente del cliente <span style="color: red;">no</span> dentro del producto. </span></span></strong></span></span></span></span><br />
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<span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> - Como sólo una parte mínima del <span style="color: red;">"mensaje"</span> logrará abrirse llegar al destinatario, se debe enfocar en el <span style="color: red;">"receptor"</span> y concentrar en la manera de percepación que tiene la otra persona y <span style="color: red;">no </span>en la realidad del producto.</span></span></strong></span></span> </span></span><br />
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRana5kfyCzXPi5n_KXUEgRNCZKK03lwBCe_EKtDO1xXp5P_fPk" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="54" data-width="83" height="54" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRana5kfyCzXPi5n_KXUEgRNCZKK03lwBCe_EKtDO1xXp5P_fPk" style="height: 54px; width: 83px;" width="83" /></a><img alt="" class="rg_hi" data-height="183" data-width="275" height="183" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSiUi9mbNcbresBZWGQUA_wO1pjeyq4ZShVrF4oc0ZGX0AFKaTY" style="height: 183px; width: 275px;" width="275" /> <img alt="" class="rg_hi" data-height="146" data-width="96" height="146" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRFwUgFoQx-8_gS8sLoMPcsp5mKeivdvr6OI5DyjRB0Qof6Jl47" style="height: 146px; width: 96px;" width="96" /><img class="rg_i" data-src="http://t1.gstatic.com/images?q=tbn:ANd9GcRrOYQi-EqawV7H4aB6zmUy-rZtq0hDLIjw95B9TGUV8zUszHe6kIw_i5Wi" height="125" name="QPpRFl6c9Sq7WM:" onload="google.stb.csi.onTbn(0, this)" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRrOYQi-EqawV7H4aB6zmUy-rZtq0hDLIjw95B9TGUV8zUszHe6kIw_i5Wi" width="98" /></div>
<span style="font-size: x-small;"> </span><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSVTlqX3XrX-zx4IkhcosHs27mOBhY_SUjGsIoTrk1ELA_6LiJT" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><strong></strong></a> </div>
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<strong><span style="color: red;">- Las reglas de la "comunicación" revisten fundamental importancia en el marketing.</span></strong></div>
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<span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span></span></span></span></div>
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<a href="data:image/jpg;base64,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" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a></div>
</div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-8806774529489777772011-11-04T15:52:00.000-07:002011-11-29T14:49:25.468-08:00MARKETING AGRARIO: CONCEPTUALIZACIONES Y OBJETIVOS<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #274e13;"><span style="color: #274e13;">- </span><strong><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;">Las <span style="color: #990000;">“empresas agrarias”</span>, se caracterizan por:</span> </span></strong></span><br />
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<strong><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"> 1) Producir y comercializar productos en mercados de gran transparencia. </span></span></strong></div>
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<strong><span style="color: white;"><span style="color: #993300; mso-bidi-font-family: Arial;"> <span style="color: #274e13;"> 2) Como consecuencia de lo anterior tienen escaso poder de influencia sobre los precios. </span></span></span></strong><br />
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<strong><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"> 3) El mercado en que actúan posee una demanda conocida (parece no necesario un estudio de mercado, dado que la necesidad ya se conoce como existente). </span></span></strong><br />
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<strong><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"> 4) Producen en general productos poco diferenciados (commodities). </span></span></strong><br />
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<strong><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"> 5) El énfasis de las actividades está en la producción, debido a que la venta, en principio, está asegurada (pero al precio de mercado). </span></span></strong><br />
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<span style="color: white;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> - </strong><span style="color: #274e13;"><strong>Estas <span style="color: magenta;">"características"</span> determinan, influyen y limitan el marco de acción del <span style="color: magenta;">“</span><span style="color: magenta;">marketing en el ámbito agropecuario"</span>, pero no impiden que el marketing pueda ser aplicado.</strong></span></span></span><br />
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQ0wfEaVF2Axzq025jV-aeYZihRh7sMRwY-OgG-86RB2IDQNG0y_w" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="224" data-width="225" height="224" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQ0wfEaVF2Axzq025jV-aeYZihRh7sMRwY-OgG-86RB2IDQNG0y_w" style="height: 224px; width: 225px;" width="225" /></a></div>
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<span style="color: white;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> <span style="color: #274e13;"><span style="color: #073763;"> </span><span style="mso-bidi-font-family: Arial;"><span style="color: #073763;">- </span><span style="color: #993300;"><span style="color: #073763;">La</span> <span style="color: magenta;">“comercialización de productos agrarios</span><span style="color: #0b5394;">”, es el proceso que lleva a los productos desde la explotación agraria, hasta el consumidor. </span></span></span></span></strong></span></span></span><br />
<span style="color: white;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300;"><span style="color: #0b5394;"> Este concepto coincide con lo que en los países anglosajones se conoce con el nombre de <span style="color: magenta;">“agricultural marketing”</span> y se centra fundamentalmente en el análisis de las funciones y de las instituciones que actúan en el indicado proceso, así como la intervención del gobierno en el mismo.</span></span></span></span></strong></span></span></span><br />
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<span style="color: #993300; mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300;"> <span style="color: #0b5394;"> </span></span></span></span><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #0b5394;">- La “comercialización” comprende: <em>todas las operaciones que lleva consigo el movimiento de los productos alimenticios y de las materias primas, desde la granja hasta el consumidor final</em> (FAO, 1958).</span></span></strong></span></div>
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<span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> </strong></span></span><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>-<span style="mso-spacerun: yes;"> </span>La <span style="color: magenta;">“comercialización agraria”</span> constituye un proceso que empieza en el momento en que el agricultor toma la decisión de producir un producto agrario para la venta.</strong> (OCDE, 1964). </span></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcRfM31B8GduqmR1Vq7K2SOCXqvcCEs7p0Rvj3QRuNINOs22dktqyw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="225" data-width="225" height="225" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRfM31B8GduqmR1Vq7K2SOCXqvcCEs7p0Rvj3QRuNINOs22dktqyw" style="height: 225px; width: 225px;" width="225" /></a></div>
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<span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> </strong><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- El estudio del <span style="color: magenta;">“marketing agrario”</span> comprende: <em>todas las operaciones y las agencias que las realizan, implicadas en el movimiento de alimentos producidos en la agricultura, materias primas y sus derivados, tales como productos textiles, de las explotaciones agrarias a los consumidores finales y los efectos de tales operaciones sobre agricultores,<span style="mso-spacerun: yes;"> </span>intermediarios y consumidores.</em> </strong><span style="color: #274e13;">(</span></span><span style="color: #274e13; font-size: x-small;">THOMSEN, F.L. Agricultural marketing. Mc Graw Hill Book Company, <state w:st="on"><place w:st="on">New York</place></state>, 1951, citado por CALDENTEY ALBERT, Pedro. DE HARO GIMENEZ, Tomás. Comercialización de Productos agrarios. Mundi Prensa Libros, Editorial agrícola española S.A. V edición, Madrid, 2004, p. 10).</span></span></span></span></span></div>
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<span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> <span style="color: #274e13;">- El <span style="color: magenta;">“marketing”</span> es: <em>el resultado de todas las facilidades económicas en el flujo de bienes y servicios desde</em></span><span style="color: #274e13;"><em> el punto de producción agrícola inicial hasta que están en manos del consumidor</em> </span></strong><a href="http://www.blogger.com/post-create.g?blogID=4338203334798945698#_ftn2" name="_ftnref2" style="mso-footnote-id: ftn2;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;">(</span></span></span></span></span></a><span style="color: #274e13;"><span style="font-size: x-small;">KHOLS, R.L. UHL, J. N. Marketing of agricultural Products. Mc Millan Publisching Company, <state w:st="on"><place w:st="on">New York</place></state>, 1985, citado por CALDENTEY ALBERT, Pedro. DE HARO GIMENEZ, Tomás. Comercialización de Productos agrarios. Mundi Prensa Libros,.. <span lang="EN-GB" style="mso-ansi-language: EN-GB;">Op. Cit. p. 10)</span></span>.</span></span></span></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSjb5RJ97m5ohOnnrrQW3YZvtL7msnzZrVP_VrkRADW87QCv6Ka" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="160" data-width="160" height="160" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSjb5RJ97m5ohOnnrrQW3YZvtL7msnzZrVP_VrkRADW87QCv6Ka" style="height: 160px; width: 160px;" width="160" /></a><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"></span></span></span></span> <span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> </span><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;">- El <span style="color: magenta;">“marketing”</span>, en general, traducido como <span style="color: magenta;">“mercadeo”</span>, es el aprovechamiento del conocimiento a fin de utilizar las “oportunidades comparativas” de la empresa a través de la comunicación con los eventuales clientes.</span></span></strong></span></span></span></div>
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<span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - El <span style="color: magenta;">“marketing”</span>, se trata de la herramienta más empleada para que se gaste el dinero en un producto y no en otro, para que los consumidores se sientan identificados con una marca determinada y para que siempre se encuentre esa marca identificatoria, cualquiera se la actividad que se haga y aunque el tiempo siga pasando. </strong></span></span></span></span></div>
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style="cursor: move;" unselectable="on" width="249" /></strong><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"></span></span></span></span></div>
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<span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> <span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">- Para <personname productid="la American Marketing" w:st="on">la <span style="color: magenta;">American Marketing</span></personname><span style="color: magenta;"> Association</span>: <em>“Marketing es la realización de actividades empresariales que dirigen el flujo de bienes y servicios del productor al consumidor o usuario”</em>. Más adelante la misma Asociación Americana de Marketing propone la definición: <em>“Marketing es el proceso de planificación y ejecución de la concepción, fijación de precio, promoción y distribución de los productos (bienes, servicios, ideas) para crear intercambios que satisfagan los objetivos de los individuos (consumidores) y las organizaciones (empresas y otros entes)”</em> (<span style="font-size: x-small;">AMERICAN MARKETING ASSOCIATION (AMA). Marketing Definitions. A Glossary of Marketing Terms. Committee on Definitions of the A.M.A. Chicago, 1960).</span> </span></span></strong></span></span></span></span></div>
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<span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"> - Se trata de unas definiciones entroncadas con los intercambios estrictamente empresariales, y que más adelante se vieron ampliadas a diversos entes (Administraciones Públicas, partidos políticos, ONGs, etc.).</span></span></strong></span></span></span></span></div>
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<span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><strong> - KOTLER (1974) propone la definición: <em>“Marketing es el conjunto de actividades humanas dirigidas a facilitar y realizar intercambios”</em> (<span style="font-size: x-small;">KOTLER, Philip. Dirección de Mercadotecnia. Análisis, Planeación y Control, 2ª en español, Ed. Diana, México, 1974, p. 20).</span> </strong></span></span></span></span></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTvApoPhd9j-1qX8MorZO04zt6rp-79X4cmik461jmAXaId21fkcg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a></div>
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><strong> - KOTLER (1976) había modificado su anterior definición proponiendo: <em>“Marketing es la actividad humana dirigida a satisfacer necesidades y deseos a través del proceso de intercambio”</em>, a la que se acercó LAMBIN (1988) (<span style="font-size: x-small;">LAMBIN, J.J. Marketing estratégico, 2ª Edición, McGraw-Hill, Madrid, 1993)</span></strong><strong> y completó con sus sistemas de pensamiento y acción que se verán a continuación. </strong></span></span></div>
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<tr><td style="text-align: center;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQEsZxpIcOnMshzohUeDAF9dBw3DoT5F2Svso1LlZhIxHowe8LA" imageanchor="1" style="clear: right; cssfloat: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" class="rg_hi" data-height="183" data-width="276" height="183" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQEsZxpIcOnMshzohUeDAF9dBw3DoT5F2Svso1LlZhIxHowe8LA" style="height: 183px; width: 276px;" width="276" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #274e13;"><strong>Philip KOTLER</strong></span></td></tr>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><strong> - Más adelante, otra vez KOTLER (1992) modifica el alcance del marketing introduciendo el “aspecto social”, con implicaciones no tan solo empresariales sino relacionadas con otros entes socioeconómicos o sociopolíticos. Propone la definición: “<em>Marketing es un proceso social y empresarial a través del cual individuos y grupos obtienen lo que necesitan y desean, creando, ofreciendo e intercambiando productos con valor para otros”</em> </strong><span style="font-size: x-small;">(KOTLER, Philip. Dirección de Marketing, 7ª ED. , <place w:st="on"><city w:st="on">Practice-Hall</city>, <state w:st="on">Madrid</state></place>, 1992)</span><strong>; sobre ello destaca KOTLER (1992): “... proceso que supone análisis, planificación, gestión y control; que cubre ideas, bienes y servicios; que descansa en el concepto de intercambio y cuyo objetivo es producir satisfacción a las partes implicadas”. </strong></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><strong> - Este último autor se había apoyado en la última definición de <personname productid="la American Marketing" w:st="on">la American Marketing</personname> Association (AMA, 1985) que decía: <em>“Marketing es el proceso de planificación y ejecución de la concepción, fijación del precio, promoción y distribución de las ideas, bienes y servicios para crear intercambios que satisfagan los objetivos de los individuos y de las organizaciones”</em> </strong><span style="font-size: x-small;">(AMERICAN MARKETING ASSOCIATION (AMA). Marketing Definitions. A Glossary of Marketing Terms. Committee on Definitions of the A.M.A. Chicago, 1960).</span><span style="font-size: x-small;"> </span></span></span></div>
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<a href="http://www.sagepub.com/upm-data/product/18020_Kotler_Social_Marketing_3e_72ppiRGB_150pixw.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="185" id="il_fi" src="http://www.sagepub.com/upm-data/product/18020_Kotler_Social_Marketing_3e_72ppiRGB_150pixw.jpg" style="padding-bottom: 8px; padding-right: 8px; padding-top: 8px;" width="150" /></a></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"> <span style="color: #274e13;"><strong>- </strong><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><strong>Y más adelante KOTLER (1997) en su libro, propone esta otra definición: <em>“Marketing es un proceso social y empresarial (de gestión) por el cual individuos y grupos obtienen lo que necesitan y requieren a través de la creación, oferta e intercambio de productos con valor para otros”</em>, casi idéntica a su última definición.</strong></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><strong> - Pero KOTLER (1997) añade y clarifica: “...esta definición descansa sobre los siguientes conceptos clave: </strong></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><strong>necesidades</strong></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><strong>requerimientos y demandas</strong></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><strong>productos (bienes, servicios e ideas)</strong></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><strong>valor, coste y satisfacción</strong></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><strong>intercambios y transacciones</strong></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><strong>relaciones y redes de trabajo y operaciones</strong></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><strong>mercados</strong></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><strong>agentes comerciales y perspectivas”</strong> <span style="font-size: x-small;">(KOTLER, Philip. Marketing Management. Analysis, Planning, Implementation, and Control, 9ª edición, Editorial Prentice- Hall International. USA, 1997).</span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"></span></span></span></span> <span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"> <strong> </strong></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><strong>- Otras definiciones interesantes son las de Ray COREY</strong>: <em><strong>“El marketing consiste en todas aquellas actividades por las cuales una empresa se adapta al entorno de manera creativa y con aspiración de beneficio”.</strong></em> </span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"> <strong>- Para Peter DRUCKER:</strong> <em><strong>“El marketing, básicamente no puede considerarse como una función separada. Es lo más importante de una actividad de negocios u organización desde el punto de vista de su resultado final, esto es, desde el punto de vista del consumidor o usuario. Los sucesos en dicha actividad de negocios u organización no están determinados por el productor, sino por el consumidor o usuario”</strong></em>. </span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: black;"> </span><span style="color: #274e13;"> <strong>- En estas últimas definiciones se pone de relieve:</strong></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><strong> el carácter <span style="color: magenta;">“sistémico y estratégico”</span> del marketing</strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><strong>su integración instrumental para la obtención del conjunto valor y satisfacción del consumidor y </strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><strong>la focalización de la actividad empresarial o socioeconómica hacia los intereses, necesidades, requerimientos y deseos del mismo. </strong></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><strong> - Una definición de autor anónimo contenida en KOTLER (1997) propone: <em>“Las acciones de marketing convierten necesidades sociales (de conjuntos de individuos) en oportunidades de beneficio”.</em></strong></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><strong><em> </em><span style="mso-bidi-font-family: Arial;">- El <span style="color: magenta;">“marketing empresarial”</span>: es el <em>“conjunto de objetivos, estrategias y tácticas aplicables en la empresa, decididas en base al análisis del entorno (demográfico, tecnológico, medioambiental, sociopolítico-normativo, sociocultural, económico), del estudio de foros de mercado y del contexto competitivo, al estudio y análisis de los gustos, necesidades, requerimientos, hábitos, deseos y expectativas de los consumidores respecto bienes, servicios e ideas, y que supondrá desde la concepción y determinación de los productos, hasta decisiones sobre el grupo de variables de producto, precio, distribución y promoción-impulsión-comunicación, con el fin de satisfacer plenamente al consumidor y generar el máximo buen resultado para la empresa”.</em></span></strong></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="color: black;"><span style="mso-bidi-font-family: Arial;"> </span></span></span><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong>- Se trata de: </strong></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong>identificar mercados y posibilidades </strong></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong>identificar necesidades y deseos</strong></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong>provocar esas necesidades</strong></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong>justificar nuestros caprichos</strong></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>transformar toda esa información en actividades, servicios o productos. </strong></span></span></span></span></span></span></span></span> </div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"> </span><span style="color: #274e13;"><strong>- Los términos <span style="color: magenta;">“comercialización y marketing”</span>, tal como expresan los profesores CALDENTEY, HARO, TITOS y BRIZ, son utilizados con significados muy variables según los distintos países e idiomas, y según los diferentes autores de cada país. </strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span></span></span></span></span></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRSLIu8xIbOkqmegpS-kaDt8RFM7v_t7NXsDSYIMWKXWFLFJrxjcQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="168" data-width="115" height="168" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRSLIu8xIbOkqmegpS-kaDt8RFM7v_t7NXsDSYIMWKXWFLFJrxjcQ" style="height: 168px; width: 115px;" width="115" /></a><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - El concepto inicial es de origen anglosajón y procede de Estados Unidos a final del siglo pasado. Parece que tuvo su origen en la agricultura, naciendo de esta forma el término <span style="color: magenta;">“agricultural marketing”</span> </strong>(<span style="font-size: x-small;">CALDENTEY, P.; HARO, T.; TITOS, A.; BRIZ, J. Marketing agrario. Editorial Mundi-Prensa libros, S.A. 1994)</span>. </span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span></span></span></span></span></span><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- El concepto respondía a las peticiones de asesoramiento realizadas por los agricultores norteamericanos respecto a la forma de vender sus productos agrarios y se desarrolló en las Facultades de Agricultura y Universidades de aquel país (Land-Grant Colleges, Land-Grant Universities), ocupándose sobre todo de aspectos macroeconómicos y descriptivos tales como funciones e instituciones de los mercados, tipificación y presentación de los productos, regulación de mercados, capacidad de contratación, centros de contratación, descripción de los contratos, etc.</strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- A medida que fue pasando el tiempo se desarrolló en <span style="color: magenta;">Estados Unidos</span> el concepto de “marketing”, sin renombre agrario. Con ello se planteó un nuevo concepto con una referencia fundamental a las actividades comerciales a nivel de empresa, en general de la gran empresa, o sea sin considerar la empresa agraria (aunque sin precisar su exclusión).</strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> <span style="mso-bidi-font-family: Arial;">- En <span style="color: magenta;">España</span> se introdujo dicho concepto principalmente a partir de los años cincuenta, con el mismo significado que en Estados Unidos, utilizándose el término sin traducir, o bien algunos autores lo han traducido por <span style="color: magenta;">“mercadotecnia”</span> o por <span style="color: magenta;">“mercadeo”</span>. </span></span></strong></span></span></span></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcTJYSO4aNJqKUH65uvUVn5KwIlkyZw8ef6_A5EI_iXA5obOT-xP" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="132" data-width="176" height="132" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTJYSO4aNJqKUH65uvUVn5KwIlkyZw8ef6_A5EI_iXA5obOT-xP" style="height: 132px; width: 176px;" width="176" /></a><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"></span></span></strong></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: black;"><strong><span style="mso-bidi-font-family: Arial;"> <span style="color: #274e13;"> </span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">- En <span style="color: magenta;">España</span> se había utilizado más comúnmente el término <span style="color: magenta;">“comercialización de productos agrarios”</span> y se ha ido introduciendo como sinónimo del concepto antes definido como <span style="color: magenta;">“agricultural marketing”</span>. </span></span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- En lo que respecta a los <span style="color: #990000;">"productos agrarios"</span>, la <span style="color: #990000;">"tendencia hasta la actualidad"</span>, en todo el mundo, ha sido ampliar el concepto anterior en el sentido de incluir junto:</span></span></strong></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> a los aspectos “macroeconómicos” del planteamiento inicial tradicional </span></span></strong></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;">también los aspectos “microeconómicos”, o sea, todas las actividades comerciales de la empresa, funciones, operaciones, gestión, etc., aplicadas a los productos agrarios y agroalimentarios.</span></span></strong></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"> </span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- A partir de la última <span style="color: magenta;">Revolución Industrial</span> es cuando realmente nace el <span style="color: magenta;">marketing moderno</span>. </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong>- Desde los <span style="color: magenta;">años 20 del siglo XX</span>, el marketing se centra en colaborar en el crecimiento y buenos resultados de las empresas productoras y se asocia con el conjunto de actividades desarrolladas por las empresas y por los vendedores, o empresas especializadas en comercio, para mejorar el flujo de mercancías desde el productor al consumidor</strong> (</span><span style="font-size: x-small;">QUINTANA MARTINEZ, Onexy. Marketing agroalimentario y globalización. Algunas reflexiones pertinentes. <a href="http://www.monografias.com/trabajos82/marketing-agroalimentario-y-globalizacion/marketing-agroalimentario-y-globalizacion2.shtml">http://www.monografias.com/trabajos82/marketing-agroalimentario-y-globalizacion/marketing-agroalimentario-y-globalizacion2.shtml</a>).</span></span></span></span></span></span></span></span></span></span></div>
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<a href="http://t2.gstatic.com/images?q=tbn:ANd9GcS4Hn1NUEQSns3n-rWNYJr-FWE5GSqrbq2efJf9LC4bKsKMm_nW" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="166" data-width="304" height="166" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcS4Hn1NUEQSns3n-rWNYJr-FWE5GSqrbq2efJf9LC4bKsKMm_nW" style="height: 166px; width: 304px;" width="304" /></a></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="font-size: x-small;"> <span style="color: #274e13;"><strong> </strong></span></span></span><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><strong>- Dentro de la <span style="color: magenta;">"definición del marketing"</span> hay dos subgéneros:</strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: magenta;">“Marketing estratégico”</span>. Mediante el cual se identifica las necesidades de los clientes potenciales o clientes existentes basándose en los beneficios que el usuario va a obtener de estos servicios y que no son siempre beneficios físicos sino también psicológicos, relacionales etc. </strong></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: black;"><span style="color: #274e13;"><strong><span style="color: magenta;">“Marketing operacional”</span>. Identificado el cliente y lo que se va a poner a su alcance. Se<span style="mso-spacerun: yes;"> </span>debe determinar cómo se lo va a mostrar, cómo se lo va a convencer de que realmente necesita realizar esa actividad o utilizar ese servicio y que precio se va a poner a ese servicio, o sea cómo se lo va a comercializar.</strong></span> </span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> identificar</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>descubrir</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>conocer y </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>aprovechar las necesidades de los clientes a fin de satisfacerlas de la manera más conveniente para la empresa.</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - Los <span style="color: magenta;">“factores”</span> a considerar en una correcta acción de marketing a fin de asegurar su eficacia son: </strong></span></span></span></span></span></span></span></span></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQ-2q79eHXdnsiOdcinUCzk99gIcK4Nk04qfdvrQmeXmCPXqkeP" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="202" data-width="159" height="202" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQ-2q79eHXdnsiOdcinUCzk99gIcK4Nk04qfdvrQmeXmCPXqkeP" style="height: 202px; width: 159px;" width="159" /></a><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 1) Procesos básicos del marketing. </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong></strong></span></span></span></span></span></span></span></span></span></span> </div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 2) Factores determinantes del marketing. </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 3) Estímulos principales del marketing. </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong></strong></span></span></span></span></span></span></span></span></span></span> </div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 4) Análisis del mercado. </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 5) Posicionamiento. </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 6) Packaging o envase. </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 7) Marketing estratégico. </strong></span></span></span></span></span></span></span></span></span></span></div>
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<strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"> 8) Promoción y Publicidad. <img alt="" class="rg_hi" data-height="118" data-width="302" height="118" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcS1dlTEBONe-2amRfYSJhqOvfeFZx4ASWugIukcFUgPkId9997C" style="height: 118px; width: 302px;" width="302" /></strong><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> 9) Ciclo de Vida del producto.</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> </strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;">- La</span> <span style="color: magenta;">“función del marketing en la actividad empresarial”</span> <span style="color: #274e13;">surge ante la necesidad de definir un <span style="color: magenta;">“negocio”</span>, o sea cuál es la razón de ser y cuál es la necesidad de los consumidores que nuestro producto satisface. Para ello, se<span style="mso-spacerun: yes;"> </span>necesita saber cuáles son las necesidades más frecuentes que satisfacen los clientes cuando compran un producto.</span></span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #274e13;"><strong><span style="color: #993300; mso-bidi-font-family: Arial;"> </span></strong><span style="mso-bidi-font-family: Arial;"><strong>- Es muy frecuente que lo empresarios no tengan claro qué es lo que venden. Muchas veces parece que no tiene importancia preguntarse qué vendemos. Evidentemente, todos los vendedores conocen los productos que ofrecen a los consumidores. Pero no necesariamente conocen que buscan los consumidores en nuestros productos.</strong></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"> </span></span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">- En la mayoría de los casos, los compradores consumen algo (o mucho) mas que el producto en si. Los productos contienen algunos elementos adicionales (que los empresarios deben aprender a identificar) que los hacen más atractivos: categorías, cualidades, servicio, entre otros.</span></span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- Hay <span style="color: magenta;">“cualidades”</span> que son las necesidades ocultas de los clientes. Si uno es realmente capaz de determinar que es lo que realmente compran o desean comprar sus clientes, estará en condiciones de ofrecerles lo que demandan, pero muchas veces no es tan evidente determinar que compran inclusive para los mismos consumidores.</strong></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">- Para definir un negocio se debe determinar las necesidades ocultas que los consumidores satisfacen cuando compran los productos, es entonces cundo se<span style="mso-spacerun: yes;"> </span>debe preguntar que posibilidades se tiene de cumplir con los clientes.</span></span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>- Determinar que es lo que quieren los <span style="color: magenta;">“clientes”</span> y que es lo que se les ofrece o vende no es tan fácil pero el marketing ayuda bastante para averiguarlo.</strong></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;">- Una empresa averigua primero que es lo que quiere el cliente para después producirlo. </span></span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> En ese objetivo el marketing se apoya en otras disciplinas como la economía (especialmente la microeconomía); las llamadas ciencias del comportamiento como la psicología, la sociología y la antropología cultural, y en la estadística.</strong></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> <span style="mso-bidi-font-family: Arial;">- Entre los <span style="color: purple;">“estímulos principales de las ventas”</span> el marketing señala cinco de ellos como primordiales: </span></strong></span></span></span></span></span></span></span></span></div>
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<a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRmoM2d4jZFrnygy_mmit4thDHyYlCNRrO_7mKZXP37r1pefFv-Sw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="186" data-width="272" height="186" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRmoM2d4jZFrnygy_mmit4thDHyYlCNRrO_7mKZXP37r1pefFv-Sw" style="height: 186px; width: 272px;" width="272" /></a><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> <span style="color: purple;"> 1) el precio</span></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: purple;"> </span></strong></span></span></span></span></span></span></span></span><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: purple;">2) producto</span></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: purple;"> 3) envase o package</span></strong></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: purple; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: purple;"> 4) promo</span></strong></span></span></span></span></span></span></span></span><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: purple; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: purple;">ción. </span></strong></span></span></span></span></span></span></span></span></div>
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<strong><span style="color: purple;"> 5) distribución (place).</span></strong></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="mso-bidi-font-family: Arial;"> </span></strong></span></span></span></span></span></span></span></span><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> <span style="mso-bidi-font-family: Arial;">- Es necesario: </span></strong></span></span></span></span></span></span></span></span></div>
<ul style="text-align: left;">
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #783f04; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong>conocer el mercado</strong></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #783f04; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong>las necesidades del mercado</strong></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #660000;"><strong>es decir de los consumidores. Son las que dan la pauta para poder definir mejor que es lo que se va a vender y a quienes así como dónde y como se hará.</strong></span></span></span></span></span></span></span></span></span></span></span></div>
</li>
</ul>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #660000;"><span style="color: #993300; mso-bidi-font-family: Arial;"> <span style="color: #274e13;"><strong>- Los <span style="color: magenta;">“objetivos” y “estrategias”</span> forman el corazón del <span style="color: magenta;">“Plan de Marketing”</span>. </strong></span></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #660000;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - Los <span style="color: magenta;">“objetivos”:</span> <em>describen qué debe conseguirse para lograr la previsión de ventas.</em></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #660000;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><em> - </em>Las <span style="color: magenta;">“estrategias”: </span> <em>describen cómo deben enlazarse los objetivos.</em></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcQyAOloNLxJDtWKcFWXUxD_T_N7Drb7_2MuwRC0jiadBKN7pUXiaQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="223" data-width="226" height="223" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQyAOloNLxJDtWKcFWXUxD_T_N7Drb7_2MuwRC0jiadBKN7pUXiaQ" style="height: 223px; width: 226px;" width="226" /></a><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"></span><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - Los <span style="color: magenta;">“objetivos y estrategias”</span> se desarrollan:</strong></span></span></span></span></span></span></span></span></span></span></div>
</div>
<ul style="text-align: left;">
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> revisando las previsiones de ventas</strong></span></span></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>el mercado objetivo</strong></span></span></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>los problemas y </strong></span></span></span></span></span></span></span></span></span></span></div>
</li>
<li><div style="text-align: justify;">
<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong>las oportunidades. </strong></span></span></span></span></span></span></span></span></span></span></div>
</li>
</ul>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - Hay que tener presente que aunque esta sección no necesita mucho esfuerzo en cuanto a búsqueda de información o cálculos, sí se requiere mucho tiempo de reflexión. Aquí se marca la diferencia de la empresa; las ideas innovadoras resultan importantes en este punto.</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #660000;"><span style="color: #993300; mso-bidi-font-family: Arial;"> <span style="color: #274e13;"><strong> </strong></span></span></span><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong>- Un “objetivo de marketing” indica algo que debe lograrse. </strong></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #660000;"><span style="color: #993300; mso-bidi-font-family: Arial;"> <strong><span style="color: #783f04;">- Diferenciar objetivos de estrategias no es siempre fácil, es una fuente de confusión muy usual, incluso para personas de empresa. </span></strong></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> <span style="color: #274e13;"> </span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> - Para diferenciar ambos conceptos hay que tener en cuenta que un objetivo de marketing debe: </span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> <span style="color: #274e13;">1) ser especifico</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"> </span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"> <strong> <span style="color: #274e13;">2) ser medible</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"> <span style="color: #274e13;"><strong> 3) referirse a un periodo de tiempo limitado</strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> <span style="color: #274e13;"> 4) afectar el comportamiento del mercado objetivo.</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"> <span style="color: #274e13;"><strong>- Los <span style="color: magenta;">“objetivos de marketing”</span> deben referirse al mercado objetivo y tendrán en cuenta el comportamiento; pudiendo dividirse por tanto en dos categorías: </strong></span></span></span></span></span></span></span></span></span></span><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong>1) usuarios actuales, 2) nuevos. </strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> Dentro de cada uno de ellos pueden idearse varios objetivos.</strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #993300; mso-bidi-font-family: Arial;"> </span><span style="color: #993300; mso-bidi-font-family: Arial;">- En los <span style="color: magenta;">“usuarios actuales”</span>, los objetivos básicos son: </span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> a) retener los actuales usuarios, tanto desde el punto de vista del número de usuarios como de compras realizadas</strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> b) incrementar las compras de los usuarios actuales, consiguiendo más compras en un periodo de tiempo, vendiendo más cantidad de producto o vendiendo productos con más margen de beneficio.</strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #993300; mso-bidi-font-family: Arial;"> </span><span style="color: #993300; mso-bidi-font-family: Arial;">- En los <span style="color: magenta;">“nuevos usuarios”</span>, sus objetivos básicos son: </span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> a) incrementar el número de nuevos clientes y </strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> </strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> b) conseguir la fidelidad de los nuevos clientes.</strong></span></span></span></span></span></span></span></span></span></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcR8-iVKmrZMFaPF3cWNf6m4IKkaKvPRAXhs9bLO83TKWZl6wV0U" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="165" data-width="232" height="165" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcR8-iVKmrZMFaPF3cWNf6m4IKkaKvPRAXhs9bLO83TKWZl6wV0U" style="height: 165px; width: 232px;" width="232" /></a></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #993300; mso-bidi-font-family: Arial;"> </span><span style="color: #993300; mso-bidi-font-family: Arial;">-<span style="color: #274e13;"> Para <span style="color: magenta;">"desarrollar los objetivos de marketing"</span> hay que revisar: </span></span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> 1) los </span><span style="color: magenta;">objetivos de ventas</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"> <strong> 2) el <span style="color: magenta;">mercado objetivo</span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> </strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> <span style="color: #274e13;"> 3) los problemas y las oportunidades. </span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13; font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong> <span style="color: #274e13;">Este análisis proporciona las “líneas maestras” para construir objetivos de marketing realistas.</span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #993300; mso-bidi-font-family: Arial;"> </span><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;">- Los <span style="color: magenta;">“objetivos de ventas”</span>: éstos determinan los parámetros necesarios para definir los objetivos de marketing. Hay que revisar las razones por las que se estimaron los objetivos de ventas a la baja o se han mantenido. </span></span></strong></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong> - Los <span style="color: magenta;">"motivos"</span> para establecer objetivos a la baja quizás se encuentren en una lata competencia, en perdida de clientes o por razones coyunturales. Todos los motivos encontrados deben tenerse en cuenta a la hora de fijar objetivos de marketing.</strong></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><strong><span style="color: #274e13;"> </span><span style="color: #274e13;"><span style="color: #993300; mso-bidi-font-family: Arial;">- El <span style="color: magenta;">“mercado objetivo”</span>: es la fuente de información precisa para fijar objetivos de ventas, tanto para los usuarios existentes como para los nuevos. Todo objetivo de marketing hará referencia al comportamiento del mercado, por lo que es fundamental su estudio.</span></span></strong></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #993300; mso-bidi-font-family: Arial;"> </span><span style="color: #993300; mso-bidi-font-family: Arial;">- Los <span style="color: magenta;">“problemas y oportunidades”</span>: son fundamentales para establecer los objetivos de marketing. Resolviendo los problemas o explotando las oportunidades obtendremos las ideas básicas para plantear los objetivos de marketing.</span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #993300; mso-bidi-font-family: Arial;"> </span><span style="color: #993300; mso-bidi-font-family: Arial;">- Formular <span style="color: magenta;">“objetivos racionalmente”</span>: teniendo en cuenta todos los factores descritos en los pasos anteriores se llega al punto de definir los objetivos de marketing. Hay que ser lógico y racional; por ejemplo, no se puede pretender fijar unos objetivos de marketing que sean compatibles con el mercado objetivo.</span></strong></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #993300; mso-bidi-font-family: Arial;"> </span><span style="color: #993300; mso-bidi-font-family: Arial;">- Típicamente se establecen <span style="color: magenta;">“objetivos a corto y largo plazo”</span>. Los objetivos de marketing reflejan las diferencias entre los diversos tipos de empresas. Una empresa que se dedica a la venta por menor, una empresa con productos masivos, una empresa que comercializa a otras empresas, tendrán necesariamente objetivos de marketing muy diferentes.</span></strong></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #274e13;"><span style="font-size: x-small;"><span style="mso-bidi-font-family: Arial;"><span style="font-size: small;"><span style="color: #274e13;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #993300; mso-bidi-font-family: Arial;"><span style="color: #274e13;"><strong><span style="color: #993300; mso-bidi-font-family: Arial;">- Abundante es la <span style="color: magenta;">bilibografía</span> referida a <span style="color: magenta;">"marketing"</span>.</span></strong></span></span></span></span></span></span></span></span></span></span></span></span></div>
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</div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-7101757311062199322011-11-04T08:13:00.000-07:002011-11-04T16:41:48.118-07:00INSTRUMENTOS QUE HACEN A LA CALIDAD TOTAL Y SEGURIDAD EN LOS AGRONEGOCIOS<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcQqMaRPRVdXe_r2HIMDlZAYebufxHybBbqofU6z3N1XTsdMmRALVg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="178" data-width="180" height="178" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQqMaRPRVdXe_r2HIMDlZAYebufxHybBbqofU6z3N1XTsdMmRALVg" style="cursor: move; height: 178px; width: 180px;" unselectable="on" width="180" /></a><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcRat_h6B4asoZDIfIwgtwWqcB0AZ798ItWFJOXZtw0yQHX3490sXA" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="167" data-width="176" height="167" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRat_h6B4asoZDIfIwgtwWqcB0AZ798ItWFJOXZtw0yQHX3490sXA" style="height: 167px; width: 176px;" width="176" /></a> <span style="color: purple;"> <strong><span style="color: #993300;"><span style="color: purple;">- U</span></span><span style="color: #993300; mso-bidi-font-weight: bold;"><span style="color: purple;">na empresa, que aspire a competir en los mercados de hoy, deberá tener como objetivo primordial<span style="mso-spacerun: yes;"> </span>la búsqueda y aplicación de un sistema de </span><span style="color: magenta;">“aseguramiento de la calidad de sus productos”</span><span style="color: purple;">. </span></span></strong></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQsZh7xTNiKGEqQc3L-9Px7DWNvtJef5-KbbESTW5lqld1R1FiMAw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><strong><span style="color: purple;"><span style="color: #993300; mso-bidi-font-weight: bold;"><span style="color: purple;"> </span></span><span style="color: #993300; mso-bidi-font-weight: bold;"><span style="color: purple;">- Contar con ese sistema, no implica únicamente la obtención de un certificado de registro de calidad, sino que a su vez, forma parte de una <span style="color: magenta;">"filosofía de trabajo"</span>, que aspire a que la <span style="color: magenta;">"calidad"</span> sea</span> <span style="color: purple;">un elemento presente en todas sus actividades, en todos sus ámbitos y sea un modo de trabajo y una herramienta indispensable para mantenerse competitiva.</span></span></span></strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQJAq-vdyUY0Q1dMu7cBbqgbcBRr5hUuH7LBsNHrpFmcHxM6sepblXNz0AD5A" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="rg_i" data-src="http://t2.gstatic.com/images?q=tbn:ANd9GcQJAq-vdyUY0Q1dMu7cBbqgbcBRr5hUuH7LBsNHrpFmcHxM6sepblXNz0AD5A" height="117" name="mpYeI8PuQogE0M:" onload="google.stb.csi.onTbn(0, this)" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQJAq-vdyUY0Q1dMu7cBbqgbcBRr5hUuH7LBsNHrpFmcHxM6sepblXNz0AD5A" style="margin-top: 0px;" width="179" /></a><strong><span style="color: purple;"><span style="color: #993300; mso-bidi-font-weight: bold;"></span></span></strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><strong><span style="color: purple;"><span style="color: #993300; mso-bidi-font-weight: bold;"> </span><span lang="ES-TRAD" style="color: #993300;">- </span></span></strong><span lang="ES-TRAD" style="color: #993300; font-size: 11pt;"><span style="color: purple; font-size: small;"><strong>La <span style="color: magenta;">“calidad”</span> no solo es una cuestión de los <span style="color: magenta;">"consumidores"</span> sino también de los <span style="color: magenta;">"productores”</span></strong></span> <span style="color: purple;">(<span style="font-size: x-small;">VISCARDINI DONÁ, Wilma. Intervento en la seduta del 24 de Novembre 1.992 della VI Giornate camerti di diritto agrario comunitario, <b style="mso-bidi-font-weight: normal;">in </b>CAPIZZANO, Ezio. Diritti fondamentali qualitá dei prodotti agricoli e tutela del consumatore. Atti dell VI Giornate camerti di diritto agrario comunitario. Camerino, 23-24 Novembre- Granada, 27-28 Novembre- Bruxelles, 4 Dicembre 1.992, Universitá degli Studi di Camerino. Facoltá di Giurisprudenza. Centro interuniversitario per lo studio del Diritto Agrario comuntario e Regionale. VI 1.992-1.993. Camerino, Ottobre 1.993.<span style="mso-spacerun: yes;"> </span>p. 227)</span>, <strong>comerciantes, empresarios industriales,<span style="mso-spacerun: yes;"> </span>ya que se necesita conservar la calidad, el buen nombre de la empresa o negocio. </strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-TRAD" style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong> - Están en juego todos los intereses de:</strong></span></span></div><ul style="text-align: left;"><li><div style="text-align: justify;"><span lang="ES-TRAD" style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong>los productores <img alt="" class="rg_hi" data-height="36" data-width="140" height="36" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTrHiVrdW5oEvLhLl4LDMK6B7LU4pIS31HOJnlE98nPyGk0IMKelA" style="height: 36px; width: 140px;" width="140" /></strong></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-TRAD" style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong>distribuidores</strong></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-TRAD" style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong>consumidores</strong></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-TRAD" style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong>comerciantes, etc. y </strong></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-TRAD" style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong>también el interés público por la salud y por cierto el interés general para la protección del medio ambiente.</strong></span></span></div></li>
</ul><div style="text-align: justify;"><span style="color: purple;"><strong><span lang="ES-TRAD" style="color: #993300; font-size: 11pt;"> </span><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;"><span style="color: purple;">- L</span></span></strong><span style="color: #993300; font-size: 11pt;"><strong><span style="color: purple;">a “calidad alimentaria”, se constituye en un elemento fundamental para el logro de la competitividad en los “agronegocios alimentarios”. Y, esa búsqueda de la calidad, debe efectuarse a lo largo y lo ancho de la cadena alimentaria, noción que se presenta mas acotada que la de los</span> <span style="color: purple;">agronegocios</span></strong><span style="color: purple;"> <span style="font-size: x-small;">(Véase: VICTORIA, María Adriana. “Hacia un derecho de los agronegocios?<span style="mso-spacerun: yes;"> </span>XII Congreso Español y II Internacional de Derecho Agrario: “Tendencias actuales en el marco regulatorio de la actividad agraria, del sector agroalimentario y del desarrollo rural”, Universidad Politécnica de Valencia, 17 y 18 de diciembre de 2.009, Valencia, España).</span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQb_L7Irc7JRKj55gSEgdB5tgz4alKQDtrVWRbUXFL0Ro_GvRM2" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="144" data-width="160" height="144" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQb_L7Irc7JRKj55gSEgdB5tgz4alKQDtrVWRbUXFL0Ro_GvRM2" style="height: 144px; width: 160px;" width="160" /></a><span style="color: #993300; font-size: 11pt;"></span> </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="color: black; font-size: x-small;"> <span style="color: #741b47;"><strong> </strong></span></span></span><span style="color: purple;"><span style="color: #993300;"><strong><span style="color: purple;">- L</span></strong></span><span style="color: #993300; font-size: 11pt;"><strong><span style="color: purple;">a <span style="color: magenta;">"base técnica de la calidad"</span> es dinámica, en constante evolución, sigue los pasos del desarrollo científico, la técnica y prácticas recogidas. Ciencia puesta de manifiesto en normas técnicas de carácter internacional, las que luego son adoptadas por los distintos bloques económicos (UE, Mercosur)</span><span style="color: purple;"> y con ello, por los estados que los componen, para facilitar la libre circulación y la transparencia de las reglas de aplicadas a los agronegocios, las que muchas veces van mas allá de los lugares de la producción primaria. </span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #741b47;"><span style="color: #993300; font-size: 11pt;"><strong> </strong><span style="color: black;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: purple;"><strong>- </strong></span></span><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: purple;"><strong>La <span style="color: magenta;">“calidad”</span>, es un término polifacético, el que entre otros significados <em>“abarca el conjunto de las propiedades y características de un producto o de un servicio que le confiere </em></strong></span><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: purple;"><strong><em>aptitud para satisfacer necesidades explícitas o implícitas”</em>, concepto brindado desde la ciencia y la técnica (<span style="font-size: x-small;">ISO 8402 de 1.986)</span>.</strong></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #741b47;"><span style="color: #993300; font-size: 11pt;"><span style="color: black;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: purple;"><strong> Siguiendo este concepto, se señaló, en un sentido amplio que: <em>“la </em></strong></span><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: purple;"><strong><em>calidad es la totalidad de los atributos de un producto o de un servicio que concurren en su capacidad de satisfacer las exigencias de los </em><span style="color: purple;"><em>consumidores</em> </span></strong></span><span style="color: purple;"><span style="font-size: x-small;">(<span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">LLOMBART BOSCH, Desamparados. “Dos interpretaciones del concepto de calidad a través de las disposiciones de la Unión Europea", in Régimen jurídico de la seguridad y calidad de la producción agraria,<span style="color: purple;"> <span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">X Congreso nacional de Derecho Agrario, Logroño, España, 8 y 9 de octubre de 2.001, editado por el Gobierno de <personname productid="La Rioja" w:st="on">La Rioja</personname>, Consejería de Agricultura, Ganadería y Desarrollo Rural, Logroño, <personname productid="La Rioja" w:st="on">La Rioja</personname>, España, 2.002, </span>p. 215</span>). </span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #741b47;"><span style="color: #993300; font-size: 11pt;"><span style="color: black;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: purple;"><span style="font-size: x-small;"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> </span></span></span></span></span></span></span></span></span><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><strong>- El <span style="color: magenta;">"índice de satisfacción de los consumidores"</span>, está estrechamente ligado al <span style="color: magenta;">"conjunto de propiedades y características de un producto"</span>, por lo que no hay que incurrir en el error de entender la calidad como la búsqueda de la perfección de una característica particular que el fruto o producto agroalimenticio debe tener.</strong></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><strong> <span style="color: purple;"> </span></strong><span lang="ES-TRAD" style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong>- Junto a la <span style="color: magenta;">“calidad”</span>, se busca la <span style="color: magenta;">“seguridad”</span> (sanitaria, nutritiva, adecuación de representación, adecuación e idoneidad de los procesos utilizados en la elaboración, modificación y conservaciones de los productos), sosteniéndose que la “no nocividad”, o sea la inocuidad es una componente de la calidad, pero es una “necesidad mas que una calidad”, ya que si un producto no es no nocivo, no puede tener calidad </strong></span><a href="http://www.blogger.com/post-create.g?blogID=4338203334798945698#_ftn1" name="_ftnref1" style="mso-footnote-id: ftn1;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: purple;">(</span></span></span></span></span></a><span style="color: purple;"><span style="font-size: x-small;">BALLARIN MARCIAL, Alberto. “Tutela del consumatore, qualità dei prodotti agricoli e diritto agrario alimentare”, <strong>in</strong> ROOK BASILE, Eva. Il sistema agro-alimentare e la qualità dei prodotti. Profili tecnici, economici e giuridici. Atti del convegno di Verona. 25-26 Novembre 1.991, Pubblicazioni dell’Istituto di Diritto Agrario Internazionale e Comparato. Firenze. Nuova serie n° 19. Milano, Giuffrè Editore, 1.992, p. 233)</span>.</span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span lang="ES-TRAD" style="color: #993300; font-size: 11pt;"> </span><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><strong>- Las <span style="color: magenta;">“empresas agroalimentarias”</span>, deben asumir la <span style="color: magenta;">"calidad"</span> (en tanto manifestación de la seguridad), como patrón de desarrollo, la diversificación, la especialidad y la complementariedad, si quieren subsistir a largo plazo en los mercados, tanto internos como regionales e internacionales. Los contratos-tipo agroalimentarios homologados son una muestra de ello.</strong></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcSnG5QkaNbcEvKKf3sHC-lAk_mnMW4PUz88-0wsKKhlFpsLMb3k" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="193" data-width="261" height="193" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcSnG5QkaNbcEvKKf3sHC-lAk_mnMW4PUz88-0wsKKhlFpsLMb3k" style="height: 193px; width: 261px;" width="261" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><strong> </strong></span></span></span></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"></span></span></span></span></span></span></span></span> <span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><strong> <span style="color: purple;"> </span></strong><span style="font-size: 11pt; layout-grid-mode: line;"><span style="color: black;"><strong><span style="color: purple;">- La <span style="color: magenta;">“calidad”</span>, debe ser entendida en términos de <span style="color: magenta;">"seguridad"</span>, es decir de:</span></strong></span></span></span></span></span></span></span></span></span></span></div><ul style="text-align: left;"><li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="font-size: 11pt; layout-grid-mode: line;"><span style="color: black;"><strong><span style="color: purple;">inocuidad</span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="font-size: 11pt; layout-grid-mode: line;"><span style="color: black;"><strong><span style="color: purple;">integridad y </span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="font-size: 11pt; layout-grid-mode: line;"><span style="color: black;"><strong><span style="color: purple;">legitimidad</span></strong> </span><span style="color: purple;">(<span style="font-size: 10pt; mso-ansi-language: IT;"><span lang="IT" style="layout-grid-mode: line;">NUÑES SANTIAGO, Beatriz. </span></span><span style="font-size: 10pt; layout-grid-mode: line;">Políticas públicas y derecho alimentario. Del GATT a <personname productid="la OMC" w:st="on">la OMC</personname> en Latinoamérica y el Caribe. Buenos Aires. Ciudad Argentina. 1.998, </span><span lang="ES-TRAD" style="font-size: 10pt; mso-ansi-language: ES-TRAD;">p. 49)</span>. También se habla de idoneidad, genuinidad o autenticidad y de adecuación a la norma definitoria o a las especificaciones caracterizantes (<span style="font-size: x-small;"><span style="layout-grid-mode: line;">BARROS, Carlos. “La certificación de la calidad en la industria<span style="mso-spacerun: yes;"> </span>alimentaria”</span>, <strong>in </strong><span style="mso-spacerun: yes;"> </span>Alimentalex. International food review n º 15: 151, Junio de 1.996. Madrid. España)</span>. </span></span></span></span></span></span></span></span></span></span></div></li>
</ul><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: purple;"><span style="font-size: 11pt; layout-grid-mode: line;"> </span><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><strong><span style="color: purple;">- La <span style="color: magenta;">“calidad”</span>, en cuanto alcance, puede abarcar el producto final, el proceso, el sistema empresarial<span style="mso-spacerun: yes;"> </span>o bien la calidad total, indicándose con ello estadios de su evolución</span></strong> <span style="font-size: x-small;"><span style="color: purple;">(<span style="mso-ansi-language: ES;">CAMPRIANI<span style="layout-grid-mode: line;">, Nando. </span></span>“La definizione di qualitá totale e la certificazione dei prodotti e dei sistemi”, <strong>in</strong> ROOK BASILE, a cargo, Il sistema agro-alimentare e la qualitá dei prodotti... Op. Cit. pp. 113-114).</span></span></span></span></span></span></span></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQqFH1A1d46kQpPiEsYmy9GO8DasJoYEuIXhop3K1sdkzj2LIq5Mw" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="96" data-width="96" height="96" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQqFH1A1d46kQpPiEsYmy9GO8DasJoYEuIXhop3K1sdkzj2LIq5Mw" style="height: 96px; width: 96px;" width="96" /></a> </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: purple; font-size: x-small;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"> </span></span><span style="color: purple;"><span style="color: #993300;"><span style="color: purple; font-size: small;"><strong>- </strong></span></span><span style="color: #993300; font-size: 11pt;"><strong><span style="color: purple;">El <span style="color: magenta;">"acuerdo entre empresario y el titular del régimen de certificación"</span> constituye la base convencional o contractual.<span style="mso-spacerun: yes;"> </span>En tal sentido la adopción voluntaria, por parte de los empresarios, de las normas ISO 9000 y 14000, las que al menos en Argentina, solo son recomendadas por el Estado, pero no obligatorias. En igual sentido en el Mercosur y la CE</span></strong> <span style="color: purple;">(</span><span style="font-size: x-small;"><span style="color: purple;">Resolución GMC n° 19/92, se reglamenta la utilización en el Mercosur de sistemas de certificación ISO. Por <personname productid="la Resoluci�n GMC" w:st="on">la Resolución GMC</personname> n° 5/92, se regula la certificación e inspecciones de sistemas de calidad).</span><span style="mso-tab-count: 1;"> </span></span></span></span></span></span></span></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcS6ie6iGokAiB5HCs3SfKWHWrLugFFAP7td8SAMdjSOrW7GFIFWWQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="97" data-width="256" height="97" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcS6ie6iGokAiB5HCs3SfKWHWrLugFFAP7td8SAMdjSOrW7GFIFWWQ" style="height: 97px; width: 256px;" width="256" /></a><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="font-size: x-small;"><span style="mso-tab-count: 1;"></span></span></span></span></span></span></span></span></span></span></span></span> </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="font-size: x-small;"><span style="mso-tab-count: 1;"> </span></span></span></span><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong>- Asimismo la <span style="color: magenta;">"voluntariedad"</span>, es la base de los <span style="color: magenta;">“códigos de buena práctica agraria”. </span><span style="color: purple;">En</span> igual sentido el método HACCP para el sector primario, no así para gran parte de la agroindustria alimentaria. En Argentina el método HACCP es obligatorio para la industria lechera.</strong></span></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"> <img class="rg_i" height="127" name="Q_0zoqtZdoisjM:" onload="google.stb.csi.onTbn(1, this)" 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style="cursor: move;" unselectable="on" width="110" /></strong><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"></span></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong> <span style="color: #993300; font-size: 11pt;"><span style="color: purple;">- Las <span style="color: magenta;">“Buenas Prácticas de manufactura”</span> son un eslabón, un pre-requisito a cumplir cuando se quiere aplicar el <span style="color: magenta;">HACCP</span>.<span style="mso-tab-count: 1;"> </span></span></span></strong></span></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><strong><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="mso-tab-count: 1;"> </span></span><span style="font-size: 11pt;">- En <personname productid="la CE" w:st="on">la CE</personname>, rige e</span><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;">l principio de la <span style="color: magenta;">“flexibilidad”</span> para la producción tradicional de alimentos, las áreas remotas y la puesta en práctica del sistema HACCP. </span></span></strong></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><strong><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"> - El método, para permitir esta flexibilidad, se basa en gran medida en la “subsidiariedad”; y los principales beneficios serán las pequeñas empresas. </span></span></strong></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"> </span><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;">- En la actualidad, <span style="color: magenta;">no</span> es viable todavía aplicar de forma general, los principios de análisis de HACCP, a la producción primaria. </span></span></strong></span></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><strong> - Es conveniente, que los requisitos en materia de "higiene" aplicables a la "producción primaria" y a operaciones relacionadas, sean distintos de aquellos aplicables a otras operaciones. </strong></span></span></span></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-CO" style="clear: right; cssfloat: right; float: right; font-size: 11pt; margin-bottom: 1em; margin-left: 1em; mso-ansi-language: ES-CO;"><img border="0" class="rg_i" data-src="http://t2.gstatic.com/images?q=tbn:ANd9GcQsZh7xTNiKGEqQc3L-9Px7DWNvtJef5-KbbESTW5lqld1R1FiMAw" data-sz="f" height="117" name="Xc4KK0orJF04kM:" onload="google.stb.csi.onTbn(0, this)" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQsZh7xTNiKGEqQc3L-9Px7DWNvtJef5-KbbESTW5lqld1R1FiMAw" width="80" /></span><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"></span></span></span></span></span></span></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><strong> </strong></span></span></span></span></span></span></span></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"></span></span></span></span></span></span></span></span> <span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><strong><span style="color: purple;"> <span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">- Se considera que, aunque en un primer momento, el requisito de establecer procedimientos basados en los principios de HACCP no se debe aplicar a la producción primaria, la viabilidad de la extensión de este sistema a la misma, será uno de los elementos de la revisiñon de la Comisión de la CE. </span></span></strong></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: purple;"> - <span style="font-size: 11pt;">Respetar estas prácticas implica, por lo tanto, una "obligación" para cualquier productor y/o industrial que pretenda mantener sus productos en un mercado nacional e internacional, que eleva sin pausa, el piso de sus requerimientos de calidad.</span></span></strong></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: purple;"><span style="font-size: 11pt;"> </span><span style="font-size: 11pt;">- Estos "procesos", interrelacionados entre si, son los que aseguran tener bajo control el proceso productivo: </span></span></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRx8EOyZ5bBn4b2BZtO8mDxGfczqCQn4NPHqNtcHTVfVLwcr9yLpA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="187" data-width="269" height="187" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRx8EOyZ5bBn4b2BZtO8mDxGfczqCQn4NPHqNtcHTVfVLwcr9yLpA" style="height: 187px; width: 269px;" width="269" /></a></div><ul style="text-align: left;"><li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: purple;"><span style="font-size: 11pt;">ingreso de las materias primas </span></span></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: purple;"><span style="font-size: 11pt;">documentación </span></span></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: purple;"><span style="font-size: 11pt;">proceso de elaboración</span></span></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: purple;"><span style="font-size: 11pt;">almacenamiento</span></span></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: purple;"><span style="font-size: 11pt;">transporte y </span></span></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div></li>
</ul><ul style="text-align: left;"><li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: purple;"><span style="font-size: 11pt;"> disrtibución. </span></span></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div></li>
</ul><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: purple;"><span style="font-size: 11pt;"></span></span></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span> <img class="rg_i" height="132" name="x2PUuvCjCLnqwM:" onload="google.stb.csi.onTbn(1, this)" 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" width="176" /> </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcQjhqY4h2PTQuz8xuieXHvb_Ih_oTKPhECLqDU4wFOb2ZZHz-xWWw" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="225" data-width="224" height="225" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQjhqY4h2PTQuz8xuieXHvb_Ih_oTKPhECLqDU4wFOb2ZZHz-xWWw" style="height: 225px; width: 224px;" width="224" /></a><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: purple;"><span style="font-size: 11pt;"></span></span></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span> <span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;">- <span style="color: purple;"><strong>Otra moderna manifestación de dicha voluntariedad, lo constituye la <span style="color: magenta;">“Responsabilidad social empresarial” (RSE)</span></strong></span><span style="color: purple;"> (<span style="font-size: x-small;">En <personname productid="la CE" w:st="on">la CE</personname>: Libro Verde de <personname productid="la CE Comunidad" w:st="on">la CE Comunidad</personname> Europea. “Fomentar un marco europeo para la responsabilidad social de las empresas”, 2.001. Dictámen del Comité de las Regiones sobre el Libro Verde. “Fomentar un marco europeo para la responsabilidad social de las empresas”, 2.002. Dictámenes de iniciativa del Comité Económico y Social Europeo sobre: “Instrumentos de información y evaluación de la responsabilidad social de las empresas en una economía globalizada”, del 15 de septiembre de 2.004; “Transformaciones industriales, desarrollo territorial y responsabilidad de las empresas”, del 17 de enero de 2.008. En España: Proposición de ley nº 122/02. Responsabilidad social de las empresas. Presentada por el Grupo Parlamentario Socialista en el Congreso de los Diputados. Publicada en el Boletín Oficial de las Cortes Generales del Congreso de los Diputados. VII Legislatura. 10 de mayo de 2.002, nº 235-1, Madrid, España. La iniciativa fue rechazada por el Congreso de los Diputados el 12 de junio de 2.002, BOCG-CD, Serie B, nº 235-2, del 28 de noviembre de 2.003)</span>, </span><span style="color: purple;"><strong>a partir de sus:</strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div><ul style="text-align: left;"><li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><strong><span style="color: purple;">códigos de buena conducta </span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><strong><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;">ba</span></span></span></span></span></span></span></span></span></span></span><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;">lance social</span> </span></span></span></span></span></span></span></span></span></span></span></strong></div></li>
<li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong>informe social</strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong>auditoría social</strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong>certificaciones y </strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: purple;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong>sellos de RSE, (producto socialmente responsable, etiqueta verde) etc. ya que se trata de normas que, en la mayoría de los casos, todavía revisten carácter "voluntario", salvo normativa jurídica más reciente respecto al "balance social" </strong><span style="color: purple;">(</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="clear: right; color: purple; cssfloat: right; float: right; font-size: x-small; margin-bottom: 1em; margin-left: 1em;">Argentina: Ley nacional nº 25.877;<span style="mso-spacerun: yes;"> </span>Ley nº 2.594,<span style="mso-spacerun: yes;"> </span>de Balance de Responsabilidad Social y Ambiental (BRSA) del Gobierno de <personname productid="la Ciudad" w:st="on">la Ciudad</personname> de Buenos Aires. Asimismo algunos proyectos de ley: Expte. nº 3893/05 cuyo trámite caducó y se presentó el Expte. nº 47/07 del Diputado Marcelo A. H. GUINLE, del Frente para <personname productid="la Victoria Honorable" w:st="on">la Victoria Honorable</personname> Senado de <personname productid="la Naci�n" w:st="on">la Nación</personname>, Argentina. Expte. nº 3735/05, impulsado por los legisladores para empresas nacionales o extranjeras que actúan en el país. María Laura LEGUIZAMÓN y Jorge CAPITANICH, ambos del Partido Justicialista. Buenos Aires, Argentina, enero de 2.006. Honorable Senado de <personname productid="la Naci�n" w:st="on">la Nación</personname>, Argentina. Expte. nº 3893/05 cuyo trámite caducó y se presentó el Expte. nº 47/07 del Diputado Marcelo A. H. GUINLE, del Frente para <personname productid="la Victoria Honorable" w:st="on">la Victoria Honorable</personname> Senado de <personname productid="la Naci�n" w:st="on">la Nación</personname>, Argentina. Expte. nº 0401-D-2008. Trámite Parlamentario 005 (07/03/2008). Responsabilidad Social Empresaria, modificación a <personname productid="la Ley" w:st="on">la Ley</personname> nº 25. 877 de régimen laboral: sustitución de los artículos 25 (realización de un balance social para las empresas con mas de 300 trabajadores) y 26 (carácter publico del balance).</span><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="font-size: x-small;">Ley n° 2/00, regula los contratos tipo <span style="font-size: small;"><strong></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div></li>
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<li><div style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: justify;"><img alt="" class="rg_hi" data-height="140" data-width="150" height="140" id="rg_hi" 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<li><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="font-size: x-small;"><span style="font-size: small;"><strong>España, los "contratos tipo calidad alimentaria", para productos agroalimentarios</strong></span></span></span><span style="color: purple;"><strong>, emanados de las Organizaciones interprofesionales alimentarias (OIA), plasman la calidad en sus cláusulas al establecer, respecto al objeto de los mismos, determinadas condiciones y características alimentarias como ser, en el caso de los cuerdos ibéricos, las “especificaciones de calidad”, conforme a criterios<span style="mso-spacerun: yes;"> </span>basados en: peso; alimentación (a bellotas, recebo, a cereal), según la raza del animal (ibéricos puros o cruces de al menos el 50% de ibérico); teniéndose en cuenta “parámetros analíticos” referidos<span style="mso-spacerun: yes;"> </span>a: la edad mínima del período de montanera peso de entrada en montanera; reposición de montanera; calidad analítica (ácidos grasos obtenidos por cromatografía gaseosa de los ésteres metílicos de los lípidos- porcentajes determinados de ácido: palmítico, esteárico, oleico, linoléico). Además se explica qué se entiende por régimen de montanera (período en que los animales en pastoreo se alimentan exclusivamente de bellotas e hierba) y por rendimiento canal (canal es la canal caliente y vacía, la que se ha pesado en la línea de matanza y corresponde al cuerpo del animal desangrado, con cabeza, pezuñas, eviscerado y extraída la grasa riñonera -pella o manteca- y riñones) (</strong><span style="font-size: x-small;">Real decreto n° 686/00, aprueba el reglamento de la ley n° 2/00, reguladora de los contratos tipo de productos agroalimentarios. Orden n° 16.460 del 15 de julio de 1.997, homologa el contrato-tipo de compraventa de cerdos ibéricos cebados con destino a su sacrificio y elaboración, que regirá hasta el 31 de agosto de 1.998. Orden del 29 de septiembre de 1.999, extiende al conjunto del sector de la naranja y de la mandarina, clementina y satsuma en fresco, el acuerdo de <personname productid="la Interprofesional Citr■cola" w:st="on">la Interprofesional Citrícola</personname> Española (INTERCITUS), para la realización de campañas promocionales de dichos productos en las campañas de comercialización 1.999/2.000, 2.000/2.001 y 2.001/2.002. Orden del 18 de octubre de 1.999 del Departamento de Agricultura por la que se convocan ayudas para el desarrollo de los contratos agrarios durante el año 2.000)</span><strong>. </strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div></li>
</ul><div style="text-align: justify;"><span style="clear: right; color: #993300; cssfloat: right; float: right; font-size: 11pt; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="rg_hi" data-height="80" data-width="128" height="80" id="rg_hi" src="data:image/jpg;base64,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" style="height: 80px; width: 128px;" width="128" /></span><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span> <span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong> <span style="color: #993300; font-size: 11pt;"><span style="color: purple;">- Urge la <span style="color: magenta;">"incorporación normativa de la calidad"</span> y junto a esto, de <span style="color: magenta;">"institutos y técnicas jurídicas"</span>, ya que e<span style="layout-grid-mode: line;">l Derecho, solo parcialmente, ha incluido, a través de datos normativos dispersos en los diversos conjuntos normativos, de modo fragmentario y sin univocidad terminológica. </span></span></span></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong><span style="layout-grid-mode: line;"> - Otras disciplinas<span style="mso-spacerun: yes;"> </span>(la económica y las técnicas) han avanzado al respecto. Pero </span>solamente el "derecho a la convención" o bien la "regulación legal", puede caracterizar un producto de calidad; el mercado por sí solo no puede hacerlo y no puede funcionar para los productos masivos, salvo que la oferta se apoye en una información precisa en cuanto a la calidad. </strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong> Por ello es que, el <span style="color: magenta;">"derecho de la calidad de los productos"</span>, está en gran medida armonizado en las normas de los </strong><span style="color: magenta;"><strong>Códigos Alimentarios y en los reglamentos técnicos de identidad y calidad de frutos y productos. </strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: magenta;"></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span> </div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="data:image/jpg;base64,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" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="88" data-width="72" height="88" id="rg_hi" src="data:image/jpg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAkGBhQSERISEhQWFBURFR8UFRcYGBgbFBUVFxUXFR0XFRcXJzIeGBkvHBcWHy8iLycqLSwsFR4xNTEqNSYrLCwBCQoKDQsNGg8OGTUkHyUsLDEtLCw1LzIsNC4sNDQvMzQ0Lyw0LDQsLDI0LCksNTUvLCwsLCk0LCwsLDQpNDQpNf/AABEIAFgASAMBIgACEQEDEQH/xAAcAAACAwEBAQEAAAAAAAAAAAAABgMEBQIHAQj/xABFEAACAAMFAwYICwcFAAAAAAABAgADEQQFEiExBhNBByIyUWFxFSMzQnKCktEUQ1JTc5GxsrPBwiQlYoGTofAWNUSD4f/EABkBAAIDAQAAAAAAAAAAAAAAAAIEAAEDBf/EACYRAAMAAQMDAwUBAAAAAAAAAAABAhEDBBITMVEhQWEFUnGRoRT/2gAMAwEAAhEDEQA/ALO2l8zUvKem+mKgYALvGCjmKcgDSJplppgLPQlD0mzPO7TWMLlKal5T+rGv17taRj7ejxln+hP4hgo0+dJZBp4Hhbd1TPqmf+xIt4vwmt/UPvjx4LDdc1hQXebQskWib8LWU6EE0k7osAMOaYmPS/gGmcMPaY9wFeR2F5TfnZn9RvfHQvWd87N9tvfGAuweFUO8qLMCzhZa7yacMidVM/GJ44LnoEOWcT3xsnKmzemLOqtaGYpLzwpa93nnTCqmo0yFBWA/zz9wXJm4t8WjhNm+0Y7F+2n52Z9ced33s0ZEhJyzmbEyKQRTysnfKVIPOGHI9oyyhfE5vlt7R98aLZ59VQPP4P0XsVeM2bvd67NTDSvCtYISuQSYT8MqxPk9STwfrgha46dcTRPKF7lJP7yn6+UXQZ+TWJb32YW07lnmMCkorkFz59a56axHyjzGW8p5U4eetSK18mv9o2ZtoVd2GdV5h1YDzu2BVVOHJGJ1p2YkoZy7yaTJl70iiCq9QPX7xFux7OoA9LRMlA0RucqhwVD0yOYz0PVFy3WRHZ238oY5by2qwphelKZ5UoO+I513o1az5OZJ4HpSRK6+ysNLUrHczwjpdnBzaWuZkCiUcZDiiUOQ6wIvXZis5JW1uxmEICWJIYtjGEq2VSM+BAzinKsctXVt9KIDEla5ZlGFKHIgoOyOZFjlqQRPlVBQ8MymPhXOuP8AtF86fev4TCOZ2zSuFDWpmVahQSuFSTUhBWgz4CKtm2OluqkTWBYYsJCYgO4GLdmsstWQtPktgYsRQAEmWJelaDQGOrDZ5MtpbG0SzgpxAqVRk69KNp2RHqWl6U/0TCHnkiuAWb4TRy2PBqAKUxdXfBF/k2tiPv8AA6tTBXCa06WsEKt1TzXc0Xoeb8pg/eM/6RdNfJr/AJ/KMbb8eMs/0J/EMbXKRLJvOfQgDGBm1BUy17MzFi+NmpdpMpnZ1wyyowkfLrxEHp2opNlUsihsiwS1S5rUKyDvWBFQQpApQa1LQ3WrZKyieVZWczrc8lDLmoFEoqk5Gw0z6TLqNDxFIqLsHIHnzD6w90WLFspJkusyWzqy6HEuVQQciKEUJFO2GXuYzlMBSyW07IWRA+JZiss5ZRUzFUoDuiHIY1MtsUyhAJoF0oYsC5bJKZ9yFrWSQWmqzLgt7Izox0O7VG7jxBjOt+zsknEwmTDSmTCoCgAKFAoBTKnZHEjZWzt5jqKec1DXTTui+vLWXTJxfg05uztgcl50zCzzsTvvlzDWuah5ugBTAxPDFXKEraKySpc0CTkDLRnUNiEuaV56BuIB7TrSsNP+jLP8lvaMfRsfZvkt7ZiTutOX3ZTls2uQL/mf9f2PBDDyW3PKkfCN2pGLBXnE6Yqa98EKatrUp0jSVhHnXKiT4Rn+mvfXdqBDCi0WWKk0Qip1PO1MY3KGUF6T8bFQXAy4+LU9Rp38I2+CeifvRlT9CwhimOqWSysrqjEEMKLVhi1z1p165wuxPbbxpIRcuYMjjwmtdAtDUaRtto52Z6lcUa5vBssMwEgVK1TgQwNQQKUjr4eQzkzGCdYJyqK5c7LSFjwtmM9QAKsDQih0I6/sjnwrWpLcM6U1pSgMdPofBh1B1a0BrJaasxag1rSmLgSSP5dkKQiewXnWS6grzwAcufUU1Iyw0045xDHN3McLN9OuSG/k9+O9X9UEHJ78d6v6oIxXY1PO9u7Kr3pPDgMManP6NY1OCeifvRQ2z/3W0ekPw1i/wT0T96AbKPsKd/XkwnsvBD9oBhshE2jb9rm94+6I6X03HVefAvuIdzhMBerf5wg8KP1n6zFe7rKZz4AQDhLVP8IrTKPt5WMyXwMQTQHKtBUVpnHb5Ry4+4g9vqeTTuW8WM9FJyY0/PjDeYQbjf8AaZPp/kYfzHF+p46k/gd2unUS1Q3cnvx3q/qgg5PfjvV/VBHPXYbFfaa4p3hKdNaRMaS7KQ6oWFAgB6OdK/ZELIRhFCOacqGvT6jnBBAsh2tmY6Kx7lb3QmX7s7aplrmmXZ57AkUIlPTojjSkEEMbbUenTpeAWsktl2NtnNIsM/EPOqy59eopFt9hbxmHnWMk0oGeZmBSgGbaQQQy97ffCK4ItXNyVXgk6U7ogVWqfGLXTqEOg2HtJ1MsesfyEEEKaurWs80ElgYtlbgezbzGynHSmGuVK6174IIIAs//2Q==" style="height: 88px; width: 72px;" width="72" /></a> <span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: #993300; font-size: 11pt;"><strong><span style="color: purple;"> </span><span style="color: purple;">- </span></strong></span></span></span></span></span></span></span></span></span></span></span><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: #993300; font-size: 11pt;"><strong><span style="color: #993300; font-size: 11pt;"><em><span style="color: purple;"> Hay una "dispersión normativa", tanto nacional como de los bloques regionales, que sumen a los consumidores en incertidumbre. </span></em></span></strong></span></span></span></span></span></span></span></span></span></span></span></div></div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div></div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: #993300; font-size: 11pt;"><strong><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"> <span style="color: purple;"> </span></span></span><span style="color: #993300; font-size: 11pt;"><span style="color: purple;">- Opera una multitud de "sistemas de certificación y de sellos de calidad", que a veces suscitan preocupaciones en torno a la transparencia de los requisitos de los sistemas en cuestión, la fiabilidad de las indicaciones y la equidad de las relaciones comerciales.</span></span></strong></span></span></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: #993300; font-size: 11pt;"><strong><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"> <span style="color: magenta;"> </span></span></span><span style="color: #993300; font-size: 11pt;"><em><span style="color: magenta;">- La legislación debe ser actualizada de manera permanente, dado a la movilidad de su base técnica, la que debe estar ajustada al ritmo del desarrollo científico y tecnológico y la experiencia recogida. </span></em></span></strong></span></span></span></span></span></span></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><strong><span style="color: #993300; font-size: 11pt;"> </span><span style="color: #993300; font-size: 11pt;">-<span style="color: purple;"> La <span style="color: magenta;">"base técnica"</span>, condiciona la "base jurídica" de la “calidad alimentaria”.</span></span></strong></span></span></span></span></span></span></span></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: #993300; font-size: 11pt;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: #993300; font-size: 11pt;"><strong><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"> <span style="color: purple;">- </span></span></span><span style="color: #993300; mso-bidi-font-weight: bold;"><span style="color: purple; font-size: small;">En general, la <span style="color: magenta;">"calidad"</span> ha comenzado a ser receptada en las normas provinciales en sus diversos sentidos y tipologías. Pero no obstante ello, el camino de la construcción de la “calidad” y sus "institutos y técnicas", aun es incipiente. </span></span></strong></span></span></span></span></span></span></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300; font-size: 11pt;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt; layout-grid-mode: line;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: purple;"><span lang="ES-CO" style="font-size: 11pt; mso-ansi-language: ES-CO;"><span style="color: black;"><span lang="ES-CO" style="font-family: "Times New Roman"; font-size: 11pt; mso-ansi-language: ES-CO; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: #993300; font-size: 11pt;"><span style="color: purple;"><span style="color: magenta;"><span style="color: #993300; mso-bidi-font-weight: bold;"><span style="font-size: small;"><span style="color: purple;"><strong> -<em><span style="color: magenta;"> Por ello, se espera del aporte de legisladores, funcionarios y técnicos, empresarios, doctrinarios, ONG, a fin de lograr una mayor "competitividad en los mercados", respeto a los consumidores y el ambiente, para el logro del "desarrollo sustentable agrario".</span></em></strong></span></span></span></span></span></span> </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"></div></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"></div></div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-3659944726329561612011-11-03T20:57:00.000-07:002011-11-03T21:09:28.388-07:00COMPETITIVIDAD DE LAS CADENAS AGROINDUSTRIALES<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"> <span style="color: #993300;">- <strong><span style="color: #351c75;"><span style="color: magenta;">“Competitividad”</span> es: <em>la capacidad de una organización pública o privada, lucrativa o no, de mantener sistemáticamente ventajas comparativas que le permitan alcanzar, sostener y mejorar una determinada posición en el entorno socioeconómico.</em> </span></strong></span><br />
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</div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #351c75;"><img class="rg_i" height="131" name="srgCHapPBjQd3M:" onload="google.stb.csi.onTbn(1, this)" 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" style="margin: -9px 0px 0px;" width="175" /> <img alt="" class="rg_hi" data-height="166" data-width="303" height="166" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQ8R9rbo7YzOASNUjOXb0f9U5ykZIjoqiI89C2puNkwCRclboZyng" style="height: 166px; width: 303px;" width="303" /></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #351c75;"></span></strong></span> <span style="color: #993300;"><span style="color: #351c75;"><strong> - La <span style="color: magenta;">“competitividad”</span> no es producto de una casualidad ni surge espontáneamente; se crea y se logra a través de un largo proceso de aprendizaje y negociación por grupos colectivos representativos que configuran la dinámica de conducta organizativa; como los accionistas, directivos, empleados, acreedores, clientes; por la competencia y el mercado y por último, el gobierno y la sociedad en general. </strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> <span style="color: #993300;"><span style="color: #351c75;">- El</span> <span style="color: magenta;">Programa “ValorAR”</span><span style="color: #351c75;">, lanzado por el Secretario de Agricultura el día 1º de diciembre de 2008 cuenta con una serie de instrumentos para el sector agroindustrial, entre los que se incluye: </span></span></strong></span></span></div><ul style="text-align: left;"><li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong>programas de Producción Orgánica (proDAO)</strong></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong>Gestión de <personname productid="la Calidad" w:st="on">la Calidad</personname> y Diferenciación de Alimentos (Procal)</strong></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong>Sello de Calidad “Alimentos Argentinos”</strong></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong>Denominación de Origen e Indicaciones Geográficas (DO e IG)</strong></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong>Promoción de Exportaciones de Alimentos con Alto Valor (Proargex)</strong></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong>Información Estratégica para las Pymes Alimentarias (RedIPA)</strong></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong>Programa de Promoción y Desarrollo de Proyectos Agroindustriales y Turismo Rural (Pronatur).<span style="mso-spacerun: yes;"> </span></strong></span></span></span></div></li>
</ul><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><span style="color: #993300;"><span style="mso-spacerun: yes;"><strong> <span style="color: #351c75;"> </span></strong></span></span><span style="color: #993300;"><span style="color: #351c75;"><strong>- <span style="color: magenta;">ValorAR</span> pretende alcanzar una dinámica interacción entre los diferentes eslabones de las cadenas agroindustriales que participan en el proceso de agregado de valor </strong>(</span></span><span style="font-size: x-small;"><span style="color: #351c75;">Boletín nº</span> 65 - Buenos Aires, Febrero de 2009<span style="mso-spacerun: yes;"> </span>Secretaría de Agricultura, Ganadería, Pesca y Alimentos. http://www.alimentosargentinos.gov.ar/news/09/N_65.htm<span style="mso-spacerun: yes;"> </span></span></span></span></div><div style="text-align: justify;"><span style="color: #351c75; font-size: x-small;">Aires. <personname productid="La Provincia. Ministerio" w:st="on"><personname productid="La Provincia." w:st="on">La Provincia.</personname> Ministerio</personname> de Asuntos Agrarios. Dirección Provincial de Ganadería. </span><a href="http://www.maa.gba.gov.ar/dir_ganaderia/alimentacion.php"><span style="color: #351c75; font-size: x-small;">http://www.maa.gba.gov.ar/dir_ganaderia/alimentacion.php</span></a><span style="color: #351c75; font-size: x-small;">).</span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #351c75;"><span style="color: #993300;"> </span></span></strong><strong><span style="color: #351c75;"><span style="color: #993300;"> </span><em>- En el contexto de la “actividad agropecuaria”: al hacer agricultura el agricultor busca maximizar ingresos, por tanto la agricultura es una actividad económica “negocio”. </em></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #351c75;"> - Para ello, el agricultor toma <span style="color: magenta;">"decisiones"</span>: </span></strong></div><div style="text-align: justify;"><strong><span style="color: #351c75;"> 1) qué producir. Información de mercado (lugares de venta, compradores, precios, comercialización). </span></strong></div><div style="text-align: justify;"><strong><span style="color: #351c75;"> </span></strong></div><div style="text-align: justify;"><strong><span style="color: #351c75;"> 2) Cómo producir. Información tecnológica (tecnología de producción, tecnología de riego, costos- ingresos B/C).</span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #351c75;"> <span style="color: #993300;">- Para tener “competitividad” como agricultor, es necesario: </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #993300;"><span style="color: #351c75;"> 1) maximizar ingresos (tiene AT y servicios asegurados, tecnología moderna, altos rendimientos y calidad, produce a menor costo, venta asegurada, vende a menor precio, todo ello respecto a otros productores de su región o del país)</span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #993300;"><span style="color: #351c75;"> 2) tener capacidad de sostener e incrementar participación en los mercados con ventajas. Capacidad de un país para alcanzar éxito en los mercados globales, traducidos en mejores niveles de vida para todos los miembros de una comunidad.</span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #351c75;"><span style="color: #993300;"> </span></span><span style="color: #993300;"><span style="color: #351c75;">- Para ser <span style="color: magenta;">"competitivos"</span> se necesitan de ciertos escenarios llamados <span style="color: magenta;">“determinantes de la competitividad”</span>: </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #351c75;"> 1) Condiciones de factores o recursos (MO, recursos naturales, capital. Infraestructura, agua)</span></strong></span></div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #351c75;"> </span></strong></span></div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #351c75;"> 2) Condiciones de demanda<span style="mso-spacerun: yes;"> </span>(existencia y exigencia de demanda);</span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #351c75;"> 3) Proveedores y afines (insumos, equipos, tecnologías, interrelación entre ellos)</span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #351c75;"> 4) Organización y gestión (capacidad de<span style="mso-spacerun: yes;"> </span>gestión, estrategias empresariales, asociatividad).</span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #351c75;"><span style="color: #993300;"><strong> </strong></span></span><span style="color: #351c75;"><span style="color: #993300;"><span style="color: #351c75;"><strong>- El elemento que hace que se logre “competitividad” es que los determinantes estén articulados, que se conforme una <span style="color: magenta;">“cadena productiva”,</span> es decir un <span style="color: magenta;">“conjunto de agentes económicos que participan directamente en la producción, transformación y en el traslado hasta el mercado de realización de un mismo producto agropecuario”</span> </strong>(DURUFLÉ, FABRE y YOUNG. Nota metodológica general sobre el análisis de cadenas. Italia. 1993 (Traducido por el IICA).</span></span></span></div><div style="text-align: justify;"><strong><span style="color: #351c75;"><span style="color: #993300;"><span style="color: #351c75;"> </span></span></span></strong></div><div style="text-align: justify;"><strong><span style="color: #351c75;"><span style="color: #993300;"><span style="color: #351c75;"> - Enfoque</span><span style="color: #351c75;"> </span><span style="color: magenta;">"organizacional y de negocio"</span><span style="color: #351c75;"> que permite el desarrollo de estrategias comunes a los actores involucrados en la producción, transformación y comercialización de productos agropecuarios.</span></span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #351c75;"><span style="color: #351c75;"> -</span><span style="color: #993300;"><span style="color: #351c75;"><span style="color: #351c75;"> "Cadena productiva" es un "enfoque integral y de negocio" que permite el desarrollo de estrategias comunes</span> de quienes están involucrados en la producción, en la producción, transformación y transformación y comercialización de comercialización de productos agropecuarios. En dicha cadena hay: </span></span></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #351c75;"> 1) productores (pequeños, medianos, grandes, de mercado y de subsistencia, tecnificados y no tecnificados). </span></strong></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcSb0S-koZPr2gOzufjbGWq4xEwH7bMXbzED_bVqsPy4rp5pyuK78GQ5GZwS4w" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" class="rg_i" data-src="http://t3.gstatic.com/images?q=tbn:ANd9GcSb0S-koZPr2gOzufjbGWq4xEwH7bMXbzED_bVqsPy4rp5pyuK78GQ5GZwS4w" height="116" name="fOMfqXbhWYFNKM:" onload="google.stb.csi.onTbn(0, this)" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSb0S-koZPr2gOzufjbGWq4xEwH7bMXbzED_bVqsPy4rp5pyuK78GQ5GZwS4w" width="127" /></a><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong></strong></span></span></span> </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> 2) proveedores (de tecnología y AT, insumos, equipos, financiamiento y otros). </strong></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> 3) Transformadores (agroindustria, artesanal, otros). </strong></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> 4) Comercializadores (mayoristas, habilitadores, exportadores, otros). </strong></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> </strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - La <span style="color: magenta;">"articulación"</span> es la labor del <span style="color: magenta;">“operador de agronegocios”;</span>, debe hacer la cadena competitiva de los “agronegocios” o sea de la<span style="mso-spacerun: yes;"> </span>actividad económica de producción, transformación, asistencia técnica, servicios y comercialización de productos de origen agropecuario </strong><span style="font-size: x-small;">(RAMOS MORALES, Gina. Competitividad, Cadena Productiva y Agronegocios Productiva y Agronegocios (Experiencia del PSI). </span></span><a href="http://es.scribd.com/doc/7116951/Competitividad-Cadenas-Productivas-Gina-Ramos"><span style="color: #351c75; font-size: x-small;">http://es.scribd.com/doc/7116951/Competitividad-Cadenas-Productivas-Gina-Ramos</span></a><span style="color: #351c75; font-size: x-small;">).</span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span>- Son 5 “grupos de elementos” los que afectan la competitividad y de diferentes niveles: 1) nivel superior; 2) nivel internacional; 3) nivel macroeconómico; 4) nivel sectorial; 5) nivel empresarial. </strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - 1) En el “nivel superior” se incluye la “calidad del capital social”, tal es la capacidad para organizarnos, la cooperación para el desarrollo constante, el comportamiento individual de acuerdo a los valores que rigen nuestra vida. Es en este nivel donde se tienen que dar los principales cambios en nuestro comportamiento, si es que queremos ser competitivos.</strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - 2) El “nivel internacional” principalmente incluye la representación en las negociaciones comerciales y la continua confrontación entre instituciones con relación a la defensa de la producción contra medidas adoptadas por otros países. No se puede ser buenos negociadores internacionales si no podemos concertar internamente.</strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - En este nivel, también es importante reconocer el impacto de los subsidios de los países industrializados sobre la agricultura y la economía nacionales, que además hacen difíciles las negociaciones entre agricultores con industriales.</strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - 3) En el “nivel macroeconómico” se considera las políticas que afectan a toda la sociedad y que tal como se apliquen pueden incrementar la inequidad entre los pobladores, o la informalidad en la producción y el comercio, o incentivar el contrabando, etc. La política tributaria, la política arancelaria, la política monetaria, la política de inversiones y la política de crediticia, deben ser evaluadas con relación a su impacto en la competitividad de las cadenas productivas. </strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - 4) El “nivel sectorial” hay que tener eficiencia.</strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - 5) El “nivel empresarial” es donde cada empresario aplica su capacidad de gestión para ser competitivo en aquellos productos o servicios que genera. La fusión de las empresas aumenta su competitividad y concentra el poder de negociación en monopolios u oligopolios transnacionales, pero genera desempleo. </strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - El trabajo en cadenas productivas, bien conducido, con personal bien capacitado, permite corregir algunas de las limitaciones que se presentan en los niveles de competitividad, principalmente en el nivel superior, y facilita el análisis de los otros 4 niveles.</strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - La <span style="color: magenta;">“cadena productiva”</span>, se utiliza para representar una realidad económica en su globalidad y se puede aplicar en varias esferas de la economía. </strong></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - En el caso de la agricultura es muy útil porque permite una comprensión de su complejidad actual, que supera su realidad anterior limitada a la producción primaria. </strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - El "concepto de cadena" articula en el mismo proceso de análisis<span style="mso-spacerun: yes;"> </span>al conjunto de los "actores" involucrados en las actividades de:</strong></span></span></div><ul style="text-align: left;"><li><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><span style="color: #351c75;"><strong>producción primaria</strong></span><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcQAu84q85Pj5-iQUQfDMROan6Dnelwq1bfGAYEEacrfaYeYThfLTxU5xvOp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" class="rg_i" data-src="http://t1.gstatic.com/images?q=tbn:ANd9GcQAu84q85Pj5-iQUQfDMROan6Dnelwq1bfGAYEEacrfaYeYThfLTxU5xvOp" height="115" name="oO7J33eyDQYShM:" onload="google.stb.csi.onTbn(0, this)" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQAu84q85Pj5-iQUQfDMROan6Dnelwq1bfGAYEEacrfaYeYThfLTxU5xvOp" style="cursor: move;" unselectable="on" width="115" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> </strong></span></span></div></li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong>industrialización</strong></span></span></div></li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong>transporte <img alt="" class="rg_hi" data-height="128" data-width="200" height="128" id="rg_hi" src="data:image/jpg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAkGBhMSERUUEhQUFBUVFhoXFxYWGBgUFBgYGhUVFhcXFxcXHCYeFxojGxcVHy8gIycpLCwsFR4xNzAqNScrLCkBCQoKDgwOGA8PGikkHx0pKSwpKSksKSkpKSksKSkpKSkpKSkpLCkpKSkpKSkpKSkpKTUpKSwpLCkpKSwpKSkpKf/AABEIAIAAyAMBIgACEQEDEQH/xAAbAAABBQEBAAAAAAAAAAAAAAAEAQIDBQYHAP/EAEQQAAIBAwIDBQQGBggGAwAAAAECEQADIQQSBTFBBhMiUWEycYGRByOhscHRFBVScrLwFiUzQmKi4fEkNGNzkrNDRIL/xAAZAQADAQEBAAAAAAAAAAAAAAABAgMABAX/xAApEQACAgEDBAEDBQEAAAAAAAAAAQIRAxIhMQQTQVEiFDJhFVKRobEF/9oADAMBAAIRAxEAPwDp62+R8qk6VGhxmpEaqPgkhUWvC3TwacRmlGopn7QWRqP0bvfrjySG8t0boiYzRrL51i9ZpwON2W6mfstkfGttqrwXmYqi/Aso0C6i5AqD9JEULqdZJ9ZoeTihrt0ZQrcslvTT1obTLiiduKouDUkB6/WhfD16mgRfNVqcTe7r7un2ABAxDyZO3bgiIzNWd7TbRn41laM0TWbvKi0M0Fplo1RiqWI0TWbk0jfjUdpYp3SjZFi+VMK+XwqO4xGZqRDNOhbGG3Jptyz5UXbtSMUy6CvOtr3A4ggs5M1MiAxSBqI0KeKady2sVRXBJpODs58UgdfOprXB1F4n+6owDmTjnRja+I99Cvrjun+fjXMp5JXR0OMI8hequgJED5V6qrV64kTGPOvUFi2A8m5YqfCPWpNtL3HhHlUht4Brms6kiAmnL51KizTe786JjF8VX+tdMfVh6eyfzq07S3iNsc+cSATQPHUjiWj9XP3Gqn6TrQ73R/vkfDvLVNHc0iw0yMfaFGrbjnVkukAZoHu+ZqG5azTKO4uoSyvpUxE15FinsuacWzM8Ktf1u8/3rT/cPyq74hpYnrVZoRHFB62nj5Vo9ZamfOhFjS2KNMc6mV6e2n8hSDSk1VkrFUzUgt0tmzAmm86UIjWZFP01kA5ryjpXjRuyboOs3QKbrbgagbd09ad0oKHkznsIEzRVtgBQqkzFPA61R7ip0Ov6iq67qDPuou6MUHcXrVcaSI5GxbupMR8K9ULLNLTtIkpM3ATwxTe7++pgkilTnXjHtg5t+Ypqii7xxQ+4iKN0KY7j6/1jpPLfFV30lWZuaU+TH7Xt1Z9pv+f0ZnHeD7xQ30i2Z7gxyfn/APtD+FNCVBluakJn3n8aH1FqDNFtz9J/Gm3EqlkgZbX+1SJbmpETnTglZyBRlRjiyeXdXPuaK1DoTNZu4Y4rZz/8dz+FudafdQjwgzBAoz50ptkmle1UyKf599VsmkCCxP8APrTBagijO7j7aa1o8zQswOyVFdSKLdYFQE486KEaBdtOFSbKaBmnTEoaoz6U8CpNk4pWtzTWaga7Q1wVYPbmq+9ZP21aDIzGKv3V6nIelerSe4kUqNtbb7qeYOapeO8UezZLW0d2IiQBCYyzE9M49cVB2T7RHV2CWUq9ttj+RO0GR7wcjpXlUezXkvHao4mmuaaGOPOgKzJ9qB/x2i/7gH+YVH9IR8Fmej/ipp3a3/nNGfK6v8Qpv0hH6m3+/wDlj3VqCapxikIn5V4Ka8bgBqggxfxqVScCm26c2IrMxk9S0cXsfu3B/ketQQJrL6szxbTe64P8j1qStCDtGmiMrVF2l4tqLV2zbsFF7yRLLuEyMsOcBQcCM9aL4kWLEZAUSufMTOPlWX13GtOHVb1wB7bEwHG5TiSQxJIjoPOs53aGji2tlVqfpN1WnuOjhLu1nErb2tCSWLDfkAe6or30wuwC7DacQf7OQykA8nYkSDggHn5U3WcAS673dNfsuXLhrd0i2QLgM5n4cqseG9mbFy53ly21q6LewDw93i33W5HUkONvSRBqiyQS3FeNtmo4XrWuau7k7G02muqpjG/vZPoTiatr2nPTrWd4Xwo6eDbuF2CJb8clRbt79qjaZwXMT0EVbX9e8SoUkEEAFlB8wTnH4xSd6N8g7MgkWqQWaFPEmx4By/aMjHqM0l3je1GIQkgDE55iTAzyk4BPpTxyqXArxMNiKcc1Q6XtnYuNtnbO6MgyQ0Ae/b4vz6XlshgGU4qiZNxaGsKGuCi7g61C9qatFoiwLaPjXqmjyr1GT3FSLXjInTXP3D9hFUX0d4tXhEfXD/1rVn2o4vbs6e5vYLKECSMxExJz7hVH9GuuS7bv7TMXAT7jbAH8Jrz62PUrY2DPmlWpIFMvOqgFiAJAyY5mAPmR86yEMd2qc/pWk/7o+11r30h4sIefj/L7Kd2qzqdIf+qP4xTfpI/sE9H/ACoeA1ua4ZA64H3Uw2c0+3yHuH3CpC00/AtA20ipZwKarRiOtT3LYiazZqMXr1jiml9S8e/Y9a7aOtZjiuOJ6T95j/lP51qkBJHUDPx6Cpp0hnuUvFuH33ulkFtbarbJLk7sAllCjAO2BPurnXbDsLcLtqEAcXTvUb9h3wF2gkFZgAwTmTW+47wu69+4/eW7doKk7mYMSpVjC8hgATz8VTPxvSCwLF9gSQFKAEtJPhwvI5HzqMMji7TKV8TjFrsZeiTp7vPobTn06/zNL/RzUKf7DUjrGyf4TWj1Pa4WLty2bZYI7IDuhm2sRJBXmYp2m7fJObT5/wASz06R610dzK1ekkoxW1lDZ0d5BkalcZ+qu4wOopg1WoWPr7yj1S98Olaa19ICdbVxcdCp68unz9aMXt1ZnIuDz5HMejUryS8wH0x8SMv+vr4/+wfizL8fEtSf0lvmY1CyAIPeIPvitcO2elOCXzmNhPTJ50252n0TADcsnlus5+70oLL7gDS/EjIXO0F9iSWtEkZP1ZJ5Ek+ZwM1ouynHdQ+otoWGxzBEDyJjnzxUd7XaBjtddOZ6G0B8fZqInRIwKpZHUFAQfhHI1WORX9ojg/Z0i4eoqG4arODdprd3ahcFjyMxu946GrdkzXRCSZyzg7BCK9UrWzz6fjXqd7ipKiu7d6Fr9jYgUuFZl3Rz3WlgE4BJbnUP0fcPaxbffAa6qXCP2fFcSPUwAT6k0FwDtM+pcrdNsMB4dvhJJu2yyhSTO3bMjpWi4agDAjl3dwCMjwaiR8g5FcLO93wXYasD2r4pqxq7KW0VWL/Vtum0yKVaWZsIwY7TPOREmK1HE9eFtIyjeGu2sqREG4DIJweQrl/bbV3tRxK5ZMi0rW0nkEBZVDx13O6mR5elNwIjZ9okcXNIbhUuHXcVmJ3rugHIE+dT/SSZ06wOZPnPMekVUdpOIXrqWDa7ltqibrXCv1m4q0LtLQSshuszWc1b3bi/XauDMwo3EmSOdwmfD99R1eC1M6bb7V2Ew7gQFiPHuXaPF4ZgSSMnpVLqPpOsIVUguxMMVgCJPiCnPLkDz+2ue6i3p1JOy9dP/VZjb9Tt8IPyqS1pUJVhbS2FkqqeHnmTA+VUjK3uI0dm/W9o2luq4ZHAYEECVON3iIMDr5Zqt1vbPT29pF1XXIbYCx5YK9DmZkiJFcvv6UuRL3La9Sqzy6nwkx+7yp44Lpl8Ti5fIyCwLL8dzEH5fCi2lsBI1r9pbWq1umZAy7XI8e1ZG0ncCDEQD6iKM1HHC924ouXVVmGzZtUcgCdzNIU4zHkRXOe/dbkKQuDBMRJjEHmIoyxpTeWbmsuYI3Ir7I94tqs+meXrSzSpBRecQ4zYkd7b883We4ANoXcVSAJAGSDmidR2kbK2iFMRuRQkcuoEkxt9MCsx+r7SN9SGYTLFpgt0MsSSRjriibWDzx9vP7f9anHFHkZyfBneJ6dGuXC7AyzFhu8XtSZPOT+NMs6ewzAgMLe2Nu8b5AMEZ5cqZxHiek7+6j6dpDEM4I8Tzz2yARmedR6S7o9oK2GeWHsOdwwckbtwrrUvic7i7J9ZpbTKotFxgzJHoRBn+Yp9qzZAXvXuhhzAyvWOlT9n+z9jXXTZs6d9y7idzsqqB1JDdT4R5mPWitZ2Mtk7DutMpIIliQOvM/bU3linTdDRgB6ZdKxMX7kiNwIMjmYyvLIpLunRrihLzQeZ28iZ6mrBexNkncGMzkhnmQAKW52LO9Sl6LXNlO9mPMkqxwOlJ34Llh0sadIoEC7kDnHIj3c6dZswNwuA8+gjJ6fCad/RRHhhfbAOAxJ6HyxmlXg3dsNrqc8rm5uh6DlTxzR8MXQ2WvZZ1GpswynxRjn7Jroqt61zfhWgW1et3ZwjboBkcjhZEjn51r7XamySMH5gfYaossPYk8U3wi5evVTXO1tqc27vMDCqRGcyGr1HuQ9idt+jk2iu7Nu2VIOCJBEcoI5H4/Otl2T7V3pCnZCyqwAMuQzyOUEgVm3S0GClSCYyJ2jyBzzMGrDhmlG9VtggkgeE+I9CBJ59PjXDLJtseio+zTaq5eW2mnBQob1tUOyNhX64GOR27YEQcige0Gtuhh3wQuQM7cGHtsGE5xAxNZ/tNorwuISrKvW27d5ncyjJ64UQB1NB6bQkWne6wG15MttlfqxgbowW5DyrXNR1WCo8I9qEugQXt3B1C+EggeEwxMwABA8vKKdpLZuCEW48Qfq1GQS3W4RH5VHfZXYn9OuqGO7aACoJzjGAOnlR2jvC2u4aq4RIk7NyGSxKE7DEHA8QwBAptVrYzVEtzQXFQuFCKsc7gdjJKxtUR1BmelVl3jzAkQTkj2oECfStbqeMJf4ddCbTsKy20rLb93iJAAJnPuHnXPl434YK28mZAjOOXXzp8Lck7Qk+Q48e8Ud2czzfl6nFS6jWbM84AhZgAnnmMc+dVn64O8ju7ZxzIPKKL0l03RIgswAAGZ58h7gKvsS1Ed3jjDa04yNgI3SSCDJHTOPWpP05mBlmEf4oMehHvzQvDOGG7dvIzLadHJPeDwwNozEwIgyAadqr923ZL3VBQMVlRuViOquo2iSOc8qXUnshtwu/x/bcKAEgKQDII3AAzynAU/8AlTx2gBfaEMFgAdw8xnFJwftBYezFzYt0ArICgspWF3FeRk5zmi73HtEyiCvRhFoztBBJ9nkIMn0pdTumjVZnLl9Ld7UvcQ3QXgKMAHz8iKqEcNd8NsruYQEAUjpAMjrjOK3Wn12l722bi/V4LQjDcsyYEc9tG9pu1GguOf0Fbm4gLcti0EWFkK6sfZMQCORkHBzR1fgNGv7KJY4daW3cv2+8IDXSbgJk/wB0Z9lQYx1k1D2g45onTd3ga6MAqpbcByDdPjXPP1mQAe4u7eQhV6SJwYHMU1+Mgc7F3mOgnyOZjrXJ9O3LU2PrTVIuk7UKZKSRMBgsr0EyOnPNF39cCyzmXCgTBPTHl15+VA8NKGyTbVgoLbd6hWwJMgEgCaKCHaGGCSsYBPi2RnmBuJ+BpM+OqYjbZT8V4idNuKkSNuIwizGR1ncon1Jqe72gtEqQLkSD7PMbTyz61m+1rK9wGSWO6B0UBgFEepOfcKveFaRrdiyj+2GJIxIBDR8gR86viw2rFUqY+/2htx4RcUx1X0/3qNuOpunc0ecHFE6q2rISM46QaReFM5hEYwTMCY5RV3ioOo8OOWjEk8x/dPL0r1E6Xs/d9nu3DYwViPfXqn2Q62YS/wAR32wuPq1Cgj2jBJ3HzYzGP2ak7P8AFjavIbf9ozqNzeILJyQDyPX0rpNvsTZRQqsu0DkbauWgkyx6mSTPw6V632Q0qMrKu4gghgqKYBmIXA58+eAK4n1uLdJP+C+lgvavh7zbZ7rsbiI/MiNx5YwPPFZS/q+5NqZJuHIMsFXvChKyRmADzHOujcQsG8yl3MKFQeFIhYjmD5fbQOp7M2LpXeu4rBEQuQcSeZH+E4x0ox63GlTsDg+TmlztW5YyiRmeYOMDrHnRms4lcuDTqC9uQxIRiJ8RA958PXlWv1HYm131krbTuyW72V8xgjxYgr05FvU1erwOyCCLaAgyp2DBiDGecE/+R862Trca3oGiTOdaTU3bC2bl29dud4GYWu8baIbaDck45FoA5R51U3+IsHnDK05YByMtJE8v9K7B+rLcyFt7gIB7seyYBAHlGI9KRuDW8G5bsnYJBKKCpPMzXOv+ir+1lVjdVZx7WcWuI5QrZ8LKD9WhMiJAMVPpdVq+92W7e1nPhTulViOY5rygxOBjmK7CdMBH1aeGBgD9nnIE+XrUa3zEKIBHvB6/b9tP+pJ8RJvA15OaWuHasqxZbSs7gBjsIMAZBXcMRG49etB6+/xC9c7q4XuEnaO89mSrMAC0AeFT8BXT++J5WrbwSNogGMbfQTgwPI1Jb2gbu7W3uJOc+kmeRMdPOhHr1dtIPafs41w3guodiVtPESYUwBIJH3Yr2q0F9Ut7luyu5cA7AgOACOcndPvFdbu6hjMWoIE+2JBxu3dAeg+3nTrmr2ELKgZmWIgBS0gA5IAGKs+ul+0m8SXk5vqNRqke3KlZCqNy9AE3c+UGflW/4ho/+H0bWWRSUZLvgDTtFsOCrggPJJwOVSfry2CRu2yxEtA3GYIHmCevKRFDntLbcs8OQrBUjcysDkYUYaMR6iedF9VOS+0XQl5Mpo+KOcFSqwQS07sCZaABEyAfxq0InHkR64PWtF+uFJ5k9FSWaYESwGDnp8qavFHBxbdpyNiMZxnBODERPmaEevlH4uP9iuCvkz62rgDwGIz0PVR+YqfTpdcWioIhrZgghoBTd6cpq1TitwhN2ncEkB920KByZlk+I4mPIGpkJUiLCgHLNMZEnbE+ImBJ5ZrS61tU0FRXsyDdmwRvcPLKOYKhWZ5Vg3mI5HmWFDXLWqbVPcO62koo3Kc/uTg568vEK2l0tcBVkUKxEiSGABmQP2g0x0AofU2iPEFDHJA9ld5IgegAgR6e+kj1fp/4akiDT8JPDWQ3Hu3Fdm2LttkSApJLbgRlhAjpWns8buFgUtRPtDAPKec85Kj3TVJxfUHUbBdTcLBYpDFd0wPGf2REx1xQNp7oGRbJxLbmWDjcQvSn+tajsylRNkeJXgMoAD5kD7Jya9WZ7x3ADMpIPTdEyeW7lXqj9bkfDQfgf//Z" style="height: 128px; width: 200px;" width="200" /></strong></span></span></div></li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong>comercialización</strong></span></span></div></li>
<li><div style="text-align: justify;"><strong style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;">distribución <img alt="" class="rg_hi" data-height="104" data-width="140" height="104" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRddBlmnNKiW7KLb28o_p0XcxqAu3nSfIrlT63CGCE9wWlnk0XiOw" style="height: 104px; width: 140px;" width="140" /> <img class="rg_i" height="122" name="QPpRFl6c9Sq7WM:" onload="google.stb.csi.onTbn(1, this)" src="data:image/jpg;base64,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" style="cursor: move;" unselectable="on" width="95" /></strong><span style="color: #993300;"><span style="color: #351c75;"></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong>consumo.</strong></span></span></div></li>
</ul><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> </strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - La experiencia del trabajo con cadenas confirma la necesidad de avanzar en una <span style="color: magenta;">"fase de estudio" </span>que incluye:</strong></span></span></div><ul style="text-align: left;"><li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong> el conocimiento del contexto internacional y el contexto nacional del producto en sus diferentes etapas de procesamiento</strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong>la identificación de la estructura de la cadena y, </strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong>el funcionamiento de la misma. </strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><strong>Paralelamente, con la <span style="color: magenta;">"participación" </span>de un número creciente de los involucrados en la cadena dicho conocimiento debe facilitar el <span style="color: magenta;">"diálogo y la concertación"</span>.</strong></span></span></div></li>
</ul><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #351c75;"> </span><span style="color: #993300;"><span style="color: #351c75;">- La síntesis del análisis de la cadena debe permitir la identificación de los problemas y cuellos de botella que afectan la competitividad de los eslabones de la cadena y de la cadena en su conjunto y que los actores de la cadena comprendan mejor su rol y su efecto en la competitividad del producto final. </span></span></strong></span></div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #993300;"><span style="color: #351c75;"> - También, se logra disminuir la desconfianza entre los actores porque todos disponen de la información básica con relación al producto.</span></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #351c75;"><span style="color: #993300;"> <span style="color: #351c75;"> </span></span><span style="color: #993300;"><span style="color: #351c75;">- El</span> <span style="color: magenta;">"diálogo"</span> <span style="color: #351c75;">basado en buena información permite identificar áreas de reducción de costos y de mejora de la calidad y la identificación de acciones y proyectos que deben realizarse para incrementar la competitividad.</span></span></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #351c75;"><span style="color: #993300;"> <em> </em></span><span style="color: #993300;"><em>- El incremento de la competitividad depende de nuestro comportamiento individual y en la forma en la que nos relacionamos unos con otros. </em></span></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><span style="color: #993300;"><strong> </strong></span><span style="color: #993300;"><span style="color: #351c75;"><strong>- La <span style="color: magenta;">"competitividad de un país"</span> depende más de sus valores humanos que de su riqueza natural o de la tecnología disponible. </strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #351c75;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - Si llegamos a ponernos de acuerdo en que para incrementar la competitividad es necesario cambiar nuestro comportamiento y la forma en la que nos relacionamos, un <span style="color: magenta;">Programa de Competitividad de nivel nacional</span>, no puede dejar de identificar acciones y proyectos en este sentido y difundir y perfeccionar el concepto y la metodología del trabajo en <span style="color: magenta;">cadenas productivas</span></strong> <span style="font-size: x-small;">(PAZ SILVA, Luis. Competitividad y Cadenas Productivas, in Cadenas productivas. Un nuevo enfoque hacia la competitividad. </span></span><a href="http://www.cadenasproductivas.org.pe/?q=node/248"><span style="color: #351c75; font-size: x-small;">http://www.cadenasproductivas.org.pe/?q=node/248</span></a><span style="color: #351c75; font-size: x-small;">). </span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"></span><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="mso-spacerun: yes;"> </span>- Resulta de importancia el <span style="color: magenta;">"rol del Estado"</span> en la promoción, fomento, apoyo de la competividad de las cadenas alimentarias.</strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> <span style="color: #993300;">- En Argentina: el <span style="color: magenta;">“<u>Programa de Promoción y Desarrollo de Cadenas Agroalimentarias</u>”</span> del entonces Ministerio de Economía y Producción, Secretaria de Agricultura, Ganadería, Pesca y Alimentos, establece entre sus “objetivos”: </span></strong></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> Promover proyectos y/o emprendimientos socio- económica y ambientalmente sostenibles que: </span></strong></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> 1) agreguen valor a los productos y a la región</strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> 2) creen empleo</strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> 3) aprovechen oportunidades de mercados</strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> 4) propicien la innovación tecnológica</strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> 5) fomenten el desarrollo regional</strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> 6) mejoren o faciliten la coordinación entre los actores de la cadena en la que se desarrollan.</strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"></span><span style="color: #993300;"><span style="color: #351c75;"><strong>- <span style="color: magenta;">"Alcances del programa"</span>: </strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> 1) es aplicable en el ámbito nacional</strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> </strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> 2) en proyectos que involucren actividades que fomenten la transformación de la producción agropecuaria</strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> </strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong>ç 3) interviene desde la pre formulación hasta la puesta en marcha, en todo el proceso o en alguna de sus etapas.</strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #351c75;"><span style="color: #993300;"> </span><span style="color: #993300;">- Para propiciar el desarrollo de la agroindustria es necesario: </span></span></strong></span></span></div><ul style="text-align: left;"><li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #993300;"><span style="color: #351c75;">conocer el funcionamiento de las cadenas, sus actores y sus relaciones</span></span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #993300;"><span style="color: #351c75;">estudios y análisis de cadenas</span></span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #993300;"><span style="color: #351c75;">guías de trámites</span></span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #993300;"><span style="color: #351c75;">actualización periódica, difusión e información</span></span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #993300;"><span style="color: #351c75;">capacitación y asistencia técnica</span></span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #993300;"><span style="color: #351c75;">convenios con instituciones públicas y privadas</span></span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #993300;"><span style="color: #351c75;">presencia en ferias</span></span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><span style="color: #351c75;"><span style="color: #993300;"><strong> <span style="color: #351c75;">desarrollo del marco normativo</span></strong> <span style="color: #351c75; font-size: x-small;">(</span></span></span><span style="font-size: x-small;"><span style="color: #351c75;">NIMO</span>, Mercedes. “Programa de Promoción y desarrollo de cadenas agroindustriales”. Dirección Nacional de Agroindustria. http:// </span></span><a href="http://www.prosaponline.gov.ar/prosapwebsite/webDocs/Comp/"><span style="color: #351c75; font-size: x-small;">www.prosaponline.gov.ar/prosapwebsite/webDocs/Comp/</span></a><span style="color: #351c75; font-size: x-small;">).</span></span></span></div></li>
</ul><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #351c75;"></span></strong></span></span> <span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #351c75;"> <em> </em></span><span style="color: #993300;"><em><span style="color: #351c75;">- En Argentina, es necesario cambiar el perfil de lo que fue tradicional y trabajar con productos -</span><span style="color: #351c75;">carnes, lácteos, entre otros- , para adoptar medidas que involucren desde el proveedor de insumos, el productor y la industria hasta los consumidores, tanto sean los del mercado local como del internacional. </span></em></span></strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #351c75;"><span style="color: #993300;"> </span><span style="color: #993300;">-<span style="color: #351c75;"> Para los "commodities" hay que asegurar que toda la cadena tenga competitividad, no sólo un eslabón. </span></span></span></strong></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #351c75;"><span style="color: #993300;"> <span style="color: #351c75;"> </span></span></span><span style="color: #351c75;"><span style="color: #993300;"><span style="color: #351c75;">- Para las "especialidades", la otra gran variante, no se concibe un esquema de producción que</span> <span style="color: #351c75;">no ofrezca garantías de origen y una perfecta sincronización de la logística y la distribución.</span></span></span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><span style="color: #993300;"><strong> </strong></span><span style="color: #993300;"><strong>- En Argentina, se aprobó entre las aperturas estructurales inferiores de <personname productid="la Secretaria" w:st="on">la Secretaria</personname> de Agricultura, Ganadería, Pesca y Alimentos de dicho Ministerio <personname productid="la Direcci�n" w:st="on">la <u>Dirección</u></personname><u> de Promoción de <personname productid="la Competitividad" w:st="on">la Competitividad</personname> y Valor Agregado</u>, tiene por “objeto”: asistir en las políticas y proponer estrategias y acciones, articulando con otras áreas competentes, para asegurar la calidad, la promoción del valor agregado y la diferenciación de productos, industrializados o no</strong> <span style="font-size: x-small;">(MINISTERIO DE AGRICULTURA, GANADERIA Y PESCA. Resolución nº 35/2009. Bs. As., </span><a href="http://infoleg.mecon.gov.ar/infolegInternet/"><span style="font-size: x-small;">http://infoleg.mecon.gov.ar/infolegInternet/</span></a><span style="font-size: x-small;">). </span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"> <span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span><span style="color: #993300;">- Entre sus “acciones” figuran:</span></strong></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcTfzBmnQN8JlgxcWgm8YwAaF4OhrKtLknBYYllEbKTei1hra3aU" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="256" data-width="180" height="256" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTfzBmnQN8JlgxcWgm8YwAaF4OhrKtLknBYYllEbKTei1hra3aU" style="height: 256px; width: 180px;" width="180" /></a><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span><span style="color: #993300;">1) Asistir en las políticas y proponer estrategias y acciones, articulando con otras áreas competentes, para asegurar la calidad, la promoción del valor agregado y la diferenciación de productos, industrializados o no.</span></strong></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span></strong></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span><span style="color: #993300;">2) Elaborar, proponer y ejecutar en forma articulada con otras áreas, proyectos y programas vinculados a estrategias técnicas, económicas y organizacionales para mejorar la competitividad de las cadenas de manera sostenible y equitativa favoreciendo la transformación de los productos primarios</span></strong></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span></strong></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span><span style="color: #993300;">3) Elaborar y proponer mecanismos de normalización y certificación de calidad de productos alimenticios y agroindustriales así como el desarrollo y adopción de modelos y sistemas voluntarios para el aseguramiento de la calidad y diferenciación de productos, coordinando su accionar con los distintos organismos con competencia en la materia.</span></strong></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> </strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> <span style="color: #993300;">4) Elaborar y proponer política </span><span style="color: #993300;">de promoción de exportaciones tendientes a aumentar la competitividad de la producción agroalimentaria en los mercados externos.</span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span><span style="color: #993300;">5) Asesorar y asistir en aspectos relacionados al Código Alimentario Argentino y el Sistema Nacional de Control de Alimentos, así como en la actividad nacional de contacto del "Codex Alimentarius" y del MERCADO COMUN DEL SUR (MERCOSUR), en aquellos temas vinculados a su competencia.</span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> 6) Elaborar propuestas tendientes a la unificación y simplificación de normativas y estrategias vinculadas a los productos alimentarios y agroindustriales emanadas de las autoridades nacionales, provinciales y/o municipales.</span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span><span style="color: #993300;">7) Asistir y asesorar en lo relativo a la aplicación y contralor de <personname productid="la Ley" w:st="on">la Ley</personname> nº 25.380 de Denominaciones de Origen e Indicaciones Geográficas y en la aplicación de <personname productid="la Ley" w:st="on">la Ley</personname> nº 25.127 de Producción Ecológica, Biológica u Orgánica.</span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span><span style="color: #993300;">8) Coordinar y administrar el Sello de Calidad "ALIMENTOS ARGENTINOS, UNA ELECCION NATURAL" y su versión en idioma inglés, "ARGENTINE FOOD, A NATURAL CHOICE".</span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> <img class="rg_i" data-sz="f" height="112" name="eNm1_nRcb2bXHM:" onload="google.stb.csi.onTbn(1, this)" src="data:image/jpg;base64,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" width="112" /></span></strong></span></span></span></span><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;">9) Elaborar y ejecutar proyectos y acciones tendientes a promover el turismo rural y las actividades conexas articulando con otros organismos con competencia en la materia.</span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span><span style="color: #993300;">10) Dimensionar el impacto potencial de algunos cambios a través de simulaciones y planteo de escenarios alternativos en la problemática alimentaria nacional, así como en la generación de empleo y valor agregado en las cadenas alimentarias y agroindustriales.</span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;"> </span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><span style="color: #993300;"><strong> </strong></span><span style="color: #993300;"><strong>11) Ejecutar y/o coordinar tareas de capacitación en los temas de su competencia</strong> <span style="color: #351c75; font-size: x-small;">(</span></span></span><span style="color: #351c75; font-size: x-small;">MINISTERIO DE AGRICULTURA, GANADERIA Y PESCA. Resolución nº 395/2010. Bs. As., 5/10/2010http://infoleg.mecon.gov.ar/infolegInternet/anexos/170000-174999/173539/norma.htm).</span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> </strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #351c75;"><strong> - <span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">La ex SAGPyA oficializó mediante <personname productid="la Resoluci�n" w:st="on">la Resolución</personname> n° 132/09 el <u><span style="color: magenta;">Programa Nacional de Agregado de Valor (ValorAR)</span></u>, a cargo de la Subsecretaría de Agroindustria y Mercados, <span style="color: #993300;">cuyo objetivo es articular estratégicamente diversas herramientas con que cuenta <personname productid="la Direcci�n" w:st="on">la Secretaría</personname>, para potenciar y maximizar los productos y servicios diferenciados provenientes de las distintas cadenas agroindustriales.</span></span></strong></span></span></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: #351c75;"><strong></strong></span></span></span></span></span></span> <span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: #351c75;"><strong> <span style="color: #993300;">- El <span style="color: magenta;">Programa “ValorAR”</span>, lanzado por el Secretario de Agricultura el día 1º de diciembre de 2008 cuenta con una serie de instrumentos para el sector agroindustrial, entre los que se incluye: </span></strong></span></span></span></span></span></span></div><ul style="text-align: left;"><li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;">programas de Producción Orgánica (proDAO)</span></strong></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;">Gestión de <personname productid="la Calidad" w:st="on">la Calidad</personname> y Diferenciación de Alimentos (Procal)</span></strong></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;">Sello de Calidad “Alimentos Argentinos”</span></strong></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;">Denominación de Origen e Indicaciones Geográficas (DO e IG)</span></strong></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;">Promoción de Exportaciones de Alimentos con Alto Valor (Proargex)</span></strong></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;">Información Estratégica para las Pymes Alimentarias (RedIPA) </span></strong></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: #351c75;"><strong><span style="color: #993300;">Programa de Promoción y Desarrollo de Proyectos Agroindustriales y Turismo Rural (Pronatur).<span style="mso-spacerun: yes;"> </span></span></strong></span></span></span></span></span></span></div></li>
</ul><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="color: #351c75;"><span style="color: #993300;"><span style="mso-spacerun: yes;"><strong> </strong></span></span><span style="color: #993300;"><strong>- ValorAR pretende alcanzar una dinámica interacción entre los diferentes eslabones de las cadenas agroindustriales que participan en el proceso de agregado de valor</strong> <span style="color: #351c75; font-size: x-small;">(</span></span></span><span style="color: #351c75; font-size: x-small;">Boletín nº 65 - Buenos Aires, Febrero de 2009<span style="mso-spacerun: yes;"> </span>Secretaría de Agricultura, Ganadería, Pesca y Alimentos. </span><a href="http://www.alimentosargentinos.gov.ar/news/09/N_65.htm"><span style="color: #351c75; font-size: x-small;">http://www.alimentosargentinos.gov.ar/news/09/N_65.htm</span></a><span style="font-size: x-small;"><span style="color: #351c75;">).<span style="mso-spacerun: yes;"> </span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><div style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" class="rg_hi" data-height="207" data-width="244" height="207" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcSvA4TrZ_nQ04TRclU-bAQ7uWGDUtpOdvuyQ1cV2lLv4Xcja30I" style="height: 207px; width: 244px;" width="244" /></div><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #993300;"><span style="font-size: x-small;"><span style="color: #351c75;"><span style="mso-spacerun: yes;"> <strong> <span style="font-size: small;">- Argentina ha iniciado el camino de la "competitividad" de las cadenas agroindustriales.</span></strong></span></span></span></span></span></span></span></span></div></div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-11715208238511707212011-11-03T15:32:00.000-07:002011-11-03T15:37:11.145-07:00EL SISTEMA AGROINDUSTRIAL (SAG) COMO INSTRUMENTO DE ANÁLISIS<div dir="ltr" style="text-align: left;" trbidi="on"><strong style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"> <img alt="" class="rg_hi" data-height="237" data-width="212" height="237" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRhB0mlDcYxYkASYKAPzKsZwtB5pjeLvFJlWjCmzYOLG6Aowb84" style="height: 237px; width: 212px;" width="212" /></strong><span style="color: #0b5394;"></span><br />
<div style="text-align: justify;"><span style="color: #0b5394;"><strong>- El “sistema agroindustrial” (SAG), ha sido analizado por la doctrina “brasileña” </strong><span style="font-size: x-small;">(Véase: WATANABE, Kassia; ZYLBERZTAJN, Decio. “Sistema Agroindustrial (SAG) como instrumento de análise”. VI Congreso Americano de Derecho Agrario. Derecho Agrario Contemporáneo para el siglo XXI: Agricultura-Ambiente-Alimentación. Comité Americano de Derecho Agrario. Departamento de Derecho Económico empresarial. Facultad de Derecho de <personname productid="la Universidad" w:st="on">la Universidad</personname> de Buenos Aires, Buenos Aires, 21 al 24 de septiembre del 2009. <span lang="PT-BR" style="mso-ansi-language: PT-BR;">En CD ISBN 978-987-25364-0-4; ZYLBERSZTAJN, Decio. “Conceitos Gerais, evolução e apresentação do sistema agroindustrial”, in Economia & Gestão dos Negócios Agroalimentares, eds. Zylbersztajn, D.<span style="mso-spacerun: yes;"> </span>& Neves, M.F.,<span style="mso-spacerun: yes;"> </span>Pioneira, São Paulo, 2000; ZYLBERSZTAJN, Decio; organizador; NEVES, Marcos FAVA; organizador; NASSAR, André Meloni. Economia e gestão dos negócios agroalimentares : indústria de alimentos : indústria de insumos : produção agropecuária : distribuição. </span><span lang="EN-GB" style="mso-ansi-language: EN-GB;">1a ed.<span style="mso-spacerun: yes;"> </span><city w:st="on"><place w:st="on">São Paulo</place></city>, Thomson Pioneira, 2003. c2000)</span> </span><strong> y su</strong> <strong>concepto </strong><span style="mso-bidi-font-family: Arial;"><strong>fue un avance para la nueva agricultura, ya que no era usado en el<span style="mso-spacerun: yes;"> </span>sistema agroalimentario en el inicio del siglo XIX, porque la agricultura era de subsistencia, la cual combinaba la pequeña producción y el frágil poder de mercado con una organización<span style="mso-spacerun: yes;"> </span>totalmente integrada.</strong> </span></span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcTCOBtgYulDHYK8wc4SJLDgU5L6yD1riPM_jWlec6bR9MVV-LS0" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="212" data-width="238" height="212" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTCOBtgYulDHYK8wc4SJLDgU5L6yD1riPM_jWlec6bR9MVV-LS0" style="height: 212px; width: 238px;" width="238" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="mso-bidi-font-family: Arial;"><strong>- El sistema de integración en la agricultura familiar era bastante común, una vez que las decisiones de consumo y los procesos de producción se concentraban en las mismas manos</strong> <span style="font-size: x-small;">(PENN, Raymond J. Tenure innovations and tenure problems associated with vertical integration. Journal of Farm Economics, pp.1383-1392, 1958.p.1385)</span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;">. </span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Con el pasar del tiempo:</span></span></strong></div><ul style="text-align: left;"><li><div style="text-align: justify;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> los consumidores se tornaron más exigentes</span></span></strong></div></li>
<li><div style="text-align: justify;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;">las actividades de la agricultura se especializaron<span style="mso-spacerun: yes;"> </span>y</span></span></strong></div></li>
<li><div style="text-align: justify;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"></span></span></strong><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;">el sistema productivo se orientó para el mercado. </span></span></strong></div></li>
</ul><ul style="text-align: left;"><li><div style="text-align: justify;"><strong><span style="mso-bidi-font-family: Arial;"><span style="color: purple;">La transformación de los productos agrícolas y su distribución, trascendieron los límites de las propiedades agrícolas. </span></span></strong></div></li>
</ul><div style="text-align: justify;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Ese proceso de especialización, el cual representa una desintegración gradual de funciones en la agricultura para formar un SAG, es definido también como “antes de la porteira”, “dentro de la porteira” y “después de la porteira”.</span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;">- El <span style="color: magenta;">“antes de la porteira”</span> representa los insumos, los bienes de producción agropecuaria y las interrelaciones de productores de insumos con productores o empresarios agrarios, a través de la comercialización de máquinas, de implementos agrícolas, de materiales genéticos e de distribución de insumos. </span></span></span></strong></div><div style="text-align: justify;"><span style="clear: right; color: #0b5394; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img class="rg_i" height="105" name="BtsFdZPcR7HWwM:" onload="google.stb.csi.onTbn(1, this)" src="data:image/jpg;base64,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" style="cursor: move;" unselectable="on" width="137" /></span><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- El <span style="color: magenta;">“dentro de la porteira”</span> engloba todos los segmentos productivos que constituyen la producción agropecuaria. </span></span></strong></span></div><div style="text-align: justify;"><br />
</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><img alt="" class="rg_hi" data-height="194" data-width="259" height="194" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRjVvK6-N-ilFRXbIF7pJxmTdZ05Ci-QbOLKcFLbKzHgQQ75u2WRg" style="height: 194px; width: 259px;" width="259" /> </div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><br />
</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcRWC7c_06AlD5yNYjkirKNiATL5IIWs7Lph7YjjKc_f0SeKFqrPeA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="197" data-width="163" height="197" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRWC7c_06AlD5yNYjkirKNiATL5IIWs7Lph7YjjKc_f0SeKFqrPeA" style="height: 197px; width: 163px;" width="163" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span></span></strong></span><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- El <span style="color: magenta;">“después de la porteira”</span>, es la<span style="mso-spacerun: yes;"> </span>industrialización o la distribución de los productos, que abarcan diferentes tipos de agentes económicos como el comercio, las agroindustrias, los prestadores de servicios y otros.</span></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- A pesar de la <span style="color: magenta;">"especialización"</span>, "todas las actividades son interdependientes y organizadas en un sistema de cadenas productivas" que conectan a los proveedores de insumos con los productores agropecuarios, a éstos con las agroindustrias, y luego con los distribuidores, hasta llegar a los consumidores. </span></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- La <span style="color: magenta;">"escuela francesa"</span> de organización industrial también desenvuelve una noción<span style="mso-spacerun: yes;"> </span>de sistema denominado de <span style="color: magenta;">“análisis de la filière”</span>. </span></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- La <span style="color: magenta;">"cadena de producción"</span>, describe una serie de operaciones técnicas que van desde a materia prima hasta el producto final, como ya se señaló. </span></span></strong></span></div><div style="text-align: justify;"><span style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em; mso-bidi-font-family: Arial;"><img alt="" class="rg_hi" data-height="215" data-width="234" height="215" id="rg_hi" 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" style="cursor: move; height: 215px; width: 234px;" unselectable="on" width="234" /></span><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Tanto el "concepto americano" como el "francés", son similares y enfocan el proceso de producción como un “sistema”. </span></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="mso-bidi-font-family: Arial;"><strong>- El <span style="color: magenta;">"ambiente institucional"</span> (cultura, tradiciones, sistema legal, comportamiento), es otro aspecto considerado por los dos conceptos</strong> <span style="font-size: x-small;">(</span></span><span style="font-size: x-small;"><span lang="EN-GB" style="mso-ansi-language: EN-GB; mso-bidi-font-family: Arial;">FARINA, <place w:st="on"><city w:st="on">Elizabeth</city></place> M.M.Q; ZYLBERSZTAJN, Decio. </span><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;">Competitividade e Organização das Cadeias Agro-industriais. 63. Costa Rica. Instituto Interamericano de Cooperação para a Agricultura).</span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><strong> </strong></span><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong>- Entretanto, <span style="color: magenta;">“commodity system approach” (CSA)</span><span style="mso-spacerun: yes;"> </span>y la <span style="color: magenta;">"filière"</span> analizan el sistema de modo diferente: </strong></span></span></span></span></div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> - El CSA enfoca y enfatiza en la jerarquización y el poder de mercado, portando aspectos distributivos. </strong></span></span></span></span></div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong> - La <i style="mso-bidi-font-style: normal;">filière, </i>analiza la dependencia, dentro de un sistema, como un resultado de mercado o de fuerzas externas, tales como, las acciones gubernamentales o las acciones estratégicas de las corporaciones que están en el sistema</strong> <span style="font-size: x-small;">(ZYLBERSZTAJN, Decio. Conceitos Gerais, evolução e apresentação do sistema agroindustrial. In: Economia & Gestão dos Negócios Agroalimentares, eds. Zylbersztajn, D.<span style="mso-spacerun: yes;"> </span>& Neves, M.F.,<span style="mso-spacerun: yes;"> </span>Pioneira, São Paulo, 2000).</span></span></span></span></span></div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody>
<tr><td style="text-align: center;"><img alt="" class="rg_hi" data-height="128" data-width="101" height="128" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRrhV3goDMowSIeMsSosMR4qIOldtuSbShLB9jG249L7bzRToy-" style="height: 128px; margin-left: auto; margin-right: auto; width: 101px;" width="101" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;">Prof. Dr. Decio, ZILVERSZTAJN</span></td></tr>
</tbody></table><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> <span style="color: purple;"> </span></span></span><span style="color: purple;"><span style="mso-bidi-font-family: Arial;">- El SAG se presenta de mayor amplitud que la cadena agroalimentaria ya que el primero puede ser o no alimentario.</span></span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- El análisis del SAG, surge en la década del 50, por medio del concepto de <span style="color: magenta;">“agribusiness”</span> y, nuevas configuraciones del sistema, son elaboradas para examinar las formas complejas de las relaciones que establecen. </span></span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="mso-bidi-font-family: Arial;"><strong>- Otras denominaciones pueden ser encontradas en trabajos científicos sobre sistemas de producción, tales como <span style="color: magenta;">“networks”, sistemas de “supply chain”, “cadenas”, “clusters”, “contratos complejos”</span></strong> <span style="font-size: x-small;">(MÉNARD, Claude. “The economics of hybrid organization”, in Journal of Institutional and Theoretical Economics. 3. pp.345-376, 2004).</span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;">- El SAG es analizado sobre un enfoque de "sistema" y valora las "relaciones entre los agentes". </span></span></span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="mso-bidi-font-family: Arial;"><strong>- El <span style="color: magenta;">"análisis"</span> puede ser <span style="color: magenta;">"micro-analítico"</span> para comprender el modo de organización. Este análisis fue presentado por WILLIAMSON</strong> <span style="font-size: x-small;">(WILLIANSOM, Oliver. The mechanism of governance. <state w:st="on"><place w:st="on">New York</place></state>: Free Press, 1996.)</span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;"> quien elaboró herramientas para explorar los diferentes “mecanismos de governancia”. </span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="mso-bidi-font-family: Arial;"><strong>- El proceso <span style="color: magenta;">"macro-analítico"</span>, es puesto en<span style="mso-spacerun: yes;"> </span>consideración y trata de interacción de instituciones con el comportamiento de los agentes para la elección de estructuras organizacionales. Por lo tanto, el "ambiente institucional" tiene<span style="mso-spacerun: yes;"> </span>un impacto sobre el SAG en general y en su estrategia e estructura en particular (</strong><span style="font-size: x-small;">ZUURBIER, P.J.J.& HAGELAAR,<span style="mso-spacerun: yes;"> </span>J.L.F. “On design governance structures for supply chains”, in Chain Management in Agribusiness and the Food Industry, eds. TRIENEKENS, J.H. & ZUURBIER, P., 455-465. Wageningen: Wageningen Press, 2000). </span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="mso-bidi-font-family: Arial;"><strong>- La dinámica del SAG está influenciada por el <span style="color: magenta;">"ambiente institucional"</span> que está compuesto por las <span style="color: magenta;">“reglas de juego”</span>. Estas reglas consideran las reglas formales (Constitución, leyes, derecho de propiedad) y las reglas informales (sanciones, tabú, costumbres, tradiciones y código de conducta)</strong><span class="MsoFootnoteReference"><strong> </strong><span style="font-size: x-small;">(</span></span></span><span style="font-size: x-small;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;">NORTH, Douglas C. Institutions, institutional change and economic performance. </span><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;">Cambridge University Press, Cambridge, 1990).</span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"> </span><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;">- Las <span style="color: magenta;">"instituciones"</span> reducen la incertidumbre<span style="mso-spacerun: yes;"> </span>y crean un ambiente favorable para el proceso de toma de decisiones. </span></span></span></strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="mso-bidi-font-family: Arial;"><strong>- No bastan las reglas formales, son necesarias soluciones organizativas e instituciones que resulten de modo de proveer a esas organizaciones los resultados previstos por las reglas</strong> <span style="font-size: x-small;">(JANNARELLI, Antonio. “Istituzioni e mercato, nel governo del “sistema agricoltura”, in Rivista di Diritto Agrario. <span style="mso-bidi-font-family: Arial;">Anno 79, p.523-557, Giuffrè, Milano, 2000)</span></span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;">. </span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"> </span><span style="mso-bidi-font-family: Arial;">- Las <span style="color: magenta;">"reglas"</span> deben ser establecidas de modo de ofrecer mecanismos seguros y eficientes, para la solución de los conflictos de intereses.</span></span></strong></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="mso-bidi-font-family: Arial;"><strong>- Las <span style="color: magenta;">"transacciones"</span> son realizadas por medio de contratos, con tendencia a la coordinación de la cadena, en lugar de recurrir vía <span style="color: magenta;">"mercado</span><span style="color: magenta;"> spot”</span>. </strong></span></span></span></span></span></span></div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span></span></span></span></span></span></div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> En el <span style="color: magenta;">"mercado sport"</span>:</strong></span></span></span></span></span></span></div><ul style="text-align: left;"><li><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> las transacciones ocurren de contado y la entrega es inmediata (http// www:businesscol.com/foros/index.php). </strong></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> la transacción instantánea de cambio realizada en la vía mercado (spot market), estipula el precio y la cantidad del producto objeto de la transacción</strong> <span style="font-size: x-small;">(WATANABE, Kassia; ZYLBERSZTAJN, Decio. <span lang="IT" style="mso-ansi-language: IT;">“Sistema Agroindustrial (SAG) como instrumento de análise”. VI Congreso Americano de Derecho Agrario.. cit.).</span> </span></span></span></span></span></span></span></div></li>
</ul><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"></span><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #0b5394;"> - Los <span style="color: purple;">"contratos y acuerdos"</span> realizados entre los productores, y la agroindustria y las distribuidoras representan un sistema eficiente de <span style="color: purple;">"coordinación"</span>, para adecuar los patrones de producción de modo uniforme y para obtener productos, con cualidades específicas. </span></strong></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> </strong></span><span style="mso-bidi-font-family: Arial;"><strong>- La interdependencia de los sectores y, la tendencia de controlar todo el sistema de producción, debido a las características particulares del producto o la garantía de cantidades y calidades del producto, favorecen la organización de la<span style="color: magenta;"> “agricultura contractual”</span>, como una forma híbrida, que busca diminuir los costos de transacción. </strong></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"> <img alt="" class="rg_hi" data-height="99" data-width="176" height="99" id="rg_hi" src="data:image/jpg;base64,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" style="cursor: move; height: 99px; width: 176px;" unselectable="on" width="176" /> <span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><strong> Esos <span style="color: magenta;">"contratos"</span> plantean relaciones de largo plazo, entre los agentes que participan del sistema y constituyen, la condición fundamental, que asegura certeza a los sujetos insertos en esa relación</strong> <span style="font-size: x-small;">(</span></span><span style="mso-bidi-font-family: Arial;"><span style="font-size: x-small;">JANNARELLI, Antonio. “La disciplina dell’atto e dell’attività: i contratti tra imprese e tra imprese e tra imprese e consumatori”, in NICOLÒ, Lipari. Diritto Privato Europeo. Vol.II. p. 489-552. CEDAM, Padova, 1997, p.497).<span style="mso-spacerun: yes;"> </span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="EN-US" style="mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><span style="font-size: x-small;"><span lang="PT-BR" style="mso-ansi-language: PT-BR; mso-bidi-font-family: Arial;"><span style="mso-bidi-font-family: Arial;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"><span style="font-size: small;"><strong><span style="color: #0b5394;"><span style="mso-bidi-font-family: Arial;"><span style="mso-spacerun: yes;"> </span></span><span style="mso-bidi-font-family: Arial;">- El <span style="color: magenta;">SAG</span>, puede ser tratado como un <span style="color: magenta;">"conjunto de contratos formales o informales que interrelacionan los diferentes sectores de la cadena, con el objetivo de coordinar toda la cadena productiva, de estimular y de facilitar el flujo de información de mercado para todos los participantes del sistema".</span></span></span></strong></span></span></span></span></span></span><br />
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</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"></div></div><div id="ftn1" style="mso-element: footnote;"><div class="MsoFootnoteText" style="margin: 0cm -15.6pt 0pt 26.95pt; text-align: justify; text-indent: 26.95pt;"><span lang="IT" style="mso-ansi-language: IT; mso-bidi-font-family: Arial;"></span></div></div></div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-30503647211695834582011-11-03T14:35:00.000-07:002011-11-29T14:41:13.346-08:00AGRONEGOCIOS EN LA RELACIÓN PRODUCCIÓN- COMERCIO-MEDIO AMBIENTE<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #993300;"><span style="color: #38761d;"><strong>- El <span style="color: blue;">“medio ambiente”</span> y el <span style="color: blue;">“comercio internacional”</span>, son factores que ejercen, mas que otros, “una influencia considerable en la agricultura de todos lo países, modulando ab initio, sus procesos de desarrollo y las proyecciones hacia el mercado”. </strong></span></span></div>
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<span style="color: #993300;"><span style="color: #38761d;"><strong> - Por un lado, el respeto y la tutela del medio ambiente condicionan constantemente a las técnicas de cultivo y de cría de ganados- también en la perspectiva de un mejoramiento de la calidad de los productos-, por otro lado, en vista de su comercialización en los mercados son las reglas del comercio internacional las que influyen en las mismas organizaciones empresariales, sobre todo, en cuanto a la disciplina de los precios</strong> <span style="font-size: x-small;">(ORLANDO, Pietro Romano. “La dimensión internacional del Derecho Agrario”, in MASSART, Alfredo. SANCHEZ HERNANDEZ, Ángel. Manual de Instituciones de Derecho Agroambiental Euro-Latinoamericano, Scuola Superiori di Studi Univesitari e di Perfezionamento S. Anna, Italia. Universidad de <personname productid="La Rioja" w:st="on">La Rioja</personname>, España. Edizione ETS, Pisa, 2001, p. 466).</span></span></span></div>
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<span style="color: #38761d;"><span style="color: #993300;"><span style="font-size: x-small;"> </span></span><span style="color: #993300;"><strong>- Estamos ante un fenómeno mundial, mundo en el cual estamos insertos; globalización de la economía a la cual no escapa el sector primario (la agricultura), constituyéndose en el centro del <span style="color: blue;">“tratamiento multilateral”</span> hasta tal punto de conducir a una <span style="color: blue;">“internacionalización de las normas”</span> que la regulan, las que en cascada luego repican en los mercados comunes logrados mediante la integración de los Estados y, su incidencia a nivel nacional. </strong></span></span></div>
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<span style="color: #38761d;"><span style="color: #993300;"></span></span><span style="color: #993300;"><span style="color: #38761d;"><strong> - Las consideraciones que se efectúen de la agricultura cobran una nueva dimensión, merced a la comercialización de los frutos y productos agrarios. </strong></span></span></div>
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<span style="color: #993300;"></span><span style="color: #993300;"><span style="color: #38761d;"><strong> - Y, es en este escenario ampliado por la <span style="color: blue;">"integración"</span>, en donde se desenvuelve la actividad agraria, la cual vive profundas e incisivas transformaciones que trascienden, en un constante proceso de renovación, el ámbito territorial del ordenamiento de pertenencia, abriéndose a la dimensión<span style="mso-spacerun: yes;"> </span>internacional. </strong></span></span></div>
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<span style="color: #993300;"></span><span style="color: #993300;"><span style="color: #38761d;"><strong> - Las <span style="color: purple;">“relaciones entre agricultura - medio ambiente y comercio internacional”</span> amplían la dimensión territorial y confirman su incidencia en el espacio y en el tiempo, mediante una nueva consideración de su rol y de sus funciones, también bajo un perfil axiológico. </strong></span></span></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQJ00tdxJnE5IjZaOSxMUX7kFjlUa2ioDgmQHe5yw4bV9pOn4YfGg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="225" data-width="225" height="225" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQJ00tdxJnE5IjZaOSxMUX7kFjlUa2ioDgmQHe5yw4bV9pOn4YfGg" style="height: 225px; width: 225px;" width="225" /></a></div>
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<span style="color: #38761d;"><strong><span style="color: #993300;"> </span>- <span style="color: blue;">"Factores externos"</span>, que pueden conferir a la <span style="color: magenta;">"agricultura"</span> dimensiones intersectoriales e internacionales cada vez más vastas y articuladas son:<br /> <span id="goog_140001531"></span><span id="goog_140001532"></span><span id="goog_140001533"></span><span id="goog_140001534"></span><span id="goog_140001524"></span><span id="goog_140001525"></span><span id="goog_140001526"></span><span id="goog_140001527"></span></strong> <span id="goog_140001535"></span><span id="goog_140001536"></span>1) <span id="goog_140001529"></span><span id="goog_140001530"></span><strong>Relaciones y proyecciones internacionales</strong></span></div>
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<span style="color: #38761d;"><strong> 2) adquisición de mercados externos</strong></span></div>
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<span style="color: #38761d;"><strong> 3) aceptación de nuevas reglas e implicancia en el comercio mundial </strong><span style="font-size: x-small;">(ORLANDO, Pietro Romano. El proceso de internacionalización del derecho agrario. Santa Fé. Dirección de Publicaciones. Facultad de Ciencias Jurídicas y Sociales. Universidad Nacional del Litoral, 1.998, pp. 291 - 292). </span></span></div>
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<strong><span style="color: #38761d;"> - A este proceso debe acompañar el conjunto normativo, operando la <span style="color: blue;">“internacionalización del Derecho agrario”</span>, concretado tanto en un derecho internacional (producto de relaciones multilaterales) como en un derecho comunitario, de base regional que condiciona la forma de ser de los derechos nacionales de los Estados partes que conforman una determinada integración.</span></strong></div>
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<span style="color: #993300;"><span style="color: #38761d;"><strong><span style="mso-spacerun: yes;"> </span>- Es necesario <span style="color: blue;">"rediseñar productos y procesos"</span> para hacerlos compatibles con el <span style="color: blue;">"ambiente"</span>. </strong></span></span></div>
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<img alt="" class="rg_hi" data-height="133" data-width="380" height="133" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSqB70GRnq6VWKOkAMrMchGHdzpd-Eqwz1kxxd8cYu5bhjfGBH0" style="height: 133px; width: 380px;" width="380" /></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"> </span><span style="color: #993300;">- Los <span style="color: magenta;">“productos ecológicos”</span> no son fenómenos de moda de breve duración, sino los primeros signos de una transformación de los mercados en la dirección de una economía de consumo junto a la naturaleza. </span></span></strong></div>
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<a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQZvsA3fzJbFe9B8mO_reCeIY6TEPTsnO8dv5YBUt3g7pAk3e2V" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="220" data-width="229" height="220" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQZvsA3fzJbFe9B8mO_reCeIY6TEPTsnO8dv5YBUt3g7pAk3e2V" style="height: 220px; width: 229px;" width="229" /></a><strong><span style="color: #38761d;"><span style="color: #993300;"></span></span></strong> </div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"> </span></span></strong><span style="color: #993300;"><span style="color: #38761d;"><strong>- Los <span style="color: magenta;">“métodos de producción”</span> deben repensarse, las empresas deben adaptarse a un nuevo modelo de desarrollo, el cual se manifiesta también como una oportunidad en el mercado para obtener enormes ventajas.</strong></span></span></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"> </span><span style="color: #993300;">- El "Estado" cumple dentro de este proceso inevitable importantes funciones. Debe fijar el campo de actuación de las empresas con claridad. </span></span></strong></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"></span></span></strong><span style="color: #993300;"><span style="color: #38761d;"><strong> - Los "empresarios inteligentes" consideran un gran valor a los "acuerdos y a los ordenamientos jurídicos" claros. </strong></span></span></div>
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<span style="color: #993300;"><span style="color: #38761d;"><strong> - Lo que las empresas rechazan son los cursos políticos oscilantes y los cambios de las normas. </strong></span></span></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"> </span><span style="color: #993300;">- El Estado debe promover y alentar líneas de desarrollo productivo en armonía con la naturaleza.</span></span></strong></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"> </span></span></strong><span style="color: #993300;"><span style="color: #38761d;"><strong>- La <span style="color: magenta;">“cadena de valor”</span> se presenta como el instrumento fundamental para establecer la posición de las empresas en el mercado y diagramar estrategias para mejorar la competitividad. </strong></span></span></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"> </span><span style="color: #993300;">- La <span style="color: magenta;">“diferenciación del producto y/o del proceso”</span> con fundamento en cuestiones vinculadas con el “medio ambiente” puede proporcionar indudables ventajas a la empresa dispuesta a realizar estos desafíos. </span></span></strong></div>
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<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTHbIJP8DGQduF_cGUG9ozyeKDipRwi7DQsFnO64DFqKAfhRLAW" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="139" data-width="140" height="139" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcTHbIJP8DGQduF_cGUG9ozyeKDipRwi7DQsFnO64DFqKAfhRLAW" style="height: 139px; width: 140px;" width="140" /></a><strong><span style="color: #38761d;"><span style="color: #993300;"> </span></span></strong><span style="color: #993300;"><span style="color: #38761d;"><strong>- El concepto de <span style="color: blue;">“calidad de productos y procesos”</span> en función de las <span style="color: blue;">“exigencias ambientales”</span> está experimentando un relevante dinamismo que lleva a una ampliación de tal concepto, y las empresas son preguntadas por clientes, inversores e incluso por autoridades públicas acerca de estos parámetros.</strong></span></span></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"> </span><span style="color: #993300;">- La <span style="color: blue;">“calidad”</span> debe lograr responsabilidad y compromiso para la reducción de: </span></span></strong></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;">inadecuaciones en el diseño para satisfacer necesidades del usuario</span></span></strong></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;">defectos de producción; escasas inspecciones en los procesos</span></span></strong></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;">inadecuadas comunicaciones entre miembros de un canal interno o externo, que producen ineficiencias</span></span></strong></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;">altos niveles de desechos del proceso productivo; infrautilización de recursos y duplicación de actividades internas</span></span></strong></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;">falta de comprensión de las directivas impartidas por los responsables de las tareas</span></span></strong></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;">provisión de materia prima inapropiada. </span></span></strong></div>
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<span style="color: #993300;"><span style="color: #38761d;"><strong> - La <span style="color: blue;">“calidad”</span> debe adoptarse como <span style="color: blue;">"filosofía empresarial"</span> que interpenetra todos los eslabones de la cadena de valor:</strong></span></span></div>
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<span style="color: #993300;"><span style="color: #38761d;"><strong> investigación y desarrollo</strong></span></span></div>
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<span style="color: #993300;"><span style="color: #38761d;"><strong>diseño</strong></span></span></div>
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<span style="color: #993300;"><span style="color: #38761d;"><strong>producción</strong></span></span></div>
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<span style="color: #993300;"><span style="color: #38761d;"><strong>pre- venta</strong></span></span></div>
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<span style="color: #993300;"><span style="color: #38761d;"><strong>entrega</strong></span></span></div>
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<span style="color: #993300;"><span style="color: #38761d;"><strong>posventa) para posicionar en el mercado una imagen de confiabilidad y seguridad y lograr repetidos procesos de compra por parte del consumidor.</strong></span></span></div>
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<span style="color: #993300;"></span> <strong><span style="color: #38761d;"><span style="color: #993300;"> </span><span style="color: #993300;">- Se advierte un creciente número de empresas o conjunto de empresas que se someten a diversos <span style="color: blue;">“estándares de calidad ambiental”</span>, y que a su vez exigen a otras personas o instituciones que integran su cadena de valor (como por<span style="mso-spacerun: yes;"> </span>ejemplo los proveedores) a certificar una determinada calidad ambiental.</span></span></strong></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"></span></span></strong><strong><span style="color: #38761d;"><span style="color: #993300;"></span></span></strong><strong><span style="color: #38761d;"><span style="color: #993300;"></span></span></strong><span style="clear: right; color: #993300; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img class="rg_i" height="129" name="hX9EIoEBjvfPqM:" onload="google.stb.csi.onTbn(1, this)" src="data:image/jpg;base64,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style="cursor: move;" unselectable="on" width="141" /></span><strong><span style="color: #38761d;"></span></strong><strong><span style="color: #38761d;"><span style="color: #993300;"> </span></span></strong></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"> </span></span></strong><span style="color: #993300;"><span style="color: #38761d;"><strong>- El <span style="color: blue;">"respeto a exigencias ambientales"</span> permite a las empresas que realizan agronegocios:</strong></span></span></div>
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<li><div style="text-align: justify;">
<span style="color: #993300;"><span style="color: #38761d;"><strong>conservar y mejorar su posición en los mercados en los que actúan y </strong></span></span></div>
</li>
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<span style="color: #993300;"><span style="color: #38761d;"><strong>además conquistar nuevos mercados. </strong></span></span></div>
</li>
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<span style="color: #993300;"><span style="color: #38761d;"><strong> - Pero fundamentalmente, este respeto se inserta dentro de una <span style="color: blue;">“ética solidaria”</span>, que considera las necesidades de la humanidad presente sin olvidar la necesidad de conservar el planeta que hemos recibido en condiciones de sustentabilidad para las generaciones futuras.</strong></span></span></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"> <span style="color: blue;"> </span></span></span><span style="color: #993300;"><em><span style="color: blue;">- No basta reducir, reusar y reciclar, sino que es necesario el “rediseño” para que los productos, luego de su vida útil, se incorporen como insumo al ambiente.</span></em></span></strong></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"> </span></span></strong><span style="color: #993300;"><span style="color: #38761d;"><strong>- Es conveniente considerar a<span style="mso-spacerun: yes;"> </span>la <span style="color: blue;">"gestión de calidad"</span> como un "proceso continuo de acciones" que genera una valorización constante de los productos ofrecidos por la empresa.</strong></span></span></div>
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<strong><span style="color: #38761d;"><span style="color: #993300;"> </span><span style="color: #993300;">- Desde el punto de vista de los agronegocios, la <span style="color: blue;">"variable ambiental"</span> en el "proceso de producción de alimentos", no puede ser hoy dejada de lado, sino que por el contrario, se la contempla como una estrategia para mantener o aumentar la "rentabilidad de las empresas". </span></span></strong></div>
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<img alt="" class="rg_hi" data-height="78" data-width="78" height="78" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcT6xN0G-Pso6nYCSgfgFmDLwDIT8V-3sgF_v9Z8RlHF1pV7g5-N" style="height: 78px; width: 78px;" width="78" /><img alt="" class="rg_hi" data-height="242" data-width="208" height="242" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcTmCvcqNm9lqNBC0afW4m1zITQXkvKrdcE7S8DUYW2NJmlQA171ow" style="height: 242px; width: 208px;" width="208" /><span style="color: #38761d;"><span style="color: #993300;"><strong> </strong></span></span><span style="color: #993300;"><span style="color: #38761d;"><strong>- La <span style="color: blue;">“variable ambiental”</span> ha sido tomada como un eje central en lo que hace a la <span style="color: blue;">"planificación y gestión empresaria"</span> de estas empresas, involucrando en esta visión a los cultivos así como a las crianzas de ganado,<span style="mso-spacerun: yes;"> </span>y también al proceso de transformación y comercialización posterior, que supone la agroindustria</strong> </span></span><a href="http://www.blogger.com/post-create.g?blogID=4338203334798945698#_ftn1" name="_ftnref1" style="mso-footnote-id: ftn1;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #38761d;">(</span></span></span></span></span></a><span style="color: #38761d;">Véase: DÍAZ LANNES, Federico S. “Cadena de valor en los agronegocios: entre el<span style="mso-spacerun: yes;"> </span>cambio tecnológico y el medio ambiente”. II Seminario sobre Agronegocios. UNSE, Santiago del Estero, 20 de octubre de 2011<strong>).</strong></span></div>
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<strong><span style="color: #38761d;"> <span style="color: #993300;">- También operan “limitaciones” en la relación “agronegocios- ambiente”, ya que la variable ambiental puede operar como “barrera para arancelaria”.</span></span></strong></div>
</div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-75370589991286761952011-11-03T08:45:00.000-07:002011-11-03T13:41:07.590-07:00TENDENCIAS MUNDIALES DE LOS AGRONEGOCIOS<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"> <strong><span style="color: #660000;"> - La mayor complejidad de la relación del hombre con la naturaleza se traslada a una red cada vez más compleja de relaciones y el concepto de <span style="color: magenta;">“agronegocios”</span> muestra la importancia de la “agricultura” como motor del desarrollo sistémico de la economía, ya que implica una proceso permanente de innovación a partir de la <span style="color: magenta;">“industrialización de la agricultura”</span> y las nuevas formas entre los diversos actores.</span></strong><br />
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" style="cursor: move; margin: 0px 0px 0px -7px;" unselectable="on" width="201" /> </span></div><strong></strong><span style="color: #660000;"><strong>- La <span style="color: magenta;">“globalización”</span> ha producido impactos en el <span style="color: magenta;">"comercio internacional"</span> a tal punto que han<span style="mso-spacerun: yes;"> </span>surgido nuevos conceptos de mercadería en los debates internacionales, surgidas como consecuencia de las diferentes formas de producir entre los países dados los diferentes hábitos de consumo y una nueva forma de entender el circuito que comunica al productor con el consumidor final. </strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #660000;"> - El mundo de los <span style="color: magenta;">“agronegocios”</span> está regido por <span style="color: magenta;">“tendencias”</span> de las que no se puede escapar: </span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #660000;"> a) Una serie de <span style="color: magenta;">“variables”</span> que marcan su dinámica: la transformación muy significativa en el consumo de productos de la agricultura, el proceso de organización rápido y los ingresos que se distancian entre los que pueden y no pueden tenerlo. </span></strong></div><div style="text-align: justify;"><span style="clear: left; color: #660000; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img class="rg_i" height="110" name="5kAWWCfLlVRDhM:" onload="google.stb.csi.onTbn(1, this)" 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" style="cursor: move;" unselectable="on" width="148" /></span></div><br />
<strong><span style="color: #660000;"> b) Una <span style="color: magenta;">“mayor y más diversificada demanda”</span> por productos de la agricultura, donde <span style="mso-bidi-font-family: Arial;">el mercado pide</span> cosas más distintas y la rotación de productos es muy rápida<span style="mso-bidi-font-family: Arial;">. </span></span></strong><br />
<div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="mso-bidi-font-family: Arial;"></span><span style="color: #660000;"> c) <span style="color: magenta;">"Mayor pr</span><span style="color: magenta;">eferencia por los alimentos funcionales”</span>, es decir, de víveres listos para consumir; atracción por<span style="mso-spacerun: yes;"> </span>la envoltura, el empaque, la publicidad, etc. </span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #660000;"> d) Al <span style="color: magenta;">“mercado global”</span>, en cuanto macrotendencias, <span style="mso-spacerun: yes;"> </span>le interesan: los productos diferenciados por <span style="mso-spacerun: yes;"> </span>trazabilidad, denominaciones de origen, indicaciones geográficas protegidas, sellos de calidad, etiquetas ecológicas, agricultura orgánica, etc. e <span style="mso-bidi-font-family: Arial;">iden</span>tifica nichos de mercado de dichas producciones<span style="mso-bidi-font-family: Arial;">. </span></span></strong></div><div style="text-align: justify;"></div><span style="clear: left; color: #660000; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" class="rg_hi" data-height="201" data-width="251" height="201" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSuotkYA8hVQgMiTXiI9gPEoCXajWx5HOaSknrsxBX2DlCB5KUi" style="height: 201px; width: 251px;" width="251" /><img alt="" class="rg_hi" data-height="175" data-width="287" height="175" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcS_SZzpN2lJm6kYcp2LoggvTqN7dncERJ2CDJEMb04k6ggn1_GDKg" style="height: 175px; width: 287px;" width="287" /></span><br />
<span style="color: #660000;"> </span><strong><span style="color: #660000;"> e) La <span style="color: magenta;">“polarización entre la gente pobre y la que no lo es”</span>, se ha convertido en uno de los ejes de la discusión sobre agronegocios a nivel mundial, en especial cuando se desatan las hambrunas. Ante este tipo de crisis social, hay que producir para alimentar a este sector poblacional. </span></strong><br />
<div style="text-align: justify;"></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #660000;"><span style="mso-bidi-font-family: Arial;"> f) Hay que producir con la obligación de que los alimentos que se les entregue<span style="mso-spacerun: yes;"> </span>sean <span style="color: magenta;">“nutritivos y sanos”</span>, sin descuida</span>r tampoco la calidad de los productos para el mercado interno. </span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #cc0000;"><img alt="" class="rg_hi" data-height="185" data-width="272" height="185" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcTpUyOKNY7K-MQB2Ic49mz6kGPz9nX-rgZYrjktdR4th6uVHwzb" style="height: 185px; width: 272px;" width="272" /><img alt="" class="rg_hi" data-height="201" data-width="251" height="201" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQMMlr0swoMQ4oG97xnLT3UnuCEVvVroXXjYL1CCWaumRsD_zejTA" style="height: 201px; width: 251px;" width="251" /></span></strong><br />
<br />
<strong><span style="color: #cc0000;"> </span><span style="color: #660000;">g) Las <span style="color: magenta;">“transnacionales extranjeras”</span> pueden asentarse en Latinoamérica, aprovechando los beneficios de la liberalización comercial y los Tratados de Libre Comercio (TLC). </span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcSNVcqC6xP9Sbb1gwzjmrAh1YgqCa_J78HOrwn6rm9ahMoN1-b9" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="119" data-width="160" height="119" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSNVcqC6xP9Sbb1gwzjmrAh1YgqCa_J78HOrwn6rm9ahMoN1-b9" style="height: 119px; width: 160px;" width="160" /></a><strong><span style="color: #660000;"><span style="mso-bidi-font-family: Arial;"> h) La princ</span>ipal <span style="color: magenta;">“estrategia de estas empresas” </span>es registrar <span style="color: magenta;">“marcas”</span> para marcar la presencia internacional. </span></strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><img alt="" class="rg_hi" data-height="116" data-width="155" height="116" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcQV_gogPeQOLX2tRiSxIaVWKZU9T2q_syx9sHf-E6H8FTGX6DwIiw" style="height: 116px; width: 155px;" width="155" /><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSU1rf3f0JRwRyBEWfghSZCdxncXHhChot_JxiICsAHdwpZz0Mq" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="77" data-width="160" height="77" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSU1rf3f0JRwRyBEWfghSZCdxncXHhChot_JxiICsAHdwpZz0Mq" style="height: 77px; width: 160px;" width="160" /></a><strong><span style="color: #660000;"><img alt="" class="rg_hi" data-height="270" data-width="187" height="270" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRq-g7DB2RkNjAG-_gtZsDpTwGUf3eaLgNWWiiRDphyei8phOyh" style="height: 270px; width: 187px;" width="187" /> </span></strong><strong><span style="color: #660000;"> i) Uno de los principales <span style="color: magenta;">“peligros”</span> al que debe enfrentarse la industria alimenticia es la creación de <span style="color: magenta;">“cadenas globales”</span> que <span style="mso-bidi-font-family: Arial;">promueven el consumo m</span>asivo, bajan los precios a los empleados nacionales más que a los de sus propias nacionalidades y tienen influencia para transgredir normas ambientales<span style="mso-bidi-font-family: Arial;">. </span></span></strong></div></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"></span><span style="color: #660000;"><strong> j) Los productores latinoamericanos deben esforzarse para la <span style="color: magenta;">"creación de muchas más transnacionales sudamericanas"</span></strong> <span style="font-size: x-small;">(Apuntes del experto Carlos POMAREDA. Carlos Pomareda hizo estos comentarios en <personname productid="la Conferencia" w:st="on">la Conferencia</personname> “Perspectivas Globales en los AgroNegocios y sus Implicancias para el Perú”, celebrada miércoles 4 de agosto pasado en la sede de <personname productid="la Asociaci�n" w:st="on">la Asociación</personname> de Agroexportadores (ADEX).<span style="mso-spacerun: yes;"> </span>Advierten sobre las tendencias globales en agronegocios Agraria Pe. Agencia agraria, 2011. </span></span><a href="http://www.agraria.pe/noticias/advierten-sobre-las-tendencias-globales-en-agronegocios"><span style="color: #660000; font-size: x-small;">http://www.agraria.pe/noticias/advierten-sobre-las-tendencias-globales-en-agronegocios</span></a><span style="color: #660000; font-size: x-small;">).</span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000;"><strong> k) Salvo excepciones Latinoamérica tiene un <span style="color: magenta;">"modelo económico centrado en el potencial exportador".</span></strong></span><span style="color: magenta;"> </span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-size: 10.0pt;"><strong>- Con la <span style="color: magenta;">“cadena de valor”</span> se introducen: </strong></span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-size: 10.0pt;"><strong>a) <span style="color: magenta;">“nuevos conceptos e iniciativas”</span> que hablan del enfoque orientado al cliente, diferenciación, valor agregado, calidad, seguridad alimentaria, etc. </strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-size: 10.0pt;"><strong>b) <span style="color: magenta;">“herramientas y estrategias”</span> destinadas a lograr dicho objetivo, tales, esquemas de certificación, de procesos o productos, trazabilidad, sistemas de gestión de calidad, sistemas de producción orgánica, buenas prácticas agrarias (BPA), etc.;</strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-size: 10.0pt;"><strong> c) <span style="color: magenta;">“elementos e instrumentos”</span> vinculados a la mejora de la calidad y agregado de valor cuya integración puede permitir que los productos puedan tomar una decisión informada. </strong></span><br />
<br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcQLFxipNez02cV2Wh9dPdWK1qoaV282FyLkx1430y6HpQX053Yoag" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="224" data-width="225" height="224" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcQLFxipNez02cV2Wh9dPdWK1qoaV282FyLkx1430y6HpQX053Yoag" style="height: 224px; width: 225px;" width="225" /></a></div></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-size: 10.0pt;"></span><span lang="ES-AR" style="mso-bidi-font-size: 10.0pt;"><span style="color: #660000; font-size: small;"><strong>- La <span style="color: magenta;">“diferenciación”</span> constituye una <span style="color: magenta;">"estrategia competitiva genérica"</span> por la cual una empresa busca generar y mantener una estrategia competitiva frente a otras. Es el acto de diseñar un conjunto de diferencias significativas, para distinguir una determinada oferta de la de sus competidores. </strong></span></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span lang="ES-AR" style="mso-bidi-font-size: 10.0pt;"></span><strong><span style="color: #660000;">- El <span style="color: magenta;">"proceso de diferenciación"</span> debe ser demostrable a través de mediciones y registros llevados a cabo por una tercera parte independiente, con una sólida formación y trayectoria en el tema que permitirá garantizar la efectiva diferenciación del producto y por ende generar valor agregado representado por un mayor precio en comparación con un producto genérico.</span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #660000;">- La comprobación a partir de una tercera empresa independiente garantizará la efectiva diferenciación de ese producto y por lo tanto tener la posibilidad de generar un valor agregado, representado por un mayor precio, en comparación con un producto genérico. </span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #660000;">- A través de la <span style="color: magenta;">"diferenciación una empresa"</span>:</span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">1) busca ser única en su sector junto con algunas dimensiones valoradas por los compradores. </span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">2) Implica seleccionar uno o más atributos que los compradores perciben como importantes y se pone como exclusiva para satisfacer esas necesidades. </span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #660000;">- Otra estrategia para lograr <span style="color: magenta;">“competitividad”</span> es el <span style="color: magenta;">“liderazgo en costos”</span> y la <span style="color: magenta;">"diferenciación del producto"</span> se logra a partir del <span style="color: magenta;">"agregado de valor"</span>.</span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="font-size: small;"><strong><span style="color: #660000;"><strong><span lang="ES-AR" style="font-weight: normal; mso-bidi-font-weight: bold;">-<strong> Al Estado le cabe la tarea de colaborar en la incorporación de los atributos a los productos agropecuarios</strong></span><span lang="ES-AR" style="font-weight: normal; mso-bidi-font-size: 10.0pt; mso-bidi-font-weight: bold;"><strong> </strong></span></strong><span lang="ES-AR" style="font-weight: normal; mso-bidi-font-weight: bold;"><strong>como forma de <span style="color: magenta;">"diferenciación y valoración"</span> de los mismos en concertación con el sector privado, pero lo más importante es que esto sea percibido por los consumidores</strong> (<span style="font-size: x-small;">MAUD, Ana María. “Tendencias mundiales de la cadena de valor en los agronegocios”. II Seminario sobre Agronegocios. UNSE, Santiago del Estero, 20 de octubre de 2011).</span></span></span></strong></span></div><div style="text-align: justify;"><span style="font-size: small;"><strong><span lang="ES-AR" style="font-weight: normal; mso-bidi-font-weight: bold;"></span></strong></span><strong><span style="color: #660000;">- En los últimos decenios América Latina se ubica en un profundo proceso de rehabilitación del sistema capitalista inmerso en una crisis estructural que suma ya varias décadas. </span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #660000;">- Esta rehabilitación involucra todos los niveles del ciclo económico, que se alteran en su esencia, y que conmocionan el conjunto del orden social, algunos de estos ámbitos son:</span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">a) Los mecanismos que dominan la producción de bienes y servicios, y la reproducción misma del trabajador</span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">b) los criterios que rigen la distribución del producto social </span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">c) los circuitos financieros y comerciales -incluido el mercado de trabajo- </span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">d) las pautas que rigen el consumo al <span style="mso-bidi-font-family: Arial;">“productivo y personal. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="mso-bidi-font-family: Arial;"></span></strong><strong><span style="color: #660000;">- En lo que se perfila como la nueva arquitectura de la <span style="color: magenta;">"economía mundial"</span>, la <span style="color: magenta;">"región latinoamericana"</span> constituye una pieza clave, ya que en el objetivo de contrarrestar las tendencias críticas que se imponen en esta etapa del imperialismo ha sido preciso cambiar las reglas del juego, y reconsiderar los vínculos entre desarrollo y subdesarrollo. </span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">- La síntesis de estos cambios ha sido una reformulación de los <span style="color: magenta;">“proyectos nacionales”</span>, comenzando por ajustar la forma y las competencias del Estado, así como sus esferas de gestión prioritarias. </span></strong></div><div style="text-align: justify;"></div><div style="text-align: justify;"><strong><span style="color: #660000;">- Las líneas del <span style="color: magenta;">“modelo de crecimiento neoliberal”</span> que se ha impulsado en la región Latinoamericana, se caracteriza por: </span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">a) Producir para exportar porque exportar es el medio y la condición para crecer. </span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">b) La responsabilidad de la producción y el crecimiento corre a cargo del sector privado, con la retracción, en contrapartida del sector público. </span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">c) Ofrecer privilegios gubernamentales las ramas y agentes económicos eficientes, y el criterio para valorar la eficiencia es la “competitividad”. </span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">d) Renovar las estructuras institucionales para liberar los mercados de bienes y capitales. </span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">e) Apoyar el crecimiento -y la balanza de pagos- en flujos financieros provenientes del exterior. </span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">f) Menospreciar la importancia del mercado interno y de los mecanismos sociales redistributivos del ingreso. </span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">g) Sobre-estimar el equilibrio de las finanzas públicas, control de la inflación y restricción monetaria <span style="font-size: x-small;">(ACOSTA REVELES, Irma Lorena. “Balance del modelo agroexportador en América Latina al comenzar el siglo XXI”.<span style="mso-spacerun: yes;"> </span>Mundo agrario. versión On-line ISSN 1515-5994. Mundo agr. v.7 n.13 <personname productid="La Plata" w:st="on">La Plata</personname> jul./dic. 2006. </span></span><a href="http://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1515-59942006000200001"><span style="color: #660000; font-size: x-small;">http://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1515-59942006000200001</span></a><span style="color: #660000; font-size: x-small;">).</span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #660000;">- En lo general, los <span style="color: magenta;">“programas para la agricultura”</span> que se inscriben en el marco de los <span style="color: magenta;">“proyectos nacionales latinoamericanos”</span>, llámense de <span style="color: magenta;">“desarrollo rural integrado”</span>, <span style="color: magenta;">“reconversión productiva”, “modernización” o “desarrollo territorial rural”</span>, remiten al predominante discurso de la globalización. Su empeño ha sido promover la proliferación, expansión y consolidación de las explotaciones agrícolas a gran escala, de alta rentabilidad o con expectativas prometedoras en ese sentido. </span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><img class="rg_i" height="69" name="PXvuHtaEXTdZ1M:" onload="google.stb.csi.onTbn(1, this)" src="data:image/jpg;base64,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" width="200" /> <img alt="" class="rg_hi" data-height="103" data-width="204" height="103" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRxH6cun2tPwBO_OwJH6JADlwTiARzoQO29tqCP2xyhjEOXsMN_" style="height: 103px; width: 204px;" width="204" /></span></div><br />
<div style="text-align: justify;"><strong><span style="color: #660000;">- Entre sus <span style="color: magenta;">"estrategias"</span> sobresalen: </span></strong></div><div style="text-align: justify;"><strong><span style="color: #660000;">a) facilitar el arribo de la inversión privada al sector</span></strong></div><div style="text-align: justify;"><br />
<strong><span style="color: #660000;">b) eliminar limites jurídicos en el mercado de tierras y</span></strong></div><div style="text-align: justify;"><br />
<strong><span style="color: #660000;">c) canalizar el apoyo gubernamental a las empresas productoras de bienes agropecuarios de consumo final altamente competitivos por su precio, calidad o características; también cuando se trate de unidades proveedoras de insumos agroindustriales. </span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #660000;">- En este "modelo": una distribución más equitativa del ingreso y la reducción de la pobreza rural serían el efecto lógico de resultados macroeconómicos positivos, siempre que el entramado institucional permitiera una asignación eficiente de los recursos productivos, ofreciera garantías a su movilidad interna y promoviera el acceso a los mercados externos. </span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000;"><strong>- El ramo <span style="color: magenta;">"agrícola"</span> (al lado de la industria liviana) se beneficiaría en especial, con crecientes flujos de capital y mayor empleo, por tratarse de una actividad a la que caracteriza el uso intensivo de trabajadores no calificados </strong><span style="font-size: x-small;">(STALLINGS, Bárbara. WELLER, Jürger. “El empleo en América Latina base fundamental de la política social”, in Revista de <personname productid="la CEPAL" w:st="on">la CEPAL</personname> nº 75, México, 2001, p. 193). </span></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #660000;">- En este modelo, un <span style="color: magenta;">"mercado de tierras dinámico"</span> es parte medular en la estrategia para facilitar la eficiencia y crecimiento productivo, y un factor clave para incitar para la llegada de la inversión al campo <span style="font-size: x-small;"><u>(</u></span></span></strong><a href="http://www.blogger.com/post-create.g?blogID=4338203334798945698#_ftn2" name="_ftnref2" style="mso-footnote-id: ftn2;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><span class="MsoFootnoteReference"><span style="font-family: "Times New Roman"; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: #660000; font-size: x-small;">HERRERA, 1996, p 12, citado por ACOSTA REVELES, Irma Lorena. “Balance del modelo agroexportador en América Latina al comenzar el siglo XXI”… cit.)</span></strong></span></span></span></span></a><strong><span style="color: #660000; font-size: x-small;"><u>. </u></span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #660000;">- El éxito de la <span style="color: magenta;">"empresa agrícola"</span> dependería de la combinación y manejo óptimo de los factores productivos en economías de escala, sacando partido de las ventajas comparativas de la región y en particular del bajo costo de la mano de obra. En ese sentido, se preveía que las <span style="color: magenta;">"políticas a favor de la flexibilidad laboral"</span> tendrían incidencia directa en el ámbito de la empresa agrícola, al abaratar en el costo del factor trabajo y apuntalar la eficiencia; mientras contenían las presiones inflacionarias. </span></strong></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #cc0000;"><span style="color: #660000;">- En la propagación de estos <span style="color: magenta;">"proyectos que exaltan la importancia de la agroexportación"</span>, pesaron factores adicionales al escenario crítico de esos años. </span></span></strong></span><br />
<span style="color: #993300;"><strong><span style="color: #cc0000;"><span style="color: #660000;"> Internamente, se destacan las </span></span><span style="color: magenta;">"contradicciones"</span><span style="color: #660000;"> que en términos sociales, micro y macroeconómicos e incluso ambientales suscitó en la agricultura regional la modernización bajo la <span style="color: magenta;">“revolución verde”</span> <span style="mso-bidi-font-family: Arial;">centrada en el <span style="color: magenta;">"monocultivo dependiente en alto grado en los insumos inorgánicos y la mecanización"</span>; que se sumaba al agotamiento </span>del patrón de crecimiento hacia adentro de posguerra manifiesto en crecientes desequilibrios financieros en la generalidad de los países de la zona. </span></strong></span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcS7PaCtPdRxSi9ztxY9W11zSYAB933ElVYZoQii3CAoV35YOirSwA" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="207" data-width="243" height="207" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcS7PaCtPdRxSi9ztxY9W11zSYAB933ElVYZoQii3CAoV35YOirSwA" style="height: 207px; width: 243px;" width="243" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"></div><strong><span style="color: #660000;">- Desde el exterior, fueron decisivos el advenimiento de la <span style="color: magenta;">“ingeniería genética”</span> como paradigma tecnológico dominante en el rubro agropecuario; la “caída del precio de las materias primas y alimentos” en los ochenta, y el creciente “control corporativo de la producción agroalimentaria mundial”. Este último se hacía presente a través de instancias e instrumentos internacionales promotores de la producción agrícola al margen de subsidios y el comercio libre. </span></strong><br />
<div style="text-align: justify;"></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcTbmopbbJfnkvlTs4irjBm9yTIt_2pi1-C0NTbGkNVH9U6gTuUU4w" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="171" data-width="294" height="171" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcTbmopbbJfnkvlTs4irjBm9yTIt_2pi1-C0NTbGkNVH9U6gTuUU4w" style="height: 171px; width: 294px;" width="294" /></a><img alt="" class="rg_hi" data-height="180" data-width="280" height="128" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcTTxz7D7u_H5mLazHS84bfGGJCFZGyxo0QDc65EF7W_l4Qp6cba" style="height: 180px; width: 280px;" width="200" /></div><br />
<span style="color: #660000;"> </span><strong><span style="color: #660000;">- Al comenzar la década de los ochenta, las empresas agrícolas y agroindustriales de Estados Unidos (EU) ya ejercían una influencia definitiva en el mercado mundial de cereales, con respaldo de una agresiva política de subvenciones que venía de por lo menos una década atrás. </span></strong><br />
<div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="color: #660000;">- Hacia 1986 <personname productid="la Ronda Uruguay" w:st="on">la Ronda Uruguay</personname> del <span style="color: magenta;">Acuerdo General de Aranceles y Comercio (GATT)</span> por sus siglas en inglés), fue observada por el gobierno de aquel país como la oportunidad para consolidar su posición en el mercado agroalimentario, y formalizar en su beneficio el acceso de sus productos hacia las regiones menos desarrolladas. </span></strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcT6-LxoHzGs5Qxklz5H8Aq3YIMyNOH_lMJ6FSvjS5CfmyY9lSQr" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="140" data-width="320" height="140" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcT6-LxoHzGs5Qxklz5H8Aq3YIMyNOH_lMJ6FSvjS5CfmyY9lSQr" style="height: 140px; width: 320px;" width="320" /></a><span style="clear: right; color: #660000; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><strong>- También en ese año se instituyó el grupo <span style="color: magenta;">Cairns</span>, conducido por Canadá, Australia y Nueva Zelanda y con la participación de Brasil, Argentina, Chile, Colombia y Uruguay. Dicho grupo representa hasta hoy día la posición más radical en materia de libre comercio agrícola al pronunciase por situar el mercado agropecuario en el mismo plano que el de los demás productos y despejar restricciones al tráfico a través de las fronteras. En consecuencia, propone mejorar el acceso a los mercados, eliminar subsidios a la producción y poner fin a aquellas políticas internas que en alguna medida sean proteccionistas o que impliquen subvenciones a la exportación. </strong></span><span style="color: #660000;"><strong><img class="rg_i" data-sz="f" height="118" name="3tVxfTSPpJg-vM:" onload="google.stb.csi.onTbn(1, this)" src="data:image/jpg;base64,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" width="131" /></strong></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #660000;"><br />
<strong></strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><strong>- El grupo de países de Europa occidental <span style="mso-bidi-font-family: Arial;">“encabezado por Francia- figuraba también como potencia en el rubro agropecuario desde aquellos años. </span></strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><strong><span style="mso-bidi-font-family: Arial;"></span></strong><span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- Luego de dos décadas de su conformación, el grupo Cairns mantiene su posición en las negociaciones de <personname productid="la Organizaci�n Mundial" w:st="on">la Organización Mundial</personname> de Comercio (OMC, que suple al GATT desde 1995). Una posición que ha chocado con una firme negativa de <personname productid="la Uni�n Europea" w:st="on">la Unión Europea</personname>, Noruega, Suiza, Corea del Sur y Japón, para a abrir sus mercados y eliminar los apoyos a sus productores. Por su parte Estados Unidos ha permanecido inflexible en el tema de la eliminación de los subsidios internos. </strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #660000;"><span style="mso-spacerun: yes;"> </span>- La resistencia de los tres protagonistas del mercado mundial de alimentos para ceder en sus posiciones y avanzar en el Acuerdo sobre Agricultura (ASA) ha derivado en la suspensión indefinida de las negociaciones de <personname productid="la Ronda" w:st="on">la Ronda</personname> de Doha. </span></strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #660000;"><strong>- Un medio para avanzar en sus <span style="color: magenta;">“objetivos estratégicos” </span>consiste en iniciativas para !formalizar compromisos de alcance geográfico" menos ambicioso con la mayor parte de los países de América Latina y el Caribe</strong> <span style="font-size: x-small;">(FRITSCHER MUNDT, Magda. 2004. “El tema agrícola en las disputas multilaterales: fracasos de <personname productid="la OMC" w:st="on">la OMC</personname>”, in DEL VALLE RIVERA, María del Carmen (coord.). El desarrollo agrícola y rural del tercer mundo en el contexto de la mundialización. México: IIES-UNAM / Plaza y Valdés, p. 112).</span></span></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- Hasta el momento se han afianzado las relaciones comerciales en este rubro a favor de EU por lo que toca a México (vía el Tratado de Libre Comercio de América del Norte), Centroamérica (mediante un acuerdo de libre comercio con seis de los países de la zona), y varias naciones del Caribe (Ley de Asociación Comercial Caribeña). </strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><img alt="" class="rg_hi" data-height="203" data-width="248" height="203" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcSn7JuHX8E8hK3LfNHh37Id6_uKrhAS3IpMnHN69QLY85SbXRbf" style="height: 203px; width: 248px;" width="248" /></span></div><br />
<span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- Con los países andinos las negociaciones para un acuerdo de comercio libre también están avanzadas, y entretanto rige una especie de pre-tratado con el objetivo medular de erradicar el cultivo de coca y amapola, pero igualmente compromete también a la eliminación de impuestos a las importaciones norteamericanas. </strong></span><br />
<div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #660000;"><span style="mso-spacerun: yes;"> </span>- Por su parte los países del cono sur han estrechado nexos económicos con <personname productid="la Uni�n Europea" w:st="on">la Unión Europea</personname> (UE), particularmente aquellos que forman parte del Mercado Común del Sur (MERCOSUR) y sus estados asociados (Chile, Bolivia, Colombia, Ecuador y Perú). </span></strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- Todavía sin formalizarse un acuerdo de libre comercio entre el MERCOSUR y <personname productid="la Uni�n Europea" w:st="on">la Unión Europea</personname>, ésta constituye su principal socio comercial.</strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- El grupo Cairns, actualmente la mitad de sus miembros <span style="mso-bidi-font-family: Arial;">“nueve de un total de dieciocho- son países de la región latinoamericana y del C</span>aribe. </strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- Sólo países como Chile, Brasil, Argentina o Colombia, por diferentes razones de índole natural e institucional, han tenido hasta ahora la capacidad de responder positivamente al reto de exportar más y mejor. Sus logros son efecto de severos ajustes a su patrón de cultivos, innovaciones tecnológicas, novedosos métodos de gestión empresarial, entre otras prácticas que, sin embargo, se pueden cuestionar severamente desde la dimensión social, ecológica y en términos de soberanía alimentaria. Ahí, como en otros polos agropecuarios muy dinámicos del subcontinente (como son los casos del noroeste mexicano, el resto de la región pampeana en Paraguay y Uruguay, o Costa Rica) el esquema de los “agronegocios” encontró condiciones inmejorables para avanzar con rapidez; pero ese esplendor no ha estado exento de graves contradicciones, siendo uno de los aspectos más dolorosos es la cuestión laboral. </strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- En esas zonas prósperas y altamente competitivas, los “trabajadores agrícolas” se aplican al aumento de la producción y productividad en detrimento de sus ingresos, su salud e incluso poniendo en riesgo su vida. </strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- Un segmento importante de los “asalariados del campo” se distingue por ser de origen étnico y/o inmigrante, del sexo femenino e incluso menores de edad. Condiciones que dan la pauta para que el empleador directamente o por la vía de un intermediario, fije a su antojo los salarios y establezcan relaciones laborales desventajosas.</strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- La <span style="color: magenta;">“estructura productiva en la agricultura”</span> no es hoy más competitiva como conjunto: el segmento de productores de cada país que en este momento está vinculado con ventajas al mercado externo es minoritario respecto a la multitud de unidades productivas que han quedado al margen de esa posibilidad. </strong></span><br />
<span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- En el polo opuesto, el sector más numeroso de explotaciones agrícolas <span style="mso-bidi-font-family: Arial;">“de tamaño me</span>dio, pequeño y de tipo campesina- participa escasamente de las políticas públicas de fomento productivo, y sobra decir que la mayor parte no cuenta con recursos propios para emprender por su cuenta la reconversión. </strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><strong></strong><strong><span style="color: #660000;">- Conforme avanzan las <span style="color: magenta;">“reformas estructurales”</span>, se impone la <span style="color: magenta;">"austeridad en las instituciones públicas"</span> por razones de equilibrio financiero y el mercado se consolida como la vía privilegiada para acceder a la tierra y otros medios que hacen posible la producción, es más remota esa transición. </span></strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><strong><span style="color: #660000;"><span style="mso-spacerun: yes;"> </span>- El <span style="color: magenta;">“progreso de la apertura comercial”</span> al interior de la zona y hacia el exterior no es halagueño el acceso formal a numerosos mercados es un enunciado sin sustento objetivo para el productor promedio. </span></strong></span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- En los “mercados domésticos” la participación de un gran número de proveedores nativos está amenazada frente al crecimiento de las importaciones de granos básicos y oleaginosos, principalmente. </strong></span></div><div style="text-align: justify;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="data:image/jpg;base64,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" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="108" data-width="78" height="108" id="rg_hi" src="data:image/jpg;base64,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" style="height: 108px; width: 78px;" width="78" /></a><span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- Cualquiera sea el producto, la <span style="color: magenta;">"competitividad y permanencia de una entidad económica"</span> en el mercado están en relación con el uso de <span style="color: magenta;">"paquetes tecnológicos e insumos industriales"</span> accesibles sólo para las empresas solventes. </strong></span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;">-<a href="http://t0.gstatic.com/images?q=tbn:ANd9GcSZ4QK-RnWeByXVt1Phpdk1Pehh1WOOhS_CiRCIHLZ187OAh4uL" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="177" data-width="284" height="177" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcSZ4QK-RnWeByXVt1Phpdk1Pehh1WOOhS_CiRCIHLZ187OAh4uL" style="height: 177px; width: 284px;" width="284" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"></div></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- La “competencia” en condiciones de desventaja y el predominio creciente de las corporaciones en todos los niveles de la producción agroalimentaria permite prever una mayor exclusión del mercado interno. </strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="color: #660000; mso-bidi-font-family: Arial;"><strong>- La “agricultura” queda descartada como el medio de vida para millones de productores, abonando la pobreza rural, constituyéndose en la cara oculta del modelo de los agronegocios que consiste en la radicalización de la estructura productiva regional, donde el sector más amplio de entidades productivas al de las <span style="mso-bidi-font-family: Arial;">“explotaciones de mediana y pequeña escala, de tipo capitalista y campesino- va cediendo su espacio en los mercados a una “elite de empresas y corporaciones” que participan en los diferentes niveles de las ca</span>denas agroalimentarias. </strong></span></div><div style="text-align: justify;"><span style="color: #660000;"><br />
</span></div><div style="text-align: justify;"><span style="mso-bidi-font-family: Arial;"><span style="color: #660000;"><strong>- Los países que en mayor medida dependen de la agricultura (en relación al PIB global, comercio exterior y población económicamente activa), son precisamente los que menos preparados se encuentran para hacer frente a la competencia; aunado al hecho de que sus gobiernos carecen de recursos, estrategias propias y de voluntad para impulsar la transición en un rumbo diferente </strong><span style="font-size: x-small;">(</span><span style="font-size: x-small;">ACOSTA REVELES, Irma Lorena. “Balance del modelo agroexportador en América Latina al comenzar el siglo XXI”.<span style="mso-spacerun: yes;"> </span>Mundo agrario. versión On-line ISSN 1515-5994. Mundo agr. v.7 n.13 <personname productid="La Plata" w:st="on">La Plata</personname> jul./dic. 2006. <a href="http://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1515-59942006000200001">http://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1515-59942006000200001</a>).</span></span></span></div><br />
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</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t3.gstatic.com/images?q=tbn:ANd9GcQjsGNNa0gjbOJgOnysZY8JtiNV2SMahhpvNxwGuC4fEdt2ABIG" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a></div></div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-37520616919554699812011-11-03T08:22:00.000-07:002011-11-03T08:22:45.912-07:00INSTITUCIONES DE LA GLOBALIZACIÓN<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><strong><span style="color: #274e13;"> </span></strong></div><div style="text-align: justify;"> <span style="color: #993300;"><strong><span style="color: #274e13;">- Las principales <span style="color: blue;">“instituciones”</span> promotoras de la “globalización” a nivel mundial son tres: </span></strong></span></div><div style="text-align: justify;"><span style="color: #993300;"></span><span style="color: #993300;"><strong><span style="color: #274e13;">el <span style="color: blue;">Banco Mundial</span> (BM)</span></strong></span></div><span style="color: #993300;"></span><strong><span style="color: #274e13;"><img class="rg_i" data-sz="f" height="118" name="y2ZM3G1oSt2hDM:" onload="google.stb.csi.onTbn(1, this)" src="data:image/jpg;base64,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" width="135" /></span></strong><br />
<strong><span style="color: #274e13;"> el <span style="color: blue;">Fondo Monetario Internacional</span> (FMI)</span></strong><br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcRckh7exrGnFd8oxfUl6ISsM916oUkxqt-20zMImtMA0zvkJsNBqQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="168" data-width="200" height="168" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRckh7exrGnFd8oxfUl6ISsM916oUkxqt-20zMImtMA0zvkJsNBqQ" style="cursor: move; height: 168px; width: 200px;" unselectable="on" width="200" /></a><a href="http://t0.gstatic.com/images?q=tbn:ANd9GcRNwxpgcrk1ZmTqti2jJor0hwWG2QYKgPWMiLeI2cbCLCsYp7iDig" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="160" data-width="160" height="160" id="rg_hi" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRNwxpgcrk1ZmTqti2jJor0hwWG2QYKgPWMiLeI2cbCLCsYp7iDig" style="height: 160px; width: 160px;" width="160" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><span style="color: #274e13;"> y la <span style="color: blue;">Organización Mundial de Comercio</span> (OMC) y comparten </span></strong><span style="color: #993300;"><strong><span style="color: #274e13;">varias características ya que están dominadas por los gobiernos de los países ricos, están al servicio de las grandes empresas y su funcionamiento interno es muy poco transparente.</span></strong></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><strong><span style="color: #274e13;"></span></strong> <strong><span style="color: #274e13;">- El BM se ocupa de financiar grandes proyectos que las grandes empresas necesitan para expandirse. Estos proyectos a menudo perjudican los intereses locales y el medio ambiente.</span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #274e13;">- El FMI, es un organismo que impone a la mayoría de los países pobres las políticas que deben aplicar (obligándoles a reducir el gasto en salud y educación, por ejemplo). </span></strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #274e13;"> </span></strong><strong><span style="color: #274e13;">- <personname productid="la OMC" w:st="on">La OMC</personname>, es el organismo encargado de impulsar el “libre comercio” y ha sido definida como “la organización política más importante del mundo”. </span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #274e13;"> - Además de <personname productid="la OMC" w:st="on">la OMC</personname>, el Banco Mundial y el FMI, existen otras instituciones de importancia en el marco de la globalización (<span style="font-size: x-small;">VICTORIA, María Adriana. “Base normativa<span style="mso-spacerun: yes;"> </span>del derecho agrario comunitario”. Carrera de postgrado de Especialización de Derecho Agrario. Facultad de Ciencias Jurídicas y Sociales. Universidad Nacional del Litoral (UNL), 23 abril 2.010)</span>.</span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><strong><span style="color: #274e13;"> - Se debe modernizar el “multilateralismo” y los “mercados” para acompañar los cambios de la economía global. </span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"></span><span style="color: #993300;"><strong><span style="color: #274e13;"> - La "globalización" y los "mercados" reflejan enormes cambios en la tecnología de la información y las comunicaciones, los flujos financieros y comerciales, la movilidad de la mano de obra, la interconectividad internacional y vastas y nuevas fuerzas de la competencia. </span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"></span><strong><span style="color: #274e13;"><span style="color: #993300;"> - Nacen nuevas potencias económicas que se transfor</span><span style="color: #993300;">an en participantes en el sistema internacional, que quieren ser escuchadas. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #274e13;"> - Las "empresas" y los "mercados financieros privados" seguirán siendo las principales fuerzas propulsoras del crecimiento y el desarrollo. Pero los sistemas financieros del mundo desarrollado, especialmente en los Estados Unidos, dejaron al descubierto fallas flagrantes después de sufrir pérdidas descomunales. La arquitectura internacional concebida para ese fin se está resquebrajando. </span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"></span><span style="color: #993300;"><strong><span style="color: #274e13;"> - El <span style="color: blue;">“nuevo multilateralismo”</span>, de acuerdo con los tiempos que corren, no deberá ser una red fija, sino flexible. Tendrá que maximizar los puntos fuertes de la interconexión y las instituciones del sector público y del privado. Debe estar orientado a la resolución práctica de problemas para forjar una cultura de cooperación.</span></strong></span></span></div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"></span></span><strong><span style="color: #274e13;"> <img class="rg_i" data-src="http://t2.gstatic.com/images?q=tbn:ANd9GcRiI2_A9EUcug3nPXWmGAJJACpdq5rZriXXihdrL2onq5c1iGE" data-sz="f" height="83" name="xGSquKJLPYbwEM:" onload="google.stb.csi.onTbn(0, this)" src="http://t2.gstatic.com/images?q=tbn:ANd9GcRiI2_A9EUcug3nPXWmGAJJACpdq5rZriXXihdrL2onq5c1iGE" width="160" /> -</span></strong><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #274e13;"> El <span style="color: blue;">“nuevo multilateralismo”</span> debe originar un sentido de responsabilidad compartida por el estado de la economía política mundial y debe contar con quienes tienen una participación importante en esa economía. </span></strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #274e13;"><span style="color: #993300;"> - </span><span style="color: #993300;"> Hay que ampliar la definición de multilateralismo económico para ir más allá de las finanzas y el comercio ya que la energía, el cambio climático y la estabilidad de los Estados frágiles que salen de un conflicto son temas económicos. Ya forman parte del diálogo internacional la seguridad y el medio ambiente, en tanto cuestiones que debe abordar el multilateralismo económico. </span></span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"></span><strong><span style="color: #274e13;"> - El "nuevo multilateralismo" estará respaldado por la “cooperación y el liderazgo de los países”. </span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #274e13;"> - <span style="color: #993300;">Así como la “crisis financiera” fue internacional debido a la interconexión, las “reformas” deberán ser multilaterales, sea a través de un foro sobre estabilidad financiera extendido con el FMI o el grupo directivo, estos problemas de supervisión financiera deberán abordarse en un marco multilateral amplio. </span></span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"></span><span style="color: #993300;"><strong><span style="color: #274e13;"> - La nueva red también debe interconectar la energía y el cambio climático. Se necesita un “pacto global” entre los principales productores y los consumidores de energía. </span></strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><span style="color: #993300;"></span><strong><span style="color: #274e13;"> - Podría haber un interés común en gestionar una escala de precios que conciliara los intereses mientras se hace la transición hacia estrategias de crecimiento con bajo nivel de emisión de carbono, una cartera más amplia de fuentes y una mayor seguridad internacional. </span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #274e13;"> - Un “acuerdo sobre el cambio climático” se deberá respaldar con itrumentos nuevos. </span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #274e13;"> - Se necesitan “mecanismos novedosos” para apoyar la forestación y evitar la deforestación, desarrollar tecnologías y fomentar su difusión, proporcionar apoyo financiero a los países más pobres, prestar asistencia para la adaptación y reforzar los mercados del carbono. </span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #274e13;"> - Hay que impulsar “medidas” relativas a la energía, el medio ambiente y el financiamiento para asistir las negociaciones de las Naciones Unidas y la aplicación de un tratado sobre cambio climático, en tanto tarea de todos los países. </span></strong></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcS9ygrXRJPry8vDw_Pcj3x_jF_CVfXtou7P_-Bd-Tt3zVg8fTv9aQ" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="192" data-width="192" height="192" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcS9ygrXRJPry8vDw_Pcj3x_jF_CVfXtou7P_-Bd-Tt3zVg8fTv9aQ" style="height: 192px; width: 192px;" width="192" /></a><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #274e13;"></span></strong></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
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</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #993300;"><span style="color: #993300;"><strong><span style="color: #274e13;"> - <span style="color: #993300;">El <span style="color: blue;">“multilateralismo”</span> constituye un medio de resolución de problemas entre países, en el cual las partes quieren y pueden tomar juntas medidas constructivas. </span>El destino brinda una oportunidad al presentarse una necesidad: modernizar el multilateralismo y los mercados ("<span style="font-size: x-small;">Nuevas instituciones para la globalización”. Se deberá modificar la forma de discutir en el mundo. Domingo 12 de octubre de 2008 | Publicado en edición impresa. Opinión. <a href="http://www.lanacion.com.ar/1058463-nuevas-instituciones-para-la-globalizacion">http://www.lanacion.com.ar/1058463-nuevas-instituciones-para-la-globalizacion</a>).</span></span></strong></span><strong><span style="color: #274e13;"> </span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"></div><div class="MsoNormal" style="margin: 0cm -15.6pt 0pt 27pt; text-align: justify; text-indent: 27pt;"><strong><span style="color: #274e13;"></span></strong></div><div style="text-align: justify;"><br />
</div><img height="80" src="http://t1.gstatic.com/images?q=tbn:ANd9GcRckh7exrGnFd8oxfUl6ISsM916oUkxqt-20zMImtMA0zvkJsNBqQ" style="filter: alpha(opacity=30); left: 525px; mozopacity: 0.3; opacity: 0.3; position: absolute; top: 216px; visibility: hidden;" width="96" /></div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-36129611760358658532011-11-03T06:08:00.000-07:002011-11-03T07:43:03.491-07:00EL DERECHO A LA AGRICULTURA EN LA GLOBALIZACIÓN<div dir="ltr" style="text-align: left;" trbidi="on"><br />
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<strong><span style="color: #38761d;"><img alt="" class="rg_hi" data-height="200" data-width="252" height="200" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcRqUty3CqpC5kvGXzVT0Qvccx0vRAwvbmU8pQp6TpYp8MCYwihMsw" style="height: 200px; width: 252px;" width="252" /> </span></strong><strong><span style="color: #38761d;">- </span><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">Obran diez <span style="color: magenta;">“tendencias”</span> principales de un nuevo modelo de agricultura. </span><span style="color: #38761d;"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">Así, la nueva agricultura es: </span></span></strong><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="color: #38761d;"><strong><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> </span></strong></span><span style="color: #38761d;"><strong><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 1) Una <span style="color: #38761d;">“agricultura más libre”</span>, donde puedan funcionar mejor los mercados y se redimensionen los ámbitos de la intervención estatal. </span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #38761d;"><strong><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 2) Una <span style="color: #38761d;">“agricultura ampliada”</span>, que trasciende la simple producción primaria estableciendo vínculos horizontales y verticales con otras actividades económicas. </span></strong></span></div><div style="text-align: justify;"><span style="color: #38761d;"><strong><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> </span></strong></span></div><div style="text-align: justify;"><span style="color: #38761d;"><strong><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 3) Una <span style="color: #38761d;">“agricultura de servicios”</span>, capaz de generar sus propios organismos en torno a la comercialización, el financiamiento, el diseño, el mercadeo. </span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #38761d;"><strong><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 4) Una <span style="color: #38761d;">“agricultura de contrato”</span>, capaz de promover asociaciones y alianzas innovadoras entre diferentes agentes productivos que permitan una vinculación permanente entre la comunidad empresarial y los grupos de agricultores. </span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #38761d;"><strong><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 5) Una agricultura que reconoce la <span style="color: #38761d;">“feminización de las actividades rurales”</span> tanto en la explotación como fuera de ella, con una orientación adecuada de las políticas y los servicios hacia las necesidades concretas de la mujer. </span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #38761d;"><strong><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 6) Una <span style="color: #38761d;">“agricultura flexible”</span>, para aprovechar al máximo los vínculos existentes en el mercado (tierra, mano de obra‑crédito, o tierra‑crédito), a partir de la realidad de que la mayor parte de los hogares del medio rural se comportan a modo de empresas multisectoriales cuyas exigencias van más allá de los enfoques de políticas nomo- sectioriales tradicionales. </span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #38761d;"><strong><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 7) Una <span style="color: #38761d;">“agricultura sustentada en la formación de recursos humanos y el conocimiento”</span>, que le dedica una mayor inversión al capital humano a través de la capacitación, el adiestramiento técnico y el intercambio de experiencias. </span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #38761d;"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> <strong>8) Una <span style="color: #38761d;">“agricultura corresponsable, con la sociedad y el medio ambiente”</span> que estimule la participación de los distintos actores sociales integrando la utilización y la adaptación a la diversidad rural, apoyando la producción agrícola en pequeña escala y garanticen el desarrollo sostenible. </strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #38761d;"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong> 9) Una <span style="color: #38761d;">“agricultura en correspondencia con un mundo cada vez más urbanizado”</span>, que ofrece oportunidades para mejorar la nutrición, conseguir ingresos no agrícolas y articular los flujos urbano-rurales. </strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #38761d;"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> <strong>10) Una <span style="color: #38761d;">“agricultura globalizada”</span>, que reconoce la acelerada mundialización de las corrientes comerciales, de capital e información, los efectos de la competencia a través del comercio, el mercadeo y las finanzas internacionales y la necesidad de mantener una política macroeconómica responsable <span style="color: #990000;">(</span></strong><span style="font-size: xx-small;"><span style="color: #990000;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;">GORDI, Gustavo. “</span><span style="mso-ansi-language: ES;">Políticas homogéneas en América Latina: niveles de consolidación”. FAO. Subdirector General. </span><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;">Representante Regional para América Latina y el Caribe. <a href="http://www.rimisp.org/documentos/web/154"><strong><span style="color: #669922;">www.rimisp.org/documentos/web/154</span></strong></a>).</span></span></span></span></span></span> <br />
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</div><div style="text-align: justify;"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: red;"> <span style="color: #990000;"><strong> <span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;">- Todas las anteriores tendencias han estado más o menos presentes desde hace varios años en nuestro medio rural. Lo novedoso no se encuentra por tanto, en el reconocimiento de cada una de estas tendencias tomadas aisladamente, sino en el hecho que hoy se expresan con mayor o menor intensidad de manera simultánea. </span></strong></span></span><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #990000;"><strong> </strong></span></span></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #990000;"><strong> - No existen fórmulas mágicas para enfrentar la problemática rural en América latina, existe en cambio el espléndido reto humano de enfrentar con pasión, con modestia, con espíritu de conciliación y tolerancia los ingentes problemas hoy presentes en el campo de<span style="mso-spacerun: yes;"> </span>nuestra Región. En el fondo, lo que se trata</strong> <span style="color: #990000;"><strong>es de establecer un nuevo trato para el agro.</strong></span></span></span></span> </div><div style="text-align: justify;"></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong><span style="color: #990000;"> </span></strong></span><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #990000;"><strong> - <span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;">La <span style="color: magenta;">“moderna agricultura”</span> está siendo crecientemente construida por procesos económicos y regulatorios que son globales en alcance y carácter, lo cual implica relaciones históricas novedosas en los sistemas agroalimentarios. El eje lo constituyen las “cadenas productivas”, impulsadas principalmente por la demanda en relación con el pasado cuando dominaba la orientación desde la oferta. </span></strong></span></span></div><div style="text-align: justify;"><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;"></span><span style="color: #990000;"><strong> - Las <span style="color: magenta;">"cadenas"</span> se estructuran de manera más descentralizada y el control sobre los sistemas de producción y comercialización lo realizan empresas especializadas en el diseño y mercadeo de productos específicos. </strong></span></span></div><div style="text-align: justify;"></div><div style="text-align: justify;"><div style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img alt="" class="rg_hi" data-height="183" data-width="275" height="183" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSR9oZRRO6yWfY9IkEmeyECM8AgUnc9zHvdiQSdQ3KvnIvheF8j" style="height: 183px; width: 275px;" width="275" /></div><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><strong> </strong></span></span></span><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #990000;"><strong>- <span style="color: #993300;">Los <span style="color: magenta;">“sistemas agro‑productivos”</span> integrados se han convertido en la piedra angular de la agricultura globalizada. En éstos, cada cadena de agronegocios, desde la “granja hasta el puesto de venta”, en un sentido más amplio “desde la granja a la mesa” (abarcando el consumidor), representa un sistema de producción tecno-económico multiregional apoyado en la adición o sustitución de productos y procesos bio-industriales.</span> </strong></span></span></span><br />
<div style="text-align: justify;"></div><div style="text-align: justify;"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong> -</strong></span><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong> Con la <span style="color: magenta;">“globalización”</span> e <span style="color: magenta;">“integración de los agrosistemas”</span>, la clásica distinción entre agricultura y agroindustria tiende a desdibujarse cada vez más, siendo sus límites cada vez más imprecisos, al menos la agricultura con destino<span style="mso-spacerun: yes;"> </span>a mercados externos (</strong><span style="font-size: xx-small;"><span style="color: #990000;">WONG GONZALEZ, Pablo. "Megatendencias en los agronegocios: impactos y transformaciones recientes". </span><a href="http://www.ciad.mx/boletín/enefeb04/mega,pdf"><span style="color: #990000;"><strong>www.ciad.mx/boletín/enefeb04/mega,pdf</strong></span></a><span style="color: #990000;">).</span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #990000; font-size: xx-small;"> <span style="color: #990000;"> <strong><span style="font-size: small;">- La mayoría de las <span style="color: magenta;">“megatendencias”</span> que están impactando a los “agronegocios” se relacionan al proceso de globalización; no obstante, otras tienen su orígen y dinámicas particulares. </span></strong></span></span></span></div><div style="text-align: justify;"><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: #990000;"><span style="color: #990000;"><strong> - Para los productores‑empresas, regiones y países, algunas de estas tendencias son complementarias, mientras que otras son contradictorias. </strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> <span style="color: #990000;">-</span></span><span style="color: #990000;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> Entre las principales megatendencias se encuentran las siguientes: </span></span></strong></div><div style="text-align: justify;"><strong><span style="color: #990000;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 1) <span style="color: #38761d;">“Globalización”</span>: conformación de redes y cadenas agroalimentarias globales; creciente competencia en todas las fases del proceso, desde la productiva hasta la de comercialización y engranaje de condiciones productivas locales a las características de mercados globales. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #990000;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 2) <span style="color: #38761d;">"Innovación tecnológica y conocimiento"</span>: la incorporación y difusión de progreso técnico requiere de una infraestructura tecnológica adecuada, incluyendo recursos humanos calificados. Entre las áreas que se han desarrollado y adaptado a los agronegocios, a partir de estas transformaciones, están: la biotecnología, la ingeniería, los sistemas de distribución y manejo y las dimensiones de organización del mercado. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #990000;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 3) <span style="color: #38761d;">"Innovación en transporte y comunicaciones"</span>: los avances en las tecnologías de estos sectores han incrementado la participación de los embarques de bienes de alto valor. En general, los cambios en las tecnologías de transporte, comunicaciones y manejo de materiales han reducido sustantivamente el tiempo y costo del transporte. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #990000;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 4) <span style="color: #38761d;">"Áreas de libre comercio"</span>: proliferación de áreas de libre comercio que integran los mercados y conducen a la desgravación y crecimiento de la competencia (MERCOSUR, Unión Europea). </span></span></strong></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="data:image/jpg;base64,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" imageanchor="1" style="clear: left; 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width: 120px;" width="320" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><strong><span style="color: #990000;"> <span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">5) <span style="color: #38761d;">"Neo‑proteccionismo"</span>: El sector agrícola permanece como la principal fuente de controversias comerciales, con grado elevado de protección en varios países. Los gobiernos continúan justificando las políticas proteccionistas bajo los argumentos de seguridad alimentaria, defensa nacional y/o aseguramiento del empleo en áreas rurales. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #990000;"><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 6) <span style="color: #38761d;">"Cambios en la política económica"</span>: en una gran cantidad de países, se han implementado políticas que han impactado el campo a través del retiro de apoyos como subsidios, extensionismo e inversión productiva e infraestructura. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #990000;"><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 7) <span style="color: #38761d;">"Cambios en los patrones de consumo y de dieta"</span>: la disminución del tamaño de la familia, el proceso de urbanización, crecimiento del ingreso per‑cápita, así como la mayor participación de la mujer en el mercado de trabajo, han impactado el comportamiento del consumo de alimentos y la demanda por productos agrícolas. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #990000;"><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 8) <span style="color: #38761d;">"Alianzas estratégicas"</span>: con el fin de aumentar su posición competitiva, incursionar en nuevos mercados, tener acceso a nuevas tecnologías, o simplemente mantenerse en el mercado, las empresas de agronegocios han desplegado una diversidad de alianzas estratégicas. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #990000;"><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 9) <span style="color: #38761d;">"Aspectos normativos y regulatorios"</span>: la integración y el acceso a mercados demanda el cumplimiento de estándares y normas de calidad e inocuidad. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #990000;"><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 10) <span style="color: #38761d;">"Aspectos ecológico‑ambientales"</span>: problemas como la contaminación por agroquímicos, la depredación de recursos naturales, la escasez de agua, o la disposición de reglamentaciones en el tema, han conducido a la inclusión de criterios ambientales en la producción. Esto ha traído cambios en las prácticas tecno‑productivas y/o de innovación tecnológica. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #990000;"><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 11) <span style="color: #38761d;">"Responsabilidad social"</span>: recientemente, aunado a cuestiones productivas y ambientales, un factor adicional que ha aparecido como condición de acceso a mercados es la responsabilidad social, requiriendo un proceso de certificación con base fundamentalmente en las condiciones de trabajo, salud y bienestar de los trabajadores agrícolas, ambiente y derechos humanos. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span style="color: #990000;"><img class="rg_i" height="117" name="emFF7WANgfffdM:" onload="google.stb.csi.onTbn(1, this)" 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" style="cursor: move;" unselectable="on" width="100" /> </span></strong></div><div style="text-align: justify;"><strong><span style="color: #990000;"><span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> 12) <span style="color: #38761d;">"Aspectos éticos"</span>: la proliferación de productos conocidos como organismos genéticamente modificados o "transgénicos" ha desatado una polémica que trasciende los campos de la producción, la salud y el medio ambiente, abordando otros como la ética, al argumentar que dichos procesos atentan contra el ciclo natural de vida y reproducción. </span></span></strong></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #990000;"><strong> </strong><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong>13) <span style="color: #38761d;">"Nuevos movimientos sociales"</span>: el surgimiento de nuevos movimientos de organizaciones de la sociedad civil (ONGs), algunas identificadas con la corriente "global ifóbica", han presionado a las empresas para el cumplimento de normas ambientales, o han llevado acciones derivadas de posiciones políticas o antibélicas, que han impactado ‑cuando menos temporalmente‑ los mercados a través de boicots a productos de países específicos</strong> (<span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">WONG GONZALEZ, Pablo. “Megatendencias en los agronegocios: impactos y transformaciones recientes”... cit.)<span style="mso-spacerun: yes;"> </span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="color: #990000;"><strong><span style="background-color: white;"> </span><span lang="ES-AR" style="font-size: 12pt;"><span style="background-color: white;">- La</span><span style="background-color: white;"> “globalización” plantea un debate de ventajas y desventajas, la misma transcurre a pasos acelerados, puesta de manifiesto en el crecimiento de los negocios mundiales (desde 1.950 los negocios internacionales han crecido anualmente mas o menos el 6 %, mientras la producción<span style="mso-spacerun: yes;"> </span>solo el 4 % por año); el crecimiento de las empresas multinacionales, pero también el auge de los productos regionales a altos precios. </span></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="background-color: white;"><strong><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #990000;"> </span></span><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #990000;">- “Opera el crecimiento de la globalización y la fragmentación, el crecimiento competitivo pero también el crecimiento de la concentración” (<span style="font-size: x-small;">FISCHLER, Franz. A new CAP for a new century. 19<sup>th</sup>. European Agricultural Outlook Conference. London, 9- 10 March 2.000). S</span>e da<span style="mso-spacerun: yes;"> </span>un cambio estructural en la mayoría de las economías motivado,<span style="mso-spacerun: yes;"> </span>en buena parte, por un creciente flujo internacional de bienes, capitales y </span><span style="color: #990000;">servicios.</span> </span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="background-color: white;"> <span lang="ES-AR" style="font-size: 12pt;"><span style="color: #990000;">- El desarrollo de industrias basadas en el “know how” y la tecnología de punta, ha hecho que la demanda de trabajadores cualificados aumente<span style="mso-spacerun: yes;"> </span>de modo creciente. La implantación de nuevas tecnologías y procesos productivos asegura una mayor racionalización del uso del capital y por tanto mayor garantía de rentabilidad, una de las finalidades específicas de la globalización. También se habla del desplazamiento a favor del capital, del reparto social del ingreso, pero al mismo tiempo de una mejora en las condiciones del estado social de las clases trabajadoras.</span></span></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"> </span><span lang="ES-AR" style="font-size: 12pt;">- Hay una transformación radical en las “estructuras sociales” y<span style="mso-spacerun: yes;"> </span>“políticas”, impuesta por el capital cada vez mas internacionalizado, en el marco de una estrategia “política de liberalización y desregulación” con fuertes repercusiones sociales. Esto lleva a pensar que el proceso de la globalización no es un mecanismo económico objetivo ni menos un desarrollo político cultural propio, sino sobre todo una estrategia política, con una forma nueva de hacer política y un papel completamente distinto del Estado. </span></span></strong></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"> <span lang="ES-AR" style="font-size: 12pt;"><span style="background-color: white;">- “<span style="color: #993300;">Producción” y “comercio” no son sectores estancos, se insertan en el mundo globalizado y exigen normas jurídicas adecuadas al ritmo de su desenvolvimiento</span>. </span></span></span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"> </span>- Los <span style="color: magenta;">“beneficios del comercio”</span> se aprecian en dos caminos:</span></strong></span></span></div><ul><li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;">Por un lado el comercio puede entenderse como un método indirecto de producción ya que en lugar de producir<span style="mso-spacerun: yes;"> </span>un bien por sí mismo, un país puede producir otro bien, para el cual es más eficiente e intercambiarlo por el deseado.<span style="mso-spacerun: yes;"> </span></span></strong></span></span><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"><span style="mso-spacerun: yes;"> </span></span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;">Por otro lado, el comercio amplía las posibilidades de consumo de ambos países, lo que implica que los consumidores de ambos países mejoran su situación y, por lo tanto, hay ganancias de comercio.<span style="mso-spacerun: yes;"> </span>Este proceso conduce a la especialización de los países hacia lo que son más eficientes de producir. </span></strong></span></span></div></li>
</ul><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"> <span style="mso-spacerun: yes;"> </span>- Sin embargo en el mundo rural, el <span style="background-color: white; color: magenta;">“libre comercio”</span> tiene grandes efectos sobre la distribución de la misma ya que en la práctica los “beneficios” se reparten en <span style="color: magenta;">"forma desigual"</span>, debido<span style="mso-spacerun: yes;"> </span>principalmente a que los recursos no pueden moverse inmediatamente y sin costos de una industria a otra, y los sectores productivos difieren de los factores de producción que necesitan (tierra, capital, recursos minerales, recursos humanos, etc.). </span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"> - En un modelo ideal de <span style="color: magenta;">“comercio internacional”</span>, el precio de los factores de producción tales como el<span style="mso-spacerun: yes;"> </span>capital y el trabajo, se igualaría entre los países, pero en la realidad tal igualdad no se observa plenamente, debido a las enormes diferencias en la dotación y calidad de los recursos, a las barreras comerciales y a las diferentes tecnologías entre los países.</span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"> - <span style="color: #993300;">El <span style="color: magenta;">“comercio internacional”</span>, permite la creación de un <span style="color: magenta;">“mercado integrado”</span> más<span style="mso-spacerun: yes;"> </span>grande que el mercado de cualquier país por separado, y así por lo tanto, <span style="font-size: x-small;"> </span>se hace posible ofrecer a los consumidores una gran variedad de productos y a menor precio (<span style="font-size: x-small;">Organización de las Naciones Unidas para <personname productid="la Agricultura" w:st="on">la Agricultura</personname> y <personname productid="la Alimentaci�n. Oficina" w:st="on">la Alimentación. Oficina</personname> Regional para América Latina y el Caribe. “Comercio pecuario”. <a href="http://www.rlc.fao.org/es/ganaderia/intro.htm"><span style="color: #990000;">http://www.rlc.fao.org/es/ganaderia/intro.htm</span></a>)</span>, con reglas transparentes.</span></span></strong></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"><span style="color: #993300;"> </span><span style="font-size: 12pt; mso-ansi-language: ES;">- Si </span><span lang="ES-AR" style="font-size: 12pt;">bien la <span style="color: magenta;">“globalización del comercio”:</span></span></span></strong></span></span></div><ul><li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;">crea oportunidades cada vez mayores de expansión comercial para los países en desarrollo, y con ello ayuda a su crecimiento económico, </span></span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;">también es<span style="mso-spacerun: yes;"> </span>cierto que durante el proceso de reformas conducente a la plena liberalización del comercio agrícola, los países menos adelantados y los países en desarrollo, netos importadores de alimentos, pueden sufrir efectos negativos en cuanto a la disponibilidad de suministros suficientes de productos alimenticios básicos, procedentes de proveedores externos, en condiciones y a precios razonables. </span></span></strong></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;">En razón de esto último se siguen manteniendo los flujos de ayuda alimentaria, en formas de donación como así también recursos para asistencia técnica<span style="mso-spacerun: yes;"> </span>y financiera a los mismos, con el fin de que puedan mejorar sus productividades y modernizar las infraestructuras de sus sectores agrícolas. </span></span></strong></span></span></div></li>
</ul><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"> <span lang="ES-AR" style="font-size: 12pt;">- Dentro de este contexto, existen oportunidades para los países en desarrollo, y especialmente para los menos avanzados, quienes deben desarrollar sus propias capacidades nacionales en el marco de los nuevos acuerdos multilaterales celebrados. </span></span></strong></span></span></span></div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"> - Pero la adaptación a la nueva situación y el cumplimiento de los compromisos contraídos no marcha al mismo ritmo en todos los países, quedando muchos de ellos marginados, por lo que se ha previsto para los mismos opciones para impulsar la producción agrícola y alimentaria interna de forma compatible con los compromisos contraídos en el Acuerdo Agrícola, aunque se hace necesario modificaciones sustanciales de sus políticas de producción, consumo y estabilización macroeconómica. </span></span></strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><strong><span style="color: #990000;"><span lang="ES-AR" style="font-size: 12pt;"> </span><span lang="ES-AR" style="font-size: 12pt;">- <span style="color: #993300;">Resulta imperioso en el plano de la <span style="color: magenta;">“política internacional”</span> la implantación de un <span style="color: magenta;">“Sistema económico internacional agroalimentario” </span>con vistas a garantizar un desarrollo sostenible en el sur como en el norte, basado en el desarrollo de un sistema multilateral de comercio que incluya a los países en desarrollo, uniéndose los conceptos desarrollo y comercio aunque su tratamiento es diverso en los distintos países. Ello debe estimular a los países a abrir sus economías a la competencia extranjera. </span></span></span></strong></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><strong><span style="color: #990000;"> </span><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><span style="color: #990000;">- Un paso importante dado es el concepto de <span style="color: magenta;">“integración regional abierta”</span> que viene promoviendo <personname productid="la OMC" w:st="on">la OMC</personname>, </span></span></strong></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQH6iFB3wkA_Obo9g2pNioLqxMX-dM7t7iYzhtj64X99R6daHypDw" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img alt="" border="0" class="rg_hi" data-height="152" data-width="152" height="152" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQH6iFB3wkA_Obo9g2pNioLqxMX-dM7t7iYzhtj64X99R6daHypDw" style="height: 152px; width: 152px;" width="152" /></a><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><strong><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><span style="color: #990000;"></span></span></strong></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><strong><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><span style="color: #990000;">integrando a los países en desarrollo en la economía mundial y se ha comprobado que estimula fuertemente el comercio entre los países participantes, favoreciendo la competitividad y la diversificación de sus economías y la creación de “economías de escala” dentro de la región<span style="mso-spacerun: yes;"> </span>para así dar el salto a la integración a nivel mundial. </span></span></strong></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><strong><span style="color: #990000;">- </span><span style="font-size: x-small;"><span style="color: black;"><span style="font-size: small;"><span style="color: #783f04;"><span style="color: #990000;">Los <span style="color: magenta;">"países menos avanzados"</span> deben:</span></span></span></span></span></strong></span></span></span></span></span></span></div><ul><li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><strong><span style="font-size: x-small;"><span style="color: black;"><span style="font-size: small;"><span style="color: #783f04;"><span style="color: #990000;">continuar beneficiándose de un a</span></span><span style="color: #990000;">cceso preferencial a los mercados de los países industrializados; </span></span></span></span></strong></span></span></span></span></span></span></div></li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><strong><span style="font-size: x-small;"><span style="color: black;"><span style="font-size: small;"><span style="color: #990000;">se deben seguir otorgando las ayudas oficiales al desarrollo, concentrándose en ayudar a los países en desarrollo a mejorar sus políticas internas, favoreciendo a través de medidas al desarrollo sustentable, a la fijación de metas sobre bienestar económico, el "desarrollo social o sustentabilidad de los recursos naturale"s. </span></span></span></span></strong></span></span></span></span></span></span></div></li>
</ul><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><strong><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><span style="font-size: x-small;"><span style="color: black;"><span style="font-size: small;"><span style="color: #990000;"> - Las inversiones extranjeras en los países en desarrollo deberían dar lugar a la participación en las inversiones de los países<span style="mso-spacerun: yes;"> </span>en donde se realizan las mismas y éstos últimos deberían esforzarse por incrementarlas. </span></span></span></span></span></strong></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><strong><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><span style="font-size: x-small;"><span style="color: black;"><span style="font-size: small;"><span style="color: #990000;"> - Pero así como la <span style="color: magenta;">"liberalización de los mercados de capitales"</span> ha brindado a varios países en desarrollo buenas oportunidades para crecer, en otras economías de mercado muy incipientes, en cambio, se ha visto como un factor negativo que ha extremado aún más las condiciones de pobreza imperantes. </span></span></span></span></span></strong></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><strong><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><span style="font-size: x-small;"><span style="color: black;"><span style="font-size: small;"><span style="color: #990000;"> - Por lo que la "liberalización del mercado de capitales" en los países en desarrollo:</span></span></span></span></span></strong></span></span></span></span></span></div><ul><li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><strong><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><span style="font-size: x-small;"><span style="color: black;"><span style="font-size: small;"><span style="color: #990000;">se debe efectuar de modo gradual, prudente y equilibrado, </span></span></span></span></span></strong></span></span></span></span></span></div></li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><strong><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><span style="font-size: x-small;"><span style="color: black;"><span style="font-size: small;"><span style="color: #990000;">dándoles tiempo para adaptarse a las nuevas situaciones, </span></span></span></span></span></strong></span></span></span></span></span></div></li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><strong><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><span style="font-size: x-small;"><span style="color: black;"><span style="font-size: small;"><span style="color: #990000;">con objeto de mantener la estabilidad, </span></span></span></span></span></strong></span></span></span></span></span></div></li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><strong><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><span style="font-size: x-small;"><span style="color: black;"><span style="font-size: small;"><span style="color: #990000;">adoptar los estándares internacionales y </span></span></span></span></span></strong></span></span></span></span></span></div></li>
<li><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><strong><span lang="ES-AR" style="color: #993300; font-size: 12pt;"><span style="font-size: x-small;"><span style="color: black;"><span style="font-size: small;"><span style="color: #990000;">evitar en lo posible la aparición de crisis en el sistema. (</span></span></span><span style="color: #990000;">Véase: VICTORIA, María Adriana. Derecho agrario de la calidad de la producción agroalimentaria en el MERCOSUR. Tesis Doctoral. T. I, Universidad Nacional del Litoral, Santa Fe, Argentina, julio de 2000).<span style="mso-spacerun: yes;"> </span></span></span></span></strong></span></span></span></span></span></div></li>
</ul><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><strong><span style="color: #990000;"><span lang="ES-AR" style="color: #993300; font-size: 12pt;"> </span><span lang="ES-AR" style="font-size: 12pt;">- Pero desde una “posición pesimista”, la <span style="color: magenta;">"globalización"</span> no conducirá a la instauración de una sociedad mundial más uniforme y más justa, sino a un caos total; puede acarrear una fragmentación económica, social y política. </span></span></strong></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><strong><span lang="ES-AR" style="font-size: 12pt;"> </span><span style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">- La evolución hacia la globalización conduce a crecientes <span style="color: magenta;">“desigualdades internacionales”</span>, precisamente lo contrario de lo que se pretende con la misma. Desigualdades atinentes al desarrollo económico que acarrean desigualdades sociales</span> <span style="color: #990000;">(</span></strong><span style="font-size: x-small;"><span style="color: #990000;">Véase: VICTORIA, María Adriana. Derecho agrario de la calidad de la producción agroalimentaria en el MERCOSUR. Tesis Doctoral. T. I, Universidad Nacional del Litoral, Santa Fe, Argentina, julio de 2000).<span style="mso-spacerun: yes;"> </span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><strong> <span style="font-size: small;"><span style="color: black;">- </span><span style="color: #993300;">Los <span style="color: magenta;">“países en desarrollo”</span> son tomadores de precios, con barreras para arancelarias, hay proteccionismo, y deben cumplir con normas y acuerdos internacionales.</span></span></strong></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><strong><span style="font-size: small;"><span style="color: #993300;"> </span></span><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;">- <span style="color: magenta;">"Instituciones y tratados"</span> como <personname productid="la Organizaci�n Internacional" w:st="on">la Organización Internacional</personname> del Trabajo (OIT), el ex Acuerdo General de Tarifas y Aranceles (GATT), <personname productid="la Organizaci�n Mundial" w:st="on"><personname productid="la Organizaci�n" w:st="on">la Organización</personname> Mundial</personname> de Comercio (OMC), el Codex Alimentarius, el TLC, <personname productid="la FAO" w:st="on">la FAO</personname> y <personname productid="la Uni�n Europea" w:st="on">la Unión Europea</personname>, han acelerado el proceso de la industrialización de la agricultura y la globalización, a la vez que han promovido los “derechos corporativos sobre los derechos de las personas”.</span></strong></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong> </strong></span><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong>-</strong> <strong>Para poder rescatar el <span style="color: magenta;">“sistema alimentario”</span> se necesita más agricultores capacitados que tengan acceso a las tierras, a las semillas y al conocimiento de los sistemas biológicos. </strong></span></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong> <span style="color: #990000;">- El <span style="color: magenta;">"recurso humano"</span> para la agricultura del futuro debe:</span></strong></span></span></span></span></span></span></span></span></span></span></div><ul><li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong><span style="color: #990000;">tener capacidad de liderazgo </span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong><span style="color: #990000;">ser emprendedor; comprometido con lo que hace </span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong><span style="color: #990000;">con capacidad de adaptarse a los cambios y trabajar en equipo; sin impactos negativos en el medio ambiente </span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong><span style="color: #990000;">con capacidad de asimilar nuevas tecnologías, transgénisis, computación, sanidad vegetal y animal, maquinaria, postcosecha </span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong><span style="color: #990000;">planificar para detectar los problemas reales, priorizar y encontrar soluciones. </span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
</ul><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong><span style="color: #990000;"> - En relación a la "gestión" no solo debe saber de "técnicas" sino de:</span></strong></span></span></span></span></span></span></span></span></span></span></div><ul><li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong><span style="color: #990000;">marketing</span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong><span style="color: #990000;">contabilidad</span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong><span style="color: #990000;">manejo de personal, con conocimientos para actuar competitivamente, con buenas relaciones interpersonales</span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong><span style="color: #990000;">ética, valores con primacía de los intereses colectivos</span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
<li><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><strong><span style="color: #990000;">debe saber leer, escribir, entender, dar instrucciones, inclusive conocimiento del idioma inglés.</span></strong></span></span></span></span></span></span></span></span></span></span></div></li>
</ul><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="font-size: x-small;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><strong><span lang="ES-TRAD" style="color: #993300; font-size: 12pt; mso-ansi-language: ES-TRAD;"><span style="color: black;"> </span></span><span lang="ES-TRAD" style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">- Para tener un <span style="color: magenta;">"sistema alimentario sano"</span>, es también esencial tener un suelo, el aire y el agua limpios y el derecho a guardar semillas para asegurar futuras cosechas (Véase: Declaración de Vancouver. En la globalización e industrializacion de la agricultura, 1998).</span><span style="color: black; font-size: small;"> </span></strong></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><strong><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="mso-spacerun: yes;"><span style="color: black;"> </span></span></span></span></span></span></span><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: black;">- </span></span><span style="color: #993300;">La <span style="color: magenta;">“agricultura globalizada” </span>en los países no desarrollados, plantea consecuencias en cuanto tarea pendiente a resolver<span style="mso-spacerun: yes;"> </span>con ideas creativas y conceptos novedosos que deben socializarse y promoverse en el sector sin olvidar la integración y complementación con los otros <span style="color: #990000;">sectores. </span></span></span></span></span></span></span></span></span></span></strong></div><div class="separator" style="clear: both; text-align: center;"><a href="http://t1.gstatic.com/images?q=tbn:ANd9GcTJX8gbraup8Wix1U1dr5VdE2R6v7VHC2-EkwsDbBLpoDM4AQTY2A" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="230" data-width="219" height="230" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcTJX8gbraup8Wix1U1dr5VdE2R6v7VHC2-EkwsDbBLpoDM4AQTY2A" style="height: 230px; width: 219px;" width="219" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="mso-spacerun: yes;"><span style="color: #993300;"><span style="color: #990000;"><strong></strong></span></span></span></span></span></span></span></span><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="mso-spacerun: yes;"><span style="color: #990000;"><strong><span style="color: #993300;"> - </span><span style="color: #993300;">Deben surgir iniciativas de los productores y empresarios para responder y adaptarse al contexto de la globalización. </span></strong></span></span></span></span></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="mso-spacerun: yes;"><span style="color: #990000;"><strong><span style="color: #993300;"> - Es importante el rol de las organizaciones sociales y las instituciones como así también las políticas públicas, el uso de redes, sistemas agroalimentarios, acciones civiles y colectivas con vinculación intrínseca y extrínseca.</span></strong></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span style="color: #990000;"><strong><span style="color: #993300;"> </span>-</strong></span><span style="color: #993300;"><strong><span style="color: #990000;"> Operan desafíos tanto para el sector público como para el privado</span> en lo que hace a la formación de recursos humanos que trabajan en el sector agrario. Respecto a los mismos, la "educación" conforma un eje central a fin de asumir los beneficios de la globalización y atemperar los efectos negativos</strong><span style="color: #990000;"> <span style="font-size: x-small;">(ROJAS LE BERT, Gustavo. Sect. <span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;">Gral Soc. Nac. De Agricultura. "La globalización y la formación de recursos humanos". <a href="http://www.ciea.ch/">http://www.ciea.ch/</a>)</span>.</span></span></span></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><strong><span style="color: #993300;"> </span><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;">- La <span style="color: magenta;">“globalización”:</span></span></strong></span></span></span></span></span></span></span></span></div><div style="text-align: justify;"><ol><li><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><strong><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;"><span style="color: #990000;">P</span>ropicia<span style="color: #990000;"> la uniformidad de los sistemas de producción, agravando la pérdida de biodiversidad agrícola y ganadera, </span></span></strong></span></span></span></span></span></span></span></span></li>
<li><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><strong><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;"></span></strong></span></span></span></span></span></span></span></span><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><strong><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;"><span style="color: #990000;">favorece sistemas de producción intensivos con un gran impacto ambiental (contaminación por plaguicidas</span> y nitratos, liberación de organismos transgénicos) y </span></strong></span></span></span></span></span></span></span></span></li>
<li><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><strong><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;"></span></strong></span></span></span></span></span></span></span></span><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><strong><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;">ocasiona el empobrecimiento de los campesinos</span><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: black;">. </span></span></strong></span></span></span></span></span></span></span></span></li>
</ol></div><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: black;"><strong> <span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;">- <span style="color: #993300;">Los procesos crecientes de <span style="color: magenta;">“globalización”</span> e <span style="color: magenta;">“integración económica”</span> han conducido a una agudización de los marcos de competencia, así como a la redefinición de los parámetros y condiciones para incursionar en los mercados. </span></span></strong></span></span></span></span></span></span></span></span></span></span><br />
<span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: black;"><strong><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: #993300;"> - Si bien estas tendencias globalizadoras se presentaron inicialmente con mayor fuerza en el sector industrial, los<span style="mso-spacerun: yes;"> </span>agronegocios y la actividad agraria inserta en los mismos no escapa a dicho fenómeno.</span> </span><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;"></span></strong></span></span></span></span></span></span></span></span></span></span><br />
<br />
<span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: black;"><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;"><strong> - La <span style="color: magenta;">“globalización”</span>, caracterizada como:</strong></span></span></span></span></span></span></span></span></span></span></span><br />
<ul><li><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: black;"><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;"><strong> un proceso "paradójico y multidimensional" </strong></span></span></span></span></span></span></span></span></span></span></span></li>
<li><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: black;"><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;"><strong>impulsado por avances extraordinarios en las tecnologías de información y comunicación</strong></span></span></span></span></span></span></span></span></span></span></span></li>
<li><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: black;"><span lang="ES-TRAD" style="color: #993300; mso-ansi-language: ES-TRAD;"><strong> trasciende todas las esferas de la vida económica, social, financiera, comercial y cultural </strong>(</span><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="font-size: x-small;"><span style="color: #990000;">WONG GONZALEZ, Pablo. "Megatendencias en los agronegocios: impactos y transformaciones recientes"… cit). </span></span></span></span></span></span></span></span></span></span></span></span></span></li>
</ul><br />
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</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="http://t2.gstatic.com/images?q=tbn:ANd9GcQciouNPgy68E3I3PX6DNlSWD8Ra1EsvZWub8teldGHvONkpODVcA" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="" border="0" class="rg_hi" data-height="120" data-width="120" height="120" id="rg_hi" src="http://t2.gstatic.com/images?q=tbn:ANd9GcQciouNPgy68E3I3PX6DNlSWD8Ra1EsvZWub8teldGHvONkpODVcA" style="height: 120px; width: 120px;" width="120" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span lang="ES-AR" style="font-size: 12pt;"><span style="color: #993300;"><span style="color: #990000;"><span style="color: #990000;"><span style="mso-spacerun: yes;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="color: black;"><span lang="ES-TRAD" style="mso-ansi-language: ES-TRAD;"><span style="font-size: x-small;"><span style="color: #990000;"><strong> <span lang="ES-TRAD" style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES-TRAD; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="color: black;">- </span></span></strong><span style="color: #993300; font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><strong>Hay un “proceso de internacionalización<span style="mso-spacerun: yes;"> </span>y de regionalización del Derecho Agrario”, que acompaña a la “agricultura globalizada” <span style="color: #990000;">(</span></strong><span style="font-size: x-small;"><span style="color: #990000;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">MALANOS, Nancy Lidia. “La agricultura argentina frente a los Acuerdos del GATT”, <b style="mso-bidi-font-weight: normal;">in</b> Amenagement rural et agriculture. Commerce international et agricultue. Role de LÈtat en agriculture, UMAU 3, 1994, p. 346)</span>.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div><div style="mso-element: footnote-list;"><div id="ftn1" style="mso-element: footnote;"><div class="MsoFootnoteText" style="margin: 0cm -15.6pt 0pt 26.95pt; text-align: justify; text-indent: 26.95pt;"><span style="font-size: x-small;"></span></div></div></div></div></div></div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0tag:blogger.com,1999:blog-4338203334798945698.post-58960164541109636862010-11-08T19:38:00.000-08:002011-11-29T14:55:43.907-08:00CADENA DE VALOR DE LA SOJA EN ARGENTINA: DESARROLLO DEL MODELO NACIONAL<div dir="ltr" style="text-align: left;" trbidi="on">
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<strong><span style="color: black; font-family: Arial; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-size: large;">La </span><span style="color: magenta;">soja</span> en la actualidad, es el cultivo oleaginoso de mayor importancia en el mundo, destacándose:</span></strong><br />
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<strong><span style="color: black; font-family: Arial; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">- Estados Unidos, </span></strong></div>
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<strong><span style="color: black; font-family: Arial; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">- Brasil y <span style="mso-spacerun: yes;"> </span></span></strong></div>
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<strong><span style="color: black; font-family: Arial; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="mso-spacerun: yes;">- </span>Argentina como los principales productores. </span> </strong></div>
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<span style="color: black; font-family: Arial;"><strong>Es la actividad económica más relevante del <span style="color: magenta;">sector agropecuario argentino</span>, toda vez que modificó profundamente la estructura de la producción agropecuaria y agroindustrial argentina. </strong></span><br />
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<span style="color: black; font-family: Arial;"><strong>La <span style="color: magenta;">"expansión de su cultivo"</span> desplazó a otros tradicionales como:</strong></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl8G5O_D03u5ubf0WH28UtpDGUkQVeecJQWJrJKFFKuj5UsoPWDlnYaw_pp9fnFISs3U_ym2jJDK2TZ1rO-aRn-JK47H7kBV41s-ApXypWwBlxO_H_4WHqfo6rg3GllKe8iIG7QIdRh_I/s1600/imagesCAONPEPQ.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgl8G5O_D03u5ubf0WH28UtpDGUkQVeecJQWJrJKFFKuj5UsoPWDlnYaw_pp9fnFISs3U_ym2jJDK2TZ1rO-aRn-JK47H7kBV41s-ApXypWwBlxO_H_4WHqfo6rg3GllKe8iIG7QIdRh_I/s1600/imagesCAONPEPQ.jpg" /></a><strong><span style="font-family: Arial, Helvetica, sans-serif;">- girasol</span></strong></div>
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<strong><span style="font-family: Arial;">- sorgo</span></strong></div>
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<span style="color: black; font-family: Arial;"><strong>- e incluso, </strong></span><span style="color: black; font-family: Arial;"><strong>numerosos productores ganaderos o lecheros, abandonaron su actividad para dedicarse al cultivo de soja, alentados por los menores costos de producción y mayores márgenes de ganancia. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Su producción creció en forma sostenida, en las últimas décadas y la principal razón de este incremento se encuentra en la adopción de la <span style="color: magenta;">"semilla genéticamente modificada"</span>. </strong></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqn50v3G4bNtfhtDiI62KTKG6rR5VIezxzKSR9qWbCDqyjjdJ73JAfxc3bio733o-f4FKDzZTx3gVrzsYHlungTDOBv7mRJazcbgtDu1YjUZUsJbp4qLA-oRvVaQKyhmbvJss2uZsO95A/s1600/imagesCA56ZOYH.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqn50v3G4bNtfhtDiI62KTKG6rR5VIezxzKSR9qWbCDqyjjdJ73JAfxc3bio733o-f4FKDzZTx3gVrzsYHlungTDOBv7mRJazcbgtDu1YjUZUsJbp4qLA-oRvVaQKyhmbvJss2uZsO95A/s1600/imagesCA56ZOYH.jpg" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2ld1E1j03o2a2hi_kct-FnSsyZgCyeoaro5-6ZZK1bOZ0LcnHE80rcpetk6vC3G83cK-1abG7AVsLK1BIgUXWOUveqmFdK_o9SYqUM4-q7cOmBn-gtt-nPAF1dgQ9xF7ZMIcWdGOSltU/s1600/images%255B1%255D.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2ld1E1j03o2a2hi_kct-FnSsyZgCyeoaro5-6ZZK1bOZ0LcnHE80rcpetk6vC3G83cK-1abG7AVsLK1BIgUXWOUveqmFdK_o9SYqUM4-q7cOmBn-gtt-nPAF1dgQ9xF7ZMIcWdGOSltU/s1600/images%255B1%255D.jpg" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikif5e_85beDHxC_a3vnJ26hz2lFIQsMN421KdpXJak8X3t1aT9OxLDgdlOYUcwcwnj3Xh4coAu1Ppo_viZNrfh9bOu4LU1FgXiwYezraOuREb6AZ7iSrDtLoSgt1EA4i5i84k-2ODscQ/s1600/imagesCAIL0PMD.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikif5e_85beDHxC_a3vnJ26hz2lFIQsMN421KdpXJak8X3t1aT9OxLDgdlOYUcwcwnj3Xh4coAu1Ppo_viZNrfh9bOu4LU1FgXiwYezraOuREb6AZ7iSrDtLoSgt1EA4i5i84k-2ODscQ/s1600/imagesCAIL0PMD.jpg" /></a> <span style="color: black; font-family: Arial;"><strong>El empleo de esta semilla, resistente al <span style="color: magenta;">"herbicida glifosato"</span>, permite:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- reducir el uso de agroquímicos, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- facilitar la siembra directa, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- disminuir costos de producción. </strong><a href="http://www.blogger.com/" name="OLE_LINK2"></a></span></div>
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<span style="color: black; font-family: Arial;"></span><u> <span style="font-family: Arial;"><a href="http://www.blogger.com/" name="OLE_LINK1"><span style="color: magenta; mso-bookmark: OLE_LINK2;"><strong>Sin embargo, el modelo adoptado comienza a mostrar vicios en lo que a sustentabilidad se refiere. </strong></span></a></span></u></div>
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<span style="color: black; font-family: Arial;"><span style="mso-bookmark: OLE_LINK2;"><strong>De igual modo se advierte, que las exportaciones derivadas de la agricultura conservan un fuerte componente primario. </strong></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7_5dvQWEtwnrfrO41IY_dJcaCaz30OcmGchPxHCziMjfU-pDOaNKVLkbBOWuovH7sELnSwf4bo6_LiQqmt_BhcjjM5mnw3iifySWR6p4c4jAdYufCbMW1RAfKIY_RVHPeQ56N-KkfGsk/s1600/imagesCAHHRYX1.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="color: black; font-family: Arial;"><span style="mso-bookmark: OLE_LINK2;"><strong>Frente a esta situación, cada vez más productores, empresas y cooperativas recurren a expertos, </strong></span><span style="mso-bookmark: OLE_LINK1;"><span style="mso-bookmark: OLE_LINK2;"><strong>ya que desean cargar <span style="color: magenta;">"valor agregado" </span>a la producción<span style="color: magenta;"> de "commodities"</span>,</strong></span></span></span><strong><span style="mso-bookmark: OLE_LINK1;"><span style="mso-bookmark: OLE_LINK2;"><span style="font-family: Arial;"> <span style="color: black;"><span style="mso-spacerun: yes;"> </span>a efectos de lograr:</span></span></span></span></strong></div>
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<strong><span style="mso-bookmark: OLE_LINK1;"><span style="mso-bookmark: OLE_LINK2;"><span style="font-family: Arial;"><span style="color: black;">- sustentabilidad y </span></span></span></span></strong></div>
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<span style="mso-bookmark: OLE_LINK1;"><span style="mso-bookmark: OLE_LINK2;"><span style="font-family: Arial;"><span style="color: black;"><strong>- estabilidad en el negocio.</strong> <u>(</u></span></span></span></span><a href="http://todoagro.com.ar/">http://todoagro.com.ar/</a><u>)</u></div>
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<span style="color: black; font-family: Arial;"><strong>La <span style="color: magenta;">"cadena de valor"</span> de la soja en <span style="color: magenta;">Argentina</span> es una de las más dinámicas y competitivas del país y está integrada por:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- múltiples eslabones dentro del entramado productivo y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- se encuentra compuesta- entre otros- por:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- productores agropecuarios de todos los tamaños y características, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- empresas proveedoras de transportes, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- servicios e insumos, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- industrias procesadoras y exportadores, generando recursos para todos sus actores y toda la economía nacional. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>La <span style="color: magenta;">importancia de la cadena</span> en <span style="color: black;">términos:</span></strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- fiscales, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- de valor agregado, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- de empleo y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- de generación de divisas, es indiscutible. </strong></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX4MV2w-5AwOPb7Lzt1SmcdZk0rAQ3bdwR4SN_QfoVIVVaaN2dnT8HXapxopwj_PO6_1ABAYTOMYZD3bs6bHgQW6KzAXziAeXehxxDQk-xMlrp1duAIZHpIzsBU8LDqHjGXYeogCX95r8/s1600/imagesCALZIUDM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX4MV2w-5AwOPb7Lzt1SmcdZk0rAQ3bdwR4SN_QfoVIVVaaN2dnT8HXapxopwj_PO6_1ABAYTOMYZD3bs6bHgQW6KzAXziAeXehxxDQk-xMlrp1duAIZHpIzsBU8LDqHjGXYeogCX95r8/s1600/imagesCALZIUDM.jpg" /></a></div>
<span style="color: black; font-family: Arial;"><strong>De ello da cuenta, un reciente trabajo del Instituto de Estudios Económicos de <personname productid="la Bolsa" w:st="on">la Bolsa</personname> de Cereales que <span style="mso-spacerun: yes;"> </span>concluye que la <span style="color: magenta;">cadena de la soja representa</span>:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- el 5,4% del valor agregado de Argentina, y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- el 8,6% del total de la recaudación fiscal. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>En cuanto a la <span style="color: magenta;">generación de divisas</span>, las exportaciones del complejo sojero generaron:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- ingresos por 14.014 millones de dólares, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- representando el 25% del total exportado, según cifras del INDEC para el año 2009.</strong> </span><span style="font-family: Arial;"></span></div>
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<span style="color: black; font-family: Arial;"><strong>Asimismo, Argentina posee uno de los <span style="color: magenta;">"clusters de molienda de soja"</span> más eficientes del mundo, fruto de inversiones en industrias de molienda y en complejos portuarios. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Esta infraestructura permitió reducir los costos de comercialización lo que finalmente se refleja en los precios, que reciben los productores. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Argentina es el <span style="color: magenta;">principal exportador mundial de aceite de soja</span>, con más del 50% del mercado. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>China, por su parte, es el principal importador del mundo de este aceite. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>No resulta sorprendente que Argentina y China hayan sido en los últimos años los principales socios comerciales en este producto. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>El 75% de las exportaciones de soja y el 31% de las de aceite de soja de Argentina tienen como destino a China (promedio último quinquenio). </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Por otro lado, el 78% de las importaciones de aceite, y el 22% de las de grano de soja de China, tienen como origen a nuestro país. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Esta estrecha relación comercial permite inferir la importancia estratégica entre ambos países en el comercio sojero. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Sin embargo, la dinámica comercial entre los actores más importantes del mercado de aceite de soja: Argentina y China, se ve opacada por un conflicto que comenzó a fines de marzo. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>El país asiático ha discontinuado sus compras de aceite de soja argentino, pero está en vías de solución. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>A pesar de la restricción impuesta por China, el aceite argentino que debía dirigirse a ese mercado logró venderse fundamentalmente a <personname productid="la India" w:st="on">la India</personname>, Bangladesh e Irán, entre otros. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Pero esto se logró a expensas del propio precio, el cual registró importantes descuentos y al alto valor relativo del aceite de palma. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>La conjunción de estos dos factores coyunturales provocó el interés de la demanda de este tipo de países por el aceite argentino, pero con un alto costo en términos de valor para la cadena de soja local. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Cabe destacar que esos países son destinos tradicionales para el aceite de soja argentino. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>En términos de <span style="color: magenta;">impacto en los precios</span>, a partir del conflicto, la cotización del aceite de soja argentino sufrió un descuento con respecto a mercados como el de Brasil de hasta U$D 75,5 por tonelada.</strong> </span></div>
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<span style="color: black; font-family: Arial;"><strong>La situación descripta-el cierre de mercados a productos argentinos- impacta en todos los eslabones de la cadena de la soja, por lo que resulta fundamental resolver el conflicto comercial entre Argentina y China, dos socios estratégicos, para beneficio del país en su conjunto. </strong><a href="http://www.feriagroargentina.com.ar/"><strong>(http://www.feriagroargentina.com.ar</strong></a><strong>)</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Frente a estos escenarios, que ponen al desnudo el problema de la <span style="color: magenta;">“sustentabilidad de la cadena de valor de la soja”</span>, los expertos señalan que los productores y empresarios del sector deberían:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- apelar a alternativas industriales de procesamiento, y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- muy especialmente a la obtención de productos y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- subproductos de alto valor agregado, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- que en muchos casos sustituyen importaciones, y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- en otros casos tiene un marcado perfil exportador. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Respecto a la <span style="color: magenta;">sustitución de importaciones</span>, el ingeniero Hugo Dellavedova, integrante del Centro de Investigación Lácto-Cárnica de <personname productid="la Universidad Tecnol�gica" w:st="on">la Universidad Tecnológica</personname> Nacional mencionó a:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- los aislados y concentrados proteicos; y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- en el caso de productos para exportar a los alimentos formulados, balanceados especiales, para mascotas, peces o para alimentación</strong></span></div>
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<span style="color: black; font-family: Arial;"></span> <span style="color: magenta;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">Cuál es el rol del Estado?</span></b><span style="color: black; font-family: Arial;"></span></span><br />
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<span style="color: black; font-family: Arial;"><strong>La situación impone que el <span style="color: magenta;">Estado</span> no puede estar ausente, y debe implementar acciones:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- focalizándose <span style="mso-spacerun: yes;"> </span>en la generación y procesamiento de datos e información, </strong></span><span style="color: black; font-family: Arial;"><strong> en lo atinente a:</strong></span><br />
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<span style="color: black; font-family: Arial;"><strong>- equipamiento, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- infraestructura, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- capacitación y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- asistencia técnica, tanto de las Secretarías de Agricultura y de Ambiente de <personname productid="la Naci�n" w:st="on">la Nación</personname>, como de los respectivos Ministerios de <personname productid="la Producci�n Provinciales" w:st="on">la Producción Provinciales</personname>, así como de los organismos técnicos y académicos de apoyo, ya que instituciones fortalecidas serán capaces de conducir los <span style="mso-spacerun: yes;"> </span>procesos plurales y participativos, que definan la política pública agroindustrial enraizada en una estrategia de desarrollo sustentable de país. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>De ese modo, tendrán la capacidad para una eficaz aplicación de las normas y control de su cumplimiento.</strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>Este "fortalecimiento" también comprende la necesidad de:</strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- promover mecanismos de coordinación y concertación interinstitucional, </strong></span></div>
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<span style="color: black;"><br /></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- estrechamente vinculados con la búsqueda y captación de fuentes y mecanismos de financiamiento adicionales que permitan promover y hacer más eficientes en términos:</strong></span></div>
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<span style="color: black;"><br /></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- sociales, </strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- ambientales, </strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- productivos y </strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- económicos, las inversiones, tanto de las provincias como del sector privado, otorgándoles mayor seguridad jurídica.</strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><strong>No puede soslayarse la necesidad de delinear políticas públicas que, enroladas en</strong> <strong>una noción de sustentabilidad, promuevan:</strong></span></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- un desarrollo más equilibrado y equitativo de la nueva realidad rural, </strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- en función de sus potencialidades y de sus limitantes. </strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>El "crecimiento económico", debe integrarse a:</strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- la equidad social, </strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- la preservación de la diversidad cultural, </strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- el uso racional de los recursos ambientales y su conservación, </strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- con el objetivo de mejorar las condiciones de vida de la población y </strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- evitar la degradación o destrucción de su propia base ecológica de producción y habitabilidad, </strong></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;"><strong>- sin poner en riesgo la satisfacción de las necesidades de las presentes y futuras generaciones.</strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: black;">Deviene esencial la adopción de "medidas" de índole:</span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: black;">- económica y fiscal que incentiven prácticas agroindustriales orientadas a un uso sostenible del territorio, y </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: black;">- la imposición de tasas o impuestos que desmotiven el uso inapropiado del suelo. </span></strong></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong>Esto cobra singular trascendencia en las provincias del norte de nuestro país, donde el aumento de la producción de soja se ha dado en gran parte a través del crecimiento de las fronteras agrícolas, a expensas de los bosques nativos. (<a href="http://www.oas.org/dsd/environmentlaw/trade/soja.htm">http://www.oas.org/dsd/environmentlaw/trade/soja.htm</a>)</strong></span></div>
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<span style="font-family: Arial;"><span style="color: magenta;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">Cuál es la Responsabilidad socia</span>l que incumbe a las empresas?</strong></span></span></div>
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<span style="color: black; font-family: Arial;"><strong>Adherirse al Pacto Global de Naciones Unidas y propender hacia un <span style="color: #274e13;">desarrollo agrícola sustentable</span>, como ya lo han hecho numerosas empresas en Argentina.</strong></span></div>
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<em><span style="color: #38761d;"><span style="color: black; font-family: Arial;"><strong><span style="color: #38761d;">No depende sólo de </span></strong></span><span style="color: black; font-family: Arial;"><strong><span style="color: #38761d;">la formulación e implementación de</span> <span style="color: #38761d;">una política pública que lo lidere. </span></strong></span></span></em></div>
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<span style="color: black; font-family: Arial;"></span><span style="color: black; font-family: Arial;"><strong><em><span style="color: #38761d;">También exige un compromiso de la sociedad en su conjunto. </span></em></strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>En este sentido:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- el sector productivo, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- las organizaciones no gubernamentales, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- los consumidores, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- la comunidad científica académica y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- la prensa deben enrolarse en la promoción de una cadena productiva de la soja que integre, ineluctablemente, las <span style="color: magenta;">variables:</span></strong></span></div>
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<span style="color: black; font-family: Arial;"><strong><span style="color: magenta;">- </span>ambientales y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong><span style="color: magenta;">-</span> sociales a la perspectiva de crecimiento económico del sector.</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong><span style="color: black; font-family: Arial; mso-ansi-language: ES; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">A modo de ejemplo se pueden citar <span style="mso-spacerun: yes;"> </span>diversas iniciativas, algunas de ellas de amplio alcance</span>, esto es, abordando la cadena productiva de la soja, tal el <span style="color: magenta;">Foro Global sobre Soja Responsable</span> cuyo objetivo general es:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- actuar como un Foro para desarrollar y promover criterios para la producción:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- económicamente viable, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- socialmente equitativa y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- ambientalmente sustentable de soja. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Otras iniciativas, en tanto, apuntan a estrategias más específicas relacionadas a <span style="color: magenta;">buenas prácticas</span>, como por ejemplo: </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>1) el programa de <personname productid="la C£mara" w:st="on">la <span style="color: #38761d;">Cámara</span></personname><span style="color: #38761d;"> de Sanidad Agropecuaria y Fertilizantes (CASAFE)</span> llamado <span style="color: #274e13;">AGROLIMPIO</span>, cuya meta es la recolección y disposición final de los envases vacíos de productos fitosanitarios con una meta de cobertura nacional.</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>2) en esta línea de iniciativas pueden sumarse las que emprenden instituciones como <span style="color: #38761d;">ETICAGRO</span> con su estrategia de promoción de una cultura de calidad y responsabilidad social y medioambiental en la cadena agroindustrial, o <span style="color: #38761d;">SOLIDAGRO</span> con su Plan Solidario Agropecuario.</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>3) otra tendencia es la de empresas de la agroindustria que, para mejorar su cadena de producción, ayudan a sus proveedores Pymes a mejorar sus servicios a través de financiamiento o capacitación.</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Además de la aplicación de <span style="color: #38761d;">medidas de índole económica y fiscal</span> que:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- incentiven prácticas agroindustriales orientadas a un uso sostenible del territorio, y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- impongan tasas o impuestos que desmotiven el uso inapropiado del suelo. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong></strong></span> <span style="color: black; font-family: Arial;"><strong></strong></span> </div>
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<span style="color: black; font-family: Arial;"><strong>No pueden omitirse <span style="color: magenta;">otros requisitos</span> necesarios para el logro de la <span style="color: #38761d;">sustentabilidad del modelo</span>, ellos son:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- la investigación, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- la difusión, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- la capacitación y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- el desarrollo tecnológico. </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Todos ellos resultan funcionales a la meta última, esto es, proporcionar el <span style="color: #274e13;">marco teórico y las herramientas para la promoción de una actividad agrícola sustentable</span> a nivel:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- local, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- regional y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- nacional.</strong></span></div>
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<em><strong><span style="color: magenta;"><span lang="ES-CO" style="font-family: Arial; font-weight: normal; mso-ansi-language: ES-CO;">Si bien </span><span lang="ES-AR" style="font-family: Arial; font-weight: normal;"><span style="mso-spacerun: yes;"> </span>estos sistemas agroalimentarios, aparecen para los pequeños productores como una<span style="mso-spacerun: yes;"> </span>alternativa para mejorar su calidad de vida y su producción en lo que hace<span style="mso-spacerun: yes;"> </span>a los estándares de calidad y seguridad alimentaria, no resulta así en todos los casos. </span></span></strong></em></div>
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<span lang="ES-AR" style="font-family: Arial; font-weight: normal;"><strong>Este sistema aplicado al caso de la <span style="color: red;">soja transgénica</span> es objeto de numerosos <span style="color: red;">cuestionamientos</span> desde el aspecto:</strong></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9DSLqdMxIMXAZvAuujgrGVMlc3ppCk9FsDRvW-k6VbltjiKCFSAjwyl5zm_q4R98OD4eDZTmCKDKF9dwmTGmG9YGlCu_fXHvk3zjBZxr_NfhyAbSalvSvjlWaJsuAZKI1wiezpmPfvaU/s1600/imagesCAAM7Q4W.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9DSLqdMxIMXAZvAuujgrGVMlc3ppCk9FsDRvW-k6VbltjiKCFSAjwyl5zm_q4R98OD4eDZTmCKDKF9dwmTGmG9YGlCu_fXHvk3zjBZxr_NfhyAbSalvSvjlWaJsuAZKI1wiezpmPfvaU/s1600/imagesCAAM7Q4W.jpg" /></a></div>
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<span lang="ES-AR" style="font-family: Arial; font-weight: normal;"><strong>- económico, </strong></span></div>
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<span lang="ES-AR" style="font-family: Arial; font-weight: normal;"><strong>- ambiental, </strong></span></div>
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<span lang="ES-AR" style="font-family: Arial; font-weight: normal;"><strong>- ético, </strong></span></div>
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<span lang="ES-AR" style="font-family: Arial; font-weight: normal;"><strong>- ya que crea una virtual dependencia<span style="mso-spacerun: yes;"> </span>de los productores, respecto de las multinacionales, dueñas de la tecnología y de los insumos necesarios para su producción. </strong></span></div>
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<span lang="ES-AR" style="font-family: Arial; font-weight: normal;"><em><span style="color: red;"><strong><span style="color: black;">Si bien en la actualidad está ampliamente difundido en los mercados globalizados, cabe puntualizar que merece variadas</span> "objeciones" <span style="color: black;">desde el punto de vista:</span></strong></span></em></span></div>
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<span lang="ES-AR" style="font-family: Arial; font-weight: normal;"><em><span style="color: red;"><strong>- ético, </strong></span></em></span></div>
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<span lang="ES-AR" style="font-family: Arial; font-weight: normal;"><em><span style="color: red;"><strong>- en relación al ambiente y a </strong></span></em></span></div>
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<span lang="ES-AR" style="font-family: Arial; font-weight: normal;"><em><span style="color: red;"><strong>- <personname productid="la RSE." w:st="on">la RSE.</personname></strong></span></em></span></div>
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<span style="font-family: Arial;"><strong><span style="mso-spacerun: yes;"></span>Frente a esta realidad, resulta <span style="color: red;">imperativo</span> un <span style="color: #274e13;">cambio fundamental en las prácticas agrícolas</span> a fin de:</strong></span></div>
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<span style="font-family: Arial;"><strong>- abordar los crecientes precios de alimentos, </strong></span></div>
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<span style="font-family: Arial;"><strong>- el hambre, </strong></span></div>
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<span style="font-family: Arial;"><strong>- las desigualdades sociales y </strong></span></div>
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<span style="font-family: Arial;"><strong>- los desastres ambientales, </strong></span></div>
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<span style="font-family: Arial;"><strong>- <span style="color: magenta;">ya que el modelo agroindustrial<span style="mso-spacerun: yes;"> </span>no ha logrado demostrar sus sostenibilidad en el tiempo.</span><span style="color: red;"> </span></strong></span></div>
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<span style="font-family: Arial;"><strong>Resulta necesaria<span style="color: black;"> una <span style="color: magenta;">planificación integral</span> que permita ponderar los componentes:</span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: black;">- económicos, </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: black;">- ambientales y </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: black;">- sociales, para el logro de la sustentabilidad.</span></strong></span></div>
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<span style="font-family: Arial;"><strong>La <span style="color: #274e13;">gestión empresarial</span> actual debe considerar además de los factores económicos, otros objetivos como:</strong></span></div>
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<span style="font-family: Arial;"><strong>- los “cero impactos” comprometiendo un sistema de gestión ambiental que la responsabilice socialmente. </strong></span></div>
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<span style="font-family: Arial;"><strong>Asimismo, frente a los vaivenes del mercado internacional, los empresarios del <span style="color: black;">sector deberían apelar a:</span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: black;">- alternativas industriales de procesamiento, y</span></strong></span><span style="font-family: Arial;"><strong><span style="color: black;"> muy especialmente a </span></strong></span></div>
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<span style="font-family: Arial;"><strong><span style="color: black;">- la obtención de productos y subproductos de <span style="color: #274e13;">alto valor agregado, para lograr mayor competitividad</span>.</span></strong></span></div>
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<span lang="ES-CO" style="font-family: Arial; mso-ansi-language: ES-CO;"><strong>El <span style="color: magenta;">Estado</span> no puede estar ausente frente a estas nuevas realidades y debe intervenir en resguardo de los derechos de los productores y de<span style="mso-spacerun: yes;"> </span>los consumidores. </strong></span></div>
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<span lang="ES-CO" style="font-family: Arial; mso-ansi-language: ES-CO;"><strong>No se trata de descartar el sistema, sino de<span style="mso-spacerun: yes;"> </span>encontrar el <span style="color: magenta;">modelo </span>que mejor responda a la demanda de todos los factores involucrados en:</strong></span></div>
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<span lang="ES-CO" style="font-family: Arial; mso-ansi-language: ES-CO;"><strong>- la producción, </strong></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicYkHk-QMS3HfgETdXgWVUAkt2obdstL0fyUv2-LoBCqRrsCnSRYbDPwYN8IVaG_wORw9axRmyDDTVdaDXdaVUOE4evpbXZYSy2IGRXxazVOIVT_o7vrT2g-KEka6e7RtBa2ZwAx8XaJ4/s1600/imagesCAFXWGNU.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicYkHk-QMS3HfgETdXgWVUAkt2obdstL0fyUv2-LoBCqRrsCnSRYbDPwYN8IVaG_wORw9axRmyDDTVdaDXdaVUOE4evpbXZYSy2IGRXxazVOIVT_o7vrT2g-KEka6e7RtBa2ZwAx8XaJ4/s1600/imagesCAFXWGNU.jpg" /></a><span lang="ES-CO" style="font-family: Arial; mso-ansi-language: ES-CO;"><strong>- industrialización, </strong></span></div>
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<span lang="ES-CO" style="font-family: Arial; mso-ansi-language: ES-CO;"><strong>- comercialización y </strong></span></div>
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<span lang="ES-CO" style="font-family: Arial; mso-ansi-language: ES-CO;"><strong>- consumo de los productos agrícolas.</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong><em>A la luz de este escenario, resulta necesario <span style="color: magenta;">actualizar los marcos legales </span>de modo que sean eficaces en la protección de los recursos. Y simultáneamente deberán operarse cambios en el esquema actual de <span style="color: magenta;">incentivos y de cargas</span>. </em></strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>Estos </strong></span><span style="color: black; font-family: Arial;"><strong> <span style="color: magenta;">instrumentos económicos:</span></strong></span></div>
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<span style="color: black; font-family: Arial;"><strong><span style="color: magenta;"><span style="color: black;">-</span> </span>incentivos fiscales, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- desgravaciones, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- apoyo tecnológico, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- créditos vinculados, o </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- de cambios en la tributación en función de la superficie, </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- de la productividad, la localización- </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- deberán motivar a los productores para que adopten medidas efectivas para una producción:</strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- ambiental y </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- socialmente sustentable, y para </strong></span></div>
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<span style="color: black; font-family: Arial;"><strong>- un pleno <span style="color: magenta;">cumplimiento de las normativas vigentes</span>.</strong></span></div>
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<personname productid="LA CADENA DE" w:st="on"><span style="font-family: Arial;"><strong><span style="color: black;">Fuente: ZEMÁN, Claudia Roxana. "La Cadena de valor de la soja: implicancias económicas, sociales y jurídicas<span style="font-family: Arial, Helvetica, sans-serif;">". <span style="mso-ansi-language: ES;">Instituto de Investigaciones de Derecho del Mercosur Comunitario y Comparado (INDEMERC). Universidad Nacional de Santiago del Estero, Santiago del Estero, Argentina, 7 de octubre de 2010.</span></span></span></strong></span></personname></div>
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</div>María Adriana VICTORIAhttp://www.blogger.com/profile/12307428542687696649noreply@blogger.com0